Noah's A rf - Sample Sample P lan
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Confidentiality Agreement
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Table of Contents 1.0
Execut Executive ive Summar Summary y . . .. . . .. . . .. . . .. . . .. . . .. . . .. . . .. . . .. . . .. . . .. . . .. . 1 1.1 Object Objective ives s . .. . .. . .. . .. . .. . .. . .. .. . .. . .. . .. . .. .. . .. .. . .. . .. . .. . 1 1.2 1.2 Miss Missio ion n . .. . .. . .. .. . .. . .. . .. . .. .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . . 1 1.3 Keys Keys to Succes Success s . .. . .. .. . .. . .. . .. .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . . 2
2.0
Company Company Summary Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.1 Compan Company y Owner Ownershi ship p .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. 2.2 StartStart-up up Summ Summary ary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.3 Compan Company y Locati Locations ons and Facili Facilitie ties s . .. . .. . .. . .. . .. . .. . .. . .. .. . .. . .. . ..
2 2 3 4
3.0
Produc Products ts and and Serv Service ices s . . .. . . .. . . .. . . .. . . .. . . .. . . .. . . .. . . .. . . .. . . .. . . . 3.1 Servi Service ce Desc Descrip riptio tion n . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. 3.2 Compe Competit titive ive Compari Comparison son . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.3 3.3 Sale Sales s Lite Litera ratu ture re . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.4 3.4 Tech Techno nolo logy gy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.5 3.5 Futu Future re Servi Service ces s . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. .. . .. . .. . .. .
4 5 5 6 6 6
4.0
Market Market Analys Analysis is Summa Summary ry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.1 Target Target Market Market Segmen Segmentt Strate Strategy gy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2 Market Market Needs Needs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2.1 4.2.1 Market Market Trends Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2.2 4.2.2 Market Market Growth Growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.3 4.3 Servi Service ce Busin Busines ess s Ana Analy lysi sis s . .. . .. . .. .. . .. . .. . .. . .. . .. . .. .. . .. .. . .. . . 4.3.1 4.3.1 Busin Business ess Partici Participan pants ts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7 7 7 7 8 8 8
5.0
Strate Strategy gy and and Imple Implemen mentat tation ion Summa Summary ry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1 Compe Competit titive ive Edge Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1.1 5.1.1 Market Marketin ing g Strat Strategy egy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1.2 5.1.2 Pricing Pricing Strategy Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1.3 5.1.3 Promot Promotio ion n Strate Strategy gy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.2 Sales Sales Fore Forecas castt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8 9 9 9 9 10
Noah's Arf 1.0 Executive Summary Noah's Arf is a full-service animal care fac ility dedicated to consistently providing high customer satisfaction by rendering excellent service, quality pet care, and furnishing a fun, clean, enjoyable atmosphere at an acceptable price. We will maintain a friendly creative work environment which respects diversity, ideas, and hard work. The timing is right for starting this new venture. Animals are playing a larger role in our lives, and working people are choosing to provide them with a good life. Loving families families with active pets and an active conscience are in search of better lives for t heir pets and peace of mind for themselves, causing busy animal lovers to flock to an ever-growing number of animal day care facilities facilities across the nation. For customer convenience, in addition to day care, Noah's Arf will include overnight care, in-home care, wash your own, pet grooming, animal behavior, pet portraits, gift and pet specialty products, 24 hour service, and special requests, all at one facility. Kris Price, owner, has worked at a high paced, customer service oriented profession at a growing company for twenty-three years. She has earned the respect of her colleagues through hard work and dedication. Her daughter is a graduate from veterinarian technical college and will join the staff in the fall of 2001. Kris cares for pets of friends often, and at any given time there have been one or more animals living in her home. From business colleagues to friends surveyed, Kris has what it takes to make this venture extremely successful. She will count on her reputation to exceed expectations while continuously establishing an active client base. To achieve our objectives, Noah's Arf is seeking $100,000. $100,000. This loan will be paid back from the cash flow of the business within seven years, collateralized collateralized by the assets of the company, backed by personal integrity, experience and a contractual guarantee from the owner. Startup costs will be used to purchase fixed as sets of $65,000. The remainder will will be used for supplies, advertising, advertising, and cash on hand.
Noah's Arf 1.3 Keys to Success The keys to success in our business are: • • • • •
Superior Customer Service: 24 hour high-quality care and service. Environment: provide a clean, upscale, odor free, enjoyable environment conducive to giving professional trusting service. Convenience: offering clients a wide range of services in one environment. Location: provide an easily accessible location for customer convenience. Reputation: credibility, credibility, integrity, and 100% dedication from 23+ y ears employment at current workplace.
