A Project Report On Analysis of Marketing Strategies of E-Broking For
Submitted in partial fulfillment of the requirement for the Bachelor of business administration Submitted to:Submitted by:Ms.Payal Sharma Mahesh kumar nod
Mr.
Seth Gyaniram Bansidhar Podar College(PIMS)
Podar road, Nawalgarh, Jhunjhunun (Rajasthan)
DECLARATION
I “MAHE MAHES SH KUMA UMAR NOD” OD” a Stud Studeent Of SETH ETH GYAN YANIRAM IRAM BANSIDHA BANSIDHAR R PODAR COLLEGE(P COLLEGE(PIMS), IMS), NAWALGA NAWALGARH. RH. declare declare that the Project Project Entitled Entitled “Analysis of of Marketing Marketing Strategies Strategies of E-Broking” . In Part Partia iall Fulf Fulfil illm lmen entt of BBA BBA Degr Degree ee Cour Course se in ANGE ANGEL L BROK BROKIN ING G SECURITIES is my Original Work
MAHESH KUMAR NOD
ACKNOWLEDGEMENTS
Any work accomplishment is seldom on person achievement .there are usually many people behind it who contribute to its goodness inform or the other. It was my good luck that the staff of ANGELBROKING was supportive which ease my job by quite a long extent.For the development of the project .I extend my heartful gratitude to Mr. SUMIT MAHESHVARI, Branch Manager, Angel Broking for providing excellent mentoring, encouragement & support.
I sincerely thank who despite his tight schedule spared time for discussions and gave basic ground rules and directions, without which completion of this project would have been impossible. I am highly grateful to the management of ANGELBROKING for giving me the opportunity to work on this Project, and in the process enrich myself with immense learning on all aspects. I am grateful to all employees of ANGEL BROKING for providing me all the information and help I required for the completion of this project. MAHESH KUMAR NOD
Preface
Quite Quite frequ frequent ently ly these these days’ days’ people people talk talk of practi practical cal kno knowle wledge dge,bo ,both th in academic institutions and outside. At each and every aspectin life we require some some sort sort of theo theore reti tica call and and prac practi tica call kn know owle ledg dgee too. too.It It mean meanss on only ly classroom lecture may not be enough to get the proper knowledge either in the business field or social life. Keep Keepin ing g all all this this in view view,, the the pres presen entt repo report rt has has been been writ writte ten n for
t he
highly
promotion competitive
the
brand
environment
position and
of Angel to
study
Broking in the
the
consumer
behavior by working as a promoter at Modern Trade Centers. I am grateful to all those who have have helped helped me in the the successful successful completion completion of this this repor report.I t.I hope I have tried tried my level best in makin making g this this Report. Report.If If there is any error, in this Report I want to apologies for that for that
CONTENTS Introduction to the Industries Indian Stock Market Major players the Broking industry in India Introduction of the company Products of Angel Broking
Fundamental Services • Technological Services • Commodity Services About the other companies Comparative Analysis of the company Market share of Angel Broking Limitation Study of Selected research problem Description of terminology used in Broking company Research Methodology
Findings and summary of learning experience Achievement Conclusion Recommendation Questionnaire Bibliography
OBJECTIVE OF THE STUDY
Main objective of the project is to find out the strategies ofdifferent EBrok Brokin ing g firm firmss and and eval evalua uate te them them.. Proj Projec ectt is abou aboutt tope topene netr trat atee the the competitors of ANGEL BROKING LTD. Conclusionof this project can give an idea of strategies of different companies which may be helpful to the company. Now days all the brokingcompanies brokingcompanies in India are trying to establish themse themselve lvess in thecom thecompet petiti itive ve marke market. t. They They are introd introduci ucing ng innova innovativ tivee marketing strategies to survive in the market. Many other privatecompanies are looking to enter in the Indian Broking market .so itis very essential to a company to innovate their marketingstrategies in terms of
• Well educated and capable capable employee employee in the the agency agency • Marketing of their products • Deployment of their products
• Targeting the right and potential customers • Differentiating from other companies • Future plan of the company
This This study study consis consists ts of to find find out the market marketing ing strate strategie giess of differ different ent Broking companies which are the competitors of ANGEL BROKING LTD.
INTRODUCTION TO THE INDUSTRY THE HISTORY OF INDIAN E-BROKING INDUSTRY
The first publicly issued security can be tracked back to the fourteenth centur century y in Venice Venice where where the the gov govern ernmen mentt made made the firstk firstknow nown n issue issue of bonds bonds.. These These gov govern ernmen mentt securi securitie tiess were were purcha purchased sed by mercha merchants nts and landowners as investments. In and and arou around nd 17 1750 50ss in En Engl glan and, d, trad trader erss in the the shar shares es of earl early y companies would commonly meet in Jonathans Coffee Houseto trade shares and make business deals. Early share bids and offerswere written on the Coffee House walls and the trading process was highly unregulated, with insider trading forming the basis formost investment decisions. By 1773, Trading Clubs had formed, and in 1801 a group of traders raised 20,000 pounds to build the London Stock Exchange in Capel Court. A simi simila larr proc proces esss was was occu occurr rrin ing g in Amer Americ ica. a. By the the earl early y 17 1790 90ss many many
merchants had begun trading shares. Just as in London, these early traders often met at coffeehouses in an informal environment. In 1792, 24 Brokers who each paid $400 for a "tradingseat" signed the Buttonwood Tree Agreement. This agreementoutlined the regulations under which shares could be bought andsold. These regulations formed the basis for trading rules that Still exist today and led to the formation in 1817 of theNew York Stock Exchange. Much water has passed under the bridge since then and we forward all the way to late 1990s. By late 1990s, most of the stock exchanges had been automated, and the “open outcry” method of trading was the thing of the past. Most stock exchanges began to use computers to replace floor traders. Floor traders take phone and computer ordersfrom brokers, and negotiate a trade with stock specialists at trading stations on the trading floor. The internet orders placed by
clientsare
first
processed
and
authorized
through
the
stock
brokers’computer system before being automatically placed on the stocke xchang xchanges’ es’ comput computer er system systems. s. This This period period saw the rise rise inpopu inpopular larity ity and acceptance of online stock broking. Angel Broking's tryst with excellence in customer relations began more than 20 years ago. Today, Angel has emerged as apremium Indian stockstock-bro brokin king g and wealth wealth manage managemen mentt hou house, se, withan withan absolu absolute te focus focus on retail business, and a commitment to provide "Real Value for Money" to all its clients. The Angel Group is a member of the Bombay StockExchange (BSE), National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country country i.e. NCDEX MCX. We are also registered registered as a Depository Depository Participant with CDSL.
Angel Group of Companies
Angel Broking Ltd. :- Member on the BSE and Depository Participant with CDSL
Angel Capital & Debt Market Ltd. :- Membership on the NSE Cash and Futures & Options Segment
Angel Commodities Broking Ltd. :-Member on the NCDEX & MCX Angel Securities Ltd. :-
Member on the BSE
Introduction Meaning of stock market A stock market is a private or public market for the trading of company stock andderivatives of company stock at an agreed price; both of these are securities listed on astock exchange as well as those only traded privately. Trading Participants in the stock market range from small individual stock investors to largehedge fund traders, who can be based anywhere. Their orders usually end up with aprofessional at a stock exchange, who executes the order. Some exchanges are physical locations where transactions are carried out on a tradingfloor, by a method known as open outcry. This type of auction is used in stock exchangesand commodity exchanges where traders may enter "verbal" bids and offer ssimultaneously. The other type of exchange is a virtual kind, composed of a network of computers where trades are made electronically via traders.
Actual trades are based on an auction market paradigm where a potential buyer bids aspecific price for a stock and a potential seller asks a specific price for the stock. (Buyingor selling at market means you will accept any ask price or bid price for the stock,respectively.) When the bid and ask prices match, a sale takes place on a first come firstserved basis if there are multiple bidders or askers at a given price.
Stock market index The movements of the prices in a market or section of a market are captured in priceindices called stock market indices, of which there are many, e.g., the S&P, the FTSE andthe Euronext indices. Such indices are usually market capitalization (the total marketvalue of floating capital of the company) weighted, with the weights reflecting the contribution of the stock to the index.
T he
constituents
include/exclude
stocks
of in
the
index
order
to
are
reviewedfrequently
reflect
the
to
changing
business environment. environment .
Derivative instruments Financial innovation has brought many new financial instruments whose pay-offs or values depend on the prices of stocks. Some examples are exchange-traded funds (ETFs),stock index and stock options, equity swaps, single-stock futures, and stock index futures.These last two may be traded on futures exchanges (which are distinct from stock exchanges—their history traces back to commodities futures exchanges), or traded over-the-counter. As all of these products are only derived from stocks, they are some times
considered to be traded in a (hypothetical) derivatives market, rather than the (hypothetical) stock market.
The Bombay Stock Exchange The Bombay Stock Exchange Limited (formerly, The StockExchange, Mumbai popularly called The Bombay Stock Exchange, or BSE) is the oldest stock exchange inAsia. It is located at DalalStreet,Mumbai, DalalStreet,Mumbai, India.
The Bombay Stock Exchange was established in 1875. There are around 4,800 Indiancompanies listed with the stock exchange[1], and has a significant trading volume. As ofAugust 2007, the equity market capitalization of the companies listed on the BSE was US$ 1.11 trillion[2]. The BSE SENSEX (SENSitive indEX), also called the "BSE 30", is awidely used market index in India and Asia.
