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Royal Stitch
Business Plan
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Acknowledgement
I thank the Almighty Almighty for giving us the strength and persistence persistence to complete this report. The many friends and family members who have contributed directly or indirectly to the completion of this report; I am thankful for their support, which helped me stay focus.
Special thanks to our teacher Mr. Mir Asghar Ali who has been very kind and helpful with us throughout the semester. ue to his keen words and the way of teaching, he inspired us in countless different ways.
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Eecuti!e Summary! Management: FSK &
"ission# mission is to provide the uni"ue style to every
client.
ZS CO.
Contact: Admin Dept Karachi
URL:http://iqra.edu.pk
Advisors/Board Members:
Descri$tion# #oyal Stitch is an upscale women$s clothing bouti"ue that will open in August %&'&. #oyal Stitch that means, ()onor( defines the bouti"ue and its essence of inclusion. #oyal Stitch clothing selections and e*clusive personal style services, which include a detailed Style Assessment, will ensure that our customers are well dressed.
#eady+to+ear -#T Products%Ser!ices# #oyal Stitch will carry #eady+to+ear designer, formal, casual, party wear and especially bridal apparel for women. #oyal Stitch will feature other choice selections by /akistani0s traditional and western females taste such as Shalwar 1urta, eekend eekend Ma*i and short dresses for party wear, esigner Tops in casual collection. &ni'ue ( inno!ati!e #oyal Stitch will provide services such as Style Assessments, alterations, personal shopping, and special ordering to customers during store hours and by personal appointments. Style 2oncierges who are trained within the image industry will be available to customers on a daily basis. #oyal # oyal Stitch$s innovative Style Assessments and educational emphasis in helping women develop their personal styles will enhance our reputation as a truly uni"ue bouti"ue.
"arkets! The #oyal Stitch customer is a busy professional woman, university student, rich housewives who lives in the
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)eneral Com$any Descri$tion e are in a Business of Bouti"ue in which we design clothes for women and each design will be uni"ue Cach design is original, focusing on individual style, each person privileged as our uni"ue royal pattern having their own personal authentic design with no duplicate (royal stitch patroniDing royalty Initially launching only in 1arachi, we will have four outlets, one each in the ma6or < star hotels of the city c ity -/earl 2ontinental, Marriot, Sheraton and Avari Avari but in the beginning we will only set up the /2 outlet and once it works out then we will invest on the rest. The basic maintained theme of our outlets will be personified with the color pink; the decor shall be of light colored walls supported with diamond+like stones and curtains. Cach outlet will have a fairly siDed lounged that will include beverages and refreshments for the waiting customers. customers. Soft soothing music will will accompany the ambience of the shops. "ission Statement#
The mission of #oyal Stitch is to provide uni"ueness to every woman. e never comprise towards the style and individualistic of our every single client. Com$any )oals and *+ecti!es
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/0
"arketing Plan
a. "arket research 1 2hy3 In the Guestionnaire we asked "uestions that if you get a chance to wear a dress which is uni"ue and nobody can have it so most of the ladies said yes, so through small survey we identified the need of such bouti"ue which should offer dresses to its clientele which no one else can have it.
b. "arket Si4e# e have a market siDe of appro*imately :&&,&&& females from the age group of '<+ <&.
c. "arket Share# Being very realistic we are targeting 'H of our total target market, which is <&,&&&, due to the fact that has to be considered like, is the target audience aware of our product and do they believe on us.
d. Consumer Analysis 5Current situation0 ature of buying decision! decision! Esually the buying buying decisions of women women in this case are very
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•
•
FrganiDing events to develop clientele acceptance for our product. oing into universities arranging fashion shows. e don0t publish our catalog so that no one can copy our designs, plus we also save our cost by not making copyrights of these designs.
Product .rom the client# #oyal Stitch will carry from #eady+to+ear -#T and made to order suits of different designs, diffusion lines and casual, formal, party wear apparel J bridal dress for women. #oyal Stitch will carry four main #T and MTF lines -#oyal 8ormal 2ollections, #oyal 2asual 2ollections, # oyal /arty wear J #oyal Bridal 2ollections these collection have sub categories with various fabrics around the world such as 7elvet, eorgette, 2hiffon, 2otton, Silk, /olyester 2otton, Killian, 2repe and FrganDaL APPARE- -I6ES
#oyal 8ormal 7elvet 2ollection #oyal 8ormal eorgette 2ollection #oyal 8ormal 2hiffon 2ollection #oyal 8ormal 2otton 2ollection #oyal 8ormal Silk 2ollection #oyal 8ormal /2 2ollection #oyal 8ormal 2repe 2ollection #oyal 8ormal FrganDa 2ollection #oyal 2asual 2otton #oyal 2asual Killian #oyal 2asual 2repe #oyal /arty 7elvet
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#oyal 2asual 2ollections is of uni"ue cut in classic styles. They are designed in a way that there can be no other alternate for casual wear. 1eeping the weather in mind 2 otton, Killian and crepe are used. 2asual tops will be designed that can be worn with a pair of 6eans, 2apri$s, trousers or anything of clients choice. #oyal 2ollection very well knows how to dress a woman. Royal Party 2ear#
#oyal party wear brings innovative ideas i n party wear. Eni"ue styles of clothing that will glamoriDe evening and make our clients look the most beautiful. This category will include long sleek dresses with different designs; it will also have short dresses. #oyal collection designs are considered feminine and elegant so we will also design according to the desire and a re"uirement of our clients as the attention is on individualism. Royal Bridal Collections#
Fnly once in a lifetime a girl e*periences the special day of her life that is her wedding day and we are here to make this day more special for our clients by designing a dress that is specially made for their personality. #oyal bridal collection presents an amaDing Bridal 2ollection, best suited for the Asian brides, enhancing the beauty and look of innocence yet presenting a picture of elegance.
