2001 to 2010 Big Bazaar was introduced by the Future Group in September 2001 with the opening of its first four stores in Kolkata, Indore, Bengaluru and Hyderabad within a period of 22 days. Started by Kishore Biyani, Biyani, Big Bazaar was launched mainly as a fashion fas hion format selling apparel, cosmetics, accessories and general merchandise. Over the years, the retail chain has included in its portfolio a wide range of products and services, ranging from grocery to electronics. The current retail formats of the Future Group include Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar. According to Kishore Biyani, the inspiration behind this entire retail format was from Saravana Stores, Stores , a local store in T. Nagar, Chennai. Big Bazaar is popularly known as the ‘Indian ‘Indian Walmart’ today. In the second year of operations, Big Bazaar tied up with Indian banking giant ICICI Bank and launched the Big Bazaar ICICI Bank Card. In the same year, the first Food Bazaar store was also launched at High Street Phoenix mall in Mumbai, marking the retailer’s entry into dedicated food retail. In 2003, Big Bazaar made its foray into small towns and cit ies. The first store in t his category was launched that year in Nagpur. The franchise also welcomed its 10 millionth customer at its new store in Gurgaon in the same year. Over the next two years, Big Bazaar consolidated its position in the Indian retail landscape. This phase of growth included the setting up of the Mumbai store in Lower Parel, which registered a record Rs 10 million mill ion turnover in a single day on Diwali-eve in 2004. In 2005, the first Big Bazaar Exchange Offer was launched, la unched, which has quickly gained popularity among customers. In 2006, further changes in loyalty marketing took place with the launch of the housewife centric credit card, Shakti. Jewellery store ‘Navaras’ was also launched that year within Big Bazaar stores which became the first fir st store-in-store concept to be launched la unched by the brand. Another dedicated retail format launched in 2006 is Furniture Bazaar. In 2007, Big Bazaar partnered with a shopping portal Futurebazaar.com and expanded its retail footprint to 50 stores. The following year, 2008, witnessed by far the fastest growth in terms of ret ail expansion for Big Bazaar, with the launch of the 101st store. Joining the lea gue of India’s Superbrands and voted among the top ten service brands in the country by the Pitch-IMRB international survey, Big Bazaar became much more than a household name. The year also saw t he launch of the Monthly Bachat Bazaar (Monthly Budget Market) campaign, which provided significantly low prices and gave discounts on bulk purchases in the first week of the month. Over the next two years, Big Bazaar carved its own niche in modern retail and became the largest brand in the hypermarket format. Capturing one-third of the food and grocery market in modern retail, celebrity endorsements and tie-ups with other brands allowed it to enhance its retail footprint. In 2009, Big Bazaar won the CNBC Awaaz Consumer Awards for the third consecutive year. It was adjudged the Most Preferred Multi Brand Food & Beverage
Chain, Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop.
[edit] 2010 to present On successful completion of 10 years in the Indian retail industry, in 2011, Big Bazaar came up a new logo with a new tag line: ‘Naye India Ka Bazaar ’(New India’s Market), replacing the earlier one: 'Isse Sasta Aur Accha Kahin Nahin' (Nothing is cheaper and better t han here). In 2012, Big Bazaar signed a multi-million dollar deal with Cognizant Technology Solutions for the development of an IT infrastructure, encompassing Future Group’s entire network of stores, warehousing and data centres. Recently, Big Bazaar announced its plans to add more retail services to its portfolio such as grinding, de-seeding and cutting of fruits and vegetables.
[edit] Strategy [edit] 3-C Theory According to Kishore Biyani's 3-C theory, Change and Confidence among the entire population is leading to rise in Consumption, through better employment and income which in turn is creating value to the agricultural products across the country .[2] Big Bazaar has divided India into three segments: 1. India one: Consuming class which includes upper middle and lower middle class (14% of India's population). 2. India two: Serving class which includes people like drivers, household helps, office peons, liftmen, washermen, etc. (55% of India's population) and 3. India three: Struggling class (remaining 31% of India's population). While Big Bazaar is targeted at the population across India one and India two segments, Aadhaar Wholesale is aimed at reaching the population in India three segment. With this, Future Group emerged as a retail destination for consumers across all classes in the Indian society.
