Comparative Analysis of Various Stock Broking Companies

PROJECT Report on

Comparative analysis of various stock stoc k broking companies on the basis of activation a ctivation charges, brokerage, and services with respect to

Submitted to

Mr. Vijay Shekhar in partial fulfillment of the requirement for the Project in summer internship during MMS Course.

On 15th July 2011

Alkesh Dinesh Mody Institute For Financial And Management Studies

Submitted By Vihang Varwate

Page | 1

Dean¶s Certificate

This is to certify that, Mr. Vihang Varwate is a bonafide student of Alkesh Dinesh Mody Institute for Financial and Management Studies, St udies, Mumbai and is presently pursuing MMS Course. Under my guidance, he has submitted her project titled ³Comparative analysis of various stock broking companies on the basis of activation charges, brokerage, and services with respect to BMA Wealth Creators´ , in partial fulfillment of the requirement for the summer internship during the MMS Course. This report has not been previously submitted as part p art of another degree or Diploma Diploma of o f another business school or o r university.

______________________

(Dr. Chavan) Dean ALKESH DINESH MODY ISTITUTE FOR FINANCIAL AND MANAGEMENT STUDIES, Joravar bhavan, Vidyanagri campus, Mumbai 400098

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Declaration

I Vihang Varwate, the undersigned, a student of ALkesh Dinesh Modi Institute for Financial and Management studies, stud ies, Mumbai declare that this project report titled ³Comparative analysis of various stock broking companies on the basis of activation charges, brokerage, and services with respect to BMA Wealth Creators´ is submitted in partial fulfillment of requirement for the summer internship during the MMS Course. This is my original work and has not been previously submitted as a part of any other degree or diploma of another Business school or University. The findings and conclusions of this report are based on my personal study and experience.

____________ (Vihang Varwate) Roll No: 53 MMS 2010-112 ALKESH DINESH MODY ISTITUTE FOR FINANCIAL AND MANAGEMENT STUDIES, Joravar bhavan, Vidyanagri campus, Mumbai 400098

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Acknowledgement

I sincerely acknowledge the help received rece ived from various persons and sources in collecting data¶s and information in completing this satisfactory Project. The project report entitled ³Comparative analysis of various stock broking companies on the basis of activation charges, brokerage, bro kerage, and services with respect to BMA Wealth Creators´ The entire project report owes its credit cred it for the chlorite guidance and encouragement rendered by my mentor Syed Riaz. I record my sincere thanks to him with deep gratitude.

I also take the opportunity to acknowledge my sincere and deep sense of gratitude to the alwa ys Mr. Vijay Shekhar(Area head) of BMA whose perception and sagacity is always opened for us. I would also like like to thank our pricipal for giving me an opportunity opportunity to do this project, project, and for their valuable guidance in successful completion of project. Last but not least I would like to thank our placement offi o fficer cer MS. Kavita Mishra and all the faculties of institute, and friends for their kind co-o peration throughout the project.

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Executive Summary

There is growing competition between brokerage firms in post reform India. For investor it is always difficult to decide which brokerage firm to choose. Research was carried out to find which brokerage house people prefer and to figure out what people prefer while investing in stock market. This research suggest that people are reluctant while investing in stock and commodity market due to lack of knowledge. Main purpose of investment is returns and liquidity, comm co mmodity odity market is less preferred by investors due to lack of awareness. The major findings of this study are t hat people are interested to invest in stock market but they the y lack knowledge. Through this research I came to know what are positive and strong points po ints of the BMA wealth creators.

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TABLE OF CONTENTS

Sr. No.

Particulars

Pg. No.

