No tener una Estrategia Es el mejor Plan para fallar
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
.(:(.$-(- -+ -(,0&/ .4+01(@ 84I +/ 2& 84+ +0 9+,-(- :(/( .&0 0&/&1,&/@ #$' 6+'-) $ #$@ :(,( 84+ ( :(,1$, -+ (AC@ +0.&01,(, 2( :&/$<$2$-(- -+J 7"8 ,$ 9+) 9+)*)2$' 7"8> !"#$%"& ()*+,-&. )+,-.,/0+ :*)/&%($ ;< =>?)-(@$' .) )'-) A$&%3(#6 "'-*&-B6(%$ "'-*&-B6(%$CCC CCCCCCC<
&?$CCCCC?)-(@$' .) '&,+. 1 .) /&2(,(&CCC
2 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
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
.(:(.$-(- -+ -(,0&/ .4+01(@ 84I +/ 2& 84+ +0 9+,-(- :(/( .&0 0&/&1,&/@ #$' 6+'-) $ #$@ :(,( 84+ ( :(,1$, -+ (AC@ +0.&01,(, 2( :&/$<$2$-(- -+J 7"8 ,$ 9+) 9+)*)2$' 7"8> !"#$%"& ()*+,-&. )+,-.,/0+ :*)/&%($ ;< =>?)-(@$' .) )'-) A$&%3(#6 "'-*&-B6(%$ "'-*&-B6(%$CCC CCCCCCC<&?$CCCCC?)-(@$' .) '&,+. 1 .) /&2(,(&CCC
2 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
12 &345$"6&7 '5 57$5 )&8)9"#: 57$%8$;:")& ! ! ! ! ! !
K+3$0$, 84+ +/ $#:&,1(01+ 6 9(2$&/& :(,( 1$> L4B2+/ /&0 14/ 9(2&,+/> ".2(,(, 14/ &<=+1$9&/> M4+ 84$+,+/> N2(0+(, :(,( 2&%,(,2&> M4+ A(,B/>
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
"
"
"
"
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
3 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
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
No tener una Estrategia Es el mejor Plan para fallar
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
5@5))"9 A8%8 :5#5%8% &A)"9 >?!@ & A!/!@8 ),+ ), *+ -$),03B%C ;/ -+.$,@ 40( /+,$+ -+ -+.$/$&0+/ 84+ -+<+#&/ 1(, ( .(-( $0/1(01+@ +0 1&-& #+01&@ -C( 6 0&.A+ 6 0& /$+#:,+ /(<+#&/ .7#& ,+/&29+,2(/@ +/1(/ /+,B0 -+3$0$1$9(#+01+ 2( 34+01+ -+ 04+/1,&/ :,&<2+#(/ 6 -+ 04+/1,(/ (2+%,C(/> 5 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
A34&, ") ")-3,3&%), :$) ")9)1D, 0+1= ! ! !
E+, F)1,&%+*), E+, G+#3*3+1), E+, !#41),+13+*),
D(/ -+.$/$&0+/ -+/-+ 2( NHD@ /&0 .(1(2$5(-&,+/ :(,( .&09+,1$, 04+/1,&/ /4+Y&/ +0 ,+(2$-(-> *(, 40( -+.$/$70 /$%0$3$.( .:,+1+,/+ +0 (2.(05(, 40 ,+/421(-& 6 24+%& -+/.(,1(, .4(284$+, &1,( :&/$<$2$-(- -+ 84+ +/1+ ,+/421(-& 0& &.4,,(> H& /$+#:,+ +/ 3B.$2 -+.$-$,@ /$0 +#<(,%& 2( -$3+,+0.$( +01,+ +2 HI30& 6 )* J1+-+,& ':+,/&0(2@ +#:,+/(,$(2@ 3$0(0.$+,&@ +1.>) /+ <(/( 340-(#+01(2#+01+ +0J
A+1 *+, ")-3,3&%), -&11)-0+, )% )* #)%0& -&11)-0&. AHGH -+OHG O.M+G.J 0.R/J/+,.J .E )+HRY/,F R+, A#@ +QG.R. C, OD-+0+ NC. -+OH ., RC.,-H222 !
L7#& 14 1$:& -+ :+,/&0(2$-(- (3+.1( 14/ -+.$/$&0+/>
!
;2 41$2$5(, 2( 27%$.( 6 2( $014$.$70 6 .4B0-& 1(, #B/ +0 .4+01( 40( 4 &1,(> 'L&0/.$+01+ 9/ F0.&0/.$+01+)
!
*4/ 3&,1(2+5(/ 6 -+<$2$-(-+/ -+ 14 +/1$2& -+ 1( -+ -+.$/$&0+/>
!
;2$#$0(, 2(/ :,$0.$:(2+/ <(,,+,(/ +0 +2 :,&.+/& -+ 2( 1( -+ -+.$/$&0+/> 'L,++0.$(/ D$#$1(01+/)
!
?$ .4+01(/ .&0 40 :,&.+-$#$+01&@ 40 #I1&-&@ 1(,B/ 2(/ -+.$/$&0+/ #B/ (.+,1(-(/>
KH0&"& ") 0+ ") ")-3,3&%), $03*3L+%"& )* M&+-73%< -&% F/E Z> N,+%401(/ (-+.4(-(/ ( 14 $0.&0/.$+01+ 'N(84+1+ E+,<(2) [> ;2(<&,(, (21+,0(1$9(/ -+ /&24.$70> 'N2(0 -+ "..$70) \> *(, +0 .4+01( $#:2$.(.$&0+/ 6 .&0/+.4+0.$(/ 'M4I #+ /$%0$3$.() ]> ;2+%$, 6 -+.$-$, :(,( .&01,&2(, 2&/ ,+/421(-&/> '*B.1$.(/)
6 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
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
5@ ;Z"$& ^P$1& 0& +/ /&2(#+01+ %(0(, -$0+,& & /+, 3(#&/&> _+(2#+01+ 40( :+,/&0( /+ :4+-+ .&0/$-+,(, +P$1&/( /$`
O+ *&<1+"& *& :$) ,) 7+ 41&4$),0& )% +*<$%+ & 5+13+, D1)+,P !* HI30& %& ), +*-+%L+1 13:$)L+,8 ), ,$4)1+1 %$),01&, 41&43&, #3)"&,. F+1+ *+ F/E QI30& ),= ?!@ *+ F)1,&%+ R$) R$3)1), ?!@.
7 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
=)CI,0+ /,/R/HO+J ,C.J-GH PEH,.HR/T, 0. K/0HB !
;0 2( (-&2+/.+0.$( +#:+5(#&/ ( :,+%401(,0&/J RM4$I0 /&6S RN(,( 84I +/1&6 (84CS RM4I 84$+,& /+,S '"4084+ +/1(/ :,+%401(/ 0& /&0 :,&:$(#+01+ 40( +/1,(1+%$(@ /$ /&0 2( <(/+ .&0.+:14(2 84+ 41$2$5(,+#&/ +0 +2 3414,&)>
!
;0 2( +-(- (-421( A(.+#&/ +2+..$&0+/ 9$1(2+/J K+.$-$#&/ ( 84+ -+-$.(,0&/@ .&0 84$+0 9$9$, 6 .&0/1,4$, 40( 3(#$2$(@ 0&/ &,$+01(#&/ 2(<&,(2#+01+ 6 -+/(,,&22(#&/ 40 +/1$2& -+ 9$-(>
S7&1+ T3)%= =)CI,0+ .OP.VHO+J H PG.+RCPHG,+J 0. ,C.K+ 0. RTO+ KHO+JB ;01,+ 2&/ \V 6 VV (Y&/ -+ +-(- 0&/ +03,+01(#&/ ( /$14(.$&0+/ 84+ 0&/ :,&-4.+0 +/1,I/@ /$0 +#<(,%& 1(#<$I0 ,+:,+/+01(0 &:&,140$-(-+/ -+ .,+.$#$+01& 6 -+/(,,&22&>>> 6 /4,%+0 (A&,( 04+9(/ :,+%401(/J RX+ /$+01& <$+0 .&0#$%& #$/#&S RX+ /$+01& /(1$/3+.A& -+ 84$I0 /&6S Ra+ 2&%,(-& .& :+,/&0( -+1+,#$0(, 2&/ :,&:7/$1&/ +/+0.$(2+/ -+ #$ 9$-(S Ra+ 2&%,(-& .,+.+, 6 -+/(,,&22(,#+ .& /+, A4#(0& -+01,& -+ #$ 24%(, -+ 1,(<(=&S [5J-HO+J ., .J-. OC,0+ PHGH \CJRHG J.G Q.E/R.J] U EH Q.E/R/0H0 .J C, .J-H0+ .O+R/+,HE 0. .J-HG ., PHV R+, ,+J+-G+J O/JO+J] NC. JTE+ +RCGG. ., .E Y+U] NC. 0/JQGC-HO+J HNC^ U HY+GH_2 5RXYHG- $+EE.
8 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
`2a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b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
12a @H AHV L.,-HE2 N(,( 2( NHD +2 +2+#+01& .2(9+ -+ 2&/ /$+1+ 6 /+%4,(#+01+ +2 #B/ $#:&,1(01+ +/ 2( :(5 #+01(2> ;/ /$0 -4-( +2 #(/ $#:&,1(01+ 2&%,& -+ 40 /+, A4#(0&@ /$0 +22( :&.& & 0(-( 1$+0+ /$%0$3$.(-& 0$ 9(2&,@ :&, +/1( ,(570 /$+#:,+ 2( +/1(#&/ <4/.(0-& +0 04+/1,( 9$-(> L4(0-& 9$9$#&/ +0 (,#&0C( .&0 04+/1,&/ 9(2&,+/ 6 .,++0.$(/@ +01&0.+/ 9 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
/+01$#&/ 84+ 1+0+#&/ :(5 #+01(2@ :+,& .4(0-& (.14(#&/ +0 .&01,( -+ +/1&/ 6 +/1(/@ (3+.1(#&/ -+ $0#+-$(1& 04+/1,( :(5 #+01(2> D( N,&%,(#(.$70 H+4,&bD$0%cC/1$.( A( +/14-$(-& 84+ 2( #(6&,C( -+ 2(/ :+,/&0(/ +P$1&/(/@ +9(2T(0 /4 0$9+2 -+ IP$1& +0 340.$70 -+2 %,(-& -+ :(5 $01+,$&, -+2 84+ %&5(0> <2a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c2a %.EHR/+,.J ",-.GP.GJ+,HE.J dQHO/E/H] HO/F+J] .-R2e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de -+ 2&/ :,&<2+#(/ +0 2( 9$-( :+,/&0(2 6 +0 +2 1,(<(=& /&0 f)+,QE/R-+J 9COH,+Jf2 D(/ .&/(/ 84+ 1+ ,&<(0 2( :(5 #+01(2 6 .& .&0/+.4+0.$( 2( /(24-@ /&0 %+0+,(2#+01+ +/1+ 1$:& -+ :,&<2+#(/> 10 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
N&, 2& 1(01& +/ .2(9+ 1(, +2 .&01,&2 -+ 14/ ,+2(.$&0+/ :+,/&0(2+/ (01+/ -+ 84+ (2%4$+0 #(/ 2& A(%( :&, 1$> ?+ 0+.+/$1( 1,(<(=(, -+ 3&,#( (-+.4(-( .&0 2(/ A+,,(#$+01(/ -+ NHD +0 +/1( B,+(@ :(,( :&-+, +01&0.+/ -$,+..$&0(, 14/ :+0/(#$+01&/ 6 (..$&0+/ A(.$( &1,&/ &<=+1$9&/ 6 -+/(,,&22(, 14 :&1+0.$(2 -+ 9$-(> `2 $GH\HM+ d/,FG.J+ .R+,TO/R+e2 ;2 .4(,1& +2+#+01& :(,( +2 IP$1&@ +/ :&0+, +0 +84$2$<,$& 2( /$14(.$70 +.&07#$.(@ +/ -+.$, 14 (41&0C( 3$0(0.$+,(@ +/1& /$%0$3$.(@ :&-+, %+0+,(, +2 f0/,.G+ ,.R.JHG/+f :(,( 0& +/1(, :+,#(0+01+#+01+ :,+&.4:(-& :&, +2 -$0+,& :(,( /&<,+9$9$,> *&-&/ /(<+#&/ 84+ +2 -$0+,& +/ $#:&,1(01+@ 84+ 1$+0+ #4.A& 84+ 9+, :(,( 2&%,(, 2&/ 1,+/ :,$#+,&/ +2+#+01&/ -+ IP$1&> D( :,+&.4:(.$70 :&, 2( 3(21( -+ -$0+,& +/ 2( #(6&, .(4/( -+ +/1,I/ 6 3(21( -+ :(5 #+01(2> X4.A&/ -+ 2&/ :,&<2+#(/ +0 2(/ ,+2(.$&0+/ .&0 2(/ :+,/&0(/@ +/:+.$(2#+01+ .&0 04+/1,( :(,+=(@ /&0 :&, .(4/( -+2 -$0+,& 6 :&, +22& ,+:,+/+01( 40& -+ 2&/ 3(.1&,+/ #B/ /$%0$3$.(1$9&/ +0 +2 -$9&,.$& -+ 2&/ #(1,$#&0$&/> N&, 2& 1(01& +/ #46 0+.+/(,$& :,+:(,(,1+ 6 -+/(,,&22(, 1(2+01& 6 A(<$2$-(- .&0 +2 3$0 -+ (4#+01(, 14/ $0%,+/&/ 6 -+=(, -+ :,+&.4:(,1+ :&, 2( 3(21( -+ +2> NHD 0&/ +01,+%( 2(/ #B/ :&-+,&/(/ A+,,(#$+01(/ :(,( 2&%,(, 2& 84+ 22(#(#&/ [(,H #C.KH )+,R/.,R/H 0. AG+JP.G/0H0_ D& M4+ /$%0$3$.( 2$1+,(2#+01+ 1+0+,2& 1&-&> N,&/:+,$-(- +0 +2 (#&,@ +0 2( /(24-@ +0 2&/ (#$%&/ 6 :&, /4:4+/1& :,&/:+,$-(- +.&07#$.(> N(,( $0$.$(, 40 .(#<$& :&/$1$9& +0 14/ $0%,+/&/ +2 L&(.A$0% .&0 NHD 1+ $09$1( ( 84+ 1+ A(%(/ 2(/ /$%4$+01+/ :,+%401(/ 340-(#+01(2+/ .& :&, +=+#:2&J RL4B01& 84$+,+/ %(0(, +/1+ (Y&@ +0 -&/ (Y&/@ +0 .$0.& (Y&/S RL7#& /+,C( 14 +/1$2& -+ 9$-(S RL4B01& 1+ %4/1(,C( 1+0+, (A&,,(-&S@ +/1(/ :,+%401(/ /&0 $#:&,1(01+/@ :+,& 2( #(6&,C( -+ 2(/ :+,/&0(/ =(#B/ 2(/ .&01+/1(@ :+,& /$ 1T 1$+0+/ .2(,& .7#& 84$+,+/ +/1(, +0 +2 (/:+.1& +.&07#$.&@ (:,+0-+,B/ 2& 84+ 0+.+/$1(/ /(<+, 6 A(.+, :(,( (2.(05(, 14 :,&:7/$1&> g2a L.-HJ U &\M.-/K+J2 ;2 84$01& +2+#+01& -+2 IP$1& /&0 2(/ #+1(/ .2(,(/@ 2&/ &<=+1$9&/ :,+.$/&/> D( 0+.+/$-(- -+ 1+0+, 40( & #4.A(/ ,(5&0+/ 6 #&1$9&/ 6 :,&:7/$1&/ .&0.,+1&/ :(,( -(,2+ /+01$-& 6 &,$+01(.$70 ( 14 9$-(@ 0+.+/$1(/ 1+0+, 40 .:,$/& .&0 (2%& #B/ $#:&,1(01+ 6 1,(/.+0-+01(2 84+ /&2(#+01+ 1T@ 0+.+/$1(/ +01+0-+, 6 +/1(, .&09+0.$-& -+ 84+ 14 9$-( /$,9+ :(,( (:&,1(, #+=&,C( ( 14 +01&,0& 6 .&01,$<4$, ( 2&%,(, 40 #40-& #+=&,> 11 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
h2a 8C-+R+,+R/O/.,-+2 ;2 /+P1& +2+#+01& -+2 IP$1& +/ +2 (41&.&0&.$#$+01& 6 2( .&0.$+0.$( -+ 40& #$/#&> N(,( /+, #+=&, .(-( 9+5@ 0+.+/$1(/ /(<+, 84$I0 +,+/ 6 :&,84+ :$+0/(/ 6 /$+01+/ -+2 #&-& +0 84+ 2& A(.+/> H+.+/$1(/ ,+(2$5(, 40 (0B2$/$/ +/1,(1I%$.& -+ 2(/ 34+,5(/ 6 -+<$2$-(-+/ 84+ A(0 .&01,$<4$-& ( 3&,#(, 14 :+,/&0(2$-(-> f0$.(#+01+ .4(0-& 1+ .:,+0-(/ 6 1+ (.+:1+/ ( 1$ #$/#& +/1(,B/ 2$/1& :(,( .+05(, 40 :,&.+/& -+ #+=&,( .&01$04( +0 &1,&/ 1+,,+0&/ -+ 14 9$-(> b2a '.JHGG+EE+ A.GJ+,HE )+,-/,C+ ;2 /I:1$#& 6 T21$#& +2+#+01& -+2 IP$1& +/ 1+0+, 40 :2(0 -+ #+=&,( .&01$04(> ;/ 2( /+0/(.$70 -+ 84+ +,+/ 40 #+=&, /+, A4#(0& -C( .&0 -C(@ +/ 2( /+0/(.$70 #46 :+,/&0(2 -+ 84+ +/1(/ -+/(,,&22B0-&1+@ +/1& +/@ 84+ 1T +/1B/ 2&%,(0-& 0$9+2+/ #B/ (21&/ .& /+, A4#(0&@ ( +/1& 2+ 22(#(#&/ [@8 A5%7 5# )%5)"L"5#$&_