Customer and "arket Research# "arket 6eeds If you were to overhear women talking in a dressing room, you would more than likely hear them comment on something they$ve tried on and "uestion how they should wear it or what it will go with in their closet. #esearch has shown that women are stressed, have little time to shop, and would generally like help in determining the right clothes and styles to wear. ith over '<
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below shows that out of the ten characteristics consumers find important in deciding where to shop, four were attributed to customer service.
Top Ten 8actors in eciding here to Shop
Reason '. )as reasonable prices %. Treats customers with respect :. 2arries "uality merchandise . oesn$t pressure me to buy anything <. 2onvenient store hours @. )andles merchandise returns fairly =. I can always find what I want >. 2arries a wide variety of items -e.g. colors, siDes ?. )as outstanding customer service '&. Makes it "uick and easy to shop
8999 =>H @@ @@ @' @' @& @' <=
8998 > @@ @< @
Change O= O> O@ O? O= O@ O O=
<< <:
@: @'
O> O>
"arket Si4e# To check how many women purchase their outfits from bouti"ues for this we had several statistics from government of /akistan which indicates that the population of women in 1arachi is around '.< million and the average household e*penditure on readymade garments was around '@H thus we get the idea that in '.< million of population around &.%: million of population purchases their outfit from bouti"ues or same type of shops. @
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own clothes from tailor. Thus we use that research to calculate the market siDe of the 1arachi, which is around &. million. =
Industry Si4e# ue to unavailability of the data we have to count the ma6or market leaders operated in the busy streets of 1arachi, thus we get to know that appro*imately there are <& big players who are catering the need of designer wear for around &.&: million females.
Penetration Rate# Since there were total ',<:,:'? from the age of '<+<& and there are :==,=?@ females currently purchasing outfits from different bouti"ues so by dividing total population of females with the females currently purchasing their outfits from bouti"ue we get %.@H of market penetration rate.
Small Sur!ey Results Customer needs, e$ectations and +uying $atterns The #oyal Stitch customer loves to shop and en6oys going to bouti"ues by showing their yearly e*penditure on an average has '&&,&&&. She is knowledgeable about designer fashions and tends to shop for seasonal wardrobes twice a year plus picks up various fashion and basic pieces throughout the year. Many times she shops to (browse.( By offering fashionable accessories and wardrobe organiDation items, #oyal Stitch will be able to grab a larger share of her wardrobe budget. She is used to coming into the store and browsing through the clothing items and trying on what interests her. She e*pects a warm and comfortable environment and nice dressing rooms. She en6oys being left alone but also en6oys the special touches of
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percentage of these girls are married and workingwomen. The ages from %@ to :< include mature women who have the tendency to sway from various modes of clothing. They tend to either fall into a very simple and normal mode of dressing. At some point these women start to adopt a nature of being adventurous and e*perimental in their preferences. :@ to <& and onwards is categoriDed as a segment that involves middle aged married women and old matured independent ladies who are studied to be the most e*perimental in their dressings. This segment does not include all the ladies of this age in the pertaining age group but only includes the upper class social classes. The segmentation is further simplified in tabular form in the P42onsumer Analysis40 section.
Demogra$hics
Age ender
'<+<& 8emale
#ace Cthnic roup
Asians.
Cducation
Most likely students of high schools J universities or those who have completed their academic "ualifications. on+Cducated rich mothersLwives. A yearly income of '<&,&&& Above. Business C*ecutive women, student of higher education, working women or housewives. All religions -all those who prefer trendy or modern cloths #esidents of posh areas such as 2lifton, efence, /.C.2.).S J 1..A Ma6or is /akistan, than all around the world.
Income Fccupations #eligion
)eogra$hic Segmentation
Erban 2ountry
Psychogra$hic Kifestyles -Activities J Segmentation attitudes
oing to parties, clubs, launches, openings, etc. They like being in latest trends
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The following are the list of potential direct and indirect competitors present in the market catering to the mentioned target audience.