[edit] Operations [edit] Various formats and store concept Most Big Bazaar outlets are multi-levelled stores and are located in stand-alone buildings in city centres as well as within shopping malls. These stores have more than 2,00,000 Stock Keeping Units (SKU) in a wide range of categories, l ed primarily by fashion and food products. The retail space of these stores in the metros range between 50,000 and 1,60,000 sq. ft. Since its launch in 2001 in metro cities like Kolkata, Bengaluru and Hyderabad, Big Bazaar is the largest Hypermarket chain with presence in 90 cities and towns across the country.
[edit] CSR activities As a part of Future Group, Big Bazaar is involved in various social activities that include green initiatives for the community, blood donation camps, Diwali celebrations with orphanages, visits to orphanages and other NGOs helping underprivileged children. These activities usually involve all members of the management as well as staff of Big Bazaar. • In September 2011, Future Group signed a strategic partnership with the Himachal Pradesh Government to directly source, market and promote the state’s products and services through its Big Bazaar stores under the brand ‘Himachal’ . The aim of this partnership is to aid the development of various ‘source-to-market’ initiatives to enhance livelihoods for more than 25,000 families in the state. • Big Bazaar created a platform called Yatra to provide women of self -help groups across various towns and regions of Maharashtra and Gujarat the opportunity to market their wide assortment of indigenous food and non-food products. As part of the programme, women from over 30 regional self-help groups were invited, encouraged and helped to set up stalls to exhibit their products at Big Bazaar stores. • Big Bazaar Mysore started offering a free wholesome meal to all its customers, who in return contribute ‘Shraddha Anussar’ for a community cause. In other words, the customers donate any amount for the meal which would be used for a local, regional or topical cause.
[edit] Schemes and innovations The introduction of ‘Sabse Sasta Din’ (Cheapest Day) in the year 2005 was a turning point for the Big Bazaar franchise. As part of this effort, the Republic Day holiday was used to ensure that consumers visited Big Bazaar outlets across the country in large numbers to get required household items at cheaper rates. Taking cue from this highly successful concept, another initiative was introduced, named the ‘Purana do aur naya lo’ (give old and get new) scheme. In this scheme, consumers were asked to bring and sell old clothes, utensils and other household items in exchange of discount coupons. The concept proved to be a success yet again as people from acr oss the country responded spontaneously, in spite of the different preconditions associated with it. The franchise further inaugurated the concept of ‘Hafte ka s abse sasta din’ (Cheapest Day of the Week), wherein Wednesday was designated to be the da y when special discounts were offered to consumers during a week.
[edit] Wednesday Bazaar The concept of Wednesday Bazaar was promoted as ‘Hafte Ka Sabse Sasta Din’ (Cheapest Day of the Week). Initiated in January 2007, the idea behind this scheme was to draw customers to stores on Wednesdays, the day when consumer presence is usually less. According to the chain, the aim of the concept was ‘to give home makers the power to save the most’.[3]
[edit] Sabse Sasta Din
Big Bazaar introduced ‘Sabse Sasta Din’ (Cheapest Day) with the intention of attaining a sales figure of Rs 26 crore in a single day. The concept became such a hit that the time period for the offer had to be increased from one day to three days in 2009 (January 24 to 26) and to five days in 2011 (January 22 to 26).
[edit] Maha Bachat The concept of ‘Maha Bachat’ (Mega Saving) was intr oduced in the year 2006 as a single day campaign with attractive promotional offers across the company outlets. Over the years, the concept has grown to become a six-day biannual campaign. During this campaign, attractive offers are given in all the value formats including Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar .[4]
[edit] The Great Exchange Offer Introduced on February 12, 2009, ‘The Great Exchange Offer’ allows customers to exchange their old goods for Big Bazaar coupons. The coupons can be redeemed later for buying brand new goods from Big Bazaar outlets across the nati on.[5]
[edit] Advertising campaigns and marketing initiatives In view of the increasing competition in the retail market, Big Bazaar has introduced certain steps to keep itself updated and continue promoting the band.