/& ,)+, $%+ 5;-03#+ ")* -+#93& ,H $% 4+103-34+%0). *(2 9+5 0& :&-(#&/ -+.$, 84+ +0 .(-( 40( -+ +/1(/ B,+(/ /+(#&/ +P$1&/&/ (2 Zdde@ :+,& /$ -+<+,C(#&/ 1+0+, 40 /(2-& :&/$1$9&> 8Y+GH -. /,K/-HO+J H R+O.,VHG -C PG+R.J+ P.GJ+,HE 0. RG.R/O/.,-+ C-/E/VH,0+ EHJ Y.GGHO/.,-HJ 0. EH A#@2 545%)")"& 1 '5 )&8)9"#: ) A#@ ;/1+ +=+,.$.$& +/1B -$/+Y(-& :(,( &3,+.+,1+ 40( $#(%+0 %+0+,(2 /&<,+ 14 9$-(@ 2& 84+ 1+ :+,#$1+ 1(, -+.$/$&0+/ Z>b _+32+P$&0( :&, 40&/ #+01&/ +0 .(-( 40& -+ 2&/ (/:+.1&/ .&0/$-+,(-&/ .& #B/ $#:&,1(01+/ +0 2( 9$-(@ 84+ /&0J 12 <2 c2 `2 g2 h2 b2
AHV L.,-HE 7HEC0 %.EHR/+,.J /,-.GP.GJ+,HE.J $GH\HM+ L.-HJ U +\M.-/K+J 8C-+R+,+R/O/.,-+ 8C-+0.JHGG+EE+
12 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
[>b "A&,( A(5 40( +9(24(.$70 %+0+,(2 -+ .(-( 40& -+ +22&/> RL7#& 1+ /$+01+/ +0 +/1+ #+01& +0 .(-( 40& -+ +/1&/ (/:+.1&/S RM4I 0$9+2 -+ /(1$/3(..$70 &<1$+0+/ +0 .(-( 40& -+ +22&/S \>b ;0 +2 +/84+#( 84+ +0.4+01,(/ +0 2( :,7P$#( A&=(@ /+Y(2( .&0 40 :401& 14 0$9+2 -+ /(1$/3(..$70 :&, .(-( (/:+.1&@ -+ (.4+,-& .&0 2( /$%4$+01+ +/.(2(J d1e LCU ",JH-/JQ.RY+ db O/(0-& &1,& .&2&, 4 &1,& /$%0&@ #(,.( (A&,( +2 1$+#:& 84+ ,+(2#+01+ 2+ -+-$.(/ ( .(-( (/:+.1&> O1$2$5(0-& :(,( +22& 2( /$%4$+01+ +/.(2(J d1e LCU P+R+ -/.OP+ db O/(0-& 40 1+,.+, .&2&, 4 &1,& /$%0&@ #(,.( :&, T21$#& 2( .(01$-(- -+ +/1,I/ 84+ 1+ :,&9&.( .(-( 40& -+ 2&/ (/:+.1&/@ 41$2$5(0-& 2( /$%4$+01+ +/.(2(J d1e #H0H 0. .J-GDJ db O0+ 1&-&/ 2&/ :401&/ -+ /(1$/3(..$70 .&0 40( 2C0+( 6 &<1+0-,B/ 40 +/84+#( %+0+,(2 -+ 2( 3&,#( -+ 14 9$-(@ 6 .&0.246+ /$ I/1( :,+/+01( 2( (,#&0C( -+/+(-( :(,( 1$> h> b "A&,( 40+ 1&-(/ 2(/ #(,.(/ ,+3+,+01+/ (2 1$+#:& -+-$.(-& 6 1(#<$I0 (0(2$5( /$ +/1& +/ 2& 84+ -+/+(/> U>b i$0(2#+01+ 40+ 2&/ :401&/ 84+ /+Y(2+0 2( .(01$-(- -+ +/1,I/ +0 .(-( (/:+.1& 6 (0(2$5( 14/ ,+/421(-&/> j>b N(,1+ #46 $#:&,1(01+ /+,B .:(,(, 2(/ 2C0+(/ -+ /(1$/3(..$70@ -+ 1$+#:& 6 +/1,I/ .& 40( 3&,#( -+ -+1+.1(, :&/$<2+/ $0.&0%,4+0.$(/>
13 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
N(5 #+01(2
?(24-
_+2(.$&0+/ :+,/&0(2+/
*,(<(=&
X+1(/ 6 &<=+1$9&/
"41& .&0&.$#$+01&
"41& -+/(,,&22&
Z [ \ ] V
Z [ \ ] V
Z [ \ ] V
Z [ \ ] V
Z [ \ ] V
Z [ \ ] V
Z [ \ ] V
)+E+G + 7/F,+S ?(1$/3(..$70S Z *$+#:&S i ;/1,I/S j
)+,RECJ/+,.JS kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk ;/1+ :,$#+, +=+,.$.$& -+ L&(.A$0% ;/1,(1I%$.& .&0 NHD@ 1$+0+ .& &<=+1$9& #&/1,(,1+ 40( ,(-$&%,(3C( -+ .7#& +/1( 14 9$-( +0 +/1+ #+01&Q 6 (/C :&-+, -+1+,#$0(, :&, -&0-+ 0+.+/$1(/ .+05(, 6 .4(2+/ /+,B0 2(/ A+,,(#$+01(/ -+ NHD '*B.1$.(/) 84+ ,+84$+,+/ 41$2$5(, :(,( $0$.$(, ( -+/(,,&22(, 14 +/1,(1+%$( -+ 9$-(> "/C .&0&.+,B/ 84+ B,+(/ +0 14 9$-( (2 2&%,(, .(#<$(,2(/@ :&-,B0 .,+(, 2( +0&,#+ ['/Q.G.,R/H NC. OHGRHGI EH ['/Q.G.,R/H_2
14 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
g2 =>(";# 5%57B $( "'5#$"'8' ;0 NHD /+ +01$+0-+ 84+ 2( $-+01$-(- +/ 0+.+/(,$( .& 40 +2+#+01& :(,( 2( /&<,+9$9+0.$( -+ 04+/1,( $01+%,$-(- $0-$9$-4(2@ +/ 40( /C01+/$/ -+ .7#&J ! H&/ .&0.+<$#&/ ( 0&/&1,&/ #$/#&/ ! " 2&/ -+#B/ ! "2 #40-& +0 84+ 9$9$#&/ #C.J-G+J KHE+G.J U RG..,R/HJ 0.-.GO/,H, ,C.J-G+ R+OP+G-HO/.,-+ ., E+ J/FC/.,-.S ! ! ! ! !
D( 3&,#( -+ #(0+=(, 2(/ /$14(.$&0+/ 6 ,+1&/ -+ 04+/1,( 9$-( D( 3&,#( +0 .7#& 0&/ ,+2(.$&0(#&/ .&0 &1,&/ /+,+/ A4#(0&/ D( $0324+0.$( 6 #&1$9(.$70 84+ +=+,.+#&/ .& 2C-+,+/@ '3&,#(2+/ & $03&,#(2+/) D&/ AB<$1&/ 84+ 1+0+#&/ 6 84+ $03246+0 +0 04+/1,( 3&,#( -+ 4/(, +2 1$+#:& ;2 4/& 84+ 2+ -(#&/ ( 04+/1,( 9$-(
=5, RCIE 0. .J-HJ IG.HJ .,RC.,-GHJ P+J/\/E/0H0.J 0. O.M+GHGB )+,+R.G,+J ,+J HUC0H HS ! " .&0/+%4$, 84+ 04+/1,& 1,(<(=& /+( .&0%,4+01+ .&0 04+/1,&/ E(2&,+/@ l4/1&/@ N,+3+,+0.$(/ + $-+(2+/@ .(:(.$-(-+/ 6 -+/1,+5(/ ! " :+,#$1$,0&/ +2 +/1(, -$/:4+/1&/ ( .:(,1$, 6 -$/3,41(, .&0 04+/1,&/ /+,+/ 84+,$-&/ 2& 84+ /&/ 6 2& 84+ A(.+#&/ ! " -+/(,,&22(, +2 AB<$1& -+ .,+.+, .&01$04(#+01+@ 41$2$5(0-& 2(/ 34+,5(/ 84+ 0&/&1,&/ #$/#&/ A(6(#&/ -+/.4<$+,1& ! " /+, 40 (41I01$.& 2C-+,@ (2 $0324$, -+2$<+,(-(#+01+ +0 2( .&0-4.1( -+ 04+/1,&/ .&2(<&,(-&,+/@ :(,( :,&9+, /4 .,+.$#$+01& .& :,&.+/& :+,#(0+01+>=k RTO+ P+0.O+J E+FGHG DJ-.
.NC/E/\G/+B 7+EHO.,-. J/ JH\.O+J RCIE .J ,C.J-GH
L"7"*# D( NHD #(0+=( +2 :,$0.$:$& -+ 84+ 1&-&/ 1+0+#&/ 40( #$/$70 +0 2( 9$-(@ 2( 1+0%(#&/ .2(,& & 0&> ;/ 27%$.& 84+ #$+01,(/ #B/ :,&01& 2( +0.&01,+#&/@ /+,B #+=&,> 15 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
?$0 40( #$/$70 .2(,( /+%4$,+#&/ .(#<$(0-& -+ .(#$0&@ -+ 1,(<(=&@ -+ (#$%&/Q 6 .&0 0(-( & #46 :&.(/ .&/(/ +/1(,+#&/ /(1$/3+.A&/> L4(0-& 0& 1+0+#&/ 40( #$/$70 0&/ :(,+.+ 2( 9$-( #B/ .4+/1( (,,$<(@ #B/ $0.$+,1(@ /$0 $01+,I/ 6 1(2 9+5 A(/1( :+0&/( 1(#<$I0> ;0 .(#<$& .4(0-& 2( 1+0+#&/ .2(,( 6 :,+.$/(@ 2&/ #$/#&/ :,&<2+#(/ 84+ :4-$I,(#&/ 1+0+,@ 0&/ /&0 #B/ 22+9(-+,&/@ :&,84+ /(<+#&/ 84+ 1$+0+0 40 3$0 6 84+ 1+0-,B0 40 3$0(2> D( O/J/T, +/`
?+9)1 :$) &92)0& 03)%) #3 53"+ 6 .&0&.+,2& 1+ -( #(6&, /+%4,$-(-> N(,( :&-+, 1(, -+.$/$&0+/ (.+,1(-(/ +/ 340-(#+01(2 .&0&.+,0&/ ( 0&/&1,&/ #$/#&/> ?(<+, 84+ 84+,+#&/@ A(.$( -70-+ 9(#&/@ .4B2+/ /&0 04+/1,&/ 1(2+01&/ 6 04+/1,(/ 2$#$1(.$&0+/@ 6 /(<+, 84+ :,&<(<$2$-(-+/ 1+0+#&/ -+ 2&%,(, 2& 84+ 0&/ :,&:&0+#&/> 545%)")"& <2 '5 )&8)9"#: ) A#@ ?$ /4:$+,(/ .&0 Zdde -+ .+,1+5( 84+ 2(/ :,7P$#(/ .$0.& .&/(/ 84+ A(%( 1+ /(2-,B0 +P(.1(#+01+ .7#& 84$/$+,(/@ R.4B2+/ /+,C(0 +/(/ .$0.& .&/(/ 84+ +2+%$,C(/ A(.+,S
Z> kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk [> kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk \> kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk ]> kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk V> kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
;2 (01+,$&, +=+,.$.$& /+ 340-(#+01( +0 2( :,+/4:&/$.$70 &:+,(1$9( -+ 2( NHD 84+ -$.+ 2& /$%4$+01+J
16 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
@HJ P.GJ+,HJ RC.,-H, P+-.,R/HEO.,-. R+, -+0+J E+J G.RCGJ+J ,.R.JHG/+J PHGH RHO\/HG U PHGH HR-CHG .Q/R/.,-.O.,-.] .J 0.R/G XA&"&, *&, 1)-$1,&, :$) %)-),30+, 4+1+ 7+-)1 $% <1+% -+#93& )% 0$ 53"+8 6+ ),0D% +7&1+ #3,#& )% 0$ %)$1&*&<;+Y ;0 NHD .&0/$-+,(#&/ 84+ 2(/ :+,/&0(/ +/1B0 +0 :+,3+.1(/ .&0-$.$&0+/Q +/ -+.$, 84+ 0(-$+ +/1B W,&1&W 0$ 0+.+/$1( 84+ 2& (,,+%2+0> l,(.$(/ (2 /$/1+#( $03$0$1(#+01+ .:2+=& 6 /&3$/1$.(-& .&03&,#(-& :&, 14 /$/1+#( 0+,9$&/&@ .& /+, A4#(0& +,+/ .(:(5 -+ A(.+, .4(284$+, .&/( 84+ 1+ :,&:&0%(/> ?72& 0+.+/$1(/ (.1$9(, 2&/ ,+.4,/&/ 84+ 6( 1$+0+/> a(<2(#&/ -+ 14/ /+0/(.$&0+/@ 14/ ,+:,+/+01(.$&0+/ $01+,0(/@ 14/ /+01$#$+01&/ 6 14/ :,&.+/&/@ 6 -$,$%$,2&/ A(.$( -&0-+ 84$+,(/ 22+%(,> N&, +22& 2( NHD +/ 40 .&0=401& -+ A+,,(#$+01(/ -+ .,+.$#$+01& 6 -+/(,,&22& :+,/&0(2 1(0 :&-+,&/(/> m1,(/ #(0+,(/ -+ +P:,+/(, +/1& /&0J [#+ YHU P.GJ+,HJ J/, G.RCGJ+J] YHU .J-H0+J O.,-HE.J J/, G.RCGJ+J_] & n5J-H .J EH O.M+G +PR/T, 0/JP+,/\E. PHGH .J-H P.GJ+,H 0H0HJ EHJ R/GRC,J-H,R/HJ] U -HE U R+O+ EHJ K., HY+GH_2 545%)")"& c2 '5 )&8)9"#: ) A#@ R" 84I :+,/&0(/ (-#$,(/ 6 ( 2(/ .4(2+/ 1+ %4/1(,C( :(,+.+,1+ 6 +0 84I (/:+.1&/S RN&, 84IS ;0 .(/& -+ 0& 1+0+, :+,/&0(/ ( 2(/ .4(2+/ (-#$,+/ & 84+ 1+ %4/1(,C( :(,+.+,1+@ :$+0/( .7#& 1+ %4/1(,C( /+,@ 84I .(,(.1+,C/1$.(/ 1+0-,C(/ 6 ( 84I -+-$.(,C(/ 14 9$-(> kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
"A&,(@ F#(%$0( 84+ +0 14 340+,(2 9(0 ( +/.,$<$, 40( 0&1( /&<,+ 1$@ <(/(-( +0 +01,+9$/1(/ ( 2(/ :+,/&0(/ .&0 2(/ .4(2+/ 1+ ,+2(.$&0(/1+ ( 2& 2(,%& -+ 14 9$-(J 3(#$2$(@ (#$/1(-+/@ 1,(<(=&@ +/14-$&@ .($-(-@ 17 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
+1.> RL7#& 1+ %4/1(,C( /+, ,+.&,-(-&S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
(01+,$&,+/ /+ 340-(#+01(0 +0 2( :,+/4:&/$.$70 &:+,(1$9( -+ 2( NHD 84+ -$.+ 2& /$%4$+01+J D&/ +=+,.$.$&/
7/ .J P+J/\E. PHGH HEFC/.,] .J P+J/\E. PHGH O^] E+ NC. G.PG.J.,-H .E QC,0HO.,-+ \IJ/R+ 0.E R+GHVT, 0. EH A#@ .J [5@ L&'5@845_2 D( $-+01$3$.(.$70 6o& .,+(.$70 -+ #&-+2&/ +3$.(.+/ 0&/ 22+9( -$,+.1& ( 2( +P.+2+0.$(> ?$ (2%4$+0 1$+0+ 2( .(:(.$-(- -+ A(.+, (2%&@ /+ :4+-+ +P1,(+, +2 #&-+2& & +/1,(1+%$(/ 84+ 340-(#+01(0 1(2 .(:(.$-(- 6 +0/+Y(,2(/ + $0/1(2(,2(/ +0 &1,(/ :+,/&0(/> D( NHD :&/++ #&-+2&/ :(,( $-+01$3$.(, 2( +/1,4.14,( -+ 2(/ .(:(.$-(-+/ & A(<$2$-(-+/ -+ 2(/ :+,/&0(/ :(,( 24+%& -4:2$.(,2(/ +0 &1,( %+01+> (,H Y.GGHO/.,-H .J.,R/HE 0. EH A#@ +/ 2( -+ nL+0.EHGp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
18 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
]) K$/1$0%4+0 2&/ &<=+1$9&/ 4,%+01+/@ 2&/ $#:&,1(01+/@ 2&/ $0-+2+%(<2+/@ 6 2&/ -+/+.A(<2+/ '& -+2+%(<2+/)> V) *$+0+0 40 34+,1+ /$/1+#( $01+,0& -+ .,++0.$(/ 84+ 2+/ -( .+,1+5(/ (01+/ -+ +#:+5(, " :(,1$, -+ 2& 84+ 34$/1+ :+0/(0-& (01+ +/1(/ :,+%401(/@ .&03+..$&0( 14 +040.$(-& -+ #$/$70 :+,/&0(2Q 40& & -&/ :B,,(3&/ 84+ ,+/4#(0 2& 84+ 1+ A(,C( /+01$, ,+(2$5(-&> kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
(, \C., 5,C,R/H0+ 0. L/J/T, A.GJ+,HES !
_+:,+/+01( 2& #B/ :,&340-& 6 #+=&, 84+ A(6 +0 1$>
!
;/ 2( ,+(2$5(.$70 -+ 14/ -&0+/ T0$.&/ 6 /$0%42(,+/Q 2( +P:,+/$70 -+ 14 :,&:$( .(:(.$-(- :(,( .&01,$<4$,>
!
?+ <(/( +0 2&/ :,$0.$:$&/ -+ .&01,$<4.$70 6 :,&:7/$1& /4:+,$&,+/ ( 40& #$/#&>
!
?+ -$,$%+ ( 2(/ .4(1,& 0+.+/$-(-+/ 6 .(:(.$-(-+/
!
_+:,+/+01( 40 +84$2$<,$& ( 2& 2(,%& -+ 14 9$-( +01,+ 2&/ ,&2+/ 84+ .,++/ 84+ -+<+/ .4#:2$,J :+,/&0(2@ 2(<&,(2@ 3(#$2$(,@ /&.$(2@ +1.>
!