2.0 Company Summary Noah's Arf is a new company that will provide high-level animal care and customer service in the following categories: • • • • • • • • • • •
Over Overni nigh ghtt car care e. Day care. In-hom ome e ca care. Wash Wash your your own own pe pet. Pet Pet gr groom omiing. Anim Animal al beha behavi vior or cla class sses es.. Pet Pet portr ortrai aits ts.. Gift sh shop. Spec Speciial event vents. s. Spec Speciial requ reques ests ts.. 24 hour hour serv serviice. ce.
Noah's Arf 2.2 Start-up Summary Total start-up requirements (including legal costs, logo design, stationery a nd related expenses) comes to $170,000. The start-up costs are to be financed partially by the direct owner investment of $70,000 and financing in the amount of $100,000. The details are included in the following table and chart.
Table: Start-up
Start-up Requirements Start-up Expenses Legal and Accounting Office Supplies (stationery, etc) Coll Collat ater eral al Mate Materi rial als s (bro (broch chur ures es,, card cards, s, etc. etc.)) Consultants/Permits Insurance Rent/Lease Space design/contractor Sales and Marketing (advertising, direct mail, etc) Expensed equipment Other Total Start-up Expenses
$500 $27,000
Start-up Assets Needed Cash Balance on Starting Date Start-up Inventory Other Current Assets Total Current Assets
$39,000 $4,000 $0 $43,000
Long-term Assets Total Assets T t lR i t
$2,000 $500 $4,0 $4,000 00 $5,000 $3,000 $7,500 $2,000 $2,500
$100,000 $143,000 $170 000
Noah's Arf
Start-up
$160,000 $140,000 $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $0 Expenses
Assets
Investment
Loans
2.3 Company Locations and Facilities This facility will be established in an upscale, growing area in Northwest Portland described as the Pearl District. We will service the growing condominium area, the West Hills area, while capturing the Beaverton area for those customers coming into the Downtown Portland and airport areas. The facility is zoned EXD, which will allow day and overnight care.
Noah's Arf 3.1 Service Description Noah's Arf will be considered an upscale, full-service animal care facility. We will offer a wide range of services, not limited to dogs or cats. Services are as follows: • • • • • • • • • • •
Overnight Care: Leave your pet for as long as necessary for 24 hour care and attention. 26 large dog runs and eight kitty con dos. Day Care: Provide 3,000 sq. ft. for a fun, sa fe atmosphere for pets to spend the day exercising and enjoying the company of other pets. In-home Animal Care: Staff will go to homes to feed, walk, play, and check on pets as often as requested. Mail will be be picked up and plants watered if requested. Wash Your Own Pet: Provide four tubs, brushes, environmentally safe shampoo, dryers and aprons for clients who bring their pets in to wash. Pet Grooming: Provide on-site professional pet grooming services. Animal Animal Behavior Behavior Courses: Courses: Provide certifi certified ed animal animal training training courses courses for the beginner beginner,, intermediate, and advanced. Pet Portraits: On-site portrait opportunities. Gift Shop: Provide specialty pet-related gifts and products. Special Events: Coordinate pet birthday parties or any other special occasions on-site or at a location of choice. Special Requests: Provide service for pets with special needs including administering administering medication, assisting with recovery from surgery, handicaps, etc. Pet taxi.
3.2 Competitive Comparison The competition comes in several forms. There are several organizations that offer one or two services at their location.
Noah's Arf •
Pups Pups & Cup Cups s in in N. E. Portl Portlan and. d.
There are 73 grooming and boarding combined facilities and 18 dog training and o bedience combined facilities facilities in the Portland area. Noah's Arf offers complete co mplete and total services at one location. One-stop high-quality pet care for customer convenience.
3.3 Sales Literature This business will begin with a general corporate brochure establishing offered services. This brochure will be developed developed as part of the start-up expenses and distributed to large businesses, restaurants, local veterinarians, pet stores, real estate agencies, fire departments, The Humane Society, and the Washington Park Zoo. There will be a direct mailing mailing to registered pet owners and a website created. Literature and mailing for the initial market forums will be very important, with the need to establish a high-quality look and feel in order to create a trusting sense of professionalism.
3.4 Technology Noah's Arf will maintain the latest Windows and I nternet capabilities including including complete email capabilities capabilities on the Internet to work directly with clients for reservations, purchasing products online, asking questions, providing information, etc., as well as a Web page will provide information and maximum exposure of av ailable ailable services.
3.5 Future Services
Noah's Arf 4.0 Market Analysis Summary Noah's Arf will focus on dual-income, traveling professional families with hectic schedules. Those trying to strike a balance between the demands of their careers, personal lives and their pets. Our most important group of customers are those who do not have as much time as they desire to invest in their pets and are willing willing to seek additional help regardless of costs. Two years ago, doggie day care did not exist in Portland. Today, there are eight such centers complete with entrance requirements and waiting lists.