Direct Com$etitors# Futlets and designer shops will be the direct competitor of our brand since they cater to the same target market. These shops mostly cater to customiDed preferences of the customers and also release their own designs in the dressing categories. Cgo eepak /arwani Aisha 7arsey Maria B #iDwan Beig Imran Gureshi Stone Age 8unk Asia
Indirect com$etitors# The indirect competitors include all low+end and low priced outlets including shops at Tari" #oad, olmen Mall and Qainab Market that cater to all classes from lower to the upper middle.
Com$etition Analysis# Direct Com$etition Com$any 6ame
Brand 6ame
Price Range
&SP
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Imran Gureshi
has private clients and often deals with 1arachi and /akistan 8ashion eek
#iDwan Beig
has private clients and often deals with 1arachi and /akistan 8ashion eek
In1Direct Com$etition Com$any 6ame Stone age
Brand 6ame Stone age
omi ansai
omi ansari
All those bouti"ues that share a certain percentage of market share in our target market.
arget "arket# Demogra$hics
2ould be any
ag -ine
2ould be any
&SP Targets youth ma6orly 1nown for making colorful cloths, captures youth as well as other age groups and deals with part and bridal wear.
2ould be any and also those who can try copying our idea and designs.
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• • •
Internet savvy Travels, owns a passport She en6oys eating out as well as taking time for herself at the beauty saloon or getting a mani+pedi
Clothes Sho$$ing Beha!iors • • • • •
Spends over '&&,&&& for clothes each year ? Shops at Bouti"ues. Buys mostly tops Kooks for classic, basic items each season, with '+% trendy items She cares about how she presents herself, en6oys fashion, and looks for "uality over "uantity
6iche Fur target market would be those females who lives in efence, 2lifton, ulshan, /C2)S and they spend more than >&&&/9 per month on readymade clothing and they are lies in the
Strategy Based on small research conducted on women$s shopping behaviors as well as our own research for 1arachi women, the following marketing strategies will be employed! •
evelop strong relationships with customers by utiliDing Style Assessment and offering services to help each woman determine the right clothes for her.
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/rovide customers with a sense of access to (inside information( and harness the power of a woman$s personal network EtiliDe personal referrals and stylists to buil d traffic Tactics!
+
/romotion!
Strengthen the customer relationship via events and special communications )old two large sales a year! wint er and summer
eb!
/romote key merchandise J events on the website
irect!
Send out monthly email newsletter to customers. C*penseN
/ersonal Selling!
evelop working relationships with %+: personal stylists /rovide personal appointments Train Style 2oncierges to provide e*ceptional service and e*hibit patience in the selling process with women
Cvents!
)old Kaunch eventLparty + Invite 7I/s and 1arachi Socialites )old uni"ue after+hours shopping events -Mother+aughter night, Travel /lanning, irls ight Fut, etc. )old 8all J Spring events
/#!
et voted as one of best places to shop on 9ello and in 7ogue MagaDine.
*+ecti!e 1 )arner In1De$th &nderstanding o. Customers
evelop strong relationships with customers by ut iliDing Style Assessment Strategies! and offering services to help them determine the right clothes for them /rovide educational materials and programs that enable customers greater decision making confidence
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"arketing Plan "arketing Strategy Positioning Statement #oyal Stitch provides women with upscale designer clothing and e*clusive personal services. Fur main competitive advantage is the uni"ue Style helping women develop their personal style. Brand Positioning $#oyal Stitch$ is /akistani Mughal image. Building on the meaning of (#oyal,( /restige will memoriDe the pride of Mughal Cmperor, which defines the bouti"ue, and its essence of inclusion. Style Studio is added to the overall name to suggest that women can come to the bouti"ue to learn about themselves and e*periment with their personal style. By combining these two meanings, #oyal Stitch Style Studio semms to be the leader in providing e*ceptional service and assistance for women$s fashion needs. The elegance of the name suggests the types of clothing and accessories that will be featured. BRA6D PERS*6A-I
Innovative Stylish 2ontemporary Modern 8resh Approachable Clegant 2ultural The overall brand personality of #oyal Sti tch aspires to be fashionable, customer+oriented, innovative, refreshing, stylish and educational. The bouti"ue is a place where women can go to transform themselves with beautiful clothes and take advantage of the Style Assessment and other services that help them determine the right clothes for their uni"ue selves. e are a shop that educates. e help women learn about the designers, gather with their friends, and have fun during the process. e not only carry items that help them look good, but we also help our customers maintain these items.
Promotional Plan# ith respect to our strategies from which we make ob6ective, our launch will start with teasers around the city in the form of billboards on ma6or locations of the city. This will then be followed by a main billboard design that will have our advertising message and
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• • • • • •
#oyal Stitch eb Site Advertising will be at a minimum with regular ad placements in the MagaDine0s 8ashion Shows MagaDines cover pages. Advertising on 8acebook Affiliation with www.yellow.pk.
