AN
INTERNSHIP
REPORT
Submitted
to
the
Annamalai
University
in
partial
fulfillment
of
the
requirements
for
the
degree
MASTER
OF
BUSINESS
ADMINISTRATION
Submitted
By
SUMANTO
SHARAN
(AB
–
9040)
Under
the
Guidance
of
Mr.
Sivadas
Nambiar
,MBA.
Ramaiah
Institute
of
Management
Studies.
New
BEL
Road,
MSRIT
Post,MS
Ramaiah
Nagar
Bangalore,
Karnataka
560054
2009
2010
ACKNOWLEDGEMENT
I
would
like
to
express
my
deep
sense
of
gratitude
to
our
esteemed
Director
Mr.
R
Pattabhiram.,
for
providing
me
with
a
great
opportunity
To
undertake
this
Internship.
I
express
my
sincere
thanks
to
Dean
Dr.
Rajaram
and
my
guide
for
his
kind
encouragement,
guidance
and
valuable
instruction
throughout
the
project.
I
express
my
sincere
thanks
to
my
Guide,
Mr.
Sivadas
Nambiar
Professor
of
Ramaih
Institute
Of
Management
Studies
whose
guidance
and
support
rendered
throughout
this
internship
helped
me
in
successful
completion
of
the
Internship.
I
would
like
to
extend
my
heartfelt
thanks
to
all
my
family
members
and
friends
for
their
support
and
encouragement,
without
which
the
internship
would
not
have
taken
the
present
shape.
I
express
my
thanks
to
Mr.
Santosh
HR
of
Big
Bazaar,
Hebbal
and
employee
of
Big
Bazaar
for
their
kind
co‐operation
without
which
the
internship
would
not
have
been
completed.
I
also
thanks
those
who
have
helped
me
directly
or
indirectly
to
complete
this
Internship.
‐Thank
You‐
EXECUTIVE
SUMMARY
Pantaloon
Retail
(India)
Limited,
is
India’s
leading
retailer
that
operates
multiple
retail
formats
in
both
the
value
and
lifestyle
segment
of
the
Indian
consumer
market.
Headquartered
in
Mumbai
(Bombay),
the
company
operates
over
12
million
square
feet
of
retail
space,
has
over
1000
stores
across
71
cities
in
India
and
employs
over
30,000
people.
The
company’s
leading
formats
include
Pantaloons,
a
chain
of
fashion
outlets,
Big
Bazaar,
a
uniquely
Indian
hypermarket
chain,
Food
Bazaar,
a
supermarket
chain,
blends
the
look,
touch
and
feel
of
Indian
bazaars
with
aspects
of
modern
retail
like
choice,
convenience
and
quality
and
Central,
a
chain
of
seamless
destination
malls.
Some
of
its
other
formats
include
Brand
Factory,
Blue
Sky,
aLL,
Top
10
and
Star
and
Sitara.
The
company
also
operates
an
online
portal,
futurebazaar.com.
A
subsidiary
company,
Home
Solutions
Retail
(India)
Limited,
operates
Home
Town,
a
large‐format
home
solutions
store,
Collection
i,
selling
home
furniture
products
and
eZone
focussed
on
catering
to
the
consumer
electronics
segment.
Pantaloon
Retail
was
recently
awarded
the
International
Retailer
of
the
Year
2007
by
the
US‐based
National
Retail
Federation
(NRF)
and
the
Emerging
Market
Retailer
of
the
Year
2007
at
the
World
Retail
Congress
held
in
Barcelona.
Pantaloon
Retail
is
the
flagship
company
of
Future
Group,
a
business
group
catering
to
the
entire
Indian
consumption
space.
As
a
part
of
my
MBA
curriculum
I
have
done
my
internship
training
at
Pantaloon
Retail
(India)
Ltd
–Big
Bazaar
,
Hebbal
Bangalore,
India.
In
this
report
I
am
going
to
share
my
experience
in
that
company
for
the
period
of
90
days
from
October
to
December.
During
my
internship
my
project
Title
was
“Systematic
Organization
Study”.
Need for the Study
This Study is taken up to fulfill the requirement of M.B.A degree course of Annamalai University. The training is undertaken during October 2009 to December 2009 and the main purpose of the training is to know the application of the theoretical aspects in our course in the corporate environment and gain firsthand experience and expose ourselves to corporate policies, ethics, culture, practices, procedures, facts about the work culture and policies of the Organization.
Objectives of the Study 1) To understand the organization structure or hierarchy of the company. 2) To understand the working of the various departments. 3) To enable us to gain an insight into the corporate world. 4) To understand the various responsibilities and duties carried out by each department. 5) The Study is aimed at understanding how an organization practically works in the real situation.
Scope of the Study This report is based on the study conducted at Big Bazaar - Hebbal, Bangalore. It aims at understanding the company’s establishment, organization structure, departments, techniques, marketing strategies and the advantages it is having over the competitors.
An attempt is made to analyze the company’s performance in comparison to the theoretical aspects.
it aims to understand the skills of the company in the areas like technological advancements, competition and in management.
Methodology adopted for the Study • Observing the working of various departments like finance, CSD , human resource, Logistics etc. • Discussion with the company executives, managers and employees. • Visiting and surfing websites of the company.
Sources of Data i) Primary data ii) Secondary data
(a) Primary Data The data collected for the first time through observation and interview method. The data is collected by observing the working of various departments and also by interviewing the managers of all the departments. It is also obtained by the help of staff members. (b) Secondary Data The data is collected by secondary sources also. The data is collected through company manual, product brochure, company website and annual report.
INDUSTRY
PROFILE
INTRODUCTION
Retail
means
selling
goods
and
services
in
small
quantities
directly
to
customers.
Retailing
consists
of
all
activities
involved
in
marketing
of
goods
and
services
directly
to
consumer
for
their
personnel
family
and
household
use.
The
Indian
retail
market,
which
is
the
fifth
largest
retail
destination
globally,
has
been
ranked
as
the
most
attractive
emerging
market
for
investment
in
the
retail
sector
by
AT
Kearney's
eighth
annual
Global
Retail
Development
Index
(GRDI),
in
2009.
The
share
of
retail
trade
in
the
country's
gross
domestic
product
(GDP)
was
between
8–10
per
cent
in
2007.
It
is
currently
around
12
per
cent,
and
is
likely
to
reach
22
per
cent
by
2010.
With
rising
consumer
demand
and
greater
disposable
income,
the
US$
400
billion
Indian
retail
sector
is
clocking
an
annual
growth
rate
of
30
per
cent.
It
is
projected
to
grow
to
US$
700
billion
by
2010,
according
to
a
report
by
global
consultancy
Northbridge
Capital.
The
organised
business
is
expected
to
be
20
per
cent
of
the
total
market
by
then.
In
2008,
the
share
of
organised
retail
was
7.5
per
cent
or
US$
300
million
of
the
total
retail
market.
A
McKinsey
report,
'The
rise
of
Indian
Consumer
Market',
estimates
that
the
Indian
consumer
market
is
likely
to
grow
four
times
by
2025.
Commercial
real
estate
services
company,
CB
Richard
Ellis'
findings
state
that
India's
retail
market
has
moved
up
to
the
39th
most
preferred
retail
destination
in
the
world
in
2009,
up
from
44
last
year.
Banks,
capital
goods,
engineering,
fast
moving
consumer
goods
(FMCG),
software
services,
oil,
marketing,
power,
two‐wheelers
and
telecom
companies
are
leading
the
sales
and
profit
growth
of
India
Inc
in
the
fourth
quarter
of
2008‐09.
India
continues
to
be
among
the
most
attractive
countries
for
global
retailers.
Foreign
direct
investment
(FDI)
inflows
as
on
September
2009,
in
single‐brand
retail
trading,
stood
at
approximately
US$
47.43
million,
according
to
the
Department
of
Industrial
Policy
and
Promotion
(DIPP).
India's
overall
retail
sector
is
expected
to
rise
to
US$
833
billion
by
2013
and
to
US$
1.3
trillion
by
2018,
at
a
compound
annual
growth
rate
(CAGR)
of
10
per
cent.
As
a
democratic
country
with
high
growth
rates,
consumer
spending
has
risen
sharply
as
the
youth
population
(more
than
33
percent
of
the
country
is
below
the
age
of
15)
has
seen
a
significant
increase
in
its
disposable
income.
Consumer
spending
rose
an
impressive
75
per
cent
in
the
past
four
years
alone.
Also,
organised
retail,
which
is
pegged
at
around
US$
8.14
billion,
is
expected
to
grow
at
a
CAGR
of
40
per
cent
to
touch
US$
107
billion
by
2013.
The
organised
retail
sector,
which
currently
accounts
for
around
5
per
cent
of
the
Indian
retail
market,
is
all
set
to
witness
maximum
number
of
large
format
malls
and
branded
retail
stores
in
South
India,
followed
by
North,
West
and
the
East
in
the
next
two
years.
Tier
II
cities
like
Noida,
Amritsar,
Kochi
and
Gurgaon,
are
emerging
as
the
favoured
destinations
for
the
retail
sector
with
their
huge
growth
potential.
Further,
this
sector
is
expected
to
invest
around
US$
503.2
million
in
retail
technology
service
solutions
in
the
current
financial
year.
This
could
go
further
up
to
US$
1.26
billion
in
the
next
four
to
five
years,
at
a
CAGR
of
40
per
cent.
India
has
emerged
the
third
most
attractive
market
destination
for
apparel
retailers,
according
to
a
study
by
global
management
consulting
firm
AT
Kearney.
The
Northbridge
Capital
report
states
that
apparel
is
the
"largest
organised
retail
category",
accounting
for
39
per
cent
of
the
organised
market.
It
is
growing
at
the
rate
of
12
to
15
per
cent
annually.
Organised
apparel
retail
is
projected
to
touch
US$
200
million
by
2010
from
the
current
worth
of
US$
120
million,
the
report
noted.
Experts
agree
that
apparel,
along
with
food
and
grocery,
is
leading
the
growth
of
organised
retailing
in
India.
The
results
of
the
past
quarter
support
these
findings.
