Bata project

Marketing Strategies Of Bata India Ltd.

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INDEX CH # PA RT I C U L A R S INTRODUCTION 1  Introduction  Signifcance & Scope O Study  Objectives  Research ethodo!og y MARKETING %  Introduction  eaning & Defnition  eatures O ar'eting(  I)portance O ar'eting  unctions O ar'eting FOOTWEAR INDUSTRY  .usto)er /a!!et 0!!ocation  Indian ootear 2 Overvie COMPANY COMPANY P ROFILE "  3ata 4rof!e  ar'et Share  3ranch 4rof!e  3ranch Detai!s( ANALYZATION & INTERPRETATIONS # 4roduct Detai!s  4roduct ar'eting Setup O 3ata(  ar'eting  ar'et ar'et .o)pet ition FINDINGS & RECOMMENDATIONS $  Observations & indings  Suggestions & Reco))endations  .usto)er eedbac's(  6uestionnaires & 3ib!iography(

Introduction

PG #

" " # $ * * + + 1, 11 1% 11# 15 1* 1+ %" -5 ", "1 """


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In today7s dyna)ic or!d ith the entrance o )ore & ) or or e r iv iv a! a! r y t he he c o) o) p et et it it io io n i s g et et ti ti ng ng i nt nt en en se se ( I n t hi hi s c o) o) pe pe t it it io io n8 n8  ar ar 'e 'e t in in g i s a 'e y d i9 i9 e re re nt nt ia ia to to r b et et e e e n corporate success and ai!ure( :ence8 I chose to study the vita! aspect o 3ata i(e( ar'eting

Signif Signi f cance O ;he Study ;h ; h i s p ro j e c t  o r '  i ! ! p ro rov v e very sign if cant t o 3 at a Organ Or gani
Scope O Study St udy>> Scope )eans the f e!d o study( study( In this project or' I have studied various various )ar'eting )ar'eting strategies ith reere reerence nce to 3ata India India ?td( I have a!so a!so covered covered in )y resea research rch product product study8 co)petition eva!uation8 custo)er response gathering etc(


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In today7s dyna)ic or!d ith the entrance o )ore & ) or or e r iv iv a! a! r y t he he c o) o) p et et it it io io n i s g et et ti ti ng ng i nt nt en en se se ( I n t hi hi s c o) o) pe pe t it it io io n8 n8  ar ar 'e 'e t in in g i s a 'e y d i9 i9 e re re nt nt ia ia to to r b et et e e e n corporate success and ai!ure( :ence8 I chose to study the vita! aspect o 3ata i(e( ar'eting

Signif Signi f cance O ;he Study ;h ; h i s p ro j e c t  o r '  i ! ! p ro rov v e very sign if cant t o 3 at a Organ Or gani
Scope O Study St udy>> Scope )eans the f e!d o study( study( In this project or' I have studied various various )ar'eting )ar'eting strategies ith reere reerence nce to 3ata India India ?td( I have a!so a!so covered covered in )y resea research rch product product study8 co)petition eva!uation8 custo)er response gathering etc(


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Objectives 1(

;o Stu Study dy ;he ;h e ar ar' 'etin eting g .on .once cept pt((

%(

;o Eva! Eva!uat uate e @hadi) @hadi)7s 7s Share Share In ootear ootear ar' ar'et(

-(

;o Stud St udy y ;he ;he ar' ar'et etin ing g Stra Strate tegi gies es O O @had @hadi) i)7s 7s

"(

;o And A nder erst stan and d ;he ; he E9ect E9ec t O a ar' r'et etin ing g On 3ran 3r and d

#(

;o Study Study ;he .o)peti .o)petitio tion n In ootear ootear Indust Industry ry((

$(

;o .o) .o)pa parr e =ar ario ious us 3ran 3rands ds((

5(

;o .o! . o!!e !ect ct .o .ons nsu) u)er er ee eedb dbac ac's 's((


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ethodo!ogy ;h ; h e a p p ro roa a c h I a d o p t e d t o  a rd s co)p!etion o project is out!ined be!o( be!o( 1.

begi nn ing

and

T O P I C SE SELECTION:

Se!ection o the topic is the )ost i)portant and diBcu!t thing( ootear Industry co)prises o organi
O)+ECTI,ES:

C0 an /ithout oa! Is ?i'e 0 3ird /ithout /ings( 0ter se!ection o the topic8 fe!d o study as fna!i
S O U RC RC ES ES OF OF IN IN F FO O R M AT I O ON N:

0ter understanding the data reFuire)ent8 the sources o inor)ation ere ere identif ed( .