4.1 Target Market Segment Strategy We will not be successful waiting for the customer to come to us. Instead, we must focus on the specific market segments whose needs match our offerings. Focusing on targeted segments is the key to our future. Therefore, our focus and ma rketing message will be the services offered. We will develop develop our message, communicate it, and fulfill our commitment to excellence.
4.2 Market Needs Our target customers are pet owners, not restricted to only one pet per household. They are working professionals that need reliable, trusting and convenient pet care available to them to keep up with the demands of their hectic schedules. There is a need for one-stop convenience.
Noah's Arf 4.2.2 Market Growth The benefits of sharing our lives with our pets offers owners affection, companionship and security. For busy families, professionals and single pet owners, Noah's Arf offers a peace of mind alternative to leaving their pets home alone. Over 350,000 Portland Metro households have dogs, according to the "Dog Nose News." The nations 58 million pet owners spent an estimated 22.7 billion billion on their pets in 1999 according to the P et Industry Joint Advisory Council. A 1998 American Animal Hospital Association survey of pet owners who took their animals to a vet, found that n early one-third said they spend more time with their pets than with their friends. Animals are playing a larger role in our lives and working people are choosing to provide them with a good life, according to the director of community programs at the San Francisco Society for the Prevention of Cruelty to Animals. Pet owners can be confident that their pets are in the best of hands at Noah's Arf. Pets can socialize with buddies, revel in attention from expert care givers, and enjoy play activities.
4.3 Service Business Analysis The animal care service industry consists of many small individual facilities. facilities. Noah's Arf direction is to establish itself as a full-service, 24 hour facility, creating customer convenience.
4.3.1 Business Participants The animal care industry is made up o f many small participants that are function-specific. function-specific.
Noah's Arf We can't just market and sell service and products, we must actually deliver as well. We need to make sure we have the knowledge-intensive business and service-intensive service-intensive business we claim to have.
5.1 Competitive Edge Noah's Arf starts with a critical competitive edge: There is no competitor that can claim several multiple services, 24 hour care, and customer convenience at on e location.
5.1.1 Marketing Strategy Our marketing strategy is a simple one: satisfied customers are our best marketing tool. When a customer leaves our business with a happy pet knowing that it ha s had a fulfilled day, our name and service will stand on its own. We have talked with many friends, and asso ciates who are excited about our plans and are anxious to use our services. In addition, we will distribute advertising brochures to large businesses for bulletin boards, (Nike, Adidas, Columbia Sportswear, Fred Meyer, Epson, Intel, Planar, etc.) offering a 10% discount for a limited time to build a client base. Local TV news shows (AM Northwest, Good Day Oregon) will be contacted to feature our business as a new service to the community. Direct mail will be sent to registered pet owners in the Portland Metro area. Brochures will be distributed to hotels, restaurants, condominiums, pet stores, coffee shops, Washington Park Zoo, local veterinarians, etc. Create a Noah's Arf Web Page. Advertise in the Oregonian, Willamette Weekly, Portland Tribune, and Dog Nose News newspapers.
Noah's Arf •
Use promotio promotional nal items items such as frisbee frisbees, s, collars, collars, coffee coffee mugs, etc. etc. with with Noah's Arf logo logo imprinted.
5.2 Sales Forecast The following table and charts present the sales forecast for Noah's Arf. Table: Sales Forecast
Sales Forecast Sales Overnight Care Day Care In Home Care W ash Your Own Grooming Retail Obedience Small Animal Care/cats Special requests, misc. Other Total Sales Direct Cost of Sales Overnight Care Day Care In Home Care W ash Your Own Grooming Retail Obedience Small Animal Care/cats Special requests, misc. Other Subtotal Direct Cost of Sales
2002 $93,940 $146,050 $9,240 $15,900 $7,000 $10,600 $5,460 $28,620 $1,600 $0 $318,410
2003 $103,334 $111,360 $11,090 $19,800 $8,880 $12,720 $6,790 $31,482 $1,920 $0 $3 $307,376
2004 $113,668 $133,600 $13,310 $23,760 $10,660 $15,260 $8,150 $34,630 $2,300 $0 $3 $355,338
2002 $3,300 $2,425 $205 $370 $280 $5,300 $275 $1,025 $155 $0 $13,335
2003 $4,000 $3,000 $250 $440 $340 $6,360 $330 $1,200 $190 $895 $17,005
2004 $4,400 $3,300 $300 $530 $410 $7,630 $400 $1,400 $230 $1,070 $19,670
Noah's Arf
Sales by Year
$300,000
Overnight Care Day Care
$250,000
In Home Care $200,000
Wash Your Own Grooming
$150,000
Retail Obedience
$100,000
Small Animal Care/cats $50,000
Special requests, misc. Other
$0 2002
2003
2004
6.0 Management Summary Noah's Arf will Arf will be organized and managed in a creative, innovative fashion to generate very high levels of customer satisfaction. We will create a working climate conducive to a high degree of personal development and satisfaction for employees.