?+ +/.,$<+ :(,( $0/:$,(,1+Q 0& :(,( $#:,+/$&0(, ( &1,&/> F01+01( 14 :,&:$( ,+-(..$70> D4+%& :4+-+/ 9&29+, .4(01(/ 9+.+/ 84$+,(/ ( +/1+ #$/#& +=+,.$.$& :(,( #&-$3$.(,2&@ (#:2$(,2&@ /$01+1$5(,2&@ ,+A(.+,2&@ ,+3$0(,2&>>> D& #B/ $#:&,1(01+ +/ 84+ 1+ (0$#+/ ( +#:+5(,> qD& 84+ 9(6(/ :4-$+0-& -+3$0$, 9( ( /+, #4.A& #+=&, 84+ +2 /+%4$, /$0 $01+01(, +0.&01,(, 14 /+01$-&@ (/C 84+>>> (-+2(01+r
E+ 01+<)"3+ #D, 0)1139*) %& ), #&1318 ,3%& 53531 ,3% 41&4B,30&. 19 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& `2 '5 )&8)9"#: ) A#@ $5 :(7$8 98)5%l a(5 40( 2$/1( -+ (.1$9$-(-+/ 84+ ,+(2$5(/ .&0 %4/1& 6 2(/ -$/3,41(/@ +0 2(/ 84+ 1+ /$+01(/ ( :2+0$14- 6 .&01+01&J L4(0-& 1+,#$0+/ -+ A(.+,2& +0 2( .&24#0( -+ 2( $584$+,-(@ (A&,( =+,(,84C5(2(/ +0 2( .&24#0( -+ 2( -+,+.A(@ (/$%0( +2 0T#+,& Z ( 2( 84+ #B/ 1+ %4/1+ 6 (/C /4.+/$9(#+01+>
8)$"6"'8'57
?%587 45%8%>("m8'87
kkkkkkkkkkkkkkkkkkkkkkk
Z>kkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkk
[>kkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkk
\>kkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkk
]>kkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkk
V>kkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkk
g>kkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkk
h>kkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkk
U>kkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkk
j>kkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkk
Zd>kkkkkkkkkkkkkkkkkkkkkkkkkkk
20 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& g2 '5 )&8)9"#: ) A#@ =>(5 98)57 L(k 3"5#B ;02$/1( 2(/ (.1$9$-(-+/ +0 2(/ 84+ +,+/ AB<$2 6 .(:(5> ;2 :401& -+ +9(24(.$70 :(,( .&0/$-+,(,2(/ +/ 84+ /+(/ .(:(5 -+ A(.+,2(/ <$+0@ .&0 #4.A( A(<$2$-(-> L4(0-& 1+,#$0+/ -+ A(.+,2& +0 2( .&24#0( -+ 2( $584$+,-(@ (A&,( =+,(,84C5(2(/ +0 2( .&24#0( -+ 2( -+,+.A(@ (/$%0( +2 0T#+,& Z ( 2( 84+ #B/ 1+ %4/1+ 6 (/C /4.+/$9(#+01+> 8)$"6"'8'57 kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk
?%587 45%8%>("m8'87 Z>kkkkkkkkkkkkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkk V>kkkkkkkkkkkkkkkkkkkkkkkkkkk g>kkkkkkkkkkkkkkkkkkkkkkkkkkk h>kkkkkkkkkkkkkkkkkkkkkkkkkkk U>kkkkkkkkkkkkkkkkkkkkkkkkkkk j>kkkkkkkkkkkkkkkkkkkkkkkkkkk Zd>kkkkkkkkkkkkkkkkkkkkkkkkkkk
545%)")"& h2 '5 )&8)9"#: ) A#@ =>(5 98)57 L8@B D$/1( 2(/ (.1$9$-(-+/ 84+ 84$+,+/ & 1$+0+/ 84+ A(.+, 6 84+ 0& ,+(2$5(/ <$+0 L4(0-& 1+,#$0+/ -+ A(.+,2& +0 2( .&24#0( -+ 2( $584$+,-(@ (A&,( =+,(,84C5(2(/ +0 2( .&24#0( -+ 2( -+,+.A(@ (/$%0( +2 0T#+,& Z ( 2( 84+ #B/ 0+.+/$1+/ & 84$+,(/ #+=&,(, 6 (/C /4.+/$9(#+01+ 8)$"6"'8'57 ?%587 45%8%>("m8'87 kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkk
Z>kkkkkkkkkkkkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkk V>kkkkkkkkkkkkkkkkkkkkkkkkkkk g>kkkkkkkkkkkkkkkkkkkkkkkkkkk h>kkkkkkkkkkkkkkkkkkkkkkkkkkk U>kkkkkkkkkkkkkkkkkkkkkkkkkkk j>kkkkkkkkkkkkkkkkkkkkkkkkkkk Zd>kkkkkkkkkkkkkkkkkkkkkkkkkkk 21
Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& b2 '5 )&8)9"#: ) A#@ =>(5 $5 '"7:(7$8 98)5%B ;02$/1( 2(/ (.1$9$-(-+/ 84+ 1$+0+/ 84+ A(.+, 6 1+ -$/%4/1(0 & (<4,,+0 6 +P:2$.( :&,84I 1+ -+/(%,(-(0 .(-( 40(J 8)$"6"'8' 1
5ZA@")8)"*#
kkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
8)$"6"'8' < kkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
8)$"6"'8' c kkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
22 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& n2 '5 )&8)9"#: ) A#@ =>(; >("5%57 8A%5#'5% 8 98)5% 3"5#B ;02$/1( 2(/ .&/(/ 84+ 84$+,+/ A(.+, & 84+ +/ 0+.+/(,$& A(.+,2(/ <$+0> H& +/ ,+84$/$1& 84+ -+<(/ A(.+,2(/ -+ $0#+-$(1&@ :4+-+0 /+, ( #+-$(0& & 2(,%& :2(5&> kkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkk
545%)")"& o2 '5 )&8)9"#: ) A#@ =>(; >("5%57 '548% '5 98)5%B ;02$/1( 2(/ (.1$9$-(-+/ 84+ 84$+,+/ -+=(, -+ A(.+, kkkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkkk kkk
kkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkk
AG+R.0. H .,CO.GHGEHJ P+G +G0., 0. /OP+G-H,R/HS Z>kkkkkkkkkkkkkkkkkkkkkkkkkk
[> kkkkkkkkkkkkkkkkkkkkkkkkk
\>kkkkkkkkkkkkkkkkkkkkkkkkkk
]>kkkkkkkkkkkkkkkkkkkkkkkkkk
V> kkkkkkkkkkkkkkkkkkkkkkk
g> kkkkkkkkkkkkkkkkkkkkkkkkk
23 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& 1p2 '5 )&8)9"#: ) A#@ '5)"7"9 _+/:+.1& -+ 2(/ -&/ (.1$9$-(-+/ 84+ #B/ 1+ $01+,+/(0 -+=(, -+ A(.+, N_FX;_" RMO^ N"?" ?F Hm ?; a"L;S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk 75:(#'8 =>(; A878 7" #& 75 98)5B kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk 82 PC.0+ .E/O/,HGEH U ,+ PHJH ,H0H J/ 0.M+ 0. YHR.GEH 32 AC.0+ 0.E.FHGEH U ,+ -/.,. R+,J.RC.,R/H .E NC. U+ 0.M. 0. YHR.GEH =AHGH NC/D, PC.0. J.G C,H HR-/K/0H0 /OP+G-H,-.B 8 NC/D, E. 0.E.F+
)TO+
)CI,0+
Z>kkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkk
[>kkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkk
545%)")"& 112 '5 )&8)9"#: ) A#@ $&'& @& >(5 5# 57$5 L&L5#$& $5 :(7$8%"8 5LA5m8% 8 98)5% ;02$/1( 2(/ (.1$9$-(-+/ 84+ 84$+,+/ +#:+5(, ( A(.+, 6 84+ /+ 1+ &.4,,(0 +0 +/1+ #+01&J +/.,$<+ 2( :,$#+,( $-+( 84+ 1+ 9+0%( ( 14 #+01+ /$0 .,$1$.(,2(> Z> kkkkkkkkkkkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkk V> kkkkkkkkkkkkkkkkkkkkkkkkkk h> kkkkkkkkkkkkkkkkkkkkkkkkkk
[> kkkkkkkkkkkkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkk g>kkkkkkkkkkkkkkkkkkkkkkkkkkk h>kkkkkkkkkkkkkkkkkkkkkkkkkkk
24 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& 1< '5 )&8)9"#: ) A#@ ;/.,$<+ 2(/ 9$9+0.$(/ 84+ 1+ A(0 (:&,1(-& #BP$#( 3+2$.$-(- 6 /(1$/3(..$70 A(/1( +2 -C( -+ A&6J Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk V>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
545%)")"& 1c2 '5 )&8)9"#: ) A#@ ;/.,$<+ 2(/ 9$9+0.$(/ -+ #BP$#( 3+2$.$-(- 6 /(1$/3(..$70 84+ 1+ %4/1(,C( 9$9$,J Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk 25 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
\>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk V>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk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b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b.4+,:& /+ .(,(.1+,$5( :&, $01+,(.14(, .& 40 .$,.4$1& (<$+,1& -+ .($.(.$70J (#<&/ $01+,(.1T(0 + $03246+0 +01,+ /C> ;/1& /+ 9+ .&03$,#(-& :&, +2 A+.A& -+ 84+ 40 .(#<$& +0 40& (3+.1( -+ (2%T0 #&-& (2 &1,&J (#<&/ /&0 :(,1+ -+ 2( +.&2&%C( -+2 /+, A4#(0&> 26 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& 1`2 '5 )&8)9"#: ) A#@ c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kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
545%)")"& 1g2 )&8)9"#: ) A#@ 8($&3"&:%8Wq8 ;/.,$<+ +0 +/1( A&=( & <$+0 40( A&=( (:(,1+ 40 <,+9+ ,+2(1& -+ 2&/ A+.A&/ #B/ $#:&,1(01+/ -+ 14 9$-( A(/1( A&6 R84I A(/ A+.A& .&0 +22(S E& ),)%-3+* ") #3 53"+ 7+ ,3"&= kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk 27 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk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
28 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
h2 @H HR-/-C0 N+,& 0& <(/1( /&2(#+01+ .&0 .&0&.+, 04+/1,& :,&:7/$1& :(,( 1+0+, IP$1&> *(#<$I0 +/ #46 $#:&,1(01+ 04+/1,(
8)$"$('
F)1& Z:$H ,&% )I+-0+#)%0) *+, +-030$"),[ ! ! ! !
*4 (.1$14- +/ 2( 3&,#( -+ +03,+01(, 2( 9$-(> ;/ 14 +/1(-& #+01(2 A(<$14(2 D( +P:,+/$70 A(.$( +2 +P1+,$&, -+ 14/ :+0/(#$+01&/ ':,&%,(#(/)> ;/ +2 $0-$.(-&, :,+.$/& -+ 2( 9+,-(-+,( :+,/&0( 84+ 22+9(/ -+01,&
N+,& R-+ -70-+ :,&.+-+ 14 (.1$14-S 2(/ (.1$14-+/ /+ 3&,#(0 -+ 2(/ +P:+.1(1$9(/ 84+ 4/1+- 1+0%( (.+,.( -+ /4 9$-(@ 84+ ( /4 9+5 :,&.+-+0 -+2 1$:& -+J ! !
)G..,R/HJ U 6HE+G.J NC. -r -.,FHJ
Es decir estos elementos son la clave de la actitud que demuestras ante las diversas circunstancias por las que tengas que atravesar. Es decir en:
E+ #+%)1+ ") 4)%,+18 ") +-0$+18 6 ") 1)+--3&%+1 +%0) *+, -31-$%,0+%-3+,. *+0+, 40( (.1$14- :&/$1$9( & 0+%(1$9( (01+ .(-( .$,.40/1(0.$( +/ 40( 0.R/J/T, 84+ .(-( 40& -+ 0&/&1,&/ +2$%+@ 6( 84+ :&-+#&/ &:1(, :&, -+=(,0&/ 22+9(, :&, 2(/ .$,.40/1(0.$(/ & +/1(, :&, +0.$#( -+ +22(/> ;/1( .:,&<(-& 84+ 2( (.1$14- +/ #4.A& #B/ $#:&,1(01+ 84+ 2( (:1$14-> K+ A+.A& +2 hVe -+2 IP$1& +0 2( 9$-( -+:+0-+ -+ 2( (.1$14- 6 0& -+ 2( (:1$14-> L(01$-(- -+ 9+.+/@ 1(2 9+5 2(/ #(/@ +/ -$3C.$2 .(#<$(, 2(/ .$,.40/1(0.$(/@ :+,& /$+#:,+ 1+0+#&/ 2( :&/$<$2$-(- -+ .(#<$(, 04+/1,( (.1$14- .&0 ,+/:+.1& ( .(-( 40( -+ +22(/>
29 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
S $% ,)1 7$#+%& ,) *) 4$)") :$30+1 0&"&8 )I-)40& *+ \*03#+ ") ,$, *39)10+"),8 )*)<31 -B#& :$3)1) ,)%031,) J1)%0) + ,$, -31-$%,0+%-3+,.
@HJ RG..,R/HJ U E+J KHE+G.J Rs -+ 84I #(0+,( & #B/ <$+0 ( 1,(9I/ -+ 84I 9(#&/ ( .(#<$(, 6 :&0+, +0 :,B.1$.(@ 04+/1,(/ (.1$14-+/S :&, #+-$& -+ .(#<$(,@ /$ +/ 0+.+/(,$& 04+/1,(/
)%55#)"87 k 68@&%57
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
!
;P1+,0(/@ .4(0-& /+ &,$%$0(0 +0 +P:2$.(.$&0+/ .4214,(2+/ ,+.$<$-(/ :(,( 2( $01+,:,+1(.$70 6 .:,+0/$70 -+ .$+,1&/ 3+07#+0&/ 6 2( .:,+0/$70 -+1+,#$0(-( -+ .$+,1&/ -$/.4,/&/> F01+,0(/@ .4(0-& /4,%+0 -+2 :,&:$& :+0/(#$+01&@ +P:+,$+0.$( 6 .&09$..$&0+/>
30 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
@HJ RG..,R/HJ .s-.G,HJ J. F.,.GH,S !
N&, 2( 1+0-+0.$( ( 2( $01+,$&,$5(.$70 -+ 2(/ .,++0.$(/ -+ 2( %+01+ 84+ 0&/ ,&-+( 6 2( $#$1(.$70 -+ /4 .&0-4.1(@ /&<,+ 1&-& /$ +/1( 9$+0+ (9(2(-( :&, +2 IP$1& /&.$(2> ;/ (2%& 340-(#+01(2 -4,(01+ 2( $03(0.$( +0 2( 3&,#(.$70 -+ 2( :+,/&0(2$-(- -+2 0$Y&> "/C /4+2+ &.4,,$, .&0 2(/ .,++0.$(/ .4214,(2+/@ :&2C1$.(/@ 6 ,+2$%$&/(/>
!
D( %+01+ 1$+0-+ ( (-&:1(, 2(/ .,++0.$(/ -+ 2&/ 2C-+,+/ (40 .4(0-& +/1I0 +0 .&01,(-$..$70 .&0 /4/ $01+,+/+/>
!
D(/ .,++0.$(/ 0& /&0 /$+#:,+ 9&2401(,$(/ :4+/ 2&/ $0-$9$-4&/ 0+.+/$1(0 (/&.$(, /4 +P:+,$+0.$( -+ 2( ,+(2$-(- .&0 40(/ .,++0.$(/ ,(.$&0(2+/ .& 1+&,C(/ 84+ +9$1+0 2(/ .&01,(-$..$&0+/ .&%0$1$9(/ 6 =4/1$3$84+ 2&/ .:&,1(#$+01&/> ;2 ,+34%$& +0 2( .&2+.1$9$-(- & +0 +2 n/+01$-& .T0p -+ 2( 1,(-$.$70 (/C .& 2( /+%4,$-(- +0 +2 /+1$#$+01& ( 2( 0&,#( $#:4+/1( :&, +2 %,4:& +2 W=+3+W & 2&/ 84+ #(0-(0@ =4+%( +0 +22& 40 :(:+2 :,$#&,-$(2>
!
D( &+/$9( ,+:+1$.$70 -+ .&01+0$-&/ .&0.,+1&/ -+ 2&/ #+0/(=+/ :4<2$.$1(,$&/ +0.4+01,( +0 +/1& /4 =4/1$3$.(.$70>
E+, -1))%-3+, ,&% *&, #B53*), ") *+ +-0353"+" 7$#+%+ 2 D(/ .,++0.$(/ 0&/ -$.+0@ /+%T0 .(-( 40&@ 2& 84+ +/ .&,,+.1& & $0.&,,+.1&@ 2& 84+ +/ 3(9&,(<2+ & -+/3(9&,(<2+@ :(,( 0&/&1,&/ 6 2( 9$-( +0 .($-(-> ;/ 2( ,+32+P$70 84+ 0&/ 22+9( ( -+3$0$, 40 .&0=401& -+ 0&,#(/ 6 AB<$1&/ 84+ ,$%+0 04+/1,( .&0-4.1( 6 %4C( 04+/1,( 1( -+ -+.$/$&0+/> 545%)")"& 1h2 '5 )&8)9"#: ) A#@ Z> RL4B2+/ /&0 14/ .,++0.$(/ +/+0.$(2+/ ,+/:+.1& -+>>> D( 9$-( #$/#(J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
31 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
K+2 1,(<(=&J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk K+ 2( i(#$2$(J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk K+ 2( %+01+J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk K+ 1$ #$/#&J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk RM4I .(#<$&/ 84$+,+/ A(.+, +0 /4/ .,++0.$(/S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
32 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
RN(,( 84I 84$+,+/ .(#<$(,S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk RM4I 2+ -$.+ -+ /C #$/#& 1&-( 2( $03&,#(.$70 84+ &<149$/1+S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk ;/1(/ %4C(/ /&0 :,+.$/(#+01+ 04+/1,(/ (.1$14-+/@ #$/#(/ 84+ :&-+#&/ +01+0-+, .& KHE+G.J] +/ -+.$,@
E&, 5+*&1), H03-&, ,&% ),01$-0$1+, ") %$),01& 4)%,+#3)%0& :$) #+%0)%)#&, 1)-&%J3<$1+"+, )% %$),01& -)1)91& -& ),4)-3) 7$#+%+ ") -+1+ + %$),01+ ,$4)1535)%-3+. @+J 6HE+G.JS "40 .4(0-& +2 1+#( -+ 2&/ 9(2&,+/ +/ .&0/$-+,(-& ,+2(1$9(#+01+ ,+.$+01+ +0 3$2&/&3C(@ 2&/ 9(2&,+/ +/1B0 :,+/+01+/ -+/-+ 2&/ $0$.$&/ -+ 2( A4#(0$-(-> N(,( +2 /+, A4#(0& /$+#:,+ A(0 +P$/1$-& .&/(/ 9(2$&/(/J +2 <$+0@ 2( 9+,-(-@ 2( <+22+5(@ 2( 3+2$.$-(-@ 2( 9$,14-> ?$0 +#<(,%&@ +2 .,$1+,$& :(,( -(,2+/ 9(2&, A( 9(,$(-& ( 1,(9I/ -+ 2&/ 1$+#:&/> ?+ :4+-+ 9(2&,(, -+ (.4+,-& .&0 .,$1+,$&/ +/1I1$.&/@ +/84+#(/ /&.$(2+/@ .&/14#<,+/@ :,$0.$:$&/ I1$.&/ &@ +0 &1,&/ 1I,#$0&/@ :&, +2 .&/1&@ 2( 41$2$-(-@ +2 <$+0+/1(,@ +2 :2(.+,@ +2 :,+/1$%$&> D&/ 9(2&,+/ /&0 :,&-4.1& -+ .(#<$&/ 6 1,(0/3&,#(.$&0+/ ( 2& 2(,%& -+ 2( A$/1&,$(> ?4,%+0 .&0 40 +/:+.$(2 /$%0$3$.(-& 6 .(#<$(0 & -+/(:(,+.+0 +0 2(/ -$/1$01(/ I:&.(/> N&, +=+#:2&@ 2( 9$,14- 6 2( 3+2$.$-(- /&0 9(2&,+/Q :+,& 0& :&-,C(#&/ +0/+Y(, ( 2(/ :+,/&0(/ -+2 #40-& (.14(2 ( /+, 9$,14&/(/ /+%T0 2( .&0.+:.$70 84+ 149$+,&0 2&/ %,$+%&/ -+ 2( (01$%c+-(-> ;/ :,+.$/(#+01+ +2 /$%0$3$.(-& /&.$(2 84+ /+ (1,$<46+ ( 2&/ 9(2&,+/ 40& -+ 2&/ 3(.1&,+/ 84+ $03246+ :(,( -$3+,+0.$(, 2&/ 9(2&,+/ 1,(-$.$&0(2+/@ (84+22&/ 33 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
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
!
