Full-Service_Restaurants_in_the_Philippines.pdf

FULL-SERVICE RESTAURANTS IN THE PHILIPPINES Euromonitor International August 2015

FULL-SERVICE RESTAURANTS IN THE PHILIPPINES

LIST OF CONTENTS AND TABLES Headlines ..................................................................................................................................... 1 Trends ............................................................ .............................................................. ................ 1 Competitive Landscape ..................................................... ........................................................... 2 Prospects ..................................................................................................................... ................ 4 Category Data ........................................................ ................................................................. ..... 4 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Table 17 Table 18 Table 19 Table 20 Table 21

Full-Service Restaurants by Category: Units/Outlets 2009-2014 ................. 4 Sales in Full-Service Restaurants by Category: Number of Transactions 2009-2014 .............................................................. ................ 5 Sales in Full -Service Restaurants by Category: Foodservice Value 2009-2014 ............................................................... ..................................... 6 Full-Service Restaurants by Category: % Units/Outlets Growth 20092014 ............................................................. ................................................ 7 Sales in Full -Service Restaurants by Category: % Transaction Growth 2009-2014 ............................................................... ..................................... 8 Sales in Full -Service Restaurants by Category: % Foodservice Value Growth 2009-2014 .................................................................................. ..... 9 Full-Service Restaurants by Casual vs Non-Casual: Units/Outlets 2009-2014 ............................................................... ..................................... 9 Sales in Full -Service Restaurants by Casual vs Non-Casual: Number of Transactions 2009-2014 .......................................................... .............. 10 Sales in Full-Service Restaurants by Casual vs Non-Casual: Foodservice Value 2009-2014 ................................................................ ... 10 Full-Service Restaurants by Casual vs Non-Casual: % Units/Outlets Growth 2009-2014 .................................................................................. ... 11 Sales in Full-Service Restaurants by Casual vs Non-Casual: % Transaction Growth 2009-2014 ............................................................... ... 11 Sales in Full-Service Restaurants by Casual vs Non-Casual: % Foodservice Value Growth 2009-2014 ....................................................... 12 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2010-2014 ................................................................ ... 12 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2011-2014 ................................................................ ... 13 Forecast Full-Service Restaurants by Category: Units/Outlets 20142019 ............................................................. .............................................. 14 Forecast Sales in Full -Service Restaurants by Category: Number of Transactions 2014-2019 ............................................................................ 15 Forecast Sales in Full -Service Restaurants by Category: Foodservice Value 2014-2019 ................................................................ ........................ 16 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2014-2019 .................................................................................. ... 17 Forecast Sales in Full -Service Restaurants by Category: % Transaction Growth 2014-2019 ............................................................... ... 17 Forecast Sales in Full -Service Restaurants by Category: % Foodservice Value Growth 2014-2019 ....................................................... 18 Forecast Full-Service Restaurants by Casual vs Non-Casual: Units/Outlets 2014-2019 ............................................................................ 19

© Euromonitor International

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Table 22 Table 23 Table 24 Table 25 Table 26

Forecast Sales in Full -Service Restaurants by Casual vs Non-Casual: Number of Transactions 2014-2019 ........................................................ ... 19 Forecast Sales in Full -Service Restaurants by Casual vs Non-Casual: Foodservice Value 2014-2019 ................................................................ ... 20 Forecast Full-Service Restaurants by Casual vs Non-Casual: % Units/Outlets Growth 2014-2019 ................................................................ 20 Forecast Sales in Full -Service Restaurants by Casual vs Non-Casual: % Transaction Growth 2014-2019 ........................................................... ... 21 Forecast Sales in Full -Service Restaurants by Casual vs Non-Casual: % Foodservice Value Growth 2014-2019 ................................................... 21


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FULL-SERVICE RESTAURANTS IN THE PHILIPPINES HEADLINES Full-service restaurants increases by 5% in current value, reaching PHP114.8 billion in 2014 



Competition tightens with the entry of foreign brands



Pizza full-service restaurants record the highest current value growth of 23% in 2014

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Max's Group Inc leads full-service restaurants with a value share of 5% in 2014

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Full-service restaurants is set to increase in value at a CAGR of 1% at constant 2014 prices over the forecast period, rising to PHP124.3 billion in 2019, while the number of outlets is set to increase very marginally to 18,155 in 2019

TRENDS The continuous expansion of shopping centres in the Philippines is opening up more space for the operators of full -service restaurants to expand their existing brands and introduce new 

ones. Building one’s own brand, however, is becoming a less popular option as franchising, licensing and entering into joint ventures to bring in an international brand into the country is more commonly undertaken by entrepreneurs in full-service restaurants. Among the new foreign brands that were introduced into the channel in 2014 were Hong-Kong based brand Tim Ho Wan, Canadian brand Steveston Pizza and American brand Todd English Food Hall. It also seems that the ramen craze shows no signs of slowing down as new additions were introduced in 2014 such as Ippudo, Ramen Iroha and Ramen Sora. 

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Growth in full-service restaurants slowed down marginally in 2014 compared to 2013 as it registered 4% current value growth. The slight slowdown recorded in growth can be traced to the increasingly wide range of brand options overall in consumer foodservice, which makes it more challenging for full-service restaurants to sustain consistent acceleration in growth. Overall, the performance of full-service restaurants in 2014 was on par with 2013 as improvements in the country’s economy allowed consumers to eat out in full -service restaurants as well and not just in cheaper fast food outlets when visiting shopping centres to unwind during weekends. Although the wider range of brand options on offer presented challenges for some players, it was nevertheless beneficial to consumers as it gave them more variety in terms of menu choices and price ranges. Growth in pizza full-service restaurants outpaced growth in all other -service restaurants categories in 2014 as it generated current value growth of 23% in 2014. The versatility of pizza, which can be consumed as a snack or as a main meal, is one of the major factors behind the category’s dynamism in 2014. Since pizza can also be eaten without cutlery, it is also a convenient take-away option which can be consumed even while on the road. The leading players in pizza full-service restaurants also offer value meals, which enable it to attract price-conscious diners. They are likewise more active in using famous personalities as brand endorsers. Pizza Hut, for instance, commissioned the Philippines’ world -renowned boxing champion Manny Pacquiao to promote its new barbecue chicken and cream cheese stuffed pan pizza in 2014 as well as its new value meal called th e big variety box. Shakey’s, meanwhile, is actively marketing its brand through sports with the Shakey’s V -League volleyball tournament participated in by major universities.


