1.0 EXECUTIVE SUMMARY
During the hot sunny day, it will definitely help to refresh people with cold pudding and beverages. Therefore, for this entrepreneurship project we decided to sell pudding with two types of flavors with toppings and mineral water. The two types of flavors were chocolate and corn.
We conducted our business for three days during UTHM ! th "onvocation. We sold our products at Tun#u Tun $minah library, badminton court and football field since there were were comp competi etitio tions ns held held at badm badmin into ton n cour courtt and and foot footba ball ll field field duri during ng the the first first day of convocation.
%efore %efore we sold sold our products, products, preparati preparations ons were were being being done done such as buying buying the materials and e&uipments needed for production of products. The prices of the materials and e&uipments needed were being surveyed first to ensure we can obtain the best price. The pudding were being prepared a night night before the actual day of the sales.
$fter the first day of sale, we got to #now that the most of the customer preferred chocolate flavor pudding compared to corn. Therefore, we produced more chocolate flavor pudding to satisfy the needs' of customer. The account for our sales was being calculated to #now the profit of the business.
2.0 BUSINESS DESCRIPTION
2.1 Business Backg!un"
$li $li %aba %aba (tal (talll is our our busi busine ness ss compa company ny's 's name name which which was was estab establi lish shed ed for for the the academ academic ic purpo purpose se of )ntrep )ntreprene reneurs urship hip.. This This busine business ss was founde founded d by our group group which which consists of si* members. +ur business sold cold pudding dadih- and some beverages during the University's !th "onvocation "eremony which was held from rd to !th +ctober at the Dewan (ultan /brahim, UTHM. %esides, we also sold our products during badminton and football competitions which were held in UTHM on rd +ctober. The idea to sell this product comes after long discussion. +nce we #new the upcoming convocation ceremony is going to be held in UTHM, we too# that opportunity to sell our products. We made another discussion among other groups which involve in selling their things about area of mar#eting and our products in order to minimi0e the competition. %efore we start our business, we listed all the ingredients needed to ma#e a cold pudding. Then, we made a survey about the prices of the ingredients in order to determine the net price for each item that we are going to sell on that day. +nce we obtained all the information about the prices, we made a target of selling. %y doing so, we can estimate the profits if we manage to sell all the products on that day. day. During the convocation day, we sold our products at Tun#u Tun $minah 1ibrary which is located near the convocation hall. The place was strategic as the people fre&uently too# a rest and wait their relatives who were graduating that day throughout the convocation ceremony ceremony.. %esides, we also sold our products at badminton badminton court and football football field whereas the competitions were held. We hope that we will provide a better service in the future, where the priority is the comfort and satisfaction of the customers.
2
2.0 BUSINESS DESCRIPTION
2.1 Business Backg!un"
$li $li %aba %aba (tal (talll is our our busi busine ness ss compa company ny's 's name name which which was was estab establi lish shed ed for for the the academ academic ic purpo purpose se of )ntrep )ntreprene reneurs urship hip.. This This busine business ss was founde founded d by our group group which which consists of si* members. +ur business sold cold pudding dadih- and some beverages during the University's !th "onvocation "eremony which was held from rd to !th +ctober at the Dewan (ultan /brahim, UTHM. %esides, we also sold our products during badminton and football competitions which were held in UTHM on rd +ctober. The idea to sell this product comes after long discussion. +nce we #new the upcoming convocation ceremony is going to be held in UTHM, we too# that opportunity to sell our products. We made another discussion among other groups which involve in selling their things about area of mar#eting and our products in order to minimi0e the competition. %efore we start our business, we listed all the ingredients needed to ma#e a cold pudding. Then, we made a survey about the prices of the ingredients in order to determine the net price for each item that we are going to sell on that day. +nce we obtained all the information about the prices, we made a target of selling. %y doing so, we can estimate the profits if we manage to sell all the products on that day. day. During the convocation day, we sold our products at Tun#u Tun $minah 1ibrary which is located near the convocation hall. The place was strategic as the people fre&uently too# a rest and wait their relatives who were graduating that day throughout the convocation ceremony ceremony.. %esides, we also sold our products at badminton badminton court and football football field whereas the competitions were held. We hope that we will provide a better service in the future, where the priority is the comfort and satisfaction of the customers.