Noah's Arf • •
One One pet pet groom roomer er.. One behav behavio ioral ral trai traine ner. r.
In the first year, assumptions are that there will be only one receptionist, four playground supervisors, and the manager will serve as part t ime receptionist and night personal until the business can build. The groomer and trainer will work on contract. In the second year, a second receptionist, two playground supervisors and a groomer will be added to the payroll.
Table: Personnel
Personnel Plan Production Personnel Playground supervisor Playground supervisor Playground supervisor part time Playground supervisor part time Playground supervisor Playground Supervisor Groomer Pet taxi/in-home care/dog walker Subtotal Sales and Marketing Personnel Other Other Subtotal General and Administrative Personnel Manager Reception 1 Reception 2 Subtotal Other Personnel Other Other Subtotal
2002 $14,720 $11,200 $5,520 $2,760 $0 $0 $0 $0 $34,200
2003 $15,840 $11,880 $5,952 $2,976 $15,840 $11,880 $23,040 $15,360 $102,768
2004 $16,320 $12,240 $6,144 $3,072 $16,320 $12,240 $24,000 $15,840 $106,176
$0 $0 $0
$0 $0 $0
$0 $0 $0
$36,000 $16,560 $0 $52,560
$36,000 $1 $17,760 $6,912 $60,672
$36,000 $1 $18,240 $7,104 $61,344
$0 $0 $0
$0
$0
Noah's Arf 7.0 Financial Plan The following is Noah's Arf's financial plan.
7.1 Important Assumptions The following table summarizes key financial assumptions, including payment for services in cash or credit card. We assume a ssume fast-growth and large demands in this new specialized service.
Table: General Assumptions
General Assumptions Plan Month Current Interest Rate Long-term Interest Rate Tax Rate Other Calculated Totals Payroll Expense New Accounts Payable Inventory Purchase
2002 1 0.00% 9.00% 25.00% 0.00%
2003 2 0.00% 9.00% 25.00% 0.00%
2004 3 0.00% 9.00% 25.00% 0.00%
$86,760 $210,723 $12,235
$163,440 $258,992 $17,625
$167,520 $277,641 $20,222
7.2 Key Financial Indicators The benchmark comparison chart highlights highlights our ambitious plan. We feel this is a new fast growing service offered to the community. The opportunity to expand services is endless.
Noah's Arf 7.3 Break-even Analysis For our break-even analysis, we as sume running costs of approximately $13,800 per month, which includes our full payroll, rent, and utilities, utilities, and an estimation of other running costs.
Break-even Analysis $15,000 $10,000 $5,000 $0 ($5,000) ($10,000) ($15,000) $0
$6,000
$12,000
$18,000
$24,000
Monthly break-even point Break-even point = where line intersects with 0
Table: Break-even Analysis
Break-even Analysis:
$30,000
Noah's Arf 7.4 Projected Profit and Loss Month-by-month assumptions for profit and loss are included in the appendices.
Table: Profit and Loss Loss
Pro Forma Profit and Loss Sales Direct Costs of Goods Production Payroll Other Cost of Goods Sold Gross Margin Gross Margin % Operating Expenses: Sales and Marketing Expenses: Sales and Marketing Payroll Advertising/Promotion Travel Miscellaneous Total Sales and Marketing Expenses Sales and Marketing % General and Administrative Expenses: General and Administrative Payroll Sales and Marketing and Other Expenses Depreciation vehicle maintence Utilities Insurance Taxes Rent Payroll Taxes Other General and Administrative Expenses
2002 $318,410 $13,335 $34,200 $0 -----------$47,535 $270,875 85.07%
2003 $307,376 $17,005 $102,768 $0 -----------$119,773 $187,603 61.03%
2004 $355,338 $19,670 $106,176 $0 -----------$125,846 $229,492 64.58%
$0 $2,700 $0 $600 -----------$3,300 1.04%
$0 $5,500 $0 $1,000 -----------$6,500 2.11%
$0 $7,000 $0 $1,000 -----------$8,000 2.25%
$52,560 $0 $12,000 $1,200 $14,400 $12,000 $6,000 $38,500 $10,411 $0
$60,672 $0 $12,000 $1,500 $15,000 $13,000 $7,000 $3,600 $19,613 $0
$61,344 $0 $12,000 $1,700 $15,500 $14,000 $8,000 $3,800 $20,102 $0
Noah's Arf 7.5 Projected Cash Flow The following chart and table show the project cash flow for Noah's Arf.