1

Dean¶s Certificate

2

2

Declaration

3

3

Acknowledgement

4

4

Executive Summary

5

5

Objectives

7

6

Research Methodology

8

7

Industry Profile

10

8

Company Profile Introduction Vision, Business Policy, Quality Assurance Policy, CRM Policy of company Services provided by the company

11

9

Different Players in Industry

17

10

Activation & Other charges of different companies

23

11

Data Analysis

31

12

Findings and conclusion

35

13

Annexure

36

14

Bibliography

38

 



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OBJECTIVE

The objective of the study is briefly discussed below:









To make a comparative co mparative study to know the different companies co mpanies activation charges, inclusion of services and comparison with SEBI approval. To understand, analyze the rules and regulation of SEBI w.r.t. investment banking To know the prescribed brokerage visa vis rates collected by brokerage companies To know about abo ut the services provided by brokerage firms to its customers related to online trading



To know the modes of operations & limitation on timing & related areas



To compare the convenience & ease of operation between online & offline trading



To get the knowledge kno wledge of various Mutual Funds of different d ifferent AMCs as well as their load charges i.e. entry load and exit load

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Research Methodology Sampling design Types of sampling Random Sampling 

Research Approach Descriptive approach 

Techniques to be used in research approach Survey and interview 

Sampling Unit Questionnaire 

In this project Questionnaire is used as the research instrument. These questionnaires include Close Ended as well as Open Ended questions. The questionnaire is attached at the end of Annexure. Sample Size Determination

Let desired level of precision =

s

0.05

Confidence level = 95% z value associated with the confidence level = 1.96 Suppose 85 % of o f the people agree to provide pro vide information for survey. p = 85 Thus, value of p

Thus, value of q = 100- p = 15 Therefore, sample size = n= z2(p*q)/e2 n = (1.96)2(85*15)/52 = 4898.04/25 n = 195.92 = 200 approx.

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Data collection Primary Data Collection Structured questionnaire for the customer. 

Secondary data collection Journals Web-sites News papers   

.PRIMARY SOURCE: The data required for this stage was regarding the detail study of existing activation charges, brokerage rates, and services of various competitors of the A NGEL STOCK BROKI NG. And to know the behavior and perception of the customers towards the products and services provided by the A NGEL STOCK BROKI NG. The data have been collected in the form of questionnaires that was prepared. Though the primary source was not enough for the study but it did give some accurate accurat e conclusions. The questionnaire is attached at the end as Annexure. The above questions were really helpful in the conclusion part of the study. Some customers were very cooperative but some didn¶t even bother to give a look. Overall, the study was a success as far as primary pr imary source was concerned.

SECONDARY SOURCE:

The secondary data was collected with the help of various books, websites, bank journals, broachers and employees of the bank. The data collected from the websites and books was good enough to be included in the study analyzed and concluded but the data got from the employees of the companies was most accurate and reliable. Various newspapers, magazines, websites, bank journals, etc were checked out for information regarding the comparative analysis of various players in stock market. The secondary source didn¶t provide any personal views of the customers on the existing activation charges, brokerage rate, services but were a great help in completing the report and getting the details det ails..

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Industry Profile

Indian stock Market Overview

The Bombay Stock Exchange (BSE) and the National Stock Exchange of India Limited ( NSE) are the two primary exchanges in India. In addition, there are 22 Regional Stock Exchanges. However, the BSE and NSE have established themselves as the two leading exchanges and account for about 80% of the equity volume traded in India. The NSE and BSE are equal in size in terms of daily traded volume. The average daily turnover at the exchanges has increased from Rs851crore in 1997-98 to Rs1284crore in 1998-99 and further to Rs2273crore in 1999-2000. NSE has around 1500 shares listed with the total market capitalization of around Rs9, 21,500crore. The BSE has over 6000 stocks listed and has a market capitalization of around Rs9, 68,000crore. Most key stocks are traded on both the exchanges and hence the investor could buy on either of the exchanges. Both exchanges have a different settlement cycle, which allows investors to shift their position on the bourses. The primary index of BSE in BSE Sensex comprises 30 stocks. NSE has the S&P NSE 50 Index ( Nifty), which consists of fifty stocks. The BSE Sensex is the older and most widely followed index. Both these indices are calculated on the basis of market capitalization and contain the heavily traded shares from key sectors. The markets are closed on Saturdays and Sundays. Both the exchanges have switched over from the open outcry trading system to a fully automated computerized mode of trading known as BOLT (BSE On Line Trading) and NEAT ( National Exchange Automated Trading) system. It facilitates more efficient processing, automatic order matching, faster execution of trades and transparency. The scrip traded on the BSE has been classified into µA¶, µB1¶, µB2¶, µC¶, µF¶, and µZ¶ groups. The µA¶ group shares represent those, which are in the carry forward system (Badla). The µF¶ group represents the dept market (fixed income securities) segment. The µZ¶ group scrip is the blacklisted companies. The µC¶ group covers the odd lot securities in µA¶, µB1¶, & µB2¶ groups and Rights renunciations. The key regulator governing Stock Exchanges, Brokers, Depositories, Depository participants, Mutual Funds, FIIs and other participants in Indian secondary and primary market is the Securities and Exchange Board of India (SEBI) Limi L imited. ted. Page | 10

