CREACION DE UNA POLLERIA

PLANIFICACIÓN ESTRATÉGICA POLLOS A LA BRASA “LA GLORIA”  “El verdadero pollo al carbón”.

INDICE ................................................................................................ ........... .... 1 ANTECEDENTES ..................................................................................... ........................................................................................................ .............................. ........ 2 MISIÓN..........................................................................

VISIÓN............................................................................................... ......... ........ 2 ..................................................................................... ........ ......... ......... ... 3 OBJETIVOS .............................................................................

.................................... ......................... ......................... ........................ ........................ ........................ ............................ ................ 3 OBJETIVO  GENERAL .-........................ OBJETIVOS ESPECÍFICOS .-....................... .................................... ......................... ........................ ........................ .............................................. .................................. 3 ................................................................................................ ................ 4 ANALISIS EXTERNO ................................................................................

F ACTOR POLÍTICO.-........................ .................................... ........................ ......................... ......................... ........................ .................................. ...................... ........ 4 F ACTOR ECONÓMICO .-........................ .................................... ........................ ......................... ......................... .................................................. ...................................... 4 F ACTOR SOCIO CULTURAL.-....................... .................................... ......................... ........................ ........................ ........................ ......................... ..................... ........ 4 ..................................... ........................ ........................ ......................... ......................... ........................ ....................... ........... 4 F ACTOR TECNOLÓGICO.-......................... ........................................................................................ ......... ......... . 5 FACTOR INTERNO...............................................................................

DEMANDA DE MERCADO.-....................... ................................... ......................... ......................... ........................ ........................ .................................... ........................ 5 M ARKETING.-....................... ................................... ......................... ......................... ........................ ........................ ........................ ......................... ............................5 ...............5 ..................................... ......................... ........................ ................................................ .................................... 5 ORGANIZACIÓN DE LA EMPRESA.-........................

TABULACIÓN E INTERPRETACIÓN DE ENCUESTAS .........................................................6 ESTADÍSTICOS........................ .................................... ......................... ......................... ........................ ........................ ................................................. ..................................... 6 ¿POR QUÉ PREFIERE CONSUMIR EN POLLOS A LA BRASA "LA GLORIA"? GLORIA"?................................7 INTERPRETACIÓN. ....................... ................................... ......................... ......................... ........................ ........................ ..................................... ......................... 7 ¿CON QUE FRECUENCIA COMPRA UD. POLLOS A LA BRASA "LA GLORIA"?..............................8 INTERPRETACIÓN. ....................... ................................... ......................... ......................... ........................ ........................ ..................................... ......................... 8 ¿EN CUANTO A LA COMPETENCIA EISTENTE ES?....................... ................................... ......................... .............................. .................9 9 INTERPRETACIÓN. ....................... ................................... ......................... ......................... ........................ ........................ ..................................... ......................... 9 ..................................... ......................... ........................ ........................ .................. ...... 10 ¿EN QUE CANTIDAD COMPRA POLLOS?........................ INTERPRETACIÓN. ....................... ................................... ......................... ......................... ........................ ........................ ................................... ....................... 10 ¿QUE SE DEBERIA MEJORAR EN POLLOS P OLLOS A LA BRASA "LA GLORIA"? GLORIA"?....................................11 INTERPRETACIÓN. ....................... ................................... ......................... ......................... ........................ ........................ ................................... ....................... 11 ¿QUE VALORA MAS UD. EN POLLOS A LA BRASA "LA GLORIA"?.............................................12 INTERPRETACIÓN. ....................... ................................... ......................... ......................... ........................ ........................ ................................... ....................... 1

PLANEACION Y ANALISIS FODA ...............................................................................13 FORTALEZAS......................... ..................................... ........................ ........................ ......................... ......................... ........................ ........................ ..................... ......... 13 OPORTUNIDADES........................ ..................................... ......................... ........................ ........................ ........................ ......................... ........................... .............. 13 ................................... ........................ ......................... ......................... ........................ .............................................. .................................. 14 DEBILIDADES.......................  AMENAZAS....................... .................................... ......................... ........................ ........................ ........................ ......................... ......................... ......................... ............. 14 .............................................................................................. ....................... 15 PESO DEL IMPACTO IMPACTO ....................................................................... ........................................................................................... .......... ......... . 18 ESTRATEGIAS................................................................................. ANEXOS....................................................................................... ANEXOS............. .......................................................................... ......... ......... .. 20