D ATA G AT H E R I NG NG :

4ri)ary Data /as athered>  ;h ; h ro rou u g h 4ri 4r i n t e d 6 u e s t i o n n a i re res s(  4ersona! Intervies O 0uthorities( ; h ro rou u g h . u s t o ) e r e ee ed bac's(  ;h Secondary Data /as athered>  ro) =arious 3o o's(  ro) =arious /ebsite s(  ro) 4roduct .ata!ogues(




/.

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ro) .o)pany Reports(

CO MP IL ATI ON OF DATA :

0ter a hard f e!d or' a !ot o re!evant data as gathered( ;he neGt pri)e tas' as to syste)atica!!y co)pi!e the avai!ab!e data in di9erent heads( ;his as done ith a great care( 0.

ANALYZATION & INTERPRETATION OF DATA:

0ter co)pi!ing the data8 it as urther ana!y
PRESENTATION OF FINAL REPORT:

4resentation s'i!! is very essentia!( ;he syste)atica!!y presented in the project report(

data

is


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Introduction ;o ar'eting MEANING: 3eore )oving to the )ain topic8 the ter) )ar'eting shou!d be understood or)er!y( ;oday )ar'eting is the pivota! unction o any business( /hether s)a!! or !arge8 si)p!e or co)p!eG8 pub!ic or private H the rea! test o every business is in the )ar'et( WILLIAM STANTON DEFINES: Car'eting is a tota! syste) o interacting business activities design to p!an pro)ote & distribute ant satisying products and serve as to present and potentia! custo)ers(

 FEATURES > 

ar'eting creates ti)e8 p!ace & possessions uti!ity(



Inc!udes a!! consu)ption(



0i)s at satisying hu)an ants(



ar'eting creates custo)er(

activities

ro)

)anuacturing

to


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IMPORTANCE OF MARKETING: 

ar'eting raises standard o !iving(



ar'eting creates e)p!oy)ent (



ar'eting acts as a source o ne ideas(



ar'eting acts as a source o inco)e(



ar'eting he!ps in deve!op)ent o econo)y(

CONSUMER ORIENTED MARKETING:

odern concept o )ar'eting is )ore than the physica! activity( ;he )odern concept is consu)er oriented( ar'eting is the unction o the business hich is concerned ith the creation o the custo)ers( A22!rd3$4 "! M!der$ C!$2e5": C0 f r) )a'es continuous & organi

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.?0SSII.0;ION O 0R@E;IN AN.;ION


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INDI0N .ONSAER7S /0??E; 0??O.0;ION

Fig: !"rtes#: !ns"$er O"t%!!k S"r&e#

;he above )entioned chart shos the distribution o disposab!e inco)e o an Indian consu)er( ;he above chart c!ear!y shos that an indian consu)er a!!ocates on!y 1(*J o his inco)e to the oot ear needs( 1(*J inco)e o 1,,)i!!ion custo)ers )a'es the ootear industry one o the biggest )ar'et p!ayers( 0 cut throat co)petition is observed( 3asica!!y it is divided in organi
INDI0N OO;/E0R INDAS;RK> 0N O=ER=IE/


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India it the second countries neGt to .hina(

a)o ng

t he

oo tear

p roduc ing

F!!"ear Pr!d%2"3!$: ;he tota! ootear pro duction in India as esti)ated at 1*$ )i!!ion pairs in %,,$2,58 hich as at Rs 1,8,,, crore in va!ue ter)s in %,,58 is esti)ated to have gron at the rate o 1121% per cent in %,,5 2,* to over Rs 118,,, crore(

E65!r": India7s eGport o ootear touched Rs( %$8,5- )i!!ion in %,,$2,58 recording an increase o over -,J as co)pared to the preceding year(

