Business Plan Template
Company Biographies
Company name:
GoldGate
Company address:
105 / 20, Kent Road, Colombo 09.
Company contact no: 0773400965 ames o! "#rectors : $%#lpa &'na(ardana &'na(ard ana )rand#*a +a*mal# &#m%ana Kaldera $ac%#n# C%andrase*ara "ate o! s'bm#ss#on: 02072017
1. Executive Summary &old&ate #s a (eb based ed'cat#onal reso'rce pro-#d#n company o(ned and operated by 04 'nderrad'ates o! t%e department o! nd'str#al anaement o! t%e n#-ers#ty o! Kelan#ya. &old&ate a#ms to !ac#l#tate e'al and !a#r s%are o! ed'cat#onal reso'rces amon all t%e c'stomers, (#t%o't and d#screpancy (%#le pro-#d#n many d#!!erent s'sta#nable sol't#ons to a n'mber o! #ss'es enco'ntered #n t%e c'rrent t'#t#on !#eld. %e re-en'e stream o! &old&ate #s t%e s'bscr#pt#on !ee o! t%e st'dents on a mont%ly bas#s. e (#ll %a-e a!!#l#ate relat#ons%#ps amon o'r ser-#ce pro-#ders, t%e t'tors / teac%ers (%ere (e (#ll not be prod'c#n or carry#n any #n-entory.
'r !#nanc#al stratey #s based on stay#n pro!#table (%#le *eep#n epenses etremely lo(. ere more concerned (#t% *eep#n t%e cas% !lo( and cas% balance pos#t#-e.
n order to reac% o'r oals, (e m'st complete t%e !ollo(#n *eys o! s'ccess:
e m'st eec'te o'r mar*et#n plan (ell, s#nce t%e ma#n !oc's #s on ma#m#8#n pro!#ts (%#le e!!ect#-ely 't#l#8#n t%e a-a#lable reso'rces.
e m'st *eep o'r epenses lo(. e dont plan on enerat#n a lare amo'nt o! re-en'e #n t%e nearterm, so (e cant let epenses et o't o! control.
e m'st be 'pdated and cons#stent (#t% t%e operat#onal plans o! &old&ate #n order to pro-#de o'r c'stomers (#t% t%e most rele-ant and 'se!'l content t%ro'% o'r ser-#ce pro-#ders.
e m'st treat o'r ser-#ce pro-#ders as t%e most #mportant assets and t%ereby be !le#ble and al(ays comm'n#cate (#t% t%em #n order to %elp t%em !ac#l#tate t%e#r ser-#ces e!!#c#ently.
2. Company Description Company Summary GoldGate #s a start'p (ebs#te #mplemented 'nder t%e partners%#p o! 04 'nderrad'ates o!
t%e "epartment o! nd'str#al anaement o! n#-ers#ty o! Kelan#ya. %e p'rpose o! t%#s start'p #s to ele-ate t%e c'rrent standards o! t%e t'#t#on sector #n $r# +an*a and t%ereby pro-#de sol't#ons to se-eral *ey #ss'es t%at are #ncorporated (#t% t%at #nd'stry. GoldGate br#ns t%e #nclass t'#t#on eper#ence to any st'dent (%ere-er t%ey are and most #mportantly, at any t#me o! t%e#r pre!erence.
Company !nership s ment#oned abo-e, GoldGate #s o(ned and operated 'nder t%e o(ners%#p o! t%e 04 partners 1; 2; 3; 4;
$%#lpa &'na(ardana )rand#*a +a*mal# &#m%ana Kaldera $ac%#n# C%andrase*ara
Product 'r company does not prod'ce any prod'cts or ser-#ces. n !act GoldGate pro-#des a plat!orm to t%e t'tors aro'nd t%e (orld to t'tor any st'dent at a lo(er !ee #n any part o! t%e (orld (#t%o't any add#t#onal e!!ort (%#le cond'ct#n t%e#r e#st#n t'#t#on classes. %e #ncome #s enerated t%ro'% a!!#l#ated comm#ss#ons o! t%e GoldGate s'bscr#pt#ons (%#c% amo'nt to a 10< =ten percent; o! t%e mont%ly t'#t#on !ees o! t%e st'dents. %e ad-antae o! t%#s set'p #s t%at, (e #nc'r no cost o! oods, prod'ct#on re'#rements or #n-entory le-els.
"ision >o be t%e lead#n ed'cat#onal reso'rce pro-#der #n $o't% s#a.?