[edit] New Logo On the occasion of successful completion of 10 years i n the Indian retail industry (in 2011) Big Bazaar came up with a new logo for the company with a new ta g line that says: ‘Naye India Ka Bazaar’ (Market for New India). This replaces the earlier tag line: ‘Isse Sasta Aur Kahin Nahin’ (Nothing is Cheaper than Here).
[edit] Advertising initiatives Big Bazaar has recently launched a 360-degree promotion drive covering the three p rime media, television, print and social media, to mark the launch of the new logo. The entire media campaign was developed by Mudra Communications. Big Bazaar celebrating April Utsav on 2013. They Offering Rs. 50 off on Rs. 500 or Rs. 100 off on Rs. 500 or Rs. 200 off on Rs. 500 coupon through missed call .[6]
[edit] Timeline 2001
2002
Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad[disambiguation needed ][7]
Big Bazaar - ICICI Bank Card is launched. Food Bazaar becomes part of Big Bazaar with the la unch of the first store in Mumbai at High Street Phoenix
2003
Big Bazaar enters Tier II cities with the launch of the store in Nagpur Big Bazaar welcomes its 10 million-th customer at its new store in Gurgaon
2004
Big Bazaar wins its first award and national recognition. Big Bazaar and Food Bazaar awarded the country’s most admired retailer award in value retailing and food retailing segment at the India Retail Forum A day before Diwali, the store at Lower Parel becomes the first to touch Rs 10 million turnover on a single day
2005
Initiates the implementation of SAP and pilots a RFID project at its central warehouse in Tarapur Launches a unique shopping program: the Big Bazaar Exchange Offer, inviting customers to exchange household junk at Big Bazaar Electronic Bazaar and Furniture Bazaar are launched Big Bazaar and ICICI Bank launched ICICI Bank-Big Bazaar Gold credit card program to reward its loyal customers.
2006
Mohan Jadhav sets a national record at Big Bazaar Sangli with a Rs 1,37,367 shopping bill. The Sangli farmer becomes Big Bazaar’s largest ever custom er. Big Bazaar launches Shakti, India’s first credit card program tailored for housewives Navaras – the jewellery store launched within Big Bazaar stores
2007
The 50th Big Bazaar store is launched in Kanpur Big Bazaar partners with Futurebazaar.com to launch India's most popular shopping portal Big Bazaar initiates the "Power of One" campaign to help raise funds for the Save The Children India Fund. Pantaloon Retail wins the International Retailer of the Year at US-based National Retail Federation convention in New York and Emerging Retailer of the Year award at the World Retail Congress held in Barcelona.
2008
Big Bazaar becomes the fastest growing hypermarket format in the world with the launch of its 101st store within 7 years of launch Big Bazaar dons a new look with a fresh new sect ion, Fashion@Big Bazaar
Big Bazaar joins the league of India’s Business Super brands. It is voted among the top ten service brands in the country in the latest Pitch-IMRB international survey Big Bazaar initiated the Mega Saving "Monthly Bachat Bazaar" c ampaign, to provide exceptional deals on groceries and food items during the first week of every month.
2009
Big Bazaar opens its second store in Assam at Tinsukia Big Bazaar initiates Maha Annasantarpane program at its stores in South India – a unique initiative to offer meals to visitors and support local social organizations Big Bazaar captures almost one-third share in food and grocery products sold through modern retail in India Mahendra Singh Dhoni and Asin, youth icons of India, were chosen as the brand ambassadors of Big Bazaar Big Bazaar announced the launch of 'The Great Exchange Offer' Formed a joint venture with Hidesign to launch Holii, a new brand of handbags, laptop bags and other accessories.