2004-05

Source: (

2005-06

Ind"str# Marketing Si)e * S+ares., !n!$i Inte%%igene Ser&ie

2006-07


.O40NK

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4ROI?E

E"a7839e$": ; 1<=> A%4%" *: ;he 3ata Shoe Organisation as ounded by ;o)as L( 3ata8 a ninth generation shoe )a'er( ; 1=-1> De2e7er *-: ;he .o)pany as incorporated as C3ata Shoe .o)pany ?i)ited( ; 1=/0> A5r38 0: ;he .o)pany changed its na)e to C3ata Shoe .o)pany 4rivate ?i)ited ; 1==-: 3atanagar actory beca)e the frst Indian shoe2 )anuacturing unit to receive the ISO +,,1 certifcation( ; *??: 0t 4resent8 #1J o the shares are ith ;ho)as ( 3ata8 "+J are ith )ar'et shareho!ders(

)%3$e ! "9e C!5a$': 3ata India ?i)ited )anuactures and )ar'ets a!! types o ootear8 ootear co)ponents and !eather( In addition8 the .o)pany )ar'ets products re!ated to ootear8 accessories8 gar)ents and sport goods(


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Re43"ered O@ 2e: 3ata India ?i)ited8 $ 08 S( N( 3anerjee Road8 @o!ata 5,, ,1-8 /est 3enga! ;e!> M,-- %%"" -"1$21* aG> M,-- %%%5 5"1* E2)ai!> bataca!bataindia(co)

)a"a Pr!d%2"3!$ Ce$"re: 1 3ata Nagar 2 @o!'ata8 % 3atagunj 2 4atna - aridab ad 2 :aryana " :osur 2 ;a)i!nad u C%rre$" De8e4a"3!$: .hair)an> r( 4( ( Sinha( anaging Director> r( arce!o =i!!agran( District anager Nashi'> r( 0rora( anager Sharanpur 3ranch> r( She'har Raut( C%rre$" T%r$!er: ;he .o)pany current!y is operating a!! over the or!d ;he 0verage 0nnua! Sa!es are> "# )i!!ion pairs i(e( )ore than Rs(*,,, )i!!ion M ASD 15* )i!!ion( ; he + *J o  t he ab ov e ) ent io ned i s  ro ) d o) est ic )ar'ets hi!e %J are ro) eGports

A293eee$" >  CRE;0I?ER O ;:E KE0R H %,,$ Mootear(  C. .onsu)er Reaction 0ard MShoes(  C0)ongst 1, )ost trusted brands H Eco no)ic ;i)es(  C;op 4reerred ootear 3rand( H I)ages aga

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)ATABS SHARE IN FOOTWEAR INDUSTRY > C9ar": 1 MARKET SHARE OF )ATA INDIA LTD (

;he Indian ootear industry is )ain!y do)inated by the unorgani

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)a"a W!r8d T!da':



   

Serves 1 )i!!ion custo )ers pe r day( E)p!oys )ore than ",8,,, peop!e( Operates "8$,, retai! stores( anages a retai! presence in over #, countries( Runs ", production aci!ities across %$ countries (

)a"a I$d3a "!da':  Serves 1 ?a'h custo)ers per 

E)p!oys )ore than *,,, peop!e(



Operates +#, retai! stores(



Runs # production aci!ities across India(

)a"a Na3 "!da':  Serves $,, custo)ers per day(  It has 5 retai! stores in nasi' at present(

day(




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E)p!oys )ore than %# peop!e(


3R0N.:

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4ROI?E

)ra$29 Addre: 3ata Shoe Store8 Suyojit odern 4oint8 Sharanpur Road8 Opp( 4o!ice round( Nashi' H "%%,,%(  > ,%#- H %-1"-1*  > P+1 ++5,%5##++ E)ai!> she'har)anitayahoo(co(in


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Na"%re O T9e )ra$29: Sharanpur Road 3ranch is the retai! out!et o the 3ata India ?i)ited in Nasi'( It is the )ost busy o ut!et o Nasi'( )%3$e O T9e )ra$29: ;he Sharanpur branch dea!s in )any products( It has Q OO;/E0R >