2
2.2 Missi!n S#a#e$en#
The mission of our company is to produce a high &uality and new local brand of pudding to the world. We aim to be the first company to produce and e*port the t he local loca l brand Malaysian pudding dadih- throughout the world by providing the best value, wide assortment of goods goods and contin continuou uouss e*celle e*cellence nce based based on our busine business ss formul formula. a. Howeve However, r, the most most important important goal of our company company is to increase revenue revenue and profits in order to generate generate a fair return to our investors.
2.% &!a's ( O)*ec#i+es
2.%.1 O)*ec#i+es
•
To ma*imise the business profit in a short term. t erm.
•
To provide good and 3halal' products that can meet the satisfaction of the customers.
•
To introduce Malaysian brand of pudding to the world
•
To ensure the ability of the business to compete with competitors in the mar#et.
2.%.2 Oganisa#i!na' g!a's
The main goal of every organi0ation is to earn profits and to remain as a competitive organi0ation. The goal of the organi0ation is to4 •
)nsure the company is able to provide good and 3halal' product for customers.
•
)nsure good relations between management, employees and customers.
•
To produce s#illed manpower who can wor# well in the organi0ation.
•
)nsure the welfare of the employees guaranteed.
2., M!##! an" -!g!
5your satisfaction guaranteed6
2. -!ca#i!n
Universiti Tun Hussein +nn Malaysia, 789:: ;arit
9
2./ Basic In!$a#i!n
"ompany's >ame
4 $li %aba
1ocation
4 Universiti Tun Hussein +nn, 789:: ;arit
)mail
4 alibaba?company.gmail.com.my
Mailing $ddress
4 >+ 7,=1> !, T$M$> W$=$ 789:: ;T <$=$, %$TU ;$H$T, =+H+<
"ompany o.
4 @@@@
%usiness $ctivity
4 "old ;udding and %everages selling
(tarting Model
4
Mobile >umber
4 :A899B
Croup Members
4
- Mohd (hafi& /mran bin $bdul $0i0 2- Tiong ah Eong - Muhammad $00amudeen bin /dris (ha0ali 9- oh "hiew )e !- Muhammad Hu0aini bin =amaluddin 8- Wong Eee Hui
!
2. Manage$en# Tea$
2..1 unc#i!ns an" Res3!nsi)i'i#ies
Ceneral Manager •
To plan and prioriti0e the company, determine the mission of developing rules and procedures.
•
"ontrol and giving instructions to subordinates.
•
To identify and resolve the problems effectively.
•
Ta#e care of employee's welfare.
FiceACeneral Manager 8
•
Help general manager or other e*ecutives plan, develop, implement and oversee company initiatives and project.
•
"oaches and cheerleaders or motivating personnel to meet company goal.
•
$nalyse and implement policies and procedures, oversee short and longAterm business plans and initiatives and also help in budgeting activities.
Mar#eting Manager •
+versees promotion and communicating the companyGs appearance to the public.
•
To ensure that the target of daily mar#et is achieved and customers are satisfied with &uality of service.
•
;roduce identification mar# of the company signage and directions-.
+perations Manager •
)nsure services are provided with the best &uality.
•
•
inance Manager •
Do all the distribution of profit, profit and loss statement, the income statement and the statement about cash flow.
•
$dministration Manager •
Help in sorting tables, manage employee's welfare and manage the productivity of production.
•
To control the &uality of production, total production and matters related to the
B
purchase of inputs.
%.0 PRODUCT DESCRIPTION %.1 C!$3e#i#i+e A"+an#age $ competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices. /n case of our business, we were offering the consumer the good and easy to get product. $lthough the price that we offered was very low and affordable for consumers, we still get the benefits as our target. /n addition to the satisfaction of the customers, we also can meet the satisfaction of our company.
%.2 Re+ie4 ! i$5s T!3 C!$3e#i#!s an" T6ei Re'a#i+e Make# S6ae
When we start our project, we could see that the other competitor have their own strategies and wor# hard to run their business. They used to sell variety of food and drin# at the public places which have easy access for the costumer. Their product also really attractive and suited with the customers' desires. irm $ which was selling snac# and beverages near convocation hall and irm % which was selling food and pudding were our main rivals. $s our competitors #ept attracting their customers, we tried to find another ways to compete with them to increase the number of customers.