! !
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
;/ $#:&,1(01+ .&0&.+, 2&/ 9(2&,+/@ +/ 0+.+/(,$& +01+0-+,2&/@ (/$#$2(,2&/Q :&,84+ /72& (/C :&-,+#&/ 41$2$5(,2&/ -+ 2( #+=&, #(0+,(> ?72& (/C :&-,+#&/ 1(, #+=&,+/ -+.$/$&0+/> s 0& +/ 84+ A(6(@ .& /+ -$.+@ .(,+0.$( -+ 9(2&,+/@ :&,84+ 040.( -+=( -+ A(<+,2&/Q +2 :,&<2+#( +/ 84+ .(-( 40& -+ 0&/&1,&/ 1$+0+ +0 2& :(,1$.42(, 2&/ /46&/ :,&:$&/@ .(-( 3(#$2$(@ .(-( .&2&0$(@ .(-( :4+<2&@ .(-( .$4-(-@ .(-( +/1(-&@ .(-( :(,1$-& 1$+0+ 2&/ /46&/Q 6 +/1& /+ .&09$+,1+ +0 40 .(&/> N&, 2& 1(01& 2( .&0-$.$70 340-(#+01(2 :(,( 84+ 2&/ 9(2&,+/ 84+ +2$=(#&/@ .& +#:,+/( 6 +0 3&,#( :+,/&0(2 +0 2( 9$-( 1+0%(0 9(2$-+5@ +/J
R$) ,)+% 4+1+ #3 93)% 6 4+1+ )* 93)% ") *+ ,&-3)"+". 34 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& 1b2 :GH0/.,-. 0. KHE+G.J IG.H P.GJ+,HEt/0.,-/0H02 ;9(2T( +2 %,(-& -+ (:2$.(.$70 +0 14/ (..$&0+/ -$(,$(/ d0. -GH\HM+] QHO/E/HG U J+R/HEe -+ .(-( 9(2&,@ -70-+ Zd +/ 2& #B/ <(=& 6 Zdd 2& #B/ (21&
E"Dm_
Zd
[d
\d
]d
Vd
gd
hd
Ud
jd Zdd
K;*;_XFH"LFGHJ D( .(:(.$-(- -+ ,+.&0&.+, 3(.1&,+/ .2(9+ 6 3$0(2$5(, -+.$/$&0+/ -$3C.$2+/> aOXFDK"KJ _+.&0&.+, 84+ #$/ 2&%,&/ /+ -+<+0 ( 2& 84+ &1,&/ A(0 $09+,1$-& +0 #$ 9$-(> "O*m;?*FX"J D( (41&+/1$#( +/ 40 .&0=401& -+ :+,.+:.$&0+/@ :+0/(#$+01&/@ +9(24(.$&0+/@ /+01$#$+01&/ 6 1+0-+0.$(/ -+ .:&,1(#$+01& -$,$%$-(/ A(.$( 0&/&1,&/ #$/#&/@ A(.$( 04+/1,( #(0+,( -+ /+, 6 -+ .:&,1(,0&/@ 6 A(.$( 2&/ ,(/%&/ -+ 04+/1,& .4+,:& 6 04+/1,& .(,B.1+,> l_"*F*OKJ L($.(, ( &1,&/ .&0 #$/ :(2(<,(/ 6 (..$&0+/@ 2(/ 3&,#(/ +0 84+ A(0 <+0+3$.$(-& #$ 9$-(> X"H?;KOXt_;J L+-+, #$/ -+,+.A&/ 6 +P:+.1(1$9(/ :+,/&0(2+/ .&0 +2 -+/+& -+ /+,9$,> amH;?*FK"KJ L4(2$-(- -+ .(2$-(- A4#(0( 84+ .&0/$/1+ +0 .:&,1(,/+ 6 +P:,+/(,/+ .&0 .&A+,+0.$( 6 /$0.+,$-(- '-+.$, 2( 9+,-(-)@ -+ (.4+,-& .&0 2&/ 9(2&,+/ -+ 9+,-(- 6 =4/1$.$(> N;_?;E;_"HLF"J D( 3&,1(2+5( $01+,$&, :(,( ,+/$/1$, :,+/$&0+/ 6 (.14(, 2& #+=&, 84+ :4+-(> ?"DOKJ D( /(24- +/ 40 +/1(-& -+ .:2+1& <$+0+/1(, 3C/$.&@ #+01(2 6 /&.$(2@ 6 0& /&2(#+01+ 2( (4/+0.$( -+ +03+,#+-(- & -+ $09(2$-+5> KFlHFK"KJ D( -$%0$-(- +/ +2 -+,+.A& 0(14,(2 84+ 1&-& /+, A4#(0& 1$+0+ -+ -$/:&0+, -+ /4 9$-( 6 /4/ <$+0+/> ;/ 0& :+,#$1$, /+, A4#$22(-&> D;"D*"KJ O/(, 2&/ 1$+#:&/ -$3C.$2+/ :(,( #(0$3+/1(, #$ .:,$/& .&0 (84+22&/ ( 84$+0+/ /$,9&> K;L;HLF"J D( +P.+2+0.$( #&,(2 84+ #$ 9$-( #(0$3$+/1( .4(0-& A(%& 2& .&,,+.1& .&0/1(01+#+01+> E"Dm_J D( .&03$(05( +0 84+ 2& 84+ 1+0%& 84+ -+.$, & A(.+, +/ .$+,1&@ .&,,+.1& 6 =4/1&> im_*"D;u"J D( 3&,1(2+5( $01+,$&, :(,( ,+/$/1$, :,+/$&0+/ 6 (.14(, 2& #+=&, 84+ :4+-(>>> mN*FXF?XmJ D( .&03$(05( +0 84+ 2(/ (..$&0+/ 0(.$-(/ -+2 <4+0 .(,B.1+, -(,B0 +2 #+=&, ,+/421(-&@ (40 .4(0-& 0& 9+& .7#&> "O*mKmXFHFmJ _+.A(5(, -+/+&/ $0-+<$-&/ 6 A(.+, 2& 84+ +/ .&,,+.1&>
35 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
:GH0/.,-. 0. KHE+G.J IG.H J+R/HEtG.EHR/T,
E"Dm_
Zd
[d
\d
]d
Vd
gd
hd
Ud
jd Zdd
N_OK;HLF"J "-+2(01(,/+ ( 2(/ .$,.40/1(0.$(/@ 1(, #+=&,+/ -+.$/$&0+/@ .&0/+,9(, 2( .:&/14,( 6 +2 1,(1& (#(<2+ +0 1&-& #+01&> N"LF;HLF"J ".+:1(, 40( /$14(.$70 -$3C.$2 /$0 3$=(, 40 :2(5& :(,( 84+ /+ ,+/4+29(> "Xm_J ;2 (#&, +/ 40( 9$,14- 84+ ,+:,+/+01( 1&-( 2( <&0-(-@ .:(/$70 6 (3+.1& -+2 /+, A4#(0&> "XF?*"KJ D( (#$/1(- '-+2 2(1C0 (#$.4/Q (#$%&@ 84+ -+,$9( -+ (#&,+@ (#(,) +/ 40( ,+2(.$70 (3+.1$9( +01,+ -&/ & #B/ :+,/&0(/> ?mLF"tFDFK"KJ D( .(:(.$-(- -+ .($.(.$70 6 -+ (-(:1(.$70 +0 2&/ (#<$+01+/ #B/ -$9+,/&/> N;_KGHJ t&,,(, 2( .4+01( -+ 2&/ 84+ #+ A(0 &3+0-$-& 6 0& %4(,-(, ,+0.&, (2%40& .&01,( +22&/> LmXN"?FGHJ F09+,1$, 2& 84+ /+( 0+.+/(,$& :(,( (2$9$(, +2 -&2&, -+ &1,&/> ?FHL;_FK"KJ "0A+2& -+ A(.+, 2& .&,,+.1& .&0 #&1$9(.$&0+/ 1,(0/:(,+01+/> l;H;_m?FK"KJ "-#$0$/1,(, .4$-(-&/(#+01+ #$/ ,+.4,/&/ :(,( :&-+, -(, 2$<,+#+01+ ( 2&/ 84+ 1$+0+0 0+.+/$-(-> ?mDFK"_FK"KJ D( .&2(<&,(.$70 #414( +0 2( :+,/&0(/@ 84+ #(01$+0+ ( 2(/ :+,/&0(/ 40$-(/ +0 1&-& #+01&@ /&<,+ 1&-& .4(0-& /+ 9$9+0.$(0 +P:+,$+0.$(/ -$3C.$2+/ -+ 2(/ 84+ 0& ,+/421( 3B.$2 /(2$,> _;?N;*mJ ;/ (.+:1(, 6 .:,+0-+, 1(2 6 .& /&0 2&/ -+#B/@ (.+:1(, 6 .:,+0-+, /4 3&,#( -+ :+0/(, (4084+ 0& /+( $%4(2 84+ 2( 04+/1,(@ (4084+ /+%T0 0&/&1,&/ +/1B +84$9&.(-&> *mD;_"HLF"J ;01+0-+, 84+ .(-( :+,/&0( /+ +0.4+01,( ( -$3+,+01+ 0$9+2 +0 +2 -+/(,,&22& -+ /4 .(,B.1+,> DFt;_*"KJ D( 2$<+,1(- +/ 40 -+,+.A& 84+ 0&/ :+,#$1+ +2+%$, 84I A(.+, .&0 04+/1,( 9$-(@ .7#& -$/:&0+, -+ 04+/1,&/ 1(2+01&/@ :&/+/$&0+/@ 1$+#:&@ +1.> N+,& .& 1&-& -+,+.A&@ .&022+9( ,+/:&0/(<$2$-(-+/> N"*_Fm*F?XmJ E$9$, :2+0(#+01+ 04+/1,& .:,$/& .& .$4-(-(0&/ 6 3+01(, +2 ,+/:+1& 84+ -+<+#&/ ( 04+/1,( 0(.$70> vO?*FLF"J K(, ( .(-( 84$I0 2& 84+ 2+ .&,,+/:&0-+> KFDFl;HLF"J *,(<(=(, A(/1( 2& #BP$#& -+ 14 .(:(.$-(- +0 1&-& 1$+#:& .&0 1(2 -+ .4#:2$, .&0 2(/ 2(<&,+/ 84+ /&0 14 ,+/:&0/(<$2$-(- & 84+ :,+1$/1+ A(.+,> iFK;DFK"KJ D( (2+%,C( -+ .:(,1$, .&0 (2%4$+0 2( :,&:$( 9$-(@ :,&.4,(0-& 2( 3+2$.$-(- 6 2( #+=&,( :+,/&0(2 -+ 2( :(,+=(>
36 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
:GH0/.,-. 0. KHE+G.J ?G.H PG+0CR-/KHtQHO/E/H
E"Dm_
Zd
[d
\d
]d
Vd
gd
hd
Ud
jd Zdd
L_;"*FEFK"KJ N+,.$<$, 04+9(/ 3&,#(/ -+ A(.+, 2(/ .&/(/ LmXN_mXF?mJ N&0+, +0 =4+%& 04+/1,(/ .(:(.$-(-+/ :(,( /(.(, (-+2(01+ 1&-& (84+22& 84+ /+ 0&/ A( .&03$(-& 6 04+/1,( .&0.$+0.$( A( (.+:1(-&> "KXFHF?*_"LFmHJ ;2 (-#$0$/1,(-&, +/ +2 84+ %&<$+,0(@ +2 84+ -$,$%+@ +2 84+ #(0-(> D;"D*"KJ O/(, 2&/ 1$+#:&/ -$3C.$2+/ :(,( #(0$3+/1(, #$ .:,$/& .&0 (84+22&/ ( 84$+0+/ /$,9&> NOH*O"DFK"KJ X&/1,(, +/1$#( :&, &1,&/@ A(.$+0-& 2& 84+ +/ .&,,+.1& +0 +2 #+01& &:&,140&> m_K;HJ K$/:&0+, #$ :+,/&0( 6 #$ (#<$+01+ :(,( 2&%,(, 40( #(6&, +3$.$+0.$(> ?F;Xt_"J ?+#<,(, /$%0$3$.( :&0+, 40( /+#$22( +0 +2 /4,.&> s :&, /4:4+/1&@ +/1& /+ A(.+ .&0 2( $01+0.$70 -+ ,+.&%+, (2%&> LOFK"KmJ ;/1(, (1+01&/@ :&0+, .4$-(-&@ 9$%$2(, 04+/1,(/ .&/(/ 6 :,&6+.1&/> _;?NmH?"tFDFK"KJ ?(<+, 6 A(.+, 2& 84+ /+ +/:+,( -+ #C> *_"t"vmJ *+0+, 40( (.1$9$-(-@ 3C/$.( & #+01(2 :,&-4.1$9(@ 0& 0+.+/(,$(#+01+ :(,( %(0(, -$0+,&> ;wL;D;HLF"J ;2 -+/+& -+ 22+%(, ( 2( :+,3+..$70@ (4084+ 0& 2& 2&%,+#&/ :&, .:2+1&> LmHiF"Hu"J D( .&03$(05( +0 84+ 2(/ (..$&0+/ 0(.$-(/ -+2 <4+0 .(,B.1+, -(,B0 +2 #+=&, ,+/421(-&@ (40 .4(0-& 0& 9+& .7#&> ?;_EFLFmJ t,$0-(, (64-( -+ #(0+,( +/:&01B0+( +0 2&/ -+1(22+/ #B/ :+84+Y&/> KF?Nm?FLFGHJ D&%,(, 84+ 2& 84+ 0& /+ :4+-+@ /+ :4+-(@ +0.&01,(, 2( #(0+,( -+ A(.+, .&/(/ 84+ &1,&/ 0& 2&%,(0@ $01+01(, 2& -$3C.$2@ +/ 1+0+, -$/:&/$.$70> ;H*O?F"?XmJ X&/1,(, %&5& +0 .(-( 1(,+( A(.$+0-& +2 #+=&, -+ #$/ +/34+,5&/> EmDOH*"KJ _+(2$5(, .&/(/ :&, +0.$#( -+ 2(/ -$3$.421(-+/@ 2&/ .&01,(1$+#:&/ 6 +2 +/1(-& -+ B0$#&> ;?iO;_umJ D( 3&,1(2+5( $01+,$&, :(,( ,+/$/1$, :,+/$&0+/ 6 (.14(, 2& #+=&, 84+ :4+-(
37 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
N(,( (:,&9+.A(, 2( $03&,#(.$70 -+ +/1+ +=+,.$.$&@ 1+ :,&:&0+#&/ /&<,+ 2&/ /$%4$+01+/ (/:+.1&/J Z> RM4I 1+ -$.+ -+ 1$ #$/#& +/1( +9(24(.$70S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk \> RM4I .(#<$&/ 84$+,+/ A(.+,S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk 38 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& 1n2 '5 )&8)9"#: ) A#@ *4/ (.1$14-+/ :&/$1$9(/@ 2& 84+ :$+0/(/ (.+,.( -+ 14 9$-(@ -+ 1$ #$/#& 6 -+ 2&/ -+#B/> D(/ &:$0$&0+/ 6 +03&84+/ 84+ 1$+0+/ -+ 1$ #$/#&@ -+ 2&/ -+#B/ /+,+/ A4#(0&/@ -+2 #40-& +0 84+ 9$9+/@ -+2 3414,& 6 84+ $03246+0 +0 14 #&-& -+ (.14(, 3(.$2$1(0-& 14 .,+.$#$+01& 6 +2 2&%,& -+ 14/ &<=+1$9&/ /&0J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
545%)")"& 1o2 '5 )&8)9"#: ) A#@ *4/ (.1$14-+/ :&/$1$9(/ .& 2C-+,@ 2& 84+ :$+0/(/ (.+,.( -+ .7#& $0324$, -+2$<+,(-(#+01+ +0 14/ '.&2(<&,(-&,+/ & 3(#$2$() :(,( 84+ /+ #&1$9+0 ( .,+.+,@ ( -+/(,,&22(,/+ 6 ( 2&%,(, /4 #+=&, .&01,$<4.$70 (2 +84$:& -+ 1,(<(=& 2(<&,(2 & 3(#$2$(,> L/ +P/,/T, HR.GRH 0. .J-. HJP.R-+ .JS kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
39 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& D(/ &:$0$&0+/ 6 +03&84+/ 84+ 1$+0+/ -+ 1$ #$/#&@ -+ 2&/ -+#B/ /+,+/ A4#(0&/@ -+2 3414,& 6 84+ $03246+0 +0 14 #&-& -+ (.14(, $#:$-$+0-& & -$3$.421(0-& 14 .,+.$#$+01& 6 +2 2&%,& -+ 14/ &<=+1$9&/ /&0J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
545%)")"& <12 '5 )&8)9"#: ) A#@ *4/ (.1$14-+/ 0+%(1$9(/ .& 2C-+, 3,+01+ ( 14/ '.&2(<&,(-&,+/ & 3(#$2$() 84+ $#:$-+0 & -$3$.421(0 14/ :&/$<$2$-(-+/ -+ $0324$, +0 +22&/ :(,( 84+ /+ #&1$9+0 ( .,+.+,@ ( -+/(,,&22(,/+ 6 ( 2&%,(, /4 #+=&, .&01,$<4.$70 (2 +84$:& -+ 1,(<(=&@ 2(<&,(2 & 3(#$2$(, X$ &:$0$70 -+ +/1+ :2(01+(#$+01& +/J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
40 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& << '5 )&8)9"#: ) A#@ L&0.24/$&0+/ /&<,+ #$/ (.1$14-+/ RM4I 1+ -$.+0 -+ 1$ #$/#& 2(/ (.1$14-+/ :&/$1$9(/ 6 0+%(1$9(/ 84+ A(/ -+/.4<$+,1&S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk RM4I .(#<$&/ 84$+,+/ A(.+, +0 14/ &:$0$&0+/ 6 +0 14 .:&,1(#$+01&S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk RN(,( 84I 84$+,+/ .(#<$(,S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
41 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
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n/&0 (/CpQ /$#:2+#+01+ n0&/ :(,+.+0 (/Cp> L(-( :+,/:+.1$9( +/ .$+,1( -+/-+ +22( #$/#( 6 3(2/( -+/-+ 2(/ -+#B/> L& /+ /4+2+ -+.$,@ nH(-( +/ 9+,-(- 0$ +/ #+01$,(Q 1&-& -+:+0-+ -+2 .&2&, -+2 .,$/1(2 .&0 84+ /+ #$,(p> ?$ 9$9+/ +0 l4(-(2(=(,(@ XIP$.&> N(,( A(.+,1+ 40( $-+( -+ .7#& 2(/ .&/(/ +/1B0 -$/:4+/1(/ +0 2( .$4-(- :4+-& ,+.4,,$, ( 40 #(:(> ;/+ #(:( 0& +/ l4(-(2(=(,(@ /$0& 40( ,+:,+/+01(.$70 9$/4(2 -+ 2( .$4-(-> m1,( :+,/&0(@ .&0 40( $01+0.$70 -$3+,+01+@ :4+-+ -$<4=(, 40( ,+:,+/+01(.$70 .:2+1(#+01+ -$/1$01( -+ l4(-(2(=(,(@ :&, +=+#:2& 40 #(:( 1&:&%,B3$.&> "#<&/ #(:(/ ,+:,+/+01(0 l4(-(2(=(,( -+/-+ -$3+,+01+/ :+,/:+.1$9(/> K+ 40( #(0+,( /$#$2(,@ ,+.4+,-(/ 14/ +P:+,$+0.$(/ .,+(0-& #(:(/ ',+:,+/+01(.$&0+/ $01+,0(/) +0 14 #+01+> ;/1&/ #(:(/ +/1B0 A+.A&/ -+ $#B%+0+/@ /&0$-&/@ /+0/(.$&0+/@ &2&,+/@ /(<&,+/ 6 :(2(<,(/>
42 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
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
[#+ YHU Y.RY+Ju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opyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
b2a "#)W&%L"'8' 5# @8 5$8A8 '5 6"'8 L5'"8 dcgagpe =>CD PHJH RCH,0+ J. ,+J PG.J.,-H, J^,-+OHJ 0. NC. ,C.J-GH .J-GCR-CGH 0. K/0H .OP/.VH H PHG.R.G,+J +\J+E.-HB ! " 9+.+/ 0& 84+,+#&/ -(,0&/ .4+01( ! N+0/(#&/ 84+ 0&/ 340.$&0( ! H&/ (1+#&,$5( /(2$, -+ 04+/1,( n5&0( .7#&-(p 7. G.NC/.G. KHE+G PHGH ! _+.&0&.+, 40( (21+,(.$70 +0 04+/1,( +/1,4.14,( ! _+.&0&.+, 2&/ A+.A&/@ ,+(2$-(! K+ 84+ /&/ #&,1(2+/ 6 84+ +#:+5(#&/ 40( .4+01( ,+%,+/$9( W/E+J+Q^H HE /,/R/+ 0. EH RHGG.GH EH\+GHE dp 8RR/+,.J • • •
X46 (21( -$/:&/$.$70 ( .:,+1+,/+ .&0 +2 1,(<(=&> ;2 1$+#:& 2& (&,<+ +2 1,(<(=&> m1,(/ B,+(/ .& 2( /(24-@ 2( 3(#$2$(@ 2&/ /+01$#$+01&/@ 2( 1,(/.+0-+0.$( .& /+, A4#(0& :(/(0 ( /+%40-& 1I,#$0&
$/P+J 0. PG+\E.OHJ NC. PC.0., F.,.GHG C,H RG/J/J ., EH K/0H O.0/H !
