Aisya Nurasari Handyanti – 008201400006 Ilma Latansa - 008201400043 BALANCE SCORECARD - STRATEGIC STRATEGIC MANAGEMENT M ANAGEMENT ASSIGNMENT ASSIGNMENT The Balanced c!recard c!recard "as de#el!$ed in the early 1%%0s &y t"! 'uys at the Har#ard Business ch!!l( )!&ert *a$lan and +a#id N!rt!n, The ey $r!&lem that *a$lan and N!rt N!rt!n !n iden identi ti.i .ied ed in the the &usi &usine ness ss !. the the day "as "as that that many many c!m$ c!m$ani anies es tend tended ed t! mana'e their &usinesses &ased s!lely !n .inancial measures, /hile that may ha#e "!r "!red ed "ell "ell in the the $ast $ast the the $ace $ace !. &usi &usine ness ss in t!da t!day ys "!rl "!rld d reu reuir ires es m!re m!re c!m$rehensi#e measures, Th!u'h .inancial measures are necessary they can !nly re$!rt "hat has ha$$ened in the $ast "here a &usiness has &een &ut n!t "here it is head headed ed,, Its Its lie lie dri# dri#in in' ' a car car &y l!! l!!in in' ' in the the rear rear#i #ie" e" mirr mirr!r !r,, T! $r!# $r!#id ide e a mana'ement system that "as &etter at dealin' "ith t!days &usiness $ace and t! $r!#ide &usiness mana'ers "ith the in.!rmati!n they need t! mae &etter decisi!ns *a$lan and N!rt!n de#el!$ed the Balanced c!recard, Balanced c!recard is actually a mana'ement system n!t a measurement system, es it is true measurement is a ey as$ect !. the Balanced c!recard &ut it is much m!re than 5ust measurement it is a means t! settin' and achie#in' the strate'ic '!als and !&5ecti#es .!r y!ur !r'ani7ati!n, In sh!rt its a mana'ement system that ena&les y!ur y!ur !r'a !r'ani ni7a 7ati ti!n !n t! set set trac trac and and achi achie# e#e e its its ey ey &usi &usine ness ss stra strate te'i 'ies es and and !&5ecti#es, The &alanced sc!recard a$$r!ach all!"s mana'ers t! m!re easily identi.y the as$ects !. the &usiness &usiness they need t! m!nit!r m!re cl!sely cl!sely and hi'hli'ht the areas that need im$r!#ement, im$r!#ement, By tain' a h!listic h!listic a$$r!ach the &alanced &alanced sc!recard system als! lets mana'ers m!nit!r "hat c!m$any-"ide !&5ecti#es ha#e &een met and "hat is needed t! achie#e strate'ic '!als, ana'ers "aste less time m!nit!rin' and ha#e an increased understandin' !. the ste$s needed t! achie#e their '!als, Ther There e are are .!ur .!ur as$e as$ect cts s t! trac trac "here here is !ur !ur &usi &usine ness ss at and and h!" h!" "ell "ell are are the the !r'ani7ati!ns d!in' 9ach initiati#es in $ers$ecti#e is related and su$$!rted t! achie#e the c!m$anys '!al "hich is t! $r!duce !$erati!nal and .inancial $er.!rmance that is !$timal .!r the sae !. .ul.illin' staeh!lders trust, o
o
o
Customer: meas measure ures s y!ur y!ur cust! cust!me mers rs sati satis. s.act acti! i!n n and and thei theirr $er. $er.!r !rma manc nce e reuirements .!r y!ur !r'ani7ati!n and "hat it deli#ers "hether its $r!ducts !r ser#ices, Financial: tracs y!ur .inancial reuirements and $er.!rmance, Inter Internal nal Busi Busine ness ss Proce Process ss:: measu measure res s reuirements and measures,
y!ur y!ur
crit critic ical al-t -t!-c !-cust ust!m !mer er
$r!c $r!cess ess
o
Learnin an! Gro"t#: .!cuses !n h!" y!u educate y!ur em$l!yees h!" y!u 'ain and ca$ture y!ur n!"led'e and h!" y!u use it t! maintain a c!m$etiti#e ed'e "ithin y!ur marets,
In im$lementin' the Balanced c!recard system c!m$any-"ide sh!uld &e the ey t! the success.ul reali7ati!n !. the strate'ic $lan:#isi!n, A Balanced c!recard sh!uld result in( o
