56915036 Harvard Business Review Press Fall 2011

FALL 2011

* Harvard Business Review Press | Fall 2011 Cover: ©2011 Michael Austin c/o theispot.com

TABLE O F CO N TEN TS

02 Highlights August 04 The Progress Principle

Teresa Amabile | Steven Kramer

05 What to Ask the Person

in the Mirror

Robert Steven Kaplan

06 Winning the War for Talent

in Emerging Markets

October 10 The Social Organization

Anthony J. Bradley | Mark P. McDonald

February 18 A Brief Tour of Everything

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HBR Management Tips

Harvard Business Review

12

Beyond Performance Management

Jeremy Hope | Steve Player

19

Joel Kurtzman

Standing on the Sun

Christopher Meyer | Julia Kirby

20 Uncommon Service

November 13 India Inside

You Need to Know About the Economy

Francis Frei | Anne Morriss

Nirmalya Kumar | Phanish Puranam

Harvard Business Review Press Series Books

September 07 Higher Ambition

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Winning Investors Over

08 The Ultimate Question 2.0

December 15 The Essential Michael Porter

Sylvia Ann Hewlett | Ripa Rashid

Michael Beer | Flemming Norrgren and Coauthors Fred Reichheld | Rob Markey

09 Capitalism at Risk

Joseph L. Bower | Herman B. Leonard | Lynn S. Paine

Baruch Lev

Joan Magretta

16

Passion and Purpose

John Coleman | Daniel Gulati | W. Oliver Segovia

January 17 The Little Black Book

of Innovation Scott D. Anthony

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Harvard Business Review Paperback Series HBR’s 10 Must Reads Series Pocket Mentor Series Harvard Business Essentials Series Lessons Learned Series Harvard Business Review Classics Series

Harvard Business Review Information 28 Contact/Ordering Information

www.hbr.org/books

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FALL 2011 HI G HLI G HTS

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T H E P ROGRESS P RINC IP L E

WHAT TO ASK T HE PERS O N IN T HE MI RRO R

Michael Beer | Flemming Norrgren

HIG HER AMBIT IO N

TH E U LTI M ATE Q U E STI O N 2 .0

Teresa Amabile | Steven Kramer

The Progress Principle equips aspiring leaders with the insights they need to maximize performance.

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Robert S. Kaplan

This book uncovers the questions leaders should ask themselves, to craft new strategies for staying on top of your game.

Higher Ambition takes you inside the minds of some of the most successful and insightful leaders of our time.

Fred Reichheld | Rob Markey

This thoroughly updated and expanded edition explains how practitioners have used Net Promoter to drive extraordinary financial and competitive results.

AUGUST

AU G U ST

S E P T E M BE R

SEP TEMBER

US$ 25.00 • 256 pages

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Harvard Business Review Press | Fall 2011

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THE ESSEN TIAL MI CHAEL PO RT ER

T HE L IT T L E BL AC K BO O K O F IN N OVAT IO N

Joan Magretta

Scott D. Anthony

Joan Magretta sets the record straight, providing the first concise, accessible summary of Michael Porter’s revolutionary thinking.

This unique hybrid of professional memoir and business guidebook provides a powerful 28-day program for mastering innovation.

OCTOBER

D ECE MB E R

JA N UA RY

US$ 18.00 • 224 pages

US$ 24.95 • 208 pages

US$ 25.00 • 208 pages

From Harvard Business Review

The best management practices and insights from top thinkers in the field are now right at your fingertips.

22 H A RVA R D B U S I N E S S R E V I E W’S 1 0 M U ST READS Paperback Series

This new series from Harvard Business Review features timeless ideas and practical advice every manager should read. US$ 24.95

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The Progress Principle TERESA AMABILE AND STEVEN KRAMER

What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives — consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their

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colleagues. The worst managers undermine inner work life, often unwittingly. As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful work — progress — that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day. The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalysts — events that directly facilitate project work, such as clear goals and autonomy — and (2) nourishers — interpersonal events that uplift workers, including

The Progress Principle Using Small Wins to Ignite Joy, Engagement, and Creativity at Work Teresa Amabile | Steven Kramer GENE RA L MA N AG E MEN T 978-1-4221-9857-5 256 pages • 6 1/8" x 9 1/4" US$ 25.00 • Hardcover World Rights

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encouragement and demonstrations of respect and collegiality. Brimming with excerpts from the authors’ diary study and anecdotes from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the practices and insights they need to maximize their people’s performance and engagement.

AB OUT THE AU THOR S Teresa Amabile is a professor of business administration and a director of research at Harvard Business School. The author of numerous articles and books, including Creativity in Context, she has long studied creativity, motivation, and performance in the workplace. [ BOSTON, MA ]

Steven Kramer is a developmental psychologist and has coauthored a number of articles in leading management periodicals, including Harvard Business Review and the Academy of Management Journal. [ BOSTON, MA ]

What to Ask the Person in the Mirror ROBERT STEVEN KAPLAN

Successful leaders know that leadership is less often about having all the answers and more often about asking the right questions. The challenge lies in being able to step back, reflect, and ask the key questions that are critical to your performance and In What to Ask the Person in the Mirror, Harvard Business School professor and former Wall Street executive Robert Kaplan presents a process for asking the big questions that will enable you to diagnose problems, change course if necessary, and advance your career. He lays out areas of inquiry, including questions such as: • Do I clearly articulate my vision and top priorities? • Does the way I spend my time enable me to achieve my top priorities? • Do I give subordinates timely and direct feedback they can act on? Have I developed a succession road map?