! ! ! !
!
?+0/(.$70 -+ $0/+%4,$-(-@ 3,(%$2$-(-@ (2 9$9$, (2%T0 (..$-+01+@ +03+,#+-(- & #4+,1+ -+ 2&/ /+,+/ 84+,$-&/ 6 .+,.(0&/ & (2%40( +P:+,$+0.$( :+,/&0(2J -$9&,.$&@ (/(21&@ (..$-+01+@ +1.> ?+, ,+1(-&/ :&, 2&/ A$=&/ 84$+0+/ /+ +03,+01(0 ( /4/ :,&:$(/ .,$/$/ 6 1$+0+0 -$3+,+01+ +/.(2( -+ 9(2&,+/> K+ #(-4,+5@ (2 /+, .4+/1$&0(-&/ 1(#<$I0 :&, 2&/ A$=&/@ 84$+0+/ -4-(0 -+ 2&/ .&0.+:1&/ :(1+,0&/> K+ ,+2(.$70 .&0 2( :(,+=( +0 2( +-4.(.$70 -+ 2&/ A$=&/ :(,( 84+ ,+(2$.+0 /4 9$-( +0 3&,#( $0-+:+0-$+01+ 22+%(-( /4 +-(- (-421(> K+ +/1(14/ +0 2& 2(<&,(2@ (2 /+01$, 84+ /+ 2$#$1(0 2(/ &:&,140$-(-+/ -+ (/.+0-+, +0 2( +/.(2( =+,B,84$.( 6 /+ (4#+01(0 2&/ :,+=4$.$&/ .&01,( 2(/ :+,/&0(/ -+ #(6&, +-(-@ /$0 1+0+, +0 .4+01( /4 .(:(.$-(- 6 +P:+,$+0.$(> K+ $-+01$-(-@ (2 :2(01+(, 2( -+ 2( :,&:$( 9$-(J R84$+0 84$+,& /+,S R:(,( 84+ +/1&6 (84CS 6 RM4I /+01$-& 84$+,& -(,2+ ( #$ 9$-(S
44 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
_+2(.$&0( 2(/ $0.&03&,#$-(-+/ #B/ $#:&,1(01+/ 84+ 1$+0+/ +0 2(/ -$3+,+01+/ B,+(/ -+ 14 9$-(@ -+/:4I/ =+,(,84C5(2(/> ?"DOKJkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk i"XFDF"Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk "Xm_Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk *_"t"vmJkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk N_mi;?FmH"DJkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
;LmHmXFL"Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk 45 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk ;?NF_F*O"DJ kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk ?mLF"DJ kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk _;D"LFmH;?Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk KFE;_?FmH;?J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk NmDx*FL"Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
m*_"?Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
46 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk D&/ +=+,.$.$&/ (01+,$&,+/ /+ 340-(#+01(0 +0 2( :,+/4:&/$.$70 &:+,(1$9( -+ 84+ 2( NHD -$.+ 2& /$%4$+01+J $+0H .sP.G/.,R/H -/.,. C,H .J-GCR-CGH2 D( A(<$2$-(- -+ .(#<$(, +2 :,&.+/& :&, +2 .4(2 +P:+,$#+01(#&/ 2( ,+(2$-(+/ ( #+04-& #B/ 9(2$&/( 84+ .(#<$(, +2 .&01+0$-& -+ 04+/1,( +P:+,$+0.$( -+ 2( ,+(2$-(-> D( N,&%,(#(.$70 H+4,&2$0%c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o& 2( .&0-4.1( 84+ &,$%$0(> N(,(3,(/+(0-& ( _$.A(,- t(0-2+,@ 2( NHD 1,(1( -+ +9$1(, 84+ 2( :+,/&0( :(/+ (Y&/ 1,(1(0-& -+ .:,+0-+, :+,3+.1(#+01+ 84I +/ 2& 84+ 2+ A(.+ /+01$,/+ 4 &:+,(, -+ 40( .$+,1( #(0+,(@ :+,& /$0 /(<+, .7#& .(#<$(,2&>
47 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
n2a 8($&%%58@"m8)" [@H HJP/GHR/T, NC. J.,-/O+J P+G J.G O.M+G.J] P+G \CJRHG EH .sR.E.,R/H ., ,+J+-G+J U ., E+ NC. G.HE/VHO+J] .J EH /0.H 0. '/+J R+O+ P.GQ.RR/T, NC. J+E+ E+J J.G.J YCOH,+J -.,.O+J U NC. ,+J O+-/KH H K/K/G ,C.J-G+J KHE+G.J_ ;/ 40( (/:$,(.$70 84+ 0&/ #&1$9(> K+:+0-+ -+ 0&/&1,&/ #$/#&/> ;/ 2(
%.-+J L.-HJ @+FG+J %.JP+,JH\/E/0H0] R+OPG+O/J+ ",0.P.,0.,R/H 0. P.,JHO/.,-+ U HRR/T, 9H\/E/0H0.J 5sP.G/.,R/H )+,+R/O/.,-+J )HO\/+ 0. YI\/-+J
@+J YI\/-+J] EHJ K/G-C0.J] .E RHGIR-.G U JC /OP+G-H,R/H2 O0( 9+5 84+ 2&/ .:,+0-+#&/ 6 84+ +/1(#&/ /+%4,&/ -+ 84+ /&0 T1$2+/ :(,( 04+/1,( 9$-( 6 :(,( 2&/ -+#B/ 6 +01+0-+#&/ 84+ ( 1,(9I/ -+ +22&/ :&-+#&/ (2.(05(, +2 IP$1&@ +#:,+/(,$(2 6 :+,/&0(2@ -+<+#&/ 9$9$,2&/@ -+<+#&/ A(.+,2&/ 04+/1,&/@ .&09$,1$I0-&2&/ +0
9?3"$&7 N,$#+,& 0&/&1,&/ .,+(#&/ 04+/1,&/ AB<$1&/@ 6 24+%& +22&/ /&0 2&/ 84+ 0&/ .,+(0 ( 0&/&1,&/> ;/1&/@ /$ /&0 0+%(1$9&/@ /+ .&09$+,1+0 +0 9$.$&/> ?$ :&, +2 .&01,(,$&@ .4#:2+0 .&0 2( .&0-$.$70 340-(#+01(2@ /+ .&09$+,1+0 +0
6"%$('57
48 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
a(6 84+ 1(, +0 .&0/$-+,(.$70 84+ .(-( 9(2&, 1$+0+ /4 (01$9(2&,@ & /4 &:4+/1&J
&0/+ $.O+G '.JP/EQHGG+ 5JREHK/-C0
8O+G 6HE+G 8Y+GG+ @/\.G-H0
s 84+ :&-+#&/ .&0/$-+,(, .& 9$.$&@ +2 -+3+.1& -+2 9(2&,@ 2( +P(%+,(.$70 -+2 #$/#& /+ .&09$+,1+ 1(#<$I0 +0 (01$9(2&,@ 6 3$0(2#+01+ +0 9$.$&> ;/ -+.$,@ [E+ 0.OHJ/H0+_] 1(#<$I0 +/ #(2&> "#(, -+#(/$(-& 0&/ .&0-4.+ ( 2( :(/$70 dNC. ,+J R/.FHe2 ! ! !
*+0+, -+#(/$(-& 9(2&, 0&/ .&09$+,1+ +0 1+#+,(,$&/ dU ,+ O.0/G .E P.E/FG+e2 "A&,,(, -+#(/$(-& 0&/ 94+29+ #+584$0&/ dP+G E+ -H,-+ .F+^J-HJe2 ?+, -+#(/$(-& 2$<,+/ 0&/ 22+9( (2 2$<+,1$0(=+ dNC. ,+J YHR. P.G0.G .E G.JP.-+e2
&0/+ $.O+G '.JP/EQHGG+ 5JREHK/-C0
8O+G 6HE+G 8Y+GG+ @/\.G-H0
AHJ/T, $.O.G/0H0 L.VNC/,0H0 @/\.G-/,HM.
E+ 5310$" ), )* 4$%0& #)"3& )%01) "&, 53-3&, &4$),0&,. s 2( :,&:&,.$70 84+ .(-( 40& 1+0%( -+ 2(/ 9$,14-+/ 6 9$.$&/ 9( ( -(, 3&,#( ( 2& 84+ .&0&.+#&/ .&
)8%?)$5%
N(,( -+.$,2& -+ &1,( 3&,#(@ +2 .(,B.1+, +/ +2 .&0=401& -+ 04+/1,(/ .,++0.$(/ 6 9(2&,+/ dHR-/-C0.Je :4+/1&/ +0 :,B.1$.( 6 94+21&/ 9$,14-+/> N&, 2& 1(01&@ #B/ 84+ -+:+0-+, -+ 2( 0(14,(2+5( -+ .(-( 40& -+ 0&/&1,&/@ +2 .(,B.1+,
49 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
,) J&12+ + 01+5H, ") *+ )"$-+-3B% :$) 1)-393#&,8 & %&,&01&, #3,#&, %&, 41&-$1+#&,. ?3)#91+ $% 4)%,+#3)%0& 6 1)-&<)1D, $% +%7)*&` ?3)#91+ $% +%7)*& 6 -&,)-7+1D, $% 7)-7&` ?3)#91+ $% 7)-7& 6 *&<1+1D, $% 7D930&` ?3)#91+ $% 7D930& 6 J&1#+1D, $% -+1D-0)1` ?3)#91+ $% -+1D-0)1 6 1)-&<)1D, $% "),03%&. @H O+-/KHR/T, 0. E+FG+ +/ 2& 84+ #B/ 0&/ $#:42/( ( (41&b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y?+01$,/+ (:1& /+%4,&
7"
#&
yX&/1,(, +/:C,$14 -+ /+,9$.$& A(.$( 2&/ -+#B/ ya4#$2-(- 6 A(<$2$-(- :(,( -(, 6 ,+.$<$, ,+.&0&.$#$+01&
7"
#&
7"
#&
y;/1(, (41&b#&1$9(-& :(,( 2&%,(, #+1(/
7"
#&
50 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& <`2 '5 )&8)9"#: ) A#@ RM4I :2(0+/ 1$+0+/ :(,( /+%4$, $#:42/(0-& 14 (41&,,+(2$5(.$70S ;/.,$<+ 1,+/ (.1$9$-(-+/ 84+ 1+ :,&:&0%(/ ,+(2$5(, :(,( .&01$04(, :,&9$+0-& 14 -+/(,,&22&J Z> a(,I 2& /$%4$+01+J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk F0$.$(,I +0 '3+.A()J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk ;/1( (.1$9$-(- #+ (64-(,B (J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk [> a(,I 2& /$%4$+01+J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk F0$.$(,I +0 '3+.A()J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk ;/1( (.1$9$-(- #+ (64-(,B (J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk \> a(,I 2& /$%4$+01+J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk F0$.$(,I +0 '3+.A()Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk ;/1( (.1$9$-(- #+ (64-(,B (J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
51 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
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t(0-2+, 6 l,$0-+, 0&/ -$.+0 84+ :(,( /+, +2+%(01+/ +0 40 .(#:& -+ (..$70@ -+<+#&/ .&01(, .&0 2( 32+P$<$2$-(- 6 +2+%(0.$( 84+ 0&/ .&03$+,+ +2 .&01(, .&0 #T21$:2+/ &:.$&0+/@ 6 (2 ,+/:+.1& 0&/ -$.+0J n,3 ,B*& -$)%0+, -&% $%+ &4-3B%8 )1), $% 1&9&0` ,3 -$)%0+, -&% "&, &4-3&%),8 ),0D, )% $% "3*)#+` ,B*& -&% 01), & #D, &4-3&%), ,) 4$)") ,)1 J*)I39*) p> S?a RW! !/A!/^SKb? !/ ^!Ga/aAa(S ^!Ga/ aAa(S RW!= O0( &:.$70 0& +/ &:.$70@ -&/ &:.$&0+/ +/ 40 -$2+#(@ 2(/ &:.$&0+/ .$+05(0 .&0 1,+/ :&/$<$2$-(-+/ +0 14 9$-(>
52 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
o2a )8%8)$5%q7$")87 '5 @87 A%"#)"A8@57 5$8A87 8 A8%$"% '5@ "#")"& '5 #(57$%8 )8%%5%8 '5 $%8384& =>CD .J PEH,.HG -C RHGG.GH 0. -GH\HM+B ;/ 2( &,$+01(.$70 84+ 2+ -(,B/ ( 2( .(,,+,( -+ 1,(<(=& 84+ A(/ /+%4$-& A(/1( A&6`!? A!/!@ MES@b RW! RWa!@!? OSM!@ ".2(,(, 6 -+3$0$, 14 (41&b.&0.+:1&@ +01,+ 2& 84+ +,+/ 6 2& 84+ A(.+/ +0 14 +P:+,$+0.$( -+ 14 1,(<(=&J 14/ .(:(.$-(-+/ 6 A(<$2$-(-+/@ 14/ $01+,+/+/ 6 (#<$.$&0+/@ 14/ 9(2&,+/ 6 14/ #&1$9(.$&0+/>
!? ^!Ga/a@ FS@S RW! !?Ac? SRWd e RWQ RWa!@!? OSM!@ t4/.(, +0 14 +P:+,$+0.$( -+ 1,(<(=& .4(2 +/ 2( &,$+01(.$70 84+ 2+ A(/ -(-&J ! ! ! !