/terna% 0ie

en M or)a! shoes8 S!ippers8 occasins 8 ?adies M 4arty ear 8 Sanda!s8 S!ippers8 .hi!dren MSports8 .anvas8 S!ippers ( Q 0..ESSORIES> Shoe 4o!ish8 Shoe ?ace8 3rushes8 Shoe Sou!s( Sport Soc's8 3ags8 3ott!es(etc( Iinterna% 0ie A7!%" T9e )ra$29: ;he branch co))enced in %,,"( It constitutes o or'orce o - e)p!oyees( It has an annua! turnover o Rs( $,8,,8,,,( It has the groth rate o 1#J( It observes a dai!y a!' in o 1,,211, custo )ers(


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4RODA.; I$"r!d%2"3!$:

3ata India ?td( Dea!s ith a variety o products( ro) ootear to accessories it has its hands invested in )any o the products( It caters the needs o a!)ost a!! age groups and satisfes the custo)ers o a!! inco)e groups( Pr!d%2" Dee8!5e$": Ra Ma"er3a8: ;he )ajor ra )ateria!s used by the .o)pany are ra hides8 rubber8 teGti!es8 pac'aging )ateria! and che)ica!s po!yurethane resin8 po!ych!oroprene rubber8 po!ya)ide resin( Pr!d%2" De34$: Internationa! designers conduct advanced p ro du ct res ea rc h( ; he o cu s i s o n i nt ro du cin g n e an d eGciting products hich are co)petitive!y priced and give v a! ue o r ) on ey( I nd ia i nv est s s ub st an tia ! a) ou nt s i n deve!oping ne concepts and designs


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PRODUCT ,ARIETY:

MENS SECTION

or)a! Shoes> M"++21#++ Sports Shoes> M$++2%%++ .asua! /ear> M1%+2##+ 4arty /ear> M$++21#++ Sanda!s> M%%+2##+ S!ippers> M5+2%%+

)a"a Pr!d%2" Are K$!$ F!r:

QEGc!usive Sty!e Q.onsistent ua!it


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PRODUCT ,ARIETY:

LADIES SECTION

Shoes> M%++2#++ Sanda!s> M-++2+++ @o!hapuris> M15+2%%+ S!ippers> M11+2%#+ :ee! Sanda!s> M##+2+++


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PRODUCT ,ARIETY:

CHILDRENS & ACCESSORIES SECTION

4arty Shoes> M%++2#++ Schoo! Shoes> M1++2-++ Sanda!s> M%1+2-#+ S!ippers> M$++21#++ Schoo! 3ags> M"++25++ Other 0ccs> M-+21%+


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0R@E;IN SE;A4 O 30;0 I$"r!d%2"3!$:

ar'et ing is an integra! an t he vita! co )p onent o  todays business unit( ar'eting is a channe! by hich the n eed ed p ro duc t t rav e! s ro ) t he ) an u ac tu re rs t o t he )ar'et custo)ers( )a"a Mare"3$4: ;he )ar'eting division o 3ata e)p!oys around "8",, persons direct!y( In addition to se!!ing ootear )anuactured in its actories8 the .o)pany a!so )ar'ets ootear8 accessories and other )erchandise purchased by it ro) contract )anuacturers(


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RETAIL

3ata India ?td( has specia! division hich !oo's ater the retai! sector( ;his seg)ent pri)ari!y !oo's ater the )ar'eting e9 orts o the .o)pany operated out!ets( 3ata specia!!y targets the individua! custo)er or!d ide( 3ata gathers +*J o its revenue co!!ection ro) such retai! out!ets(( or greater eBciency andcoordinated )ar'eting e9orts this group is urther divided in to sub groups( FLAGSHIP CITY: ;his gro up caters to the higher end products and to pre)ier dea!er out!ets(


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FAMILY & )AZAAR

3ata )ain!y ai)s at satisying the needs o the individua! custo)ers( It tries to reach the )aGi)u) custo)ers ith as )any out!ets are possib!e( or e(g( in Nasi' it se! e have * co)pany retai! out!ets( ;his a)i!y & ba