Robert Steven Kaplan is a professor of management practice at Harvard Business School and former vice chairman of the Goldman Sachs Group. He is also co-chairman of Draper Richards Kaplan, a global venture philanthropy firm. He advises numerous companies around the world.

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your organization’s effectiveness.

A BO U T TH E AUTHO R

[ BOSTON, MA ]

• Is my leadership style still effective, and does it reflect who I truly am? This highly readable and practical guide helps you learn to ask the right questions —

What to Ask the Person in the Mirror

and work through the answers in ways that are right for you. By asking these questions,

Critical Questions for Becoming a More Effective Leader and Reaching Your Potential

you can craft new strategies for staying on top of your game.

Robert Steven Kaplan LEA DERS HIP 978-1-4221-7001-4 224 pages • 5 1/2" x 8 1/4" US$ 26.95 • Hardcover World Rights

PU B LICITY Extensive media campaign targeting top-tier business and mainstream publications.

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Winning the War for Talent in Emerging Markets SYLVIA ANN HEWLETT AND RIPA RASHID

The war for talent is heating up in emerging markets. Without enough “brain power,”

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multinationals can’t succeed in these markets. Yet they’re approaching the war in the wrong way — bringing in expats and engaging in bidding wars for hotshot local “male” managers. The solution is hiding in plain sight: the millions of highly educated women surging into the labor markets of Brazil, Russia, India, China, and the United Arab Emirates. Increasingly, these women boast better credentials, higher ambitions, and greater loyalty than their male peers. But there’s a catch: attracting and retaining talented women in emerging economies requires different strategies than those used in mature markets. In Winning the War for Talent in Emerging Markets, Sylvia Ann Hewlett and Ripa Rashid analyze these forces and present strategies for countering them, including:

Winning the War for Talent in Emerging Markets Why Women Are the Solution Sylvia Ann Hewlett | Ripa Rashid GE NERA L MA N AG E MEN T 978-1-4221-6060-2 256 pages • 6 1/8" x 9 1/4" US$ 35.00 • Hardcover World Rights


Sylvia Ann Hewlett, economist and author of 10 high-profile books, is the founding president of the Center for Work-Life Policy and the chair of the Hidden Brain Drain Task Force — a group of 60 global companies and organizations committed to fully realizing female and multicultural potential. [ NEW YORK, NY ]

• Sustaining ambition through stretch opportunities and international assignments • Combating cultural bias by building an infrastructure for female leadership (networks, mentors, sponsors) • Introducing flexible work arrangements to accommodate family obligations • Providing safe transportation, such as employer-subsidized taxi services Winning the War for Talent in Emerging Markets is required reading for all companies seeking to strengthen their talent pipeline in these rich and expanding markets.

A L S O BY SYLVIA AN N HEWLETT

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AB OUT THE AU THOR S

Off-Ramps and On-Ramps

Top Talent

978-1-4221-0102-5 US$ 29.95 • Hardcover

978-1-4221-4042-0 US$ 18.00 • Hardcover

Ripa Rashid is executive vice president of the Center for Work-Life Policy and has over 15 years’ experience as a management consultant in North America, Europe, Latin America, and Asia. [ NEW YORK, NY ]

Higher Ambition

MICHAEL BEER, FLEMMING NORRGREN AND COAUTHORS

Organizations must choose between people and profits, right? Wrong, argue the authors of Higher Ambition. In fact, as global competition stiffens and enterprises face their customers, their communities, and their shareholders. Higher Ambition takes you inside the minds of some of the most successful and insightful leaders of our time: the CEOs from companies as diverse as Standard Chartered Bank, Infosys, Nokia, Cummins, IKEA, Tata, and Campbell’s Soup. The authors reveal how these leaders from around the world are converging on a new management paradigm that unlocks the energy and potential of their people to deliver superior economic and social value. The book identifies the specific leadership goals that are essential for achieving sustainable value across all constituencies, including how to: • Find a winning approach for both people and profits • Forge a successful strategic identity • Build a shared commitment to excel • Create a global community that embraces diversity • Energize leadership at all levels With powerful stories, timely advice, and cogent insights, Higher Ambition is poised to become a management classic in the tradition of In Search of Excellence and Built to Last.

A LSO BY MICH A E L BEE R

Breaking the Code of Change 978-1-57851-331-4 US$ 60.00 • Hardcover

Michael Beer is the CahnersRabb Professor of Business Administration, Emeritus, at Harvard Business School and chairman of TruePoint Partners and its Center for High Performance and High Commitment. [ BOSTON, MA ]

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increasing public scrutiny, successful leaders must win on all fronts — with their people,

A BO U T TH E AUTHO RS

Flemming Norrgren is a professor at Chalmers University and a partner at TruePoint. [ BOSTON, MA ] Russell Eisenstat and Nathaniel Foote are partners at TruePoint. Tobias Fredberg is a professor at Chalmers University of Technology in Gothenburg, Sweden, and a fellow at the TruePoint Center. [ STENINGE, SWEDEN ]

Higher Ambition How Great Leaders Create Economic and Social Value Michael Beer | Flemming Norrgren and Coauthors GENER A L M A NAGEM ENT 978-1-4221-5974-3 224 pages • 6 1/8" x 9 1/4" US$ 29.95 • Hardcover Audiovisual Rights: Authors All Other Rights: Harvard Business Review Press

PU B LICITY Extensive media campaign targeting top-tier business and mainstream publications. Dedicated social media outreach.

