Case Prep Tool Sheet_fill In_starbucks_Case

MARKETING 260 CASE PREPARATION CHART STUDENT NAME- Mathias John, Cameron Jaferry, Jaferry,

STUDENT ID

Wang Bo, Bipasha Barua, Junao !iu Case Title  Starbucks- Going Global Fast

Case Assignment:

I.

SHORT CYCLE PROCESS

!":

Name Howard Schultz

"osi#on Entrepreneur (Starbucks

Iss#e$s% !at: 1. Indenfing controllable and uncontrollable ele!ents t"at starbucks "as enc #. $a%or sources of risks facing t"e co!pan &. Crisi'ing Starbucks oerall corporate strateg strateg . I!proing pro*tabilit in +apan

!& When Case 'i((i)#lt& C#*e (#,&,#)

H"+:

nalcal, Conceptual, resentaon resentaon

II. LONG CYCLE PROCESS A.

Iss#es$s%

  Imme'iate - L"sing )#st"mes )#st"mes *e)a#se *e)a#se "( (e+e  "ti"ns ae a1aila*le. 2 e limit "( )"((ee s!" s!" sat#ati"n sat#ati"n

I - I$ I$ II

,asi) - Ma/et sat#ati"n 2 Ma/es less m"ne& " t!em a ae " "eate' +

I!portance /rgenc Low

I

II

High

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III

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2ig"

Case 3ata Anal&sis

!"pply course ramework!s# and analytical tools#

2 4 5

Four Ps can be used to determine the pricing and promotion strategy. Focusing on global market Turnover calculating tools can be used to reduce employee distruption to increase the quality o service and th Product repositioning can be used according to customer need.

II. !%N& C'C!E "(%CESS A)erna#*e &enera#on C. 2 4

$ore focus on i!proing t"e 3ualit of co4ee

5  6

 good pao4 s"ould be gien to t "e e!ploees to reduce t"e e!ploee turno

Introducing !ore ariet in co4ee Introducing side ite!s beside co4ee as ell

Starbucks can reposion t"eir product Introducing online sste! outside /S , so t"at people can order t"eir co4ee o

3. 3e)isi"n Citeia 2 4 5

Increase t"e 3ualit of co4ee and serices E!p"asi'e on custo!er feedback Increase t"e e!ploee sasfacon to reduce t"e e!ploee disrupon 5uilding brand i!age in t"e "eart of custo!ers

E. Altenati1e Assessment

7. Pe(ee' Altenati1e Predicted $utcome Focus on improving quality o product and service as well as introducing side items

G. A)ti"n 8 Imlementati"n Plan Imp)i+aons  Jus#+a#on of Mar.e#ng Sraegy %ariance Forecast& net gain in custo!ers net gain in unit sales per custo!er net gross !argin per unit 0ESS E6pense of iniae (*6ed) 7E8 9:FI8 of iniae oer !e (;-& ears<) =I>E78IF? an @ all +hanges neededAi!pacts.

'issing (normation

 "ssumptions

)eerence& Learning *ith +ases, -th edition, //0, pg. 12, )ichard (vey 3usiness School

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Café)

 

untered.

"1eseas *e)a#se m"st "( it! l")al atnes

I - I$ III I9

coee or which they are well known.

er  

line

eside coee will help to achieve brand loyalty .