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NON RETAIL

;his seg)ent caters pri)ari!y to the non eGc!usive dea!er out!ets hich )ar'et the 3ata range o  products( 

EPORTS:

;he co)pany operates in both the nationa! as e!! as internationa! )ar'ets( ;he )ain ocus o the co)pany is the do)estic )ar'et but it a!so pays it attention to the or!d )ar'et hich )a'es it a g!oba! brand( ;he share o eGports in tota! revenue o the co)pany is on!y %J( ;he co)pany is not t ota!!y eGport oriented( 

WHOLESALE:

;his group !oo's ater sa!es carried out through non eGc!usive dea!ers across the country( ;he co)pany a!!os so)e o the dea!ers to stoc' the co)pany7s product in their on private shops( ;he dea!ers se!! the goods ro) their on private retai! shops( .o)pany appoints the) on the co))ission basis on the vo!u)e o the sa!es(


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AD,ERTISEMENT & PROMOTION I$"r!d%2"3!$:

;he )ain ai) o today7s business org ani
In )odern ti)es8 the co)pany advertises on8 ;(=( co))ercia!s8 Radios8 SS8 Internet( .o)panies advertise their product through hoardings and boards hich are p!aced on the signa!s8 bui!dings8 on buses & trains( ;o reach the individua! custo)er direct!y distribution o !ea ets8 broachers8 sa!es)anship are co))on!y observed practices( ;o attract custo)ers the co)pany org ani

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F!!"ear Ader"3er:

3ata has an advertising and sa!es pro)otion depart)ent to !oo' ater sa!es pro)otions8 brand )anage)ent and other )ar'eting too!s engaged by the .o)pany to aid its product )ar'eting e9orts( ;his depart)ent or's c!ose!y ith both the Retai! and e!! as Non Retai! seg)ents o the )ar'eting division o the .o)pany(




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HOARDINGS & )OARDS:

:a ng in g t he b oa rd s o n t he ro ad si de i s o ne o  t he co))on practices( It creates the aareness a)ongst the residents and the patha!'ers about the branch and its avai!abi!ity( ;he 3oards are econo)ica!8 eGib!e8 and  ea si b! e i n na tu re( 3 oa rd s e ve n a ct s a s a p er) an en t asset ( ;he 3ata co)pany retai! out!ets advertise their branch through hoardings and boards( 0t a nearby distance o every retai! out!et a board directing toards 3ata shoe store is observed( In Nashi'8 at a!! retai! the sign boards are co))on( So)e 4ictures are attached be!o(




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CATALOUGES:

3ata .ata!ogues contain essentia! inor)ation regarding the product o9ered by the co)pany( /e!! designed cata!ogue provide co)p!ete inor)ation regarding products8 their pictures8 si



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SALES & SCHEMES:

;he business org ani2 Q 0utu)n Sa!e Q Stoc' .!earance Sa!e Q :eavy Discount (




- 31 -

DISCOUNTS COUPONS & CONCESSIONS:

;he co)pany o9ers s)a!! chits or certifcates hich o9er price reductions to consu)ers or certain ite)s( ;hey are distributed through nespapers8 )aga

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DISTRI)UTION CHANNELS I$"r!d%2"3!$: ar'eting ai)s at satisying the u!ti)ate needs o the custo)ers( It acts as a channe! o distribution to de!iver the go od s t o the u!ti)at e co nsu)er( Di spersi ng unct io n inc!udes Se!!ing8 ;ransportation8 Storing8 rading8 inancing8 Ris' bearingetc( )a"aB D3"r37%"3!$ C9a$$e8: 3ata )ar'ets its products through - distinct channe!s ( 

Dea8er Ne"!r: ;he .o)pany a!so uses the dea!er netor' o the ootear industry to )ar'et its products( ;hrough this chann e!8 t he .o )pany supp!ies its p rod uc ts t o no n2 eGc!usive ho!esa!e distributors ho in turn distribute the .o)pany7s products to independent dea!ers across the country( ;he dea!ers covered under this channe! are non2 eGc!usive 3ata dea!ers and hence se!! ootear and re!ated products o other co)panies a!so( 