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The Ultimate Question 2.0 FRED REICHHELD

W I TH RO B M A R KEY

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a

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friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies across industries and sectors, constituting a game-changing system and an ethos that rival Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: • Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success

The Ultimate Question 2.0 (Revised and Expanded Edition)

• Presents the closed-loop feedback process and demonstrates its power to

How Net Promoter Companies Thrive in a Customer-Driven World

• Shares new and compelling stories of companies that have transformed their

Fred Reichheld | Rob Markey GE NERA L MA N AG E ME N T 978-1-4221-7335-0 224 pages • 6 1/8" x 9 1/4" US$ 27.95 • Hardcover Audiovisual Rights: Authors All Other Rights: Harvard Business Review Press

PUBLI CIT Y Extensive media campaign targeting top-tier business and mainstream publications. Dedicated social media outreach.

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energize employees and delight customers

AB OUT THE AU THOR S Fred Reichheld is a fellow at Bain & Company. He is the bestselling author of The Loyalty Effect, published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. [ WELLESLEY, MA ]

Rob Markey is a partner and director in Bain & Company’s New York office and head of the firm’s global customer strategy and marketing practice. [ WELLESLEY, MA ]

performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.

A L S O BY F RED REICHHELD

The Loyalty Effect

Loyalty Rules!

978-1-57851-687-2 US$ 17.95 • Paperback

978-1-59139-324-5 US$ 18.95 • Paperback

Capitalism at Risk

JOSEPH L . BOWER, HERMAN B. LEONARD AND LYNN S. PAINE The spread of capitalism worldwide has made people wealthier than ever before. But capitalism’s future is far from assured. The global financial meltdown of 2008 inequality, resource depletion, mass migrations from poor to rich countries, religious fundamentalism — these are just a few of the threats to continuing prosperity.

Joseph L. Bower is the Baker Foundation Professor of Business Administration at Harvard Business School.

How can capitalism be sustained? And who should spearhead the effort? Critics turn

[ BOSTON, MA ]

to government. In Capitalism at Risk, Harvard Business School professors Joseph L.

Herman B. Leonard is the Eliot I. Snider and Family Professor of Business Administration at Harvard Business School and the George F. Baker, Jr., Professor of Public Sector Management at Harvard’s Kennedy School of Government. [ BOSTON, MA ]

Bower, Herman B. Leonard, and Lynn S. Paine argue that while governments must play a role, businesses should take the lead. For enterprising companies — whether large multinationals, established regional players, or small start-ups — the current threats to market capitalism present important opportunities. Capitalism at Risk draws on discussions with business leaders around the world to identify ten potential disruptors of the global market system. Presenting examples of companies already making a difference, the authors explain how business must serve as both innovator and activist — developing corporate strategies that effect change at the community, national, and international levels. Filled with rich insights, Capitalism at Risk presents a compelling and constructive vision for the future of market capitalism.

Lynn S. Paine is the John G. McLean Professor of Business Administration at Harvard Business School. [ BOSTON, MA ]

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nearly produced a great depression. Economies in Europe are still teetering. Income


BOOK JACKET NOT AVAILABLE

Capitalism at Risk Rethinking the Role of Business Joseph L. Bower | Herman B. Leonard | Lynn S. Paine GENER A L M A NAGEM ENT 978-1-4221-3003-2 256 pages • 6 1/8" x 9 1/4" US$ 29.95 • Hardcover World Rights

A LSO BY J O S E P H L . B OW E R

The CEO Within 978-1-4221-0461-3 US$ 35.00 • Hardcover

PU B LICITY National print and online advertising.

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The Social Organization ANTHONY J. BRADLEY AND MARK P. MCDONALD As a leader, it’s your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how?

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In The Social Organization, two of Gartner’s lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than 400 organizations that have used social technologies to foster — and capitalize on — customers’ and employees’ collective efforts. The authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results: • Vision: defining a compelling vision of progress toward a highly collaborative organization • Strategy: taking community collaboration from risky and random success to measurable business value • Purpose: rallying people around a clear purpose, not just providing technology

The Social Organization

• Launch: creating a collaborative environment and gaining adoption

How to Use Social Media to Tap the Collective Genius of Your Customers and Employees

• Guide: participating in and influencing communities without stifling collaboration

Anthony J. Bradley | Mark P. McDonald GE NERA L MA N AG E ME N T 978-1-4221-7236-0 256 pages • 6 1/8" x 9 1/4" US$ 35.00 • Hardcover World Rights

PUBLI CIT Y Dedicated social media outreach.

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• Adapt: responding creatively to change in order to better support community collaboration The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.

