Cambridge University Press 052 1672902 - Business Benchmark: Upper-Intermediate Upper-Intermediate Teacher’s Resource Book Guy Brook-Hart Table of Contents More information
Contents Acknowledgements Introduction
5 6
Human resources Unit 1: 1: Staff development and training Exam reference and unit notes Photocopiable activity: The first day Answer key Transcript
8 9 10 11
Unit 2: 2: Job descriptions and job satisfaction Exam reference and unit notes Photocopiable activity: Job descriptions Answer key Transcripts
Unit 8: 8: Establishing relationships and negotiating Exam reference and unit notes Phot Ph otoc ocop opia iabl blee rol rolee card cardss for for rol rolee-pl play ay (S (SB B page page 41) 41) Photocopiable activity 1: Quiz: Are you a good negotiator? Photocopiable activity 2: Negotiating skills Answer key (including Grammar workshop 2) Transcripts
49 50 51 53 54 56
Exam reference and unit notes Photocopiable ac activity: Le Letter to to a franchiser Answer key Transcript
58 59 61 62
Exam reference and unit notes Photocopiable ac activity: Bu Business start-up ga game Answer key Transcripts
63 64 66 67
Unit 11: 11: Starting up in a new location
Unit 5: 5: Promotional activities and branding
Exam reference and unit notes Photocopiable activity 1: Advertising Photocopiable activity 2: Case study: BDD Answer key Transcripts
45 46 48
Unit 10: 10: Financing the start-up
Marketing Exam reference and unit notes Photocopiable activity: Market makers Answer key Transcript
44
Unit 9: 9: Going it alone
Unit 4: 4: Telephone skills Exam reference and unit notes Phot Ph otoc ocop opia iabl blee act activ ivit ity: y: Ca Case se st stud udy: y: He Hell llo o Hol Holid iday ayss Answer key (including Grammar workshop 1) Transcripts
Exam reference and unit notes Photocopiable activity: Visitors to the International Food Exhibition Answer key Transcript
Starting new business activities
Unit 3: 3: Letters of enquiry and applications Exam reference and unit notes Photocopiable activity: Curricula vitae Answer key Transcript
Unit 7: 7: A stand at a trade fair
Exam reference and unit notes Photocopiable activity: Distribution Answer key Transcript
69 70 72 74
Unit 12: 12: Presenting your business idea Exam reference and unit notes Answer key (including Grammar workshop 3) Transcript
75 76 77
35 36 38 41 42
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Cambridge University Press 052 1672902 - Business Benchmark: Upper-Intermediate Teacher’s Resource Book Guy Brook-Hart Table of Contents More information
Business travel
Unit 19: A staff survey
Unit 13: Business hotels and sales conferences
Exam reference and unit notes Photocopiable activity: Case study: Fendara SL Answer key Transcript
Exam reference and unit notes Photocopiable activity 1: An old hotel Photocopiable activity 2: Travel survey Answer key Transcript
78 79 80 81 82
Unit 14: Business conferences Exam reference and unit notes Photocopiable activity: Case study: Conference centre Answer key Transcripts
83 84 87 88
Unit 15: Reports Exam reference and unit notes Photocopiable activity: High flyers Answer key Transcript
91 92 94 95
Unit 16: Business meetings Exam reference and unit notes Photocopiable activity 1: F2F Photocopiable activity 2: Case study: FarmGear Answer key (including Grammar workshop 4) Transcripts
96 97 99 101 103
New technologies, innovation and change Unit 17: New technologies and change Exam reference and unit notes Photocopiable activity 1: Change and stress Photocopiable activity 2: If I were boss … Answer key Transcript
104 105 106 108 109
Unit 18: Using the Internet Exam reference and unit notes Photocopiable activity: Case study: Burfords Light Engineering Answer key Transcripts
Unit 20: Offshoring and outsourcing Exam reference and unit notes Photocopiable activity: An outsourcing questionnaire Answer key (including Grammar workshop 5) Transcripts
121 122 124 126
Customer relations Unit 21: Customer loyalty Exam reference and unit notes Answer key Transcript
127 128 128
Unit 22: Communication with customers Exam reference and unit notes Photocopiable activity: Case study: Baños Ortiz Answer key Transcripts
129 130 132 133
Unit 23: Corresponding with customers Exam reference and unit notes Photocopiable activity: A letter of apology Answer key Transcript
134 135 138 139
Unit 24: A business seminar Exam reference and unit notes Photocopiable activity: Game: business gurus Answer key (including Grammar workshop 6) Transcripts
140 141 143 145
Exam skills and Exam practice
110
Answer key (BEC) Answer key (BULATS) Transcripts (BEC and BULATS)
