Comparitive Analysis of Stock Broking Firms

Theme Paper

Report on Comparative analysis of various stock broking companies on the basis of activation charges, brokerage, and services with respect to ANGEL BROKING

Submitted to

Dr. Subhash Sharma in partial fulfillment of the requirement for the Theme Paper during the Post Graduate Program in Management. On 10th May, 2010 Indian Business Academy

Submitted By

Bhavya Kalra Page | 1

Titles you can't find anywhere else

Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.













FPB0911/024 Section-A

Dean’s Certificate

This is to certify that, Ms. Bhavya Kalra is a bonafide student of Indian Business Academy, Bangalore and is presently pursuing a Post Graduate Program in Management. Under my guidance, she has submitted her project titled “Comparative analysis of various stock broking companies on the basis of activation charges, brokerage, and services with respect to Angel Broking” , in partial fulfillment of the requirement for the Theme Paper during the Post Graduate Program in Management. Manag ement. This report has not been previously submitted as part pa rt of another degree or Diploma of another business school or university.

______________________

(Dr. Subhash Sharma ) Dean Indian Business Academy Lakshmipura, Thataguni post Kanakapura main road Bangalore 560 062















Mentor’s Certificate

This is to certify that, Ms. Bhavya Kalra is a bonafide student of Indian Business Academy, Bangalore and is presently pursuing a Post Graduate Program in Management. Under my guidance, she has submitted her project titled “Comparative analysis of various stock broking companies on the basis of activation charges, brokerage, and services with respect to Angel Broking” , in partial fulfillment of the requirement for the Theme Paper during the Post Graduate Program in Management. Manag ement. This report has not been previously submitted as part pa rt of another degree or Diploma of another business school or university.

_____________ (Prof. K.R.Nath) Faculty Indian Business Academy Lakshmipura, Thataguni post Kanakapura main road Bangalore 560 062















Declaration

I Bhavya Kalra, the undersigned, a student of Indian Business Academy, Bangalore, declare that this project report titled “Comparative analysis of various stock broking companies on the basis of activation charges, brokerage, and services with respect to Angel Broking” is submitted in partial fulfillment of requirement for the Theme Paper during the Post Graduation Program in Management. This is my original work and has not been b een previously submitted as a part of any other degree or diploma of another Business school or University. The findi The findings ngs and and concl conclus usio ions ns of this this repo report rt are are base based d on my perso persona nall study study and and experience.

____________ (Bhavya Kalra) FPB0911/024 Section-A PGPM 2009-11 INDIAN BUSINESS ACADEMY Lakshmipura, Thataguni Post Kanakpura Main Road, Bangalore- 560062





























Acknowledgement

I sincerely acknowledge the help received from various persons and sources in collecting data’s and information in completing this satisfactory Project. The project report entitled “Comparative analysis of various stock broking c ompanies on the basis of activation charges, brokerage, and services with respect to Angel Broking” The entire project report owes its credit for the chlorite guidance and encouragement rendered by my mentor Prof. K.R.Nath. I record my sincere thanks to him with deep gratitude.

I also take the opportunity to acknowledge my sincere and deep sense of o f gratitude to the faculty Prof. Ramesh whose perception and sagacity is always opened for us. I would also like to thank our Dean Dr. Subhash Sharma for giving me an opportunity to do this project, and for their valuable va luable guidance in successful completion of project. Last but not least I would like to thank all the faculties of institute, and friends for their kind co-operation throughout the project.

















Executive Summary

There is growing competition between brokerage firms in post reform India. For investor it is always difficult to decide which brokerage firm to choose. Research was carried out to find which brokerage house people prefer and to figure out what people prefer while investing in stock market. This research suggest that people are reluctant while investing in stock and commodity market due to lack of knowledge. Main purpose of investment is returns and liquidity, commodity market is less preferred by investors due to lack of awareness. The major findings of this study are that people are interested to invest in stock market but they lack knowledge. Through this research I came to know k now what are positive and strong points of the Angel broking ltd., on the basis of which SWAN analysis(Strengths, weakness, achievements & next step) is done.

















TABLE OF CONTENTS

Sr. No.

Particulars

Pg. No.

1

Dean’s Certificate

2

2

Mentor’s Certificate

3

3

Declaration

4

4

Acknowledgement

5

5

Executive Summary

6

6

Objectives

8

7

Research Methodology

9

8

Industry Profile

10

9

Company Profile Introduction  Vision, Business Policy, Quality Assurance Policy, CRM  Policy of company Services provided by the company 

11

















17

39

Bibliography

OBJECTIVE

The objective of the study is briefly discussed below:



To make a comparative study to know the different companies activation charges, inclusion of services and comparison with SEBI approval.



To understand, analyze the rules and regulation of SEBI w.r.t. investment banking



To know the prescribed brokerage visa vis rates collected by brokerage companies



To know about the services provided by brokerage firms to its customers related to online trading



To know the modes of operations & limitation on timing & related areas



To compare the convenience & ease of operation between online & offline

















Research Methodology

Sampling design Types of sampling  Random Sampling Research Approach Descriptive approach  Techniques to be used in research approach  Survey and interview Sampling Unit Questionnaire 

In this project Questionnaire is used as the research instrument. These questionnaires include Close Ended as well as Open Ended questions. The questionnaire is attached at the end of Annexure. Sample Size Determination

Let desired level of precision = ± 0.05

Confidence level = 95%

















Data collection Primary Data Collection Structured questionnaire for the customer. 