#ission Red'ce t%e d#spar#ty o! t%e d#str#b't#on o! ed'cat#onal reso'rces aro'nd t%e co'ntry #n order to !ac#l#tate t%e learn#n processes o! t%e st'dents #rrespect#-e o! t%e#r -ar#o's personal pre!erences and obstr'ct#ons.
$%ectives 1. @ro-#de t'#t#on ser-#ces to st'dents at an a!!ordable lo(er pr#ce !rom #ncept#on. 2. o re#ster 5000 s'bscr#bers by t%e end o! t%e !#rst year o! operat#on. 3. o %a-e 100 e#st#n t'tors #n o'r database by t%e end o! #n#t#al 1A mont%s. 4. o pro-#de plat!orms !or 25 ne( start'p t'#t#on classes by t%e end o! !#rst year. 5. o %a-e 15,000 a-erae mont%ly (ebs#te -#e(s by t%e !#rst 12 mont%s. 6. o be amon t%e 5 best peopleBs c%o#ce (ebs#tes #n $r# +an*a by t%e end o! t%e !#rst year.
&eys to Success GoldGate stands 'p amon any ot%er e#st#n t'#t#on sol't#on pro-#der as #t possesses t%e
no-elty o! -ast c%o#ces t%at are a-a#lable !or t%e st'dents #n terms o! t'tor select#on, learn#n t#me and place. 'rt%ermore, GoldGate (#ll !'nct#on as t%e one and only sec're and rel#able ed'cat#onal reso'rce pro-#der #n t%#s sector. e bel#e-e t%e ma#n reason be%#nd t%e !'t're s'ccess o! GoldGate #s t%e essence t%at t%e partners br#n #nto t%#s -ent're t%ro'% t%e#r eper#ences as
$t'dents o! t%e local ed'cat#on system and e#st#n t'#t#on c'lt'res nderrad'ates o! a deree t%at br#des bot% anaement and n!ormat#on
ec%noloy. 'tors and ass#stants o! d#!!erent t'#t#on classes aro'nd t%e co'ntry.
'. Target #ar(et Description Customers) ll t%e + and + st'dents 'nder t%e local syllab's Geographic location: e (#ll be taret#n on t%e st'dents !rom t%e 'eoda area #n o'r p#lot la'nc% and t%en alon (#t% t%e o!!#c#al la'nc%, (e (#ll allo( an #sland(#de access to all t%e st'dents #n t%e co'ntry. Target mar(et in detail)
C'rrent $tat#st#cs: 314,635 /+ st'dents 302,501 /+ st'dents (Performances in education, Department of Census and Statistics, Sri Lanka 2015) "#rect nternet 'sers #n $r# +an*a: 29.3< ( http://!internet"i#estats!com/internet$users/sri$"anka/ ) %e bottom l#ne o! benc%mar*#n t%e tareted d#rect 'sers o! GoldGate #n t%e com#n year: 1A0,A21. nn'al #ncrement #n t%e percentae o! #nternet 'sers: 2.A6< @red#cted #ncrement o! taret mar*et #n t%e !'t're. Dear ! perat#on 2nd 3rd 4t% 5t%
aret ar*et 1A5,992 191,311 196,7A3 202,410
Demographic Characteristics)
e l#m#t o! t%e taret 'sers : 15yrs to 21 yrs Potential customers)
a#n l#ne o! taret mar*et
: @arents o! t%e /+ and /+ st'dents
Target #ar(et Segmentation)
$t'dents 's'ally %a-e a -ery lo( le-el o! #ncome and t%e maEor#ty o! t%em %a-e m'c% less #ncl#nat#on to(ards searc%#n and attend#n t%e best classes. s'ally t%ey et t%e#r parents to %andle t%#s on be%al! o! t%em.
@arents are t%e sole 'ard#ans t%at ta*e care o! t%e eneral epenses o! c%#ldren. %e st'dents (#ll #n!orm t%e parents abo't t%e#r pre!erred classes or e#t%er t%e parents (#ll !#nd t%e classes !or t%e#r c%#ldren. 'r *ey strent%s #n attract#n t%e parents are t%e lo(er cost o! !ees #ncorporated (#t% o'r s'bscr#pt#on and t%e ab#l#ty to mon#tor t%e per!ormances o! t%e st'dents. %ere!ore, (e t%#n* t%at t%e #mportance o! taret#n o'r prod'cts to(ards parents #s t%e ma#n pr#or#ty (#t%#n o'r c'rrent contet. %e st'dents o! t%e nat#onal &C) rd#nary and d-anced +e-el )am#nat#ons (#ll 'r s'bscr#pt#on =prod'ct; (#ll be p'rc%ased on a mont%ly bas#s. %e c'stomers (#ll be able to pay !or 3, 6, 9 and 12 mont%s #n ad-ance, (%ere t%ey (#ll be pro-#ded (#t% d#sco'nts on t%e total epend#t're. %ur &u'ers are students! &ut, e promote this product to their parents! he numer of u'ers increases as e *oin est and popu"ar teachers more and more is"and ide!