Company Profile organ ization in BMA Wealth Creators Private Limited operates as a financial services organization India. BMA Wealth Creators provides individual and corporate co rporate financial and investment solutions. BMA Wealth Creators Pvt., Ltd. was formerly known as BMA S tock Broking Pvt., Ltd. and changed its name in July 2007. The company was incorporated in 2004 and is based in Kolkata, India. BMA is committed to providing µReal Value for Money¶ to all its clients. Our financial services corporate entities are represented by: BMA Wealth Creators Limited : Which holds a corporate membership in National Stock Exchange Ltd, Bombay Stock Exchange Ltd. and Central Depositories Securities Ltd.

co rporate membership in commodities BMA Commodities Limited : Which holds a corporate exchange of N NCDEX and MCX.IT is also is SEBI approved AMFI registered Mutual Fund advisory and intermediary. BMA Wealth Creators a premier financial service organization providing individuals and corporate with customized financial solution. We work towards u nderstanding your financial goals and risk profiles. Our expertise combined w ith thorough understanding of the financial markets results in appropriate investment solutions for you. At Wealth Creators we realize your dreams, needs, aspirations, asp irations, concerns and resources are unique. This is reflected in every move we make with you. We have deep aspiration asp iration for the value of building an everlasting relationship with you. The  BMA Wealth Creators has recently recently launced new advertisement advertisement with Bollywood Actress Kareena kapoor, it is the first time any broking bro king firm has signed bollywood star for advertisement.

Mission To be a premier financial supermarket providing integrated investment services. Vision To provide integrated financial services building investors wealth and confidence.

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Business Policy    

Ethical practices & transparency in all our dealings Customer interest above our own Always deliver what we promise Effective cost management

Quality Assurance Policy

We are committed to being the leader In providing World Class Product & Services Which exceed the expectations expectat ions of our customers Achieved by teamwork and A process of continuous improvement

CRM Policy

A Customer is the most Important Visitor On Our Premises. He is not Dependent on us but We are dependant on him. He is not interruption in our work He is the Purpose of it. He is not an outsider in our business He is part of it. We are not doing him a favor by serving He is doing us a favor by giving us an Opportunity to do so.

Products offered by BMA Wealth Creators

1) 2) 3)

On line and off ±line trading ABS (Advance Brokerage Scheme ) UTS (Unlimited (Unlimited Trading Scheme)

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Services Provided By BMA Wealth Creators

E-Broking

Multiple exchanges on single screen  Intra-day calls & flash news Historical charts with technical tools  Historical 

Research

Daily services  Technical services  Fundamental services 

Commodities  State-of-the-art Internet trading platform  Trading & educational seminar  Efficient risk management

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Demat Services  Hassle free automated pay-in  Wide branch coverage account ing  Centralized billing & accounting

V alue alue

Added Back Office Services  Web enabled centralized back-office  Centralized help desk services  E-contract notes cum bills

DAILY SERVICES

M arket arket

Outlook At 9:30 P M M A crisp pre-market report that arms our clients with sensitive information before the opening bell. Key corporate developments, policy announcements, geo-political news and views are analyzed for their impact on the market.