2010
Future Value Retail Limited is formed as a specialized subsidiary to spearhead the group’s value retail business through Big Bazaar, Food Bazaar and other formats. Big Bazaar wins CNBC Awaaz Consumer Awards for the third consecutive year. Adjudged the Most Preferred Multi Brand Food & Beverage Chain, Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop Big Bazaar connects over 30,000 small and medium Indian manufacturers and entrepreneurs with around 200 million customers visiting its stores Big Bazaar opens its third store in Kanpur at Z Square Mall Big Bazaar opens its fourth store in Kanpur at Jajmau which is the largest leather tannery garrison of Asia Vidya Balan was chosen as the brand ambassador of Big Bazaar's Price Challenge exercise Ranked 6 among the Top 50 Service Brands in India.[8]
2011
2012
Big Bazaar forays into the rural wholesale and distribution business through ‘Aadhaar Wholesale’ store at Kalol, Gujarat. Big Bazaar has come up a new logo with a new tag line: ‘Naye India Ka Bazaar’.[9] 200th store opened in India [10] Future Group has launched its latest venture, Foodhall – a premium food destination across 10 metros in India [11] For the convenience of the online customers, Big Bazaar has start ed free shipping on all orders above Rs. 1000 [12] Entered into an agreement with Hindustan Unilever to co-develop and co-brand bakery products, which would be sold exclusively at Big Bazaar stores.[13]
Big Bazaar entered into a five year multi-million dollar deal with Cognizant Technology Solutions for IT infrastructure services that support Future Group's network of stores, warehouses, offices, and data cente rs.[14] Partnered with Disney to launch "Kidz Cookies", exclusively for kids across India.[15] Big Bazaar is planning to add further value to its retail services by offering Value added services like grinding, de-seeding, vegetables cutting at fre e of cost.[16]
[edit] References 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
^ "Future Group trims workforce". Times of India. 2012-02-21. Retrieved 2012-02-24. ^ "SP Jain Institute of Management & Research, Mumbai" . SPJIMR. 2006-08-04. Retrieved 2012-0215. ^ "Wednesday Bazaar, The Hindu" . Chennai, India. December 6, 2006. ^ "Maha Bachat, Money Control" . ^ "Big Bazaar presents "The Great Exchange Offer", Money Control" . ^ "Big Bazaar April Utsav, MillionLuck" . Chennai, India. April 18, 2013. ^ "Three Big Bazaar stores launched within a span of 22 days, pantaloon retail" . ^ "Top 50 Service Brands". The Economic Times. 2011-08-31. Retrieved 2012-02-23. ^ "Big Bazaar goes for new logo,tag line on 10th yr of operations - Economic Times" . Articles.economictimes.indiatimes.com. 2011-11-17. Retrieved 2012-02-15. ^ "Future Group milestones has transformed the Indian retail landscape" . Futuregroup.in. 2011-03-07. Retrieved 2012-02-15. ^ "Future Group opens food hall chain" . Deccanherald.com. 2011-05-22. Retrieved 2012-02-17. ^ "Free Shipping On Orders Above Rs.1000" . FutureBazaar.com. 2011-12-04. Retrieved 2012-02-21. ^ "Hindustan Unilever, Future Group to co-brand bakery products, items to be sold at select Big Bazaar stores". The Economic Times. 2011-08-22. Retrieved 2012-02-23. ^ "Cognizant bags 5 year multi-million dollar IT outsourcing deal from Future Group - Economic Times". Economictimes.indiatimes.com. 2011-08-22. Retrieved 2012-02-15. ^ "Future Group partners Disney to launch cookies" . The Economic Times. 2012-02-10. Retrieved 2012-02-23. ^ "Big Bazaar's value added services at no extra cost boost sales" . The Economic Times. 2012-02-23. Retrieved 2012-02-24.