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The prices charged at full-service restaurants tend to vary, with fine dining establishments in the minority. As only a handful of consumers can afford the high prices charged by fine dining restaurants, these are generally located in upmarket hotels. Most of the full-service restaurants located in shopping centres, meanwhile, are priced mid-range e stablishments and they are affordable even for middle-income consumers. Some brands also include set meals in their menus in addition to their regular a-la-carte offerings. Independent players dominate full-service restaurants, accounting for 82% of total value sales in the channel during 2014. The price range and menu offerings of independent players, meanwhile, are as varied as that of chained brands such that both types of full-service restaurants cater to various consumer segments depending on their positioning. Neither chained nor independent players are focused solely on serving one consumer group. Other full-service restaurants contributed 8% of total value sales to the channel during 2014. Brands operating in this category have different formats and varied menus. The biggest brand, however, is Max’s, which serves Filipino dishes and is well -known for its whole fried chicken. Another brand focused on serving chicken is Savory. Fish & Co, meanwhile, caters to seafood lovers. Via Mare and Aristocrat, on the other hand, offer mainly popular Filipino dishes. Dad’s offers a buffet featuring dishes from various types of cuisines such as Chinese, Thai, Indian, Italian and North American, among others. Different strategies are being implemented by various full-service restaurants brands to improve their competitiveness. Foreign brands iHop and California Pizza Kitchen, for instance, both added popular Filipino dishes to their menus during 2014 in order to better serve local consumers. iHop has five new Filipino breakfast items, including garlic rice meals with fried egg and meat. California Pizza Kitchen, meanwhile, added Green Mango Salad, Green Mango Pie and Halo2 which is its version of the popular Filipino dessert, halo-halo, which involves shaved iced mixed with evaporated milk and various sweet ingredients. Papa John’s, meanwhile, focused on developing its range of snacks by offering a 50% disc ount between 14.00hrs and 18.00hrs. Outback Steakhouse, on the other hand, beefed up its beverages menu with the addition of a wider selection of cocktails. Filipinos are still more accustomed to using the telephone when placing orders for food delivery. As such, even third-party online ordering and delivery sites such as twoanyone.com and citydelivery.ph provide an option to order food to be delivered from full -service restaurants over the telephone. Only foodpanda.ph, which was launched in 2014, is purely an online ordering site.

COMPETITIVE LANDSCAPE Independent players dominate full-service restaurants, combined accounting for 78% of total 

value sales in the channel during 2014. Among chained players, Max’s Group Inc was the leader in 2014 with a value share of 5%. Max’s Group Inc is a newly formed entity after Max’s Inc acquired Pancake House Inc. The merging of these two companies resulted in the formation of a company with a much wider p ortfolio of brands including Max’s, Pancake House, Teriyaki Boy and Dencio’s. Among its brands, Max’s and Pancake House are strong performers, being the leaders in their respective categories. In 2014, Max’s Group Inc made known its plan to expand its business interest to include the operation of the food and beverage operations of various holiday resorts in the Philippines. 

Philippine Pizza Inc, owner of Pizza Hut, ranked second in the category full-service restaurants in 2014 with a value share of 3%. The company’s efforts to continuously innovate its menu and service levels helped it to gain an edge over the other players in the channel. In 2014, for instance, it i ntroduced the big variety box, which includes best-selling items such as


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the supreme pizza, pasta, chicken wings or fried chicken, garlic bread and rice packed into one box. It also introduced a line of pi zzas called flavours of the world, including variants such as Japanese crab maki pizza which were developed to offer various different cuisines in pizza format. It was also the fi rst company to use a one-number delivery system as well as ovenpouch and hot dot technology to ensure that its deliveries are on time, fresh and hot. 

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2014 also saw the entry of several foreign brands into full-service restaurants in the Philippines. Among them the high-end restaurant Nobu Manila, which had its soft opening towards the end of 2014. The restaurant, which can seat 335 guests and i s located at the City of Dreams, will have its grand open ing in early 2015. Todd English Food Hall, located in SM Aura Premier, meanwhile, was brought into the country by the Food Link group and is only the second outlet of the original restaurant located at The Plaza in New York. This o utlet occupies 900 square metres of space and has nine live kitchens. The price range of its menu, meanwhile, is very broad as a pasta dish can be ordered for as low as PHP220, with pricier items such as a steak costing PHP3,800. Another new foreign player in full-service restaurants in the Philippines is Hong Kong-based Tim Ho Wan, which opened its fi rst outlet at SM Mega Fashion Hall in May 2014. This is said to be the cheapest Michelin-starred restaurant at global and it has attracted the attention of Filipinos such that it is common to find queues of diners waiting to for a table during peak hours. Canadian brand Steveston Pizza, meanwhile, is another newcomer, offering pizza with unique toppings such as salmon, blue cheese and wasabi -scented teriyaki chicken, among others. Steveson Pizza opened two Philippines during outlets in 2014, with one located on Tomas Morato and another at UP Town Center. Another new entrant is Korean brand Kyochon, which specialises in fried chicken and opened its first outlet at SM Megamall. The number of full-service restaurants serving ramen also increased in the Philippines during 2014. Japanese restaurant chain Ippudo opened a 79-seater outlet at the SM Mega Fashion Hall in 2014 and is expected to open eight more outlets in the country over the next three years. Ramen Iroha, meanwhile, entered the country through a joint venture with Global Restaurant Concepts Inc. It opened its first outlet at W Global Center in Taguig City, with a second one to be o pened at Rockwell Business Center. Prime Pacific Grill Corp, meanwhile, opened the first outlet of Ramen Sora in Subic in 2014 and plans to open more in other locations such as Cebu, Makati, Alabang and Quezon City. Yakitori is another addition to its brand portfolio, which had opened its first outlet in Cebu by January 2015. Yakitori is differentiated by its use of white charcoal, which is smoke-free and gives off high heat to bring out the full flavour of food. Gerry’s Grill was rebranded to Gerry’s in 2014 as it broadened its target audience beyond groups of friends who want to spend time together. In addition to the rebranding is the creation of various sections within the restaurant, namely, a bar/smoking area, a function room and a dining area. Other major brands in the channel, meanwhile, offer value meals not only to attract price-conscious diners but also families and those eating out in groups. Brands which have value meals or set meals include Max’s, Pizza Hut and Shakey’s. Those with a more upscale positioning, on the other hand, include I talianni’s, TGI Friday’s and California Pizza Kitchen and these are generally located i n upscale shopping centres frequented by affluent consumers.