Page | 14

FUNDAMENTAL SERVICES

T he he

Sunday Weekly Report This weekly report is ace of o f all the reports. It offers a comprehensive market overview and likely trends in the week ahead. a head. It also presents top picks based on an in-depth analysis of technical and fundamental factors. It gives short term and long-term outlook on these scripts, their price targets and advice trading strategies. Another unique feature of this report is that it provides an updated view of about 70 prominent stocks on an ongoing ongo ing basis.

T he he

Industrial Watch This report provides an in-depth look at specific industries, which are likely to outperform others in the economy. It analyses their strength and weaknesses and ascertains their future outlook. The final view is arrived at after thorough interaction with industry experts.

Stock Analysis BMA¶s stock research has performed very well over the past p ast few years. The fundamentals of select scripts are thoroughly analyzed and actionable advice is provided pro vided along with investment rationale for each script.

Page | 15

F lash lash

News Key developments and significant news announcement that are likely to have an impact on market / scripts are flashed live on trading t rading terminals. Flash news keeps the market men updated on an online o nline basis and helps them to reshuffle their holdings. ho ldings.

TECHNICAL SERVICES

Intra-Day Calls For day traders BMA provides intraday calls with entr y, exit and stop loss levels during the market hours and our o ur calls are flashed on our terminals. Our analysts continuously track the calls and provide the recommendations according to the market movements. Past performance of these calls in terms of profi pro fit/loss t/loss is also available to our o ur associates to enable them to judge the success rate.

Derivative Strategies Our analyst take a view on the NIFTY and selected scripts based on derivatives der ivatives and technical tools and devise suitable ³Derivative ³Derivat ive Strategies´ , which are flashed on o ur terminals and published in our derivative reports.

Page | 16

Competitors

BMA WEALTH CREATOR¶S COMPETITORS ARE ICICI DIRECT.COM, INDIABULLS, SHARKHAN, ANAND RATHI, AND 5PAISE.COM, INSIGHT SHARE BROKING, RELLIGARE, ANGEL BROKING AND MANY MORE.

A NGEL BROKI NG

Page | 17

Comparative analysis of various stock stoc k broking companies on the basis of activation charges, brokerage, services

Different Players in Share Industry

In the share market there are many DP¶s amongst which BMA wealth creator is one of o f them? There are many competitors co mpetitors in the market which are giving direct co mpetition mpetition to the company, but because of the research based services and wealth management services Offered by BMA Wealth creatos(Services Truly Personalized), it is unique in the market. In the competitor¶s list there are big names such as: Angel broking, India bulls, Share khan, HDFC, Kotak Street, 5 paisa, ICICI DIRECT etc. Brief introduction of BMA wealth creators competitor:

Share khan Depository Services offers dematerialization services to individual and corporate investors. Share khan, one of India's leading brokerage houses, is the retail arm of SSKI. With over 240 share shops in 110 cities, and India's premier online trading portal www.sharekhan.com, our customers enjoy multi-channel access to t he stock markets.

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A NGEL BROKI NG

Angel Broking, Ltd. provides retail personal financial services in India. T he company offers e-broking, portfolio portfolio management, mutual fund, private client group, commodities broking, investment advisory, wealth management, IPO, IP O, and depository services. The company was founded in 1987 and is based in Mumbai, India. Ind ia.

Background of HDFC

HDFC was incorporated in 1977 with the primary objective of meeting a social need ± that of promoting home ownership by providing long-term finance to households for their housing needs. HDFC was promoted with an initial share capital of Rs. 100 million. About HDFC Sec.

HDFC sec is a brand brought to you by HDFC Securities Ltd, which has been promoted by the HDFC Bank & HDFC with the objective of providing the diverse customer base of the HDFC Group and other investors a capability to transact in the Stock Exchanges & other financial market transactions

Page | 19

Kotak Securities Ltd., a strategic joint venture between Kotak Mahindra Bank and invest ment banks and Goldman Sachs (holding 25% - one of the world's leading investment brokerage firms) is India's leading stock broking house with a market share of around 8%. Kotak Securities Ltd. has been the t he largest in IPO distribution. Kotak Securities has 122 branches servicing more than 1,70,000 customers and a coverage of 187 cities. Kotaksecurities.com, the online division of Kotak Securities Limited offers Internet Broking services and also online IPO and Mutua l Fund Investments.