%e GoldGate s'bscr#pt#on !ee acco'nts !or a 10< o! t%e mont%ly !ee o! a st'dent. t%er t%an t%e mar*et#n epenses enco'ntered d'r#n t%e respect#-e mar*et#n per#ods t%e operat#onal costs o! t%e company 'nder t%e c'rrent contet #s FFFFFFFFFFFFFF =#nanc#als p. FF ;
GCE Ordinary Level - Candidates 500,000 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 2011
2012
2013
2014
2015
GCE Advanced Level - Candidates 305,000 300,000 295,000 290,000 285,000 280,000 275,000 270,000 265,000 260,000 255,000 2011
2012
2013
2014
2015
#otivations and Purchasing Patterns)
actors (%#c% are !a-orably #n!l'enc#n b'y#n patterns: @op'lar#ty o! t%e teac%ers ed#'m o! class @ast p'p#lBs Res'lts Recommendat#on by t%e teac%ers %e !re'ency o! t%e c'stomer p'rc%ases (#ll #ncrease #n t%e per#ods o! ctober G "ecember and ay G ''st d'e to t%e eam#nat#ons %eld on ''st and "ecember. %#s (#ll c%ane #n t%e near !'t're s#nce t%e /+ and /+ eam#nat#ons (#ll bot% be %eld #n t%e same mont%. Current trends in the sector)
s dep#cted abo-e, t%e #nternet 'sae and t%e a(areness on onl#ne p'rc%ases are rap#dly #ncreas#n #n almost all t%e sectors and #nd'str#es. %ere %a-e been many d#!!erent attempts to pro-#de a sol't#on !or t%#s, b't all o! t%em are pro-#d#n a s'pplementary ans(er to t%e c'rrent t'#t#on system. %ereas (e pro-#de a c'stomer b#ased sol't#on t%at #s act'ally rel#able and e!!ect#-e. %ere #s a mass#-e 're #n t%e present to pro-#de reen / reener sol't#ons to many d#!!erent sectors #n t%e co'ntry. C'rrent t'#t#on classes and t%e #nd'stry as a (%ole are contr#b't#n to a mass amo'nt o! paper 'sae (%#c% #s completely sol-ed by GoldGate 'sae.
Gld Gate
Availa/ility ( 'any ,%ns (r O)L and A)L res"lts
&ncrease in ,arental in-"ence n ,"rs"in. ed"ca%n
&ncrese in de'and (r O)L and A)L *"ali+ca%n
Online !"rc#ase
Green $l"%n
*. Competitor +nalysis ur #ain Competitors &'r'.l* &'r'.l* #s an onl#ne t'tor#n plat!orm !or $r# +an*an st'dents. %e#r t'tors are teac%ers (%o are do#n ro'p classes. $t'dents can be re#stered #n t%e#r s ystem and select a t'tor based on d#!!erent cr#ter#a. nce t%ey made arranement !or a sess#on.
$#plo.l* $#plo #s an onl#ne t'tor#n plat!orm !or $r# +an*an st'dents. %e#r t'tors are st'dents (%o %a-e completed t%e#r d-anced +e-el and (%o %a-e obta#ned %#%er H s core. $t'dents can be re#stered #n t%e#r system and select a t'tor based on d#!!erent cr#ter#a. nce t%ey made arranement !or a sess#on t%e sess#on can be cond'cted #n o'r -#rt'al classroom.
ur Strengths $t'dents (%o 'se &old &ate can learn !rom lead#n t'#t#on teac%ers #n $r# +an*a. nd t%ere are many teac%ers a-a#lable !or one s'bEect to c%oose accord#n to t%e pre!erences o! t%e st'dents. t ma*es t%e real en-#ronment o! a class room learn#n and (#t%o't any etra e!!ort.
