Analisis Del Restaurante Astrid y Gaston

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Analisis Del Restaurante Astrid y Gaston

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PLan estrategico polleria medileni

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Casos Estrategia

Gastronomía + Patrimonio

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Analisis del restaurante astrid y gaston I. LA HISTORIA DE ASTRID Y GASTON II. ORGANIZACIÓN DEL RESTAURANTE PROCESO DE PLANIFICACION: a. Misión b. Visión c. ASTRID  GASTON a!"#n$ %&' ("!)$ $. Lic'ncia '. Va)"!'s ac%#a)'s *. Va)"!'s *#%#!"s +. C#)%#!a "!+ani,aci"na) "!+ani,aci"na) &. Ob-'%i"s 's%!a%/+ic"s III. MERCADO a. C)i'n%'s b. C"01'%i$"!'s IV. CARACTERISTICAS DEL NEGOCIO DE ALTO RENDIMIENTO a. S%a2'&")$'!s b. P!"c's"s c. R'c#!s"s $. O!+ani,ación O!+ani,ación V. ANALISIS ANALIS IS FODA F ODA a. F"!%a)',as b. D'bi)i$a$'s c. A0'na,as $. O1"!%#ni$a$'s VI. FORMULACION DE LA ESTRATEGIA VII. ALIANZAS ESTRATEGICAS VIII. ANALISIS GRUPAL a. In%an+ibi)i$a$ $') s'!ici" b. Ins'1a!abi)i$a$ Ins'1a!abi)i$a$ c. Ca$'na $' s'!ici"s3b'n'4ci"s s'!ici"s3b'n'4ci"s I5. MAR6ETING a. In%'!n"

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As%!i$  Gas%ón 's #n !'s%a#!an%' *#n$a$" 'n Li0a9 P'! 'n ') a;" <==> 1" Gas%ón Ac#!i" ? s# 's1"sa As%!i$. C"cin'!"s @#' )#'+" $' #na )a!+a *"!0ación 'n E#!"1a $'ci$'n !'+!'sa! a) P'! 1a!a inicia! )a a1)icación $' s#s 'ns';an,as c"n )"s 1!"$#c%"s ? )as c"s%#0b!'s $' s# 1as. As c"n ') %i'01" ? )#'+" $' #n in#si%a$" /7i%" As%!i$ ? Gas%ón an 'nc"n%!an$" #n 's%i)" nic" 'n $"n$' n#%!i/n$"s' $' )"s sab"!'s ' in+!'$i'n%'s $' s# 1as as"ciBn$")"s c"n c#)%#!as ? %/cnicas *"!Bn'as an $an$" *"!0a a #na c"cin $' 's%i)" 1!"1i". C"n ') %i'01" ab!'n s# s'+#n$" R's%a#!an%' As%!i$  Gas%ón 'n San%ia+" $' C&i)' a;" 9 $"n$' !B1i$a0'n%' *#' c"nsi$'!a$" c"0" ') 0'-"! !'s%a#!an%' $') 1as9 )#'+" 'n *'b!'!" $')  ab!' s#s 1#'!%as 'n 8"+"%B3 C")"0bia c"n ') 0is0" /7i%" ? 1"s%'!i"!0'n%' 'n n"i'0b!' $')  'n #i%"  Ec#a$"! ? 'n Ma?" J s' ina#+#!a 'n Ca!acas  V'n',#')a II. ORGANIZACIÓN DEL RESTARANTE

PROCESO DE PLANIFICACION: a. MISION: Da! a c"n"c'! a) 0#n$"9 )a !i@#',a $' )a +as%!"n"0a $') P'! $'s$' #na 0i!a$a c"n%'01"!Bn'a.