ENCUESTA........................ .................................... ......................... ......................... ........................ ........................ ........................ ..................................... ......................... 21

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ANTECEDENTES S/, ' &,0'+(+( 1' (!1+# 1 2$)&1# ( *& 1$2+,&1# 3! 1!$&, '#( /'+2#( 4 &5#( *& 6+(+1# !, 7!$ )$)+2+,# 1 '& #7$& 1 '#( (&8')+2+,# #$+,&1# &' ($9+)+# 1 )#2+1& )#, 8!,& &,)+:,; (# ( 18 & '&( $,#9&)+#,( 1 (++#( !$<(+)#( , ' C&,:, G+$:, = '& P&,&2$+)&,& S!$  3! )#,1!) & '#( ()#$( 1 >!,!+''&; P&(&; M&)*&'&; '& )$&)+:, 1 ,!9#( ),$#( )#2$)+&'( = '& 12&,1& +,(&+(7)*& 1 )#2,(&'( @#$ ,# ,)#,$&$ '!&$( )#, 8!,& &($#,#2<&; ( @#$ (# 3! 2+ @'&, 1 ,#)+#( ( ,7#)& & '& )$&)+:, 1 !, &(&1$# 1 @#''#( )#, (! #3! (@)+&' 1 ($ &(&1# &' )&$8:,; =& 3!; @#$ '# ,$&' '& 2&=#$<& 1 @#''$<&( !8+)&1&( , ( ()#$; #7$), @#''#( &(&1#( , *#$,#( & &( # ')$+)#(; '# )!&' )&28+& (! (&8#$ &' ,# ($ 2!= 63!+(+# )#2# ' @#''# &(&1# &' )&$8:,.

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MISIÓN B$+,1&$ &' @/8'+)# !, ($9+)+# 1 )&'+1&1; ,# (#'# #7$)+,1# !, 8!, @$#1!)# (+,# &28+, 1&,1# !,& 6)', &,)+:,; (+,1# !,& @#''$<& 3! )!2@'& '&( 6@)&+9&( 1' )'+,; 2#1$,# = &)#1#$; @#$  !, 8!, @$)+#.

VISIÓN D#2+,&$ ' 2$)&1# 1 9,& 1 @#''#( & '& 8$&(&; & $&9( 1 '& (&+(7&))+:, 1' )'+,; ''&,1# & ($ '& @#''$<& ,/2$#  , ,!($& (@)+&'+1&1 "P#''#( & '& 8$&(&"; )#,3!+(&,1# ' 2$)&1# '#)&'; #1# (# $(@&'1&1# @#$ '& )#,+,!& +,,#9&)+:,; )&'+1&1 1' @$#1!)# = 8!, ($9+)+#.

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OBJETIVOS Objetivo Gene!"#$ C#,#)$ '&( )!&'+1&1( = 6+,)+&( 1 '#( )'+,( = 7!!$#( )'+,( 1 P#''$<& L& G'#$+&

Objetivo% E%&e'()i'o%#$ 

D$2+,&$ ' $&1# 1 &)@&)+:, 3! ( (0 #8,+,1# )#, '& @#''$<& !8+)&1& , '& A9. G+$:,-P&(& ()#$ L& G'#$+&.



I1,+7+)&$ '&( ,)(+1&1( = (!$,)+&( 1 '#( )'+,( &' 2#2,# 1 +,$(&$ & ,!($# '#)&'.



C#,#)$ ' ($9+)+# 3! 8$+,1&2#( = &1)!&$'#( & '& ,)(+1&1 1 ,!($#( )'+,(.



C$&$ = 2&,,$ ,!($# ,#$,# &1)!&1# @&$& !,& 8!,& &,)+:, = )#2#1+1&1 1' )'+,.