$#nce lead#n teac%ers a-a#lable t%e#r acc'racy and prod'ct#-#ty o! teac%#n #s -ery %#% rat%er t%an an 'nderrad'ate st'dent. I#% parent or 'ard#an '#dance #s needed. Can (atc% 'ploaded -#deos (#t%#n a mont% at any t#me. J't need to (atc% !'ll -#deo (#t%o't s*#pp#n s#nce #t '#ded st'dent to (atc% !'ll t'tor#al. nd a d#sc'ss#on secess#on a-a#lable once a mont% (#t% t%e teac%er to d#ss'as#on t%e problems reard#n to t%e s'bEect matters. $t'dent can c%ane t%e teac%er as %#s/%er des#re and can select more t%an one teac%er !or one s'bEect. Ia-e ab#l#ty to pay by cred#t, deb#t e#t%er to depos#t on ban* and later a!ter epans#on by @ay@al. t%er (ebs#tes l#*e &'r'para.l*, myt'tor.l*, t't#on.l*, t't#onlan*a only pro-#d#n ed'cat#on related co'rse #n!ormat#on, teac%ers #n!ormat#on, ) boo*s, eam#nat#on res'lt alerts, o-ernment Eob alerts, t'#t#on class #n!ormat#on, career '#de !or sc%ool lea-ers. $o, t%ey are not compet#tors, t%ey can be ta*en as a reso'rce to !#nd lead#n teac%ers !or st'dents accord#n to t%e#r pre!erences.
,ndustry +nalysis -ivalry among existing irms G oderate
%ere are !e( e#st#n !#rms. =&'r'.l*, s#plo.l*, myt'tor.l*, 'r'para.l*; C'rrently, t%e ma#n compet#tors are &'r'.l* $#plo.l*, b't t%ey are not d#rect compet#tors. &'r'.l* @ro-#des lect'res b't t%ey donBt #-e a c%ance to st'dents to select a t'tor accord#n to t%e#r pre!erence. $#plo #s a ne( t'#t#on plat!orm, b't t%e classes are cond'cted by t%e 'nderrad'ates and rad'ates. 'r ser-#ce, cond'ct (#t% t%e lead#n teac%ers #n t%e #nd'stry.
Threat o /e! Entrants 0 o!
)ntry barr#ers are relat#-ely moderate !or t%e ed'cat#on #nd'stry, b't t%e barr#ers !or t%e t'#t#on are -ery lo(. Cap#tal re'#rements are lo(, beca'se o! t%at t%reat #s lo(. "#str#b't#on c%annel #s #nternet. 99< o! /+ st'dents *no( abo't t%e #nternet and t%ey 'se #t !or many p'rposes. (areness o! t%e d#str#b't#on c%annel and 'sae #s %#%. nyone can eas#ly access to t%e d#str#b't#on c%annel.
e ma*e t%#s plat!orm to connect st'dents (#t% most pop'lar t'tors #n $r# +an*a. Rel#ab#l#ty o! t%e system #s -ery %#% beca'se o! t%at c'stomer loyalty does not c%ane.
Threat o Su$stitute Products 0 +o(
%ere are !e( compet#tors, b't t%ey are not d#rect compet#tors. &old &ate plat!orm !ac#l#t#es are d#!!erent !orm t%em. %ere #s no any s'bst#t'te !or t%#s ser-#ce.
The Bargaining Po!er o Buyers 0 o!
C'stomer %as not any c%ance to c%ane t%e prod'ct. C'stomer bara#n#n po(er #s -ery lo(, beca'se &old &ate #s t%e only one prod'ct #n t%e mar*et (#t% t%ese !ac#l#t#es. The Bargaining Po!er o Suppliers o!
'tors are o'r s'ppl#ers. %ey donBt %a-e any -#rt'al plat!orm to connect (#t% st'dents. %e#r bara#n#n po(er #s lo(, beca'se (e are t%e only c'stomer o! t%em.
orce %e Jara#n#n @o(er o! J'yers %e Jara#n#n @o(er o! $'ppl#ers Threat o /e! Entrants %reat o! $'bst#t'te @rod'cts -ivalry among existing irms
%reat to #nd'stry pro!#tab#l#ty +o( oderate
I#%
Compet#tors &'r'.l* $#plo.l* my'tor.l* or*#n (#t% pop'lar t'tors Cond'ct#on +ect'res ble to select a t'tor ble to c%oose an amb#t#o's t#me $'pport ad-ert#sements nteract (#t% a 'ard#an abo't t%e proress o! t%e st'dent. 'tor#al paper s'bm#ss#on process. #me slot to d#sc'ss (#t% t%e teac%er le#b#l#ty payment met%ods
&old &ate 't#on.l*
&'r' @ara
3. #ar(eting and Sales Plan #ain mar(eting message Re-ol't#on#8#n t%e (ay, yo' learn
#ar(eting vehicles
)ma#l C%a#ns #n Corporate $ector
eac%ers G L endorsements
$t'dents G Iandb#lls #n lead#n papers $oc#al ed#a G L#deos on ro'ps @aper ad-ert#sements $$ $c%ool $'permar*ets
Strengths
&old ate team, beca'se t%ere are spec#al#8ed members as (ell as manaement spec#al#8ed members. ll members o! t%e &old &ate team are !ollo(#n anaement and n!ormat#on ec%noloy =; #n 'n#-ers#ty o! Kelan#ya. ll o! 's %a-e t%e bas#c *no(lede o! anaement. '#t#on masters l#*e t%#s model, beca'se t%e can earn more (#t%o't any etra e!!ort. @arents al(ays to ready to pay any a!!ordable amo'nt !or t%e#r c%#ldrenBs ed'cat#ons. %ere are aro'nd 200,000 /+ st'dents #n $r# +an*a #n e-ery year. nderrad'ates also (#t% o'r b's#ness.