Mare" E6"e$3!$ Pr!4rae: Ander this progra))e8 the .o)pany appoints authorised dea!ers8 subject to certain se!ection criteria ho run out!ets hich eGc!usive!y )ar'et the .o)pany7s


- 33 -

p rod uct s and adhere to ru!es and regu !at io ns o t he .o)pany( 0s on date8 there are "5, such out!ets in the co unt ry( ; he dea!er o ut !et s are no t )ann ed by 3at a e)p!o yee s but are )ann ed by t he e)p !oyees o  t he private dea!er(




- 34 -

C!5a$' O5era"ed Re"a38 O%"8e":

;he co)pany operates its on channe! o distribution netor'( It estab!ishes is on retai! out!ets across the g!obe( It se!!s its on produced products and others )erchandise products( ;he

N!r"9 Rai ar'et 2 0)ba!a 0)ritsar a!! 2 0)ritsar Ranjeet 0venue 2 0)ritsar .ivi! ?ine 2 0gra ha
S!%"9 :yderabad 2 LN;A 2 :yderabad ;hi!!ai Nagar 2 ;irichi ;rans ;oer 2 ;rivandru) 0)eerpet ar'et 2 :yderabad South End .irc!e 2 3ang!ore Narayanguda 2 :yderabad 4a!arivotta) 2 Erna'u!a) .handanagar 2 :yderabad

Ea" Si!iguri Sevo'e 2 Si!iguri :i!! .art Road 2 II 2 Si!iguri .ity .entre Sa!t ?a'e 2 @o!tata

We" 0)raoti II 2 0)raoti hodbunder Road 2 ;hane argao II 2 oa

co)pany operates> 0?? retai! stores across the g!obe( =/? retai! stores across India( < retai! stores in Nashi'( .o)pany is constant!y increasing its retai! out!ets across the nation( So)e ne!y opened are )entioned be!o


- 35 -


- 36 -

;ab!e> Ne !y Opened .entre s RETAIL OUTLETS IN NASHIK:

Bata S+!e St!re !%%ege !ad r. B !%%ege as+ik 422''5.

Bata S+!e St!re S"#!it M!dern !int S+ar an"r !ad O. !%ie r!"nd. a

Bata S+!e St!re an+a%a ;t. !%%ege !ad O. B !%%. as+ik 4

SomeOt herOut l et sI n Nas i k: M. G.Road,Bhadr akal i ,

R. K.Nasi kRoad,Nr .Vi s halMegaMar t


- 37 -

.o)petition In

;he ar'et ;he ootear industry is a very co)petitive )ar'et( ;he )ajor share in this )ar'et is o the unorg ani

- 38 -

0t present unorgani
OM
/ith its oray in in 1++- @hadi)7s has scripted one o the biggest success stories in the ootear indust ry( /ith th e b irth o independent India began a journ ey that as to set an eG a)p!e or others to o!!o( roing ro) strength to strength8 @hadi)s have converted ev er y o bs ta c! e t he y e nc ou nt ere d i nt o a st ep pi ng 2st on e toards success( @hadi)7s is a)ong the top three nationa! p!ayers in ter)s o organised ootear retai!ing( It has )ore than %#, eGc!usive retai! out!ets accross the country( @hadi)s a!so has a retai! out!et in .o!!ege Rd( H Nasi'(


- 39 -

C!5e"3"!r: UNORGANISED SECTOR

In the Indian ar'et8 ;he biggest co)petitor is the unorgani

- 4' -

Observations & indings 0t er i nt en si ve f e !d  or ' a nd an !ay sit at io n8 t he )ar'eting strategies are e!! designed but they see) to prove in eB cient to tac'!e the cut throat co)petition o this oot ear ind ustry( :ere8 I present so)e o )y observations( 1

3ata7s shoe designs are outdated and not as per the current ashion state)ent(

%

Due t o i)port o  inerior F ua!ity g oods t he p roduct Fua!ity has decreased over a period(

-

;he ront!ine sa!es orces have been curtai!ed by 5,J hich a9ects the custo)er service( .o)pany has f red -,, e)p!oyees !ast year(