2001 to 2010 Big Bazaar was introduced by the Future Group in September 2001 with the opening of its first four stores in Kolkata, Indore, Bengaluru and Hyderabad within a period of 22 days. Started by Kishore Biyani, Big Bazaar was launched mainly as a fashion format selling apparel, cosmetics, accessories and general merchandise. Over the years, the retail chain has included in its portfolio a wide range of products and services, ranging from grocery to electronics. The current retail formats of the Future Group include Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar. According to Kishore Biyani, the inspiration behind this entire retail format was from Saravana Stores, a local store in T. Nagar, Chennai. Big Bazaar is popularly known as the ‘Indian Walmart’ today. In the second year of operations, Big Bazaar tied up with Indian banking giant ICICI Bank and launched the Big Bazaar ICICI Bank Card. In the same year, the first Food Bazaar store was also launched at High Street Phoenix mall in Mumbai, marking the retailer’s entry into dedicated food retail. In 2003, Big Bazaar made its foray into small towns and cit ies. The first store in this category was launched that year in Nagpur. The franchise also welcomed its 10 millionth customer at its new store in Gurgaon in the same year. Over the next two years, Big Bazaar consolidated its position in the Indian retail landscape. This phase of growth included the setting up of the Mumbai store in Lower Parel, which registered a record Rs 10 million turnover in a single day on Diwali-eve in 2004. In 2005, the first Big Bazaar Exchange Offer was launched, which has quickly gained popularity among customers. In 2006, further changes in loyalty marketing took place with the launch of the housewife centric credit card, Shakti. Jewellery store ‘Navaras’ was also launched that year within Big Bazaar stores which became the first store-in-store concept to be launched by the brand. Another dedicated retail format launched in 2006 is Furniture Bazaar. In 2007, Big Bazaar partnered with a shopping portal Futurebazaar.com and expanded its retail footprint to 50 stores. The following year, 2008, witnessed by far the fastest growth in terms of ret ail expansion for Big Bazaar, with the launch of the 101st store. Joining the lea gue of India’s Superbrands and voted among the top ten service brands in the country by the Pitch-IMRB international survey, Big Bazaar became much more than a household name. The year also saw t he launch of the Monthly Bachat Bazaar (Monthly Budget Market) campaign, which provided significantly low prices and gave discounts on bulk purchases in the first week of the month. Over the next two years, Big Bazaar carved its own niche in modern retail and became the largest brand in the hypermarket format. Capturing one-third of the food and grocery market in modern retail, celebrity endorsements and tie-ups with other brands allowed it to enhance its retail footprint. In 2009, Big Bazaar won the CNBC Awaaz Consumer Awards for the third consecutive year. It was adjudged the Most Preferred Multi Brand Food & Beverage
Chain, Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop.
[edit] 2010 to present On successful completion of 10 years in the Indian retail industry, in 2011, Big Bazaar came up a new logo with a new tag line: ‘Naye India Ka Bazaar ’(New India’s Market), replacing the earlier one: 'Isse Sasta Aur Accha Kahin Nahin' (Nothing is cheaper and better t han here). In 2012, Big Bazaar signed a multi-million dollar deal with Cognizant Technology Solutions for the development of an IT infrastructure, encompassing Future Group’s entire network of stores, warehousing and data centres. Recently, Big Bazaar announced its plans to add more retail services to its portfolio such as grinding, de-seeding and cutting of fruits and vegetables.
[edit] Strategy [edit] 3-C Theory According to Kishore Biyani's 3-C theory, Change and Confidence among the entire population is leading to rise in Consumption, through better employment and income which in turn is creating value to the agricultural products across the country .[2] Big Bazaar has divided India into three segments: 1. India one: Consuming class which includes upper middle and lower middle class (14% of India's population). 2. India two: Serving class which includes people like drivers, household helps, office peons, liftmen, washermen, etc. (55% of India's population) and 3. India three: Struggling class (remaining 31% of India's population). While Big Bazaar is targeted at the population across India one and India two segments, Aadhaar Wholesale is aimed at reaching the population in India three segment. With this, Future Group emerged as a retail destination for consumers across all classes in the Indian society.