National stock Exchange The National Stock Exchange of India Limited (NSE), is a Mumbai-based stock exchange. It is the largest stock exchange in India and the third largest in the world in terms of volume of transactions[1]. NSE is mutually-owned by a set of leading financial institutions, banks, insurance companies and other financial intermediaries in India but itsownership and management operate as separate entities[2]. As of 2006, the NSE VSAT terminals, 2799 in total, cover more than 1500 cities across India[3]. In July 2007, the NSE had a total market capitalization of 42,74,509 crore INR making it the second-la -largest stock market in South Asia in terms of marketcapitalization[4]. The National Stock Exchange of India was promoted by leading Financial institutions at the behest of the Government of India, and was incorporated
in Nove Novemb mber er 19 1992 92 as a taxtax-pa payi ying ng comp compan any. y. In Apri Aprill 19 1993 93,, it was was recognized as a stock exchange under the Securities Contracts (Regulation) Act, Act, 195 1956. 6. NSE commen commenced ced operat operation ionss in the Wholes Wholesale ale Debt Debt Market Market (WDM) segment in June 1994. The Capital Market (Equities) segment of the NSE commenced operations in November 1994, while operations in the Derivatives segment commenced in June 2000
Hang Seng Index Hang Seng" redirects here. For the bank with the same name, see Hang Seng Bank. For all other uses, see Hang Seng (disambiguation). The Hang Seng Index (abbreviated:HSI, Chinese: 恒 生 指 數 ) is a freefloatadjusted market capitalization-weighted stock market index in Hong Kong. It is used to record andmonitor daily changes of the largest companies of the Hong Kong stock market and is the main indicator of the overall market performance in Hong Kong. These 40 companies represent about 65% of capitalization of the Hong Kong Stock Exchange.
Stock market crash A stock market crash is often defined as a sharp dip in share prices of equities listed on the stock exchanges. In parallel with various economic factors, a reason for stock market crashes is also due to panic. Often, stock market crashes end up with speculative economic bubbles. There have been famous stock market crashes that have ended in the loss of billions of dollars and wealth destruction on a massive scale. An increasing number of people are involved in the stock market, especially since the social security and retirement plans are being increasingly privatized and
linked to stocks and bonds and other elements of the market. There have been a number of famous stock market crashes like the Wall Street Crash of 1929, the stock market crash of 1973–4, the Black Monday of 1987, the Dotcom bubble of 2000. But those stock market crashes did not begin in 1929, or 1987. They actually started years or months before the crash really hit hard. One of the most famous stock market crashes started October 24, 1929 on Black Black Thursd Thursday. ay. The Dow Jones Jones Indust Industria riall lost lost 50 50% % during during this this stock stock market crash. It was thebeginning of the Great Depression. Another famous crash took place on October 19, 1987
Function and purpose The stock market is one of the most important sources for companies to raise money.This allows businesses to go public, or raise additional capital for expansion. The liquidity that an exchange provides affords investors the ability to quickly and easily sellsecurities. This is an attractive feature of investing in stocks, compared to other less liquid investments such as real estate. History has shown that the price of shares and other assets is an important part of the dynamics of economic activity, and can influence or be an indi indica cato torr of soci social al mood mood.R .Ris isin ing g shar sharee pric prices es,, for for inst instan ance ce,, tend tend to be associated with increased business investment and vice versa. Share prices also also affec affectt the wealth wealth of hou househ sehold oldss and their their consum consumpti ption. on.The Theref refore ore,, central banks tend to keep an eye on the control and behavior of the stock mark market et and, and, in gene genera ral, l, on the the smoo smooth th op oper erat atio ion n of fina financ ncia iall syst system em functions. Financial stability is the raison d'être of central banks.
Exchanges also act as the clearing house for each transaction, meaning that they collectand collectand deliver the shares, shares, and guarantee guarantee payment to the seller of a security. This eliminates the risk to an individual buyer or seller that the counterparty could default on the transaction. The smooth functioning of all these activities facilitates economic growth in that lowercosts and enterprise risks promote the production of goods and services as well as employment. In this way the financial system contributes to increased prosperity.
Relation of the stock market to the modern financial system The financial system in most western countries has undergone a remarkable transf transform ormati ation. on. One featur featuree of this this develo developme pment nt is disint disinterm ermedi ediati ation. on. A portion of the funds involved in saving and financing flows directly to the financial markets instead of being routed via banks' traditional lending and deposit operations. The general public'sheightened interest in investing in the stock market, either directly or through mutual funds, has been an important component of this process. Statistics show that in recent decades shar shares es have have made made up an incr increa easi sing ngly ly larg largee prop propor orti tion on of ho hous useh ehol olds ds'' financial assets in many countries. In the 1970s, in Sweden, deposit accounts and other very liquid assets with little risk made up almost 60 per cent of households' financial wealth,compared to less than 20 per cent in the 2000s. The major part of this adjustment infinancial portfolios has gone directly to shares but a good deal now takes the form of various kinds of institutional investment for groups of individuals, e.g., pension funds, mutual funds, hedge hedge funds funds,, insura insurance nce invest investmen mentt of premiu premiums, ms, etc. etc. The trend trend toward towardss
forms of saving with a higher risk has been accentuated by new rules for most funds andinsurance, permitting a higher proportion of shares to bonds. Similar tendencies are to befound in other industrialized countries. In all develo developed ped econom economic ic system systems, s, such such as the Europe European an Union Union,, the United United States, Japan and other developed nations, the trend has beenthe same: saving has moved away from traditional (government (government insured) bank deposits to more risky securities of one sort or another.
The stock market, individual investors, and financial risk Riskier long-term saving requires that an individual possess the ability to manage manage theass theassoci ociate ated d increa increased sed risks risks.. Stock Stock prices prices fluctu fluctuate ate widely widely,, in marked contrast to thestability of (government insured) bank deposits or bonds. This is something that couldaffect not only the individual investor or household household,, but also the economy on a largescale largescale.. The following following deals with some of the risks of the financial sector in general and thestock market in particular.
This
is certainly
more
important
now
that
so
many
newcom newcomers ershav havee entere entered d the stock stock market market,, or have have acquir acquired ed other other 'risk 'risky' y' investments (such as'investment' property, i.e., real estate and collectables). Wit With each each pass passin ing g year year,, the nois oise lev level in the stock tock mark markeet rises ises.. Televisionc Televisioncomme ommentato ntators, rs, financial financial writers, writers, analysts, analysts, and market market strategist strategistss are all overtalking eachother to get investors' attention. At the same time, indivi individua duall invest investors ors,, immers immersed ed in chatro chatrooms oms and messag messagee boards boards,, are exchan exchangin ging g questi questiona onable ble and often often mislea misleadin ding g tips. tips. Yet,de Yet,despi spite te all this this available information, investors find it increasingly difficult to profit.Stock prices skyrocket with little reason, then plummet just as quickly, and people who have turned turned to investing investing for their children's children's education and their own
retirement becomefrightened. Sometimes there appears to be no rhyme or reason to the market, only folly. This is a quote from the preface to a published biography about the longterm term valuevalue-ori orient ented ed stock stock invest investor or Warren Warren Buffet Buffett.[ t.[2] 2] Buffet Buffettt began began his career with $100, and$105,000 from seven limited partners consisting of Buffett's family and friends. Over theyears he has built himself a multi billion-dollar fortune. The quote illustrates some ofwhat has been happening in the stock market during the end of the 20th century and thebeginning of the 21st.
The behavior of the stock market NASDAQ in Times Square, New York City. From experience we know that investors may temporarily pull financial prices away fromtheir long term trend level. Over-reactions may occur—so that that exce excess ssiv ivee op opti timi mism sm(e (eup upho hori ria) a) may may driv drivee pric prices es un undu duly ly high high or excess excessive ive pessim pessimism ism may drive drive prices prices und unduly ulylow low.. New theore theoretic tical al and empirical arguments have been put forward against the notionthat financial markets are efficient. Accord According ing to the effici efficient ent market market hyp hypoth othesi esiss (EMH), (EMH), only only change changess in fundamentalfactors, fundamentalfactors, such as profits or dividends, ought to affect share prices. (But this largelytheoretic academic viewpoint also predicts that little or no trading should take place—contrary to fact—since prices are already at or near equilibrium, having priced in allpublic knowledge.) But the efficientmarket hypothesis is sorely tested by such events asthe stock market crash in 1987, when the Dow Jones index plummeted 22.6 percent—thelargest-ever oneon e-da day y fall fall in the the Unit United ed Stat States es.. Th This is even eventt demo demons nstr trat ated ed that that shar sharee pricescan fall dramatically even though, to this day, it is impossible to fix a definite cause: athorough search failed to detect any specific or unexpected
development that mightaccount for the crash. It also seems to be the case more more genera generally lly that that many many price pricemov moveme ements nts are not occasi occasione oned d by new information; a study of the fifty largest one-dayshare price movements in the United States in the post-war period confirms this.[3]Moreover, while the EMH EM H pred redicts icts tha that all all price rice move movem ment ent (in the the abse bsence nce of chang hangee infundame infundamental ntal informati information) on) is random random (i.e., (i.e., non-trend non-trending), ing), many studies studies have shown amarked tendency for the stock market to trend over time periods of weeks or longer. Various explanations for large price movements have been promulgated. For instance,some research has shown that changes in estimated risk, and the use of cert certai ain n stra strate tegi gies es,s ,suc uch h as stop stop-l -los osss limi limits ts and and Valu Valuee at Risk Risk limi limits ts,, theoretically could cause financialmarkets to overreact. Othe Otherr rese resear arch ch has has show shown n that that psyc psycho holo logi gica call fact factor orss may may resu result lt in exa exagg ggeerat rated
stoc stock k
pri pricem cemov ovem emen entts.
Psych sychol olo ogic gical
resea esearc rch h
has has
demonstrated that people are predisposed to'seeing' patterns, and often will perceive a pattern in what is, in fact, just noise.(Something like seeing familiar shapes in clouds or ink blots.) In the present context thismeans that a succ succes essi sion on of go good od news news item itemss abou aboutt a comp compan any y may may lead lead inve invest stor orss tooverreact positively (unjustifiably driving the price up). A period of good retu return rnss
als alsob obo oost osts
the
inve invesstor tor's
self elf-co -confi nfiden dence, ce,
reduc educin ing g
his
(psychological) risk threshold.[4] Anot Anothe herr ph phen enom omen enon on—a —als lso o from from psyc psycho holo logy gy—t —tha hatt work workss agai agains nstt an objectiveassessment is group thinking. As social animals, it is not easy to stick to an opinion thatdiffers markedly from that of a majority of the group. An exampl examplee with with which which one may be famili familiar ar is the the reluct reluctanc ancee to enter enter a rest restau aura rant nt that that is empt empty; y; peop people le gene genera rall lly y pref prefer er toha tohave ve thei theirr op opin inio ion n validated by those of others in the group. In one paper the authors draw an analogy with gambling.[5] In normal times the marketbehaves marketbehaves like a game of roulette; roulette; the probabili probabilities ties are known known and
largely independent ofthe investment decisions of the different players. In times of market stress, however, thegame becomes more like poker (herding beh behav avio iorr take takess ov over er). ). Th Thee play player erss no now w must must give givehe heav avy y weig weight ht to the the psychology
of
other
investors
and
how
they
are
likely
to
reactpsychologically. The stock market, as any other business, is quite unforgiving of amateurs. Inexperiencedinvestors rarely get the assistance and support they need. In the period running up to therecent Nasdaq crash, less than 1 per cent of the analyst's recommendations had been tosell (and even during the 2000 - 2002 crash, the average did not rise above 5%). Themedia amplified the general euphoria, with reports of rapidly rising share prices and thenotion that large sums of money could be quickly earned in the so-called new economystock market. (And later amplified the gloom which descended during the 2000 2002crash, so that by summer of 2002, predictions of a DOW average below 5000 were quitecommon.)