AB OUT THE AU THOR S Anthony J. Bradley is a group vice president at Gartner Research. His responsibilities include advising clients on the enterprise employment of social media and social software solutions. [ SAN ANTONIO, TX ] Mark P. McDonald is a group vice president and head of research at Gartner Executive Programs, working with executives on the business application of information technology. [ SAINT CHARLES, IL ]

Management Tips

FROM HARVARD BUSINESS REVIEW

As a manager, you’re shouldering more and more responsibilities — from maximizing your team’s performance to increasing your company’s market share to building profitable customer relationships. On top of all that, you need to orchestrate your own

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time and keep your career on track. The challenges are stacking up — but you’ve got less and less time to figure out how to tackle them. How are you supposed to resolve this dilemma? Happily, help is on the way: the new Management Tips from Harvard Business Review. This concise, handy guide is packed with quick tips on a broad range of topics, organized into three major skills every manager must master: • Managing yourself • Managing your team • Managing your business Drawing from HBR’s popular Management Tip of the Day, this book puts the best management practices and insights from top thinkers in the field right at your fingertips. Pick it up anytime you have an issue to solve or a few minutes to spare, and you’ll have a fresh, powerful idea you can immediately put into action. You may not be able to do much about being time starved. But with Management Tips from Harvard Business Review, you’ll stand the best chance of succeeding in your role as a manager.

Management Tips From Harvard Business Review GENER A L M A NAGEM ENT 978-1-4221-5878-4 224 pages • 5 1/2" x 8 1/4" US$ 18.00 • Hardcover World Rights

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Beyond Performance Management JEREMY HOPE AND STEVE PLAYER

There’s a bewildering array of management tools out there. And they all promise to help you excel at the toughest parts of your job: defining your organization’s strategic

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direction, managing customers and costs, and boosting workforce performance.

BO O K JAC K ET N OT AVA IL A B LE

But just 30 percent of these tools deliver as intended. Why? As Jeremy Hope and Steve Player reveal in Beyond Performance Management, while many tools are sound in theory, they’re misused by most organizations. For example, executives buy and implement a tool without first asking, “What problem are we trying to solve?” And they use tools to command and control frontline teams, not empower them — a serious and costly mistake. In this eminently useful, clear-eyed book, the authors critically review dozens of wellknown management tools — from mission statements, balanced scorecards, and rolling forecasts to key performance indicators, Six Sigma, and performance appraisals. They explain how to select the right tools for your organization, how to implement them correctly, and how to extract maximum value from each.

Beyond Performance Management

Brimming with rigorous analysis and solid advice, Beyond Performance Management

Why, When, and How to Use 40 Tools and Best Practices for Superior Performance

the increasingly crowded field of offerings — so the tools you select deliver fully on

Jeremy Hope | Steve Player

helps you swiftly gauge the value of each management tool and navigate their promises.

GE NERA L MA N AG E ME N T 978-1-4221-4195-3 288 pages • 6 1/8" x 9 1/4" US$ 29.95 • Hardcover World Rights

PUBLI CIT Y Advertising in key management publications.

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A L S O BY JEREMY HO P E

Beyond Budgeting

Reinventing the CFO

9781-57851-866-1 US$ 35.00 • Hardcover

978-1-59139-945-2 US$ 29.95 • Hardcover

AB OUT THE AU THORS Jeremy Hope is cofounder of the Beyond Budgeting Roundtable (BBRT) and has authored numerous books and articles on performance management, including Reinventing the CFO (2006). [ WEST YORKSHIRE, ENGLAND ] Steve Player is the director of BBRT North America and coauthor of Future Ready (2010). [ DALLAS, TX ]

India Inside

NIRMALYA KUMAR AND PHANISH PURANAM

Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management their research to show how India is already turning this assumption on its head — often in ways invisible to consumers in the developed world. Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India — from B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies’ growing ability to innovate consumer products that are compact, lowcost, efficient, and robust in the face of harsh environmental conditions. The authors’ analysis makes clear that for certain kinds of innovation, the long-held monopoly of

Nirmalya Kumar and Phanish Puranam are professors at London Business School and serve as codirectors of its Aditya Birla India Centre. They have authored numerous books and articles on marketing, innovation, strategy, and Indian business.

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experts Nirmalya Kumar and Phanish Puranam. In India Inside, the authors draw on


[ LONDON, ENGLAND ]

the developed world is over. India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and the opportunities facing multinationals seeking new sources of innovation in the future.

India Inside The Emerging Innovation Challenge to the West Nirmalya Kumar | Phanish Puranam INNOVATION 978-1-4221-5875-3 200 pages • 6 1/8" x 9 1/4" US$ 29.95 • Hardcover World Rights

A LSO BY N IR MA LYA KUM A R

India’s Global Powerhouses

Marketing as Strategy

978-1-4221-4762-7 US$ 27.95 • Hardcover

978-1-59139-210-1 US$ 35.00 • Hardcover

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Winning Investors Over BARUCH LEV

Pleasing Wall Street used to be easy for executives. Not anymore. The stock market is an uncertain place, and every day executives have to figure out what investors really

