Four Ps can be used to determine the pricing and promotion strategy. Focusing on global market Turnover calculating tools can be used to reduce employee distruption to increase the quality o service and th Product repositioning can be used according to customer need.
II. !%N& C'C!E "(%CESS A)erna#*e &enera#on C. 2 4
$ore focus on i!proing t"e 3ualit of co4ee
5 6
good pao4 s"ould be gien to t "e e!ploees to reduce t"e e!ploee turno
Introducing !ore ariet in co4ee Introducing side ite!s beside co4ee as ell
Starbucks can reposion t"eir product Introducing online sste! outside /S , so t"at people can order t"eir co4ee o
3. 3e)isi"n Citeia 2 4 5
Increase t"e 3ualit of co4ee and serices E!p"asi'e on custo!er feedback Increase t"e e!ploee sasfacon to reduce t"e e!ploee disrupon 5uilding brand i!age in t"e "eart of custo!ers
E. Altenati1e Assessment
7. Pe(ee' Altenati1e Predicted $utcome Focus on improving quality o product and service as well as introducing side items
G. A)ti"n 8 Imlementati"n Plan Imp)i+aons Jus#+a#on of Mar.e#ng Sraegy %ariance Forecast& net gain in custo!ers net gain in unit sales per custo!er net gross !argin per unit 0ESS E6pense of iniae (*6ed) 7E8 9:FI8 of iniae oer !e (;-& ears<) =I>E78IF? an @ all +hanges neededAi!pacts.