E) !'s%a#!an%' As%!i$ ? Gas%ón s' 'nca!+a $' '71'!i0'n%a! c"n in+!'$i'n%'s 1'!#an"s9 ins1i!Bn$"s' a 1a!%i! $' )as %!a$ici"n's )"ca)'s9 a$'0Bs $' !'iin$ica! ? 1"n'! 'n a)"! #na +as%!"n"0a @#' s' !'')a ? s"!1!'n$' $a a $a. You're Preview E) !'s%a#!an%' As%!i$ ? Gas%ón &a Reading ))'+a$"ainc#!si"na! )a c"cina 1'!#ana 'n La%in"a0/!ica ? #n '-'01)"Unlock $' 's%" s'!ia ') !'s%a#!an%' @#' ab!ió 'n c&i)'. full access with a free trial.

b. VISION: a) < With Free Trial Hac'! @#' ') 0#n$" 1!"n%" Download a)"!' ? &a+a s#?a )a +as%!"n"0a 1'!#ana c"0" #n 1!"$#c%" $' a)%a ca)i$a$. Si'n$" )$'!'s'n 0'!ca$"s in%'!naci"na)'s ? $#1)ican$" ') a)"! $' n#'s%!a 0a!ca

As%!i$ ? Gas%ón 1!"?'c%an ab!i! #n !'s%a#!an%' c"n ') 0is0" n"0b!' $' )"s *#n$a$"!'s 'n EEUU. San F!ancisc" ? '71an$i!s' 1"! E#!"1a Ma$!i$ ' inc#!si"na! s# 0'n a) 1a)a$a! '7i+'n%' $' )"s 0a$!i)';"s. Sign up to vote on this title

c. ASTRID  GASTON AROUND ALL THE KORLD: 

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3 Li0a9 P'! Can%#!ias <9 Mi!a"!'s9 %')*.: >>><>=J. C&'*: E$#a!$" Pa,.

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P!ó7i0a0'n%': 3 Pana0B9 Pana0B 3 M/7ic" DF9 M/7ic" $. LICENCIA: '. VALORES ACTUALES:

QVALORES: L"s a)"!'s s"n a@#'))"s -#ici"s /%ic"s s"b!' si%#aci"n's i0a+ina!ias " !'a)' a )"s c#a)'s n"s s'n%i0"s 0Bs inc)ina$"s 1"! s# +!a$" $' #%i)i$a$ 1'!s"na) s"cia). L"s a)"!'s $' )a '01!'sa s"n )"s 1i)a!'s 0Bs i01"!%an%'s $' c#a)@#i'! "!+ani,ación. C"n '))"s 'n !'a)i$a$ s' $'4n' as 0is0a9 1"!@#' )"s a)"!'s $' #na "!+ani,ación s"n )"s a)"!'s $' s#s 0i'0b!"s9 ? 's1'cia)0'n%' )"s $' s#s $i!i+'n%'s. L"s '01!'sa!i"s $'b'n $'sa!!"))a! i!%#$'s c"0" )a %'01)an,a9 )a 1!#$'ncia9 )a -#s%icia ? )a *"!%a)',a 1a!a s'! %!ans0is"!'s $' #n '!$a$'!" )i$'!a,+". V"cación $' S'!ici" 1a!a sa%is*ac'! a) C)i'n%': Es #na ac%i%#$ $' 1'!s"na) $' )a E01!'sa9 a%'n$'! )as n'c'si$a$'s $') c)i'n%' ? sa%is*ac'! s#s '71'c%a%ias. A %# s'!ici"9 si'01!'  H"n's%i$a$: T!aba-a0"s c"n &"n!a$',9 $i+ni$a$9 '@#i$a$9 s")i$a!i$a$ ? 0"$'s%ia. H"n's%i$a$9 n#'s%!a 0an'!a $' s'! You're Reading a Preview c"n%in#"9 1a!a  Ac%i%#$ $' Li$'!a,+": 8#sca0"s ') 0'-"!a0i'n%" c"ns%i%#i!n"s 'n ') 0'-"! !'*'!'n%' $') $'sa!!"))" )"ca)9 !'+i"na) ? naci"na). Unlock full access with a free trial. C"n %# %!aba-" ? 1"! %# ac%i%#$ ETAPA s'!B )$'!  T!aba-" 'n E@#i1": C"01)'0'n%a0"s ? 1"%'ncia0"s )as inicia%ias9 )"s Download With Free&ac'!)" Trial 0'-"!. c"n"ci0i'n%"s ? !'c#!s"s in$ii$#a)'s9 1a!a T!aba-an$" 'n '@#i1"9 )" &ac'0"s 0'-"!  C"01'%i%ii$a$: O*!'c'0"s s'!ici"s ? 1!"$#c%"s $' ca)i$a$9 c"n '4ci'nc ? '4cacia9 b#scan$" s'! si'01!' c"01'%i%i"s. S'!ici"s ? 1!"$#c%"s $' ca)i$a$9 1a!a #s%'$  E) c"01!"0is": T'n'0"s #na ac%i%#$ $' c"01!"0is" ? !'s1"nsabi)i$a$ c" )as )ab"!'s 'nc"0'n$a$as9 is#a)i,an$" )as 0is0as c"0" 1a!%' $' #n  'n+!ana-' 0a?"! ? c"0" ')'0'n%"s c)a's 1a!a Sign') up/7i%" to vote%"%a) on thisn#'s%!a title E01!'sa.  Useful  Not useful S"0"s 1a!%' $') /7i%" $' )a E01!'sa *. VALORES FUTUROS:

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!'s%a#!an%'s $'n%!" $' Li0a. &. O8ETIVOS ESTRATGICOS:

GESTION ADMINISTRATIVA  8#sca! )a 0'-"! a$0inis%!ación $' )a '01!'sa @#' c"n))'' a )a !'n%abi)i$a$ ? 1"sici"na0i'n%" $') !'s%a#!an%'.  R'a)i,a! #na c"!!'c%a 4)"s"*a @#' )"+!' $'4ni! 1a!B0'%!"s $' ca)i$a$ 1a! $i!'cci"na! ? "!+ani,a! a) 1'!s"na) ? a s#s #ni$a$'s $' n'+"ci"s.  R'a)i,a! inn"a$"!as 's%!a%'+ias $' 1#b)ici$a$ ? 1!"0"ción 1a!a c"ns'+#i! ') !'c"n"ci0i'n%" $' )a 0a!ca ? )a 4$')i,aci"n $' )"s c)i'n%'s  F"!%i4ca! )a i0a+'n $') !'s%a#!an%' ? as 1"sici"na! #na i0a+'n 'n ') 0'!ca$". PRODUCTO DIFERENCIADO  E01)'a! ins#0"s $' "!i+'n 1'!#an" b#scan$" )a 1!"$#cción $' inn"a$"!'s 1)a%"s 'n ') 0'!ca$".  8#sca! a1)ica! #na 1")%ica $' 1!'ci"s @#' !''-' ') 1!'s%i+i" ? ca)i$a$ $' n#'s%!" 1!"$#c%" +'n/!ic".

DEMANDA POTENCIAL  A1!"'c&a! s# #bicación 'n #na ,"na c"0'!cia)3 %#!s%ica 1a!a ca1%a! a )a $'0an$a 1"%'ncia)  Es%!#c%#!a! 's%!a%'+ias $' 'n%as 1a!a a#0'n%a! ') ni') $' 'n%as. RECURSOS HUMANOS  T'n'! #n 1'!s"na) 's1'cia)i,a$" ' i$'n%i4ca$" c"n )a '01!'sa a 4n $' Reading a Preview b!in$a! #na b#'na a%'nciónYou're a n#'s%!"s c)i'n%'s  8#sca! #na ca1aci%ación ?$'sa!!"))" $') 1'!s"na) 1a!a )"+!a! #n 1'!s"na) Unlock full access with a free trial. sa%is*'c&" @#' b!in$' #n s'!ici" $' ca)i$a$ III. !ERCADO

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Un !'s%a#!an%' s"4s%ica$" ? ')i%is%a. E) !'s%a#!an%'9 a$'0Bs9 's 0#? isi%a$ 1"! )"s %#!is%as '7%!an-'!"s ?a @#' 's #n" $' )"s 0as i01"!%an%'s !'s%a#!an%'s 'n ') P'!9 ? 0#? !'c"n"ci$" 1"! )a C"cina N""an$inaW.  C"n !'s1'c%" a )"s c)i'n%'s 1'!#an"s 's%' !'s%a#!an%' 's%B Sign up to vote on $i!i+i$" this title a #n %i1" $' c)i'n%' c)as' 1#$i'n%' 's $'ci!9 c)as' AW ? 8W. 