Buoyed
by
improved
consumer
spending,
sales
of
listed
retailers
increased
by
12
per
cent
in
the
September
2009
quarter
compared
with
the
same
period
in
2008.
This
is
higher
than
the
8.2
per
cent
posted
in
the
June
2009
quarter.
While
the
previous
quarter
saw
value
retailers
such
as
Koutons
Retail
and
Pantaloon
leading
sales
recovery,
this
time
around,
sales
of
lifestyle
and
premium
retailers
led
the
growth
trend.
Two
out
of
every
three
retailers
managed
an
increase
of
at
least
10
per
cent,
compared
to
about
one
in
three
in
the
June
2009
quarter.
RETAILER
OF
INDIA
1)
K.
Raheja
Group
Shopper’s
stop
Home
Stop
Mother
care
Hyper
city
Crossword
Planet
M
2)
Tata
Trent
Westside
Star
India
Bazaar
Landmark
3)
RPG
Group
Spencer’s
supermarket
Spencer’s
daily
Spencer’s
hypermarket
Music
world
4)
Reliance
Group
Reliance
fresh
Subhiksha
5)
Bharti
Group
6)
Aditya
Birla
Group
7)
Café
Coffee
Day
8)
Pantaloon
retail
(India)
Pvt.
Ltd
Pantaloons
Big
bazaar
Food
bazaar
Fashion
station
All
Blue
sky
E‐Zone
Collection
I
Home
Town
Central
Mall
9)
Godrej
Group
Godrej
Aadhar
Nature’s
Basket
RETAIL
IN
INDIA
The
India
Retail
Industry
is
the
largest
among
all
the
industries,
accounting
for
over
13
per
cent
of
the
country’s
GDP
and
around
8
per
cent
of
the
employment.
The
Retail
Industry
in
India
has
come
forth
as
one
of
the
most
dynamic
and
fast
paced
industries
with
several
players
entering
the
market.
But
all
of
them
have
not
yet
tasted
success
because
of
the
heavy
initial
investments
that
are
required
to
break
even
with
other
companies
and
compete
with
them.
The
India
Retail
Industry
is
gradually
inching
its
way
towards
becoming
the
next
boom
industry.
The
total
concept
and
idea
of
shopping
has
undergone
an
attention
drawing
change
in
terms
of
format
and
consumer
buying
behavior,
ushering
in
a
revolution
in
shopping
in
India.
Modern
retailing
has
entered
into
the
Retail
market
in
India
as
is
observed
in
the
form
of
bustling
shopping
centers,
multi‐storied
malls
and
the
huge
complexes
that
offer
shopping,
entertainment
and
food
all
under
one
roof.
A
large
young
working
population
with
median
age
of
24
years,
nuclear
families
in
urban
areas,
along
with
increasing
workingwomen
population
and
emerging
opportunities
in
the
services
sector
are
going
to
be
the
key
factors
in
the
growth
of
the
organized
Retail
sector
in
India.
The
growth
pattern
in
organized
retailing
and
in
the
consumption
made
by
the
Indian
population
will
follow
a
rising
graph
helping
the
newer
businessmen
to
enter
the
India
Retail
Industry.
In
India
the
vast
middle
class
and
its
almost
untapped
retail
industry
are
the
key
attractive
forces
for
global
retail
giants
wanting
to
enter
into
newer
markets,
which
in
turn
will
help
the
India
Retail
Industry
to
grow
faster.
Indian
retail
is
expected
to
grow
25
per
cent
annually.
Modern
retail
in
India
could
be
worth
US$
175‐200
billion
by
2016.
The
Food
Retail
Industry
in
India
dominates
the
shopping
basket.
The
Mobile
phone
Retail
Industry
in
India
is
already
a
US$
16.7
billion
business,
growing
at
over
20
per
cent
per
year.
The
future
of
the
India
Retail
Industry
looks
promising
with
the
growing
of
the
market,
with
the
government
policies
becoming
more
favorable
and
the
emerging
technologies
facilitating
operations.
TOP
10
RETAILERS
IN
INDIA
1.
Pentaloon
Retail
(India)
Ltd.
2.
K.
Raheja
Group
3.
Tata
Group
4.
R
P
G
Group
5.
Landmark
Group
6.
Piramal
Group
7.
Subhiksha
8.
Bharti
–
Walmart
9.
Reliance
10.
A
V
Birla
Group
FUTURE
GROUP
Future
Group,
led
by
its
founder
and
Group
CEO,
Mr.
Kishore
Biyani,
is
one
of
India’s
leading
business
houses
with
multiple
businesses
spanning
across
the
consumption
space.
While
retail
forms
the
core
business
activity
of
Future
Group,
group
subsidiaries
are
present
in
consumer
finance,
capital,
insurance,
leisure
and
entertainment,
brand
development,
retail
real
estate
development,
retail
media
and
logistics.
Led
by
its
flagship
enterprise,
Pantaloon
Retail,
the
group
operates
over
12
million
square
feet
of
retail
space
in
71
cities
and
towns
and
65
rural
locations
across
India.
Headquartered
in
Mumbai
(Bombay),
Pantaloon
Retail
employs
around
30,000
people
and
is
listed
on
the
Indian
stock
exchanges.
The
company
follows
a
multi‐ format
retail
startegy
that
captures
almost
the
entire
consumption
basket
of
Indian
customers.
In
the
lifystyle
segment,
the
group
operates
Pantaloons,
a
fashion
retail
chain
and
Central,
a
chain
of
seamless
malls.
In
the
value
segment,
its
marquee
brand,
Big
Bazaar
is
a
hypermarket
format
that
combines
the
look,
touch
and
feel
of
Indian
bazaars
with
the
choice
and
convenience
of
modern
retail.
In
2008,
Big
Bazaar
opened
its
100th
store,
marking
the
fastest
ever
organic
expansion
of
a
hypermarket.
The
first
set
of
Big
Bazaar
stores
opened
in
2001
in
Kolkata,
Hyderabad
and
Bangalore.
The
group’s
speciality
retail
formats
include,
books
and
music
chain,
Depot,
sportswear
retailer,
Planet
Sports,
electronics
retailer,
Ezone,
home
improvement
chain,
Home
Town
and
rural
retail
chain,
Aadhar,
among
others.
It
also
operates
popular
shopping
portal,
futurebazaar.com.
Future
Capital
Holdings,
the
group’s
financial
arm
provides
investment
advisory
to
assets
worth
over
$1
billion
that
are
being
invested
in
consumer
brands
and
companies,
real
estate,
hotels
and
logistics.
It
also
operates
a
consumer
finance
arm
with
branches
in
150
locations.
Other
group
companies
include,
Future
Generali,
the
group’s
insurance
venture
in
partnership
with
Italy’s
Generali
Group,
Future
Brands,
a
brand
development
and
IPR
company,
Future
Logistics,
providing
logistics
and
distribution
solutions
to
group
companies
and
business
partners
and
Future
Media,
a
retail
media
initiative.
The
group’s
presence
in
Leisure
&
Entertainment
segment
is
led
through,
Mumbai‐based
listed
company
Galaxy
Entertainment
Limited.
Galaxy
leading
leisure
chains,
Sports
Bar
and
Bowling
Co.
and
family
entertainment
centres,
F123.
Through
its
partner
company,
Blue
Foods
the
group
operates
around
100
restaurants
and
food
courts
through
brands
like
Bombay
Blues,
Spaghetti
Kitchen,
Noodle
Bar,
The
Spoon,
Copper
Chimney
and
Gelato.
Future
Group’s
joint
venture
partners
include,
US‐based
stationery
products
retailer,
Staples
and
Middle
East‐based
Axiom
Communications.
The
group’s
flagship
company,
Pantaloon
Retail
was
awarded
the
International
Retailer
of
the
Year
2007,
by
the
US‐based
National
Retail
Federation,
the
largest
retail
trade
association
and
the
the
Emerging
Market
Retailer
of
the
Year
2007
at
the
World
Retail
Congress
in
Barcelona.
Future
Group
believes
in
developing
strong
insights
on
Indian
consumers
and
building
businesses
based
on
Indian
ideas,
as
espoused
in
the
group’s
core
value
of
‘Indianness.’
The
group’s
corporate
credo
is,
‘Rewrite
rules,
Retain
values.’
FUTURE
GROUP
MANIFESTO
“Future”
–
the
word
which
signifies
optimism,
growth,
achievement,
strength,
beauty,
rewards
and
perfection.
Future
encourages
us
to
explore
areas
yet
unexplored,
write
rules
yet
unwritten;
create
new
opportunities
and
new
successes.
To
strive
for
a
glorious
future
brings
to
us
our
strength,
our
ability
to
learn,
unlearn
and
re‐learn,
our
ability
to
evolve.
We,
in
Future
Group,
will
not
wait
for
the
Future
to
unfold
itself
but
create
future
scenarios
in
the
consumer
space
and
facilitate
consumption
because
consumption
is
development.
Thereby,
we
will
effect
socio‐economic
development
for
our
customers,
employees,
shareholders,
associates
and
partners.
Our
customers
will
not
just
get
what
they
need,
but
also
get
them
where,
how
and
when
they
need.
We
will
not
just
post
satisfactory
results,
we
will
write
success
stories.
We
will
not
just
operate
efficiently
in
the
Indian
economy,
we
will
evolve
it.
We
will
not
just
spot
trends,
we
will
set
trends
by
marrying
our
understanding
of
the
Indian
consumer
to
their
needs
of
tomorrow.
It
is
this
understanding
that
has
helped
us
succeed.
And
it
is
this
that
will
help
us
succeed
in
the
Future.
We
shall
keep
relearning.
And
in
this
process,
do
just
one
thing.
Rewrite
Rules.
Retain
Values.
GROUP
VISION
Future
Group
shall
deliver
Everything,
Everywhere,
Everytime
for
Every
Indian
Consumer
in
the
most
profitable
manner.
GROUP
MISSION
We
share
the
vision
and
belief
that
our
customers
and
stakeholders
shall
be
served
only
by
creating
and
executing
future
scenarios
in
the
consumption
space
leading
to
economic
development.