Irrational behavior Sometimes the market tends to react irrationally to economic news, even if that that news news hasn hasno o real real effe effect ct on the the tech techni nica call valu valuee of secu securi riti ties es itse itself lf.. Therefore, the stock market can beswayed tremendously in either direction by press releases, rumors, euphoria and mass panic. Over the short-term, stocks and other securities can be battered or buoyed by any any nu numb mber er of fast fast mark market et-c -cha hang ngin ing g even events ts,, maki making ng the the stoc stock k mark market et difficult to predict.
INDIAN STOCK MARKET Thee origination of the Indian securities market may be traced back to 1875, when 22 enterprising brokers under a Banyan tree established the Bomb Bombay ay Stoc Stock k Ex Exch chan ange ge (BSE (BSE). ). Over Over the the last last 12 125y 5yea ears rs,, the the Indi Indian an securi securitie tiess market market has evolve evolved d contin continuou uously sly to become become one of the most most dynami dyn amic, c, modern modern and effici efficient ent securi securitie tiesma smarke rkets ts in Asia. Asia. Today, Today, Indian Indian market marketss confor conform m to intern internati ationa onall standa standards rds both both in terms terms of operat operating ing efficiency.
Structure and size of the markets: Today India has two national exchanges,
the Bombay Stock
Exch Ex chan ange ge (BSE (BSE)) and and the the Nati Nation onal al Stoc Stock k Ex Exch chan ange ge (NSE (NSE). ).Ea Each ch has has full fully y
elec electr tron onic ic trad tradin ing g
plat platfo form rmss
with with arou around nd 94 9400 00 part partic icip ipat atin ing g
broking outfits. Foreign brokers account for 29 of these. There are some 9600 companies listed on the respective exchanges with a comb combin ined ed mark market et capi capita tali liza zati tion on near near $1 $125 25.5 .5bn bn Any Any mark market et that that has has experienced this sort of growth has an equally substantial demand for highly efficient settlement procedures. In Indi Indiaa 99 99.9 .9% % of the the trad trades es,, acco accord rdin ing g to the the Nati Nation onal al Secu Securi riti ties es Depository, are settled in dematerialized form in a T+2 rollings ettlement environments. In addition, trades are guaranteed by the National Clearing Corporation of India Ltd. (NSCCL) and Bank of India Shareholding Ltd. (BOISL), Clearing Corporation houses of NSE and BSE respectively. The main functions of the Clearing Corporation to work out. Furthermore, each exchange has a Settlement Guarantee Fund to meet with any unpredictable situation and a negligible trade failure of 0.003%. the Clearing Corporation of the exchanges assumes the counter-party risk of
each each memb member er and and gu guar aran ante tees es sett settle leme ment nt thro throug ugh h a fine fine-t -tun uned ed risk isk mana manage geme ment nt syst system em and and an inno innova vati tive ve meth method od of on onli line ne po posi siti tion on monitoring. It also ensures the financial settlement of trades on the deliver the required funds and/or securities with the help ofa settlement guarantee fund.
Advantages Of Online Trading
The first major advantage of trading online is the ability tohave total control over ones investments. Before the advent ofonline trading, investors had to go through a stockbroker in orderto buy and sell their stocks. This process is tedious, can take upvalue able time and is costly. In addition to that, that, broke brokers rs cansom cansometi etimes mes persua persuade de invest investors ors to buy and sell sell certai certain n stocksbecause of personal reasons. When investors trades online they have total control of theirmoney. In addition to that, investors investors have the luxury ofspeed. They can buy and sell stocks quickly, which can help themsave money. An example of this is if investors want to buy certainstocks at low price, by the time they call their broker andeventually buy the stock the price could have increased during thattime period. This same example applies to when investors want to sell a stock at a certain time. While the investors are calling theirbroker and the stock is being sold, the pricecould have dropped.This could sometimes cost investors thousands of dollars. Withonline trading, people can buy and sell at the exact time theychoose to do so because it is just a mouse click away. Onli Online ne trad tradin ing g is also also bene benefi fici cial al beca becaus usee it redu reduce cess the the cost costof of transaction. Instead of payingbroker , which can be verycostly , investors
can can trad tradee on onli line ne and and pay pay a smal smalll fee fee to thei theirc rcom ompa pany ny.. this this save savess the the customers from having to pay commissionto the stockbroker. Furthermore, since” the explosion of onlinebrokerages has driven the cost of transactions way way do down wn,, trad tradin ingo gonl nlin inee is chea cheape perr than than ever ever.. Th This is is beca becaus usee all all the the compan companied ied arecom arecompet peting ing for busine business ss contin continue ue reduci reducing ng their their costs costs to attractcustomers. Thee last Th last majo majorr adva advant ntag agee of trad tradin ing g stoc stocks ks on onli line ne is that thatmo more re information is available then ever before. Investors can getthe most up to date stock quotes and can reach any company theyplan on buying stock for. This information was previously onlyavailable to stockbrokers. With the new technology the internetoffers, it is available to everyone. With this information theinvestors can become more educated and make good decision onthe stocks they want to buy and sell. One such website that allowsusers to gather information is Quote.com. Quote.com has graphic charts that updates the invest investors ors’’ po portf rtfol olio io throug throughou houtt the day andals andalso o lets lets invest investors ors create create “watch lists” or mock portfolios thatmonitor alternative investment options”. This means that customerscan plan out different investing stratifies and see how ho w thos thosec ecom ompa pare re to the the on ones es they they are are alre alread ady y inve invest sted ed in. in. Th Thes esee advantageshave contributed greatly to the increase of ntrading online.
Disadvantages of online training Onemaj Onemajor or disadv disadvant antage age with with online online tradin trading g is that that therea thereare re many many security risks. The internet is a wonderful but dangerousplace dangerousplace to do business. Hackers have the ability to access personalinformation on anyone who has ever searched the internet, whichincludes credit card information. This was the main reason acompany like Charles Schwab was reluctant to start trading onli on line ne.A .Alt ltho houg ugh h the the perc percen enta tage ge is smal small, l, ther theree is stil stilll a smal smalll chan chance ce
thathackers can access ones account (price 2) companies are taking themost serious precautions on this matter. Another drawback to trading online is that, whilecompanies offer trades that are quick and on the spot, in actuality itcan take up to several hours to complete or even not to becompleted at all. According to the Securities and ExchangeCommission, “E-traders registered more than 3,300 comp compla lain ints ts inth inthee 12 mont months hs ende ended d in Sept Septem embe berr 19 1999 99,, a 19 197 7 perc percen entt incr increa ease se ov over er 19 1998 98 and and near nearly ly 2,00 2,000 0 perc percen entt high higher er than than in 19 1997 97”. ”. Thismeans that here was an increase in problems that the web siteswere having. This could have serious effects on investors becausethey could think they bought a stock or sold a stock at a certaintime but in actuality the transaction registered late or not at allcosting that investor money. The internet is unpredictable and stable. One can neverknow when a web site will fail. In situations where there is aproblem like this, investors can usually call their brokerage firmand the problem is fixed right away. However, the problem withonline trading companies is that they are too large and are not“easily reached by e-mail or phone”. This is the main conc concer ern n foro foronl nlin inee brok broker erag agee firm firmss and and they they are are tryi trying ng thei theirr best best to alleviatethese problems. Finally the most important problem with online trading isthat it is so quick and easy to make transaction, that money can belost just as quick and just as easily. Some people that invest onlinedo not know how the stock market words and think they can justinvest in anything and it will make them money. According intoforesters search, “two types of traders have already moved online‘the aggressive affluent’ and those who want to ‘get rich rich qu quic ick. k.”. ”.Th Thes esee two two grou groups ps make make up 70 perc percen entt of the the peop people le that that wantinvestors trading online today. These people can make rashdecisions and lose a lot of their money. People like this generallythink that investing in
the stock market is like gambling in LasVegas. This is a dangerous attitude and could make people losemoney they cannot afford to lose.
Major Players in the BROKING Industry in India 1. SHAREKHAN 2. ANAND RATHI 3. MOTILAL OSWAL 4. IL&FS 5. INDIABULLS 6. HDFC SECURITIES 7. INDIA INFOLINE 8. ANGELBROKING 9. RELIGARE 10. RELIANCE MONEY 11.ICICI DIRECT 12.BONANZA 13.MAGAL KESHAV 14. JAIPURK SECURITIES 15. UTI SECURITIES 16. GEOJIT
17. KARVY 18. MAN FINANCIAL 19. JP MORGAN STANLEY 20. ASIT C METHA
INTRODUCTION OF THE COMPANY COMPANY PROFILE OF ANGEL BROKING LTD
Mr. Dinesh thakkar is the man behind the successfulbuilding of angel broking as India’s leading retail stock brokinghouse with his vision, devotion, dedication, keen foresight and zealto excel. He is amo among
the
first rst
genera nerattion
stock ockbrok broke er
who
iscredi reditted
for
conceptualizing and the subsequently promoting angelgroup in 1987. He was attracted towards the stock market due to itsprospects of fast growth. He proved his skill and abilities throughefficient trading of stocks by using advanced and innovation toolsof technical analysis. He started his operations as a sub-broker sub-broker from a smalloffice smalloffice at dalal street with a client base of just around 25 clients andtotal staff strength of 3 employees. With his 100% focus on theretail clientele coupled with his expertise in investment advisoryservices, he has scaled much greater height as is evident from ournetwork strength and nation wide presence today.
