2011
BUSINESS PROJECT ON DAIRY FARMING REPORT
BUSINESS PARTNERS SHADAB AKHTAR ASHWANI PANDE KHYBER KHISHKI
1/19/2011
BUSINESS PROJECT ON DAIRY FARMING
Milk Production is a very important part of the agricultural economy in the State of Punjab. Punjab is one of the smallest States in Indian Union with a total area of 50,362 Sq. Kms., which is 1.5% of the Indian landmass. Dairy Farming is an age-old subsidiary profession in the rural areas of Punjab. Punjab is the second largest milk producing state in India, producing around 10% of the countrys Milk Production i.e. 8 million tones annually.
FIVE TOP DAIRY BRANDS IN PUNJAB AND HARYANA REGION. 1. TRU: True to its name for being the safest milk, True Milk has created a sensation in the market for being the safest milk available in the market. Tru Milk is a brand of milk promoted by Macro Dairy Ventures Pvt. Ltd (MDVL). It is the first range of products marketed under the Dairy Pride banner
2. VERKA: First Milk Plant, of the State was setup at Verka near Amritsar.The brand name of Milk and Milk Products was adopted as Verka.The Foundation stone of Milk Plant, Ludhiana was laid by Hon. S. Parkash Singh Badal, the then Chief Minister of Punjab in 1970.Commissioning of the Plant was done by Punjab Dairy Development Corporation in 1974.Inauguration was done by Late Smt. Indira Gandhi the then Prime Minister of India.The capacity of the plant was 1.00 lac. Litre per day, Including powder plant of 7 MT.And now the milk handling capacity is 4.00 Lac Liter perday.
3. AMUL: The mighty Ganges at it's origin is but a tiny stream in the Gangotri ranges of the Himalayas. Similar is the story of Amul which inspired 'Operation Flood' and heralded the 'White Revolution' in India. It began with two village cooperatives and 250 liters of milk p er day, nothing but a trickle compared to the flood it has become today. Today Amul collects, processes and distributes over a million liters of milk and 2
BUSINESS PROJECT ON DAIRY FARMING
milk products per day, during the peak, on behalf of more than a thousand village cooperatives owned by half a million farmer members. Further, as Ganga-ma carries the aspirations of generations for moksha, Amul too has become a symbol of the aspirations of millions of farmers.Creating a pattern of liberation and self-reliance for every farmer to follow.
4. VITA: The Haryana Dairy Development Co-operative Federation Ltd. registered under Haryana Co-operative Societies Act came into existence on April 1,1977. Its authorized share capital is Rs.4000 lacs. It was established with the primary aim to promote economic interests of the milk producers of Haryana particularly those belonging to weaker sections of the village community by procuring and processing milk into milk products and marketing thereof by itself or through its unions. In furtherance of the above objects, the Federation undertakes a number of activities such as establishment of milk plants, marketing of VITA BRAND milk products of the Milk Unions. Its turnover during 2008-09 is Rs.768.00 crores. It also extends technical guidance to the Unions in all spheres of personnel, technical, marketing and financial management as well as makes them quality conscious, through use of modern methods of laboratory testing of various products.
5. RELIANCE: Reliance diary will start selling Milk branded as Life in non reliance retail shops. Reliance Dairy Foods, a subsidiary of Reliance Retail, is muscling into the country¶s branded milk product market with a new brand that will take on established players such as Amul, Mother Dairy, Nestle and Gowardhan by offering higher margins to retailers and 10% extra milk to customers. and 10% extra milk to customers. The 3
BUSINESS PROJECT ON DAIRY FARMING
Mukesh Ambani-controlled company will sell its new milk brand, Life, through general milk distributors, while its existing Dairy Pure brand is sold only through Reliance Retail stores. The Life brand milk will be available in Haryana, National Capital Region (NCR) and Himachal Pradesh, a Reliance Retail spokesperson told ET. extension of our product portfolio.´ Reliance¶s according to industry sources, the dairy foods space offers high margins on limited initial investment. offers high margins on limited initial investment. In fact, existing companies such as Nestle India and Parag Milk Foods too have drawn up big investment branded milk distribution business that¶s growing 10-12% a year. 12% a year.
OUR
PR ODUCT NAME: ³MILK INDIA´
Our mission is to bring the highest quality of dairy products to the consumers. we will compete with our competitors with our staff and t dedication OUR
PLAN: We want to start dairy farming with Gersey cow
and cross-breed Holstein Friesian cow of 20 (to start with and gradually to increase the number) numbers. We have 10 acre of land with irrigation facilities, where We can grow green fodder. Climate conditions in Ludhiana is favourable with summer temperature which goes as high as 46-47C and winter temperature 1~6C. Electricity is available in the village.
STRATEGY : Milking will be done by machines which will undoubtedly maximize both the productivity and efficiency, resulting in the production of 20% additional milk. Also 4
BUSINESS PROJECT ON DAIRY FARMING
milking 3 times a day in 8 hours interval, increases milk yield by 30%.
Project Concept : Shortage of milk in northern India. Demand is increasing due to increasing population continuously.
Project Objectives :To implement this project in other area of the Punjab&Haryana .To encourage farmers to supply their milk to us .
Technical analysis Proposed breed - HF Cross breed Cow Source of purchase - Agent/Broker/Punjab Co. Place of purchase -Punjab/Haryana Cost of animal (Rs.) -30000-50000 Rs/Cow Shed Construction - Max. 2500 ft2 + 400 ft2 Best Parctices- Specialized Training to the work force .
Risk Analysis:Insurances, Diseases prevention, precautionary measures against Drought.
Market analysis :There is huge demand of milk and the market is filled with many well established milk brands. OTHER
PR ODUCT : Curd, Ghee, Butter and Chocolate etc.with good taste at less prices.
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BUSINESS PROJECT ON DAIRY FARMING
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