[edit] Operations [edit] Various formats and store concept Most Big Bazaar outlets are multi-levelled stores and are located in stand-alone buildings in city centres as well as within shopping malls. These stores have more than 2,00,000 Stock Keeping Units (SKU) in a wide range of categories, l ed primarily by fashion and food products. The retail space of these stores in the metros range between 50,000 and 1,60,000 sq. ft. Since its launch in 2001 in metro cities like Kolkata, Bengaluru and Hyderabad, Big Bazaar is the largest Hypermarket chain with presence in 90 cities and towns across the country.
[edit] CSR activities As a part of Future Group, Big Bazaar is involved in various social activities that include green initiatives for the community, blood donation camps, Diwali celebrations with orphanages, visits to orphanages and other NGOs helping underprivileged children. These activities usually involve all members of the management as well as staff of Big Bazaar. • In September 2011, Future Group signed a strategic partnership with the Himachal Pradesh Government to directly source, market and promote the state’s products and services through its Big Bazaar stores under the brand ‘Himachal’ . The aim of this partnership is to aid the development of various ‘source-to-market’ initiatives to enhance livelihoods for more than 25,000 families in the state. • Big Bazaar created a platform called Yatra to provide women of self -help groups across various towns and regions of Maharashtra and Gujarat the opportunity to market their wide assortment of indigenous food and non-food products. As part of the programme, women from over 30 regional self-help groups were invited, encouraged and helped to set up stalls to exhibit their products at Big Bazaar stores. • Big Bazaar Mysore started offering a free wholesome meal to all its customers, who in return contribute ‘Shraddha Anussar’ for a community cause. In other words, the customers donate any amount for the meal which would be used for a local, regional or topical cause.
[edit] Schemes and innovations The introduction of ‘Sabse Sasta Din’ (Cheapest Day) in the year 2005 was a turning point for the Big Bazaar franchise. As part of this effort, the Republic Day holiday was used to ensure that consumers visited Big Bazaar outlets across the country in large numbers to get required household items at cheaper rates. Taking cue from this highly successful concept, another initiative was introduced, named the ‘Purana do aur naya lo’ (give old and get new) scheme. In this scheme, consumers were asked to bring and sell old clothes, utensils and other household items in exchange of discount coupons. The concept proved to be a success yet again as people from across the country responded spontaneously, in spite of the different preconditions associated with it. The franchise further inaugurated the concept of ‘Hafte ka sabse sasta din’ (Cheapest Day of the Week), wherein Wednesday was designated to be the da y when special discounts were offered to consumers during a week.
[edit] Wednesday Bazaar The concept of Wednesday Bazaar was promoted as ‘Hafte Ka Sabse Sasta Din’ (Cheapest Day of the Week). Initiated in January 2007, the idea behind this scheme was to draw customers to stores on Wednesdays, the day when consumer presence is us ually less. According to the chain, the aim of the concept was ‘to give home makers the power to save the most’.[3]
[edit] Sabse Sasta Din
Big Bazaar introduced ‘Sabse Sasta Din’ (Cheapest Day) with the intention of attaining a sales figure of Rs 26 crore in a single day. The concept became such a hit that the time period for the offer had to be increased from one day to three days in 2009 (January 24 to 26) and to five days in 2011 (January 22 to 26).
[edit] Maha Bachat The concept of ‘Maha Bachat’ (Mega Saving) was intr oduced in the year 2006 as a single day campaign with attractive promotional offers across the company outlets. Over the years, the concept has grown to become a six-day biannual campaign. During this campaign, attractive offers are given in all the value formats including Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar .[4]
[edit] The Great Exchange Offer Introduced on February 12, 2009, ‘The Great Exchange Offer’ allows customers to exchange their old goods for Big Bazaar coupons. The coupons can be redeemed later for buying brand new goods from Big Bazaar outlets across the nati on.[5]
[edit] Advertising campaigns and marketing initiatives In view of the increasing competition in the retail market, Big Bazaar has introduced certain steps to keep itself updated and continue promoting the band.
[edit] New Logo On the occasion of successful completion of 10 years i n the Indian retail industry (in 2011) Big Bazaar came up with a new logo for the company with a new ta g line that says: ‘Naye India Ka Bazaar’ (Market for New India). This replaces the earlier tag line: ‘Isse Sasta Aur Kahin Nahin’ (Nothing is Cheaper than Here).