Fther important marketing strategies, such as developing strong customer relationships -retention, will utiliDe a different mi* of marketing programs. Promotional ools 2able T7
o Press ailies MagaDines L /eriodicals
o /ink 7isage Kibas omen MagaDine 7ogue She
Radio 8M *utdoor )oarding
o
Airport
:&N@&
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Budget# "onthly
"aga4ines
City
Si4e
Position
C%B(2
imes
Cost
/ink
1hi
8ull page
Inside
2olor
'.&&
%&&&
7isage
1hi
8ull page
Inside
2olor
'.&&
>&,&&&
Kibas
1hi
8ull page
Inside
2olor
'.&&
>&,&&&
omen MagaDine
1hi
8ull page
Inside
2olor
'.&&
%<,&&&
7ogue
1hi
8ull page
Inside
2olor
'.&&
>&,&&&
She
1hi
8ull page
Inside
2olor
'.&&
%<,&&&
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Pricing <
=,?<& ',%<& ,><& >',%<&
-ocation It is recommended that the proposed location for the said enterprise be a posh area, where people have the buying capacity for women fashion wear. As the idea of business is very uni"ue #oyal Stitch Style Studio will be located in an upscale neighborhood in 1arachi. A significant proportion of the target market lives in this area. #oyal stitch will work with the local merchants association as well as local publications to generate /# and shopping in the neighborhood. #oyal Stitch will also attract women from throughout other 1arachi neighborhoods as well as the few women who come to 1arachi from out of town to shop.
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Interior decoration -installing lighting, manne"uins, hanging racks, mirrors, glass panes, cash counter, and other furnitures, etc.
<&&,&&&
#ent for the stitching unit -#ent U #s:&,&&& per month
:&,&&&
Sho$ and Stitching unit Design The pro6ect will have the following infrastructure components!
I8#AST#E2TE#C #CGEI#CMCTS Main shop covered area Try room Shop floor Building for stitching unit
S" .fts :&& '& -%rooms %>& '&&&
PR*D&CI*6 PR*CESS 7-*2# The process for converting fabric in designer wear garments follows the below mentioned se"uence!
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Kabels are also attached to the apparels in the process of stitching. 7inishing!
The final phase is that of finishing, in which the garment will be checked for "uality control and will cleaned -if re"uired for final presentation at the outlet. The garments will also be tagged for identification of siDes, prices, addresses, handling instructions, etc. Presentation%"arket!
Fnce the designer wears garment is ready after going through the above+mentioned process, it is presented at the outletLshop for sale to the clientele.
Pattern ma(ing %
Designing
Market / Clientele
Stitching
cutting
Presentation
Finishing
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Em$loyees Re'uired
Cost Per Em$loyee
otal
Sales representative
'
Manager
'
'<&&& '<&&&
/urchaser
'
'%&&& '%&&&
esigner
'
&,&&& &&&&
Accountant
'
'%,&&& '%&&&
Tailor
'
:<&&& :<&&&
/eon
'
Fo+ Descri$tions# Sales re$resentati!e#
Fo+ Descri$tion
=&&&
@&&&
=&&&
@&&&
Per "onth Per "onth Per "onth Per "onth Per "onth Per "onth Per "onth
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Rob of the manager is to resolve the problems, which a customer may have. 1eep a check on the employees. Essential Duties# •
• • • •
Supervise Maintenance and keep a check on overall performance of other employees and security guards. 2ash inflow and out flow management. 8eedback from customers Kead and motivate all employees 2ontrol any crisis situations.
Experience:
Minimum two years of e*perience in a customer service centre with good communication skills and appearance. Knowledge and skills required: • •
Self Motivator. 2ommunication Skills
Education:
Bachelors with 2ambridge schooling.
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)e will be serving Tea, 2offee and snacks to the customers Designer#
esigning the clothes and materialiDe her imaginations for the customers that have uni"ue sense of styling. ailor#
)e will be stitching the clothes as directed by the designer , he will be available all day so that if there is any alteration he can alter it for the customer. Purchaser#
The purchaser will be getting everything from the market for the clothes for e*ample laces , buttons , fabric , cloth dying etc. Recruitment $rocedure
Cvery candidate will go through a comprehensive test regarding the 6ob nature; all of them will be tested practically and would be selected on the basis of their skills and knowledge. raining De!elo$ment#
After Selection a comprehensive training would be provided so to ensure "uality standards for a better working environment.
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6o Clients#
As we did the survey and according to that <
)igh promotion and advertisements will be done so that everyone can know about our business and come to us. Co$y o. designs#
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Political situation 5Strikes0
As we know that in /akistan political situations are going worst day by day so the likelihood of its occurrence is marked @ where as the conse"uences are @ as well because the business will remain closed and suffer loss. Back u$ $lan .or Political situation#
Cmployees will stay at the workplace and keep working on the strikes day. Power Breakdown#
There is a great shortage of electricity in 1arachi, we won$t have any problem with this issue at the shop located in /2 but the place where the production is taking place will stop if electricity is not there. The likelihood is = and conse"uences are >. Backu$ $lan .or $ower +reakdown#
e will have a complete arrangement of generator by which on only the sewing machines will work but the relates items needed such as iron etc will also work.