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ANALISIS EXTERNO F!'to Po"(ti'o#$ D,$# 1 !,& 1 '&( @#'<+)&( 3! $+ , ,!($# @&<( @&$& @#1$ 7!,)+#,&$ !, ,#)+# ( (&8') ' @&# 1 +2@!(#( &' SRI; ( @!1 ($ ' RUC # RISE 1@,1+,1# 1 '#( +,$(#( 3! #8,& ' ,#)+# &,!&'2,; @!( , ,!($# )&(# )#2# (#2#( !,& @3!5# ,#)+# &@'+)&$2#( ' @&# 1' RISE 3! ( !, ,!9# $+2, 1 +,)#$@#$&)+:, 9#'!,&$+&; $2@'&& ' @&# 1' IVA = 1' I2@!(# & '& R,& & $&9( 1 )!#&( 2,(!&'( = +, @#$ #8# 2#$&$ '& )!'!$& $+8!&$+& , ' @&<(.

F!'to E'on*+i'o#$ E' ,#)+# 1 !,& @#''$<& ( (,(+8' &' @$)+# @#$ '# )!&' ( 18$0 ($ 2!= )&!# &' 2#2,# 1 17+,+$  !, 9&'#$ &' ($9+)+#; @#$ '# 3! 182#( #2&$ , )!,& '& (&8+'+1&1 )#,:2+)& 1 ,!($# @&<( = &(< )#2# &' '& +,7'&)+:, 3! ( ,$& 2,(!&'2,. T#1#( (#( 7&)#$( (&$0, +,7'!=,1# , ' @$)+#; ' )!&' 1 &)!$1# & '& +,+)+&+9& 1 ,!($# ,#)+# ( 8$+,1&$& @$)+#( ):2#1#( = ($9+)+#( 1 &)!$1# &' 8#'(+''# 1' )'+,.

F!'to So'io C,"t,!"#$ G+$:, ( !, C&,:, 3! !&$1& 2!)*& )!'!$& = $&1+)+:,; $'&)+#,&1& )#, )$,)+&( = )#(!28$(; (#8$ #1# , ' ()#$ &($#,:2+)#; !,# 1 ''#( ( ' $&1+)+#,&' C!= = P#''# &(&1# &)#2@&5&1# )#, @&@&( = 2#; @#$ '# 3! , ,!($# '#)&' ( (0 9,1+,1# (#( 63!+(+#( @'&#( )#, ' 9$1&1$# '2& 1 ($  *)*#(  H &' )&$8:,; @!( &(< ( #8,1$0 '& &)#+1& 1 !$+(&( = , @$#@+& 1 '& #,& 3! ' !(& ( @'&+''# <@+)# 1 ,!($&( #,&( = (#8$ #1# 1 '& S+$$& E)!&#$+&,&.

F!'to Te'no"*-i'o#$ L#(

)#,(&,(

)&28+#(

),#':+)#(

@$2+,

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1

'&

)#,#2<& 1 ,!($# P&<(; @!1&, $&'+&$ $&,1( &9&,)( , )!&,# & '& 7+)+,)+& = '& @$(,&)+:, 1 1+)*#( @$#1!)#(($9+)+#(. E' )#,)@# @$#1!)#( 1 )&'+1&1 &' @$)+# !(# *&) 3! '&( 2@$(&( 8!(3!, 2#$( #@)+#,( , )!&,# & @$#)(#( = 3!+@#( @&$& '& 7+)+,)+& = 7+)&)+& 1 '#( @$#)(#( @$#1!)+9#( = &12+,+($&+9#(.

