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The Future of Soft Drinks in Nigeria
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Business Research Methods – Survey
Questionnaire on Soft Drinks
M. Sri Krishna Chaitanya Date: 14-April-2011 Faculty: Anupama Kothari
SOFT
DRINKS
-
MARKETING
RESEARCH
QUESTIONNAIRE
This study is being conducted by Asian School of Business student as part of the Business Research Methods project. This is a questionnaire survey about soft drinks. This survey is done to find out people’s preferences of soft drinks. This questionnaire will take you around 10 minutes. This study is intended for educational purpose only, and not for any commercial purposes. This questionnaire is randomly distributed among 20 peop people le at shop shoppi ping ng mall mallss and and reta retail il stor stores es.. It will will be comp comple lete tely ly anonymous.
1. Do you consume soft drinks? (Please tick in the space provided)
Yes
No
If yes, continue with Qs.2. If no, go to question no. 11
2. How often often you you drink drink soft soft drink drinks? s? a) Daily
b) Weekly
c) Monthly
d) Occasionally
3. Which of the following drinks you drank last?
a) Coke
___
b) Thums up ___ c) Pepsi
___
d) 7up
___
e) Sprite
___
f) Mirinda
___
g) Slice
___
h) Others
_____________ (Write the brand name)
4. Rank the brands (1 to 8) in terms of your preference (where 1 is your
1st choice) in the space provided
____
____
____
____
____
____
____
5. On an average, how many times a month does you drink carbonated
soft drinks?
a) 0-5
b) 6-15
c) 16-30
d) >30
averag age, e, how how many many time timess a mont month h does does you you drink rink non non 6. On an aver carbonated soft drinks?
a) 0-5
b) 6-15
c) 16-30
d) >30
_
7. On an aver averag age, e, how how much much carb carbon onat ated ed soft soft drin drink k do you you consume a month? a) 0-500 ml
b) 0.5–1 litre
c) 1 litre–4 litres
d) More than 4 litres
8. On an aver averag age, e, how how much much carb carbon onat ated ed soft soft drin drink k do you you consume a month? a) 0-500 ml
b) 0.5–1 litre
c) 1 litre–4 litres
d) More than 4 litres
9. Rate soft dinks on a scale of 1-5
Carbonated: * Gas content 1
2
3
4
5
Low
High
*Packaging
1 Poor
2
3
4
5 Good
Non- carbonated: *Packaging
1
2
3
4
5
Poor
Good
9. Please indicate your level of agreement or disagreement with each of the following statements about carbonated soft drinks: (Encircle the number)
Statement
1.
Carbonated drin drink ks
are are
Strongly
Strongly
Disagree
Agree
soft tast tastie ier r 1
2
3
4
5
6
7
than non carbonated ones
2.
Carbonated
soft
drinks
not 1
2
3
4
5
6
7
3. I drink them as an 1
2
3
4
5
6
7
2
3
4
5
6
7
are
harmful to health
alternative for water
4.
I cons consum umee them them to
1
relieve my thirst
5.
I like like to cons consu ume them
whenever
I 1
2
3
4
5
6
7
have food or snacks
10. Please circle the number that best fits your beliefs. Carbonated soft drinks are:
+3
+3
+3
+3
+2
+2
+2
+2
+1
+1
+1
+1
Tasty Tasty
Expensiv Expensivee
Healthy Healthy
Refreshing
-1
-1
-1
-1
-2
-2
-2
-2
-3
-3
-3
-3
11. What are the reasons for not consuming soft drinks? (You may tick more than one)
a) Does not taste good □ b) Expensive □ c) Chemical additives □ d) Not available easily □ e) No nutritional value □ f) Any other (please specify ) ______________________________ ____________________________________________ ______________