Chained brands generally have a higher recall due to their wide n etworks of outlets. This makes it more challenging for independent players to carve a niche in the channel. Some independent brands which are owned by p opular personalities and chefs, meanwhile, are able to generate a buzz, either because of the good food they serve or the publicity they receive due to being owned by a celebrity.


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PROSPECTS More foreign brands are expected to enter full -service restaurants in the Philippines over the 

forecast period. American brand Applebee’s is already among those that should be watched out for as Global Restaurant Concepts Inc confirmed its launch in the country during the first quarter of 2015. The company is also reported to be in talks with four other international companies, including one which owns a burger restaurant. The excitement that foreign brands generate among consumers who are looking for variety is likely to encourage more companies to bring in more international foodservice brands rather than create a home-grown one. International brands are also perceived as providing a more authentic rendition of a particular cuisine, which makes them the go-to places for consumers craving a particular dish. 

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Full-service restaurants is expected to increase in value at a CAGR of 2% i n constant 2014 terms over the forecast period, which is set to be superior to the marginally negative value CAGR generated in constant 2014 terms over the review period. Sales per outlet are also expected to increase at a CAGR of 2% i n constant 2014 terms over the forecast period, commensurate with the growth recorded in this measure over the review period. The continuous introduction of new brands and concepts is among the factors that expected to bring major improvements to channel over the forecast period. New brands usually arouse consumer interest and stimulate trial purchases. The active posting of Filipino diners of their food adventures online is also set to assist growth as this serves as motivation for others to try out a particular foodservice brand for themselves. Given that parks and recreational centres are not available for those who want to unwind, shopping centres are set to remain popular weekend destinations for families and friends who usually eat out as well du ring such trips. Dining out or having food delivered to o ne’s home from a full -service restaurants is also set to remain as a convenient alternative for busy urban dwellers. Rising demand for competing consumer foodservice channels such as fast food is expected to be the only major threat to full-service restaurants during the forecast period. Imported fast food brands are expected to pose challenges especially to full-service restaurants targeted towards middle-income consumer groups. Full-service restaurants catering to upper-income consumers, meanwhile, are unlikely to be significantly affected by these fast food brands as they cater to less price-sensitive diners who place a higher priority on quality over cost. Independent brands, meanwhile, are expected to face tough times ahead as more imported brands enter the channel. With more brand options available, it is likely that diners will move from one brand to another whenever they eat out instead of remaining loyal to one brand, even if the quality of the food on offer is satisfactory. Companies are expected to become more creative in terms of finding ways to differentiate themselves against the growing number of brands emerging in the channel. The trend in fast food which allows for the customisation of dishes is likely to influence the creation of fullservice restaurants which change menus at more frequent intervals so as to increase the number of repeat customers. Smaller serving sizes, meanwhile, could be used by some to allow diners to sample different dishes in one sitting, thereby improving variety.

CATEGORY DATA Table 1

Full-Service Restaurants by Category: Units/Outlets 2009-2014

outlets 2009


2010

2011

2012

2013

2014

4


Asian Full-Service Restaurants - Chained Asian FullService Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European FullService Restaurants - Independent European Full-Service Restaurants Latin American FullService Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American Full-Service Restaurants Middle Eastern FullService Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern Full-Service Restaurants North American FullService Restaurants - Chained North American Full-Service Restaurants - Independent North American Full-Service Restaurants Pizza Full-Service Restaurants - Chained Pizza FullService Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other FullService Restaurants - Independent Other Full-Service Restaurants Full-Service Restaurants Source:

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12,590

12,446

12,339

12,256

12,196

12,141

329

308

310

311

323

327

12,261

12,138

12,029

11,945

11,873

11,814

855

854

847

842

836

827

63

70

73

75

79

78

792

784

774

767

757

749

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

2,746

2,793

2,830

2,875

2,908

2,937

191

207

218

240

252

260

2,555

2,586

2,612

2,635

2,656

2,677

494

531

564

568

583

600

218

250

278

279

290

304

276

281

286

289

293

296

1,616

1,611

1,609

1,625

1,635

1,644

223

232

237

252

260

265

1,393

1,379

1,372

1,373

1,375

1,379

18,301

18,235

18,189

18,166

18,158

18,149

Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources

Table 2

Sales in Full-Service Restaurants by Category: Number of Transactions 20092014

'000 transactions

Asian Full-Service


2009

2010

2011

2012

2013

2014

276,886.2

270,929.6

266,358.1

262,330.1

260,274.2

258,174.5

5


Restaurants - Chained Asian FullService Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European FullService Restaurants - Independent European Full-Service Restaurants Latin American FullService Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American Full-Service Restaurants Middle Eastern FullService Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern Full-Service Restaurants North American FullService Restaurants - Chained North American Full-Service Restaurants - Independent North American Full-Service Restaurants Pizza Full-Service Restaurants - Chained Pizza FullService Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other FullService Restaurants - Independent Other Full-Service Restaurants Full-Service Restaurants Source:

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12,889.4

12,212.7

12,298.2

12,335.1

12,779.2

12,907.0

263,996.8

258,716.8

254,059.9

249,995.0

247,495.0

245,267.6

11,141.8

11,059.6

10,900.0

10,780.9

10,762.6

10,654.2

1,794.2

1,927.0

1,950.1

1,992.0

2,105.6

2,109.8

9,347.6

9,132.6

8,950.0

8,788.9

8,657.0

8,544.5

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

41,992.9

42,585.5

44,090.4

45,057.3

45,936.8

46,532.6

6,094.0

6,507.1

7,795.5

8,508.4

9,095.4

9,322.8

35,898.9

36,078.4

36,294.9

36,549.0

36,841.3

37,209.8

13,567.1

16,243.4

18,056.8

19,709.4

22,752.2

26,548.3

10,941.6

13,602.1

15,389.1

17,020.4

20,039.0

23,818.8

2,625.5

2,641.3

2,667.7

2,689.1

2,713.3

2,729.5

27,401.4

27,463.9

27,424.9

27,727.3

28,176.7

28,427.6

9,392.5

9,815.1

10,040.9

10,569.3

11,224.6

11,729.7

18,008.9

17,648.8

17,384.0

17,158.0

16,952.1

16,697.9

370,989.4

368,281.9

366,830.3

365,605.0

367,902.5

370,337.2


Table 3

Sales in Full-Service Restaurants by Category: Foodservice Value 2009-2014

PHP million

Asian Full-Service Restaurants - Chained Asian Full-


2009

2010

2011

2012

2013

2014

66,723.1

68,277.3

67,212.6

68,294.1

70,277.8

72,365.2

3,753.2

3,832.0

4,056.2

4,250.9

4,633.5

4,948.6

6


Service Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European FullService Restaurants - Independent European Full-Service Restaurants Latin American FullService Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American Full-Service Restaurants Middle Eastern FullService Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern Full-Service Restaurants North American FullService Restaurants - Chained North American Full-Service Restaurants - Independent North American Full-Service Restaurants Pizza Full-Service Restaurants - Chained Pizza FullService Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other FullService Restaurants - Independent Other Full-Service Restaurants Full-Service Restaurants Source:

Table 4

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62,969.9

64,445.3

63,156.4

64,043.2

65,644.3

67,416.7

6,913.0

7,170.6

7,254.1

7,416.9

7,693.0

7,894.0

1,326.7

1,472.6

1,499.2

1,575.6

1,717.4

1,768.9

5,586.2

5,698.0

5,754.9

5,841.3

5,975.6

6,125.0

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

10,330.8

10,790.1

11,479.9

12,210.3

12,956.0

13,644.6

2,436.0

2,658.5

3,145.0

3,567.1

3,923.8

4,178.8

7,894.7

8,131.6

8,334.9

8,643.2

9,032.2

9,465.7

4,592.7

5,868.8

6,791.8

7,760.7

9,531.3

11,764.2

4,036.4

5,284.7

6,184.3

7,124.6

8,866.7

11,071.6

556.3

584.1

607.5

636.1

664.7

692.6

7,081.3

7,415.4

7,721.5

8,133.5

8,634.9

9,098.4

2,610.9

2,788.5

2,955.8

3,201.1

3,505.2

3,789.1

4,470.4

4,626.9

4,765.7

4,932.5

5,129.8

5,309.3

95,640.9

99,522.2

100,459.8

103,815.5

109,093.1

114,766.3


Full-Service Restaurants by Category: % Units/Outlets Growth 2009-2014

% Units/Outlets growth

Asian Full-Service Restaurants - Chained Asian Full-Service Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants


2013/14

2009-14 CAGR

2009/14 Total

-0.5 1.2 -0.5

-0.7 -0.1 -0.7

-3.6 -0.6 -3.6

-1.1

-0.7

-3.3

7


- Chained European Full-Service Restaurants - Independent European Full-Service Restaurants Latin American Full-Service Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American FullService Restaurants Middle Eastern Full-Service Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern FullService Restaurants North American Full-Service Restaurants - Chained North American Full-Service Restaurants - Independent North American FullService Restaurants Pizza Full-Service Restaurants - Chained Pizza Full-Service Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other Full-Service Restaurants - Independent Other Full-Service Restaurants Full-Service Restaurants Source:

Table 5

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-1.3

4.4

23.8

-1.1

-1.1

-5.4

-

-

-

-

-

-

-

-

-

-

-

-

1.0 3.2

1.4 6.4

7.0 36.1

0.8

0.9

4.8

2.9 4.8 1.0

4.0 6.9 1.4

21.5 39.4 7.2

0.6 1.9 0.3

0.3 3.5 -0.2

1.7 18.8 -1.0

0.0

-0.2

-0.8


Sales in Full-Service Restaurants by Category: % Transaction Growth 20092014

% transaction growth

Asian Full-Service Restaurants - Chained Asian Full-Service Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European Full-Service Restaurants - Independent European Full-Service Restaurants Latin American Full-Service Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American FullService Restaurants Middle Eastern Full-Service Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern FullService Restaurants North American Full-Service Restaurants - Chained North American Full-Service Restaurants


2013/14

2009-14 CAGR

2009/14 Total

-0.8 1.0 -0.9

-1.4 0.0 -1.5

-6.8 0.1 -7.1

-1.0 0.2

-0.9 3.3

-4.4 17.6

-1.3

-1.8

-8.6

-

-

-

-

-

-

-

-

-

-

-

-

1.3 2.5

2.1 8.9

10.8 53.0

8


- Independent North American FullService Restaurants Pizza Full-Service Restaurants - Chained Pizza Full-Service Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other Full-Service Restaurants - Independent Other Full-Service Restaurants Full-Service Restaurants Source:

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1.0

0.7

3.7

16.7 18.9 0.6

14.4 16.8 0.8

95.7 117.7 4.0

0.9 4.5 -1.5

0.7 4.5 -1.5

3.7 24.9 -7.3

0.7

0.0

-0.2


Table 6

Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2009-2014

% value growth

Asian Full-Service Restaurants - Chained Asian Full-Service Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European Full-Service Restaurants - Independent European Full-Service Restaurants Latin American Full-Service Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American FullService Restaurants Middle Eastern Full-Service Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern FullService Restaurants North American Full-Service Restaurants - Chained North American Full-Service Restaurants - Independent North American FullService Restaurants Pizza Full-Service Restaurants - Chained Pizza Full-Service Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other Full-Service Restaurants - Independent Other Full-Service Restaurants Full-Service Restaurants Source:

Table 7

2013/14

2009-14 CAGR

2009/14 Total

3.0 6.8 2.7

1.6 5.7 1.4

8.5 31.8 7.1

2.6 3.0

2.7 5.9

14.2 33.3

2.5

1.9

9.6

-

-

-

-

-

-

-

-

-

-

-

-

5.3 6.5

5.7 11.4

32.1 71.5

4.8

3.7

19.9

23.4 24.9 4.2

20.7 22.4 4.5

156.1 174.3 24.5

5.4 8.1 3.5

5.1 7.7 3.5

28.5 45.1 18.8

5.2

3.7

20.0


Full-Service Restaurants by Casual vs Non-Casual: Units/Outlets 2009-2014


9


Passport

outlets

Casual Dining FullService Restaurants - Chained Casual Dining Full-Service Restaurants - Independent Casual Dining Full-Service Restaurants Non-Casual Dining FullService Restaurants - Chained Non-Casual Dining Full-Service Restaurants - Independent NonCasual Dining FullService Restaurants Full-Service Restaurants Source:

2009

2010

2011

2012

2013

2014

946

1,000

1,034

1,065

1,096

1,129

831

870

906

943

979

1,016

115

130

128

122

117

113

17,355

17,235

17,155

17,101

17,062

17,020

193

197

210

214

225

218

17,162

17,038

16,945

16,887

16,837

16,802

18,301

18,235

18,189

18,166

18,158

18,149


Table 8

Sales in Full-Service Restaurants by Casual vs Non-Casual: Number of Transactions 2009-2014

'000 transactions


2009

2010

2011

2012

2013

2014

45,525.0

49,433.1

52,457.1

55,257.2

59,759.6

64,442.9

33,171.0

35,963.2

39,018.2

41,952.7

46,561.6

51,337.3

12,354.0

13,469.9

13,438.8

13,304.4

13,198.0

13,105.6

325,464.4

318,848.8

314,373.2

310,347.9

308,142.9

305,894.3

7,940.6

8,100.8

8,455.6

8,472.4

8,682.1

8,550.7

317,523.8

310,748.0

305,917.7

301,875.4

299,460.8

297,343.6

370,989.4

368,281.9

366,830.3

365,605.0

367,902.5

370,337.2


Table 9

Sales in Full-Service Restaurants by Casual vs Non-Casual: Foodservice Value 2009-2014

PHP million

Casual Dining FullService Restaurants - Chained Casual Dining


2009

2010

2011

2012

2013

2014

14,629.5

16,667.2

18,064.5

19,864.4

22,622.0

25,571.1

12,008.1

13,735.2

15,305.8

17,075.4

19,785.5

22,677.9

10


Full-Service Restaurants - Independent Casual Dining Full-Service Restaurants Non-Casual Dining FullService Restaurants - Chained Non-Casual Dining Full-Service Restaurants - Independent NonCasual Dining FullService Restaurants Full-Service Restaurants Source:

Table 10

Passport

2,621.5

2,931.9

2,758.7

2,789.0

2,836.4

2,893.2

81,011.3

82,855.0

82,395.3

83,951.1

86,471.1

89,195.2

2,155.3

2,301.1

2,534.7

2,643.9

2,861.0

3,079.0

78,856.1

80,553.8

79,860.6

81,307.2

83,610.1

86,116.1

95,640.9

99,522.2

100,459.8

103,815.5

109,093.1

114,766.3


Full-Service Restaurants by Casual vs Non-Casual: % Units/Outlets Growth 2009-2014


Casual Dining Full-Service Restaurants - Chained Casual Dining Full-Service Restaurants - Independent Casual Dining FullService Restaurants Non-Casual Dining Full-Service Restaurants - Chained Non-Casual Dining FullService Restaurants - Independent Non-Casual Dining FullService Restaurants Full-Service Restaurants Source:

Table 11

2013/14

2009-14 CAGR

2009/14 Total

3.0 3.8

3.6 4.1

19.3 22.3

-3.4

-0.4

-1.7

-0.2

-0.4

-1.9

-3.1

2.5

13.0

-0.2

-0.4

-2.1

0.0

-0.2

-0.8


Sales in Full-Service Restaurants by Casual vs Non-Casual: % Transaction Growth 2009-2014



2013/14

2009-14 CAGR

2009/14 Total

7.8 10.3

7.2 9.1

41.6 54.8

-0.7

1.2

6.1

-0.7

-1.2

-6.0

-1.5

1.5

7.7

-0.7

-1.3

-6.4

0.7

0.0

-0.2



11


Table 12

Passport

Sales in Full-Service Restaurants by Casual vs Non-Casual: % Foodservice Value Growth 2009-2014

% value growth


2013/14

2009-14 CAGR

2009/14 Total

13.0 14.6

11.8 13.6

74.8 88.9

2.0

2.0

10.4

3.2

1.9

10.1

7.6

7.4

42.9

3.0

1.8

9.2

5.2

3.7

20.0


Table 13

GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2010-2014

% value Company Shakey's International Inc Max's Group Inc Yum! Brands Inc Nathan's Famous Inc Prime Pacific Grill Corp Remigio S de RL California Pizza Kitchen Inc Carlson Cos Inc Papa John's International Inc Aureflam Corp Don Henrico's Pizza Foods Corp Lydia's Lechon Inc Cabalen Corp La Dulcinea Restaurant Inc Bacolod Chicken Inasal Inc Benson International Holdings Corp Bloomin' Brands Inc Cibo Inc Barrio Fiesta Inc Savory Inc OB Singapore Operations Pte Ltd