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FACTOR INTERNO De+!n.! .e +e'!.o#$ D &)!$1# & '& 12&,1& 1 2$)&1# ( '#)&' ( ,)!,$& !8+)&1# , '& @&,&2$+)&,& (!$ K2  ()#$ '& G'#$+&; ( ,#)+# (0 1(+,&1# @&$& )!8$+$ '& 12&,1& 1 9&$+#( ()#$( )#2# ' ),$# )&,#,&' 1 G+$:, = (! &'$11#$(; !$+(&( 3! 9+&&, &' ()#$ L& C*#$$$&; C&(& 1 L#( T$&&1#(; L&!,& 1 B!&; = (#8$ #1# , (& 9<& )#,1!) &' 2!= @#@!'&$ ()#$ 1 >!,!+''&; @!( ' ,#)+# ( )#,)!$$+1# @#$ #1# +@# 1 @$(#,&(; =& 3! 9+&&, & (#( ()#$(; @#$ ,1 '& 12&,1& ( 2!= &'& '& 12&,1& = '& @$#=))+:, ( #8,$ '& 2&=#$ )&,+1&1 @#(+8' 1 )'+,(.

M!/etin-#$ P&$& @#1$ ''&$ & 3! ( )!2@'&, ,!($&( 2&( '# +2@#$&, ($<& !, 8!, 2&$+,; $&'+&,1# @$#2#)+#,(; = @!8'+)+1&1 3! +2@&) & '#( )'+,(; )#2# @!1, ($ 21+&, '& $&1+#; *#&( 9#'&,( = @$#2#)+#,( @#$ $)#2,1&)+:, 1 )'+,(. >& 3! @#12#( &@$#9)*&$ ' '!&$ 3! (0 !8+)&1# ' '#)&'; @#$ ($ !,& #,& 1 2!)*# $07+)# 9*+)!'&$ '# )!&' ( @!1 &@$#9)*&$ & 1+7$,)+& 1 #$#( '#)&'( 3! ( ,)!,$&, , ' ),$# )&,#,&'.

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GERENTE PROPIETARIO COCINERA

AYUDANTE/COCI NA

ASADOR

ESERO!A" CO#RADOR

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TABULACIÓN E INTERPRETACIÓN DE ENCUESTAS

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FRECUENCIA

LA

CANTIDAD

DEBERIA

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CONSUMIR EN

COMPRA UD.

COMPETENCIA

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POLLOS A LA

POLLOS A LA

EISTENTE ES?

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POLLOS A LA

BRASA "LA

BRASA "LA

BRASA "LA

BRASA "LA

GLORIA"?

GLORIA"?  

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INTERPRETACIÓN# E' 4H 1 '#( ,)!(&1#( @$7+$, )#,(!2+$ , @#''#( & '& 8$&(& L& G'#$+& @#$ '& )&'+1&1 1 (!( @#''#(; (!+1& 1 !, H @#$ (! &,)+:, &2&8'; 2+,$&( 3! !, H @#$ (!( @$)+#( 8&#(; 1 '# 3! ,#( 12!($& 3! '& 2&=#$<& 1 '#( )'+,( @$7+$, C&'+1&1 = !,& 8!,& &,)+:, 20( 3! ' P$)+# 1' @$#1!)#.

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INTERPRETACIÓN# S/, '# )#,(!'&1# & '#( )'+,( ,#( 1&2#( )!,& 3! ( +, !,& )#2@,)+& 2!= &8+$&; '# )!&' ( )#,9+$ , !,& &2,&& *&)+& @#''$<& L& G'#$+& = (#8$ #1# +,1 & @$(+#,&$ , 1&$ !, 8!, ($9+)+# *&)+& '& )'+,'&; =& 3!; @#$ 12&(+&1& )#2@,)+& ' )'+, @!1 &)!1+$ & (& (+ ,# 7! 8+, &,1+1# , @#''$<& L& G'#$+&.

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INTERPRETACIÓN# E, (& @$!,& @#12#( #2&$ &'# 2!= +2@#$&, @&$& ( (!1+#; =& 3!; @#12#( 1&$,#( )!,& 3! ( '# 3! ' )'+, 1(& 3! ( 2#$; )#, !, H 92#( 3! '#( )'+,( 1(&, 3! 2#$ ' ($9+)+# = &,)+:, &' )'+, = ' &(@)# 7<(+)# 1' ,#)+#; '# )!&' ( #2&$& 2!)*# , )!,& @&$& &(< @#1$ &,1$'#( )#, )&'+1&1 = $&,3!+'+1&1.