The Angel Group has emerged as one of the top 5 retail stockbroking house houses s in Indi India, a, havi having ng membe membersh rship ips s on BSE, BSE, NSE NSE andthe andthe two two leading commodity exchanges in the country i.e. NCDEXand MCX. Angel Broking Ltd is also registered as a depositoryparticipant with CDSL. It is the only 100% retail stock brokinghouse brokinghouse offering a gamut of retail retail centric centric servic services es like like Researc Research,I h,Inve nvestm stment ent Adviso Advisory, ry, and Weal Wealth th
Mana Manage geme ment nt
Serv Serviices, es,
E-Bro -Broki king ng
&
Commo ommodi ditties ies
individual investor
VISION • TO PROVIDE BEST VALUE FOR • MONEY TO INVESTORS THROUGH INNOVATIVE • PRODUCTS TRADING/INVESTMENT TRADING/INVESTMENT STRATEGIES, • STATE OF THE ART TECHNOLOGY AND PERSONALISED SERVICE
BUSINESS PHILOSOPHY • ETHICAL PRACTICES PRACTICES & TRANSPARENCY IN ALL OUR DEALINGS • CUSTOMER INTEREST INTEREST ABOVE ABOVE OUR OWN • ALWAYS DELIVER DELIVER WHAT WE PROMISE EFFECTIVE EFFECTIVE COST MANAGEMENT
to
VALUES • INTEGRITY • TEAMWORK • QUALITY MINDSET •E ENTREPRENEURSHI NTREPRENEURSHIP P • SERVICE ORIENTATION • PASSION & COMMITMENT
ABOUT ANGEL • We have a Pan India presence with more than 5000+ intermediaries. We offer services like:
Equity Broking
Commodities
Depository
Research
E-broking
Advisory
Portfolio Management Services
Mutual Fund Distribution
• A client base of 4, 50,000 50,000 + active Investors Investors is serviced by our our strong team of 4600 + employees across branches. • The above distribution distribution makes our client servicing levels one of the highest in the industry • 50 member research team doing technical, fundamental,derivative and commodity analysis, one of the largest in theindustry. • First broking house to start 100% retail focus research in the industry
ANGEL GROUP COMPANIES: • BSE- ANGEL BROKING LTD • NSE- ANGEL ANGEL CAPITAL AND DEBT DEBT MARKET LTD • NCDEX & MCX- ANGEL ANGEL COMMODITIES BROKING (P) LTD
Award Angel was awarded awarded the coveted the “Major “Major Volume Volume Driver” trophy from BSEfor the Year 2004-2005, 2005 -2006 & 2006 -2007.That mean meanss the the maxi maximu mum m nu numb mber er of trad tradee on BSE BSE has has been been do done ne from from Angel Broking Ltd
TIE UP BANK’S • HDFC • ICICI • AXIS • CORPORATION • ORIENTAL BANK OF COMMERCE COMMERCE • KARNATAKA • YES
Products of Angel Broking E-Broking Angle has 3 different products and voila trading on BSC, NSC,F&O, MCX & NCDEX. It provides three softwares to customersfor online trading.
1. Angel Diet
• Application based ideal for traders. • User friendly & simple navigation • Robust & speedier execution of trade • BSC, NSC, F&O, MCX & NCDEX
2. Angel Trade
• Browser based for investor • No installation required • Advantage of mobility • Trading as simple as internet surfing • BSC, NSC, F&O, MCX & NCDEX
3. Angel Anywhere
• Application based ideal for traders using technical tool • Intra-day/historical charts with various indicators • BSC, NSC, Cash & Derivatives
Investment Advisory Services To deriv erivee op opttimum imum retur eturns ns fro from equi equitty as an asset sset class lass requi equirres professional guidance and advice. Professional assistance will always be beneficial in wealth creation. Investment decisions without expert advice would be like treating ailment without the help of a doctor. • Expert Expert Advice: Advice: Their expert investment advisors are based at various branches across India to provide assistance in designing and monitoring portfolios.
Their Their advisors advisors will regularly regularly monitor monitor customers customers investments andguide customers to book timely profits. They will also guide them in adopting switching techniques from one stock to another during various market conditions.
• Timely Entry & Exit:
• De-Risking Portfolio: A diversified portfolio of stocks is always better than concentration in a single stock. Based on their research, They diversify the portfolio in growth oriented sectors and stocks to minimize the risk and optimize the returns.
Commodities A comm commod odit ity y is a basi basicc go good od repr repres esen enti ting ng a mone moneta tary ryva valu lue. e. Commodities are most often used as a inputs in the production of other goods or services. With the advent of new online exchange, commodities can can no now w be trad traded ed in futu future ress mark market ets. s. When When they they are are trad traded ed on an exchange,Commodities exchange,Commodities must also meet specified minimum standards known as a basic grade.
Depositary Participant Services Angel Broking Ltd. Is a DP services provider though CDSL.We offer deposi depositor tory y servic services es to create create a seamle seamless ss transa transacti ction on platfo platform rm to execut executee
trades trades throu through gh Angel Angel group group of compan companies ies and settle settle these these transa transacti ctions ons through Angel Depository services. • Wide branch coverage • Personalized/attentive Personalized/attentive services of trained a dedicated dedicated staff • Centralized billing & accounting accounting • Acceptance & execution of instruction on fax • Daily statement of transaction transaction & holdings statement on email • No charges for extra transaction statement & holdings statement
Mutual Fund To enable clients to diversify their investment in the rightdirection. Angel Broking has added another product in its rangewith mutual funds. • Access to in-depth research research & proper selection selection from diversified diversified funds based on your preferred criteria • Rating and rankings of all mutual funds funds from our in house house expert analysts • News and alertfor your Mutual fund Portfolio and performance performance tracking with watch lists • Current and historical historical performance of of different funds funds enabling comparisons
Benefits
No risk of loss,wrong transfer,mutilation or theft of share certificates.
Hassle free automated pay-in of your sell obligations by your clearing members
Reduced paper work.
Speedier settlement process. Because of faster transfer and registration of securities in your account, increased liquidity of your securities.
Instant disbursement of non-cash benefits like bonus and rights into your account.
Efficient pledge mechanism.
Wide branch coverage.
Personalized/attentive Personalized/attentive services of trained help desk.
‘Zero’ upfront payment.
No charges for extra transaction statement & holding statement.
All in one combined Monthly ‘Bill-cum Transaction-cum-Holdingcum-ledger’ statement
FUNDAMENTAL SERVICES The Sunday Weekly Report
This weekly report is ace of all the reports. It offers acomprehensive market overview and likely trends in the weekahead.It also presents top picks based on an in-depth analysis of technicaland fundamental factors.It gives short term and long-term outlook on these scripts,their price targets and advice trading strategies. Another unique feature of this report is that it provides anupdated view of about 70 prominent stocks on an ongoing basis.
Stock Analysis
Angel’s stock research has performed very well over the past fewyears and angel model portfolio has consistently outperformed thebenchmark indices. The fundamentals of select scripts arethoroughly analyzed and actionable advice is provided along withinvestment rationale for each scrip Flash News
Key developments and significant news announcement thatare likely to have an impact on market / scripts are flashed live ontrading terminals. Flash news keeps the market men updated on anonline basis and helps them to reshuffle their holdings.
TECHNICAL SERVICES
Intra-Day Calls For day traders angel provides intraday calls with entry,exit and stop loss loss leve levels ls du duri ring ng the the mark market et ho hour urss and and ou ourr call callss are are flas flashe hed d on ou our r
term termin inal als. s. Our Our anal analys ysts ts cont contin inuo uous usly ly trac track k the the call callss and and prov provid idee the the recommendations according to the market movements. Past performance of these calls in terms of profit/lossis also available to our associates to enable them to judge the success rate
Posting Trading Calls Angels “Position Trading Calls” are based on a through analysis of the the pric pricee move moveme ment ntss in sele select cted ed scri script ptss and and prov provid ides es call callss for for taki taking ng positions with a 10 - 15 days time span with stoplosses and targets. These calls are also flashed on our terminals during market hours.
Derivative Strategies Our analyst take a view on the NIFTY and selected scriptsbased on derivatives and technical tools and devise suitable“Derivative Strategies” , which are flashed on our terminals andpublished in our derivative reports
COMMODITIES SERVICES Agro Tech Speak
Mainly gives the investors insight into and a forecast for agrocommodities viz. pulses(urad channa etc); reports on oil complex(soyabean castor etc.) along with spices with reports on kapas guarseed .
Commodities Tech Speak
This report mainly equips the investors dealing in MCXsegment in commodities like gold, silver, crude oil, copper etc withthe market insight and expert recommendation on the tradingstrategies.