2010

2011

2012

2013

2014

15.2

16.7

18.3

21.1

24.2

15.9 6.6 4.2 2.0 0.8

15.2 6.3 4.1 1.9 0.8

14.6 6.3 4.0 1.7 1.2

14.6 6.1 4.5 1.8 1.2

20.5 14.8 5.6 5.1 1.6 1.4

1.4 0.0

1.4 0.8

1.5 0.9

1.3 1.0

1.2 1.2

1.1 1.3

1.1 1.2

1.2 1.0

1.1 1.0

1.1 0.9

2.3 0.9 1.3

2.9 0.9 1.2

2.1 0.9 1.1

1.0 0.9 0.8

0.9 0.8 0.6

0.7

0.7

0.7

0.6

0.6

0.5

0.5

0.5

0.5

0.5

0.5 0.7 0.6 0.3 0.7

0.5 0.7 0.6 0.4 0.6

0.4 0.7 0.7 0.4 0.3

0.4 0.6 0.5 0.5 0.3

0.5 0.5 0.5 0.4 0.4

12


Aristocrat Inc Via Mare Inc Brinker International Inc Rack's Inc Big Buddha Restaurants Inc Cravings Group, The Bee Yum Foods Corp Specialty Restaurant Inc LJC Restaurant Group, The Others Total Source:

Passport

0.4 0.7 0.4 0.5 1.0

0.4 0.6 0.4 0.5 0.9

0.4 0.6 0.4 0.6 0.8

0.5 0.4 0.4 0.4 0.7

0.4 0.4 0.4 0.4 0.4

0.5 0.3 0.3 0.3 38.5 100.0

0.4 0.3 0.3 0.3 37.5 100.0

0.4 0.1 0.3 0.3 37.5 100.0

0.4 0.1 0.3 0.3 36.7 100.0

0.3 0.3 0.3 0.3 13.3 100.0


Table 14

GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2011-2014

% value Brand Shakey's Pizza Hut Max's Pancake House Kenny Rogers Roasters Gerry's Teriyaki Boy Italianni's California Pizza Kitchen TGI Friday's Papa John's Pho Hoa Don Henrico's Lydia's Lechon Dencio's Cabalen Dulcinea Bacolod Chicken Inasal Gloria Maris Outback Steakhouse Cibo Barrio Fiesta Savory Fish & Co Aristocrat Restaurant, The Via Mare Chili's Grill & Bar Rack's Superbowl of China Maxim's Teahouse Max's


Global Brand Owner

2011

2012

2013

2014

Shakey's International Inc Yum! Brands Inc Max's Group Inc Max's Group Inc Nathan's Famous Inc Prime Pacific Grill Corp Max's Group Inc Remigio S de RL California Pizza Kitchen Inc Carlson Cos Inc Papa John's International Inc Aureflam Corp Don Henrico's Pizza Foods Corp Lydia's Lechon Inc Max's Group Inc Cabalen Corp La Dulcinea Restaurant Inc Bacolod Chicken Inasal Inc Benson International Holdings Corp Bloomin' Brands Inc Cibo Inc Barrio Fiesta Inc Savory Inc OB Singapore Operations Pte Ltd Aristocrat Inc

16.7 15.2 6.3 1.9 0.8

18.3 14.6 6.3 1.7 1.2

21.1 14.6 6.1 1.8 1.2

24.2 14.8 11.0 6.3 5.6 5.1 2.5 1.6 1.4

1.4 0.8

1.5 0.9

1.3 1.0

1.2 1.2

1.1 1.2

1.2 1.0

1.1 1.0

1.1 0.9

2.9 0.9 1.2 0.7

2.1 0.9 1.1 0.7

1.0 0.9 0.8 0.6

0.9 0.8 0.8 0.6 0.6

0.5

0.5

0.5

0.5

0.5 0.7 0.6 0.4 0.6

0.4 0.7 0.7 0.4 0.3

0.4 0.6 0.5 0.5 0.3

0.5 0.5 0.5 0.4 0.4

0.4

0.4

0.5

0.4

Via Mare Inc Brinker International Inc Rack's Inc Big Buddha Restaurants Inc Bee Yum Foods Corp Max's Inc

0.6 0.4 0.5 0.9 0.3 12.1

0.6 0.4 0.6 0.8 0.1 12.0

0.4 0.4 0.4 0.7 0.1 11.4

0.4 0.4 0.4 0.4 0.3 -

13


Pancake House Gerry's Grill Teriyaki Boy Dencio's Others Total Source:

Table 15

Passport

Pancake House Inc Prime Pacific Grill Corp Pancake House Inc Pancake House Inc

6.4 4.1 3.3 1.5 15.2 100.0

6.8 4.0 3.3 1.3 15.0 100.0

6.8 4.5 3.1 1.2 15.2 100.0

14.2 100.0


Forecast Full-Service Restaurants by Category: Units/Outlets 2014-2019

outlets

Asian Full-Service Restaurants - Chained Asian FullService Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European FullService Restaurants - Independent European Full-Service Restaurants Latin American FullService Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American Full-Service Restaurants Middle Eastern FullService Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern Full-Service Restaurants North American FullService Restaurants - Chained North American Full-Service Restaurants - Independent North American Full-Service Restaurants Pizza Full-Service Restaurants - Chained Pizza FullService Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other Full-


2014

2015

2016

2017

2018

2019

12,141

12,097

12,052

12,006

11,972

11,938

327

330

332

333

334

335

11,814

11,767

11,720

11,673

11,638

11,603

827

825

824

822

821

821

78

82

85

86

87

88

749

743

739

736

734

733

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

2,937

2,964

2,990

3,014

3,036

3,055

260

267

274

280

286

291

2,677

2,697

2,716

2,734

2,750

2,764

600

605

611

618

626

635

304

307

311

316

322

329

296

298

300

302

304

306

1,644

1,655

1,666

1,678

1,691

1,706

265

270

274

278

281

284

14


Service Restaurants - Independent Other Full-Service Restaurants Full-Service Restaurants Source:

Passport

1,379

1,385

1,392

1,400

1,410

1,422

18,149

18,146

18,143

18,138

18,146

18,155

Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

Table 16

Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2014-2019

'000 transactions

Asian Full-Service Restaurants - Chained Asian FullService Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European FullService Restaurants - Independent European Full-Service Restaurants Latin American FullService Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American Full-Service Restaurants Middle Eastern FullService Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern Full-Service Restaurants North American FullService Restaurants - Chained North American Full-Service Restaurants - Independent North American Full-Service Restaurants Pizza Full-Service Restaurants - Chained Pizza FullService Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other FullService Restaurants


2014

2015

2016

2017

2018

2019

258,174.5

256,315.6

254,677.6

253,267.2

252,092.6

251,150.0

12,907.0

13,010.2

13,075.3

13,114.5

13,140.7

13,153.9

245,267.6

243,305.4

241,602.3

240,152.7

238,951.9

237,996.1

10,654.2

10,572.8

10,497.0

10,426.4

10,362.8

10,306.0

2,109.8

2,130.9

2,147.9

2,160.8

2,171.6

2,180.3

8,544.5

8,442.0

8,349.1

8,265.6

8,191.2

8,125.7

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

46,532.6

47,156.3

47,798.5

48,468.5

49,157.0

49,874.2

9,322.8

9,537.3

9,728.0

9,903.1

10,051.7

10,182.3

37,209.8

37,619.1

38,070.5

38,565.4

39,105.3

39,691.9

26,548.3

29,896.6

32,351.3

34,135.4

35,395.9

36,377.5

23,818.8

27,153.4

29,597.2

31,373.0

32,627.9

33,606.8

2,729.5

2,743.2

2,754.2

2,762.4

2,767.9

2,770.7

28,427.6

28,631.9

28,832.2

29,027.5

29,284.1

29,552.3

11,729.7

11,917.4

12,084.2

12,229.2

12,351.5

12,450.3

15


- Independent Other Full-Service Restaurants Full-Service Restaurants Source:

Passport

16,697.9

16,714.6

16,748.0

16,798.2

16,932.6

17,101.9

370,337.2

372,573.3

374,156.6

375,325.0

376,292.4

377,259.9


Table 17

Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2014-2019

PHP million

Asian Full-Service Restaurants - Chained Asian FullService Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European FullService Restaurants - Independent European Full-Service Restaurants Latin American FullService Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American Full-Service Restaurants Middle Eastern FullService Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern Full-Service Restaurants North American FullService Restaurants - Chained North American Full-Service Restaurants - Independent North American Full-Service Restaurants Pizza Full-Service Restaurants - Chained Pizza FullService Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other FullService Restaurants - Independent Other


2014

2015

2016

2017

2018

2019

72,365.2

72,531.6

72,757.5

73,037.4

73,444.3

73,974.3

4,948.6

5,047.5

5,138.4

5,215.5

5,283.3

5,336.1

67,416.7

67,484.1

67,619.1

67,821.9

68,161.0

68,638.2

7,894.0

7,885.6

7,891.5

7,900.5

7,910.6

7,923.4

1,768.9

1,809.6

1,845.8

1,879.0

1,907.2

1,932.0

6,125.0

6,076.0

6,045.6

6,021.4

6,003.4

5,991.4

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

13,644.6

13,898.5

14,168.0

14,459.1

14,767.8

15,101.0

4,178.8

4,262.4

4,339.1

4,404.2

4,461.5

4,506.1

9,465.7

9,636.1

9,828.8

10,054.9

10,306.3

10,594.8

11,764.2

13,438.7

14,724.7

15,715.9

16,474.6

16,954.1

11,071.6

12,732.3

14,005.5

14,985.9

15,735.2

16,207.3

692.6

706.4

719.2

729.9

739.4

746.8

9,098.4

9,303.1

9,528.3

9,778.6

10,051.2

10,352.0

3,789.1

3,914.1

4,031.5

4,144.4

4,248.0

4,345.7

5,309.3

5,389.0

5,496.7

5,634.1

5,803.2

6,006.3

16


Full-Service Restaurants Full-Service Restaurants Source:

Table 18

114,766.3

Passport

117,057.6

119,069.8

120,891.4

122,648.5

124,304.7


Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2014-2019


Asian Full-Service Restaurants - Chained Asian Full-Service Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European Full-Service Restaurants - Independent European Full-Service Restaurants Latin American Full-Service Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American FullService Restaurants Middle Eastern Full-Service Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern FullService Restaurants North American Full-Service Restaurants - Chained North American Full-Service Restaurants - Independent North American FullService Restaurants Pizza Full-Service Restaurants - Chained Pizza Full-Service Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other Full-Service Restaurants - Independent Other Full-Service Restaurants Full-Service Restaurants Source:

Table 19

2014/2015

2014-19 CAGR

2014/19 TOTAL

-0.3 0.3 -0.3

-0.3 0.5 -0.4

-1.7 2.4 -1.8

0.0 1.1

-0.1 2.4

-0.7 12.8

-0.1

-0.4

-2.1

-

-

-

-

-

-

-

-

-

-

-

-

0.6 1.7

0.8 2.3

4.0 11.9

0.5

0.6

3.2

1.4 2.2 0.7

1.1 1.6 0.7

5.8 8.2 3.4

0.9 1.1 0.9

0.7 1.4 0.6

3.8 7.2 3.1

0.0

0.0

0.0


Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2014-2019


Asian Full-Service Restaurants - Chained Asian Full-Service Restaurants - Independent Asian Full-Service Restaurants