Cash $140,000 $120,000 $100,000 $80,000
Net Cash Flow
$60,000
Cash Balance
$40,000 $20,000 $0 ($20,000) Jan Jan Feb Feb Mar Mar Apr Apr May May Jun Jun
Jul Jul Aug Aug Sep Sep Oct Oct Nov Dec Dec
Noah's Arf Table: Cash Flow
Pro Forma Cash Flow
2002
2003
2004
Cash Received Cash from Operations: Cash Sales Cash from Receivables Subtotal Cash from Operations
$318,410 $0 $318,410
$307,376 $0 $307,376
$355,338 $0 $355,338
Additional Cash Received Non Operating (Other) Income Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received
$0 $0 $0 $0 $0 $0 $0 $0 $318,410
$0 $0 $0 $0 $0 $0 $0 $0 $307,376
$0 $0 $0 $0 $0 $0 $0 $0 $355,338
Expenditures Expenditures from Operations: Cash Spending Payment of Accounts Payable Subtotal Spent on Operations
2002
2003
2004
$12,617 $199,923 $212,540
$8,438 $262,569 $271,007
$10,002 $276,302 $286,304
Additional Cash Spent Non Operating (Other) Expense Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent
$0 $0 $0 $0 $17,556 $0 $0 $0 $230,096
$0 $0 $0 $0 $17,556 $0 $0 $0 $288,563
$0 $0 $0 $0 $17,556 $0 $0 $0 $303,860
$88 314
$18 813
$51 478
Net Cash Flow
Noah's Arf 7.6 Projected Balance Sheet The Projected Balance Sheet is quite solid. We do not project any real trouble meeting our debt obligations--as long as we can achieve our specific objectives.
Table: Balance Sheet
Pro Forma Balance Sheet Assets Current Assets Cash Inventory Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets
2002 $127,314 $2,900 $0 $130,214
2003 $146,127 $3,520 $0 $149,647
2004 $197,605 $4,071 $0 $201,677
$100,000 $12,000 $88,000 $218,214
$100,000 $24,000 $76,000 $225,647
$100,000 $36,000 $64,000 $265,677
Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities
2002 $10,799 $0 $0 $10,799
2003 $7,222 $0 $0 $7,222
2004 $8,561 $0 $0 $8,561
Long-term Liabilities Total Liabilities
$82,444 $93,243
$64,888 $72,110
$47,332 $55,893
$70,000 ($27,000) $81,970 $124,970 $218,214
$70,000 $54,970 $28,566 $153,537 $225,647
$70,000 $83,537 $56,247 $209,783 $265,677
Liabilities and Capital
Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital
Noah's Arf Table: Ratios
Ratio Analysis 2002 0.00%
2003 -3.47%
2004 15 1 5.60%
Industry Profile -2.90%
0.00% 1.33% 0.00% 59.67% 40.33% 100.00%
0.00% 1.56% 0.00% 66.32% 33.68% 100.00%
0.00% 1.53% 0.00% 75.91% 24.09% 100.00%
15.80% 8.20% 31.90% 55.90% 44.10% 100.00%
4.95% 37.78% 42.73% 57.27%
3.20% 28.76% 31.96% 68 68.04%
3.22% 17.82% 21.04% 78 78.96%
32.70% 19.90% 52.60% 47.40%
100.00% 85.07% 59.33% 0.85% 36.90%
100.00% 61.03% 51.74% 1.79% 14.55%
100.00% 64.58% 48.76% 1.97% 22.53%
100.00% 42.50% 26.40% 0.50% 2.40%
12.06 11.79 42.73% 87.46% 50.09%
20.72 20.23 31.96% 24.81% 16.88%
23.56 23.08 21.04% 35.75% 28.23%
2.19 1.48 52.60% 4.50% 9.40%
Business Vitality Profile Sales per Employee Survival Rate
2002 $53,068
2003 $27,943
2004 $32,303
Industry $0 0.00%
Additional Ratios Net Profit Margin
2002 25 74%
2003 9 29%
2004 15 83%