Eit Strategy# Cvery business has chances of having problems once it comes into e*istence, as our business is
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As there is a lot of political instability in our country so this might affect business by the strikes and other issues. Back u$ Plans# Co$y o. Designs#
8or saving our designs we will not hang all the designs in our outlet and mostly make clothes on order. e will not print any catalogue or booklets through which people can copy our designs and even the ads in the magaDine will be animated so that no *ne can co$y our designs Changing .ashion and trends#
As we have stepped into this business so we are prepared for this changing fashions and trends so to overcome this problem we will be looking all upcoming and current fashion trends in detail and design our collection according to that. 8urthermore we will also send our designer abroad for training and development.
Culture and En!ironment#
To save from the conse"uences of any party which may go against our western design we will not advertise revealing dresses. Political insta+ility#
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Ruly '@! Billboards J shop availability Ruly '=+%?! #enovation of shop Ruly %>! ewsletters to people about opening on ' st Ruly and others ads Aug '! Inauguration party 8acebook ads and other promotions.
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7inancials and Sales 7igures#
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Initial In!estment initial Balance sheet Assets 8i*ed Assets
2ash for Marketing #ent Advance for Material
Total
Amorti4ation o. -oan
Kiabilities ',@@',:&& Koan
>&H
,'&@,&?@
2apital
%&H
',&%@,<%
:,&<>,'&& %@',&&& '<%%'?.?:::
<,':%,@%&
Total
<,':%,@%&
Page 3 of 53 Koan Amount
,'&@,&?@
Tenure
<
#ate
'@H
iscount 8actor
:.%=:
Installment Amount
'%<&&
8ormula 9ear
IA
Interest
/ayments
/.#emainig
&
,'&@,&?@
'
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+
Page 31 of 53
Partners Share
C"uity )older /artner ' /artner % /artner :
H :
Total
'&&H
Share :: :: :&=,?<= ',&%@,<%
%&'&+%&'' =%,:?? =%,:?? @%,&<@ %&@,><:
early Share %&''+%&'% %&'%+%&': ' ,%@,@=: %,&<%,=@= ' ,%@,@=: %,&<%,=@= ' ,&@>,<== ',=
%&':+%&' : ,::=,@?' : ,::=,@?' % ,>@&,>=>
%&'+%&'< @,:%<,@> @,:%<,@> <,%',?>
:,<@',?%:
?,<:@,%@'
'>,&=:,%=?
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7ied Asset Stiching Asset
Enit
#ate
Amount
Kife
epreciatio n
Monthl y
Sewing Machine single needle
'&,&&&
&,&&&
<
>,&&&
@@=
Fver lock Stitch Machine
'
<&,&&&
<&,&&&
<
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>::
Page 32 of 53
Acessories
'
<&,&&&
<&,&&&
Total
@
%:,:::
'&,&&&
<
'&,&&&
>::
%>,&&&
%,:::
Admin
Enit
#ate
Amount
Kife
epreciation
Monthly
Telephone
%
%,<&&
<,&&&
%
%,<&&
%&>
2omputer and /rinter
'
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:
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2omputer -Table and counter
'
'&,&&&
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%
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8ire System
'
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<
'&,&&&
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2omputers for esigner
<&,&&&
%&&,&&&
:
@@,@@=
<,<<@
Total
?
::,:::
:&&,&&&
?<,>::
=,?>@
Shop Asset
Enit
#ate
Amount
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epreciation
Monthly
Cnergy Savers
>&
%'&
'@,>&&
%
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:
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Page 33 of 53 K.2. <%(N
'
%%>,<&&
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Sound SystemN
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:
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isplay Shelves
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'
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%
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Suit Iron
'
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=&,&&&
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Ac
%
%=,&&&
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:
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',<&&
Total
'&%
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',%%',:&&