4ea(nesses
o stron !#nance bac*ro'nds. Cannot ass're t%e 'al#ty o! -#deo mater#als, beca'se -#deo 'al#ty =10A0p, 720p; #s depend#n on t%e t'tor.
pportunities
ree prod'ct mar*et#n !rom t'tors. Ia-e a c%ance to co-er ot%er classes l#*e /+ classes, ban*#n eam classes, dm#n#strat#on eam classes.
Threats
)#st#n )d'cat#on #nst#t'tes l#*e $a*ya, Rotary, $#p(#n, ontana etc. nl#ne )d'cat#on (eb s#tes. =): &'r'.l*, $#plo.l*; @'bl#cat#ons compan#es. =$at%ara, aster &'#de etc.; @r#nt#n !#rms.
5. perations Plan np't /+ $t'dents J#o $c#ence @%ys#cal $c#ence Commerce rts ec%noloy
@rocess
@ro-#de a plat!orm !or st'dents to learn !rom lead#n mass class teac%ersB teac%#n -#deos and t'tor#als.
'tp't &reener $ol't#on t%at sol-es pro-#des e'al access to ed'cate st'dents aro'nd t%e co'ntry (#t%o't any d#screpanc#es.
%eory Re-#s#on
@ro-#de a d#sc'ss#on to sol-e academ#c problems once +ead#n ass Class mont% eac%erBs 'ploaded teac%#n -#deos, t'tes.
6eed$ac(
rom $t'dents, @arents %ere #s a (ay to pro-#de !eedbac*s !or st'dents and parents abo't t%e ser-#ce abo't t%e 'al#ty o! learn#n mater#als t%e#r e!!ect#-eness and 'n#'eness o! o'r ser-#ce. eac%ers (%o #n-ol-e (#t% t%#s ser-#ce. eac%ers also %a-e ab#l#ty to #-e !eedbac* on e!!ect#-eness o! t%e ser-#ce %o( #t adds -al'e to t%e#r sel-es. Core Services
M'al#ty !le#b#l#ty @r#ce $peed ocation or start ups
%#s #s a (eb based start'p and donBt need a re'#red locat#on !or start. +dvantages o location to this service .
"onBt need a p%ys#cal locat#on to start 'p and to carry !'rt%er. C'stomer access#b#l#ty #s -ery %#% s#nce any c'stomer (%o %a-e a med#a to connect to (eb and an #nternet connect#on.
$#nce t%#s #s a (eb based start'p any 'ser (%o %a-e #nterne !ac#l#t#es can access t%#s #n any Geographical area
$#nce all t%e manaement team members are nearby to(ns =Colombo, &a%a, Kal't%ara, Rat%nap'ra; (#t% all tec%noloy !ac#l#t#es and (%ere maEor /+ classes are a-a#lable, t%ey all can nteract (#t% t%e ser-#ce eas#ly. o need to spend any cost !or locat#on. ll t%e re'#rement e'#pment l#*e +aptops and ot%er #nternet !ac#l#t#es can a-a#lable. ,nventory control
one Product development process
dea enerat#on dea screen#n Concept de-elopment ar*et#n stratey de-elopment prod'ct de-elopment est mar*et#n Commerc#al#8at#on
4hy our product has no ris( o ailure
&ood est#mat#on o! mar*et s#8e: %e most competed eam #n $r# +an*a #s /+ and t%en /+. $o,+earn#n mater#al pro-#ders !or t%ese t(o eam part#c#pants %a-e a %'e mar*et #n $r# +an*a. nn'ally appro#mately 314,635 st'dents do#n /+ and 255,191 st'dents 'al#!#ed o! do#n /+ #n #sland (#de. I#%er percentae o! st'dents attend#n to t'#t#on classes and also eac% st'dent see*s !or etra learn#n ecept sc%ool ed'cat#on. $o, t%ere #s a %'e mar*et !or learn#n plat!orms l#*e t%#s. nd also "'r#n t%e year o! 2016 t%ere (ere 32,990,963 total n'mber o! #nternet 'sers #n $r# +an*a. =so'rce %ttp://(((.trc.o-.l*/201405130356 46/stat#st#cs.%tml;. rom ae 1519 54.4< st'dents and !rom 2024 49.3< st'dents %a-e comp'ter l#teracy =so'rce %ttp://(((.stat#st#cs.o-.l*/ed'cat#on/Comp'ter+#teracy/J'let#nComp'ter+#teracy.pd!;. %ere #s at least an #nternet ca!N #n eac% 'rban -#llae. $o, t%#s ser-#ce %as a %'e mar*et #n $r# +an*a as (ell #n !ore#n co'ntr#es.
