BM019-3BM01 9-3-3 3
Individu Indi vidual al Assignme Assi gnment nt
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Entrepreneurship Entrepreneurship (BM019-3-3) Learning Outcome
Upon completion of this assignment, students should be able to : i. ii. ii.
Demo Demons nstr trat atee know knowle ledg dgee and and under underst stan andi ding ng of entrepreneurial entrepreneurial management. Deve Develo lop p a capa capaci citty for for inf inform ormed cri critical ical unde underrstan standi ding ng of envi envirronm onment ental conditions and the ability to analyze current trends.
iii. iii.
Demons Demonstr trate ate entrep entrepren reneur eurial ial activi activitie tiess and and compe competen tence ce build building ing..
iv. iv.
Demo Demons nstr trat atee an under underst stan andi ding ng of the the stra strate tegy gy proce process ss..
Assignment Specifications
This assignment contributes 50% of the total assessment marks for this module. Students are required to create an original original and credible credible business plan (of about 2500 words). The business plan should be developed based on a firm understanding of the various business concepts concepts and key aspects aspects of management of a business entity with thorough application application of the knowledge gained from the topics learnt. Students should should include include the following: following: 1. Tabl Tablee of cont conten ents ts 2. Prel Prelim imin inar ary y deta detail ilss 3. Exec Execut utiv ivee summ summar ary y 4. Curr Curren entt situ situat atio ion n 5. Indu Indust stry ry anal analys ysis is 6. Descrip Description tion of your your project project or ventu venture re 7. Op Oper erat ation ional al and and produ producti ction on plan plan 8. Marke arketi ting ng plan plan 9. Hu Huma man n res resou ourc rcee pla plan n 10. Assessm Assessment ent of risks 11. Financi Financial al plan 12. Bibliog Bibliograph raphy y 13. Appe Appendi ndix x
A table of contents A brief synopsis of the plan in an executive summary
(to include the name of the company) The detailed description of the business concept Its visions, objectives and mission statement
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BM019-3-3
Individual Assignment
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The strategies(marketing, human resources etc) The analysis of the environment Financial Projections Sources of funds or financing Details on resources utilized
Assessment Method
The following assessment scheme will be adopted in order to evaluate the elements above: - Business Idea (15%) This criterion evaluates the overall uniqueness of the idea, degree of challenge and attractiveness, value proposition to the potential market an d innovation level. - Proposal Strength (15%) Marks will be awarded for the quality of the plan as it should be convincing to the reader. This is done by ensuring that proper explanations are given that are supported by factual research and thorough application of concepts. Critical and analytical thinking is expected with overall maturity in presentation of the plan. Clear discussion using own ideas and words. Application of Business Concepts (10%) On this ground students will be assessed on their overall business knowledge and ability to utilize business information and concepts to add credibility to the business plan.
- Strategic Development (20%) This criterion measures the rationale of the strategies employed within the proposal. Does the proposal address the question of where the business is heading in the short and long term? How is the business tackling the market and against its competitors? What are some critical entrepreneurial issues anticipated and more importantly what are the solutions proposed? Theoretical and conceptual application of strategy for the development of the business venture should be clearly shown and expounded. - Structure (15%) This refers to the overall structure and organization of the proposal points within the documentation. Do the argument and proposal points flow from one point to the other? Does the whole documentation fit the structure of a proposal? Text should be edited in a consistent style.This includes the formatting and style of the writer. - Research, Citation & References (15%) The amount of research done that is reflected in the documentation. The quality of sources used (must be credible sources, i.e. not merely relying on unreliable Internet resources). Marks will be given for proper use of citation within the body text of the
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BM019-3-3
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document and for the list of references at the end. This includes also the materials appearing in the appendices, in terms of its relevance. - Language Usage (10%) Marks allocated for the clarity of sentences and thought. This criterion ensures that spelling and grammatical mistakes are kept minimal, and it measures the level of proofreading done on the documentation prior to submission.
Additional Notes
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You are free to select any nature of business that interests you (eg: computers, music, sports, cosmetics, gifts, event etc) You are advised to conceptualize your business plan thoroughly before putting it down on paper You are encouraged to use proper headings to differentiate each point in your plan. Students are advised to confirm draft points and information with the module tutor half way into the assignment period. Students may only work as a group to discuss on format and application. However, the submission of the report and work contents should be individually done. Similar points, analysis and critique will be investigated and may be penalised. You may not copy another student’s work in any way.
Marking Criteria
Marks are awarded based on the following guidelines: Grade 75% – 100%
65% – 70%
Description of performance level You should be able to show good application of theories and concepts covered in the subject. Your business plan should be well thought, with a in depth analysis of all the necessary areas. It should have clearly written points showing originality of thought. You provide correct citations for resources used. No grammatical errors, spelling mistakes and appropriate conclusion. Sufficient references from various sources and not primarily from the Internet. You should be able to show proper understanding of the theories and concepts chosen from the topics covered in the subject. Your analysis are clearly written and stated, although the contents may not be properly described. Minimal citation problems relating to style and presentation. Sufficient points noted on company performance and improvement
Asia Pacific Institute of Information Technology SD India
BM019-3-3
Individual Assignment
50% – 64%
Below 40%
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recommendations. Minor grammatical errors, spelling mistakes. Sufficient references but not varied. You should be able to show some understanding on theories and concepts taught in the subject. Citation problems and minor referencing problems. Grammatical errors and spelling mistakes. Poor references. You did not show understanding of the theories and concepts taught. No analysis given or little relevant points were given., disregarding the guidelines. Citation and referencing problems. Grammatical and spelling mistakes. Minimum references, questionable sources.
Submission and Administrative Information •
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Students should include the Coursework Submission and Feedback Form with their submission. The lecturer will give the CSFF before the submission dates. Plagiarism is NOT acceptable Representation of another person's work as your own, without acknowledgement of the source, for the purpose of satisfying formal assessment requirements is considered plagiarism. The possible consequences of plagiarism include: Reduced grade for this module Referral for this module Failure of this module Expulsion from the Institution
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You can avoid plagiarism by using correct referencing, attribution, and proper research technique submission. All submissions must be made before the stipulated time. If the work is submitted after this time it will be given 0 (zero). Wikipedia.com is not a valid nor reliable source for reference and will not be accepted in the assignment. Assignments that significantly exceeds the word count will be penalised (i.e. every additional 200 words will be penalised 2%) Supporting appendices,if any,should not exceed more than 4 pages.
Asia Pacific Institute of Information Technology SD India