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rand Total
''=
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E$ense .or 89/9189// manufacturing
%&'&+%&'' 2ost
Monthly
9early
H
Allocation
Kabor
'?%,&&&
%,:&,&&&
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Page 34 of 53
epreciation Total
:@,@<@
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:,,&&&
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epreciation
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Total
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%&''+%&'% 2ost
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<&,?@&
manufacturing
Page 35 of 53
Total
<, <<>,&&
@>H
:, =>>,&&
%&''+%&'% 2ost
9early
H
Allocation
Kabor
%,<:,&&
&H
+
Fh
',<:=,>&&
'>H
%>:,>&&
FpJSelling
',>@,%&&
'&&H
',>@,%&&
epreciation
<@:,=&&
%&H
''%,=&
<, <<>,&&
:%H
', ==&,&&&
Admin
Total
E$ense .or 89/8189/>
%&'%+%&': 2ost
9early
H
Allocation
Kabor
%,=>=,>&
'&&H
%,=>=,>&
Fh
',@?',<>&
>%H
',:=?,&&
FpJSelling
',<:,>%&
&H
+
epreciation
<@=,=&&
>&H
<,'@&
@,&',%&
@?H
,'@=,%&
manufacturing
Total
Page 36 of 53
%&'%+%&': 2ost
9early
H
Allocation
Kabor
%,=>=,>&
&H
+
Fh
',@?',<>&
'>H
:'%,'>&
FpJSelling
',<:,>%&
'&&H
',<:,>%&
epreciation
<@=,=&&
%&H
'':,<&
@,&',%&
:'H
',>=,&&&
Admin
Total
E$ense .or 89/>189/:
%&':+%&' 2ost
9early
H
Allocation
Kabor
:,&@@,@%
'&&H
:,&@@,@%
Fh
',>@&,=:>
>%H
',<'=,:&
FpJSelling
',<>>,:&%
&H
+
epreciation
<@=,=&&
>&H
<,'@&
@,<'<,@@
=&H
,<>:,?@
manufacturing
Total
%&':+%&'
Page 37 of 53
2ost
9early
H
Allocation
Kabor
:,&@@,@%
&H
+
Fh
',>@&,=:>
'>H
::,:?>
FpJSelling
',<>>,:&%
'&&H
',<>>,:&%
epreciation
<@=,=&&
%&H
'':,<&
@,<'<,@@
:&H
',?:',=&&
Admin
Total
E$ense .or the ear 89/:189/<
%&'+%&'< 2ost
9early
H
Allocation
Kabor
:,:=:,%>@
'&&H
:,:=:,%>@
Fh
%,&@,>'%
>%H
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FpJSelling
',@=,':%
&H
+
epreciation
<=',=&&
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<=,:@&
=,&@=,%:&
='H
<,&%,:@&
manufacturing
Total
%&'' Admin
2ost
9early
H
Allocation
Page 38 of 53
Kabor
:,:=:,%>@
&H
+
Fh
%,&@,>'%
'>H
:==,=:>
FpJSelling
',@=,':%
'&&H
',@=,':%
epreciation
<=',=&&
%&H
'',:&
=,&@=,%:&
%?H
%,&%,>=&
Total
Product Detail# Product Details Serial
6ame
Category
y$e
Descri$tion
'
#oyal 8ormal 7alvet 2ollection
8ormal
Type'
7alvet Esed for Shirt and shalwar is from -2otton, Silk and ourgette and dupatta is of -2otton, Silk and ourgette
%
#oyal 8ormal ourgette 2ollection
8ormal
Type%
ourgette Esed for Shirt and shalwar is from -Silk and ourgette and dupatta is of or6ette
:
#oyal 8ormal Shffon 2ollection
8ormal
Type:
Shiffon Esed for Shirt plus slip -ShameeD and shalwar is from -Silk and ourgette and dupatta is of Shifon
#oyal 8ormal 2otton 2ollection
8ormal
Type
All Shirt, Shalwar and uppata is from cotton
<
#oyal 8ormal Silk 2ollection
8ormal
Type<
Silk Esed for Shirt plus slip -ShameeD and shalwar is from -Silk and dupatta is of Shiffon and ourgette
@
#oyal 8ormal /2 2ollection
8ormal
Type@
All Shirt, Shalwar and uppata is from polyester cotton
Page 3* of 53
=
#oyal 8ormal 2repe 2ollection
8ormal
Type=
2repe Esed for Shirt and shalwar is from -ourgette and dupatta is of ourgette and Shiffon
>
#oyal 8ormal FrganDa 2ollection
8ormal
Type>
FrganDa Esed for Shirt plus Slip and shalwar is from Silk, ourgette and cotton and dupatta is of ourgette, Silk and Shiffon
?
#oyal 2asual 2otton
2asual
Type'
2otton Esed for Top
'&
#oyal 2asual Killen
2asual
Type%
Killen Esed for Top
''
#oyal 2asual 2repe
2asual
Type:
2repe Esed for Top
'%
#oyal /arty 7alvet
/artwear
Type'
Short ress
':
#oyal party Silk
/artwear
Type%
Me*i
'
#oyal party 2repe
/artwear
Type:
Me*i
'<
#oyal party FrganDa
/artwear
Type
Me*i
'@
#oyal Bridal 8ashion
Bridal
Type'
Avg price of 8abric, Stones, )eaby Thread, Elta Kight ork
'=
#oyal Traditional Bridal
Bridal
Type%
Avg price of 8abric, Stones, )eaby Thread, Kight ork
'>
#oyal 2lassical Bridal
Bridal
Type:
Avg price of 8abric, Stones, )eaby Thread, Medium ork
'?
#oyal Modern Bridal
Bridal
Type
Avg price of 8abric, Stones, )eaby Thread, )eavy ork
Serial
6ame
Category
y$e
Descri$tion
Page 4 of 53
Cost Summary o. /st ear#
ear/
y$e/
y$e8
y$e>
y$e:
7ormal
%:=?
'>:%
%=&
Casual
@?@
=@
%'':
'??:
'<<:
%=
%='%%
%='%%
Partywear Brdial
y$e<
%:&&
y$e@
'?%
y$e?