Secondary data collection Journals  Web-sites   News papers

.PRIMARY SOURCE: The data required for this stage was regarding the detail study of existing activation charges, brokerage rates, and services of various competitors of the ANGEL STOCK BROKIN BROKING. G. And to know the behavio behaviorr and percep perceptio tion n of the customers customers towards towards the products and services provided by the ANGEL STOCK BROKING. The data have been collected in the form of questionnaires that was prepared. Though the primary source was not enough for the study but it did give some accurate conclusions. The questionnaire is attached at the end as Annexure. The above questions were really helpful in the conclusion part of the study. Some customers were very cooperative but some didn’t even bother to give a look. Overall, the study was a success as far as primary source was concerned. SECONDARY SOURCE:

The secondary data was collected with the help of various books, websites, web sites, bank journals, broachers and employees of the bank. The data collected from the websites and books was good enough to be included in the study analyzed and concluded but the data got from from the the empl employ oyee eess of the the comp compani anies es was was most most accu accura rate te and and reli reliabl able. e. Vario Various us



















Industry Profile

Indian stock Market Overview

The Bombay Stock Exchange (BSE) and the National Stock Exchange of India Limited (NSE) are the two primary exchanges in India. In addition, there are 22 Regional Stock Exchanges. Exchanges. However, the BSE and NSE have established established themselves themselves as the two leading leading exchanges and account for about 80% of the equity volume traded in India. The NSE and BSE are equal in size in terms of daily traded volume. The average daily turnover at the exchanges has increased from Rs851crore in 1997-98 to Rs1284crore in 1998-99 and further to Rs2273crore in 1999-2000. NSE has around 1500 shares listed with the total market capitalization of around Rs9, 21,500crore. The BSE has over 6000 stocks listed and has a market capitalization of around Rs9,

















Funds, Funds, FIIs FIIs and other other partic participa ipants nts in Indian Indian seconda secondary ry and primar primary y market market is the Securities and Exchange Board of India (SEBI) Limited.

Company Profile Angel Broking's tryst with excellence in customer relations began in 1987. Today, Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India. With its unique retail-focused stock trading business model, Angel is committed to providing ‘Real Value for Money’ to all its clients. The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country: NCDEX & MCX. Angel is also registered as a Depository Participant with CDSL. Angel Group 

Angel Broking Ltd.



Angel Commodities Broking Ltd.



Angel Securities Ltd.

The Angel Group has emerged as one of the top 5 retail stock broking houses in India, having memberships on BSE, NSE and the two leading commodity exchanges in the country i.e. NCDEX and MCX. Angel Broking Ltd is also registered as a depository

















Quality Assurance Policy

We are committed to being the leader In providing World Class Product & Services Which exceed the expectations of our customers Achieved by teamwork and A process of continuous improvement CRM Policy

A Customer is the most Important Visitor On Our Premises. He is not Dependent on us but We are dependant on him. He is not interruption in our work He is the Purpose of it. He is not an outsider in our business He is part of it.

















  

Multiple exchanges on single screen Intra-day calls & flash news Historical charts with technical tools

Research

  

Daily services Technical services Fundamental services

Investment Advisory Services

Angel offers personalized advisory services to HNI investors and actively assists them in managing their portfolio

















Value Added Back Office Services

  

Web enabled centralized back-office Centralized help desk services E-contract notes cum bills

DAILY SERVICES

Market Mar ket Outlook Ou tlook At 9:30 9:3 0 PM A crisp pre-market report that arms our clients with sensitive information before the opening bell. Key corporate developments, policy announcements, geo-political news and views are analyzed for their impact on the market.



















The Sunday Weekly Report

This weekly report is ace of all the reports. It offers a comprehensive market overview and likely trends in the week ahead. It also presents top picks based on an in-depth analysis of technical and fundamental factors. It gives short term and long-term outlook on these scripts, their price targets and advice trading strategies. Another unique feature of this report is that it provides an updated view of about ab out 70 prominent stocks on an ongoing basis.

















Intra-Day Calls For day traders angel provides intraday calls with entry, exit and stop loss levels during the market hours and our calls ca lls are flashed on our terminals. Our analysts continuously track the calls and provide the recommendations according to the market movements. Past performance of these calls in terms of profit/loss is also available to our associates to enable them to judge the success rate.

















Call Evaluation A report designed for evaluating the calls ca lls given by the angel research team where the reports are classified in 3 broad categories viz. achieved , triumph, not achieved along with the trade recommendations

Commodities Tech Speak

































Brief introduction of ANGEL STOCK BROKING competitor:

Share Share khan khan Deposit Depository ory Servic Services es offers offers demate demateria riali lizat zation ion servic services es to indivi individual dual and corporate investors.



































India bulls Financial Services Ltd. is a public company and listed on the National Stock

















Ranbaxy Promoter Group is India's leading business house having diversified interests in Pharmaceuticals, Healthcare, Pathological Labs and Financial Services through Ranbaxy Laboratories Limited, Fortis Healthcare Limited, SRL Ranbaxy Limited and Religare Enterprise Limited respectively. Religare is driven by ethical and dynamic process for we alth creation. Based on this, the company co mpany started its endeavor in the financial market.

















CRITERIA

ANGEL STOCK BROKING

Demat a/c opening charges

660

















CRITERIA

RELIGARE SECURITIES LTD

Demat a/c opening charges

299,499,999



































































































































































Comparitive Analysis of Stock Broking Firms

Recommend Documents