About AnandRathi
AnandRathi (AR) is a leading full service securities firmproviding the enti entire re gamu gamutt of fina financ ncia iall serv servic ices es.. Th Thee firm firm,, foun founde dedi din n 19 1994 94 by Mr. Mr. AnandR AnandRath athi, i, today today has a pan India India presen presence ce as wellas wellas an intern internati ationa onall presence rough offices in Dubai and Bangkok. AR provides a breadth of financial and advisory services including wealth mana manage geme ment nt,,
inve invest stme ment nt
bank bankin ing, g,
corp corpor orat atee
advi adviso sory ry,b ,bro roke kera rage ge
&
distribution of equities, commodities, mutual funds and insurance - all of which are supported by powerful research teams. Thee firm Th firm's 's ph phil ilos osop ophy hy is enti entire rely ly clie client nt cent centri ric, c, with with a clea clearr focu focuso son n providing long term value addition to clients, while maintainingthe highest standards of excellence, ethics and professionalism.The entire firm activities are are divi divide ded d acro across ss dist distin inct ct clie client nt grou groups ps:I :Ind ndiv ivid idua uals ls,, Priv Privat atee Clie Client nts, s, Corporates and Institutions
About Indiabulls Indiabulls is India’s leading Financial Services and Real Estate company having over 640 branches all over India. Indiabulls serves the financial needs needs of more more than than 4,50,0 4,50,000 00 custom customers ers with with its widera widerange nge of financ financial ial serv servic ices es and and prod produc ucts ts from from secu securi riti ties es,, deri deriva vati tive vess trad tradin ing, g, depo deposi sita tary ry services, research & advisory services,consumer secured & unsecured credit, loan against shares and mortgage & housing finance. With around 4000 Rela Relati tion onsh ship ip Mana Manage gers rs,, Indi Indiab abul ulls ls help helpss its its clie client ntss to sati satisf sfy y thei their r
custom customize ized d financ financial ial goals. goals. Indiab Indiabull ullss throug through h its group group compan companies ies has entered Indian Real Estate business in 2005. It is currently evaluating several large-scale projects worth several hundred million dollars. “Indiabulls Financial Services Ltd is listed on the National Stock Exchange, Bombay Bombay Stock Stock Exchan Exchange ge and Luxemb Luxembour ourg g StockE StockExch xchang ange. e. The market market capitalization of Indiabulls is around USD6,300 million (31st December, 2007). Consolidated net worth ofthe group is around USD 905 million (31st December, 2007).Indiabulls and its group companies have attracted more than than USD8 USD800 00 mill millio ion n of equi equity ty capi capita tall in Fore Foreig ign n Dire Direct ct Inve Invest stme ment nt (FDI)since March 2000. Some of the large shareholders of Indiabulls are the largest financial institutions of the world such as Fidelity Funds, Goldman Sachs, Merrill Lynch, Morgan Stanley andFarallon Capital. Business of the company has grown in leaps and bounds since its inception. Revenue of the company grew at a CAGR of 159% fromFY03 to FY07. During the same period, profits of the companygrew at a CAGR of 184%. Indiab Indiabull ullss became became the first first compan company y to bring bring FDI FDI in Indian Indian RealEs RealEstat tatee through a JV with Farallon Capital Management LLC, arespected US based inve invest stme ment nt firm firm.. Indi Indiab abul ulls ls has has demo demons nstr trat ated edde deep ep un unde ders rsta tand ndin ing g and and commitment to Indian Real Estate marketby winning competitive bids for landmark properties in Mumbaiand Delhi.”
Religare Securities Limited (RSL):Itis a leading equity and securities firm in India. The companycurrently handles sizeable volumes traded on NSE and in the realmof online trading and investments it currently holds a reasonableshare of the market. The
major major activi activitie tiess and offer offering ingss of thecom thecompan pany y today today are Equity Equity brokin broking, g, Depo Deposi sito tory ry
Part Partic icip ipan antS tSer ervi vice ces, s,
Port Portfo foli lio o
Mana Manage geme ment nt
Serv Servic ices es,,
Instit Instituti utiona onall Broke Brokerag rage& e& Resear Research, ch, Invest Investmen mentt Bankin Banking g and Corpor Corporate ate Financ Finance. e. Tobroa Tobroaden den the gamut gamut of servic services es offere offered d to its its invest investors ors,, the companyhas
also
recently
unveiled
a
new avatar of
it's
online
investmentportal armed with a host of revolutionary feature. RSL is a member of the National Stock Exchange of India,Bombay Stock Exch Ex chan ange ge of Indi India, a, Depo Deposi sito tory ry Part Partic icip ipan antt
with withNa Nati tion onal al Secu Securi riti ties es
Depository Limited and Central DepositoryServices (I) Limited, and SEBI approved Portfolio Manager • Religare has has been constantly innovating in terms of productand productand services services and to offer such incisive services to specific usersegments it has also started the NRI, FII, HNI and CorporateServicing CorporateServicing groups. These groups take all the portfolio investmentdecisions investmentdecisions depending upon a client’s risk / return parameter. • Religare has a very credible credible Research and Analysisdivision, Analysisdivision, which not not only caters to the need of our Institutionalclientele, but also gives their valuable inputs to investment dealers.
• Religare is also providing providing in-house Depository Depository services toits clientele clientele and is one of the leading depository service providersin the country.
Comparative Analysis of Companies SERVICES
COMPANIES’ NAME
ANGEL BROKING
INDIA BULLS
MUTUAL FUND
YES
NO
INSURANCE
YES
YES
PMS
YES
NO
ONLINE BACKOFFICE
YES
YES
E-BROKING
YES
YES
INVESTMENT ADVISORY
YES
YES
M-CONNECT
YES
NO
FUNDING
NO
YES
HOME LOANS
NO
SOFTWARE USING
ODIN DIET
YES POWEINDIAB
MARKET SHARE OF ANGEL BROKING LTD
• Angel Broking Ltd. has the highest market coverage withrespect to channel sales. This is because Angel has the highestnumber of sub-brokers. There are 105 sub-brokers in Jaipur • Angel Broking Ltd Client wise is No. 2 in India • Angel Broking Ltd has bagged the “Major Volume Driver Award” (presented by the BSE) for 3 consecutive years
• Angel Broking Ltd. is no.1 in India with with respect to service offered
LIMITATIONS The following are the certain limitations of the study: 1.Time constraint 2.Geographical constraint 3.The survey is limited to few areas in Jaipur 4.Jaipur city is new place for me so I could not find potential customerin different places 5.I am new in this field and I have no any past experience of opening Demat account 6.People are reluctant to give appointment and real information 7.Product are expensive compare to other products in the field 8.Most of the people are not aware of the share market how to trade so it’s hard to convince them 9.Jaipur is a very big city so it’s not easy to reach every single customer
DISCUSSIONS ON TRAINING
JOB PROFILE (ROLE AND RESPONSIBILITIES) RESPONSIBILITIES)
In Training, My profile was Marketing Executive. Myresponsibility was to do phone calls and take an appointment withcustomer .Their role in the organization was a new clientacquisition for account opening
•Giving product presentation to newly join employee.
One of my roles in organization is to train newly joinedemployee. Tell them all about company, how the working processof company. What are the advantages of company so that they canconvert clients in angel clients? How angel product is better thanother competitor. What are the facilities in angel product whichwas not there in other competitor product?
• Be in touch with the existing client for purpose of quality management
After opening account we have to follow-up the existing clientso that we can get feed back from them. After opening accountwhat services executive promise did he getting all that services. Itshows the quality of services. What client need is most important.Most it was create a good relation in-between me and my client.Existing client help me for my future targethe can open accounton name of his family member, relative or friends. Which wasgood for me to complete my target and it shows that I m giving thebest service to them and he was happy with our service and quality. •Event organizing. To give the details of E-broking services organizing
I have to take the responsibility of event for collecting data orleads. Before doing event we have to select a place to organize, forexample big
shopping malls (center one), corporate (millenniumbusiness park) so that we can get a proper or good feed back with agood collection of data. Why place impo import rtan ant? t? For For sell sellin ing g anyp anypro rodu duct ct in mark market et,, comp compan anie iess do mark market et segmentation. So thatthere product failure should be very less and they can success toachieve there target.
•Visiting to clients for the purpose account opening
While visiting to client I have to put some points in my mind fromwere he was trading? What he not getting there? what his needs?.This analysis I have to do while talking on telephonic forappointment with client and I have make plan while going to clientthat, what best I can offer him. So that he can convert in mycompany client. While visiting to all my appointment I notice that thatal alll clie clien nt want ant best best from oth other. My exp xper erie ienc ncee say that that the they arecompeting with there friend relative indirectly. So if I m going togive best offer to them they are going to give me more accounts,more contacts. •Solving technical related queries of the client
After opening account I give training to them, but human arenot machine that they can learn all thing in a single day. So they domistake. While login on online product, not getting list of marketon there display, login problem, hanging problem, problem whileplacing order etc. this type of problem we have to solve. sometimethey forget to download master file from site of company so theycannot able to see the moving market, some time people try tolo tologi gin n more more than than 3 or 4 time time in this this proc proces esss they they get get lock locked ed ther theree idpassword so, to solve that problem I have reset there password bythe help of survei surveilla llance nce depart departmen mentt and passwo password rd direct directly ly send send tother totheree email email id whic which h the the clie client nt give given n when when ther theree acco accoun untt op open enin ingf gfor orm m fill filled ed.. clie client nt
complain that there order not going, but theydoing mistake because they are putting order more than there
•Be in touch with the existing client for purposeof quality management management
After opening account we have to follow-up the existing clientso that we can get feed back from them. After opening accountwhat services executive promise did he getting all that services. Itshows the quality of services. What client need is most important.Most it was create a good relation in-between me and my client.Existing client help me for my future targethe can open accounton name of his family member, relative or friends. Which wasgood for me to complete my target and it shows that I m giving thebest service to them and he was happy with our service and quality. •Event organizing. To give the details of E-broking services organizing
I have to take the responsibility of event for collecting data orleads. Before doing event we have to select a place to organize, forexample big shopping malls (center one), corporate (millenniumbusiness park) so that we can get a proper or good feed back with agood collection of data. Why place impo import rtan ant? t? For For sell sellin ing g anyp anypro rodu duct ct in mark market et,, comp compan anie iess do mark market et segmentation. So thatthere product failure should be very less and they can success toachieve there target.
•Visiting to clients for the purpose account opening
While visiting to client I have to put some points in my mind fromwere he was trading? What he not getting there? what his needs?.This analysis I have
to do while talking on telephonic forappointment with client and I have make plan while going to clientthat, what best I can offer him. So that he can convert in mycompany client. While visiting to all my appointment I notice that thatal alll clie clien nt want ant best best from oth other. My exp xper erie ienc ncee say that that the they arecompeting with there friend relative indirectly. So if I m going togive best offer to them they are going to give me more accounts,more contacts. •Solving technical related queries of the client
After opening account I give training to them, but human arenot machine that they can learn all thing in a single day. So they domistake. While login on online product, not getting list of marketon there display, login problem, hanging problem, problem whileplacing order etc. this type of problem we have to solve. sometimethey forget to download master file from site of company so theycannot able to see the moving market, some time people try tolo tologi gin n more more than than 3 or 4 time time in this this proc proces esss they they get get lock locked ed ther theree idpassword so, to solve that problem I have reset there password bythe help of survei surveilla llance nce depart departmen mentt and passwo password rd direct directly ly send send tother totheree email email id whic which h the the clie client nt give given n when when ther theree acco accoun untt op open enin ingf gfor orm m fill filled ed.. clie client nt complain that there order not going, but theydoing mistake because they are putti putting ng order order more more than than there there exposu exposure re given given by compan company y so order order are rejected. This type of queries we have to solve.