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want. There are right ways and wrong ways to do this. Get it wrong, and you risk


alienating investors as well as employees, consumers, and suppliers — which can erode your earnings and stock price. In Winning Investors Over, Baruch Lev draws on his own and other finance scholars’ research to present authoritative, often surprising instructions for dealing intelligently with Wall Street — and boosting your company’s earnings and stock price. Through rigorous data analysis and real-life cases, Lev shows how to: • Understand and address investors’ concerns to secure ongoing funding and support from the capital markets • Deliver disappointing news effectively to investors • Build, rebuild, and maintain credibility on Wall Street

Winning Investors Over Surprising Truths About Honesty, Earnings Guidance, and Other Ways to Boost Your Stock Price Baruch Lev GE NERA L MA N AG E ME N T 978-1-4221-1502-2 272 pages • 6 1/8" x 9 1/4" US$ 29.95 • Hardcover World Rights

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• Buy time for your company’s recovery from activist shareholders and hedge fund raiders • Structure your compensation to win shareholders’ support Winning Investors Over demonstrates that despite the uncertainty that characterizes Wall Street today, you can still craft a mutually beneficial, long-term partnership with investors.

AB OUT THE AU THOR Baruch Lev is the Philip Bardes Professor of Accounting and Finance at New York University’s Stern School of Business and the director of both the Vincent C. Ross Institute for Accounting Research and the Project for Research on Intangibles. He is a permanent visitor at École Nationale Des Ponts and Chaussées (Paris) and City University Business School (London). [ NEW YORK, NY ]

The Essential Michael Porter JOAN MAGRETTA

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts. The Essential Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas. Magretta uses her wide-ranging business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them — for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to

Joan Magretta has worked with Michael Porter for almost two decades. She is a senior associate at the Institute for Strategy and Competitiveness at Harvard Business School, a McKinsey Award winner, and author of What Management Is, a top pick of its year by The Economist. She was a Bain partner and strategy editor of Harvard Business Review.

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competitive success, Michael Porter’s frameworks are the foundation. But while


[ CAMBRIDGE, MA ]

make some customers unhappy, not being all things to all customers. An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs. Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideas — and swiftly deploy them to drive your company’s success.

The Essential Michael Porter What Every Manager Needs to Know About Competition and Strategy Joan Magretta GENER A L M A NAGEM ENT 978-1-4221-6059-6 208 pages • 6 1/8" x 9 1/4" US$ 24.95 • Hardcover World Rights

www.hbr.org/books

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Passion and Purpose

JOHN COLEMAN, DANIEL GULATI, AND W. OLIVER SEGOVIA Globalization. Sustainability. Technology. Diversity. Learning. Convergence of the public and private sectors. These are the big issues on the minds of young leaders

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today — the challenges they most want to, and must, pursue.


In Passion and Purpose, dozens of recent Harvard Business School MBAs share personal stories on assuming the mantle of leadership in ways unlike any previous generation. In candid accounts of their successes and setbacks — from launching startups to taking on the family business to helping kids in the Arabian Gulf to harnessing new technology and developing clean energy — they reveal how the next generation of ideas, aspirations, and practices are shaping business and redefining leadership around the world. Drawing on insights from a survey of 500 students from top U.S. business schools, Passion and Purpose provides an overview of big, hot-button issues, followed by firsthand accounts from young leaders who are tackling these issues head-on. Their personal stories are rounded out with broader perspectives from established

Passion and Purpose Stories from the Best and Brightest Young Business Leaders John Coleman | Daniel Gulati | W. Oliver Segovia Foreword by Bill George LE AD E R S H IP 978-1-4221-6266-8 250 pages • 6 1/8" x 9 1/4" US$ 25.95 • Hardcover World Rights

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luminaries in business, academia, and the public sector, including Dominic Barton (CEO of McKinsey & Company), Nitin Nohria (dean of Harvard Business School), David Gergen (CNN analyst, presidential adviser and director of Harvard’s Center for Public Leadership), Carter Roberts (CEO of World Wildlife Fund), and many others. Passion and Purpose offers profound insight into the values and vision of tomorrow’s leaders, and inspiration and ideas for all aspiring leaders who hope to lead change in the world.

AB OUT THE AU THOR S John Coleman earned an MBA from Harvard Business School, where he was a Dean’s Award winner, and an MPA from Harvard Kennedy School, where he was a Zuckerman Fellow and a George Fellow. [ ATLANTA, GA ]

Daniel Gulati holds an MBA from Harvard Business School, where he was a Baker Fellow and an Arthur Rock Entrepreneurship Fellow, and is the founding CEO of FashionStake, a venturebacked fashion company. [ CAMBRIDGE, MA ]

W. Oliver Segovia received an MBA with distinction from Harvard Business School. [ MAKATI CITY, PHILIPPINES ]

The Little Black Book of Innovation SCOTT D. ANTHONY

Innovation may be the hottest discipline around today — in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, longtime innovation expert Scott D. Anthony draws on stories from his research and fieldwork with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation’s vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation’s key steps: • Finding insight • Generating ideas • Building businesses • Strengthening innovation prowess in your workforce and organization With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.