We
will
be
the
trendsetters
in
evolving
delivery
formats,
creating
retail
realty,
making
consumption
affordable
for
all
customer
segments
–
for
classes
and
for
masses.
We
shall
infuse
Indian
brands
with
confidence
and
renewed
ambition.
We
shall
be
efficient,
cost‐
conscious
and
committed
to
quality
in
whatever
we
do.
We
shall
ensure
that
our
positive
attitude,
sincerity,
humility
and
united
determination
shall
be
the
driving
force
to
make
us
successful.
CORE
VALUE
Indianness
:
confidence
in
ourselves.
Leadership:
to
be
a
leader,
both
in
thought
and
business.
Respect
&
Humility:
to
respect
every
individual
and
be
humble
in
our
conduct.
Introspection:
leading
to
purposeful
thinking.
Openness:
to
be
open
and
receptive
to
new
ideas,
knowledge
and
information.
Valuing
and
Nurturing
Relationships:
to
build
long
term
relationships.
Simplicity
&
Positivity:
Simplicity
and
Positivity
in
our
thought,
business
and
work.
Adaptability:
to
be
flexible
and
adaptable,
to
meet
new
challenges.
Flow:
to
respect
and
understand
the
universal
laws
of
nature.
MAJOR
MILESTONE
1987
Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser, India’s first formal trouser brand
1991
Launch of BARE, the Indian jeans brand.
1992
Initial public offer (IPO) was made in the month of May.
1994
The Pantaloon Shoppe – exclusive menswear store in franchisee format launched across the nation. The company starts the distribution of branded garments through multi-brand retail outlets across the nation.
1995
John Miller – Formal shirt brand launched.
1997
Company enters modern retail with the launch of the first 8000 square feet store, Pantaloons in Kolkata.
2001
Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad.
2002
Food Bazaar, the supermarket chain is launched.
2004
Central - India’s first seamless mall is launched in Bangalore.
2005
Group moves beyond retail, acquires stakes in Galaxy Entertainment, Indus League Clothing and Planet Retail. Sets up India’s first real estate investment fund Kshitij to build a chain of shopping malls.
2006
Future Capital Holdings, the company’s financial is formed to manage over $1.5 billion in real estate, private equity and retail infrastructure funds. Plans forays into retailing of consumer finance products. Home Town, a home building and improvement products retail chain is launched along with consumer durables format, Ezone and furniture chain, Furniture Bazaar. Future Group enters into joint venture agreements to launch insurance products with Italian insurance major, Generali. Forms joint ventures with US office stationery retailer, Staples.
Future Group crosses $1 billion turnover mark.
Specialised companies in retail media, logistics, IPR and brand development and retail-led technology services become operational.
2007
Pantaloon Retail wins the International Retailer of the Year at US-based National Retail Federation convention in New York and Emerging Retailer of the Year award at the World Retail Congress held in Barcelona. Futurebazaar.com becomes India’s most popular shopping portal.
2008
Future Capital Holdings becomes the second group company to make a successful Initial Public Offering in the Indian capital markets. Big Bazaar crosses the 100-store mark, marking one of the fastest ever expansion of a hypermarket format anywhere in the world. Total operational retail space crosses 10 million square feet mark. Future Group acquires rural retail chain, Aadhar present in 65 rural locations.
Type
:
Hypermarket
Founded
:
2001
Headquarters
:
Jogeshwari,
Mumbai
Industry
:
Retail
Products
:
Department,
Furniture,
grocery
&
Fashion
Stores.
Promoter
:
Kishore
Biyani
Parent
:
Pantaloon
Retail
India
Ltd.
Punch
line
:
“Is
se
sasta
aur
accha
kahin
nahi
!”
Currently
120
outlets
BIG
BAZAAR
Big
Bazaar
is
a
chain
of
department
stores
in
India
currently
with
120
outlets.
It
is
owned
by
Pantaloon
Retail
India
Ltd,
Future
Group.
It
works
on
the
same
economy
model
as
Wal‐Mart
and
has
been
successful
in
many
Indian
cities
and
small
towns.
The
idea
was
pioneered
by
entrepreneur
Mr.
Kishore
Biyani,
the
CEO
of
Future
Group.
Currently
Big
Bazaar
stores
are
located
only
in
India.
It
is
the
fastest
growing
chain
of
department
stores
and
aims
at
having
350
stores
by
2010.Big
Bazaar
is
the
destination
where
you
get
products
available
at
prices
lower
than
the
MRP,
setting
a
new
level
of
standard
in
price,
convenience
and
quality.
Big
Bazaar
is
not
just
another
hypermarket.
It
caters
to
every
need
of
your
family.
Where
Big
Bazaar
scores
over
other
stores
is
its
value
for
money
proposition
for
the
Indian
customers.
At
Big
Bazaar,
you
will
definitely
get
the
best
products
at
the
best
prices
‐
that’s
what
we
guarantee.
With
the
ever
increasing
array
of
private
labels,
it
has
opened
the
doors
into
the
world
of
fashion
and
general
merchandise
including
home
furnishings,
utensils,
crockery,
cutlery,
sports
goods
and
much
more
at
prices
that
will
surprise
you.
And
this
is
just
the
beginning.
Big
Bazaar
plans
to
add
much
more
to
complete
your
shopping
experience.
VISION
“To
Deliver
Everything,
Everywhere,
Every
time,
to
Every
Indian
Customer
in
the
most
profitable
manner.”
One
of
the
core
values
at
Future
Group
is,
‘India
ness’
and
its
corporate
credo
is
–
“Rewrite
rules,
Retain
values.”
MISSION
We
share
the
vision
and
belief
that
our
customers
and
stakeholders
shall
be
served
only
by
creating
and
executing
future
scenarios
in
the
consumption
space
leading
to
economic
development.
We
will
be
the
trendsetters
in
evolving
delivery
formats,
creating
retail
realty,
making
consumption
affordable
for
all
customer
segments
STORE STUDY
Big
Bazaar
No.
52/3,
Batarayanapura
CMC
Maruti
Arcade,
Nagashetty
Halli
Hebbal, Bangalore - 560094
Phone
No:
08066479100
This
store
is
of
4
flour
and
divided
into
5
levels
based
on
the
nature
of
products.
There
are
24
departments
in
this
store
and
120
Human
Resource
employed.
As
this
store
is
big
enough
with
5
levels
and
24
departments
has
long
product
range
and
product
depth.
Once
a
customer
get
inside
the
store
he
will
find
all
kinds
of
products
available
that
may
be
Food
item,
Cosmetic,
Electronic,
Garments,
Furniture
etc.
Because
of
these
features
it
has
a
very
good
reputation
in
that
area
and
customers
who
are
residing
far
away
and
in
other
areas
they
also
visit
the
store.
LEVEL
1
Departments with their Products
1)
Depot:
General
books
Office
stationary
Children
stationary
Film
VCD’s
&
DVD
Major
brands
in
this
department
For
VCD’s
&
DVD’s
Moser
bear
Anand
Audio
T‐
series
Shankar
Yash
Raj
Films
Saryotham
2)
NBD
(New
Business
Development)
This
is
the
department,
which
is
introduced
because
the
space
is
available
in
the
store
after
making
arrangement
for
other
department
and
this
department
consists
of
the
products,
which
are
not
introduced
and
are
not
regular
goods.