'?%
y$e=
'@@%
otal
'@@%
A!g
'<%>>
'?''
%&'
@>&
'==:
=:&
'><>
%=:?%
'&?%%
%=:&@
Page 41 of 53
Production Ca$acity# 8or stitching unit 8rom
To '%!:&!&& /M
8rom
To
Total )ours '&.&&
''!&&!&& /M
8or shop 8rom
To '%!:&!&& /M
8rom
Enit 8ormal
To
'
Total )ours ?.&&
'&!&&!&& /M iscription
&.&'<
':.&
%@&
)ours
2asual
'
/artyear
'
&.&'
Bridal
'
&.&'
Total machines
?
orking hrs 'month
&.&'
? %&
hours
:@
hours
%?
2asual in a month
%@
days in month
%?
/artywear
hours fomal in a month
Page 42 of 53
"aimum Production#
<&H increae /roduction
9ear '&+''
year ''+'%
year '%+':
<&H increae year ':+'
year '+'<
8ormal
%?@
%?@
2asual
'@
'@
@%
@%
>:%
/arty ear
:=
:=
<%&
<%&
@?:
?
?
=
=
?>
''&>
''&>
'@@%
'@@%
%%'@
Bridal Total
Page 43 of 53
Sales Strategy# e sale according to the demand pattern Since we assume that %H of our target will be our 'year customer from there it will increase
Target Market
<%,?=
%H
><&
9ear '&+''
year ''+'%
year '%+':
year ':+'
year '+'<
><&
'&&&
'%&&
'<&&
%%&&
/roduction
''&>
''&>
'@@%
'@@%
%%'@
Sales H
==H
?&H
=%H
?&H
??H
Sales
Page 44 of 53
Sales &nits#
Summary
9ear '&+''
year ''+'%
year '%+':
year ':+'
year '+'<
8ormal
%%=
%@=
:%'
&'
<>>
2asual
:'?
:=@
<'
<@:
>%@
/artywear
%@@
:':
:=@
@?
@>>
:>
<:
@@
?>
Bridal
Page 45 of 53
Re!enue ear/#
ear /
'
%
:
7ormal
Casual
Party2ear
Bridal
Annual revenue per financial product
PKR /,=9<,@/<
PKR /,9@>,;;8
PKR 8,<=9,/=/
PKR @,/8>,:;<
Total year one product -noninterest r evenue
PKR 11,573,283
/ ear *ne Re!enue E$ectancy
> Annual a Rate
Re!enue ear 8
>
Page 46 of 53
ear 8
'
%
:
7ormal
Casual
Party2ear
Bridal
Annual revenue per financial product
PKR 8,>>@,@?=
PKR /,>?@,;>/
PKR >,>>;,9
PKR ?,;8:,<8:
Total year one product -noninterest r evenue
PKR 14,977,190
/ ear *ne Re!enue E$ectancy
> Annual a Rate
ear >#
>
Page 47 of 53 ear >
'
%
:
7ormal
Casual
Party2ear
Bridal
Annual revenue per financial product
PKR >,9=:,:/<
PKR /,=/?,<:;
PKR :,:9?,<<<
PKR /9,:@9,>?/
Total year one product -noninterest r evenue
PKR 19,769,890
/ ear *ne Re!enue E$ectancy
> Annual a Rate
ear :# ear :
>
Page 48 of 53 '
%
:
7ormal
Casual
Party2ear
Bridal
Annual revenue per financial product
PKR :,8:/,9?/
PKR 8,:;;,/8;
PKR @,9@9,>=;
PKR /:,>=>,9/9
Total year one product -noninterest r evenue
PKR 27,183,599
/ ear *ne Re!enue E$ectancy
> Annual a Rate
ear <#
ear <
>
Page 4* of 53 '
%
:
7ormal
Casual
Party2ear
Bridal
Annual revenue per financial product
PKR @,=:8,8@/
PKR :,9>/,;8;
PKR ;,???,:8?
PKR 8>,89:,<;9
Total year one product -noninterest r evenue
PKR 43,856,206
/ ear *ne Re!enue E$ectancy
> Annual a Rate
>
Pro.it and -oss Statement# Months
9ear '&+''
year ''+'%
year '%+':
year ':+'
year '+'<
#evenues 8ormal
',>&<,@'<
%,::@,@=>
:,&>,'<
,%',&='
@,>%,%@'
2asual
',&@:,??%
',:=@,?:'
',>'=,<?
%,??,'%?
,&:',?%?
Page 5 of 53 /artyear
%,<>&,'>'
:,::?,&<=
,&=,<<<
@,&@&,:>?
?,===,%=
Bridal
@,'%:,?<
=,?%,<%
'&,@&,:='
',:>:,&'&
%:,%&,
'',<=:,%>:
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:,><@,%&@
8ormal
:,&'>
<@',@=&
=',&
',&'?,:'
',@,@>%
2asual
%'=,'>=
%>',&@@
:=',&&=
<'&,':<
>%:,&'=
/artyear
?,&?'