%.% E7a$ine Make#s #6a# C!$3e#i#!s Se+e an" #6e S#a#egies T6e8 E$3'!8
+ur competitors basically sold food type products which were more attractive than beverages that we sold. +ne of the advantages they had was they have a specific place to sell their product and they ran the business near the convocation hall so costumer can easily buy their merchandise. The days entrepreneurial project was held from I.:: am to .:: pm daily. The competitors sold food such as drin#, snac# and pudding which were suitable to be eaten at any time and relieved their thirst during a hot day.
%., Baies #! En#8 7
%arriers to entry are factors that prevent us to startup the business. $s a whole, we comprise one of the five forces that determine the intensity of competition in an industry. The intensity of competition in a certain field determines the attractiveness of a mar#et as e*ample the low intensity means that the mar#et is attractive.
%.,.1 Ne#4!k eec#
$ networ# effect is the effect that multiple users have on the value of a good or service to other users. The greater the number of people using the specific good or service the greater the individuals benefit. /f a strong networ# already e*ists it may limit new entrants who fail to gain sufficient numbers of users to create a positive networ# effect. The spread of popularity of the telephone in the 2: th "entury, and more recently the increased popularity of social media, are e*ample of strong networ# effects. However, we used the wrong strategy as we did not use social networ#ing websites such as aceboo#, Twitter and /nstagram as our medium to attract more costumers. %.,.2 Cus#!$e '!8a'#8
1arge incumbent firms may have e*isting customers loyal to established products. The presence of established strong brands within a mar#et can be a barrier to entry in this case. $s in our business project, there are several loyal customers that helped us on promoting our firm to others and also supported us by buying our products. +ur loyal customer includes our classmates, the visitors from outside and public people.
%. S#a#egies #! O+ec!$e Baies I
.!. "ost 1eadership (trategy The goal of our business to earn a suitable profit for the company and to offer products or services at the lowest cost in the industry. The strategy also gives a huge challenge due to the loss and draining profitability from all mar#et players. ;roducts are to be created at the lowest cost in the industry. $n e*ample was to bought our ingredient at the shop with lowest prices and sold the products reasonably to the customers.
.!.2 Differentiation (trategy The goal of differentiation strategy is to provide a variety of products, services, or features to consumers that competitors are not yet offering or are unable to offer. This strategy gives a direct advantage to the company which is able to provide a uni&ue product or service that none of its competitors are able to offer. $n e*ample that we had implemented in our business project was by selling 3dadih' and drin#s during the convocation day and at the field during a football game. We also bring our product all entire UTHM. (o that, the customer can easily get the product without need to go to the specific booth.
.!. /nnovation (trategy The goal of innovation strategy is to leapfrog other mar#et players by the introduction of completely new or notably better products or services. %y using this strategy, we were able to sell our 3dadih' which has their own ingredient and have topping was totally different from other firms. +ur 3dadih' also had a favourable response from the customers as no firms sold
:
the same type of product.
.!.9 +perational )ffectiveness (trategy The goal of operational effectiveness as a strategy is to perform internal business activities better than competitors, ma#ing the company easier or more pleasurable to do business with than other mar#et choices. /t improves the characteristics of the company while lowering the time it ta#es to get the products on the mar#et with a great start. +perating as one firm, we were very comfortable wor#ing with each other thus ma#ing all the wor#s to be easier to be done.
,.0 MAR9ET ANA-YSIS
,.1 De$!ga36ics The target groups were divided into two groups based on the age refer Table 9.-4 Table 9. Demographic /nformation Age &en"e Inc!$e Occu3a#i!ns
1:;2 Male or emale Dependent on parents or loan (tudents
,.2 &e!ga36ic /nsert Coggle Map
%0;/0 Male or emale $verage
)vent4 UTHM ! th "onvocations
,.% Ps8c6!ga36ics
Age In#ees#
1:;2
%0;/0
1:;2 Ees Ees Ees Ees
%0;/0 >o Ees Ees Ees
,., Be6a+i!
Age Pice Sensi#i+i#8 =ua'i#8 Se+ice P!$!#i!n
,./ Tage# Make#
1ecturers from UTHM
•
(taffs of UTHM
•
Craduates from UTHM on "onvocation day
•
(tudents in UTHM
,./.2 Ou#si"es •
amily members of UTHM graduates
•
riends of UTHM graduates
2
.0 MAR9ETIN& MIX .1 P!"uc# >s6!4 in 3ic#ue? We offered puddings dadih- and water mineral for the food and drin# mar#et which were sold during the University's ! th "onvocation "eremony. We provided customers with two types of flavours which were chocolate and corn. ;uddings have pleasant taste, characteristic aroma and colourful appearance. /n addition, puddings have a sil#y and smooth structure which is neither too li&uid nor contains solid particles. The corn and chocolate puddings were homemade and pac#ed into small cups. They are small and light enough to be easily carried for selling, and these actually have cut off the costs to ship both in and out. "hocolate and corn pudding are e*pected to have high potential to satisfy customer's needs as they can provide customers with cool and comforting feelings after eating especially during the summer.