Wrist
Watches
Fashion
Jewelry
Sunglasses Auto
accessories
Major
Brands
in
this
department
For
Wrist
Watches
Escort
Lumax
3)
Gold
Bazaar
Navaras
Gold
Jewelry
This
is
the
separate
unit
not
related
to
Big
Bazaar
they
share
profits
on
percentage
basis
4)
Mobile
Bazaar
All
kinds
of
Handsets
ranging
from
Rs
1000
to
25000
of
different
companies
Mobile
accessories
Coddles
phones
&
land
line
phones
Major
Brands
in
this
department
Nokia
Sony Ericson
Motorola
Samsung
Beetal
Pacetel
5)
Star
Sitara
Cosmetics
Fragrances
Herbals
Pharmaceuticals
6)
Shringar
Bangles
Jewelry
sets
Bracelets
Hair
Accessories
Bindies
Chains
7)
Plastics,
Utensils,
Crockery
(PUC)
a)
Plastics
Buckets
Casseroles
Containers
Boxes
Flasks
Bowls
Jug
&
Sippers
Bottle
&
Mug
Plastics
chair
Major
brands
in
this
department
Milton Dream Line Cello Poly set Chetan
b)
Utensils
Plates,
Bowls,
Glasses
Non‐stick
Cookware’s
Kitchen
tools
Tiffin
Boxes
c)
Crockery
Crockery
cutlery
Table
Materials
/
Napkins
Casseroles
Dinner
sets
Wine, Juice Glasses
8)
LUGGAGE
Travel
bags
Trolleys
Bags:
Schools,
Collage
Ladies
purse
Suitcase
VIP
American Tourist
Aristocrat
Safari
Milestone
LEVEL
–
2
1)
Ladies
Department
Sarees
Jeans
Dress
materials
Bretni
Under
garments
DJ
&
C
Night
wears
Ruff
&
Tuff
Western
wears
Gelluse
Major
brands
in
this
department
Accessories
Shila
Johnson and Johnson
Shristhi
Paris
beauty
Kalakruthi
VIP
MSIL
London
Dreams
2)
Men’s
Department
Formals
(Shirts
&
Pants)
Casuals
(Shirts
&
pants)
Party
wears
Jeans
T‐Shirts
Others
Accessories
(Lungi
Dhoti
etc)
Fabrics
(Cut
pieces)
Suits
&
Blazers
Levi’s
Signature
garments
Major
brands
in
this
department
DJ
&
C
London
Dreams
Matrix
Levis
knight
hood
Buffalo
Shatranj
Spunk
AFL
LEVEL
–
3
1)
Furniture’s
Department
Dining
Table
Bedroom
Accessories
Hall
accessories
(Sofa
sets,
Chairs,
Computer
table
etc)
Mattresses
2)
Footwear
Bazzar
Sports
Shoes
Ladies
Sandals
Formal
Shoes
Ladies
Casuals
Casual
Shoes
Ladies
Chapple
Men’s
Sandals
Ladies
fancy
Sleepers
Ladies
Sports
shoe
Major
brands
in
this
department
Reebok
Nike
Puma
Loto
Van
hussain
Hallen
solly
New
balance
3)
Home
Decor
Flower
vase
Photo
Frames
Artificial
Flowers
Birthday
items
Religious
gifts
Water
falls
(artificial)
Candle
stand
Frame
Paintings
Umbrellas
Assorted
color
Stones
4)
Home
line
bed
sheets,
Pillows
,
bed
spreads
Towels,
Yellow
dust
Razai
,
Carpets,
Cushion
covers
Chair
bags
Major
brands
in
this
department
Riviera
Sameera
Oriental
Orchid
Home
collection
Home
expression
Home
style
Sweet
dreams
5)
Toys
Department
Soft
toys
Educational
toys
Board
games,
Action
figures
Dolls
Major
brands
in
this
department
Fun
school
Venus
Mitashi
Creatives
United
Shadilal
&
Sons
Flamingo
6) Kids department
Boy’s
section
Girls
Section
T‐Shirts,
Trousers,
jeans
Ethic
wears
Cotton
shirts,
Cargo,
Cod
raw
Co‐
ordinates
Ethic
wears
Cotton
frocks
Co
ordinates
Western
wears
Rain
cotes
Major
brands
in
this
department
Tara Rum Pum collection Disney
Pink
And
Blue
Power
ranges
Promo
7)
Infants
Jhablas
Bed
items
Vests
Bibs
feedings
Baba
suits
Frocks
LEVEL
4
FOOD
BAZAAR
1)
Beverages
Soft
drinks
Mineral
water
Juices
Health
drinks
2)
Confectionaries
All
kinds
of
Chocolates
&
Confectionaries
3)
Fruits
&
Vegetables
4)
staples
Dal,
Rice,
Atta,
Rava
items
Spicy
items
Oil’s,
Masala
items
Dry
fruits
Ready
meals
Breakfast
cereals
5)
Process
Dept
Health
drinks
Instant
Mixes
Ready
to
eat
Soups,
Bread
Items,
Pickles
Corn
flaks,
Chips
Spreads
Major
brands
in
this
department
For
Beverages
For
confectionaries
Maaza
Dairy
Milk
Slice
Nestle
Bisleri
Parle
Coca
cola
For
Staples
Pepsi
Ashirwad
Thumps
up
Pillsbury
Appy
Dhara
Sunflower
Non – Food Items
6) Home care
Phenyl,
Detergents
Dish
wash,
Tissue
papers,
Scratch
Shoe
cases,
Fresh
wrap
7)
Personal
care
Soaps,
toothpaste,
Shampoo
Deodorants,
Body
spry
Baby
food,
Talcum
powder
Men’s
apparel
Major
brands
in
this
department
Lysole
HUL
Nirma
Colgate
Pepsodent
Parachute
Lux
International
LEVEL
–
5
Electronics
Bazaar
Televisions
Irons,
Mixers
&
Grinder
Sound
System
Refrigerators
Washing
machines
Microwave
Rice
cookers
Juicers
Major
brands
in
this
department
Koryo
Philips
Sony
Samsung
Videocon
Onida
LG
Sanyo
Panasonic
Haier
AWARDS
AND
RECOGNITION
MOST
ADMIRED
RETAILER
OF
THE
YEAR:
HYPERMARKET
‐
BIG
BAZAAR2009
INDIAN
RETAIL
FORUM
AWARDS
2008
THE
INDIASTAR
AWARD
2008
RETAIL
ASIA
PACIFIC
500
TOP
AWARDS
2008
COCA‐COLA
GOLDEN
SPOON
AWARDS
2008
THE
REID
&
TAYLOR
AWARDS
FOR
RETAIL
EXCELLENCE
2008
PLATINUM
TRUSTED
BRAND
AWARD
IMAGES
RETAIL
AWARD
2005,06
BOARD
OF
DIRECTORS
Mr.
Kishore
Biyani
‐
Managing
Director
Mr.
Gopikishan
Biyani
‐
Wholetime
Director
Mr.
Rakesh
Biyani
‐
Wholetime
Director
Mr.
Vijay
Biyani
‐
Wholetime
Director
Mr.
Vijay
Kumar
Chopra
‐
Independent
Director
Mr.
Shailesh
Haribhakti
‐
Independent
Director
Mr.
S
Doreswamy
‐
Independent
Director
Dr.
D
O
Koshy
‐
Independent
Director
Ms.
Bala
Deshpande
‐
Independent
Director
Mr.
Anil
Harish
‐
Independent
Director
INDIA
–LARGE
CONSUMPTION
COSMOS
With over 28 states, 18 major languages, 8 major religions, 4000 different castes and communities celebrating 72 festivals, India is the most diverse country.
I is set to become a US$ 450 billion market by India 2015
Current share of organized retail is estimated to be 4-5% i.e US$18-20 billion market.
India’s working population to be 68% in FY2020 from 63% in Y2008
Self employed people form a majority of consumers in India (organized sector accounts for less than 10% of jobs)
India is one of the youngest consumer markets in the world. Over 50% of the population is below the age of 25 years
India is at the brink of a Creative Economy driven by speed and imagination
It is expected to expand to 1418% by 2015 i.e US$ 75 billion
Shopping basket of average Indian ranges from US$7-10 lower than international average is expected to increase
ORGANIZATION
STRUCTURE
(Zonal)
President
Vice
President
Mkt.
Mgr
HR
Category
Mgr
Financ e
Mgr
Operatio n
Head
Mkt.
Head
HR
Head
Categories
Head
Finance
Head
Store
Mgr
STORE STRUCTURE
Store
Manager
Dept
Mgr
Mkt.
Mgr
Ass.
Store
Mgr
H
R
Mgr
CSD
Visual
Asst.
Dept
Mgr
Cashier
Merchandising
Info
Administration
Team
Leader
Asst.
D
M
Security
Maintenance
House
Keeping
7
P’s
of
Big
Bazaar
7
P
Analysis
Of
Big
Bazaar
7P
Marketing
Mix
is
more
useful
for
services
industries
and
knowledge
intensive
industries.
Successful
marketing
depends
on
number
of
key
issues.
The
seven
keys
issues
are
explained
as:
‐
PRODUCT
Big
Bazaar
offers
a
wide
range
of
products
which
range
from
apparels,
food,
farm
products,
furniture,
child
care,
toys,
etc.
Products
of
all
the
major
brands
are
available
at
Big
Bazaar.
Also,
there
are
many
in
house
brands
promoted
by
Big
Bazaar.
Big
Bazaar
sold
over
300,000
pairs
of
jeans,
50,000
DVD‐players
and
25,000
microwave‐ovens.
In
all,
the
fashion,
electronics
and
travel
segments
made
up
about
70%
of
sales.
Last
year,
these
categories
made
up
only
about
60%.
PRODUCT
MIX
OF
BIG
BAZAAR
FASHION
FOOD
•Formal
wear
•Ready
to
eat
•Casual
wear
•Ready
to
cook
•Night
wear
•Spices
•T‐shirt
•Staples
•Jeans
•International
foods
•Sarees
•Tea
&
Cofee
•Dress
materials
•Ethnic
wears
•Party
wears
CHILL
STATION
FASHION
&
JEWELLERY
•Soft
drink
•Footwear
Bazaar
•Packaged
juice
•Beauty
Care
•Milk
Items
•Navara
•Frozen
foods
•Star
Parivar
Ice
creams
•Meena
Bindre
HOME
&
PERSONAL
CARE
ELECTRONICS
BAZAAR
•Shampoo
•Television
sets
•Detergent
•Washing
Machines
•Soap
•Refrigerator
•Liquid
Wash
•Personal
Care
•Creams
•mBazaar
•Deodrant
•Microwaves
•Home
cleaners
•Small
Appliances
•Utensils
•Laptops
•Crokery
•Computer
Accessories
Bundles
•Kitchen
Appliances
FURNITURES
BAZAAR
OTHERS
SERVICES
• Living
Room
•Mr.
right
• Bed
Room
•Bakery
• Kitchen
•Loot
Mart
• Dinning
Rooms
•Tulsi
• Kids
Room
•Future
Money
• Been
Bags
•Future
Generally
• Paintings
• Decorative
Items
PRICE
The
tag‐line
is
“Is
se
sasta
aur
accha
aur
kahin
nahi”.
They
work
on
the
model
of
economics
of
scale.
There
pricing
objective
is
to
get
“Maximum
Market
Share”.
The
various
techniques
used
at
Big
Bazaar
are:
‐
Value
Pricing
(EDLP
Every
Day
Low
Pricing):
Big
Bazaar
promises
consumers
the
lowest
available
price
without
coupon
clipping,
waiting
for
discount
promotions,
or
comparison
shopping.
Promotional
Pricing:
Big
Bazaar
offers
financing
at
low
interest
rate.
The
concept
of
psychological
discounting
(Rs.
99,
Rs.
49,
etc.)
is
used
as
promotional
tool.
Big
Bazaar
also
caters
on
Special
Event
Pricing
(Close
to
Diwali
and
Durga
Pooja).
Differentiated
Pricing:
Time
pricing,
i.e.,
difference
in
rate
based
on
peak
and
non‐peak
hours
or
days
of
shopping
is
also
a
pricing
technique
used
in
Indian
retail,
which
is
aggressively
used
by
Big
Bazaar.
Bundling:
Selling
combo‐packs
and
offering
discount
to
customers.
The
combo‐packs
add
value
to
customer.
PLACE
Big
Bazaar
stores
are
located
in
50
cities
with
116
outlets.
Big
Bazaar
has
presence
in
almost
all
the
major
Indian
cities.
They
are
aggressive
on
their
expansion
plans.
INDIA
•Number
of
outlets
–
116.
•Located
in
main
city
–
tier
I&
tier
city
II.
•Area
10,000
sq
ft
–
1,20,000
sq
ft.