Sales Growth Percent of Total Assets Accounts Receivable Inventory Other Current Assets Total Current Assets Long-term Assets Total Assets Current Liabilities Long-term Liabilities Total Liabilities Net W orth Percent of Sales Sales Gross Margin Selling, General & Administrative Expenses Advertising Expenses Profit Before Interest and Taxes Main Ratios Current Quick Total Debt to Total Assets Pre-tax Return on Net W orth Pre-tax Return on Assets
na
Appendix Appendix Table: Personnel
Personnel Plan Production Personnel Playground supervisor Playground supervisor Playground supervisor part time Playground supervisor part time Playground supervisor Playground Supervisor Groomer Pet taxi/in-home care/dog walker Subtotal Sales and Marketing Personnel Other Other Subtotal General and Administrative Personnel Manager Reception 1 Reception 2 Subtotal Other Personnel Other Other Subtotal Total People Total Payroll
Jan $640 $640 $240 $120 $0 $0 $0 $0 $1,640
Feb $1,280 $960 $480 $240 $0 $0 $0 $0 $2,960
Mar $1,280 $960 $480 $240 $0 $0 $0 $0 $2,960
Apr $1,280 $960 $480 $240 $0 $0 $0 $0 $2,960
May $1,280 $960 $480 $240 $0 $0 $0 $0 $2,960
Jun $1,280 $960 $480 $240 $0 $0 $0 $0 $2,960
Jul $1,280 $960 $480 $240 $0 $0 $0 $0 $2,960
Aug $1,280 $960 $480 $240 $0 $0 $0 $0 $2,960
Sep $1,280 $960 $480 $240 $0 $0 $0 $0 $2,960
Oct $1,280 $960 $480 $240 $0 $0 $0 $0 $2,960
Nov $1,280 $960 $480 $240 $0 $0 $0 $0 $2,960
Dec $1,280 $960 $480 $240 $0 $0 $0 $0 $2,960
$0 $0 $0
$0 $0 $0 $0 $0
$0 $0 $0 $0 $0
$0 $0 $0 $0 $0
$0 $0 $0 $0 $0
$0 $0 $0 $0 $0
$0 $0 $0 $0 $0
$0 $0 $0 $0 $0
$0 $0 $0 $0 $0
$0 $0 $0 $0 $0
$0 $0 $0 $0 $0
$0 $0 $0 $0 $0
$3,000 $720 $0 $3,720
$3,000 $1,440 $0 $4,440
$3,000 $1,440 $0 $4,440
$3,000 $1,440 $0 $4,440
$3,000 $1,440 $0 $4,440
$3,000 $1,440 $0 $4,440
$3,000 $1,440 $0 $4,440
$3,000 $1,440 $0 $4,440
$3,000 $1,440 $0 $4,440
$3,000 $1,440 $0 $4,440
$3,000 $1,440 $0 $4,440
$3,000 $1,440 $0 $4,440
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
6 $5,360
6 $7,400
6 $7,400
6 $7,400
6 $7,400
6 $7,400
6 $7,400
6 $7,400
6 $7,400
6 $7,400
6 $7,400
6 $7,400
Appendix Appendix Table: General Assumptions
General Assumptions Plan Month Current Interest Rate Long-term Interest Rate Tax Rate Other Calculated Totals Payroll Expense New Accounts Payable Inventory Purchase
Jan 1 0.00% 9.00% 25.00% 0.00%
Feb 2 0.00% 9.00% 25.00% 0.00%
Mar 3 0.00% 9.00% 25.00% 0.00%
Apr 4 0.00% 9.00% 25.00% 0.00%
May 5 0.00% 9.00% 25.00% 0.00%
Jun 6 0.00% 9.00% 25.00% 0.00%
Jul 7 0.00% 9.00% 25.00% 0.00%
Aug 8 0.00% 9.00% 25.00% 0.00%
Sep 9 0.00% 9.00% 25.00% 0.00%
Oct 10 10 0.00% 9.00% 25.00% 0.00%
Nov 11 11 0.00% 9.00% 25.00% 0.00%
Dec 12 12 0.00% 9.00% 25.00% 0.00%
$5,360 $7,941 $0
$7,400 $14,191 $0
$7,400 $14,680 $0
$7,400 $15,297 $0
$7,400 $16,846 $970
$7,400 $17,640 $1,225
$7,400 $19,843 $1,765
$7,400 $20,332 $1,595
$7,400 $20,509 $1,375
$7,400 $21,380 $2,155
$7,400 $22,604 $3,150
$7,400 $19,460 $0
Appendix Appendix Table: Cash Flow
Pro Forma Cash Flow Cash Received Cash from Operations: Cash Sales Cash from Receivables Subtotal Cash from Operations Additional Cash Received Non Operating (Other) Income Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received
0.00%