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b. COMPETIDORES: As%!i$ ? Gas%ón 's #n !'s%a#!an%' ?a !'c"n"ci$" naci"na)0'n%' '

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T')'*XFa7: >>>>  R's%a#!an%' O!i'n%a) 6#" K&a Ga!$'ns Di!'cción: A. Pas'" D' La R'1#b)ica >J A M'$ia C#a$!a D') T'a%!" Ma!san"3Mi!a"!'sXLi0aXLi0a T')'*XFa7: >>= E30ai): (((.2#"(&a.c"0 Pa+ina K'b: in*"!0's2#"(&a.c"0  Casba& Di!'cción: A. La!c" > Es@#ina 8'nai$'s Y La!c"3Mi!a"!'sXLi0aXLi0a T')'*XFa7: >>J=  La Caa R's%a#!an% Di!'cción: A. A)*!'$" 8'nai$'s  3Mi!a"!'sXLi0aXLi0a T')'*XFa7: J< Pa+ina K'b:(((.c1)a,a)i0a&"%').c"0.1' Ti1" $' C"0i$a: C"0i$a In%'!naci"na) Va!ia$a

 Ti'n$'ci%a 8)anca Ca*' S#iss' Di!'cción: A. "s' La!c" <=3<<< Oa)" D' Mi!a"!'s3Mi!a"!'sXLi0aXLi0 T')'*XFa7: >>==X>>JJ== E30ai): ca*'s#iss'%'!!a.c"0.1'  La O))a D' La Casa Di!'cción: A. 8'nai$'s  3Mi!a"!'sXLi0aXLi0a  S2? R""0 8a!  R's%a#!an%' Di!'cción: A. A)*!'$" 8'nai$'s >< < Pis" 3Mi!a"!'sXLi0aXLi0a You're Reading a Preview T')'*XFa7: J<= Pa+ina K'b: (((.%&#n$'!bi!$!'s"!%s.c"0X1'!#X Unlock full access with a free trial. Ti1" $' C"0i$a: C"0i$a In%'!naci"na) Va!ia$a. DownloadDE With Free Trial IV. CARACTERISTICAS DEL NEGOCIO ALTO RENDIMIENTO

As%!i$ ? Gas%ón 's #n n'+"ci" $' a)%" !'n$i0i'n%" ?a @#' c#01)' c"n )"s c#a%!" *ac%"!'s ca!ac%'!s%icas @#' 1"s'' )"s n'+"ci"s @#' +'n'!a)0'n%' s"n $' a)%" !'n$i0i'n%".

Es%"s c#a%!" *ac%"!'s s"n:  a. STA6EHOLDERS A+'n%'s $' !i's+"s: Sign up to vote on this title En $ic&" n'+"ci" R's%a#!an%' $' As%!i$ ? Gas%ón9 %!a%a $' $'4ni! ? useful  Useful  Not1"! sa%is*ac'! )as '71'c%a%ias 0ni0as $' ca$a +!#1" *"!0a$" )"s a+'n%'s $' !i's+"s9 si'n$" 's%"s:

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%a!'as 1a!a )"+!a! #n "b-'%i" c"0n 'n bas' a )a UNIDAD ? n" $' s'+0'n%"s.

EEMPLO: L"s a$0inis%!a$"!'s $') B!'a $' b'bi$as ? $' a)i0'n%"s $' ca$a #na $' 's%as B!'as 's !"%a$" $' s# 1#'s%" %!i0's%!a)0'n%' " s'0i an#a)0'n%'9 )"+!an$" as @#' a0b"s s' in")#c!'n 'n )as %a!'as $' ca$a B!'a c"n"ci'n$" )as *"!%a)',as ? $'bi)i$a$'s $' ca$a #nas $' '))as9 1a!a @#' as c#an$" s' ))'' cab" )a !'#nión @#' s' $a an#a)0'n%' 1#'$an '! c#an%" )"+!a!"n c"n-#n%a0'n%' ? c"0" B!'a9 sabi'n$" %a0bi/n @#' B!'a 's )a 0as $/bi) 1a!a @#' 'n c"n-#n%" sabi'n$" ? c"n"ci'n$" ?a $ic&a B!'a 1#'$an !'*"!,a!)a ? )"+!a! )a 0'%a 's%ab)'ci$a 1"! ') !'s%a#!an%' ') a;" si+#i'n%'.