2014/2015

2014-19 CAGR

2014/19 TOTAL

-0.4 0.1 -0.4

-0.6 0.4 -0.6

-2.7 1.9 -3.0

17


European Full-Service Restaurants - Chained European Full-Service Restaurants - Independent European Full-Service Restaurants Latin American Full-Service Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American FullService Restaurants Middle Eastern Full-Service Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern FullService Restaurants North American Full-Service Restaurants - Chained North American Full-Service Restaurants - Independent North American FullService Restaurants Pizza Full-Service Restaurants - Chained Pizza Full-Service Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other Full-Service Restaurants - Independent Other Full-Service Restaurants Full-Service Restaurants Source:

Passport

-0.5 0.4

-0.7 0.7

-3.3 3.3

-0.8

-1.0

-4.9

-

-

-

-

-

-

-

-

-

-

-

-

1.5 1.3

1.4 1.8

7.2 9.2

1.5

1.3

6.7

2.8 3.0 0.1

6.5 7.1 0.3

37.0 41.1 1.5

0.9 0.8 1.0

0.8 1.2 0.5

4.0 6.1 2.4

0.3

0.4

1.9


Table 20

Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2014-2019

% value growth

Asian Full-Service Restaurants - Chained Asian Full-Service Restaurants - Independent Asian Full-Service Restaurants European Full-Service Restaurants - Chained European Full-Service Restaurants - Independent European Full-Service Restaurants Latin American Full-Service Restaurants - Chained Latin American Full-Service Restaurants - Independent Latin American FullService Restaurants Middle Eastern Full-Service Restaurants - Chained Middle Eastern Full-Service Restaurants - Independent Middle Eastern FullService Restaurants North American Full-Service Restaurants - Chained North American Full-Service


2014/2015

2014-19 CAGR

2014/19 TOTAL

0.7 1.0 0.7

0.4 1.5 0.4

2.2 7.8 1.8

0.2 1.3

0.1 1.8

0.4 9.2

-0.2

-0.4

-2.2

-

-

-

-

-

-

-

-

-

-

-

-

2.3 1.0

2.0 1.5

10.7 7.8

18


Passport

Restaurants - Independent North American FullService Restaurants Pizza Full-Service Restaurants - Chained Pizza Full-Service Restaurants - Independent Pizza Full-Service Restaurants Other Full-Service Restaurants - Chained Other Full-Service Restaurants - Independent Other Full-Service Restaurants Full-Service Restaurants Source:

2.8

2.3

11.9

2.9 3.0 1.0

7.6 7.9 1.5

44.1 46.4 7.8

3.0 2.3 3.5

2.6 2.8 2.5

13.8 14.7 13.1

1.4

1.6

8.3


Table 21

Forecast Full-Service Restaurants by Casual vs Non-Casual: Units/Outlets 2014-2019

outlets


2014

2015

2016

2017

2018

2019

1,129

1,149

1,170

1,192

1,214

1,236

1,016

1,039

1,062

1,085

1,108

1,131

113

110

108

107

106

105

17,020

16,997

16,973

16,946

16,932

16,919

218

217

214

208

202

196

16,802

16,780

16,759

16,738

16,730

16,723

18,149

18,146

18,143

18,138

18,146

18,155


Table 22

Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: Number of Transactions 2014-2019

'000 transactions

Casual Dining FullService Restaurants - Chained Casual Dining Full-Service Restaurants - Independent Casual Dining Full-Service Restaurants Non-Casual Dining FullService Restaurants - Chained Non-Casual Dining Full-Service


2014

2015

2016

2017

2018

2019

64,442.9

68,214.6

71,184.8

73,578.3

75,541.6

77,208.0

51,337.3

55,187.6

58,222.9

60,668.3

62,670.4

64,362.5

13,105.6

13,027.0

12,961.8

12,910.0

12,871.3

12,845.5

305,894.3

304,358.7

302,971.8

301,746.7

300,750.8

300,051.9

8,550.7

8,561.5

8,409.7

8,112.4

7,673.1

7,211.2

19


Restaurants - Independent NonCasual Dining FullService Restaurants Full-Service Restaurants Source:

Passport

297,343.6

295,797.2

294,562.1

293,634.3

293,077.7

292,840.8

370,337.2

372,573.3

374,156.6

375,325.0

376,292.4

377,259.9


Table 23

Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: Foodservice Value 2014-2019

PHP million


Table 24

2014

2015

2016

2017

2018

2019

25,571.1

27,427.3

28,927.1

30,159.2

31,181.0

31,933.0

22,677.9

24,560.2

26,082.9

27,334.9

28,373.7

29,139.7

2,893.2

2,867.1

2,844.2

2,824.3

2,807.3

2,793.3

89,195.2

89,630.3

90,142.7

90,732.2

91,467.5

92,371.7

3,079.0

3,205.8

3,277.5

3,294.2

3,261.6

3,187.5

86,116.1

86,424.5

86,865.2

87,438.1

88,206.0

89,184.2

114,766.3

117,057.6

119,069.8

120,891.4

122,648.5

124,304.7


Forecast Full-Service Restaurants by Casual vs Non-Casual: % Units/Outlets Growth 2014-2019



2014/2015

2014-19 CAGR

2014/19 TOTAL

1.8 2.1

1.8 2.2

9.5 11.3

-0.9

-1.5

-7.1

-0.1

-0.1

-0.6

-3.0

-2.1

-10.1

0.0

-0.1

-0.5

0.0

0.0

0.0



20


Table 25

Passport

Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: % Transaction Growth 2014-2019



2014/2015

2014-19 CAGR

2014/19 TOTAL

2.2 2.7

3.7 4.6

19.8 25.4

-0.2

-0.4

-2.0

-0.2

-0.4

-1.9

-6.0

-3.4

-15.7

-0.1

-0.3

-1.5

0.3

0.4

1.9


Table 26

Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: % Foodservice Value Growth 2014-2019

% value growth


2014/2015

2014-19 CAGR

2014/19 TOTAL

2.4 2.7

4.5 5.1

24.9 28.5

-0.5

-0.7

-3.5

1.0

0.7

3.6

-2.3

0.7

3.5

1.1

0.7

3.6

1.4

1.6

8.3



21

Full-Service_Restaurants_in_the_Philippines.pdf

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