STUDENT CONTRIBUTION TO THE ORGANIZATION
The contribution towards the organization is adding values in orderto bring business to the organization realizing the responsibilities,bringing potential clients to the organization.
Furthermore I had to also manage various direct marketing activities such as Tele-calling to clients regarding pre- meetings.Mailing to potentialcustomers of the company regarding products and services.The new customers who want software demonstration, we provide that also etc. Taking feedback of the services ,which we were providing because it’sa key factor for our company growth and making long termrelationships with customers Bringing potential client to the organization, not only for the pur purpo pose seof of trad tradin ing g bu butt also also for for weal wealth th mana manage geme ment nt serv servic ices es (wms (wms), ), whic whichi hinc nclu lude dess
port po rtfo foli lio o
mana manage geme ment nt serv servic ices es,,
mutu mutual al fund funds, s, IPO, IPO,
angelgold. was my major contribution to the company
STUDY OF SELECTED SELECTED RESEARCH PROBLEM STATEMENT OF RESEARCH OBJECTIVE The objective of research is to know the competitors, volatilemarket, in order to bring improvement, in terms there drawbacks limitations etc. STATEMENT OF RESEARCH PROBLEM After sorting out the views, answers of the people, we can conclude the research problem like: 1. Drawbacks of our services. For Example: - The websitebased product which we were offering to the clients was not goodenough compare to other company. 2. To find out existing clients through research, who wouldnot get all the services or may be some, were he might have beendeprived of recent facilities.
3. As per meeting with the existing and new clients, we cometo know that many people do not know how to operate certaintechnical products.
STATEMENT OF RESEARCH OBJECTIVE
• What is E-Broking? • Prospects for E-Broking • Benefit of E-Broking • Benefit to User • Benefit to Broker
What is E-Broking?
E-Broking means electronic broking or online trading. Anelectronic market market is an attemp attemptt use infor informat mation ion and commun communica icatio tionte ntechn chnolo ology gy to provide geographically dispersed traders with theinformation necessary for the fair operation of the market. The e-market is in effect, a broking service to bring together supplier andcustomer in the specific market segment. These markets give thecustomer easy access to comparative data on price An electronic broker is an intermediary who:• May take an order from customer and pass to supplier • May provide service service to customer customer such as a comparison between goods with respect to particular criteria such as price.
Prospects for E-Broking
E-Broking is still an evolving industry in India and thesurvivor are likely to be those brokers who are integrated serviceand are financially resilient. The future of e-broking industry thuslargely depends on the extent of the penetration of the internet inthe near future. Moreover the Bombay stock exchange (BSE) andNation andNational al stock exchange exchange (NSE) (NSE) have recently developed‘proprietary’
trading
engines
called
‘WEBE EBEX’
and
‘DOTEX’,respectively. These engines will obviate the need for a broker to develop hisown engines, and thus, resulted in capital investment savings.However, a user can log on to these engines using the website ofthe broker and trade electronically. These developments are,therefore, expected to give a strong fillip to the e broking industryin India.
Benefit of E-Broking
In the recent year the use of internet has spread among investorin stock and shares. The internet can make up to the minuteinformation available to a large number of investor that untilrecently had only been available to those work workin ing g in fina financ ncia iali lins nsti titu tuti tion on.. Th Thee use use of on onli line ne brok broker erag agee serv servic icee auto automa mate tess thep thepro roce cess ss of bu buyi ying ng and and sell sellin ing g and and henc hencee redu reduct ctio ion n of comm commis issi sion onch char arge ges. s. Also Also the the comm commod odit ity y bein being g trad traded ed is inta intang ngib ible le;; theownership of stocks and shares can be recorded electronically, sothere is no requirement for physical delivery.
• Transparency of fund • 24*7 back office office access access
• Privacy of there there portfolio portfolio • Save time • Detail of company etc
Benefit to User
1.Low transaction cost’s Brokerage rate in India are in the range of 1 to 1.5%. Where therate for e broking are as low as 0.1%. The Bombay stock exchange(BSE) and national stock exchange exchange (NSE) (NSE) recently recently developpr developpropri oprietary etary trading trading engine engine called called WEBEX and DOTEXrespectively. This engine will obviate the need for a bro broke kerr tode todeve velo lop p his his own own engi engine ne.. E-Br E-Brok okin ing g in addi additi tion on,, no nott on only ly bringsdown the cost of the execution of the transaction but also speeds upthe electronic transfer of securities. 2. Transparency E-Brok E-Broking ing empowe empowers rs the custom customer er to transa transact ct direct directly ly on thesto thestock ck exchange and delayers the whole process thereby improvingtransparency. Thee user Th user do does es no nott need need to rely rely on the the brok broker er’s ’s ‘wor ‘wordo doff mout mouth’ h’ or ‘tra ‘trans nsac acti tion on’’ slip slip for for conf confir irma mati tion on of the the pric pricee atwh atwhic ich h his his trad tradee was was conducted. 66 3. Convenience
Online share trading is available merely at the click of a button,in the comfort of home / office. Thus, making it much moreconvenient for the customer to trade anytime. Also with ‘limit-based’ order being allowed, customer can place there order evenduring the ‘non-trading’ hour, which are executed at the earliesttrading possibility.
Benefit to Broker
•Easier risk management Under the online mechanism, the system would first check thestatus of funds available with the client in his bank account andonly then allow to trade to take place. This process thussubstantially reduces the exposure of the broker to client relatedcredit and payment risk. •Greater business potential The new paradi paradigm gm of e-brok e-broking ing which which allows allows simple simplecon conven venien ientt and transp transpare arent nt transa transacti ctions ons may encour encourage age morepa moreparti rticip cipant antss to trade. trade. It is expected that the introduction of e-broking will expand the market horizon, thus resulting in betterbusiness for brokers in the long term •Lower staff costs. Automation
of
t he
broking
processes
results
in
reduced
manpow manpowerr errequ equir ireme ement, nt, flexib flexibil ility ity of time, time, less less infras infrastru tructu cture re cost cost etc. etc. offeringsignificant offeringsignificant cost saving to broker.
DESCRIPTION OF TERMINOLOGY USED IN BROKING COMPANIES
Investment
The money you earn is partly spent and the rest saved formeeting future expenses. Instead of keeping the savings idle youmay like to use savings in order to get return on it in the future.This is called Investment.
Why should one invest?
One needs to invest to: • earn return return on your your idle resources • generate a specified sum sum of money for a specific goal in life life • make a provision provision for an uncertain future future One of the important reasons why one needs to invest wisely is tomeet the cost ofInflation. Inflation is the rate at which the cost ofliving increases. The cost of living is simply what it costs to buythe goods and services you need to live. Inflation causes money tolose value because it will not buy the same amount of a good or aservice in the future as it does now or did in the past. For example,if there was a 6% inflation rate for the next 20 years, a Rs. 100 10 0pu purc rch hase ase tod today wou ould ld cost ost Rs. Rs. 321 in 20 year yearss. Th This is is why why it isimpo isimporta rtant nt to consid consider er inflat inflation ion as a factor factor in any long-t long-ter ermin minves vestme tment nt strategy. Remember to look at an investment's 'real' rateof return, which is the return after inflation The aim of investments should be to provide a return above theinflation rate to ensure that the investment does not decrease invalue. For example, if the annual inflation rate is 6%, then theinvestment will need to earn more than 6% to ensure it increases invalue.
If the after-tax return on your investment is less than the inflationrate, then your assets have actually decreased in value; that is, theywon't buy as much today as they did last year.
When to start Investing?
The sooner one starts investing the better. By investing early youallow your investments more time to grow, whereby the concept ofcompounding (as we shall see later) increases your income, byaccumulating the principal and 7 the interest or dividend earned onit, year after year. The three golden rules for all investors are: • Invest early • Invest regularly • Invest for long long term and and not short term
What care should one take while investing?
Before making any investment, one must ensure to: 1. Obtain written documents explaining the investment 2. Read and understand such documents 3. Verify the legitimacy of the investment 4. Find out the costs and benefits associated with the investment 70
5. Assess the risk-return profile of the investment 6. Know the liquidity and safety aspects of the investment 7. Ascertain if it is appropriate for your specific goals 8. Compare these details with other investment opportunities available 9. examine if it fits in with other investments you are considering or you have already made 10. Deal only through an authorized intermediary 11. Seek all clarifications about the intermediary and the investment 12. Explore the options available to you if something were to go wrong, and then, if satisfied, make the investment. These are called the Twelve Important Steps to Investing
What is meant by Interest?
When we borrow money, we are expected to pay for using it – thisis known as Interest. Interest is an amount charged to the borrowerfor the privilege of using the lender’s money. Interest is usuallycalculated as a percentage of the principal balance (the amount ofmoney borrowed). The percentage rate may be fixed for the life ofthe loan, or it may be variable, depending on the terms of the loan
What factors determine interest rates?
When we talk of interest rates, there are different types of interestrates rate ratess that that bank bankss offe offerr to thei theirr depo deposi sito tors rs,, rate ratess that that they they lend lendto to thei their r borrowers,
the
rate
at
which
the
Government
borrows
in
the8
Bond/G Bond/Gove overnm rnment ent Securi Securitie tiess marke market, t, rates rates offere offered d to invest investors ors insmal insmalll savings schemes like NSC, PPF, and rates at whichcompanies issue fixed Deposits etc. The factors which govern these interest rates are mostly economyrelated and are commonly referred to as macroeconomic factors.Some of these factors are: • Demand for money • Level of Government borrowings • Supply of money • Inflation rate • The Reserve Bank of India India and the Government Government policies which which determine some of the variables mentioned above What are various options available for investment?
One may invest in: Phy Physic sical asse assets ts Lik Like rea real estat state, e, gold/j ld/jew ewel elle lery ry,, commo ommodi ditties ies etc.and/orFinancial assets Such as fixed fixed deposits with banks, small saving instru instrumen mentsw tswith ith post post offic offices, es, insura insurance nce/pr /provi oviden dent/p t/pens ension ion fund fund etc. etc. or securities market related instruments like shares, bonds, debentures etc.
What are various Short-term financial options available for investment? investment?