c. RECURSOS: E) !'s%a#!an%' c#'n%a c"n )"s !'c#!s"s n'c'sa!i"s 1a!a ))'a! a cab" s#s 1!"c's"s9 c"0" )" s"n: 3 R'c#!s"s 0a%'!ia)'s: C#'n%a c"n )"s i01)'0'n%"s n'c'sa!i"s $' #na )n'a !'s%a#!an%'!a. E-.: c"cinas9 &"!n"s9 0'sas9 si))as9 '%c. 3 R'c#!s"s �an"s: C#'n%a c"n '01)'a$"s ca1aci%a$"s 1!'ia0'n%'. 3 R'c#!s"s 'c"nó0ic"s: C#'n%a c"n #n ca1i%a) @#' )"s !'s1a)$a. E))"s s' $'$ican 1!i0"!$ia)0'n%' a )a !a,ón $' s'! $' )a '01!'sa c"0" )" ') s'!ici" $' !'s%a#!ación $'-an$" a 0an" $' %'!c'!"s )" @#' s"n ac%ii$a$'s an'7as c"0" )"s s"n: L"s a4c&'s 1#b)ici%a!i"s ? )a ')ab"!ación $' )"s $i*'!'n%'s 0a%'!ia)'s is#a)'s.

$. ORGANIZACIÓN: En c#an%" a )a "!+ani,ación ')n'+"ci" 1"s'' #na c#)%#!a "!+ani,aci"na) bi' You're Reading a Preview $'4ni$a in%an+ib)'0'n%' @#' 's ') ELITISMO Y LO SOFISTICADO as s' !'s1i!a ? s' si'n%' $'s$' @#' #n" in+!'sa ? sa)' $' s#s ins%a)aci"n's. Unlock full access with a free trial. V. ANALISIS FODA

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E) anB)isis FODA &a si$" !'a)i,a$" 'n bas' a )a '71'!i'ncia ii$a 1"! )"s in%'+!an%'s $') +!#1" 'n ') R's%a#!an%' As%!i$ ? Gas%ón #bica$" 'n )a Ca))' Can%#a!ias <9 Mi!a"!'s. 8!in$a s#s s'!ici"s $' a)0#'!," $' <: 3 : 10 $' )#n's a sBba$"9 c'nas $' :> 3 <<:> 10 a. FORTALEZAS Sign up to vote on this title

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Mi 1asión s' !''-a 'n %"$" )" @#' &a+"9 $i+" ? c"0"W. 

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[ Ubicación 's%!a%/+ica 'n ') c'n%!" $' Mi!a"!'s. E) R's%a#!an%' As%!i$ ? Gas%ón 's%a #bica$" 'n )a Ca))' Can%#a!ias <9

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b. DE8ILIDADES A1!'ci'0"s )" @#' %'n'0"s. S"0"s 0#? a*"!%#na$"s $' &ab'! naci$" 'n $"n$' naci0"sW. [ D'sa+!a$ab)' ")"! 'n ') B!'a $' !'c'1ción.La0'n%ab)'0'n%' )a 'n%!a$a 's%a !')aci"na$a c"n ') ba! $') !'s%a#!an%' 1"! )" @#' )a 1!i0'!a i01!'sión 's #n *#'!%' ")"! a ci+a!!i))" )" c#a) $'%'!i"!a )a b#'na %an+ibi)i,ación $') s'!ici". [ P!'s'ncia $' ins'c%"s 'n ') )#+a!. Pa!a 0a)'s%a! n#'s%!"9 1!'s'ncia0"s 'n n#'s%!a 0'sa 0"s@#i%"s ? #na 0"sca. P"! s# 1a!%' ') 1'!s"na) a%!ib#?" 's%a inc"0"$i$a$ a #na !'ci'n%' *#0i+ación. c. AMENAZAS N" ))'+#/ a) 1"s%!'W

[ L"s 1!"b)'0as 1")%ic"s9 s"cia)'s ? 'c"nó0ic"s 1"$!an c"n))'a! a )a $'sc"n4an,a ' ins'+#!i$a$ $') %#!is%a '7%!an-'!". Ac%#a)0'n%' n#'s%!" 1as9 a%!ai'sa #n 1an"!a0a 1"c" 's%ab)' 'n ') B0bi% s"cia)9 'c"nó0ic" ? 1")%ic". Sin '0ba!+" s' 1!'/ b!#sc"s ca0bi"s )" c#a) +'n'!a!a inc'!%i$#0b!' ' ins'+#!i$a$ 'n )"s %#!is%as '7%!an-'!"s9 )"s c#a)' c"n*"!0an ') 0a?"! 1"!c'n%a-' $' #%i)i$a$ 1a!a ') R's%a#!an%'. [ La i0i%ación $' )a c"01'%'ncia. You're$' Reading a Preview La c"01'%'ncia %i'n$' a !'+i!s' #n 0"$')" a) c#a) s'+#i!. T'ni'n$" 'n c#'n%a @#' s")" '7is%' #n R's%a#!an%' As%!i$ ? Gas%ón9 )a b#'na i0i%ación Unlock full access with a free trial. 1"$!a +'n'!a! 1!"b)'0as a )a 0a!ca.