.2 Pice The price was established based on the affordability of the customers in campus. Therefore, the price of the products was affordable for all the students in the campus. The price was fi*ed as shown as the figure below. . ;udding dadih- 4
4
.% P!$!#i!n The strategies ta#en by $li %aba in promoting the products are4
•
;ersonel selling is where businesses use people to sell the product after meeting faceA toAface with the customer. $li %aba group members all involved in promoting the product through attitude, appearance and specialist product #nowledge. We aimed to inform and encourage the customer to buy, or at least trial the products.
•
;ointAofAsale displays. ;uddings were #ept safe by putting them in ice bo* during hot weather at outdoor mar#ets and a printed cardboard display stand with small posters was displayed when selling the products.
•
(ales promotion. 3buy five puddings and get one free pudding' was a special sale promotion used to attract the interest of customers to buy more puddings.
., P'ace ;uddings and water minerals were sold at badminton hall and football field. +n rd +ctober 2:!, there were badminton and football competitions held in badminton hall and football field. +n the same day, convocation ceremony was also held in Tun#u /brahim /smail hall, UTHM. These places were acted as a result of evaluation of the mar#etplace. Members of $li %aba group made peddling to sell the products directly to the customers.
/.0 OPERATIONA- P-AN
/.1 P!"uc#i!n $e#6!" an" c!n#!'
•
Due to the capacity of our business is &uite small, we decide to ma#e our product by ourselves
•
We have scheduled some meeting before we run our project to ma#e sure everything will run smoothly 9
•
We have decide a day for us to search for all the needed for the project
•
$ll the preparation are made by our team
/.2 -!ca#i!n
•
1ocation of our project also has been decided during the meeting
•
We ta#e the advantages from the event that being held at UTHM at that time
•
We decide to sell our product at estival onvo#esyen UTHM !, football event, badminton event and some open places
/.% Pe$i# an" 'icensing
•
Due to capacity and our selling method, we didn't re&uesting for any permit because we not even have a specific places and stall for our product
•
+ur selling method more li#ely to doorAtoAdoor method
/., Risk $anage$en# -
)very business have ris# even a small business li#e us
-
Foid on our product
o
+ur product does not sold effectively
o
We may not get any profit
o
We might have to face some loss
/. In+en#!8 -
We does not use much inventory because our product is a simple product and does not have much tools to be set up
/./ Su33'8 c6ain !
-
+ur product only sold in a small capacity, and also a short term project. (o we decide to only buy the goods at the nearest shop and did not have any transaction with supplier
/. Ce"i# 3!'icies -
+ur project only re&uired small amount of capital so we decide to have the capital that collected among our team.
.0 INANCIA- P-AN .1 P!*ec# I$3'e$en#a#i!n C!s# RM
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:.0 APPENDICES :.1 O4ne$anage$en# #ea$ esu$es
2:
>ame Cender >o. Date of %irth ;ostal $ddress ;ermanent $ddress ;hone >o. Home Mobile)mail $ddress Marital (tatus
4 4 4 4 4 4 4 4 4 4
Tiong ah Eong emale I:2!AA!II7 2! =anuary II >o. B, Taman ;intas =aya, ;arit
Pes!na' In!$a#i!n
E"uca#i!n 'e+e' . 2:: (;M from (M %andar uching 2. 2:2 (T;M from (M %andar uching . Undergraduate at UTHM %achelor of "ivil )ngineering with HonourPes!na' A)i'i#8 . (elf Discipline 2. Cood /nterpersonal (#ill
2
>ame
4
Muhammad $00amudeen %. /dris (ha0ali
Cender >o. Date of %irth ;ostal $ddress
4 4 4 4
Male I9:B29A:7A87!I 29 =uly II9 olej ediaman ;erwira, 789:: ;arit
;ermanent $ddress ;hone >o. Home Mobile)mail $ddress Marital (tatus
4 4 4 4 4
No1 18,J a l a nSi t i a wa n3 27 00, Be r u as ,Pe r a k .