L& +/:+.$(2$/1( 1I.0$.&> a(.$( 14 (41&0C( 6 +#:,+0-$#$+01&> ;0 2( a(.$( +2 -+/(,,&22& -+ 14 A(<$2$-(- -$,+.1$9( #B/ %+0+,(2 84+ +/:+.$(2$/1(>
s /&<,+ 1&-& /$ +/1( &,$+01(.$70 +/ .&0%,4+01+ .&0 14 (41&b.&0.+:1& 6 +/ 2( 84+ 84$+,+/ /+%4$, +0 14 .(,,+,( 2(<&,(2> 5JP.R/Q/RHG U 0.Q/,/G -CJ +\M.-/K+J 0. -GH\HM+ ., G.EHR/T, R+, -C .J-GH-.F/H 0. K/0H2 O1$2$5(, 14 +P:+,$+0.$( -+ 1,(<(=& .& A+.A&/ ,+(2+/ 84+ 1+ :+,#$1(0 .&0&.+,1+ 6 +9(24(, #+=&, 14/ :&/$<$2$-(-+/ 6 :,+3+,+0.$(/>>> s 1(, -+.$/$&0+/ .&0%,4+01+/ .&0 14/ :,+3+,+0.$(/@ .(:(.$-(-+/@ 9(2&,+/ 6 (#<$.$&0+/
53 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
$+OHG EHJ +P+G-C,/0H0.J 0. RG.R/O/.,-+ U 0.JHGG+EE+ NC. J. -. PG.J.,-H, ., -C RHGG.GH EH\+GHE2 X+=&,(, 2( .(2$-(- -+ 14 9$-( (2 -+/+#:+Y(, 14 1,(<(=& .&0 %4/1&@ A(<$2$-(- 6 +P.+2+0.$(> !
!
!
!
;0 2&/ [d/ 0&/ .&0.+01,(#&/ +0 04+/1,&/ .:,$/&/ -+ 1,(<(=& .&0 1&-( 04+/1,( +0+,%C(@ :(,( -+/1(.(, 6 -+/(,,&22(, (41&.&03$(05( +0 04+/1,(/ A(<$2$-(-+/ :,&3+/$&0(2+/> ;0 2( #$1(- -+ 2&/ \d/ \d/ /+01$#&/ +2 -+/+& -+ .:,+1+,0&/@ (/+01(,0&/@ +#:+5(#&/ /+,$(#+01+ ( 1,(1(, -+ +0.&01,(,2+ 40 /+01$-& ( 04+/1,( +P$/1+0.$(> L+,.( -+ 2&/ ]d/ @ 0&/ /+01$#&/ (2 <&,-+ -+ :,+.$:$.$&@ /+01$#&/ 84+ 2(/ 34+,5(/ 0&/ 2$#$1(0 04+/1,&/ /4+Y&/ + $24/$&0+/ @ 6 0&/ -+.$-$#&/ ( ,++/1,4.14,(, 04+/1,( 9$-( :(,( 2&%,(, /+, #B/ (41I01$.&/ ?$ /4:+,(#&/ +/1+ ,+1& ,+1& -+ 9$-( #+-$( 6 A+#&/ 2&%,(-& .&0%,4+0.$( +0 04+/1,( $-+01$-(- +01,+ 2& 84+ :$+0/&@ 2& 84+ A(%& 6 2& 84+ /&6@ 1+0+#&/ +2 (0-(#$(=+ :(,( 2&%,(, +0 2&/ Vd/ 2( :2+0( #(-4,+5 6 :&-+#&/ -$/3,41(, -+ +/1( +1(:( .& 04+/1,&/ #+=&,+/ (Y&/ -+ $01$#$-(-@ .(2$-+5 6 1,(/.+0-+0.$(
;0 2&/ gd/ -+<+#&/ (.+:1(, 40( #+0&, .(,%( +0 04+/1,(/ ,+/:&0/(<$2$-(-+/ 3(#$2$(,+/@ 3$0(0.$+,(/@ 6 :,&3+/$&0(2+/> H4+/1,(/ n.(,%(/p 6 .:,$/&/ /&0 #4.A& #+0&,+/ +0 ,+2(.$70 (2 /&:&,1+ +#&.$&0(2 6 +.&07#$.& ( 04+/1,&/ A$=&/@ 84+ (A&,( 9$9+0 40( 9$-( $0-+:+0-$+01+> ! ;0 2&/ hd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a ?.A+$0@ :&-(#&/J !,0+1 )% 4+L -&% $%& #3,#& 6 -&% *&, ")#D,8 *&<1+%"& $% ,)%03"& ") 3%0)<13"+" 6 )530+%"& *+ "),),4)1+%L+8 4+1+ #&131 <1+-3&,+#)%0) 6 )% 4+LY !
54 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
1p2a A8%8 >(; 57$8L&7 8>(q ?&2& +P$/1+ 40( #(0+,( -+ :,+-+.$, +2 3414,&` )%58%@& E$/4(2$5(.$70 -+2 3414,& 6 (.+:1(.$70 -+ 1$ #$/#&> =>(; 57A5%87 '5@ W($(%&B K+/.4<,$, .7#& $#(%$0(/ 14 :&,9+0$, +/ 40( (9+014,( (:(/$&0(01+J !
;/ .,+(,2&
!
;/ F09+01(,2&
!
;/ .&0/1,4$,2&
!
;/ A(.+,2& ,+(2$-(-
!, $% 1)0& 6 -),& -&%03<& #3,#& $CJ PG/+G/0H0.J !
*_"t"vm
!
?"DOK
!
i"XFDF"
!
_;D"LFmH;?
!
KFE;_?FmH
!
;?NF_F*O"DFK"K
!
"O*mK;?"__mDDm
!
m*_m
55 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& *+ ,+.+0-(#&/ +/.,$<$, ,B:$-& 1&-& 2& 84+ /+ 1+ &.4,,(@ /$0 =45%(,2&> K(1+ 2( &:&,140$-(- -+ .&0&.+, 2& 84+ ,+(2#+01+ :$+0/(/ (2 +/.,$<$, /+%T0 1+ 9$+0+ ( 2( #+01+@ /$0 .,C1$.( :,+9$(> L4(0-& 1+,#$0+/@ =+,(,84$5( 14/ #+1(/ 6 &<=+1$9&/ 6 :&0 +0 +2 #(,%+0 $584$+,-& +2 0T#+,& 84+ $0-$.( /4 $#:&,1(0.$(>
56 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& _+2(.$&0( 2(/ (.1$9$-(-+/ 84+ .&0/$-+,+/ #B/ $#:&,1(01+/ 6 9(2$&/(/@ (84+22(/ +0 2(/ 84+ 84$+,+/ &.4:(, 14 9$-(@ 2& 84+ -+/+(/ A(.+, .&0 14 1$+#:& 6 .&0 14 9$-( -+ (84C +0 (-+2(01+> "2 1+,#$0(, =+,(,84C5(2(/ 6 :&0 +0 +2 #(,%+0 $584$+,-& +2 0T#+,& 84+ $0-$.( /4 $#:&,1(0.$(>
57 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"&
58 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& ;/.,$<+ 14/ .&0.24/$&0+/ /$0 =45%(,1+> "0&1( 1&-( 2( $03&,#(.$70 84+ ,+/4#( 14/ +P:+,$+0.$(/ -+ 2&/ +=+,.$.$&/ (01+,$&,+/> ?$ 1$+0+/ +0 #+01+ 84+ +2 3$0 -+ +/1+ +=+,.$.$& +/ /72& -+/.,$<$, 2( $03&,#(.$70 &<1+0$-( :(,( 1+0+, 40( 9$/$70 &<=+1$9( 6 ,+(2$/1( -+ 1$ #$/#&@ /$0 +9(24(,2(@ :&-,B/ 22+%(, ( .&0.24/$&0+/ #B/ 3B.$2#+01+> kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
59 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
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
60 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
112a)@8%"'8' '5 &345$"6&7 '5 78@(' k '5 W8L"@"8 H4+/1,&/ :+0/(#$+01&/ /&0 /&2& /4+Y&/ A(/1( 84+ 2&/ (.14(#&/> z>?A({+/:+(,+ 7H\.G E+ NC. NC/.G.J U -.,.G REHG/0H0 J+\G. -CJ &\M.-/K+J !
K+/(,,&22( 14 #&1$9(.$70 -+ 2&%,&@ +/ -+.$, 2( 34+,5(@ +2 $01+,I/@ +2 -+/+& -+ 2&%,(,2&/>
!
X+=&,( 14/ AB<$1&/@ 1+ -( .&0.$+0.$( /&<,+ +2 4/& 84+ -(/ ( 14 1$+#:&b9$-( 6 -( +3$.(.$( ( 14/ +/34+,5&/ i(.$2$1( 14/ ,+2(.$&0+/ -+ .&2(<&,(.$70 .&0 2&/ -+#B/@ 6 1+ /$,9+ :(,( /(<+, .7#& -(, (64-( 6 (:&6&@ :(,( &<1+0+,2&/ 1(#<$I0
!
!
N,&1+%+ 14 /(24-@ 1+ -( 2( &:&,140$-(- -+ /+, 3+2$5 (2 2&%,(,2&@ 3(.$2$1( 14/ ,+/421(-&/ (2 /(<+, :&, 84I +/3&,5(,/+
&\M.-/K+J 0. JHEC0 U K/0H H4+/1,& .4+,:& 6 04+/1,( #+01+ /&0 40( 40$-(-@ 0& :&-+#&/ 1+0+, 40 .4+,:& /(0& /$ 04+/1,&/ :+0/(#$+01&/ 0& 2& /&0 6 9$.+9+,/(@ 0& :&-+#&/ :+0/(, .&0 .2(,$-(- 6 ,+(2$5(, 1,(<(=&/ #+01(2+/ -+ .(2$-(- /$ 04+/1,& .4+,:& +/1B +03+,#&
61 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& (5 $5#:& '5 L" 78@(' Wq7")8 k L5#$8@ L4(0-& 1+,#$0+/ -+ +02$/1(, 14/ $0.&03&,#$-(-+/@ =+,(,84C5(2(/ :&0$+0-& (2 2(-& $584$+,-& +2 0T#+,& 84+ $0-$84+ 2( $#:&,1(0.$(@ :(,( 14 /(24-@ 84+ 2+ -+/ ( .(-( 40(> ;#:$+5( :&, 2( 0T#+,& Z
62 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
O0( 9+5 84+ A(6(/ #(,.(-& 2( $#:&,1(0.$( -+ 2(/ B,+(/ +0 84+ 14/ AB<$1&/ 3(9&,+.+0 14 /(24-@ 6 +0 2(/ 84+ 2( -(Y(0@ -+.$-+J +0 84I B,+(/ +/1(/ -(Y(0-& 14 /(24- 6 84$+,+/ #+=&,(,J
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk M4I 84$+,+/ A(.+, :(,( #+=&,(, +0 +22(/J )TO+
)CI,0+
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
63 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
_+/4#+ 2( $03&,#(.$70 84+ &<149$/1+ /&<,+ 14 /(24- +0 2&/ +=+,.$.$&/ (01+,$&,+/@ 6 +P:,+/( .4B2+/ /&0 14/ &<=+1$9&/ -+ /(24- 6 -+ 9$-( #B/ $#:&,1(01+/J Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk V>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk &345$"6&7 W8L"@"8%57 ;0 +2 B,+( 3(#$2$(, .&01+#:2(#&/ -&/ (/:+.1&/J +2 -+ /+, :(,+=( 6 +2 -+ /+, :(-,+>
64 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& cp2 '5 )&8)9"#: ) A#@ "#)W&%L"'8'57 >(5 $5#:& 5# L" %5@8)" )&L& A8%548 L4(0-& 1+,#$0+/ -+ +02$/1(, 14/ 84+=(/@ =+,(,84C5(2(/ :&0$+0-& (2 2(-& $584$+,-& +2 0T#+,& 84+ $0-$84+ 2( $#:&,1(0.$( :(,( 14 -$/3,41+ 6 <$+0+/1(, .& :(,+=( 84+ 1T 2+ -(/ ( .(-( 40(> ;#:$+5( :&, +2 0T#+,& Z :(,( 2( #B/ $#:&,1(01+>
65 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& c12 '5 )&8)9"#: ) A#@ ?%587 '5 &A&%$(#"'8' A8%8 >(5 k& L54&%5 )&L& A8%548 " .&01$04(.$70 +0.&01,(,B/ 40 2$/1(-& -+ 2(/ B,+(/ +0 84+ :4+-+/ #+=&,(, 14 /$14(.$70 -+ :(,+=(Q (0&1( -+<(=& -+ .(-( 40( -+ +22(/ .& +/ 84+ 84$+,+/ #+=&,(,2( 6 .4B0-& +#:+5(,B/ ( A(.+,2&> 7.G HC-D,-/R+J )TO+Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk )TO+Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk )CI,0+ .OP/.V+S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkk 8R.P-HR/T, OC-CH )TO+Sv kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk )TO+Sv kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkk )CI,0+ .OP/.V+J .OP/.V+J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkk
6HE+G.J R+OPHG-/0+J )TO+Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk )TO+Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkk )CI,0+ .OP/.V+J .OP/.V+J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkk
66 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
#.R.J/0H0.J JH-/JQ.RYHJ )TO+Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk )TO+Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk )CI,0+ .OP/.V+S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk .OP/.V+S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkk %.JP+,JH\/E/0H0 R+OPHG-/0H )TO+Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk )TO+Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk )CI,0+ .OP/.V+S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk .OP/.V+S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkk )+OC,/RHR/T, )TO+Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk )TO+Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk )CI,0+ .OP/.V+S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk .OP/.V+S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkk ",-/O/0H0 )TO+Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk )TO+Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk )CI,0+ .OP/.V+S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkk '/K.GJ/T, . /,-.G.J.J OC-C+J )TO+Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk )TO+Jkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkk )CI,0+ .OP/.V+S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk .OP/.V+S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkk
67 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& c<2 '5 )&8)9"#: ) A#@ A%&3@5L87 >(5 $5#:& '5 L" %5@8)" )&L& A8'%5 4.GHGNC/VH -CJ PG+\E.OHJ P+,/.,0+ HE EH0+ /VNC/.G0+ .E ,rO.G+ NC. /,0/NC. EH /OP+G-H,R/H NC. E. 0HJ H RH0H C,+2 5OP/.VH P+G .E ,rO.G+ 1 PHGH EH OIJ /OP+G-H,-.S
68 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& cc2 '5 )&8)9"#: ) A#@ ?%587 '5 &A&%$(#"'8' A8%8 L54&%8% )&L& A8'%5 " .&01$04(.$70 +0.&01,(,B/ 40 2$/1(-& -+ 2(/ B,+(/ +0 2(/ 84+ :4+-+/ #+=&,(, 14 ,+2(.$70 .& :(-,+Q $0-$.( .&0 40( #(,.( +0 .4(2+/ -+ +22(/ +/1B/ <$+0 6 +0 .4B2+/ 84$+,+/ #+=&,(,>
3/.,
>C/.G+ O.M+GHG
12 8R.P-HR/T, 0. RH0H C,+ 0. O/J Y/M+J P+G E+ NC. G.HEO.,-. J+,2
vvvvvv
vvvvv
<2 6HE+G.J R+OPHG-/0+J R+, O/J Y/M+J2
vvvvvv
vvvvv
c2 8R.P-HR/T, 0. JCJ KHE+G.J2
vvvvvv
vvvvv
`2 8P+U+ NC. 0+U PHGH JH-/JQHR.G JCJ ,.R.J/0H0.J2
vvvvvv
vvvvv
g2 )COPE/O/.,-+ 0. E+J Y/M+J ., JCJ G.JP+,JH\/E/0H0.J P.GJ+,HE.J2
vvvvvv
vvvvv
h2 )+OPG+O/J+ 0. E+J Y/M+J H JCJ G.JP+,JH\/E/0H0.J QHO/E/HG.J2
vvvvvv
vvvvv
b2 %.FEHJ U ,+GOHJ HR.P-H0+J U J.FC/0+J P+G E+J Y/M+J2 n2 5J-/E+ 0. R+OC,/RHR/T, R+, E+J Y/M+J2
vvvvvv vvvvvv
vvvvv vvvvv
o2 )+,-HR-+ . /,-/O/0H0 R+, RH0H C,+ 0. .EE+J2
vvvvvv
vvvvv
1p2 $/.OP+ . /,-.G.J.J R+OPHG-/0+J R+, E+J Y/M+J2
vvvvvv
vvvvv
69 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& c`2 '5 )&8)9"#: ) A#@ A@8# '5 L54&%8 A8%8 ) L"7 9"4&7
*+,#$0(-& 14 -$(%07/1$.&@ -+.$-+ 84I 84$+,+/ A(.+, :(,( #+=&,(, ?%58
)*L&
)(?#'& "#")"&
vvvvvvvvvvvvvvvvv vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv vvvvvvvvvvvvvvvvv vvvvvvvvvvvvvvvvv vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv vvvvvvvvvvvvvvvvv vvvvvvvvvvvvvvvvv vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv vvvvvvvvvvvvvvvvv vvvvvvvvvvvvvvvvv vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv vvvvvvvvvvvvvvvvv vvvvvvvvvvvvvvvvv vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv vvvvvvvvvvvvvvvvv
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opyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
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
71 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
1<2aA@8#58)"*# 57$%8$;:")8 A5%7@ ;/1+ :,&.+/& ,+84$+,+@ +0 +/:+.$(2@ -+ 14 .,+(1$9$-(- :(,( $#(%$0(, 2& 84+ 0& +/ &<9$&> ?$0 +#<(,%&@ +2 <+0+3$.$& 84+ &<1+0%(/ :(,( :,&6+.1(, 14 9$-( /+,B #(6&, 84+ +2 .&/1& -+ 14 +/34+,5&> AHJ+J 0. EH AEH,.HR/T, 5J-GH-DF/RHS Z> L,+(, 6 .&0/1,4$, 04+/1,( 9$/$70 -+2 3414,&@ :,&6+.1(-( +0 04+/1,( $#(%$0(.$70 [> _+.&0&.+, 34+,5(/ \> K+1+.1(, -+<$2$-(-+/ ]> E$/4(2$5(, &:&,140$-(-+/ V> K+1+,#$0(, (#+0(5(/ g> K+3$0$, #+1(/ h> ;2(<&,(, :2(0+/ -+ (..$70 U> a(.+, /+%4$#$+01& :(,( 84+ /+(0 1(0%$<2+/
545%)")"& cg2 '5 )&8)9"#: ) A#@ A@8#58)"*# 57$%8$;:")8 '5 $( '578%%&@@& ;/.,$<+ +0 +2 +/:(.$& .&,,+/:&0-$+01+ -+2 .4(-,& -+ 2( :B%$0( /$%4$+01+ 2( $03&,#(.$70 84+ /+ 1+ :$-+J 12 @HJ QC.GVHJ R+, NC. RC.,-HJ PHGH J.FC/G HP+UH,0+ -C 0.JHGG+EE+ ! !
".14(2+/ '2(/ 84+ 6( 1$+0+/) N&1+0.$(2+/ ' +0 2(/ 84+ :4+-(/ :,&6+.1(, 14/ 34+,5(/ (.14(2+/
;/1(/ 34+,5(/ :4+-+0 /+,J 14/ +P:+,$+0.$(/@ .&0&.$#$+01&/@ .(:(.$-(-+/@ A(<$2$-(-+/@ <4+0&/ AB<$1&/ +1.> 72 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
<2 @HJ 0.\/E/0H0.J NC. -. /OP/0., J.FC/G 0.JHGG+EEI,0+-.] R+O+S E/O/-HR/+,.J] OHE+J YI\/-+J] .-R2 ! !