•High
street
area
of
city.
•Approachable
destinations.
PROMOTION
Big
Bazaar
started
many
new
and
innovative
cross‐sell
and
up‐sell
strategies
in
Indian
retail
market.
The
various
promotion
techniques
used
at
Big
Bazaar
include
“saal
ke
sabse
saste
teen
din”,
Future
Card
(the
card
offers
3%
discount),
Shakti
Card,
Wednesday
bazaar.etc,.
Brand
Endorsement
by
M.
S.
Dhoni,
Exchange
Offer
‐
‘Junk
Swap
Offer’,
Point‐of‐Purchase
Promotions.
Advertising
has
played
a
crucial
role
in
building
of
the
brand.
Big
Bazaar
advertisements
are
seen
in
print
media,
TV,
Radio
(FM)
and
road‐side
bill‐boards.
Below
the
line
Promotion
Above
the
line
Promotion
Coupon
Discount,
more
of
Giving
advertisement
in
the
products
at
normal
news
papers,
TV,
Internet,
price,
gift
with
purchase,
(own
website
which
gives
competitions
and
prizes,
online
shoping
services)
money
back
offers
and
Partnership
with
Bigflix,
Big
exchange
offers,
special
FM
92.7
occasions
PEOPLE
They
are
one
of
the
key
assets
for
any
organization.
The
salient
features
of
staff
of
Big
Bazaar
are:
‐
Well‐trained
staff,
the
staff
employed
by
Big‐Bazaar
are
well‐ suited
for
modern
retail.
Well‐dressed
staff
improves
the
overall
appearance
of
store.
Employees
are
motivated
to
think
out‐of‐the‐box.
Retail
sector
is
in
growth
stage,
so
staff
is
empowered
to
take
innovative
steps.
Employs
close
to
10,000
people
and
recruits
nearly
500
people
every
month.
Use
of
technology
like
scenario
planning
for
decision
making.
Multiple
counters
for
payment,
staff
at
store
to
keep
baggage
and
security
guards
at
every
gate,
makes
for
a
customer‐ friendly
atmosphere.
Well
trained
staff;
Appearance;
Empowered
individual;
Encouraged
to
think
out
of
box
Example‐
Ved
Prakash
Araya
(Chief
Operating)
officer,
Sanjib
Agrawal(Head
Marketing)
PROCESS
The
goods’
dispatch
and
purchasing
area
has
certain
salient
features
which
include:
‐
Multiple
counters
with
trolleys
to
carry
the
items
purchased.
Proper
display
/
posters
of
the
place
like
(DAL,
SOAP,
etc.).
Home
delivery
counters
also
started
at
many
places.
PHYSICAL
EVIDENCE
It
deals
with
the
final
deliverable
or
the
display
of
written
facts.
This
includes
the
current
system
and
available
facilities.
POSITIONING
OF
BIG
BAZAAR
High
services
Low
Price
High
Price
Low
services
BIG
BAZAAR
AT
BCG
MATRIX
M
A
R
H
K
I
E
G
T
H
G
R
L
O
O
W
W
T
?
H
HIGH
LOW
M
A
R
K
E
T
S
H
A
R
E
LIFE
CYCLE
OF
BIG
BAZAAR
S
A
L
E
S
FUNCTIONAL
DEPARTMENT
OF
BIG
BAZAAR
1.
Human
Resources
Dept
2.
Finance
Dept
3.
Marketing
Dept
4.
Logistics
Dept
5.
Sales
Dept
6.
Customers
service
Dept
7.
Administration
Dept
Human
Resources
Dept
Selects
&
recruits
employees
through
various
sources
such
as
consultancy
services,
walk‐ins,
Referrals,
Campus
recruitment
.
Trains
&
develops
employees
through
its
own
specialized
training
centre
known
as
Gurukul.
Motivates
all
employees
to
perform
to
their
best
through
various
monetary
and
non‐monetary
rewards.
Employees
are
retained
by
keeping
them
happy
and
satisfied
through
various
schemes
of
the
Company.
Regular
and
periodic
performance
appraisal
of
all
the
employees
is
conducted
and
suitably
rewarded.
WHAT
IS
HUMAN
RESOURCE
MANAGEMENT?
The
effective
use
of
people
to
achieve
both
organizational
and
individual
goals.
It
is
actually
effective
reruitment,
selection,
development,
compensation,
and
utiization
of
human
resources
by
organizations.
Before
few
years
HR
manager
was
only
black
box.
Their
role
was
more
closely
aligned
with
personnel
and
administration
functions.
•
Potent
•
Recruiting
•
Hiring
•
Training
•
Organization
Development
•
Communication
New
H
R
Role
• Coaching
• Policy
Recommendation
• Salary
and
Benefits
• Team
Building
• Employee
Relations
• Leadership
Key
functions
Human
resource
management
serves
these
key
functions:
•Recruitment
&
Selection
•Training
and
Development
(People
or
Organization)
•Performance
Evaluation
and
Management
•Promotions
•Redundancy
•Industrial
and
Employee
Relations
•Record
keeping
of
all
personal
data.
•Compensation,
pensions,
bonuses
etc
in
liaison
with
Payroll
•Confidential
advice
to
internal
'customers'
in
relation
to
problems
at
work
•Career
development
Big
Bazaar
People
Management
System
Big
Bazaar
People
management
system
is
built
on
5
pillars
of
people
based
growth:
• Culture
Building
• Performance
Management
through
Balanced
Score
Card
• People
Processes
• Management
Processes
• Leadership
Excellence
HUMAN
RESOURCE
DEPARTMENT
OF
BIG
BAZAAR
The
HR
department
of
Big
Bazaar
is
very
dynamic.
Employees
are
the
biggest
strength
and
asset
of
any
organization
and
the
HR
dept
realises
this
very
well.
This
is
very
evident
from
the
way
the
HR
department
handles
all
its
employees.
They
take
utmost
care
to
select,
train,
motivate
and
retain
all
the
employees.
programmes
for
all
They
have
continuous
developmental
the
employees.
Currently
Big
Bazaar
Hebbal
(Bangalore)
is
employing
150
full
time
and
60
part
time
employees.
There
are
two
shifts
for
the
employees.
The
first
shift
employees
arrive
at
10AM
in
the
morning
and
leave
at
7.30
in
the
evening,
while
the
second
shift
employees
report
at
12.30
in
the
afternoon
and
leave
at
the
time
of
Store
closing
(10pm).
For
any
HR
activity
one
of
the
major
activity
is
recruitment
of
the
employee.
The
following
are
the
main
sources
through
which
Big
Bazaar
recruit
it
employees.
Sources
of
Recruitment
a)
Consultancy
Services:
For
top
level
management,
employees
are
recruited
through
private
consultants.
They
are
usually
appointed
as
Departmental
Managers.
b)
Walkins:
This
is
the
main
source
through
which
Big
Bazaar
recruits
its
employees.
People
seeking
job
usually
themselves
approach
the
HR
department
for
job
vacancy.
Employees
usually
selected
from
this
source
are
appointed
at
the
entry
level
as
team
members.
c)
Employee
Referrals:
This
is
the
other
main
source
through
which
employees
are
selected.
Candidates
who
have
given
their
previous
employer
as
referrals
are
first
interviewed
and
from
their
previous
employer,
opinion
is
taken
about
their
behavior
and
performance
in
the
job.
If
they
receive
a
positive
opinion
from
their
previous
employer
they
are
selected.
d)
Campus
Recruitment:
Young
people
bring
new
ideas
and
fresh
enthusiasm.
Therefore
Big
Bazaar
visits
some
of
the
reputed
educational
institutions
to
hire
some
of
the
most
talented
and
promising
students
as
its
employees.
Selection
Procedure
The
following
is
the
selection
procedure
that
the
HR
department
practices
to
hire
its
employees.
i)
Interview:
For
entry
level
jobs,
the
candidates
are
interviewed
by
a
HR
person.
They
are
asked
a
few
basis
questions
about
their
education,
previous
work
experience
if
any,
languages
known
etc.
This
is
done
to
evaluate
the
candidate’s
ability
to
communicate
freely
and
also
other
skills.
ii)
Psychometric
Tests:
For
higher
and
top
level
jobs,
candidates
are
asked
to
answer
a
few
questions
which
basically
test
their
sharpness,
analytical
ability,
ability
to
handle
stress,
presence
of
mind
etc.
This
is
done
as
Managers
are
required
to
work
under
stress
all
the
time
and
still
maintain
a
cool
head
to
make
some
vital
decisions.
iii)
Group
Discussion:
In
campus
recruitment
students
are
involved
in
a
Group
Discussion,
where
they
will
be
given
a
topic
on
which
the
group
has
to
deliberate,
discuss
and
arrive
at
a
solution
or
a
decision
which
is
accepted
by
the
whole
group.
Along
with
the
G
D
they
are
also
given
a
written
aptitude
test.
Finally
a
formal
interview
will
be
conducted
to
assess
the
overall
skills
of
the
student.
Induction
New
employees
selected
will
be
given
a
13
day
induction
and
training
program.
They
will
be
given
information
about
the
company’s
business,
different
departments
etc.
They
will
be
informed
of
their
roles,
duties
and
responsibilities.
They
will
also
be
informed
about
the
HR
policies
and
rules
of
the
company.
The
new
employees
will
be
on
probation
for
a
period
of
6
months.
After
this
period
the
HR
period
along
with
the
department
manager
will
review
the
performance
of
the
employee.
If
the
employee’s
performance
is
good
and
encouraging,
the
employee’s
services
will
be
confirmed.
Compensation
&
Rewards
The
employees
are
rewarded
suitably
with
attractive
pay
packages.
The
salary
of
an
employee
includes
basic
pay.
HRA,
special
allowance,
PF,ESI,
Mediclaim
etc.
Annual
bonus
will
be
given
at
the
time
of
Diwali.
The
employees
and
their
dependents
are
also
entitled
for
medical
treatment
in
recognized
hospitals
with
cashless
hospitalization
with
whom
the
company
has
tie‐ups.