India Info line was founded by a group of professionals in 1995, a seemingly distant past in the Internet age. Our meticulous meticulous research was published p ublished and distributed in printed form to a client base comprising the who's who of Indian business including leading M NCs, investment banks and consulting co nsulting firms. In early 1999, when Internet penetration in India was at its infancy and the future unknown, we took the hard decision of killing our earlier business model and embracing the Internet. We discontinued delivery of reports in printed form and made available quality research at the click c lick of a mouse. Thus, was born www.indiainf www. indiainfoline.co oline.com. m. We forayed into investment transaction space in ear ly 2000 to complete the value chain. www.5paisa.com was launched for onli o nline ne trading trad ing in mid-2000. India Info line Securities Pvt Ltd is a 100% subsidiary of India Info line Ltd, which is engaged in the businesses of Equities broking and Portfolio Management Services. It holds memberships of both the leading stock exchanges of India viz. the Stock Exchange, Mumbai (BSE) and the National Stock Exchange ( NSE). It offers broking services in the Cash and Derivatives segments of the NSE as well as the Cash segment of the BSE.

Page | 20

India bulls Financial Services Ltd. is a public company and listed on the National Stock Exchange, Bombay Stock Exchange, Luxembourg Stock Exchange and London Stock Exchange. The company ranks at 82nd position in the list of most valuable companies in India has a market capitalization of approx US $ 800 million. The consolidated net worth of the company is approx US $ 400 million. India bulls, along with its subsidiary companies, offer consumer loans, brokerage and depository services, personal loans, home loans and other financial products and services to the retail markets. India bulls Resources Ltd, a 100 per cent subsidiary of India bulls Financial Services Ltd., has been established with the objective of evolving as an independent oil company over time. The immediate short-term goal is to partner with oil companies who are willing to come to India and bid in the current NELP-6 round. Through its group companies, India bulls are also engaged in real estate development. The company is in the process of developing modern commercial complexes in the heart of Mumbai. India bulls Estates Pvt Ltd. the real estate arm of India bulls Financial Services will set up an integrated township spread across 100 acres in Sonepat, 15 km from Delhi.

ICICI WEB TRADE LIMITED is a company that is venture of ICICI Bank, ICICI Limited to produce an integrated offering o ffering of e-broking services. This service is the combination of these entire three organizations. Promotions Pro motions are looked after ICICI web Trade that has made e-invest facility, facility, commonly co mmonly known as ICICI Direct.com possible. This company is 100% subsidiary of ICICI Limited. The company enables to have the facility of having all the facilities online. One ca n view his banking transactions online, view the Demat balance with w ith the latest market values and at the same time t ime buy and sell shares online. This company has pioneered the concept of e-broking in India. The company went online with NSE on 15th April 2000.

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Ranbaxy Promoter Group is India's leading business house having diversified d iversified interests in Pharmaceuticals, Healthcare, Pathological Labs and Financial Services through Ranbaxy Laboratories Limited, Fortis Healthcare Limited, SRL Ranbaxy Limited a nd Religare Enterprise Limited respectively. Religare is driven by ethical and d ynamic process for wealth creation. Based on this, the company co mpany started its endeavor in the financial market. Religare Enterprises Limited Limited (A Ranbaxy Ra nbaxy Promoter Group Company) through Religare Re ligare Enterprises Limited, Religare Finvest Limited, Religare Commodities Limited and Religare Insurance Broking Limited provides integrated financial solutions to its corporate, retail and wealth management clients. Today, To day, we provide various financial services which include Investment Banking, Corporate Finance, Portfolio Management Services, Equity & Commodity Broking, Insurance and Mutual Mutua l Funds. Plus, there¶s a lot more to come your way. Religare is proud of being a truly t ruly professional professional financial service provider pro vider managed by a highly skilled team, who have proven pro ven track record in their respective domains. do mains. Religare operations are managed by more than 3000 highly skilled professionals who subscribe to Religare philosophy and are spread across its country wide branches. Today, we have a growing network of more than 300 branches and more than 580 business partners spread across more than 300 cities/towns c ities/towns in India and a fully operational international office at London.