".14(2+/ '2(/ 84+ 1$+0+/) N&1+0.$(2+/ '+0 2(/ 84+ /+ :4+-+0 .&09+,1$, 14/ -+<$2$-(-+/ (.14(2+/> *(#<$I0 :4+-+0 /+, 34+,5(/ (.14(2+/ 84+ (2 0& /+, 41$2$5(-(/ (:,&:$(-(#+01+@ :(,( .&09+,1$,2(/ +0 34+,5(/@ /+ 1,(/3&,#(0 +0 -+<$2$-(-+/ :&1+0.$(2+/)
c2 &P+G-C,/0H0.J2 @+ NC. R+,J/0.G.J C,H +P+G-C,/0H0 PHGH R+,-/,CHG 0.JHGG+EEI,0+-. U E+FGHG -CJ O.-HJ OIJ /OP+G-H,-.JS ! !
".14(2+/ '2(/ &:&,140$-(-+/ 84+ 9+/ +0 +/1+ #+01&) N&1+0.$(2+/ '2(/ 84+ 14 9$/4(2$5(/ 84+ :4+-+0 :,+/+01(,/+ +0 +2 3414,& 6 84+ :4+-+/ (:,&9+.A(, :(,( 14 -+/(,,&22&)
`2 8O.,HVHJ2 @+ NC. .J C, P.E/FG+ PHGH -C RG.R/O/.,-+ U .E E+FG+ 0. -CJ +\M.-/K+J OIJ /OP+G-H,-.J2 ! !
".14(2+/ '2(/ (#+0(5(/ 84+ 9+/ +0 +/1+ #+01&) N&1+0.$(2+/ '2(/ 84+ 1T 9$/4(2$5(/ .& /4/.+:1$<2+/ -+ :,+/+01(,/+ +0 +2 3414,&)
73 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
A5%7@57
8)$(8@57
A&$5#)"8@57
12 WC.GVHJS )HPHR/0H0.J2 9H\/E/0H0.J2 3C.,+J YI\/-+J2
<2 '.\/E/0H0.J @/O/-HR/+,.J2 ",RHPHR/0H0.J2 LHE+J YI\/-+J2
'.E .,-+G,+ + O.0/+ NC. -. G+0.H2
c2 &P+G-C,/0H0.J $+0+ E+ NC. .J C,H P+J/\/E/0H0 PHGH 0.JHGG+EEHG-. U E+FGHG -CJ O.-HJ OIJ /OP+G-H,-.J2
`2 8O.,HVHJ $+0+ E+ NC. .J C, P.E/FG+ PHGH -C 0.JHGG+EE+ U .E E+FG+ 0. -CJ +\M.-/K+J OIJ /OP+G-H,-.J2
74 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& ch2 '5 )&8)9"#: ) A#@ 8#?@"7"7 '5 W(5%m87 k '53"@"'8'57] k '5 &A&%$(#"'8'57 k 8L5#8m87 K+ (.4+,-& ( 2( $03&,#(.$70 84+ -+3$0$/1+ +0 +2 +=+,.$.$& (01+,$&,@ ,+(2$5( 40 (0B2$/$/ ,+/:+.1& ( 14/ 1,+/ &<=+1$9&/ #B/ $#:&,1(01+/> L/J +\M.-/K+J OIJ /OP+G-H,-.JS Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk $+0+ E+ NC. /OP/0. C +\J-HRCE/VH .E E+FG+ 0. -CJ +\M.-/K+J2
$+0+ E+ NC. /OPCEJH .E E+FG+ 0. -CJ +\M.-/K+J2
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
75 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& cb2 '5 )&8)9"#: ) A#@ "#$5:%8)" '5 $(7 &345$"6&7 =>CD G.EHR/T, .,RC.,-GHJ .,-G. -CJ +\M.-/K+J 0. K/0H OIJ /OP+G-H,-.JB kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk =)TO+ E+J +GFH,/VHJ . /,-.FGHJ PHGH HPG+K.RYHG -CJ QC.GVHJ U EHJ +P+G-C,/0H0.JB kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
76 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
57$%8$5:"87 A8%8 $( )8%%5%8 @83&%8@ 545%)")"& cn2 '5 )&8)9"#: ) A#@ "#)W&%L"'8'57 >(5 $5#:& 7&3%5 L" )8%%5%8 @83&%8@ v+,(,84$5( 14/ $0.&03&,#$-(-+/ :&0$+0-& (2 2(-& $584$+,-& +2 0T#+,& 84+ $0-$84+ 2( $#:&,1(0.$( 84+ 2+ -(/ ( .(-( 40(> ;#:$+5( :&, +2 0T#+,& Z :(,( 2( #B/ $#:&,1(01+J
77 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
12 &G/.,-HR/T, YHR/H .E E+FG+ U EHJ P+J/\/E/0H0.J 0. RG.R/O/.,-+] G.-+J U G/.JF+J t4/.(, &:&,140$-(-+/ -+J ! '.JHGG+EE+ -DR,/R+ ! '.JHGG+EE+ 0/G.R-/K+ ! '.JHGG+EE+ YHR/H EH HC-+,+O^H ! '.JHGG+EE+ 0. EH RG.H-/K/0H0 ! &G/.,-HR/T, PHGH 5K/-HG QGHRHJ+JU \rJNC.0H 0. J.FCG/0H0 U .J-H\/E/0H0 )HGHR-.G^J-/RHJ 0. EHJ 0/Q.G.,-.J +G/.,-HR/+,.J 0. RHGG.GH EH\+GHES '578%%&@@& 98)"8 @8 8($&Lq8 5 "#'5A5#'5#)"82 Z> ;2 9(2&, 340-(#+01(2 -+ /+, (4170& 6 2( 2$<+,1(- -+ +2+%$, +2 +/1$2& -+ 9$-( :,&:$& [> l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a(6 $0.2$0(.$70 6 %4/1& :&, $09+01(,@ -+/(,,&22(, & 3&,#(, (2%& :&, .4+01( :,&:$( ]> ?+ <4/.( 2( .,+(.$70 6 A(6 (-+#B/ $01+,I/ +0 2&%,(, ,+/421(-&/ :(,( 2( :,&:$( /(1$/3(..$70 6 2( $0-+:+0-+0.$( 3$0(0.$+,( '578%%&@@& k L8#$5#"L"5#$& '5 (#8 A&7")"*# 75:(%8 k 57$83@52 Z> ;2 9(2&, .+01,(2 84+ -+1+,#$0( 2(/ -+.$/$&0+/ ,+/:+.1& -+ 2( .(,,+,( :,&3+/$&0(2 +/ 2( +/1(<$2$-(- 6 2( .&0/&2$-(.$70 -+ 2( .(,,+,( ( 2(,%& :2(5&@ <4+0(/ :,+/1(.$&0+/ 6 /+%4,$-(-
78 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
[> ?+ <4/.( 2( (-(:1(.$70 ( 2&/ :2(0+/ 84+ 2( &,%(0$5(.$70 A(.+ :(,( /4 .(,,+,( -+ 1,(<(=&@ $0-+:+0-$+01+#+01+ -+ 2(/ .(:(.$-(-+/ 6 (/:$,(.$&0+/ :,&:$(/ \> a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a(6 %4/1& 6 :,+3+,+0.$( :&, ,+(2$5(, 1,(<(=&/ -+01,& -+ #+1(/ +/:+.$3$.(/ 84+ /+ 2&%,(0 .&0 1(,+(/ -+ .(2$-(-> ]> ?+ :,+3$+,+ 1,(<(=(, 6 0& 9+0-+, 2&/ ,+/421(-&/ '578%%&@@& '"%5)$"6& d'"%5))"*# & :5%5#)"8 :5#5%8@e2 Z> ;2 9(2&, .+01,(2 +/ +2 -+ /+, .(:(5 -+ (&,<+, #(6&,+/ ,+/:&0/(<$2$-(-+/> [> ?+ <4/.(0 2(/ &:&,140$-(-+/ -+ (/.+0-+, +0 2( +/.(2( =+,B,84$.( A(.$( 2( -$,+..$70 & %+,+0.$( %+0+,(2@ (2 $01+%,(, 2&/ &<=+1$9&/ -+ 2( &,%(0$5(.$70 .&0 2&/ :,&:$&/> \> a(6 %4/1& 6 :,+3+,+0.$( :&, -+/(3$(,/+ :(,( .,+.+, -+01,& -+ 40 .&01+P1& -+ $0.+,1$-4#<,+@ 84+ $#:2$.( /+, .(:(5 -+ $-+01$3$.(, :,&<2+#(/ +0 9(,$(/ B,+(/ ( 2( 9+5@ :(,( 22+%(, ( 2& +/+0.$(2 6 1(, -+.$/$&0+/ 84+ ,+/4+29(0 $01+%,(2#+01+ 2( /$14(.$70> ]> ?+ :,+3$+,+ 0& /&2& 2&%,(, +2 ,+/421(-&@ /$0& 1(#<$I0 9+0-+,2&@ 6( 84+ +/1& +/ +/1,(1I%$.& :(,( /4 :,&6+..$70 +0 2( &,%(0$5(.$70>
545%)")"& co2 '5 )&8)9"#: ) A#@ $( A%5W5%5#)"8 A&% 8@:(#8 &%"5#$8)"*# '5 )8%%5%8 ?+Y(2( 14 :,+3+,+0.$( :&, (2%40( -+ 2(/ &,$+01(.$&0+/ -+ .(,,+,( 84+ (.(<(#&/ -+ 9+,> ?$ +0.4+01,(/ #B/ -+ 40(@ -+3$0+ .4(2 1$+0+ :,$&,$-(-
79 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
:(,( 1$ /&<,+ 2&/ -+#B/> "/C :&-,B/ +/1(<2+.+, 2( &,$+01(.$70 84+ A(/ -(-& A(/1( A&6 ( 14 .(,,+,( :,&3+/$&0(2> kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk RM4I :$+0/(/ -+ +/1( &,$+01(.$70 84+ 2+ A(/ -(-&S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk RM4$+,+/ A(.+,2+ (2%T0 .(#<$&S ?F Hm RL4B2 /+,C( 2( ,(570 -+ 40 ?F & -+ 40 HmS kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
545%)")"& `p2 '5 )&8)9"#: ) A#@ L"7 &345$"6&7 '5 )8%%5%8 @83&%8@ 7 @&7 7":("5#$57S Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk V>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
80 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
K+ 2( #$/#( 3&,#( +0 84+ 1,(<(=(/1+ +0 +2 +=+,.$.$& \V@ /&<,+ 2( :2(0+(.$70 +/1,(1I%$.( -+ 14 -+/(,,&22& .& :+,/&0(@ (A&,( A(52& (.+,.( -+ 2( :2(0+(.$70 +/1,(1I%$.( -+ 14 .(,,+,( -+ 1,(<(=&> 545%)")"& `12 '5 )&8)9"#: ) A#@ A@8#58)"*# 57$%8$;:")8 '5 $( )8%%5%8 A%&W57"@ N+,/&0(2+/
".14(2+/
N&1+0.$(2+/
12 WC.GVHJ L(:(.$-(-+/> a(<$2$-(-+/> ".1$14-+/> t4+0&/ AB<$1&/> <2 '.\/E/0H0.J D$#$1(.$&0+/> F0.(:(.$-(-+/> ".1$14-+/> X(2&/ AB<$1&/> K+ 2( &,%(0$5(.$70 c2 &P+G-C,/0H0.J *&-& 2& 84+ +/ 40( :&/$<$2$-(- :(,( -+/(,,&22(, 14 .(,,+,( -+ 1,(<(=& -+01,& -+ 2( &,%(0$5(.$70> `2 8O.,HVHJ *&-& 2& 84+ +/ 40 N+2$%,& :(,( +2 K+/(,,&22& -+ 14 L(,,+,( :,&3+/$&0(2>
81 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& `< '5 )&8)9"#: ) A#@ 8#?@"7"7 '5 W&%$8@5m87] '53"@"'8'57 k '5 &A&%$(#"'8'57 k 8L5#8m87 L&0 <(/+ +0 2( $03&,#(.$70 84+ &<149$/1+ +0 +2 +=+,.$.$& (01+,$&,@ 1+ :,&:&0+#&/ A(.+, 40 (0B2$/$/ -+ 14/ 1,+/ &<=+1$9&/ #B/ $#:&,1(01+/ :(,( 14 .(,,+,( -+ 1,(<(=&>
*4/ &<=+1$9&/ #B/ $#:&,1(01+/J Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
*&-& 2& 84+ $#:$-+ 4 &1(.42$5( +2 2&%,& -+ 14/ &<=+1$9&/>
*&-& 2& 84+ $#:42/( +2 2&%,& -+ 14/ &<=+1$9&/>
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
82 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& `c2 '5 )&8)9"#: ) A#@ "#$5:%8)"*# '5 $(7 &345$"6&7 '5 )8%%5%8 '5 $%8384& RM4I ,+2(.$70 +0.4+01,(/ +01,+ 14/ &<=+1$9&/ -+ .(,,+,( -+ 1,(<(=& #B/ $#:&,1(01+/S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk RL7#& 2&/ &,%(0$5(/ + $01+%,(/ :(,( (:,&9+.A(, #+=&, 14/ 34+,5(/ 6 14/ &:&,140$-(-+/S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk D&/ +=+,.$.$&/ (01+,$&,+/ /+ 340-(#+01(0 +0 2( :,+/4:&/$.$70 &:+,(1$9( -+ 2( NHD 84+ -$.+ 2& /$%4$+01+J '.-GIJ 0. -+0H R+,0CR-H YHU C,H /,-.,R/T, P+J/-/KH U .s/J-. HEFr, R+,-.s-+ ., .E NC. .JH R+,0CR-H .J r-/E U -/.,. KHE+G2 ;/ -$3C.$2 .&0.+<$, 84+ .&0-4.1(/ /$0$+/1,(/ .& :&, +=+#:2& 2( (41&(%,+/$70 & 2( 9$&2+0.$( -+ 40( :+,/&0( A(.$( &1,( :4+-(0 1+0+, 40( $01+0.$70 :&/$1$9(> ?$0 +#<(,%&@ (2 +P(#$0(, +2 .&01+P1&@ /+ :4+-+ -+/.4<,$, 84+ 2( :+,/&0( 1,(17 -+ 2&%,(, (2%& <4+0& .&0 +22( 6 A(.$( +22( #$/#(> N&, +=+#:2&@ %&2:+(, ( &1,& :4+-+ /+, 40 (.1& -+ -+3+0/( -+:+0-$+0-& -+ 2(/ .$,.40/1(0.$(/Q 0& /(2$, -+ 2( .(/( +0 40 (Y& :4+-+ ,+/:&0-+, ( 40 #$+-& #46 ,+(2 -+ (2%& $#(%$0(,$&> ?$ +/+ (2%& ( 2& 84+ /+ 2+ 1+#+ 34+,( ,+(2@ 2( .&0-4.1( /+,C( 9(2$&/( :&,84+ 2( :+,/&0( /+ +/1(,C( :,&1+%$+0-&> D& $#:&,1(01+ +/ ,+/:+1(, 2( $01+0.$70 :&/$1$9( 84+ A(6 -+1,B/ -+ 2(/ .&0-4.1(/ 84+ 84$+,+/ .(#<$(,@ :&,84+ /72& (/C :4+-+/ :,&:&0+, (21+,0(1$9(/ #B/ T1$2+/ 6 :,&-4.1$9(/ :(,( 2&%,(, +/( #$/#( $01+0.$70> N&0+,/+ ( +9(24(, 2& (:,&:$(-& & 0& -+ 40( .&0-4.1( & 1,(1(, -+ .(#<$(, 83 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
+P.24/$9(#+01+ 2( .&0-4.1(@ :,&-4.+ ,+/$/1+0.$(/ $0T1$2+/ 6 -$3C.$2#+01+ 22+9( ( 40 .(#<$&> s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{@ ,+/:+1(, /4 #&-+2& -+2 #40-&@ +P:2&,(, 2(/ :&/$<2+/ $01+0.$&0+/ :&/$1$9(/ -+1,B/ -+ /4 .:&,1(#$+01& 6 +0.&01,(, &1,(/ #(0+,(/ -+ .&0/+%4$, 14/ ,+/421(-&/ /(1$/3(.$+0-& 1(#<$I0 /4 $01+0.$70 :&/$1$9(> ;0 &1,(/ :(2(<,(/@ /+, 32+P$<2+> K+/:4I/@ .&0/$-+,( &1,(/ :&/$<$2$-(-+/> RN&-,C(/ 41$2$5(, +/1( (:,&P$#(.$70 :(,( #+=&,(, 14/ ,+2(.$&0+/ .&0 14 =+3+@ .&0 14/ .&2+%(/@ .&0 14 3(#$2$(@ .&0 14/ A$=&/@ .&0 14 :(,+=(S
84 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
;/ T1$2 ,+:2(01+(,/+ 2&/ :,&:$&/ .:&,1(#$+01&/ -+ #(0+,( A(<$14(2> ;/1& +/@ &+,9( 2&/ ,+/421(-&/ 84+ +/1B/ &<1+0$+0-&@ $-+01$3$.( 2( $01+0.$70 :&/$1$9( -+1,B/ -+ 2&/ .:&,1(#$+01&/ -+ &1,&/ 6 :,+%T01(1+ nRa(6 40( #(0+,( #+=&, -+ .&0/+%4$, #$ :,&:$( $01+0.$70 :&/$1$9(Sp> O0( #(0+,( /$#$2(, -+ +P:,+/(, +/1( :,+/4:&/$.$70 +/ (/CJ D( %+01+ /$+#:,+ A(.+ 2& 84+ .,++ 84+ +/ .&,,+.1& 6 2& 84+ #+=&, 340.$&0( +0 /4 :,&:$( ,+(2$-(->
5E R+,+R/O/.,-+ .J /OP+G-H,-.] P.G+ EH HRR/T, .J QC,0HO.,-HE2 "A&,( +/ 1$+#:& -+ 84+ 22+9+/ ( 2( :,B.1$.(@ ( 2( ,+(2$-(- -+ 14 9$-( +2 #(01+0+, 14/ W&%$8@5m87@ +2$#$0(, 14/ '53"@"'8'57@ 1(, 2(/ &A&%$(#"'8'57 84+ 2( 9$-( 1+ :,+/+01( 6 +9$1(, 2(/ 8L5#8m87 84+ /+ 1$+0+0 ( 2& 2(,%& -+ 04+/1,& -+/(,,&22&> *+ $09$1& ( 84+ 1+0%(/ +0 #+01+ 1&-( 2( $03&,#(.$70 84+ &<149$/1+ (2 ,+(2$5(, 2&/ +=+,.$.$&/ -+ I/1+ #(04(2@ 41$2$5(0-& :&, +=+#:2&J ! ! ! ! !