@:?,'%
>,&%
','@&,<::
',>=%,:%=
Bridal
',&%>,?=<
',::',@'<
',=<=,=:%
%,'@,>>'
:,>??,%:<
Total 2FS
%,'=,%='
%,>':,=@:
:,=','@=
<,'&@,?>&
>,%:?,%@'
?,:??,&''
'%,'@:,%=
'@,&<<,=%:
%%,&=@,@'?
:<,@'@,?@
Kabor 2ost
%,:&,&&&
%,<:,&&
%,=>=,>&
:,&@@,@%
:,:=:,%>@
F)
',:?>,&&&
',<:=,>&&
',@?',<>&
',>@&,=:>
%,&@,>'%
Marketing
,'<>,'&&
',>@,%&&
',<:,>%&
',<>>,:&%
',@=,':%
<@:,=&&
<@:,=&&
<@=,=&&
<@=,=&&
<=',=&&
?=<,%''
@,&',:%=
?,=:,=>:
',??:,%<<
%=,?=>,&'<
@<@,?=<
<@',<
<&,@:&
:%%,&>
'=%,?='
:'>,%:@
<,=?,>>%
?,&%:,'<:
',@=','='
%=,>&<,&
''',:>:
',?'=,?
:,'<>,'&
<,':,?'&
?,=:',=@<
Total Sales Kess 2FS
ross /rofit Kess C*penses
epreciation CBIT Kess Interest CBT less Ta*
Page 51 of 53
CATL et Income
%&@,><:
:,<@',?%:
<,>@<,&<&
?,<:@,%@'
'>,&=:,%=?
Balance Sheet# Assets Current Assets 2ash Secuirity Toal !"##$n ass$s Fixed !ong"#er$% Assets
Fther 8i*ed Asset epreciation et orth Toal i&$' ass$s
yr 89/9189//
yr 89//189/8
yr 89/8189/>
yr 89/>189/:
yr 89/:189/<
:,:>%,=> %@',&&& :,@:,=>
@,=>>,%%= %@',&&& =,&?,%%=
'',@=<,>
%&,&%%,=>< %@',&&& %&,%>:,=><
:@,,:&% %@',&&& :@,=&<,:&%
',@@',:&& <@:,=&& ',&?=,@&&
',&?=,@&& <@:,=&& <::,?&&
',&><,=&& <@=,=&& <'>,&&&
',&:',&&& <@=,=&& @:,:&&
',&><,'&& <=',=&& <':,&&
,=',:>
=,<>:,'%=
'%,<,>
%&,==,&><
:=,%'>,=&%
Page 52 of 53
otal Assets
:,?:/,>:=
?,<=>,/8?
/8,:<:,=<;
89,?:?,9=<
>?,8/=,?98
?,%>% ?,%>%
':& ':&
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%=,?&? %=,?&?
>'&,?>& >'&,?>&
,'&@,&?@
:,<&?,&:' @?%,'@,:@ %,>'@,:@
%,>'@,:@ >&:,'& %,&':,&%< %,&':,&%<
%,&':,&%< ?:',?<@ ',&>',&@? ',&>',&@?
',&>',&@? ',&>',&@? + +
',&%@,<% %&@,><: -'&,:: ',%%:,&:<
',%%:,&:< :,<@',?%: -'=>,&?@ ,@&@,>@%
,@&@,>@% <,>@<,&<& -%?:,%<% '&,'=>,@
'&,'=>,@': '?,%:>,'&=
'?,%:>,'&= '>,&=:,%=? -?&:,@@ :@,&=,=%%
:,?:/,>:=
?,<=>,/8?
/8,:<:,=<;
89,?:?,9=<
>?,8/=,?98
-ia+ilities and *wners E'uity Current !iabilities
Ta* /ayable Toal !"##$n liabilii$s !ong"#er$ !iabilities Kong+term debt Kess /ayment et orth Toal long$# liabilii$s &wner's Equity Fwner$s 2apital #etained earnings rawings Fwners C"uity otal -ia+ilities and *wners E'uity
6P# Initial 9ear
%&'&+%&''
%&''+%&'%
%&'%+%&':
%&':+%&'
%&'+%&'<
+<':%@%&
&
+<<'>&&
+<':&&&
+@%'>&&
&
+<':%@'?.?::
&
+<<'>&&
+<':&&&
+@%'>&&
&
et profit
%&@,><:
:,<@',?%:
<,>@<,&<&
?,<:@,%@'
'>,&=:,%=?
add! dep
<@:,=&&
<@:,=&&
<@=,=&&
<@=,=&&
<=',=&&
==&,<<:
,'%<,@%:
@,:%,=<&
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+
+@?%
+>&:'&
+?:'?<@
+'%?@>:@
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:,&:',==@
<,%'?,@><
>,=',?:?
%:,%'',<<>
Investment 2.f from Investing Activities
Fcf
&
Increase in 2.K /ayment of loan 28
+<,':%,@%&