If
a
hospital
is
not
recognized,
the
amount
spent
by
the
employee
will
be
reimbursed.
Along
with
these
all
the
employees
are
given
a
card
known
as
‘Employee
Discount
card’
(EDC)
through
which
they
can
buy
any
product
at
Big
Bazaar
at
a
special
discount
of
20‐30
%.
Leaves
and
other
rules
An
employee
during
his
probationary
period
is
entitled
for
7
days
of
leave.
A
confirmed
employee
is
entitled
for
30
days
of
leave
in
a
year.
There
is
only
one
type
of
leave
the
employees
can
take
which
is
known
as
All
Purpose
Leave
(APL).
All
the
employees
will
be
given
identity
cards
which
they
have
to
wear
and
also
swipe
while
at
the
time
of
entering
and
leaving
the
Store.
Performance
Appraisal
The
HR
department
conducts
performance
appraisal
of
all
the
employees
annually
in
the
month
of
April.
Based
on
their
performance
increments
will
be
given
in
their
pay.
In
addition
to
this
if
an
employee
achieves
or
exceeds
the
target
given
to
along
with
their
team
members
will
be
provided
with
attractive
cash
and
other
incentives
Training
&
Development
Future
group
has
its
own
training
division
for
all
its
employees,
known
as
‘Future
Learning
&
Development
Limited’
(FLDL).
All
the
employees
are
given
training
for
20
days
in
a
year
spread
over
different
periods.
‘Gurukul’
which
is
a
part
of
FLDL
gives
training
to
all
the
employees
on
various
skills
like
team
work,
dedication
discipline
improving
customer
service
etc
to
make
them
more
knowledgeable
and
productive
Retention
Strategy
We
strive
to
foster
a
feeling
of
well‐being
in
our
employees
through
care
and
respect,
we
have
several
structured
processes
including
employee
mentoring
and
grievance
management
programmes
which
are
intended
to
facilitate
a
friendly
and
cohesive
organisation
culture.
Off‐site
activities
are
encouraged
improve
inter‐personal
relationship.
We
also
acknowledge
the
efforts
exerted
by
our
employees
by
organisation
an
annual
celebration
called
‘Pantaloon
Day’
where
we
recognize
employees
who
have
shown
exceptional
talent,
sincerity
and
dedication.
We
have
implemented
an
employee
suggesstion
programme
called
‘Prerna’
where
in
the
employee
can
give
their
suggestions.
Every
quarter
the
best
suggestion
received
per
zone
per
format
is
awarded
prize
called
“Golden
Cap”.
Internal
controls
and
Risk
Management
The
company
uses
the
services
of
Ernst
&
Young
for
process
audit
and
risk
management
and
the
scope
of
their
work
covers
all
the
company’s
formats
i.e.
Pantaloons,
Big
Bazaar,
Food
Bazaar
and
Factory
Outlet.
The
objectives
are
to:
Gain
an
understanding
of
the
various
Business
Processes
Identify
the
strengths
and
weaknesses
in
the
existing
systems
and
procedures.
Review
use
of
technology
in
the
function
Identify
key
business
process
risks
and
review
the
adequacy
of
the
controls
and
mitigate
them.
Test
the
effectiveness
of
controls
the
most
significant
risks
and
provide
recommendations
to
improve
controls.
Identify
potential
areas
for
improving
process
efficiency
Broadly
develop
on
improvement
portfolio
and
raise
the
level
of
awareness
of
how
business
is
impacted
by
inadequately
controlled
risks
inherent
in
the
business
process.
Internal
audit
of
our
each
store
is
also
undertaken
by
an
independent
audit
firm
on
monthly/quarterly
basis.
WHAT
MOTIVATES
EMPLOYEES?
The
main
issue
that
every
manager
talks
about
relating
to
his
employee
is,
that
he
might
have
better‐motivated
employee.
In
Big
Bazaar
the
scenario
is
different.
Here
employees
are
motivated
through
various
ways
and
some
of
the
ways
are
discussed
below.
•
Feeling
“in”
on
things.
•
Good
wages.
•
Good
working
conditions
•
Job
security
•
Full
appreciation
of
work
that
is
done
•
Tactful
disciplining
•
Employer
loyalty
to
employees
•
Interesting
work
•
Promotion
and
growth
in
the
organization
WHAT
MOTIVATES
EMPLOYEES?
Rank
Feeling
“in”
on
things
8
Good
wages
1
Good
working
conditions
4
Job
security
2
Full
appreciation
of
work
that
is
done
5
Tactful
disciplining
9
Employer
loyalty
to
employees
7
Interesting
work
3
Promotion
and
growth
in
the
organization
6
Work
Culture
at
Big
Bazaar
At
Pantaloon
Retail,
Empowerment
is
what
you
acquire
and
Freedom
at
Work
is
what
you
get.
We
believe
our
most
valuable
assets
are
our
People.
Young
in
spirit,
adventurous
in
action,
with
an
average
age
of
27
years,
our
skilled
&
qualified
professionals
work
in
an
environment
where
change
is
the
only
constant.
Powered
by
the
desire
to
create
path‐breaking
practices
and
held
together
by
values,
work
in
this
people
intensive
industry
is
driven
by
softer
issues.
In
our
world,
making
a
difference
to
Customers’
lives
is
a
Passion
and
performance
is
the
key
that
makes
it
possible.
Out
of
the
Box
thinking
has
become
a
way
of
life
at
Pantaloon
Retail
and
living
with
the
change,
a
habit.
Leadership
is
a
value
that
is
followed
by
one
and
all
at
Pantaloon
Retail.
Leadership
is
the
quality
that
motivates
us
to
never
stop
learning,
stretching
to
reach
the
next
challenge,
knowing
that
we
will
be
rewarded
along
the
way.
In
the
quest
of
creating
an
Indian
model
of
retailing,
Pantaloon
Retail
has
taken
initiatives
to
launch
many
retail
formats
that
have
come
to
serve
as
a
benchmark
in
the
industry.
Believing
in
leadership
has
given
us
the
optimism
to
change
and
be
successful
at
it.
We
do
not
predict
the
future,
but
create
it.
At
Pantaloon
Retail
you
will
get
an
opportunity
to
handle
multiple
responsibilities,
and
therein,
the
grooming
to
play
a
larger
role
in
the
future.
Work
is
a
unique
mix
of
preserving
our
core
Indian
values
and
yet
providing
customers
with
a
service,
on
par
with
international
standards
.
At
Pantaloon
you
will
work
with
some
of
the
brightest
people
from
different
spheres
of
industry.
We
believe
it’s
a
place
where
you
can
live
your
dreams
and
pursue
a
career
that
reflects
your
skills
and
passions.
Measurement
of
Customer
Satisfaction
We
have
devised
a
model
called
CEM‐
Customer
Experience
Management
Model
to
measure
customer
satisfaction
in
our
stores.
The
Customer
Experience
Management
Model
focuses
on
the
customer’s
experience
at
every
touch
point
in
the
store
ranging
from
their
first
impression
of
the
store,
to
their
experience
at
the
trial
rooms,
toilets,
with
our
staff
through
various
processes
such
as
billing
and
exchanges.
We
have
hired
a
research
agency
called
MACRO
Market
Analysis
and
Consumer
Research
Organization.
This
agency
sends
people
who
are
called
‘Mystery
Shoppers’
to
visit
the
stores
and
then
their
experience
is
documented
on
a
feedback
form,
which
is
then
sent
to
us.
Based
on
the
feedback
formed
analysis
is
done
and
the
stores
are
given
scores.
This
allows
us
to
track
performance
on
customer
expectation
at
overall,
format
and
store
levels,
determine
critical
improvement
areas
are
all
levels
and
also
identify
opportunities
that
we
can
leverage
upon.
Besides,
we
have
also
started
an
in‐house
initiative
called
‘Pragati’
whereby
one
person
from
the
head
office
operations
team
visits
the
stores
and
observes
the
stores
with
respect
to
certain
pre‐parameters
like
store
exteriors,
baggage
window,
customer
service,
store
ambience
etc.
This
activity
is
done
on
a
quarterly
basis
and
three
best
stores
under
each
format
are
announced.
This
encourages
the
stores
to
improve
the
efficiency
of
their
store
operations.
FINANCE
DEPARTMENT
Finance
is
the
life
blood
of
any
business.
The
South
Zone
Head
office
located
at
Jayanagar,
performs
most
of
the
financial
functions
and
therefore
the
Finance
department
of
Big
Bazaar,
Hebbal
performs
a
few
basic
functions,
such
as
preparing
the
Store’s
‘Income
and
Expenditure
Statement’
giving
full
particulars
of
all
items.
It
also
prepares
the
budget
for
expenditure
at
various
levels
on
different
items.
This
department
is
also
responsible
for
deciding
and
giving
the
weekly,
monthly
and
yearly
sales
targets
and
the
margins
for
all
the
departments
separately.
The
Finance
department
is
also
responsible
for
collecting
and
depositing
the
cash
received
in
the
company’s
bank
account
daily.
Review
of
Performance:
The
company
crossed
$1
billion
turnover
mark
during
the
year
under
review,
having
recorded
a
robust
growth
in
both
the
topline
as
well
as
in
bottom
line.
Prepares
the
budget
for
expenditure
at
all
levels.
Decides
and
gives
the
sales
targets
for
all
the
departments
periodically.