Good Design)
%e des#n#n o! o'r (eb based ser-#ce #s ma#nly do#n (#t% t%e '#dance o! a psyc%olo#st spec#al#8ed #n sc#ent#!#c st'dy o! %'man learn#n. =rad'ated !rom 'n#-ers#ty o! Kelan#ya;. $o, #t %elps to ma*e a 'ser!r#endly stress!ree en-#ronment !or st'dent to learn. nd (e 'se searc% en#ne opt#m#8at#on=$); to opt#m#8e o'r (ebs#te !or searc% en#nes and t%'s #mpro-e o'r searc% en#ne ran*#ns to #ncrease t%e 'al#ty o! o'r (eb s#te by ma*#n #t 'ser !r#endly, !aster and eas#er to na-#ate. %en searc%#n a teac%er !or part#c'lar s'bEect #t nom#nates t%e teac%er accord#n to sort#n met%od rat%er t%an n'mber o! s'bscr#bers to !#nd t%e best c%o#ce o! t%e st'dent. %e a't%or#8at#on o! t%e -#deos and t't's are protect#n s#nce t%ey canBt do(nload and canBt copy eac% st'dent and parent need a separate acco'nt to %andle t%e ser-#ce =m'lt#ple 'sers canBt 'se t%e ser-#ce (#t% one acco'nt. I#% parent or 'ard#an '#dance #s needed. Can (atc% 'ploaded -#deos (#t%#n a mont% at any t#me. J't need to (atc% !'ll -#deo (#t%o't s*#pp#n s#nce #t '#ded st'dent to (atc% !'ll t'tor#al. eac%er %a-e t%e#r o(n dr#-e !or t%e#r mater#als. nly contact#n lead#n teac%ers #n t%e #nd'stry and t%e#r teac%#n acc'racy and prod'ct#-#ty #s -ery %#% beca'se t%ese teac%ers %a-e recommended by st'dents at no(. nd eac% mater#al (#ll remo-e !rom (ebs#te a!ter a mont%. $o, storae problem doesnBt occ'r. $t'dent can c%ane t%e teac%er as %#s/%er des#re and can select more t%an one teac%er !or one s'bEect. Ia-e ab#l#ty to pay by cred#t, deb#t e#t%er to depos#t on ban* and later a!ter epans#on by @ay@al.
Correct positioning and Correct timing t can be clearly seen t%at t%ere #s a cons#derable #ncrease o! t%e proport#on o! %o'se%olds t%at spend money on pr#-ate t'tor#n o-er t#me s#nce only 23< o! %o'se%olds %a-e 'sed money on c%#ldrenBs pr#-ate t'tor#n #n 19951996 and #t %as #ncreased to 64< #n 20062007.people m#%t try to s'bst#t'te lo(er p'bl#c ed'cat#on #n-estment by #ncreas#n %#%er pr#-ate ed'cat#on #n-estments. imited higher education opportunities
$r# +an*a %as only 15 p'bl#c 'n#-ers#t#es. $o, 'n#-ers#ty ed'cat#on #s st#ll etremely l#m#ted. %ere #s a !#erce compet#t#on to enroll #n p'bl#c 'n#-ers#t#es beca'se o-er A0 per cent o! el##ble cand#dates are (#ll#n to enroll #n 'n#-ers#t#es b't no c%ance o! enroll#n d'e to lac* o! !ac#l#t#es. %ere!ore, lac* o! %#%er ed'cat#on opport'n#t#es seems to #ncrease t%e !#erce compet#t#on to enter p'bl#c 'n#-ers#t#es, t%ereby #ncreased t%e st'dentBs demand !or pr#-ate t'tor#n.