F)<+1*+ )% $% 43L+11B%. O+L $% J&0& -&**+<) @)+*3L+1 "39$2&, !,-13931*+ )% $% *391& 4)1,&%+* E& :$) ,) 0) &-$11+
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
85 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
)#$*2) (25$*-%(& 9+) -()#) /(?&*') 2)-&'Y ,& 6* 2&1$*0& .) ,& 6)#-) #$ ,$ *)&,(X& 5$* ,$' '(6+()#-)' 2$-(@$'<
U. /& 53,$+*3L+ *+ 3#4&10+%-3+ ") *+, #)0+,. V. /& 03)%) -&%&-3#3)%0&, ") -B#& 7+-)1*&. N. A3)%) #3)"& + -))0)1,)8 A3)%) #3)"& + J1+-+,+1 E+ F/E 6 *+, #)0+, 6 &92)035&, L4(0-& t(0-2+, 6 l,$0-+, +/14-$(,&0 ( 2&/ 1+,(:+41(/ 84+ 2&%,(<(0 (2.(05(, ,+/421(-&/ $#:+0/(<2+/ :&, /4/ .&2+%(/@ -+/.4<,$+,&0 84+ +/1(/ :+,/&0(/@ (40 :,(.1$.(0-& #+1&-&2&%C(/ -$3+,+01+/@ .:(,1C(0 40( #$/#( +/1,(1+%$(> ?4 |37,#42( -+ IP$1&} $0.24C( 1,+/ %,(0-+/ 3(/+/J G+,) U= ),0+9*)-)1 &92)035&, -*+1&, 6 93)% ")J3%3"&,. G+,) V= 41)5)1 $% ")0+**+"& 41&-)"3#3)%0& ") -)&9+-3B%. G+,) N= #+%0)%)1 $% -&10+#3)%0& #$6 J*)I39*). !% F/E 4+1+ :$) $% &92)035& ,) -&%,3")1) 93)% J&1#+"& ")9) 0+1 )% -$)%0+ f -&%-)40&, -*+5)= 1. En términos positivos y entender que el cambio no se da, a menos que vaya dirigido hacia algo que le interese y que uno pueda controlar.
2. Definida con precisión y en términos multisensoriales
3. Las metas deben ser tangibles, verificadas y medibles mediante un procedimient o preciso y de corto, mediano y largo plazo.
4. Iniciada y mantenida por la persona que quiere alcanzarla, pues lo que anda buscando ya lo posee y sólo es cuestión de descubrirlo y darle oportunidad de emerger.
5. Coincidente con las creencias y valores más importantes del individuo, ya que el establecer metas es esencial, pero sólo es el principio, debe conocer cómo trabajar para conseguirlas.
86 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
1c2a A@8#57 '5 8))"*# m,$+01(.$70 84+ 2+ A(/ -(-& ( 14 .(,,+,( :,&3+/$&0(2 A(/1( A&6 ! H4+9(/ :&/$<$2$-(-+/ :(,( 14 :2(0 -+ .(,,+,( ! N2(0 -+ (..$70J 14/ .:,$/&/ ! ?+%4$#$+01& -+2 :2(0 -+ (..$70 ! O/& -+2 1$+#:&b9$-( ! aB<$1&/ ! L&0.24/$&0+/ (7& '5 $( $"5LA& w 6"'8 !
K3 03)#4& ), #3 53"+ *+ :,&:&0+#&/ :&, 1(01& 84+J A3)#4& g (3"+ _ 5&*& 5*$>&*,$ @)&2$' )'-&' *)/,)Z($#)'
8E H,HE/VHG E+ NC. Y.O+J Y.RY+ R+, ,C.J-GH K/0H YHJ-H Y+U] H,HE/VHO+J E+ NC. Y/R/O+J R+, ,C.J-G+ -/.OP+S P$ 9+) 3(%('-) %$# -+ @(.& ` ,$ 3(%('-) %$# -+ -()25$
7/ NC/.G.J JH\.G J/ YHJ CJH0+ \/., -C K/0H] -/.,.J NC. K.G RTO+ YHJ CJH0+ -C -/.OP+ EHJ <` Y+GHJ 0. RH0H 0^H 0. .EEHS a'&'-) >()# -+ -()25$ ` a'&'-) >()# -+ @(.&
7/ YHJ OHEFHJ-H0+ -C -/.OP+] -HO\/D, YHJ OHEFHJ-H0+ -C K/0HS N()25$ 2&,6&'-&.$ ` b(.& 2&,6&'-&.&
)CH,0+ E. 0HJ /OP+G-H,R/H H -C K/0H] .J NC. E. 0HJ /OP+G-H,R/H H -C -/.OP+ HE CJHGE+ ., E+ NC. .J /OP+G-H,-. PHGH -C K/0HS R25$*-%(& .) -+ @(.& ` R25$*-%(& .) -+ -()25$
87 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
545%)")"& ``2 '5 )&8)9"#: ) A#@ A@8#57 '5 8))"*#S $(7 )&LA%&L"7&7 *4 &<=+1$9& 0T#+,& Z +/J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk *+ .:,+1+/ (J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk D& #B/ -$3C.$2 -+ ,+(2$5(, +0 .4(284$+, :,&6+.1& +/ +2 :(/& 84+ 2& $0$.$(> RM4I +/ 2& :,$#+,& 84+ 1$+0+/ 84+ A(.+, :(,( ,+(2$5(, 14 &<=+1$9& #B/ $#:&,1(01+@ +2 0T#+,& ZS N,$#+, :(/&J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkk RN(,( 84IS kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkk
88 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
RL4B0-&S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkk
RL4B2 +/ +2 /+%40-& :(/&S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkk RN(,( 84IS kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkk RL4B0-&S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkk
RL4B2+/ /&0 2&/ :(/&/ /$%4$+01+/S RL4B0-&S 12vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv v vvvvvvvvvvvv vvvvvvvvvvvvv vvv
89 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar <2vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv v vvvvvvvvvvvv vvvvvvvvvvvvv vvvv c2vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv v vvvvvvvvvvvv vvvvvvvvvvvvv vvv `2vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv v vvvvvvvvvvvv vvvvvvvvvvvvv vvv g2vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv v vvvvvvvvvvvv vvvvvvvvvvvvv vvv
*4 &<=+1$9& 0T#+,& [ +/J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk *+ .:,+1+/ (J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkk
545%)")"& `g2 '5 )&8)9"#: ) A#@ 75:("L"5#$& '5@ A@8# '5 8))"*# *+ ,+.+0-(#&/ ,+9$/(, .(-( /+#(0( 2& 84+ A(/ (9(05(-& +0 14/ &<=+1$9&/ 6 .:,$/&/> ;/1+ /+%4$#$+01& /+#(0(2 1+ (64-(,B ( #(01+0+, +2 ,4#<& .&03&,#+ ( 2& 84+ :2(0+(/1+ 90 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
A(.+, 6 ( +9(24(, 14/ 2&%,&/ ,+/:+.1& ( 2(/ #+1(/ 84+ 1+ A(/ :,&:4+/1&> ?$ A(.+/ 84+ +/1+ /+%4$#$+01& /+#(0(2 /+ 94+29( 40 AB<$1& 84+ 1+ (64-+ ( /+, .&0/1(01+ .&0 14/ &<=+1$9&/@ #(01+0-,B/ 40( 34+,5( #46 9(2$&/( +0 14 9$-(> 545%)")"& `h2 '5 )&8)9"#: ) A#@ 9?3"$&7 D&/ /+,+/ A4#(0&/ 1+0-+#&/ ( 4/(, 04+/1,& 1$+#:& ~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kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
91 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
X+ A( /$-& T1$2 :(,( &<1+0+, ,+/421(-&/ 9(2$&/&/ .&J kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk RM4I AB<$1&/ 1+ %4/1(,C( -+/(,,&22(,S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk RN(,( 84IS kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkk RL7#& -+/(,,&22(,B/ +/1+ 04+9& AB<$1&S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
92 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
RL&0 84+ ,41$0(S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk N&-+#&/ ,+/4#$, 84+ A(/1( (84C A(/ 2&%,(-& 6( +/1,4.14,(, 40 :,&6+.1& -+ 9$-( 6 40 :2(0 -+ .(,,+,( -+ 1,(<(=&@ 84+ 1+ -+3$0+J ! ! ! ! ! ! !
RM4$I0 +,+/S RM4$I0 84$+,+/ /+,S RN(,( 84I +/1B/ (84CS RL7#& 84$+,+/ /+%4$, 4/(0-& 14 1$+#: & ~ 9$-(S R*4/ &<=+1$9&/S R*4/ :2(0+/ 6 (..$&0+/S RM4I /+%4$#$+01& 0+.+/$1(/ -(, ( 14/ :2(0+/S 545%)")"& `b2 '5 )&8)9"#: ) A#@
))@(7"9 Z> R*$+0+/ -+3$0$-& .2(,(#+01+ +0 +/1+ #+01& 84$+0 +,+/ 1T 6 84$+0 84$+,+/ /+,S *4/ .&0.24/$&0+/ +0 +/1+ /+01$-& /&0 kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk 93 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkk [> R*$+0+/ 2( .2(,$-(- +0 +/1+ #+01& -+ .4B2 +/ +2 /+01$-& -+ 1T 9$-(@ 14 ,(570 -+ /+,@ /(<+/ :(,( 84+ 84$+,+/ 9$9$,S ;0 .(/& 0+%(1$9& R+0 84I +1(:( -+2 :,&.+/& -+ (.2(,(.$70 1+ +0.4+01,(/S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk *+ ,+.+0-(#&/ ,+%,+/(, (2 .(:C142& V 6 1,(<(=(, 04+9(#+01+ 2&/ +=+,.$.$&/ -+ ,+32+P$70 84+ :4+-+0 (64-(,1+ ( -+3$0$,2&> ;0 .(/& (3$,#(1$9& R.4B2 +/S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkk
94 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
\> RM4I &<=+1$9&/ 9$1(2+/@ 1(2 .& 2&/ 9+/ (A&,(@ /&0 2&/ 84+ 84$+,+/ 84+ 2+ -+0 /+01$-& ( 14 9$-(S (>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk <>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk .>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk ->kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk +>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk ]> RL7#& (/+%4,(,B/ 84+ .&01$04(,B/ -+/(,,&22B0-&1+ .& /+, A4#(0& 6 .7#& 9$/4(2$5(/ 14 (41&,,+(2$5(.$70S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk 95 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
kkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkk V> RM4I 1+ A(/ .:,+1$-& ( 2&%,(,S Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk V>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk g>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk
96 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
g> RL4B2+/ /&0 2(/ $0.&03&,#$-(-+/ 1$+0+/ -+ 14 9$-(S
#B/ $#:&,1(01+/ 84+
Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk V>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk g>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkk
97 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
h> R*$+0+/ .2(,$-(- -+ .4B2+/ /&0 2&/ 9(2&,+/ 84+ :,+3$+,+/ 9$9$, +0 14/ (.14(.$&0+/ -+ .(-( -C(S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkk (> ;0 14 =+,(,84C( -+ 9(2&,+/ 6 #+1(/@ 2(/ :,$0.$:(2+/ :(,( 1$ R;/1B0 .2(,(/S RL4B2+/ /&0S Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk V>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk g>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk 98 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
h>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk <> RN+,.$<+/ .&0%,4+0.$( +0 14 (.14(.$70 .&1$-$(0(@ +01,+ 2& 84+ :$+0/(/ 84+ +/ 9(2$&/& + $# :&,1(01+ :(,( 1$ 6 2& 84+ A(.+/ .(-( -C(S ;0 .(/& 0+%(1$9& R-70-+ 1+ :(,+.+ 84+ +/1(/ / $+0-& $0.&0%,4+01+S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk *+ ,+.+0-(#&/ ,+%,+/(, (2 .(:C142& g 6 1,(<(=(, 04+9(#+01+ 2&/ +=+,.$.$&/ -+ ,+32+P$70 84+ :4+-+0 (64-(,1+ ( :,+.$/(, 14/ :401&/ -+ $0.&0%,4+0.$( :(,( A(.+, 84+ 14/ (..$&0+/ .&$0.$-(0 .&0 2& 84+ 1T :$+0/(/> ;0 .(/& (3$,#(1$9& R+0 84I 1+ /$+01+/ #B/ .&0%,4+01+S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkk
99 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
U> R*$+0+/ -+3$0$-( 14 9$/$70 -+ 2& 84+ 84$+,+/ A(.+, .&0 14 9$-( -+ (84C +0 (-+2(01+S ;0 .(/& 0+%(1$9&@ 1+ ,+.+0-(#&/ ,+%,+/(, (2 .(:C142& g 6 1,(<(=(, 04+9(#+01+ +0 2&/ +=+,.$.$&/ 84+ :4+-+0 (64-(,1+ ( (.2(,(,2&> ;0 .(/& (3$,#(1$9& RL4B2 +/ 14 9$/$70 -+ 2& 84+ 84$+,+/ A(.+, .&0 14 9$-( -+ (84C +0 (-+2(01+S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk j> RL4B2+/ /&0 2(/ $0.&03&,#$-(-+/ 1$+0+/ -+ 14 /(24- 3C/$.( 6 #+01(2S
#B/ $#:&,1(01+/ 84+
Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk
100 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
]>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk V>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk Zd> R*$+0+/ .2(,(/ 2(/ B,+(/ -+ &:&,140$-(- +0 84+ :4+-+/ #+=&,(, 14 /(24- 6 +2$#$0(, 14/ $0.&03&,#$-(-+/S Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk V>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk
101 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
ZZ> RL4B2+/ /&0 2&/ :,&<2+#(/ #B/ $#:&,1(01+/ 84+ 1$+0+/ +0 14 ,+2(.$70 .& :(,+=( 6 .& :(-,+S Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk V>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk Z[> R;/1B0 .2(,&/ :(,( 1$ 2&/ &<=+1$9&/ .&0 #+=&,(, 14 9$-( 3(#$2$(,@ .& :(,+=( 6 .& +2$#$0(, 14/ $0.&03&,#$-(-+/S ;0 .(/& 0+%(1$9& 1+ ,+.+0-(#&/ ,+%,+/(, (2 1,(<(=(, 04+9(#+01+ 2&/ +=+,.$.$&/ -+ (0B2$/$/ (64-(,1+ ( -+3$0$,2&/> ;0 .(/& (3$,#(1$9& R.4B2+/ /&0 +/&/ &<=+1$9&/S
84+ 84$+,+/ :(-,+@ :(,( .(:C142& h 6 84+ :4+-+0
Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk
102 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
[>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk V>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk Z\> RK+3$0$/1+ .4B2+/ /&0 14/ 34+,5(/ 6 -+<$2$-(-+/ #B/ $#:&,1(01+/ ,+/:+.1& -+ 14/ &<=+1$9&/ -+ 9$-( #B/ :,$&,$1(,$&/ '/(24-@ 9$-(@ 3(#$2$(,+/)@ (/C .& 2(/ &:&,140$-(-+/ 6 (#+0(5(/ 84+ 9$/4(2$5(/S 7/ .J-IJ 0.R/0/0+ H JHRHG .E OIs/O+ PG+K.RY+ 0. -CJ QC.GVHJ U +P+G-C,/0H0.J =RCIE .J -C .J-GH-.F/HB kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkk
103 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
R;/1B/ -+.$-$-& ( #$0$#$5(, +2 $#:(.1& 0+%(1$9& 84+ 1$+0+0 14/ -+<$2$-(-+/ :(,( 14 9$-( 6 2(/ (#+0(5(/ 84+ :4+-+0 (3+.1(,2(S R*$+0+/ 1(#<$I0 (84C 40( +/1,(1+%$(S kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk Z]> t(/(-& +0 2(/ $0.&03&,#$-(-+/ 84+ 1$+0+/ /&<,+ 14 .(,,+,( 2(<&,(2@ R1$+0+/ 4<$.(-(/ 2(/ B,+(/ -+ &:&,140$-(:(,( -(,2+ +2 +03&84+ 84+ 1T 84$+,+/S ;0 .(/& 0+%(1$9&@ 1+ ,+.+0-(#&/ ,+%,+/(, (2 .(:C142& j 6 1,(<(=(, 04+9(#+01+ +0 2&/ +=+,.$.$&/ 84+ :4+-+0 (64-(,1+ ( -+3$0$,2&> ;0 .(/& (3$,#(1$9&@ R.4B2+/ /&0 2&/ &<=+1$9&/ -+ 14 .(,,+,( -+ 1,(<(=&S Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk
104 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
V>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk ZV> "2 1+0+, +/1(<2+.$-& 6( 14 +/1,(1+%$( -+ 9$-( .&0 2&/ &<=+1$9&/ -+ 2(/ -$3+,+01+/ B,+(/ 84+ 2( $01+%,(0@ .&0 2(/ :,$&,$1(,$(/ -+ 14 /(24- 6 9$-(@ 3(#$2$(,+/ 6 -+ 14 .(,,+,( -+ 1,(<(=&@ $0-$.( 2&/ .$0.& &<=+1$9&/ -+ 9$-( #B/ $#:&,1(01+/ :(,( 1$ +0 +/1+ #+01& 6 .&0 2&/ 84+ +/1(/ .:,+1$-&> Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk \>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk V>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk Zg> RL4B2+/ /&0 14/ #+=&,+/ AB<$1&/@ .&0 2&/ 84+ 1+ (:&6(,B/ :(,( 2&%,(, 14/ &<=+1$9&/S Z>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk [>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk 105 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com
No tener una Estrategia Es el mejor Plan para fallar
\>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk ]>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk V>kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk kkkkkkkkkkkkkkkkk
Zh> K( /+%4$#$+01& :+,$7-$.(#+01+ ( 2(/ (.1$9$-(-+/ 84+ 1+ :,&:4/$/1+@ 0& 1+ +0%(Y+/@ #(01I0 2( 9&2401(- 6 -$/.$:2$0( 6 2( 3+ -+ 84+ +/1& 1+ 22+9(,B ( ,+(2$5(, 14/ /4+Y&/ 6 (/:$,(.$&0+/ #B/ (0A+2(-&/@ 2( -+.$/$70 +/ 146( 6 -+ 0(-$+ #B/>
106 Copyright © 2013 Todos los derechos reservados www.escuelasuperiordepnl.com