Maintains
the
books
of
accounts
Collects
&
deposits
the
cash
received
daily
through
sales
in
the
Company’s
bank
account
Profit
&
Loss
Summary
YOY 08- IN Jun DEC
Particulars 09(Rs .in Crs) Jun Net Sales / Income from Operation 6342 5049 25.6 Other Income 6 4 61.3 PBDIT 674 464 45.3 Depreciation 140 83 67.9 PBIT 534 381 40.3 Interest 318 185 71.8 PBT 216 196 10.5 Tax 76 70 8.6 PAT 141 126 11.6 Cash Profit 281 209 34
percentage of sale 09-Jun 08-Jun 100 0.1 10.6 2.2 8.4 5 3.4 1.2 2.2 4.4
100 0.1 9.2 1.7 7.5 3.7 3.9 1.4 2.5 4.1
Balance
Sheet
Summary
Amount (Rs in Cr) 2009 2008
Particulars Source of Funds Net Worth Loan Funds Deferred Tax Total Application of Funds Fixed Assets CWIP Investment Current Asset Current Liablities Net Working Capital Total Debt / Equity Ratio
2286 2850 116 5252
1847 2192 68 4106
1569 345 954 3283 898 2384 5252 1.25
1198 331 587 2629 638 1991 4106 1.19
Cash
Flow
Summary
Particulars (Rs in Crs) Source of Fund Opening Cash Share Capital Retained Earnings Increase / (decrease) in Borrowing Total Application Of Fund Fixed Assets & CWP Inc / Dec In Working Capital Investment Closing Cash Total
09-Jun
08-Jun
121 299 326
163 690 155
659 1405
892 1900
523
801
405 368 109 1405
643 335 121 1990
Marketing
Department
Marketing
concept
is
a
customer
orientation
backed
by
integrated
marketing
aimed
at
generating
customer
satisfaction
as
the
key
to
satisfying
organizational
goals.
For
a
firm
in
order
to
implement
the
marketing
concept
it
has
to
focus
its
attention
on
the
consumer,
ascertain
his/her
needs,
discuss
and
wants
before
Every
Brand
appeals
to
individual
customers
in
different
ways.
Good
customer
service
is
the
life
blood
of
any
business.
Good
customer
service
is
all
about
attending
to
existing
and
potential
customers.
concept
relationship
marketing.
Traditionally,
marketers
have
located
their
target
market
segments,
presented
their
offer,
and
made
the
sales.
It's
always
been
a
single
step
process.
Relationship
marketing
looks
at
customers
and
clients
over
a
longer
term.
It
takes
into
account
the
lifetime
value
of
a
customer.
Many
experts
think
it
costs
anywhere
from
six
to
ten
times
as
much,
to
find
a
new
customer,
than
to
sell
to
an
existing
one.
With
those
financial
realities
in
mind,
the
approach
makes
some
sense,
and
some
real
dollars.
Relationship
marketing
is
based
on
the
idea
that
people
prefer
to
do
business
with
people
who
they
know
and
like.
After
all,
it's
easier
to
buy
from
a
friend,
than
from
someone
you've
never
heard
of
before.
It's
a
matter
of
building
trust.
It's
said
that
people
need
to
hear
an
offer
at
least
seven
times
before
they
buy.
That
concept
certainly
works
against
the
single
step
marketing
method.
The
Marketing
department
is
responsible
for
marketing
of
Big
Bazaar’s
products
through
different
media
like
TV,
radio,
newspapers,
banners,
placards
etc.
The
marketing
department
has
to
decide
and
identify
the
most
effective
medium
to
attract
the
customers
to
Big
Bazaar
thereby
increasing
the
sales.
The
department
has
to
design
creative
and
attractive
advertisements
through
which
the
company’s
products
can
be
promoted
to
the
customers.
The
company
has
to
visit
different
companies
and
has
to
enter
in
tie‐ ups
for
all
its
advertisement
campaign.
The
marketing
department
also
consists
of
another
separate
department
which
is
known
as
‘Visual
Merchandising’.
Visual
merchandising
is
an
art
by
which
a
retailer
makes
the
store
talk
to
its
customers.
The
colours,
signage,
lights,
look
and
feel,
everything
is
taken
into
account.
It
is
very
important
to
figure
out
what
is
the
story,
the
picture,
the
idea
that
is
being
sold
to
the
customers.
Another
concept
that
was
incorporated
in
Big
Bazaar
from
the
beginning
was
that
of
‘Category
management’
as
opposed
to
the
brand
merchandising
practice
that
is
followed
by
many
retailers.
Category
management
is
based
on
the
belief
that
a
customer
walks
into
a
store
looking
for
party
shirt
or
a
formal
trouser,
rather
than
a
particular
brand.
Therefore
the
store
is
designed
according
to
the
categories
like
men’s
formal
wear,
women’s
western
wear
or
a
casual
wear,
etc.
Within
the
organisation
too,
teams
were
divided
according
to
the
categories
that
they
managed,
rather
than
the
brands.
Big
Bazaar
wanted
to
have
a
complete
bouquet
of
products
in
each
category
at
different
price‐points,
design,
fabric,
size
and
colour.
The
objective
was
to
create
‘traffic
drivers’
within
the
Store
rather
than
make
brands
compete
with
each
other.
Focussing
on
categories
also
helped
to
achieve
a
level
of
perfection
within
the
specific
segments.
This
department
is
responsible
for
the
attractive
product
arrangement
in
the
Store
with
respect
to
their
nature.
The
basic
function
of
this
department
is
it
divides
the
Store
into
some
departments
based
on
the
nature
of
the
product
and
also
within
the
department
it
decides
how
the
products
should
be
arranged
keeping
in
mind
the
customers
taste.
It
also
arranges
the
products
to
attract
the
customers
and
also
ensure
easy
availability
of
products.
Customers
enjoying
their
shopping
experience
Logistics
Department
Is
responsible
for
procuring
the
stock
of
all
the
products
of
the
different
departments.
Receives
the
goods
from
the
warehouse
located
at
Hosakate
and
then
verifies
whether
it
adheres
to
the
particulars
given
in
the
Goods
received
statement.
Despatches
the
goods
to
the
respective
department
after
recording
it
in
the
Goods
inward
register
If
there
is
a
damage
in
the
goods
or
if
the
goods
do
not
match
the
details
given
in
the
Goods
Received
Statement,
it
enters
in
the
Stock
Outward
Register
and
sends
it
back
to
the
warehouse
along
with
a
Goods
Returned
Note.
Supply
Chain
Management
An
indent
will
be
kept
by
the
front
end
team
of
a
particular
department
to
category
team
of
central
office.
The
category
team
will
raise
a
STOCK
TRANSFER
OUT(STO)
and
send
it
to
the
DELIVARY
CENTRE(DC)
or
WAREHOUSE.
The
DC
will
generate
stock
picks
and
starts
picking.
DC
will
generate
STOCK
TRANSFER
NOTE(STN)
and
Gate
pass.
DC
will
transfer
the
stock
to
stores.
Here
starts
the
part
of
logistics.
Logistics
Logistics
is
a
part
of
supply
chain
management
which
deals
with
the
In
warding
and
out
warding
of
goods
as
well
as
non
salable
items.
RECEPTION
OF
GOODS
FROM
DC:
As
soon
as
we
receive
the
goods
we
check
for
seal
condition
and
number
as
mentioned
in
the
gate
pass,
delivery
note.
Then
the
security
in
the
logistics
department
will
randomly
check
the
number
of
cartons.
Then
we
will
inform
the
particular
department
regarding
the
reception
of
goods.
we
will
check
the
items
in
front
of
that
particular
department’s
team
member
in
stock
transfer
number
wise.
With
the
help
of
department
member
we
will
find
out
any
discrepancy(shortage/damage/expiry)
and
inform
it
to
supply
site.
There
will
be
a
inward
register
in
which
we
enter
all
the
details
of
in
warding
,the
entry
will
also
be
done
in
the
system.
Then
the
department
member
will
move
the
stocks
to
the
floor.
Reception
of
goods
from
the
Vendor
If
the
goods
are
from
vendor
we
will
check
for
TAX
INVOICE
and
PURCHASE
ORDER
Here
the
vendor
himself
has
to
go
to
the
respective
department
and
has
to
take
permission
for
the
submission
of
goods
in
logistics.
After
that
we
will
prepare
(GRN)
Goods
Receive
Note
of
three
copies.
i.e.
for
logistics,
for
respective
department
and
for
D.C
or
vendor.
Finally
it
is
the
duty
of
the
department
to
Collect
their
respective
goods
from
logistics.
All
the
above
process
is
for
inwarding.
There
are
some
few
cases
below
in
which
out
warding
is
done.
Home
delivery
Store
to
store
transfer.
Damage
or
expiry
stocks
return
to
warehouse
or
vendor.
Return
of
non
saleable
items.
REGISTERS
MAINTAINED
BY
LOGISTICS
IN
BIG
BAZAAR
Food
bazaar
out
ward
Big
bazaar
outward
Vendor
schedule
register
Bar
code
register
Free
gift
register.
Scrap
register.
Big
bazaar
vendor
security
inward
register.
Big
bazaar
ware
house
security
inward
register
Some
interesting
Facts
PRODUCT
COST
PRICE
SELLING
PRICE
Revelon
Eye
liner
206
380
Lee
cooper
937
2285
Lee
cooper
812
1985
Soap
Box
2.30
9.50
Bucket
28
72
Sales
Department
This
department
is
responsible
for
the
collection
of
sales
amount
i.e.,
cash
sales.
There
are
in
all
25
cash
counters
in
the
Store.
There
is
a
Head
Cashier
to
whom
all
the
cahiers
report
and
submit
the
total
sales
amount
collected
throughout
the
day
by
the
cashiers.
In
addition
to
cash
all
leading
credit
and
debit
cards
are
accepted
at
no
extra
charge.
Also
Big
Bazaar
vouchers
and
Sodexho
coupons
are
also
accepted.
A
cashier
at
the
time
of
opening
his
billing
counter
will
be
given
an
opening
balance
of
Rs.1000.
The
cashier
has
to
ensure
that
all
the
offers
applicable
on
respective
products
are
given
to
the
customer
in
his/
her
bill.
Also
if
any
free
items
are
given
on
some
purchases,
it
should
be
informed
to
the
customer
clearly.
After
the
billing
is
done,
the
cashier
has
to
pack
the
products
neatly
in
a
plastic
cover
according
to
the
customer’s
needs.
At
the
time
of
closing
the
billing
counter,
the
cashier
has
to
give
a
statement
of
cash,
with
all
particulars
of
different
denominations
of
cash,
amount
collected
through
credit
cards,
amount
collected
in
debit
cards,
amount
collected
in
Sodexho
coupons
&
Big
Bazaar
vouchers
and
also
amount
collected
through
Credit
Notes.