Scott D. Anthony is the managing director of Innosight, a global strategic innovation consulting and investment firm. He is the head of Innosight’s Asian headquarters in Singapore. He has worked with clients ranging from national governments to companies in industries as diverse as health care, telecommunications, consumer products, and software. He has authored The Silver Lining and coauthored Seeing What’s Next and The Innovator’s Guide to Growth. [ SINGAPORE/CAMBRIDGE, MA ]

JANUARY

solving vexing social problems. And it makes or breaks professional careers. For all the


The Little Black Book of Innovation How It Works, How to Do It Scott D. Anthony INNOVATION 978-1-4221-7172-1 208 pages • 5 1/2" x 8 1/4" US$ 25.00 • Hardcover World Rights

A LSO BY S COT T D. A N T H O NY

The Silver Lining 978-1-4221-3901-1 US$ 25.00 • Hardcover

The Innovator’s Guide to Growth 978-1-59139-8462 US$ 35.00 • Hardcover

www.hbr.org/books

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A Brief Tour of Everything You Need to Know About the Economy JOEL KURTZMAN

F EBRUARY

With today’s global economy in an uproar, it’s harder than ever for busy managers to know which corporate and economic indicators matter most to their businesses. What are the key drivers of today’s global financial system? How might they fuel your company’s growth? What dangers do they present? If you can’t answer these questions, you can’t make informed decisions or take strategic action. In A Brief Tour of Everything You Need to Know About the Economy, Joel Kurtzman identifies and explains the economic principles every manager must grasp to recognize and seize emerging opportunities, mitigate risk, and lay the groundwork for weathering large-scale crises. For example, Kurtzman identifies: • What profits really tell you about your company and its position relative to competitors • How small changes in capital markets can make or break your enterprise

A Brief Tour of Everything You Need to Know About the Economy Joel Kurtzman FI NANC E 978-1-4221-4082-6 208 pages • 5 1/2" x 8 1/4" US$ 27.95 • Hardcover World Rights

• What opportunities and risks come with fluctuations in global currency values • How banking regulations and the Federal Reserve are reshaping business Armed with this concise, engaging guide, Kurtzman shows you how to distill relevant data from the flood of information you receive each day — and use it to make the right decisions for your company.

A L S O BY JO EL KURTZ MAN

Global Edge 978-1-4221-0346-3 US$ 29.95 • Hardcover

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AB OUT THE AU THOR Joel Kurtzman is a principal at Kurtzman Group and a senior fellow at the Milken Institute. He has published twenty books, including The Death of Money, MBA in a Box, and Global Edge. He was previously editor-in-chief of Harvard Business Review and founded Strategy+Business. [ SANTA MONICA, CA ]

Standing on the Sun

CHRISTOPHER MEYER

WITH JULIA KIRBY

For half a century the U.S. sat at the center of the global economic system, and Western-style capitalism dominated. Now it’s no secret that the center of gravity is output will, by 2050, consume just 32 percent. Meanwhile, the emerging economies of the world — Brazil, India, China, and others — will surge forward. As these fast-growing, low-income economies mature, will they adopt the practices of the old guard? Or make their own way and create the next prevailing version of capitalism? What new opportunities will that create for firms around the world? Standing on the Sun tackles these questions with fresh ideas and provocative examples. Based on firsthand observations of companies defying capitalism’s old rules yet prospering, the authors outline new principles for commercial success. Among them are these: • The obsession with return on equity gives way to more broad-based measurements of success. • Adam Smith’s invisible hand of the market is redeemed by the “invisible handshake” of collaborative networks. • Businesses take ownership of the impacts they now call “externalities.” Those who need to understand the emerging shape of global capitalism will benefit from reading Standing on the Sun.

A LSO BY CH R ISTO P HE R M E Y E R

Future Wealth 978-1-57851-194-5 US$ 27.50 • Hardcover

Christopher Meyer is founder of Monitor Talent, a unit of Monitor Group, and writes frequently on business strategy. Among his past books are Blur: The Speed of Change in the Connected Economy and Future Wealth.

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shifting. The advanced economies that in 2000 consumed 75 percent of the world’s


BOOK JACKET NOT AVAILABLE

[ CAMBRIDGE, MA ]

Julia Kirby is editor-at-large at Harvard Business Review. [ LEXINGTON, MA ]

Standing on the Sun How the Explosion of Capitalism Abroad Will Change Business Everywhere Christopher Meyer | Julia Kirby GENER A L M A NAGEM ENT 978-1-4221-3168-8 224 pages • 6 1/8" x 9 1/4" US$ 27.95 • Hardcover World Rights

PU B LICITY Top-tier business and general interest media attention and broadcast campaign.

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Uncommon Service FRANCES FREI AND ANNE MORRISS

In Uncommon Service, Frances Frei and Anne Morriss explain how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must

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become a competitive weapon, not a damage-control function. That means weaving service tightly into every core decision your company makes. The authors reveal a transformed view of service, presenting an operating model built on tough choices organizations must make: • How do customers define “excellence” in your offering? Is it convenience? Friendliness? Flexible choices? Price? • How will you get paid for that excellence? Will you charge customers more? Get them to handle more service tasks themselves? • How will you empower your employees to deliver excellence? What will your recruiting, selection, training, and job design practices look like? What about your organizational culture? • How will you get your customers to behave? For example, what do you need to do

Uncommon Service How to Win by Putting Customers at the Core of Your Business Frances Frei | Anne Morriss GENE RA L MA N AG E MEN T 978-1-4221-3331-6 256 pages • 6 1/8" x 9 1/4" US$ 29.95 • Hardcover Audiovisual rights: Authors All Other Rights: Havard Business Review Press

PUBLI CIT Y Dedicated social media outreach.