Download With Free Trial $. OPORTUNIDADES N" s' a?an $') 1asW [ C!'ci'n%' $'0an$a $' )a C"0i$a P'!#ana a ni') 0#n$ia). D'4ni%ia0'n%' n#'s%!a c"0i$a 's ca$a ', 0as !'c"n"ci$a 'n ') 0#n$". Es%" b'n'4cia a )"s 1'!%'n'ci'n%'s a) B0bi%" c#)ina!i". [ V'n%a $' *!an@#icias $'bi$" a )a c"n4an,a 'n )a 0a!ca. La c"n4an,a 's i%a) 1a!a )a $'cisión $' )"s in'!si"nis%as $' a1"s%a! 1"! %#  0a!ca. Sign up to vote on this title

VI. FORMULACION DE LA ESTRATEGIA

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E) n'+"ci" c#'n%a c"n $i*'!'n%'s 's%!a%'+ias 1a!a @#' 1#'$an c"nc!'%i,a!

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VII. ALIANZAS ESTRATEGICAS

E) !'s%a#!an%' %i'n' $i*'!'n%'s a)ian,as 's%!a%'+ias 1'!" 0Bs n"%"!ia0'n%' 's%as s' #bican 'n ') %i1" $' a)ian,as $' INTEGRACION HORIZONTAL9 )as a)ian,as 's%ab)'ci$as s"n c"n: 3 E) +!#1" KU9 @#' "1'!a )a ca$'na $' 1"))'!ias PARDOS CHI6EN. 3 C"n )"s acci"nis%as $' DELOSI. 3 La "1'!a$"!a $' )as *!an@#icias $' 6FC9 PIZZA HUT 8URGER 6ING9 CHILIS. VIII. ANALISIS GRUPAL a. INTANGI8ILIDAD DEL SERVICIO:

E) !'s%a#!an%' $' As%!i$ ? Gas%ón c"0" c#a)@#i'! "%!" 1!'s%a$"! $' s'!ici" s# 1!"$#c%" 's in%an+ib)'9 's 1"! '))" @#' s' %an+ibi)i,ación $') s'!ici" 's a %!a/s $':  La !'s'!ación $' 0'sas an%ici1a$a0'n%'  E) #s" $' #n c")"! a!'na 1a!a )a *ac&a$a9 )a c#a) n" 's))a0a%ia $'bi$" a s# c")"!.  E) B!'a $' !'c'1ción $'sa*"!%#na$a0'n%' %i'n' #n ")"! 0#? *#'!%' $' �" $' ci+a!!i))"s ? a)c"&")9 's%" 's $'bi$" a )a 1!"7i0i$a$ c"n ') ba!.  F"n$" 0#sica) 0sica $' sa)ón You're  Una 0#? b#'na 1!'s'n%ación $'Reading 0'sas.a Preview Unlock full access with a free trial.  E) #s" $' c#b'!%'!a ? c!is%a)'!a $' 0#? b#'na ca)i$a$.

With Trial  C"n%a! c"n )a s';a)i,aciónDownload a$'c#a$a 'nFree cas"s $' '0'!+'ncia.

 D'c"!ación $') )"ca)9 s"b!ia ? ')'+an%'9 si'n$" ac"01a;a$a )as 1a!'$'s c"n 1in%#!as abs%!ac%as $' $is%in%"s c")"!'s.  C#'n%a c"n '7%in+#i$"%'s  P'!s"na) $'bi$a0'n%' #ni*"!0a$"

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Not useful  Useful $'  E) n" 1"s''! #na ,"na $' 1a!@#'" 1a!a )a c)i'n%')a As%!i$  Gas%ónW &ac' @#' 0#c&"s ca!!"s 's%/n 's%aci"na$"s $')an%' $') !'s%a#!an%'9 i01"sibi)i%an$" )a isibi)i$a$ $' 's%'.