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Activation ,brokerage and other charges of different stock broking companies

CRITERIA

BMA Wealth Creators

Demat a/c opening charges

Normal

Brokerage intra day, delivery

ABS Plan-4p, 40p UTS plan- 1p, 1p

AMC(Annual Maintenance Charges)

Normal

Trading funding intra day, delivery

A/C- 300 ABS A/c - Free

A/c- 250 ABS A/C - No AMC 10 Times, 2 Times

Interest rate Debit period

T+2 DAYS

Mode of trading

Both online and offline

Margin money

Depends upon Client

Software installation charges

No

extra charges

Page | 23

A NGEL BROKI NG

CRITERIA

A NGEL STOCK BROKI NG


660


Classic plan: 3p ,20p Freedom plan; 1p,10p


Rs.225


6times,4 times(minimum stock Rs 50000)

Interest rate

18 %pa

Debit period

T+2 DAYS

Mode of trading


Margin money

5000,5000,10000


No

extra charges

Page | 24

CRITERIA

RELIGARE SECURITIES LTD


299,499,999


Classic plan: 5p ,50p Freedom plan; 3p,30p

AMC (Annual Maintenance Charges)

No


6times,4 times(minimum stock rs 500000)

Interest rate

18 %pa

Debit period

T+2 DAYS

Mode of trading


Margin money

5000,5000,10000


No

amc

extra charges

Page | 25

CRITERIA

ICICI DIRECT


RS 750/-


50P,75P


RS 500/-


3-4 times of the available funds.

Interest rate

18% p.a.

Debit period

T+2 DAYS

Mode of trading

Both Online & Offline

Margin money

-

Software installation installation charges

-

Page | 26

CRITERIA

Kotak securities .com


RS 550


2.5P,25P


RS 30pm

Trading funding funding intra day, delivery delivery

7times,4

Interest rate

21%

Debit period

T+2

Mode of trading

Offline

Margin money

Rs8000/-


_

times

Page | 27

CRITERIA

HDFC securities


Rs 799/-


15p,50p


Nil


10times,4 times

Interest rate

-

Debit period

T+ 2days

Mode of trading

Both

Margin money

5000,10000


-

Page | 28

ANAND RATHI

CRITERIA

Anand Rathi


Rs 633/


3p(1p),30p(10p)


-


6 times,4 times

Interest rate

18%p.a.

Debit period

T+2

Mode of trading

Both

Margin money

5000


1000

Page | 29

ALLIANZ SECURITIES

CRITERIA

ALLIA NZ SECURITIES


Rs 500/-


3-2P,30-20P


NIL


10 times,4 times

Interest rate

-

Debit period

T+2

Mode of trading

OFFLI NE

Margin money

NIL


-

Page | 30

Data Analysis Awareness regarding share market among the people of Mumbai

0%

YES NO

100%

According to the data that have been collected, all the people who were contacted are aware of share market in Mumbai.

Awareness regarding online trading 10% or 90%

10%

ONLINE OFFLINE

90%

Survey shows that of the people peo ple those who are aware of share market 90% people have knowledge of online share trading & 10% people have no proper knowledge of online share trading. Page | 31

.Security in which people invest a. b. c. d. e.

Equity 28% Mutual Fund 20% Fixed Deposit 13% Insurance 31% Others 8%

8% EQUITY

28%

MUTUA

31%

¢

¡

IXED DEPOSIT

¡

20%

U D



I SURA CE ¢

¢

OTHERS

13%

People like to invest more in insurance sector sect or rather than share market. Preferred mode of trading

A. Online 90% B. Offline Offline 10%

10% O

I E ¢

¢



90% O ¡



¡

I E ¢

Above the figure shows that t hat still 90% of people prefer to trade through online on line trading rather than using broker. Page | 32

Best brokerage house a. b. c. d. e. f. g.