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$2,800 $0 $2,800
$1 $13,420 $0 $13,420
$1 $15,760 $0 $15,760
$1 $18,750 $0 $18,750
$2 $21,845 $0 $21,845
$2 $24,495 $0 $24,495
$3 $32,415 $0 $32,415
$3 $35,415 $0 $35,415
$3 $37,115 $0 $37,115
$3 $38,165 $0 $38,165
$4 $40,165 $0 $40,165
$3 $38,065 $0 $38,065
$0 $0 $0 $0 $0 $0 $0 $0 $2,800
$0 $0 $0 $0 $0 $0 $0 $0 $13,420
$0 $0 $0 $0 $0 $0 $0 $0 $15,760
$0 $0 $0 $0 $0 $0 $0 $0 $18,750
$0 $0 $0 $0 $0 $0 $0 $0 $21,845
$0 $0 $0 $0 $0 $0 $0 $0 $24,495
$0 $0 $0 $0 $0 $0 $0 $0 $32,415
$0 $0 $0 $0 $0 $0 $0 $0 $35,415
$0 $0 $0 $0 $0 $0 $0 $0 $37,115
$0 $0 $0 $0 $0 $0 $0 $0 $38,165
$0 $0 $0 $0 $0 $0 $0 $0 $40,165
$0 $0 $0 $0 $0 $0 $0 $0 $38,065
Expenditures Expenditures from Operations: Cash Spending Payment of Accounts Payable Subtotal Spent on Operations
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$215 $6,068 $6,283
$656 $10,358 $11,014
$710 $14,207 $14,918
$779 $14,701 $15,480
$951 $15,348 $16,299
$1,039 $16,872 $17,911
$1,284 $17,713 $18,997
$1,338 $19,860 $21,198
$1,358 $20,338 $21,696
$1,455 $20,538 $21,993
$1,591 $21,421 $23,012
$1,241 $22,499 $23,741
Additional Cash Spent Non Operating (Other) Expense Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent
$0 $0 $0 $0 $0 $0 $0 $0 $6,283
$0 $0 $0 $0 $1,596 $0 $0 $0 $12,610
$0 $0 $0 $0 $1,596 $0 $0 $0 $16,514
$0 $0 $0 $0 $1,596 $0 $0 $0 $17,076
$0 $0 $0 $0 $1,596 $0 $0 $0 $17,895
$0 $0 $0 $0 $1,596 $0 $0 $0 $19,507
$0 $0 $0 $0 $1,596 $0 $0 $0 $20,593
$0 $0 $0 $0 $1,596 $0 $0 $0 $22,794
$0 $0 $0 $0 $1,596 $0 $0 $0 $23,292
$0 $0 $0 $0 $1,596 $0 $0 $0 $0 $23,589
$0 $0 $0 $0 $1,596 $0 $0 $0 $24,608
$0 $0 $0 $0 $1,596 $0 $0 $0 $25,337
($3,483) $35,517
$810 $36,327
($754) $35,573
$1,674 $37,248
$3,950 $41,198
$4,988 $46,186
$1 $ 11,822 $58,008
$ 12,621 $70,629
$ 13,823 $84,452
$1 $ 14,576 $99,028
$ 15,557 $114,585
$ 12,728 $127,314
Net Cash Flow Cash Balance
Appendix Appendix Table: Balance Sheet
Pro Forma Balance Sheet Assets Current Assets Cash Inventory Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets
Starting Balances $39,000 $4,000 $0 $43,000
Jan $35,517 $3,765 $0 $39,282
Feb $36,327 $3,255 $0 $39,582
Mar $35,573 $2,615 $0 $38,188
Apr $37,248 $1,760 $0 $39,008
May $41,198 $1,820 $0 $43,018
Jun $46,186 $2,030 $0 $48,216
Jul $58,008 $2,530 $0 $60,538
Aug $70,629 $2,750 $0 $73,379
Sep $84,452 $2,750 $0 $87,202
Oct $99,028 $3,270 $0 $102,298
Nov $1 $114,585 $4,280 $0 $118,865
Dec $1 $127,314 $2,900 $0 $130,214
$100,000 $0 $100,000 $143,000
$100,000 $1,000 $99,000 $138,282
$100,000 $2,000 $98,000 $137,582
$100,000 $3,000 $97,000 $135,188
$100,000 $4,000 $96,000 $135,008
$100,000 $5,000 $95,000 $138,018
$100,000 $6,000 $94,000 $142,216
$100,000 $7,000 $93,000 $153,538
$100,000 $8,000 $92,000 $165,379
$100,000 $9,000 $91,000 $178,202
$100,000 $10,000 $90,000 $192,298
$100,000 $11,000 $89,000 $207,865
$100,000 $12,000 $88,000 $218,214
$0 $0 $0 $0
Jan $1,873 $0 $0 $1,873
Feb $5,706 $0 $0 $5,706
Mar $6,179 $0 $0 $6,179
Apr $6,775 $0 $0 $6,775
May $8,272 $0 $0 $8,272
Jun $9,040 $0 $0 $9,040
Jul $11,170 $0 $0 $11,170