A 0134117622 a zz am. i d r i s 94 @gma i l . c om
(ingle
Pes!na' In!$a#i!n
E"uca#i!n -e+e' 2:: (;M from (M$ Taiping
2
2:2 olej Mara ulim Matriculation-
Undergraduate at UTHM %achelor of "ivil )ngineering with Honour-
Pes!na' A)i'i#8 (trong presentation s#ill
2
Cood interpersonal s#ill
1eadership
9
(elfAdiscipline
!
%e enthusiastic in doing wor#
8
Cood management
22
Pes!na' In!$a#i!n
>ame Cender >o. Date of %irth ;ostal $ddress ;ermanent $ddress ;hone >o. Home Mobile)mail $ddress Marital (tatus
4 4 4 4 4 4 4 4 4 4
Wong Eee Hui emale I:727A:7A!82 27 $ugust II >o. B, Taman ;intas =aya, ;arit o 2, Taman "ahaya, ;e#an Curney, 2:: (itiawan, ;era#. :!A8I2!9 :8A!27BI7 yeehuiwongIgmail.com (ingle
Date of $pplication 4 N : N 2:!
2
E"uca#i!n -e+e' . 2:: (;M from (M Methodist $"(, (itiawan
2. 2:2 (T;M from (M Methodist $"(, (itiawan . Undergraduate at UTHM %achelor of "ivil )ngineering with HonourPes!na' A)i'i#8 . (elfADiscipline
2. Cood time management
Pes!na' In!$a#i!n
Date of $pplication 4 N : N 2:!
29
>ame
4
Cender >o. Date of %irth ;ostal $ddress
4 4 4 4
;ermanent $ddress ;hone >o. Home Mobile)mail $ddress Marital (tatus
4 4 4 4 4
Muhammad Hu0aini bin =amaluddin Male I9:9:A:A82!B $pril II9 olej ediaman ;erwira, 789:: ;arit ibong, 9!9:: (e#inchan, (elangor. A ::2!8 hu0aini?jamaludinyahoo.com (ingle
E"uca#i!n -e+e' . 2:2 (;M from (e#olah Menengah $gama (impang 1ima 2. 2: Craduated from ;enang Matriculation "ollege . Undergraduate at UTHM %achelor of "ivil )ngineering with HonourPes!na' A)i'i#ies . $ble to spea# well in )nglish 2. $ble use Microsoft +ffice
Pes!na' In!$a#i!n
2!
>ame
4
Cender >o. Date of %irth ;ostal $ddress
4 4 4 4
;ermanent $ddress
4
;hone >o. Home Mobile)mail $ddress Marital (tatus
4 4 4 4
Mohd (hafi& /mran %in $bdul $0i0 Male I9:27AA!9! 27 Mac II9 olej ediaman ;erwira, 789:: ;arit
E"uca#i!n -e+e' . 2:2 (;M from (e#olah Menengah $gama ;erse#utuan 1abu 2. 2: Craduated from Malacca Matriculation "ollege . Undergraduate at UTHM %achelor of "ivil )ngineering with HonourPes!na' A)i'i#ies . $ble to spea# well in )nglish 2. +btained culinary certificate from ;T;T1 "ollege. . +btained basic motor control certificate from /ndustrial Training /nstitute Cong %ada# 9. )*cel in using Microsoft Word, Microsoft )*cel, Microsoft ;ower ;oint and $dobe ;hotoshop.
Pes!na' In!$a#i!n
28
>ame Cender >o. Date of %irth ;ostal $ddress ;ermanent $ddress ;hone >o. Home Mobile)mail $ddress Marital (tatus
4 4 4 4 4 4 4 4 4 4
oh "hiew )e emale I:28A:A!I7 28 =anuary II >o. B, Taman ;intas =aya, ;arit
Date of $pplication 4 N : N 2:!
E"uca#i!n -e+e' . 2:: (;M from (e#olah Menengah %u#it uda lang 2. 2:2 Craduated from (M Methodist $"(- lang . Undergraduate at UTHM %achelor of "ivil )ngineering with HonourPes!na' A)i'i#ies . $ble to spea# well in )nglish 2. $ble use Microsoft +ffice
2B
P6!#!s !n #6e Se''ing Da8s
;udding.
27
(elling pudding to outsiders coming for UTHM convocation.
(elling mineral water to UTHM students.
2I