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INTERPRETACIÓN# E, (& @$!,& @#12#( ,#&$ 3! ' 4H 1 ,)!(&1#( 9&'#$& 20( , @#''#( & '& 8$&(& L& G'#$+& (! (&8#$; (!+1# , !, H @#$ )&,+1&1; @#$ '# 3! @#12#( 11!)+$ 3! '#( )'+,( @$7+$, (&8#$ = )&,+1&1 & 1+7$,)+& 1 !, @$)+# 8&#; 11!)+,1# 3! ' @$)+# ,# +2@#$&$<& (+ 6+( 8!, (&8#$ = )&,+1&1.

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PLANEACION Y ANALISIS FODA FORTALE6AS . U8+)&)+:, , !,& #,& 1 &'# $07+)# 9*+)!'&$. . B!,& )&'+1&1 1' @#''#. . E63!+(+# (&8#$ *)*# 9$1&1$&2, &' )&$8:,. . P$)+#( &))(+8'(. 4. C&,+1&1 , @#$)+#,(. . A1#8# 1' @#''# )#, !,& $)& (@)+&'. . C#2+1& @$@&$&1& 1' 1<&. . E6@$+,)+& , '& )#)+,&. . A,)+:, &2&8' &' )'+,. .P'&# <@+)# 1 '& #,&.

OPORTUNIDADES . M$)&1# , )$)+2+,# . G,$&$ 2@'# . F0)+' +2@'2,&)+:, . I,9+&)+:, & 7$+&( &($#,:2+)&( 4. C#,9$+$ & !, ,#)+# )#, )&1,& 7&2+'+&$  . B!,&( $7$,)+&( 1 !$+(&( . I,)$2,# 1 !+'+1&1( . P#(+)+#,&2+,# , ' 2$)&1# . U, @'&# 3! ( @!1 1+(7$!&$ (#)+&'2, )#, &2+#( =# 7&2+'+&$( .A'+&,& )#, 2@$(&( &9<)#'&( 3! +,$(&, &' 2$)&1# = &(< )#,&$ )#, 2&( @$#91#$(

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DEBILIDADES . I,7$&($!)!$& @3!5& . N# ( )!,& )#, (&)+#,&2+,# @$+9&1# . F&'& 1 (5&'+&)+:, . D+7+)!'&1 @&$& &,1$ , *#$&( @+)# 4. D2#$& , ' ($9+)+# . L& )&,+1&1 1 @#''#( &(&1#( ,# )!8$ '& 12&,1& 1 )'+,( . A(&1#$ & 2&,+9'& ,# ( )!,& )#, !, ')$+)# . N# *&= 9&$+1&1 , $7$()#( . N# ( )!,& )#, ($9+)+# & 1#2+)+'+# .N# ( +, @!8'+)+1&1 &$&)+9& = 2&(+9&

AMENA6AS . C#2@,)+& & )#$& 1+(&,)+& . P&# 1 @&,(; +2@!(#( , #$1, . I,(&8+'+1&1 , ' @$)+# 1' @#''# . P$#7(+#,&'+&)+:, , ' ()#$  4. I2+&)+:, 1 '#( ($9+)+#( @#$ @&$ 1 '& )#2@,)+& . I,7$&($!)!$&; 2&,,+2+,# = ($9+)+# . A!2,# 1 +2@!(#( @#$ )#,(!2# 1 &'+2,#( &'#( , $&(& . P$#8'2&( 1 $07+)# 3! 1(&,+2, &)!1+$ &' '#)&' . C#,(!2# 1 #$#( &'+2,#( @#$ )!(+:, 1 (&'!1 .D'+,)!,)+& @#$ (!@!(#( )'+,(

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PESO DEL IMPACTO C$%&'($(&) P+*,-$(&) FORTALEZAS

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C$%&'($(&) P+*,-$(&) OPORTUNIDADES

1. -($,+ -* (-(&<&-*+ 2. C+*-& $ * *-?+(&+ (+* ($,-*$ @$<&%&$ 3. #-*$; -@--*(&$; ,- &;$; 4. I*(-<-*+ ,- &%&,$,-;