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E) !'s%a#!an%' $' As%!i$ ? Gas%ón s' a)' $' )a ca$'na $' s'!ici"s3 b'n'4ci"s 1a!a "*!'c'! ') 0'-"! s'!ici" 1"sib)'. I5. MAR6ETING: a. MAR6ETING INTERNO:

A) 1'!s"na) $' As%!i$  Gas%ónW9 s' )' 0"%ia $' 0#c&as 0an'!as 1a!a @#' $'s'01';' bi'n s# ca!+" ? sa%is*a+a a) c)i'n%'9 's%" 's a%!a/s $':  C)as's $' in+)'s: )as c#a)'s s"n !'@#'!i$as 1a!a %"$" s# 1'!s"na) ? 's "b)i+a%"!i"9 1a!a '))" s' )' $a )as *aci)i$a$'s $') cas" ? &"!a!i"s acc'sib)'s.  T!aba-a! 'n '@#i1": a) 1'!s"na) $' As%!i$  Gas%ónW s' )' inc'n%ia ') %!aba-a! 'n +!#1"s ? @#' %"$"s -#n%"s b#s@#'n ? )"+!'n )"s "b-'%i"s $' )a '01!'sa.

 P!"0"ción in%'!na: ') !'s%a#!an%' $' As%!i$  Gas%ónW s' $a 0#c&" )a 1!"0"ción in%'!na9 )" @#' &ac' @#' #n 0"," 1#'$a asc'n$'! a -'*' $' 0","s ? asi s#c'sia0'n%'9 )" @#' a?#$a a @#' ') 1'!s"na) %'n+a $'s'"s $ s#1'!a!s'. b. MAR6ETING E5TERNO: E) 0a!2'%in+ '7%'!n" @#' s' $a 'n ') !'s%a#!an%' 's 'n s# 0a?"!a a %!a/s $' s# 1a+ina K'b9 'n )a c#a) s' 1#'$' !'a)i,a! !'s'!aci"n's c"n > &"!as $' an%ici1ación. O%!" !'c#!s" $') @#' s' a)'9 's a %!a/s $' ais"s Reading a Preview 1#b)ici%a!i"s %a)'s c"0" )as You're 1a+inas a0a!!i))as. Unlock full access with a free trial. c. MAR6ETING INTERACTIVO:

Download Free Trial En ') cas" $') !'s%a#!an%' $' As%!i$ With  Gas%ónW9 ') 1'!s"na) &ac' s'n%i! a) c)i'n%' )" 0as có0"$" 1"sib)'9 s"n 0#? c"!%'s's ? si'01!' 's%Bn a) 1'n$i'n%' $' a)+#na 1"sib)' n'c'si$a$ $') c)i'n%'9 's 1"! '))" @#' #n" $' s#s 0'-"!'s 0'$i"s $' 1#b)ici$a$ 's a %!a/s $' c)i'n%'s a c)i'n%'s.

$. MARCA COMERCIAL

 La i0a+'n 0as !'1!'s'n%a%ia $' As%!i$  Gas%ónW9 )aon$' Ac#!i"9 Sign up to's vote thisGas%ón title 's 1"! '))" @#' )a 0a!ca $' As%!i$  Gas%ónW ins1i!a c"n4an,a ? ca)i$a$ a)  Useful  Not useful 1#b)ic".

5. PUNTOS DE ENCUENTRO

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0"," @#' a%'n$ió a) c"0'nsa) a) sab'! @#' s' a 4na)i,a$" c"n ') s'!ici"9 's1'!a!a 'n )a 1#'!%a &as%a @#' ') c)i'n%' s' !'%i!' 1a!a 1"$'! a+!a$'c'!)' s# isi%a ? $'s1'$i!s' $' '). 5II. CONCLUSIONES

<. #' )a isión $'b' $' 's%a! 0#? bi'n $'4ni$a 1a!a $' 's%a 0an'!a %!aba-a! -#n%" c"n n#'s%!"s a)"!'s ? ') %!aba-" $' n#'s%!"s c)i'n%'s in%'!n" 1a!a ))'+a! a c#01)i! 's%a 0'%a @#' s' &an 1!"1#'s%".