Wednesday
Bazaar
is
a
very
important
and
popular
event
in
Big
Bazaar.
Every
Wednesday
fabulous
offers
and
great
discounts
are
given
on
most
of
the
products.
Customers
arrive
in
large
numbers
as
they
realize
that
it
is
on
Wednesday
that
products
are
offered
at
the
lowest
prices.
On
Saturday
and
Sunday
also
the
customer
turnout
is
high,
as
it
is
on
the
weekends
that
most
of
the
customers
find
time
for
shopping.
They
arrive
along
with
their
family
to
enjoy
the
shopping
experience.
Good
discounts
and
offers
are
also
provided
to
attract
more
number
of
customers.
Retailing
is
not
just
about
selling
products
—it
is
about
selling
an
idea.
Why
do
people
in
shop
when
they
are
bored
or
depressed?
It
is
not
just
because
they
have
the
money
to
buy,
but
because
they
want
to
go
through
an
experience.
It
is
very
crucial
in
retailing
to
make
customers
relate
to
every
product
that
is
being
sold,
as
well
as
the
Store’s
environment.
Customers
Services
Department
As
the
name
suggests
this
is
the
separate
dept
which
mainly
focuses
on
customer
service
like
if
a
customer
finds
difficulty
in
finding
any
product,
if
there
are
any
customer
complaints,
they
are
also
looked
into,
any
customer
assistance
etc.
is
also
provided.
There
is
also
an
Exchange
Counter
where
if
a
customer
is
dissatisfied
or
wants
to
exchange
the
product
he/
she
has
purchased
for
any
reason
,
the
customers
can
exchange
them
within
7
days
of
their
purchase.
When
a
customer
brings
a
product
for
exchange,
the
product
is
first
received
and
checked
if
it
is
used
or
deliberately
damaged
or
tampered
with.
If
it
is
in
an
acceptable
condition,
then
the
customer
is
issued
a
Credit
Note
for
that
amount
(product’s
price).
Then
customer
can
purchase
any
product
for
that
amount
or
just
take
back
the
money
by
encashing
the
credit
note
at
a
cash
counter.
If
the
customer
buys
a
product
less
than
the
amount
in
the
credit
note,
the
difference
amount
will
be
returned
to
the
customer
and
on
the
other
hand
if
a
customer
buys
a
product
more
than
the
amount
in
the
credit
note,
the
customer
will
be
asked
to
pay
the
difference
amount.
This
department
is
also
responsible
for
announcing
all
the
offers
running
in
the
store
on
different
products
throughout
the
day.
This
dept
also
does
gift
wrapping
for
any
product
if
the
customer
wants
it
at
free
of
cost.
The
dept
also
collects
customers’
opinion
/
feedback
for
continuous
improvement
in
their
service.
The
ultimate
aim
of
this
department
is
to
help
and
satisfy
the
customer
in
every
possible
manner
and
makes
the
customers’
experience
memorable.
Administration
Department
The
Store
administration
comes
under
the
Store
Manager.
Its
functions
are
store
maintenance,
housekeeping,
security
etc.
The
store
maintenance
is
concerned
with
the
proper
running
of
the
store
in
co‐ordination
with
all
the
departments.
It
also
has
to
ensure
proper
back
–up
power
supply
in
times
of
power
cuts.
The
Housekeeping
is
concerned
with
keeping
all
the
departments
of
the
Store
clean
and
neat
all
the
time.
Covers
and
other
wastes
should
be
properly
cleaned
and
the
floor
is
swept
regularly
to
keep
it
clean.
The
Security
section
is
concerned
with
the
security
of
the
entire
store.
Security
department
keeps
a
vigilant
check
on
all
the
people
entering
and
departing
at
the
various
entry
and
exit
points
in
the
store.
They
also
maintain
all
the
registers
like
employees’
attendance
register,
stock
register,
visitors’
register
etc.
They
check
all
customers’
bill
before
letting
them
out
of
the
store.
They
ensure
orderliness
in
the
store
and
prevent
shrinkage
or
pilferage
of
goods
to
minimise
the
loss
arising
out
of
it.
The
housekeeping
and
security
are
outside
agencies
employed
by
the
store
on
a
contract
basis
to
take
care
of
the
respective
functions.
The
Administration
department
also
has
a
separate
section
known
as
‘Information
Technology’.
This
department
is
responsible
for
the
maintenance
of
all
the
systems
of
the
Store,
all
billing
machines
their
functioning
networking
with
the
master
machine
etc.
If
there
is
any
problem
with
the
machine
in
any
department
in
the
store,
then
this
department
comes
into
function.
This
dept
integrates
all
the
systems
in
the
store
and
properly
maintains
all
of
them.
SWOT
Analysis
Of
Big
Bazaar
Strengths
Better
understanding
of
customers
helping
the
company
to
serve
them
better.
Vast
range
of
products
under
one
roof
helping
in
attracting
customer
and
their
family
to
shop
together
and
enjoy
the
experience.
Benefit
of
early
entry
into
the
retail
industry.
Diversified
business
operating
all
over
India
in
various
retail
formats.
Ability
to
get
products
from
customers
at
discounted
price
due
to
the
scale
of
business
Weaknesses
High
cost
of
operation
due
to
large
fixed
costs.
Very
thin
margin.
High
attrition
rate
of
employee.
Opportunities
Lot
of
potential
in
the
rural
market.
Can
enter
into
production
of
various
products
due
to
its
in
depth
understanding
of
customers’
tastes
and
preferences.
Can
expand
the
business
in
smaller
cities
as
there
is
a
lot
of
opportunity
.
Threats
High
business
risk
involved.
Lot
of
competitors
coming
up
to
tap
the
market
potential.
Margin
of
business
reducing
all
the
time.
Brands
In
Big
Bazaar
Big
Bazaar
has
gradually
introduced
private
labels
in
fashion
over
the
last
few
years.
Every
year,
new,
private
labels
are
introduced
to
increase
their
share
over
other
brands.
These
are
known
as
‘In
House
brands’
which
are
exclusively
promoted
by
Big
Bazaar
in
its
stores.
It
is
very
important
to
promote
and
sell
these
brands
aggressively,
since
they
contribute
to
higher
margins
thereby
contributing
heavily
to
the
bottom
line.
KNIGHTHOOD
It
is
the
men’s
formalwear
brand
with
arrange
that
includes
formal
shirts,
trousers,
suits,
blazers
and
basic
men’s
accessories
like
ties
and
handkerchiefs.
SRISHTI
The
complete
ethnic
wear
range
offering
a
range
of
traditional
designs
for
ladies
encompasses
both
salwar
kameez
sets
and
mix
&
match/
fusion
wear.
SHATRANJ
The
men’s
ethnic
wear
range
consists
of
kurtas,
kurta
pyjamas
sets
and
sherwani
sets.
DJ
&
C
India’s
cool
answer
to
international
brands
is
positioned
for
the
20‐35
year
age
group.
It
targets
both
men
and
ladies
and
the
range
includes
designer
denims,
casuals,
street‐wear.
DJ
&
C
Sports
This
is
a
unisex
sportswear
range
for
the
age
group
of
20‐40
years.
SHYLA
True
to
its
tagline
‘what
women
want’,
Shyla
offers
a
complete
range
of
formal/
semi‐casual
line
of
ladies
tops,
trousers,
skirts,
etc.
STUDIO
NYX
It
is
a
range
of
men’s
party
wear.
PINK
&
BLUE
The
kids’
brand
range
created
to
celebrate
the
spirit
of
childhood,
has
the
blue
range
for
boys
and
pink
for
girls.
There
is
an
infant
line
also
available
as
well.
Pink
&
Blue
covers
the
entire
apparel
needs
of
kids
across
t‐shirts,
shirts,
jeans,
trousers,
shorts,
dresses
and
ethnic‐wear/
occasion‐wear.
CTEE
Men’s
T
shirts
LONDON
DREAMS
Big
Bazaar,
India's
largest
hypermarket
chain,
a
part
of
the
Future
Group,
announced
the
launch
of
the
exclusive
Fashion
@
Big
Bazaar
‘London
Dreams’
Fashion
Collection,
a
range
of
exclusive
apparel,
which
captures
the
style
statement
of
the
‘London
Dreams’
cast.
Big
Bazaar
stores
across
the
country
will
showcase
the
very
youthful
apparel
and
fashion
specially
created
for
the
stars
of
London
Dreams.
With
an
intention
to
fulfil
the
dream
of
dressing
up
the
youth,
and
‘Fashion
jo
Star
bana
de’
promise,
Fashion@Big
Bazaar
will
have
the
youthful
collection.
OTHERS
BRANDS
AT
BIG
BAZAAR
WORK EXPERIENCE ROLES AND RESPONSIBILITIES HANDLED: My role was customer service associate. I did sales in department like general merchandise. PUC department in particular, in fashion department, and Electronics department then I met with the customers and got the feedback.
DESCRIPTION OF LIVE EXPERIENCE When I was in Fashion department I learnt how to serve the customer, specifications of the product in Fashion department. I learnt about private labels of pantaloon retail India ltd. Then I moved to Electronics Department @ big bazaar, met with the customers to know about the customer’s opinion on Electronics products at big bazaar.
conclusion Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India, that advantage goes to “BIG BAZAAR”. It has brought about many changes in the buying habits of people. It has created formats, which provide all items less than one roof at low rates. The consumer’s preferences are changing & they are moving from Traditional Kirana stores to Modern Retail outlet. It’s the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carry out the promotional activities in unique way. BIG BAZAAR has maintained that uniqueness & has succeeded in attracting customers. The promotional activity of the company, which famous as Less Price than others as it says ‘Nobody Sells Cheaper and Better!’ is made its place in minds of customer. As the competition is becoming stiff in the market the activities conducted by the company are unique, that have brought fruitful result to the company. Among them sales Promotions is one of the leading activity or unique among all other activities & has high influence on the customer walk-in.
BIBLIOGRAPHY
Websites: www.pantaloon.com www.indiaretailing.com www.google.com Books, magazine & newspaper Image retail, business line, economic times etc,.