Broadly Broadly speaking, speaking, savings savings bank account, account, money market/liqui market/liquidfun dfunds ds and fixe fixed d depo deposi sits ts with with bank bankss may may be cons consid ider ered ed as shor shortt-te term rm fina financ ncia iall investment options:
Savings Bank Account
This is often often the first banking banking product people use, which which offers offers lowintere lowinterest st (4%-5% p.a.), making them only marginally better thanfixed deposits. Money Market or Liquid Funds
They are a specialized form of mutual funds that invest inextremely shortterm fixed income instruments and therebyprovide easy liquidity. Unlike most most mutual mutual funds funds,, money money marke marketfu tfunds nds are primar primarily ily orient oriented ed toward towardss protecting your capital andthen, aim to maximize returns. Money market funds usually yield 9better returns than savings accounts, but lower than bank fixed deposits
Fixed Deposits with Banks They are also referred to as term term deposits deposits and minimum investment period for bank FDs is 30 days. Fixed Deposits with banks are for investors with low risk appetite, and may be considered for 6-12months investment period as normally interest on less than 6months bank FDs is likely to be lower than money market fund returns.
What are various Long-term financial options available for investment? investment?
Post Post Office Office Saving Savingss Scheme Schemes, s, Public Public Provid Provident ent Fund, Fund, Compan Company y Fixed Fixed Deposits, Bonds and Debentures, Mutual Funds etc.
Post Office Savings:
Post Office Monthly Income Scheme is a low risk savinginstrument, which can be availed through any post office. Itprovides an interest rate of 8% per annum, which is paid monthly.Minimum amount, which can be invested, is Rs. 1,000/ 1,000/-- andadd andadditi itiona onall invest investmen mentt in multip multiples les of 1,000/ 1,000/-. -. Maximu Maximum m amount isRs. 3, 00,000/- (if Single) or Rs. 6, 00,000/- (if held jointly) duringa year. It has a maturity period of 6 years. A bonus of 10% is paidat the time of maturity. Premature withdrawal is permitted ifdeposit is more than one year old. A deduction of 5% is leviedfrom the principal amount if withdrawn prematurely; the 10%bonus is also denied.
Public Provident Fund:
A long term savings instrument with a maturity of 15 years andinterest payable at 8% per annum compounded annually. A PPFaccount can be opened through a nationalized bank at anytimeduring the year and is open all through The year for depositing money. Tax benefits can be availed for thea theamo moun untt inve invest sted ed and and inte intere rest st accr accrue ued d is taxtax-fr free ee.. A with withdr draw awal al isperm ispermiss issibl iblee every every year year from from the sevent seventh h financ financial ial year year of the dateof dateof opening of the account and the amount of withdrawal will belimited to 50% of the balance at credit at the end of the 4th yearimmediately preceding the year in which the amount is withdrawnor at the end of the preceding year whichever is lower the amountof loan if any.
Company Fixed Deposits:
These These are shortshort-ter term m (six (six months months)) to medium medium-te -term rm (three (three to fiveye fiveyears ars)) bor borro rowi wing ngss by comp compan anie iess at a fixe fixed d rate rate of inte intere rest st whic which h ispa ispaya yabl blee mont monthl hly, y, qu quar arte terl rly, y, semi semi10 10 annu annual ally ly or annu annual ally ly.. Th They ey cana canals lso o be cumulative fixed deposits where the entire principal alongwith the interest is paid at the end of the loan period. The rate ofinterest varies between 6-9% per annum for company FDs. Theinterest received is after deduction of taxes.
Bonds:
It is a fixed income (debt) instrument issued for a period of morethan one year with the purpose of raising capital. The central orstate government, corporations and similar institutions sell bonds. A bond is generally a promise to repay the principal along with a fixed rate of interest on a specified date, called the Maturity Date.
Mutual Funds:
These are funds operated by an investment company which raisesmoney from the public and invests invests in a group group of assets (shares,d (shares,debent ebentures ures etc.), in accordance with a stated set of objectives. It isa substitute for those who are unable to invest directly in equitiesor debt because of resource, time or knowledge constraints. Benefits include professional money management, buying in smallamounts and diversification. Mutual fund units are issued andredeemed by the Fund Management Company based on the fund'snet asset value (NAV), which is determined at the end of eachtrading session. NAV is calculated as the value
of all the sharesheld by the fund, minus expenses, divided by the number of unitsissued. Mutual Funds are usually long term investment vehiclethough there some categories categories of mutual mutual funds, funds, such as moneymark moneymarket et mutual mutual funds which are short term instruments.
What is meant by a Stock Exchange?
The Securi Securitie tiess Contra Contract ct (Regul (Regulati ation) on) Act, Act, 195 1956 6 [SCRA] [SCRA] define defines‘S s‘Stoc tock k Exch Ex chan ange ge’’ as any any bo body dy of indi indivi vidu dual als, s, whet whethe herr inco incorp rpor orat ated edor or no not, t, constituted for the purpose of assisting, regulating orcontrolling the business of buying, selling or dealing in securities.Stock exchange could be a regional stock exchange whose area ofoperation/jurisdiction is specified at the time of its its reco recogn gnit itio ion n orna ornati tion onal al exch exchan ange ges, s, whic which h are are perm permit itte ted d to have have nation nationwid widetr etradi ading ng since since incept inception ion.. NSE was incorp incorpora orated ted as a nation national al stockexchange.
What is an ‘Equity’/Share….?
Tota To tall equi equity ty capi capita tall of a comp compan any y is divi divide ded d into into equa equall un unit itss ofsm ofsmal alll denominations, each called a share. For example, in acompany the total equity capital of Rs 2,00,00,000 is divided into20,00,000 units of Rs 10 each. Each such unit of Rs 10 is called aShare. Thus, the company then is 11 said to have 20, 00,000 equityshares of Rs 10 each. The holders of such shares are members ofthe company and have voting rights.
What is a ‘Debt Instrument’?
Debt instrument represents a contract whereby one party lendsmoney to anothe anotherr on pre-de pre-deter termin mined ed terms terms with with regar regards ds to rate rate andper andperiod iodici icity ty of interest, repayment of principal amount by theborrower to the lender. In the Indian securities markets, the term‘bond’ is used for debt instruments issued by the Central and Stategovernments Stategovernments and public sector organizations and the term‘debenture’ are used for instruments issued by private corporatesector. corporatesector.
What is a Derivative?
Derivative is a product whose value is derived from the value ofone or more basic variables, called underlying. The underlyingasset can be equity, index, foreign exchange (forex), commodity orany other asset. Derivative products initia initially lly emerge emerged d as hedgin hedgingde gdevic vices es agains againstt fluctu fluctuati ations ons in commod commodity ity prices and commodity-linked derivatives remained the sole form of such produ products cts foral foralmos mostt three three hun hundre dred d years. years. The finan financia ciall deriva derivativ tives es came came intospotlight in post-1970 period due to growing instability in thefinancial markets. However, since their emergence, these products have become very pop popul ular ar and and by 19 1990 90s, s, they they acco accoun unte ted d for for abou aboutt two two thir thirds ds of tota totall transactions in derivative products.
What is a Mutual Fund?
A Mu Mutu tual al Fund Fund is a bo body dy corp corpor orat atee regi regist ster ered ed with with SEBI SEBI(S (Sec ecur urit itie iess Exchan Exchange ge Board Board of India) India) that that poo pools ls money money fromi fromindi ndivid vidual uals/c s/corp orpora orate te investors and invests the same in a variety ofdifferent financial instruments or securities such as equity shares,Government securities, Bonds, debentures etc. Mutual funds canthus be considered as financial intermediaries in the investmentbusiness that collect funds from the public and invest on behalf
ofthe investors. Mutual funds issue units to the investors. Theappreciation of the portfolio or securities in which the mutual fundhas invested the money leads to an appreciation in the value of theunits held by investors. The inve invest stme ment nt ob obje ject ctiv ives es ou outl tlin ined ed by aMut aMutua uall Fund Fund in its its pros prospe pect ctus us are are binding on the Mutual Fundscheme. The investment objectives specify the class of securities aMutual Fund can invest in. Mutual Funds invest in 12 various assetclasses like equity, bonds, debentures, and commercial paper andgovernment securities. The schemes offered by mutual funds varyfrom fund to fund. Some are pure equity schemes; others are a mixof equity and bonds. Investors are also given the option of gettingdividends, which are declared periodically by the mutual fund, orto participate only in the capital appreciation of the scheme
What is an Index?
An Index shows how a specified portfolio of share prices ismoving in order to give an indication of market trends. It is abasket of securities and the averag averagee price price moveme movement nt of the basket basket of securi securitie tiess indica indicates tes the index index movement, whether upwards or downwards.
What is a Depository?
A depository is like a bank wherein the deposits are securities (viz.shares, debentures, bonds, government securities, units etc.) inelectronic form.
What is Dematerialization? Dematerialization?
Dematerialization is the process by which physical certificates ofan investor are converted to an equivalent number of securities inelectronic form and credited to the investor’s account with his Depository Participant(D P).
SECURITIES What is meant by ‘Securities’?
The definition of ‘Securities’ as per the Securities ContractsRegulation Act (SCRA), 1956, includes instruments such as shares,bonds, scrips, stocks or othe otherr mark market etab able le secu securi riti ties es of simi simila larn rnat atur uree in or of any any inco incorp rpor orat atee company or body corporate,government securities, derivatives of securities, units units of collec collectiv tivein einves vestme tment nt scheme scheme,, intere interest st and rights rights in securi securitie ties, s, secu securi rity ty rece receip ipto torr any any othe otherr inst instru rume ment ntss so decl declar ared ed by the the Cent Centra rall Government What is the function of Securities Market?
Securities Markets is a place where buyers and sellers of securitiescan enter into transactions to purchase and sell shares, bonds,debentures etc. Further, it performs an important role of enablingcorporate, entrepreneurs to raise resources for their companies andbusiness ventures through public issues. Transfer of resources fromthose having idle resources (investors) to others who have a needfor them (corporate) is most efficiently achieved through thesecurities market. Stated formally, securities markets providechannels for reallocation of savings to investments andentrepreneurship. Savings are linked to investments by a variety of intermediaries, through a range of financial products, called ‘Securities’.
Which are the securities one can invest in?