Social competition to enrol in popular schools and universities
$r# +an*a %as ac'te soc#al compet#t#on to enrol #n pop'lar secondary sc%ools and 'n#-ers#t#es as people bel#e-e t%at entrance #n to pop'lar secondary sc%ools and 'n#-ers#t#es can enerate %#%er earn#ns #n t%e !'t're (%#c% enable t%em to %a-e %#%er standards o! l#-#n. %'s, parents may bel#e-e t%at c%#ldren %a-e to ta*e pr#-ate t'tor#n #n order to enae #n t%#s soc#al compet#t#on. ,ncrease o household income
ccord#n to stat#st#cal data, %o'se%old a-erae #ncome le-el %as #ncreased s#n#!#cantly o-er last t(o decades. or eample, $r# +an*an per cap#ta &"@ (as O3279 #n 2013. s a res'lt, $r#
+an*an m#ddle class %as epanded s#n#!#cantly o-er t#me. %'s, #t #s l#ttle (onder t%at proport#on o! %o'se%olds (%o spend money on c%#ldrenBs pr#-ate t'tor#n #ncreases o-er t#me beca'se #t #s (ell *no(n !act t%at pr#-ate ed'cat#onal #n-estments tend to #ncrease (#t% #ncome le-el o! t%e %o'se%olds. +vaila$le or reasona$le price
t only ta*es A5< o! t%e normal t'#t#on !ee o! a class. ): #t only cost Rs: A50.00 #! t%e class !ee #s normally Rs: 1000.00. Reasonable t%an o#n to a class and (%en compar#n t%e add#t#onal costs !or transportat#on, !ood, ot%er epenses and (astae o! t#me as (ell. Eective promotion
1; Jy 'pload#n ad-ert#sements #n soc#al ed#as l#*e aceboo*, t(#tter, nstaram Do''be etc.: ost o! t%e soc#al med#a 'sers #n $r# +an*a are amon ae 1530. $o, t%ere are most o! t%e /+ and /+ st'dents. nd parents also no( enae (#t% t%ese soc#al med#a net(or*. %en connect to a soc#al med#a a one to one connect#on (#t% c'stomer #t ma*es more loyal. 2; $%o( 'p a recyclable poster nearby cas%#er #n e-ery s'permar*et #n 'rban areas: o et t%e attract#on o! parents (%o are (#t% b'sy l#!estyle and (or*#n, s#nce most o! t%em are s%opp#n #n s'permar*ets. 3;$end#n $$ and ) ma#ls: o #n!orm to t%e parents (%o are (or*#n and not connected to soc#al net(or*s and ot%er med#as m'c% can promote 's#n $$ and ) ma#l by !#nd#n t%em t%ro'% (or*places. 4; e(spaper ad-ert#sements: !or parents and st'dents #n r'ral areas can co-er by t%#s met%od. 5;+etters: or st'dents (%o %a-e done /+ and do#n /+ can ac%#e-e by !#nd#n t%e#r address !rom sc%ools and can send letters. 6; d-ert#se on !#les and tots #-en by teac%ers: #t%o't 's#n add#t#onal papers to ad-ert#se l#*e %andb#lls #t can ad-ert#se 's#n t%e !#les #-en by teac%ers (#t% a l#ttle cost. #anagement inluence)
+o( de-elopment cost: $#nce t%e manaement team all members are ood #n bot% manaement !#elds and %a-e *no(lede #n (eb de-elop#n, donBt need to bare add#t#onal cost !or de-elop t%e (ebs#te. or $) de-elopment, #t cost nearly Rs: 30,000.00. o! competition
ost o! t%e (ebs#tes only pro-#d#n t%e ed'cat#on related co'rse #n!ormat#on, teac%ers #n!ormat#on, ) boo*s, eam#nat#on res'lt alerts, o-ernment Eob alerts. s eample t't#on.l* 'na-a#lable and only pro-#de ads !or all pr#mary to 'p $t'dent $r# +an*a pro-#de class sc%ed'le yt'tor.l*ads contact teac%ers (#t% st'dents !or all
'tonlan*a.l* also only pro-#des class sc%ed'les. &'r'.l* pro-#des only one or t(o teac%ers -#deos !or one s'bEect, b't t%ose teac%ers are not lead#n teac%ers #n t%#s #nd'stry.
-is( +ssessment and #itigation Strategy
o!
,mpact
7igh
ot (or*#n an 'ploaded -#deo properly. nable to 'pload t%e learn#n mater#als #n a (ee* by teac%er. nable to cond'ct a d#sc'ss#on secess#on (%#c% %olds once a mont%. et(or* problems. $tart anot%er (ebs#te s#m#lar to o'r concept or s#m#lar (#t% o'r (ebs#te name. eat#-e !eedbac* !rom teac%ers, st'dents or parents.