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to get them to treat your employees with respect? Do you need to make it easier for them to use new technology? Practical and engaging, Uncommon Service makes a powerful case for a new and systematic approach to service as a means of boosting productivity, profitability, and competitive advantage.

AB OUT THE AU THOR S Frances Frei is UPS Foundation Professor of Service Management at Harvard Business School, where she developed the school’s successful managing service operations course. [ BOSTON, MA ]

Anne Morriss is the managing director of the Concire Leadership Institute, a consulting firm that helps leaders to surface and remove performance barriers. [ BOSTON, MA ]

Harvard Business Review On… Paperback Series If you need the latest best practices and most important business ideas but don’t have time to find them, then Harvard Business Review paperbacks are for you. Harvard Business Review has selected the best and most recent articles on a range of topics — communicating effectively, increasing customer loyalty, making smart decisions, greening your business, and many more. In each volume, readers will find a wide range of inspiring and useful perspectives found only in Harvard Business Review.

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M A NAG I NG YOUR BUSIN ESS

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HBR on Winning Negotiations 978-1-4221-6257-6

HBR on Communicating Effectively 978-1-4221-6251-4

HBR on Rebuilding Your Business Model 978-1-4221-6262-0

HBR on Advancing Your Career 978-1-4221-7223-0

HBR on Increasing Customer Loyalty 978-1-4221-6252-1

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HBR on Reinventing Your Marketing 978-1-4221-6255-2

HBR on Finding & Keeping the Best People 978-1-4221-6254-5

HBR on Greening Your Business Profitably 978-1-4221-6256-9

HBR on Building Better Teams 978-1-4221-6234-7

HBR on Thriving in Emerging Markets 978-1-4221-6263-7

HBR on Collaborating Effectively 978-1-4221-6264-4

HBR on Managing Supply Chains 978-1-4221-6260-6

HBR on Inspiring & Executing Innovation 978-1-4221-6261-3

HBR on Fixing Health Care from Inside and Out 978-1-4221-6258-3

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All books in this series: 5 1/2" x 8 1/4" US$ 22.00 • Paperback World Rights

HBR on Aligning Technology with Strategy 978-1-4221-6247-7 HBR on Succeeding as an Entrepreneur 978-1-4221-7224-7

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HBR’s 10 Must Reads Series HBR’s 10 Must Reads paperback series is the definitive collection of books for new and experienced managers alike. Leaders looking for the inspiration that big ideas provide, to accelerate both their own growth and that of their companies, should look no further. HBR’s 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment. Classic ideas, enduring advice, the best thinkers.

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HBR’s 10 Must Reads: The Essentials

HBR’s 10 Must Reads on Strategy

978-1-4221-3344-6 153 pages • 5 1/2" x 8 1/4" US$ 24.95 • Paperback


HBR’s 10 Must Reads on Managing Yourself

HBR’s 10 Must Reads on Managing People



HBR’s 10 Must Reads on Leadership

HBR’s 10 Must Reads on Change



Pocket Mentor Series The Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify strengths and weaknesses and hone critical skills. Whether you’re at your desk, in a meeting, or on the road, these portable guides enable you to tackle the daily demands of your work with greater speed, savvy, and effectiveness.

PRE VIOUSLY R E L E AS E D Becoming a New Manager 978-1-4221-2507-6

Improving Business Processes 978-1-4221-2973-9

Managing Time 978-1-4221-0186-5

Coaching People 978-1-4221-0347-0

Laying Off Employees 978-1-4221-2968-5

Managing Up 978-1-4221-2277-8

Creating a Business Plan 978-1-4221-1885-6

Leading People 978-1-4221-0349-4

Measuring Performance 978-1-4221-2970-8

Developing a Business Case 978-1-4221-2976-0

Leading Teams 978-1-4221-0184-1

Negotiating Outcomes 978-1-4221-1476-6

Developing Employees 978-1-4221-2885-5

Leading Virtual Teams 978-1-4221-2886-2

Persuading People 978-1-4221-2273-0

Dismissing an Employee 978-1-4221-1884-9

Making Decisions 978-1-4221-2871-8

Running Meetings 978-1-4221-0185-8

Executing Innovation 978-1-4221-2881-7

Managing Change 978-1-4221-2969-2

Setting Goals 978-1-4221-2891-6

Executing Strategy 978-1-4221-2889-3

Managing Confrontations 978-1-4221-2508-3

Shaping Your Career 978-1-4221-1876-4

Focusing on Your Customer 978-1-4221-2975-3

Managing Crises 978-1-4221-2274-7

Thinking Strategically 978-1-4221-2971-5

Fostering Creativity 978-1-4221-2893-0

Managing Diversity 978-1-4221-2880-0

Understanding Finance 978-1-4221-1883-2

Giving Feedback 978-1-4221-0348-7

Managing Projects 978-1-4221-0187-2

Understanding Marketing 978-1-4221-2892-3

Giving Presentations 978-1-4221-1475-9

Managing Stress 978-1-4221-1875-7

Writing for Business 978-1-4221-1472-8

Hiring an Employee 978-1-4221-2582-3

Managing Teams 978-1-4221-2974-6

GENER A L M A NAGEM ENT

All books in this series: 5" x 7" US$ 9.95 • Paperback World Rights

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Harvard Business Essentials Series The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. For managers at all levels, these solutions-oriented books put reliable answers at your fingertips.