Im$r!#ed $r!cesses
o
!ti#ated:educated em$l!yees
o
9nhanced in.!rmati!n systems
o
!nit!red $r!'ress
o
;reater cust!mer satis.acti!n
o
Increased .inancial usa'e
I,
0, At that time the c!m$any has 38 $lanes c!nsistin' !. 22 ty$es +<3 8
6 .!r the .irst time ;aruda Ind!nesia $assen'er-carryin' $il'rims t! ecca, ;aruda Ind!nesia started his .lyin' tri$ t! 9ur!$e in 1%6> "ith .inal destinati!n Amsterdam, ;aruda Ind!nesia sat !$erate 8% aircra.t c!nsistin' !. 3 B!ein' @4@-400 si Air&us 330-300 aircra.t .i#e Air&us 330-200 aircra.t and 33 B@3@-00C and 42 B@3@-800N; $lane, These aircra.t .leet ser#es 36 d!mestic r!utes "ith an a#era'e !. @33 times $er-"ee and 26 internati!nal r!utes "ith 1>8 times $er "ee and 12,> milli!n $assen'ers, In under'!in' !$erati!ns the c!m$any is su$$!rted &y >@4> em$l!yees s$read acr!ss its headuarters and &ranch !..ices,
II,
Balance c!recard !. =T, ;aruda Ind!nesia Le
Financial
Strate$ ustaina&ility $r!.it 'r!"th
Brie% Strate$ - - addin' ne" r!ute - - ele#ate the
Initiati&e *ee$ u$ a team"!r and c!lla&!rati!n "ith !ther airlines as a $artner and a$$ly the
ima'e !. the &rand
standards als! addin' c!m$etence $il!ts : cre",
9nhance time $er.!rmance, The le#el !. .li'ht sal#ati!n and c!n#eniency !r addin' ne" .acilities such as audi!-#ide! !n demand A#!+C, 9le#ate e..iciency !n .uel usin' decrease the &urden !. air$lanes treatment,
Customer
9cellent and c!nsistent in $r!ducts and ser#ices
Im$lementin' ;aruda 9$erience
Internal Business Process
)e#enue enhancement
9nhance the !$erati!nal e..iciency
=r!duct uality 9le#ate the enhancement .rei'ht ser#ices car'!C 9cellence !$erati!n $r!cess Learnin ' Gro"t#
Armada m!derni7ati!n
9nhance &etter Trans.!rmin' "!r uality culture and c!m$etencies !. all human res!urces in ;aruda,
ne"
Increasin' the ca$acity !. the car'! and d! "areh!use re5u#enati!n als! dr!$ center in Daarta and
9ach initiati#es in $ers$ecti#e is related and su$$!rted t! achie#e the c!m$anys '!al "hich is t! $r!duce !$erati!nal and .inancial $er.!rmance that is !$timal .!r the sae !. .ul.illin' staeh!lders trust, III,
3000 9m$l!yees t! m!re than 100 milli!n 2016,
!uth"est Airlines is the nati!n?s lar'est carrier in terms !. !ri'inatin' d!mestic $assen'ers &!arded, The
Balance c!recard !. !uth"est Airlines,
F,
meal there is !nly $eanuts and snacs, Additi!nally !uth"est Airlines !nly !$erate !ne ty$e !. aircra.t the B!ein' @3@, This $!licy all!"s the c!m$any t! cut the c!st !. care and trainin' !. the cre" as "ell as $r!#idin' relia&le ser#ices, The ch!ice "ill !&#i!usly &een taen int! acc!unt and it "as #ery "ell recei#ed &y cust!mers, In .act c!nsumer c!mmercial aircra.t is m!re lie the c!re !..er !. the airline "hich is the chea$ .ares l!" timely and satis.act!ry ser#ice, /hich in c!ntrast ;aruda Ind!nesia !..ered hi'h uality ser#ices "ith ecellence .!!d and &e#era'es ca&in sta.. ser#ices /i.i c!nnecti!n and in.li'ht entertainment, G!r ;aruda Ind!nesia ser#ices is num&er !ne instead !. that the .are "hich is n!t t!! c!stly &ut still n!t a..!rda&le .!r s!me $e!$le in Ind!nesia, /ith the same !&5ecti#es in e#ery le's:$ers$ecti#e !uth"est Airlines $re.era&ly t! !..er the time mana'ement uality !ther than ser#ices "hich in c!ntrast ;aruda Ind!nesia !..ers the &est ser#ices in e#ery airlines in Ind!nesia rather than c!nsiderin' the c!st !. the ticets,
