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Entrepreneurial Motivation
Guided By – By – Vishal Rana. (Lecturer) SAGAR KOTECHA MBA - I
What is Motivation?
Motivation derived from the word ‘motive’ ‘motive’.. Motivation is an inner spirit that activates and directs our behaviour towards our goals. It is an ongoing process. process .
Basic elements of the process of Motivation : are – are – 1) Motive 2) Behaviour & 3) Goal.
Process of Motivation
Motivation Theories :
Maslow’s Need Hierarchy Theory -
Work itself is the motivation Self respect, achieve mt Affection,, friendship Affection Job & family security protection. food, clothing, air, shelter, water,
Motivation Theories :
David McClelland’s Acquired Needs Theory
According to him - 3 Types of needs.
1. Need for Affiliation 2. Need for Power 3. Need for Achievement
Motivation Theories :
David McClelland’s Acquired Needs Theory -
1. Need for Affiliation : – A desire to belong to a Group. – A desire to interact with others. – A desire to be liked by others. – A desire to live & work together. – A desire to make routine jobs more bearable.
Motivation Theories :
David McClelland’s Acquired Needs Theory -
2. Need for Power : – A desire to control others. – A desire to manipulate others. – Political orientation. – Leadership to influence others.
Motivation Theories :
David McClelland’s Acquired Needs Theory -
3. Need for Achievement : – High desire for achievement. – Moderate risks. – Pre-occupation with the task. – Satisfaction of accomplishment. – Need for immediate feedback.
Motivating Factors : A. Internal Factors : – Desire to do something new. – Educational background. – Occupational background or experience.
Motivating Factors : B. External Factors : – Government assistance and support. – Availability of labour and raw material. – Encouragement from big business houses. – Promising demand for the product.