. #' $'b'0"s $' c"n"c'! 0#? bi'n a n#'s%!"s c"01'%i$"!'s 1a!a $' 's% 0an'!a sab'! 'n @#' inn"a!9 's $'ci! a$')an%a!s' si'01!' a 's%"s ? s'! si'01!' )$'!'s $') 0'!ca$".

. R'a)i,a$" ') FODA9 1"$'0"s a1!'cia! @#' As%!i$ ? Gas%ón %i'n' 0#c&as 0as *"!%a)',as ? "1"!%#ni$a$'s 'n c"01a!ación a s#s $'bi)i$a$'s ? a0'na,as. As%!i$ ? Gas%ón *#' ? 's #n '7c')'n%' !'s%a#!an%' @#' a#n 1#'$ 0'-"!a! ? %i'n' )a "1"!%#ni$a$ $' c"n'!%i!s' 'n #n" $' )"s !'s%a#!an%'s 0as 1!'s%i+i"s"s !'c"n"ci$"s in%'!naci"na)0'n%'. Si sab' c"0" s#1'!a! $'bi)i$a$'s ? an%ici1a!s' a )as a0'na,as )"+!a!a '7c')'ncia.

>. E) s'!ici" $' As%!i$ ? Gas%ón 's #n" $' )"s 0'-"!'s. D's$' )a !'a)i,ación $' )a!'s'!ación $' 0'sa9 )a c#a) 's n'c'sa!ia9 #n" s' $a c#'n%a $') c"01)'-" 1!"c's" $' s'!ici" c"n ') @#' c#'n%an. A) ))'+a! a) !'s%a#!an%'9 )" '01)'a$"s b#scan @#' ') c)i'n%' s' si'n%a si'01!' )" 0as có0"$" 1"sib)'9 )"+!an$" as @#' ') c)i'n%' s' si'n%a sa%is*'c&" c"n ') s'!ici" b!in$a$". Reading a$') Preview . As%!i$  Gas%ón %i'n' #n You're b#'n 0an'-" 0a!2'%in+9 %an%" $i!i+i$" a s# c)i'n%')a as c"0" a s#s c")ab"!a$"!'s. Unlock full access with a free trial.

J. La i0a+'n @#' *"!0" Gas%ón Ac#!i" 'n ') P'! si!ió $' 0#c&a a?#$a With Free 1a!a )a in%'!naci"na)i,ación Download $' )a ca)i$a$ $' )aTrial c"cina N""an$ina ? $'0Bs !'s%a#!an%'s 1'!#an"s. 5II. SUGERENCIAS

<. S' 1"$!a &ac'! 0#c&" 0Bs /n*asis 'n )a c#)%#!a "!+ani,aci"na) 1a!a )"+!a! 0#c&" 0Bs c"01!"0is" $' )"s %!aba-a$"!'s 1a!a @#' asi )a a%'nción  $') c)i'n%' ? 1"! 'n$' s# sa%is*acción 'n s# !'s%a#!an%' 0#c&" Sign up to votes'a on this title 0Bs 1)ac'n%'!a. 

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. R'c"0'n$a!a &ac'! #na !''s%!#c%#!ación 'n )a 0isión $'bi$" a @#' )a ac%#a) só)" s' !'4'!' a )a '01!'sa ? n" 0'nci"nan ') %!aba-" 'n '@#i1" @#'

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'01!'sa. J. D'b'!an b!in$a!s' #na n"!0a%ia $' ca)i$a$ 'n %"$"s )"s !'s%a#!an%'s naci"na)'s ? s'! s#1'!isa$"s 1a!a 0an%'n'! ') ni') @#' s' %i'n' $' )a c"cina 1'!#ana. 5II. 8I8LIOGRAFIA

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R's%a#!an%' As%!i$ ? Gas%ónUnlock full access with a free trial. c"0" !'s%a#!an%'  TENEDORES9 c#01)i'n$" sa%is*ac%"!ia0'n%' )"s Download With Free Trial !'@#isi%"s n'c'sa!i"s. Li0a9  $' Oc%#b!' $') <==> R's%a#!an%' ASTRID Y GASTÓN Sign up to vote on this title

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Analisis Del Restaurante Astrid y Gaston

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