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5

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12

(+* $<&?+; /+ @$<&%&$-; C$%&'($(&) P+*,-$(&) DEBILIDADES

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C$%&'($(&) P+*,-$(&) AMENAZAS

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FORTALEZAS

1. U&($(&)* -* *$ +*$ ,- $%+ '(+ -&(%$ 2. E:&;&+ ;$+ -(+ -,$,-$<-*$% ($)* 3. P-(&+; $((-;&%-; 4. C+<&,$ =-=$$,$ ,-% ,>$ 5. A-*(&)* $<$%- $% (%&-*-

OPORTUNIDADES

1. -($,+ -* (-(&<&-*+ 2. C+*-& $ * *-?+(&+ (+* ($,-*$ @$<&%&$ 3. #-*$; -@--*(&$; ,- &;$; 4. I*(-<-*+ ,- &%&,$,-; 5. U* =%$+ :- ;- =-,- ,&;@$ ;+(&$%<-*- (+* $<&?+; /+ @$<&%&$-;

DEBILIDADES

AMENAZAS

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1. I*-;$&%&,$, ,-% =-(&+ ,-% =+%%+ 2. I<&$(&)* ,- %+; ;-&(&+; =+ =$- ,- %$

=&$,+ 3. A;$,+ $ <$*&-%$ *+ ;- (-*$ (+* *

(+<=--*(&$

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3. I*@$-;($ <$*-*&<&-*+  ;-&(&+ 4. P+%-<$; ,- '(+ :- ,-;$*&<-* $(,& $% %+($% 5. D-%&*(-*(&$ =+ ;=-;+; (%&-*-;