Share khan India Bulls ICICI Direct Religare Angel Broking BMA Wealth Cretors Others

09% 20% 21% 25% 16% 03% 06%

3%

6%

9% sherkhan

16%

20%

indiabulls icici direct religare Angel broking BMA

25%

others 21%

We can see that broking house the best preferred among the people peo ple of Mumbai is Religare with 25% followed by ICICI-Direct, India bulls, Angel Broking, Share k han, and other respectively. Thus as a new player in Mumbai the BMA Wealth Creators have the huge competition..

Page | 33

Satisfaction level of the customers.

Satisfaction level of the customer a. yes 72% b. no 6% c. uncertain 22%

22%

YES

6% NO

72%

72%

people are satisfied with their broking brok ing house where as 22% of the people peo ple are not sure as they are first time investors and the remaining 6% are not satisfied.

Investment decisions

a. b. c. d.

Self 19% Brokers 9% Economic Policies 45% Friends/Relatives 27%

SELF

27%

19%

BROKERS

9% ECONO £

IC POLICIES

45% FRIEN S/REL TIVES ¤

¥

45% of the investment decisions of the people are influenced by the economic policies of the government followed by friends/relatives, self brokers. Page | 34

Findings: 



According to the data that have been collected, all the people who were contacted are aware of share market in Mumbai. Survey shows that of the people peo ple those who are aware of share market 90% people have knowledge of online share trading & 10% people have no proper knowledge of online share trading.



People like to invest more in insurance sector rather than share market.



Still 90% of people prefer to trade t rade through online trading rather than using broker. bro ker.







The best preferred broking firm among the t he people of Bangalore is Religare with 25% followed by ICICI-Direct, India bulls, Angel Broking, Share khan, and other respectively. 72%

people are satisfied with their broking house where as 2 2% of the people peo ple are not sure as they are first first time investors and the remaining remaining 6% are not satisfied. satisfied. 45% of the investment decisi dec isions ons of o f the people are influenced by the t he economic policies of the government followed followed by friends/relatives, self brokers.

Conclusion: In online trading ³BMA Wealth Creators´ have mainly competition with Religare, ICICIDirect, Indiabulls, Angel Broking . At present BMA Wealth Creators provides the cheapest brokerage. The  BMA Wealth Creators has recently launced new advertisement with Bollywood Actress Kareena kapoor, it is the first time any broking firm has signed bollywood star for advertisement. As BMA Wealth Creators are new in Mumbai they have to plan proper strategies to overcome their competitors.

Page | 35

ANNEXURE Questionnaire Q1. In which of these Financial Instruments do you invest into? Shares

Mutual Funds

Bonds

Commodities Commodities

Q2. Which type of trading trading you prefer? prefer? Online

Offline

Q3. Which Broker do you prefer for commodities? ICICI Direct Kotak Securities BMA __________

ShareKhan Religare

Indiabulls Angel Broking Any other

Q4. What differentiates your company from others? Brokerage Account Opening Charges

Research Report Others

Extra Facilities Facilities

Q5. How often do you trade? Daily

Weekly

Monthly

Yearly

Q6. What percentage of your your earnings do you invest in commodity commodity trading? Up to 10%

Up to 25%

Up to 50%

Above 50%

Q7. How do you you rate these commodity commodity trading companies? 1.

2.

3.

4.

5.

6._____

a. b. c. d. e. f. g.

Sharekhan ICICI Direct India Bulls Kotak Mahindra Angel Broking BMA Wealth Creators Others (Please specify)

Q8. What additional additional features do you want to add in Commodity Trading?

Page | 36

Personal Information

Name:

Age: Sex:

Male

Female

Phone No: Occupation:

Page | 37

BIBLIOGRAPHY

www.google.com www.bmawc.com

www.angeltrade.com www.icicibank.com www.icicidirect.com www.nseindia.com www.bseindia.com www.indiabulls.com www.sharekhan.com

Page | 38

Comparative Analysis of Various Stock Broking Companies

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