Aug $11,643 $0 $0 $11,643
Sep $11,813 $0 $0 $11,813
Oct $12,656 $0 $0 $12,656
Nov $13,839 $0 $0 $13,839
Dec $10,799 $0 $0 $10,799
Long-term Liabilities Total Liabilities
$100,000 $100,000
$100,000 $101,873
$98,404 $104,110
$96,808 $102,987
$95,212 $101,987
$93,616 $101,888
$92,020 $101,060
$90,424 $101,594
$88,828 $100,471
$87,232 $99,045
$85,636 $98,292
$84,040 $97,879
$82,444 $93,243
Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth
$70,000 ($27,000) $0 $43,000 $143,000 $43,000
$70,000 ($27,000) ($6,591) $36,409 $138,282 $36,409
$70,000 ($27,000) ($9,528) $33,472 $137,582 $33,472
$70,000 ($27,000) ($10,799) $32,201 $135,188 $32,201
$70,000 ($27,000) ($9,979) $33,021 $135,008 $33,021
$70,000 ($27,000) ($6,870) $36,130 $138,018 $36,130
$70,000 ($27,000) ($1,844) $41,156 $142,216 $41,156
$70,000 ($27,000) $8,944 $51,944 $153,538 $51,944
$70,000 ($27,000) $21,908 $64,908 $165,379 $64,908
$70,000 ($27,000) $36,157 $79,157 $178,202 $79,157
$70,000 ($27,000) $51,006 $94,006 $192,298 $94,006
$70,000 ($27,000) $66,986 $109,986 $207,865 $109,986
$70,000 ($27,000) $81,970 $124,970 $218,214 $124,970
Liabilities and Capital Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities
Appendix Appendix Table: Sales Forecast
Sales Forecast Sales Overnight Care Day Care In Home Care Wash Your Own Grooming Retail Obedience Small Animal Care/cats Special requests, misc. Other Total Sales Direct Cost of Sales Overnight Care Day Care In Home Care Wash Your Own Grooming Retail Obedience Small Animal Care/cats Special requests, misc. Other Subtotal Direct Cost of Sales
Jan $840 $1,150 $120 $0 $150 $0 $540 $0 $0 $2,800
Feb $2,800 $6,900 $360 $900 $0 $250 $0 $2,160 $50 $0 $13,420
Mar $4,200 $6,900 $360 $900 $400 $400 $390 $2,160 $50 $0 $15,760
Apr $6,300 $6,900 $600 $1,200 $500 $600 $390 $2,160 $100 $0 $18,750
May $6,300 $9,200 $1,200 $1,200 $500 $600 $585 $2,160 $100 $0 $21,845
Jun $6,300 $11,500 $1,200 $1,200 $600 $800 $585 $2,160 $150 $0 $24,495
Jul $11,200 $13,800 $1,200 $1,200 $600 $800 $585 $2,880 $150 $0 $32,415
Aug $11,200 $16,100 $1,200 $1,500 $750 $1 $1,000 $585 $2,880 $200 $0 $35,415
Sep $11,200 $18,400 $600 $1,500 $750 $1 $1,000 $585 $2,880 $200 $0 $37,115
Oct $11,200 $18,400 $600 $1,800 $1,000 $1 $ 1,500 $585 $2,880 $200 $0 $38,165
Nov $11,200 $18,400 $1,200 $2,100 $1,000 $2 $2,500 $585 $2,880 $300 $0 $40,165
Dec $11,200 $18,400 $600 $2,400 $900 $1 $1,000 $585 $2,880 $100 $0 $38,065
Jan $50 $75 $10 $0 $0 $75 $0 $25 $0 $0 $235
Feb $100 $150 $10 $25 $20 $125 $25 $50 $5 $0 $510
Mar $150 $150 $10 $25 $25 $200 $25 $50 $5 $0 $640
Apr $200 $150 $15 $30 $25 $300 $25 $100 $10 $0 $855
May $200 $200 $20 $30 $25 $300 $25 $100 $10 $0 $910
Jun $200 $200 $20 $30 $25 $400 $25 $100 $15 $0 $1,015
Jul $400 $250 $20 $30 $25 $400 $25 $100 $15 $0 $1,265
Aug $400 $250 $20 $35 $25 $500 $25 $100 $20 $0 $1,375
Sep $400 $250 $20 $35 $25 $500 $25 $100 $20 $0 $1,375
Oct $400 $250 $20 $40 $30 $750 $25 $100 $20 $0 $1,635
Nov $400 $250 $20 $40 $30 $1,250 $25 $100 $25 $0 $2,140
Dec $400 $250 $20 $50 $25 $500 $25 $100 $10 $0 $1,380