[edit] Advertising initiatives Big Bazaar has recently launched a 360-degree promotion drive covering the three p rime media, television, print and social media, to mark the launch of the new logo. The entire media campaign was developed by Mudra Communications. Big Bazaar celebrating April Utsav on 2013. They Offering Rs. 50 off on Rs. 500 or Rs. 100 off on Rs. 500 or Rs. 200 off on Rs. 500 coupon through missed call .[6]
[edit] Timeline 2001
2002
Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad[disambiguation needed ][7]
Big Bazaar - ICICI Bank Card is launched. Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai at High Street Phoenix
2003
Big Bazaar enters Tier II cities with the launch of the store in Nagpur Big Bazaar welcomes its 10 million-th customer at its new store in Gurgaon
2004
Big Bazaar wins its first award and national recognition. Big Bazaar and Food Bazaar awarded the country’s most admired retailer award in value retailing and food retailing segment at the India Retail Forum A day before Diwali, the store at Lower Parel becomes the first to touch Rs 10 million turnover on a single day
2005
Initiates the implementation of SAP and pilots a RFID project at its central warehouse in Tarapur Launches a unique shopping program: the Big Bazaar Exchange Offer, inviting customers to exchange household junk at Big Bazaar Electronic Bazaar and Furniture Bazaar are launched Big Bazaar and ICICI Bank launched ICICI Bank-Big Bazaar Gold credit card program to reward its loyal customers.
2006
Mohan Jadhav sets a national record at Big Bazaar Sangli with a Rs 1,37,367 shopping bill. The Sangli farmer becomes Big Bazaar’s largest ever custom er. Big Bazaar launches Shakti, India’s first credit card program tailored for housewives Navaras – the jewellery store launched within Big Bazaar stores
2007
The 50th Big Bazaar store is launched in Kanpur Big Bazaar partners with Futurebazaar.com to launch India's most popular shopping portal Big Bazaar initiates the "Power of One" campaign to help raise funds for the Save The Children India Fund. Pantaloon Retail wins the International Retailer of the Year at US-based National Retail Federation convention in New York and Emerging Retailer of the Year award at the World Retail Congress held in Barcelona.
2008
Big Bazaar becomes the fastest growing hypermarket format in the world with the launch of its 101st store within 7 years of launch Big Bazaar dons a new look with a fresh new sect ion, Fashion@Big Bazaar
Big Bazaar joins the league of India’s Business Super brands. It is voted among the top ten service brands in the country in the latest Pitch-IMRB international survey Big Bazaar initiated the Mega Saving "Monthly Bachat Bazaar" c ampaign, to provide exceptional deals on groceries and food items during the first week of every month.
2009
Big Bazaar opens its second store in Assam at Tinsukia Big Bazaar initiates Maha Annasantarpane program at its stores in South India – a unique initiative to offer meals to visitors and support local social organizations Big Bazaar captures almost one-third share in food and grocery products sold through modern retail in India Mahendra Singh Dhoni and Asin, youth icons of India, were chosen as the brand ambassadors of Big Bazaar Big Bazaar announced the launch of 'The Great Exchange Offer' Formed a joint venture with Hidesign to launch Holii, a new brand of handbags, laptop bags and other accessories.