P R EV I OUSLY RELEASED Business Communications 978-1-59139-113-5 US$ 19.95 Coaching and Mentoring 978-1-59139-435-8 US$ 19.95 Creating Teams with an Edge 978-1-59139-290-3 US$ 19.95

GE NERA L MA N AG E ME N T

All books in this series: 6 1/8" x 9 1/4" Paperback (unless otherwise noted) World Rights

Crisis Management 978-1-59139-437-2 US$ 19.95 Decision Making: 5 Steps to Better Results 978-1-59139-761-8 US$ 19.95 Entrepreneur’s Toolkit 978-1-59139-436-5 US$ 24.95 Finance for Managers 978-1-57851-876-0 US$ 19.95

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Hiring and Keeping the Best People 978-1-57851-875-3 US$ 19.95

Managing Projects Large and Small 978-1-59139-321-4 US$ 19.95

The Innovator’s Toolkit 978-1-4221-9990-9 US$ 24.95

Marketer’s Toolkit 978-1-59139-762-5 US$ 24.95

Manager’s Toolkit 978-1-4221-1868-9 • Hardcover US$ 29.95

Negotiation 978-1-59139-111-1 US$ 19.95

Manager’s Toolkit 978-1-59139-289-7 US$ 24.95

Performance Management 978-1-59139-842-4 US$ 19.95

Managing Change and Transition 978-1-57851-874-6 US$ 19.95

Power, Influence, and Persuasion 978-1-59139-631-4 US$ 19.95

Managing Creativity and Innovation 978-1-59139-112-8 US$ 19.95

Strategy 978-1-59139-632-1 US$ 19.95 Time Management 978-1-59139-633-8 US$ 19.95

Lessons Learned Series Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out — with Lessons Learned. Concise and engaging, each volume in this series offers twelve to fourteen insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they’ve faced. These contributors share surprisingly personal anecdotes and offer authoritative and practical advice drawn from their years of hard-earned experience.  A crucial resource for today’s busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world’s most talented leaders.

P REV IOUSLY R E L E AS E D Communicating Clearly 978-1-4221-3983-7

Leveraging Technology 978-1-4221-3989-9

Never Stop Learning 978-1-4221-3990-5

Crisis as Opportunity 978-1-4221-3980-6

Loving Your Work 978-1-4221-3986-8

Overcoming Obstacles 978-1-4221-3982-0

Doing Business Ethically 978-1-4221-3985-1

Making Customers Matter 978-1-4221-3988-2

Sparking Innovation 978-1-4221-2642-4

Doing Business Globally 978-1-4221-2647-9

Making the Sale 978-1-4221-2302-7

Succeeding in China 978-1-4221-3987-5

Executing for Results 978-1-4221-2641-7

Managing Change 978-1-4221-1858-0

Unleashing Talent 978-1-4221-3984-4

Going Green 978-1-4221-2643-1

Managing Your Career 978-1-4221-1861-0

Weathering the Storm 978-1-4221-3979-0

Leading by Example 978-1-4221-1859-7

Motivating People 9781-4221-3981-3

G ENER A L M A NAGEM ENT

All books in this series: 4 3/8" x 7 1/8" US$ 9.95 • Paperback Rights: Audio; Simplified Chinese: Fifty Lessons All Other Rights: Harvard Business Review Press

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Harvard Business Review Classics Series Since 1922, Harvard Business Review has been a leading source of breakthrough management ideas — many of which still speak to and influence us today. The Harvard Business Review Classics series now offers readers the opportunity to make these seminal pieces part of your permanent management library. Each highly readable volume contains a groundbreaking idea that has shaped best practices and inspired countless managers around the world — and will have a direct impact on you today and for years to come.

P R EV I OUSLY RELEASED Managing Oneself By Peter F. Drucker 978-1-4221-2312-6 Managing Your Boss John J. Gabarro and John P. Kotter 978-1-4221-2288-4

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All books in this series: 4 1/4" x 6 1/2" US$ 8.95 • Paperback World Rights

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How to Write a Great Business Plan William A. Sahlman 978-1-4221-2142-9 Marketing Myopia Theodore Levitt 978-1-4221-2601-1 One More Time: How Do You Motivate Employees? Frederick Herzberg 978-1-4221-2599-1

The Discipline of Teams Jon R. Katzenbach and Douglas K. Smith 978-1-4221-7975-8 A Country Is Not a Company Paul Krugman 978-1-4221-3340-8 Do You Want to Keep Your Customers Forever? B. Joseph Pine II, Don Peppers, and Martha Rogers 978-1-4221-4027-7 Strategic Intent By Gary Hamel and C. K. Prahalad 978-1-4221-3654-6 The Necessary Art of Persuasion Jay A. Conger 978-1-4221-2671-4

N OTES

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FALL 2011

ISBN 978-1-4221-7275-9 Product #M10597

56915036 Harvard Business Review Press Fall 2011

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