•
Shares
• Government Securities • Derivative products • Units of Mutual Funds Funds etc. are some of the the securities investors in the securities market can invest in.
Regulator Why does Securities Market need Regulators?
The absence of conditions of perfect competition in the securitiesmarket makes the role of the Regulator extremely important. Theregulator ensures that the market participants behave in a desiredmanner so that securities mark market et cont contin inue uess to be a majo majorr sour source ce offi offina nanc ncee for for corp corpor orat atee and and government and the interest of investorsare protected.
Who regulates the Securities Market?
Thee resp Th respon onsi sibi bili lity ty for for reg regulat ulatin ing g the secu ecuriti rities es mark arket is shar hared byDepartment of Economic Affairs (DEA), Department of CompanyAffairs (DCA), Reserve Bank of India (RBI) and Securities andExchange Board of India (SEBI).
What is SEBI and what is its role?
The Securities and Exchange Board of India (SEBI) is theregulatory authority in India established under Section 3 of SEBIAct, 1992. SEBI Act, 1992 provides for establishment of Securitiesand Exchange Board of India (SEBI) with statutory powers for (a)protecting the interests of investors in securities (b) promoting thedevelopment of the securities market and (c) regula regulatin ting g thesec thesecuri uritie tiess market market.. Its regula regulator tory y jurisd jurisdict iction ion extend extendss over over corporatein the issuance of capital and transfer of securities, in addition to All intermediaries and persons associated with securities market.SEBI has been obligated to perform the aforesaid functions by suchmeasures as it thinks fit. In particular, it has powers for • Regulating the business in stock stock exchanges and any other securities markets • Registering and regulating the working of stock brokers, brokers, sub–brokers etc. • Promoting and and regulating self-regulatory organizations • Prohibiting fraudulent and unfair trade practices
• Calling for information information from, undertaking undertaking inspection,conducting inspection,conducting inquiries inquiries and audits of the stock exchanges,intermediaries, self regulatory organizations, mutual funds andother persons associated with the securities market.
Research Methodology Definition of Research
The word research is derived from the Latin word meaning toknow. It is a systematic and a replicable process which identifiesand defines problems, within specified boundaries. It employs welldesigned method to collect the data and analyses the results. Itdisseminates the findings to contribute to generalizeable knowledge. The five characteristics of research presented below will be examined in greater detail later are: •
•
•
•
•
Systematic problem solving which identifies variables and tests relationships between them. Logical, so procedures can be duplicated or understood by others. Empirical, so decisions are based on data collected. Reductive, so it investigates a small sample which can be generalized to a larger population Replicable, so others may test the findings by repeating it.
OBJECTIVE OF RESEARCH Research design phase :-
This This phase phase mainly mainly involv involvee statin stating g the concep conceptua tuall struct structure ure within withinwhi which ch research would be conducted. The main steps involved inthis phase are as: Sampling Plan:
The sample was selected for the study by convenient method. Thistype of sampling where each & every item in the population has anequal chance of inclusion in the sample. Sample unit:
Under the study the customers are considered the sample unit in JAIPUR& Jaipur, Bundi Districts. Sample size :
The sample for research consisted of 100 Customers of JAIPUR Jaipur & Bundi Districts. The sample was spread all over the JAIPUR Jaipur& Bundi Districts. The sample size was restricted to 100 because of financial & time constraint.
SOURCES OF DATA COLLECTION There are two sources: 1.Primary sources:- Primary data is collected through market survey. 2.secondary sources:- Secondary sources are websites and brouchers.
Preparation of Questionnaire :-
Thee qu Th ques esti tion onna nair iree was was prep prepar ared ed by the the rese resear arch cher er hims himsel elf. f.Th Thee preparation of questionnaire was done by keeping theobjective of study in mind. The researcher took some help fromexperts during the framing of questionnaires. The preparation ofquestionnaire took about 4-5 days. The
questi questionn onnair airee used used for study study was of closed closed type since since it is free free from from bias bias nature of respondents.
Analysis phase :-
After the data has been collected the researchertabulatedthe data from the tables the researcher analyzed the data. Duringthe analysis of data help of various types of charts & graphs wastaken. The analysis phase took about seven days. For further resultsweighted average method was used whenever required. Finally onthe basis of analysis various results and conclusions were drawn
FINDINGS • Angel Broking Ltd. is a world class company company and providing very very good services to its clients
• Its main objective to to provide provide personalize personalize services to the clients • In the survey it found found that 50 percent percent people among thewhole thewhole are aware about the services providing by Angel Broking Ltd • 44 persons are like to invest in share market market among the total which is the highest among other alternatives • Around 38 People among total are more aware about Angel Broking Ltd. and like to give preference • There are 77 percent percent persons among total total who like to investin investin Angel Broking Ltd. than others and 33 percent are used to tradedaily • Angel Broking Ltd. is providing lots of services to itsclients like like PMS, Investment Advisory, M-Connect, E-Broking,Insurance, Mutual Fund • 89 percent people said said that their company company from where theyare theyare availing investment in stock market is providing online tradingand others are not •Among all the companies Angel Broking Ltd. is at the 1st no.
SUMMARY OF LEARNING EXPERIENCE We can summarize of our learning experience as how to behave in corporate world. 1.How to work under pressure 2.How to handle team. 3.How to get worked done from team. 4.To maximize the market share of the organization and how to interact with the customer it is known. 5.What is the working process of organization?
6.How to fight with competitors. 7.How to find out the weaknesses of competitors. 8.How to convert competitor’s client in our organization client. 9.How to analyze the need of client. 10.How to satisfy the need of client
ACHIEVEMENTS .•I have achieved all the targets, which the company had setfor me for these two months. Up till now I have opened 4 demataccounts,and demataccounts,and assisted its employees in various other activities •I have got the knowledge on how to operate a terminal for trading in the stock market (ODIN based software). •Apart from this I have also developed skills on how to interact with customers.
CONCLUSION To succeed in digital space, marketers need to engaged,excite, enable customer, to fulfill there expectation. Marketingsystem is more agile and responsive. Customer experience andtrusty, security and privacy are critical factor factor.. E-Wor E-World ld isunfo isunforgi rgivin ving g and has less less patien patience. ce. Hence Hence promis promisee to perform tokeep up promise. Internet has resulted in consumer power shift
andalso marketing ability to respond and anticipate. Still the need forcreative marketing exists. Internet is profound Impact on value changes activities. There is need tosynergies online and offlin offlinee effort effort to offer offer better better value. value. Design Designing ingE-B E-Busi usines nesss plan plan and meas measur urin ing g E-Me E-Metr tric ic is esse essent ntia ial. l. Inte Intern rnet etse serv rves es a new new bu busi sine ness ss for for advertisin advertising, g, marketing marketing research research and salespromo salespromotion, tion, distribut distribution. ion. Similar Similar studies need to be conductedacross diverse areas in B2C and B2B domains to understandattitudes, behavior and key success factor
Recommendations 1.They should start funding facility 2.They should start loan facility 3.They should provide proper training to sub-brokers in the area of customer service. 4.Time taken in account opening is too long i.e. 6-8 incomparison with other DP’s providing the account opening in 2-3days and sometimes even in one day, so the time limit should bereduced so that the users are interested in opening the account. 5.A lot of Angel’s customers have been a result of “Word ofMouth” awareness. If Angel could now focus on enhancing theirBrand presence through marketing activities then Angel has thepotential to attract more customers
Questionnaire
Name……………………………………. Age……………………. Occupation……………………………………………………….. Address…………………………………………………………… ……………………………………………….
1.Do you know about Angel ? Completely unaware
Have heard about them
Aware
2.Where would you like to Invest ? Fixed Deposits
Share Market
Property
Jewellery
Insurance
3.Which company of the share market are you aware of? Angel Broking Religare
Indiabulls
Anand Rathi
Others
4.Do you invest in share market ?
Yes
No
5.In which brokerage house you have your demat account ? Angel Broking
Religare
Indiabulls
Anand Rathi
Others 6.How often do you trade ? Daily Monthly
Weekly Sometimes
7.What is the brokerage charged (Intraday) by your company ? .10-.25
>.25
>.50
>.75
8.Which of these products apart from equity your company is providing ? Insurance Mutual Fund Trading
Investment Advisory P.M.S All of the above
9. Are your company provide online backoffice facility ? Yes
10.Does your company provide online trading ?
No
Yes
No
11. Are there any charges for this facility ? Yes
No
12. What ranks would you give to these companies as per their services ? Angel Broking…………………. Religare………………………….. Indiabulls……………………….. Anand Rathi…………………… Others…………………………… 13. What do you expect from Angel Broking ? ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ………………………………………. 14. Any suggestions ? ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………………………………………… ……………………………………… 15. Any References ? a)……………………. b)……………………
16. Are you aware of the Prevailing system of performance appraisal in your organization? Yes
Yes, to certain extent
No 17 In my opinion, the need for performance management system in the organization. Very high Rather high
Quite high Quite low
Very low 18 My satisfaction with the appraisal system is: Very high Rather high
Quite high Quite low
Very low
19 Extent of clarity in communication of the key performance areas. Very high Rather high Very low
Quite high Quite low
20 Extent of feedback & guidance provided to me before the annual appraisal about performance is: Very high
Quite high
Rather high
Quite low
Very low 21 The extent of unbiased assessment of my performance under the present system is: Very high Rather high
Quite high Quite low
Very low
22 Extent to which the current appraisal system issuccessful in finding the areas improvement in myperformance: myperformance: Very high Rather high
Quite high Quite low
Very low 23 The extent extent of effort effort in discov discoveri ering ng my potent potential ial forsho forshould ulderi ering ng higher higher responsibilities through the existingsystem of appraisal: Very high Rather high Very low
Quite high Quite low
24 The extent of detailed discussion and guidance for futureperformance on the basis of past year’s performance appraisal: Very high
Quite high
Rather high
Quite low
Very low
25 Do the appraisal system helps appraise to gain more insights into their strengths and weakness: Very high
Quite high
Rather high
Quite low
Very low 26 Do you have any suggestion to improve the current appraisal system of your organization?If yes, please quote:
BIBLIOGRAPHY • www.angelharmony.com • www.angelbroking.com • www.google.com • www.angeltrade.com • www.timesofindia.com
• www.ivcj.com