2010
Future Value Retail Limited is formed as a specialized subsidiary to spearhead the group’s value retail business through Big Bazaar, Food Bazaar and other formats. Big Bazaar wins CNBC Awaaz Consumer Awards for the third consecutive year. Adjudged the Most Preferred Multi Brand Food & Beverage Chain, Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop Big Bazaar connects over 30,000 small and medium Indian manufacturers and entrepreneurs with around 200 million customers visiting its stores Big Bazaar opens its third store in Kanpur at Z Square Mall Big Bazaar opens its fourth store in Kanpur at Jajmau which is the largest leather tannery garrison of Asia Vidya Balan was chosen as the brand ambassador of Big Bazaar's Price Challenge exercise Ranked 6 among the Top 50 Service Brands in India.[8]
2011
2012
Big Bazaar forays into the rural wholesale and distribution business through ‘Aadhaar Wholesale’ store at Kalol, Gujarat. Big Bazaar has come up a new logo with a new ta g line: ‘Naye India Ka Bazaar’.[9] 200th store opened in India [10] Future Group has launched its latest venture, Foodhall – a premium food destination across 10 metros in India [11] For the convenience of the online customers, Big Bazaar has start ed free shipping on all orders above Rs. 1000 [12] Entered into an agreement with Hindustan Unilever to co-develop and co-brand bakery products, which would be sold exclusively at Big Bazaar stores.[13]
Big Bazaar entered into a five year multi-million dollar deal with Cognizant Technology Solutions for IT infrastructure services that support Future Group's network of stores, warehouses, offices, and data cente rs.[14] Partnered with Disney to launch "Kidz Cookies", exclusively for kids across India.[15] Big Bazaar is planning to add further value to its retail services by offering Value added services like grinding, de-seeding, vegetables cutting at fre e of cost.[16]
[edit] References 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
^ "Future Group trims workforce". Times of India. 2012-02-21. Retrieved 2012-02-24. ^ "SP Jain Institute of Management & Research, Mumbai" . SPJIMR. 2006-08-04. Retrieved 2012-0215. ^ "Wednesday Bazaar, The Hindu" . Chennai, India. December 6, 2006. ^ "Maha Bachat, Money Control" . ^ "Big Bazaar presents "The Great Exchange Offer", Money Control" . ^ "Big Bazaar April Utsav, MillionLuck" . Chennai, India. April 18, 2013. ^ "Three Big Bazaar stores launched within a span of 22 days, pantaloon retail" . ^ "Top 50 Service Brands". The Economic Times. 2011-08-31. Retrieved 2012-02-23. ^ "Big Bazaar goes for new logo,tag line on 10th yr of operations - Economic Times" . Articles.economictimes.indiatimes.com. 2011-11-17. Retrieved 2012-02-15. ^ "Future Group milestones has transformed the Indian retail landscape" . Futuregroup.in. 2011-03-07. Retrieved 2012-02-15. ^ "Future Group opens food hall chain" . Deccanherald.com. 2011-05-22. Retrieved 2012-02-17. ^ "Free Shipping On Orders Above Rs.1000" . FutureBazaar.com. 2011-12-04. Retrieved 2012-02-21. ^ "Hindustan Unilever, Future Group to co-brand bakery products, items to be sold at select Big Bazaar stores". The Economic Times. 2011-08-22. Retrieved 2012-02-23. ^ "Cognizant bags 5 year multi-million dollar IT outsourcing deal from Future Group - Economic Times". Economictimes.indiatimes.com. 2011-08-22. Retrieved 2012-02-15. ^ "Future Group partners Disney to launch cookies" . The Economic Times. 2012-02-10. Retrieved 2012-02-23. ^ "Big Bazaar's value added services at no extra cost boost sales" . The Economic Times. 2012-02-23. Retrieved 2012-02-24.
[edit] Further reading 1. Swapna Pradhan, Retailing Management 2E - Page 427 (2006) 2. Kishore Biyani, Dipayan Baishya (2007): It happened in India: The story of Pantaloons, Big Bazaar, Central and the great Indian consumer 3. Swati Bhalla, Anuraag S, Visual Merchandising - Page 91 4. Pradeep S. Mehta, CUTS Centre for Competition, Investment & Economic Regulation (Jaipur, India) – (2006) - Preview, A functional competition policy for India 5. Rajan Saxena, Marketing Management 4E – Page 140 6. John Pearce, John Pearce 10E – Page 144 7. Rajesh Ray, Supply Chain Management for Retailing – Page 89 8. Janat Shah, Supply Chain Management: Text and Cases – Page 163 9. Swati Bhalla, Anurag Singal, Visual Merchandising – Page 91 10. Netscribes - Retail Market in India 2012, Consumer Goods