+o(
8. #anagement Team
I#%
ame: $%#lpa &'na(ardana nderrad'ate o! Jsc. anaement n!ormat#on ec%noloy !rom n#-ers#ty o! Kelan#ya. 2 years o! eper#ence #n @roEect anaement #n @'bl#c dm#n#strat#on and @r#-ate $ector "e-elopment. Capta#ned $c%ool and at#onal le-el Ioc*ey eams #n at#onal and nternat#onal o'rnaments. ember #n omenBs %oc*ey team #n 'n#-ers#ty o! Kelan#ya. Kno(lede #n anaement, ar*et#n, cco'ntancy, .
ame: )rand#*a +a*mal# nderrad'ate o! Jsc. anaement n!ormat#on ec%noloy !rom n#-ers#ty o! Kelan#ya.
ame: &#ma%anaKaldera nderrad'ate o! Jsc. anaement n!ormat#on ec%noloy !rom n#-ers#ty o! Kelan#ya.
ame: $ac%#n#C%andrase*ara nderrad'ate o! Jsc. anaement n!ormat#on ec%noloy !rom n#-ers#ty o! Kelan#ya.
9. Development Plan and #ilestones %e de-elopment o! t%e (ebs#te #s ma#nly done by t%e 4 !o'nders :
1.
6ront End) %e rap%#cal loo* !or t%e (ebs#te (#ll be done #n a -ery met%od#cal
proced're to en%ance t%e -#s#onary and e!!#c#ency eper#ences o! t%e 'sers. %e (ebs#te (#ll be des#ned (#t% t%e ass#stance o! 02 psyc%olo#sts (%o (#ll loo* #nto !#ne deta#ls o! t%e (ebs#te des#n. %#s (#ll re'#re a per#od o! 6 (ee*s. 2.
Bac( End) %e second step #s to code t%e part o! o'r system t%at %olds and d#str#b'tes
o'r content. ell create a database to store t%e deta#ls o! o'r ser-#ce pro-#ders and 'nderrad'ates. ell also create a database to store t%e ema#l address and ot%er #n!ormat#on abo't t%e cl#ents (%o-e s'bscr#bed to &old&ate. Jot% t%ese systems (#ll #nter!ace (#t% o'r !ront end s#nce people (#ll s'bscr#be -#a t%e (ebs#te, and (ell 'se a eb !orm !or re#strat#on and c'stomer #nteract#ons.
#ilestones %ere are se-eral m#lestones assoc#ated (#t% t%e GoldGate de-elopment. 1.
Completing the Business Plan) Creat#n a b's#ness plan #s -#tal #n t%e !'t're
processes and t%e smoot% !lo( o! t%e b's#ness.
2.
4e$site Development) %#s compr#ses o! s#te des#n, database and ema#l system,
creat#n a!!#l#ate relat#ons%#ps. %#s #s ob-#o'sly -ery #mportant, beca'se o'r (ebs#te (#ll be o'r prod'ct. 3.
Search Engine ptimi:ation and Su$mission) %#s step #s #mportant #n enerat#n
tra!!#c to o'r (ebs#te. %#s (#ll s'pport &old&ate to be a-a#lable et #n t%e searc% en#nes !or t%e *ey(ord terms o'r researc% %as #dent#!#ed. 4.
in( Building Campaign) s cr'c#al as t%e searc% en#nes, t%#s #s t%e *ey second
step o! o'r mar*et#n by ett#n %'ndreds o! l#n*s to o'r s#te !rom ot%er ed'cat#onal and related s#tes s'c% as onl#ne boo*stores etc.
;. 6inancials Operating Advertising
Budget (LKR) 20,000.00
Supplies
5,000.00
Software
50,000.00
ardware
20,000.00
!elep"one
5,000.00
#aintenan$e and repairs
%2,000.00
Ot"er
&0,000.00
!otal 'penses
&52,000.00
Breakeven Analysis 18000 16000
T I ( 14000 ! ' 12000 & " E 10000 % U 8000 $ ! 6000 # " T 4000 S ! 2000
0
0
1
2
3
4
5
6
7
8
9
0 1
1 1
2 1
3 1
4 1
5 1
6 1
NET UNITS (000)
NET UNITS
NET 'E#ENUE
IE* !ST
0
0 &000 2000 *000 %000
2000 2000 2000 2000 2000
1 2 3 4
#A'IAB$E !ST
T!TA$ !ST
T!TA$ &'!IT
0 0 0 0 0
2000 2000 2000 2000 2000
2000 &000 0 &000 2000