"

;he co)pany does not eGpend enough )uch on store renovation as reFuired(

#

;he reach o the brand is not ide( ;he rura! areas are covered under the spectru)(

$

;he !eaves and o9 days are )any as co)pared to other co)petitive fr)s(


- 41 -

Suggestions & Reco))endations I" 3 e88 a3d> N!"93$4 I Pera$e$" E62e5" C9a$4e

:ere8 I reco))end so)e steps( 1

3ata shou!d c arry o n research t o study t he c urrent design de)ands( ;he designs can be i)ported ro) .hina8 a!aysia8 Indonesia(

%

;he production cost o those products hich are high can be i)ported ro) other countries(

-

;he hu)an resource shou!d be appointed as reFuired( .urtai!)ent a9ects custo)er satisaction(

"

;he 3ata S hoe S tores8 shou!d be renovated as p er )ar'et reFuire)ents(

#

Instead o opening retai! out!ets8 it shou!d provide agencies ith good prof t )argin to private shop'eepers(

$

.o)pany shou!d provide agency in rura! areas to increase their sa!es( 3ata shou!d enter the a!!s(

5

;he o ut!ets shou!d o perate - $# d ays ith eGtended or'ing hours(


- 42 -

.usto)er Satisaction ;he pri)e ai) o any business organi

- 43 -

.onc!usion ;he )ar'eting strategies o 3ata are e!! designed8 but ith the passing ti)e they are reFuired to be a)ended as per the current co)petitive de)and( ;he 3ata .o)pany shou!d concentrate on increasing its sa!e through agents and dea!ers instead o increasing its out!ets hich u!ti)ate!y increases overheads( 3ata8 because o superio r F ua! it y and cu st o)er preerence is the !eader o the industry( S!ight )odifcations in current strategies i!! assure that it re)ains on the top(


- 44 -

0nneGure H 6uestionnaire Na)e O the .o)pany> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU .o)pany 4rof!e>UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU MReg( O9(8 ;ota! 3ranches8 :istory & De!egations 4rincip!e o co)pany>UUUUUUUUUUUU3rand Specia!ty> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU ?oca! 3ranch 0dd>UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 3ranch .o))ence)ent>UUUUUUUUUUU No( o e)p!oyees>UUUUUUUUU Sa!ary Struc(UUUUUUUU .usto)er 4rerences>UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU M0ge roups8 Inco)e roups8 Dai!y .usto)er /a!'in 0nnua! ;urnover>UUUUUUUUUUUU 4roft>UUUUUUUUUUUUU roth Rate> UUUUUUUUUUUUUUUUUU ar'eting Stratergies>UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU M.r( aci!ity8 Distr .hanne!8  UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 0dvertising>UUUUUUUUUUUUUUUUU UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU Means8 3udget8 E9ect8 Reach8 ocus8 Discounts( 4roduct>UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU M=ariety8 4rice Range8 UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU .o)petitors>UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 4rob!e)s> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU Suggestions>UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU


- 45 -

0nneGure H .usto)ers eedbac' ertifiate Fr!$ Organi)ati!n  r!d"t ata%!g"e  B"siness ard  it"re . or) COLLECT









Na)e O .usto)er> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 4roduct>UUUUUUUUUUUUUUUUUUU eedbac'> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU Sign>UUUUUUUUUUUUUU Na)e O .usto)er> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 4roduct>UUUUUUUUUUUUUUUUUUU eedbac'> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU Sign>UUUUUUUUUUUUUU Na)e O .usto)er> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 4roduct>UUUUUUUUUUUUUUUUUUU eedbac'> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU Sign>UUUUUUUUUUUUUU Na)e O .usto)er> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 4roduct>UUUUUUUUUUUUUUUUUUU eedbac'> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU Sign>UUUUUUUUUUUUUU Na)e O .usto)er> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 4roduct>UUUUUUUUUUUUUUUUUUU eedbac'> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU Sign>UUUUUUUUUUUUUU Na)e O .usto)er> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 4roduct>UUUUUUUUUUUUUUUUUUU eedbac'> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU Sign>UUUUUUUUUUUUUU

Bata project

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