ESTRATEGIAS 78 Ine%t!bi"i.!. en e" &e'io .e" &o""o#$ !,& ($&+& 3! ( @!1 !+'+&$ , ( @!,#; ( '& 8!()& 1 20( @$#91#$(; 3!+,( ( )#2@$#2&, , (&8')$ !, @$)+# 7+# &' 2#2,# 1 )#2@$&$; (+, '& <@+)& (@)!'&)+:, 1 '& (!8+1& 1 @$)+#( , '& @$#1!))+:, 1 @#''#; )#2# @!1 ($ !,& &'+&,& )#, 2@$(&( &9<)#'&( 3! $)+, ,$&, &' 2$)&1#; = &(< ,$ !,& 9&$+1&1 1 @$#91#$(; 3!+,( 9&'#$, & '#( )'+,( @#,)+&'( = #7$)&, 8!,#( 1()!,#(. 98 I+it!'i*n .e %evi'io% &o &!te .e "! 'o+&eten'i!#$ )#2# ( ,##$+# '& )#2@,)+& (+2@$ (&$0 @+(0,1#,#( '#( &'#,(; @&$& '# )!&' !,& ($&+& 3! ( @!1 !+'+&$ @&$& 9+&$ (& +2+&)+:,; ($+& (&$ (+2@$ $,#9&,1#  +,,#9&,1# '#( ($9+)+#( 1 ,!($# '#)&'; )#, @$#2#)+#,(; 1()!,#( = 9&$+&( ),+)&( 1 2&$+, @&$& ''&$ & (&+(7&)$ = ,)&,&$ & ,!($#( )'+,( = &(< 9+&$ 3! ''#( &)!1&, & '& )#2@,)+&. :8 In)!e%t,'t,!; +!nteni+iento < %evi'io#$ (& &2,&& '& @#1$<&2#( 17+,+$ )#2# ,)(&$+&; =& 3!; ( 2!= ,##$+# 3! '& +,7$&($!)!$& 3! &)!&'2, ( @#( ,# &8&() & '& )'+,'& 3! )#,)!$$ & ( '#)&'; @#$ '# &,#; !,& ($&+& @&$& )#28&+$ (& &2,&& ($+& '& )#,($!))+:, 1 !,& ,!9& +,7$&($!)!$& )#, 2&=#$ (@&)+# = )#,7#$ @&$& '#( )'+,(; ($<& !,& +,9$(+:, & '&$# @'&#; @$# 3! ,1$<& 8!,#( $(!'&1#(. =8 Pob"e+!% .e t>)i'o ?,e .e%!ni+en !',.i !" "o'!"#$ @!( )#2# !,& 1 ,!($&( 18+'+1&1( (; ' ,# )#,&$ )#, !, (&)+#,&2+,# @$+9&1#; @#$ '# 3! '& 2&=#$<& 1 )'+,( (&)+#,&, (!( 9*<)!'#( , '& 9<& @$+,)+@&'; '# )!&' #)&(+#,& ' &!2,# 1 $07+)# 9*+)!'&$ , (& #,& = ' &8!$$+2+,# 1 ,!($#( )'+,( &' ,# @#1$ (&)+#,&$ (! 9*<)!'# !,# &' '#)&'; @&$& '# )!&' ( 1(&$$#''&$& '& ($&+& 1 +,9$(+:, , ' ,#)+#; )#, '& )#,($!))+:, 1 !, @&$3!&1$# = &(< ,$ , $&,3!+'+1&1 & ,!($#( )'+,( = (#8$ #1# 3! ( (+,&, (!$#(. @8 De"in',en'i! &o %,&,e%to% '"iente%#$ ,$&'2, (& &2,&& ( 2!= )#2/, , '& 2&=#$<& 1 ,#)+#(; 1#,1 &()*&, @&$& (&7&$ # +,)'!(# &(&'&$; @#$ ,1 )#2# $(@&'1# ( @!1 +2@'2,&$ (+(2&( +,7#$20+)#( @&$& ' )#8$# 1 @1+1#( = 9$+7+)&)+:, 1 8+''( 7&'(#(; &(< )#2# &28+, )02&$&( 1 (!$+1&1 = )#,&$ )#, '& ,!9& )&2@&5& 3! @$#2#)+#,& '& P#'+)<& N&)+#,&' 1' 8#:, (!$#; 3! ,$&'2, (0 1(+,&1# & #1#( '#( ,#)+#(. En general tomando en cuenta y con suma importancia todas estas estrategias, harán que nuestro negocio uncione con mayor eecti!idad y conort, si "ien es cierto que se tendrá que in!ertir un "uen capital, pero al inal se !erán los resultados que generaran mayor concurrencia de cliente y so"re todo el incremento de utilidades.

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ANEXOS

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ENCUESTA E%ti+!.o '"iente e" +otivo .e "! &e%ente en',e%t! e% &!! +e.i e" -!.o .e %!ti%)!''i*n < %,-een'i!% !'i! n,e%to "o'!"; "o ?,e -ene!! i.e!% &!! !ten.e"e .e "! +ejo +!ne! < 'o+o ,%te. %e "o +ee'e# 7#$ 1Po ?, &e)iee 'on%,+i en Po""o% ! "! b!%! L! G"oi!5 &. P#$ (! &,)+:, &2&8' 8. P#$ '& )&'+1&1 1 (!( @#''#( ). P#$ @$)+#( 8&#(

9#$ 1Con ?,e )e',en'i! 'o+&! U.# Po""o% ! "! b!%! L! G"oi!5 &. S2&,&' 8. D+&$+# ). M,(!&'

:#$ 1En ',>nto ! "! 'o+&eten'i! ei%tente e%5 &. D2&(+&1& 8. P#)&

=#$ 1En ?, '!nti.!. 'o+&! &o""o%5 &. E,$#( 8. M1+#( ). 

@#$ 12, %e .ebe(! +ejo! en Po""o% ! "! b!%! L! G"oi!5 &. S$9+)+# = A,)+:, &' )'+, 8. A(@)# 7<(+)# ). C&'+1&1 = (&8#$ &' @#''#

#$ 12,e v!"o! +>% U.# en &o""o% ! "! b!%! L! G"oi!5 &. P$)+# 8. S&8#$   ). C&,+1&1 1. S&'!1

GRACIAS POR SU ATENCION

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