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SHAHEED ZULFIQAR ALI BHUTTO INSTITUTE OF SCIENCE & TECHNOLOGY 90 Clifton, Karachi 75600 Tel: (021) 111-922478; Fax: (021) 5830446
Course Outline Class: BBA VII Course Code: Instructor Name: Nizar Noorali Class Timings: 3:00 pm to 6:00 pm Contact Email: [email protected]
Semester: Spring 2009 Course Name: Entrepreneurship Session: Saturday Consultati tatio on: 6:00 pm to 6:30 pm Contact No: 0345-2003646
Course Objective: This course aims to provide a hands-on introduction to the scaleable venture crea creati tion on pro process cess for for stud studen ents ts with with a stro strong ng inte intere resst in tec techn hno olog logy entrepreneurship. The course is designed for a variety of student interests. It directly addresses the concerns of students wanting to become entrepreneurs in the near or more distant future. It is also useful to anyone who expects to be interacting interacting with entrepreneurs entrepreneurs in their business careers. Finally, Finally, this course is useful for anybody with a curious mind and a willingness to combine serious analysis with creative thinking.
Outcomes: • • • • •
Develop a personal mission statement and personal action plan. Identify entrepreneurship as a career and lifestyle option. Identify and assess the overall and target markets. Identify and assess the financing options for a new venture. Understand exit strategies.
Grading Plan: Marks Di Distribution Hourlies (n-1) Assignments and Case Studies Class Participation Report Presentation Final Examination
Percentage 30 10 05 15 40
Course Outline: Session Topics 1. Intr Introd oduc ucti tion on;; Ove Overv rvie iew; w; Ba Basic sic Defi Defini niti tion onss & Con Conce cept ptss of Entrepreneurship 2. Entrepreneurial Insights Nature Role in Economic Development Intrapreneurship 3. Starting a New Venture New Ideas Opportunity Recognition Problem Solving Product Planning & Development e-Commerce & Business Start-up 1st Hourly Examination 4. 5. Business Plan Development 6. Marketing Plan Industry Analysis & Market Research The Marketing Mix Preparation of the Marketing Plan Technology & Marketing 7. Orga rganiz nizatio tional nal and Financial Pla Plan Types of Ownerships Budgeting Analysis and Financial Statements Financial Ratios 2nd Hourly Examination 8. 9. Financing the Ve Venture Sources of Capital SME 10. 10. Reso Re sourc urce e opti optimi miza zatio tion, n, Prof Profili iling ng Ent Entrep repren reneur eurs, s, Ide Idea a Gene Genera ratio tion n 11. Expanding the Venture Goal Setting – Vision Penetration Diversification Five Forces Model 3rd Hourly Examination 12. 13. 13. Endi Ending ng a Vent Venture ure – Exi Exitt Stra Strateg tegie ies, s, Vent Venture ure Liq Liqui uida dati tion on,, Bank Bankrup ruptc tcy, y, Listing Ventures, Going Public 14. Project Presentations Project Presentations 15. 16. Final Examination
Recommended Text: 1. Entrepreneurship 6th Edition; Robert D. Hisrich, Michael P Peters, Dean A Shepherd. 2. Case Case Stud Studie ies. s.
Reference Reading: 1. Entrepreneurship Strategies and Resources 3rd Edition; Marc J. Dollinger – Pearson Education. 2. New Venture Creation: Entrepreneurship for the 21st Century 5th Edition; Jeffrey A. Timmons – McGraw Hill.
Report Format and Guidelines: The report will be based on creation of an innovative business idea. Students should come up with a business idea and develop a feasibility report of the new venture venture includi including ng the busines business, s, market marketing ing,, organi organizat zation ional, al, operat operation ional al and financial plan. There is no restriction in choosing the nature of venture except that it shouldn’t be an already running venture. The marking would be done on a relative scale. The report will be a group report with a maximum of 3 students in a group.
Deadlines: • •
Names of groups should be submitted at the end of the th e 3rd session. Name & Nature of Business should be submitted at the end of the 5th session. Presentations will be done in the 14th and 15th sessions.