Happy Happy Company

0

1

Group member

MS.JANTANA

PHONGMUENVAI

5131207042

HIM

MR.THOSSAPRON

PRAWKRAJANG

5131207054

HIM

MR.PATTARA

AREMSUMARNG

5131207088

HIM

MR.PATTARAPONG

RUKWATE

51312070 90 HIM

MS.URAIWAN

SUEBMUANGTHAI

5131207126

SECTION 2

Semester 2 2010

Hospitality Industry Management Program

Mae Fah Luang University

HIM

2

Preface This project is a part of 1203302 Project Feasibility Study and Evaluation Suject in second semester of 2010. For this project is studying the feasibility of amusement business in Chiang Rai province in general of business management, competition analysis, marketing feasibility analysis, technical analysis, financial, and risk analysis of amusement business. For who interested to get more knowledge and information about amusement business in Chiang Rai province before make decision to investment that including pre operating and operation process of amusement business and how to get the ride from where can get this information. For the amusement business used more money because each ride very expensive that pay from duty and cost for import to Thailand, so difficult to payback within 5 year will be over 10 year for payback however amusement business in Chiang Rai province have very interest to make profit because new thing for them.

Happy Happy Company

3

Content Chapter 1 Introduction ....................................................................................................................... 6 1.1. Background and Significance of the project............................................................................. 7 1.2. Project objective ..................................................................................................................... 8 1.3. Brand ...................................................................................................................................... 9 1.4. Benefit of project. ................................................................................................................... 9 1.5. Activities/Time Frame .......................................................................................................... 10 Chapter 2 Industry Profile................................................................................................................ 12 2.1 Nature of industry .................................................................................................................. 13 2.2 Situation of Industry .............................................................................................................. 16 2.3 Product and Service (In general) ............................................................................................ 17 2.4 Vision .................................................................................................................................... 21 2.5 Mission .................................................................................................................................. 21 2.6 Business Strategy ................................................................................................................... 21 2.6.1. Corporate Level ............................................................................................................. 21 2.6.2. Business Level ............................................................................................................... 22 2.6.3. Functional Level ............................................................................................................ 23 Chapter 3 Market Feasibility Study .................................................................................................. 25 3.1. Marketing Analysis ............................................................................................................... 26 3.2. General information of Chiang Rai Province ......................................................................... 26 3.2.1. Locate and Area ............................................................................................................. 26 3.2.2. Border line ..................................................................................................................... 26 3.2.3. Geography and Climate .................................................................................................. 27 3.2.4. Transportation ................................................................................................................ 28 3.2.5. Tourism ......................................................................................................................... 28 3.3. PEST Analysis ...................................................................................................................... 28

4 3.3.1. Political .......................................................................................................................... 28 3.3.2. Economic ....................................................................................................................... 29 3.3.4. Technology .................................................................................................................... 30 3.4. Competition Analysis (3Cs Analysis) .................................................................................... 31 3.4.1. Competitor ..................................................................................................................... 31 3.4.2. Customer ....................................................................................................................... 34 3.4.3. Competitive ................................................................................................................... 34 3.5. STP Analysis ........................................................................................................................ 35 3.5.1. Segment ......................................................................................................................... 35 3.5.2. Target market ................................................................................................................. 36 3.5.3. Positioning ..................................................................................................................... 36 3.6. Marketing Mix Strategy ........................................................................................................ 37 1. Product. ............................................................................................................................... 37 2. Price. ................................................................................................................................... 37 3. Place .................................................................................................................................... 38 4. Promotion ............................................................................................................................ 38 3.7. Sales Forecast/Profit Estimations .......................................................................................... 39 3.8. Marketing Expenses (Sales Incentive) ................................................................................... 43 3.9. Conclusion............................................................................................................................ 46 Chapter 4 Technical Feasibility study .............................................................................................. 47 4.1. Product Characteristic. .......................................................................................................... 48 4.2. Service Characteristic ........................................................................................................... 55 4.3. Cost of goods ........................................................................................................................ 59 4.4. The Location and Building .................................................................................................... 60 4.5. Pre Operating Cost ................................................................................................................ 81 4.6. Service Process to customer .................................................................................................. 84 4.7. The summary of cost ............................................................................................................. 87

5 4.8. Management Analysis ........................................................................................................... 88 4.9. Depreciation ......................................................................................................................... 99 4.10. Conclusion ........................................................................................................................ 100 Chapter 5 Financial Analysis ......................................................................................................... 101 5.1. Budget ................................................................................................................................ 102 5.2. Financial statement ............................................................................................................. 102 5.2. 1. Income Statement ........................................................................................................ 102 5.2.2. Statement of Cash flow ................................................................................................ 107 5.2.3. Estimate Balance Sheet ................................................................................................ 110 5.3. NPV analysis ...................................................................................................................... 115 5.4. Internal rate return .............................................................................................................. 115 5.5. Conclusion.......................................................................................................................... 115 Chapter 6 Risk Management .......................................................................................................... 116 6.1.

Strategic Risk ................................................................................................................. 117

6.2.

Operational Risk ............................................................................................................ 119

6.3.

Financial Risk ................................................................................................................ 119

6.4.

Hazard Risk (Risks related to security of life-threatening and property) .......................... 124

6.5. Conclusion.......................................................................................................................... 127 Chapter 7 Summary ....................................................................................................................... 129 Referent ........................................................................................................................................ 132 Appendix ....................................................................................................................................... 135

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Chapter 1 Introduction

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1.1. Background and Significance of the project In a city now everybody either a child or an adult wants to seek for the happiness from the thing is joyful, neither, game video, shopping, grill, listen to the music, or tour area all place such as Park Sea. But not have anyone want to tour the amusement park. Because how many dishes is Thailand has the amusement park not? such as the reams look, Siam garden which each plaything in each at, old and have no the change or develop make the people is born the boredom and vegetarian food memory of those plaything thus rice group then is unanimous that, building amusement park that have new plaything challenges and best in Thailand for a tourist has an new experience, new choice for playing amusement park.

Building amusement park has the absorb overlaps in about many all about both of the area s in building amusement park. A place buy equipment modern plaything from the foreign countries and source of investment immense funds.

The area will build the amusement park has to have immense area. Because each big plaything and must use group my area choose way North reason area that choose. Because the North has many area in addition the air better other part, and at important real estate that price still touched more the area of other part in the country. We arrive to don't choose the northeast because the reasons that arrive at the northeast have many area truths but be a part that have too drought will have inappropriate to build the amusement park. And we the focus go to at the Chiang Rai because, be a province is whirring develop, adjoin neighbor country, the good atmosphere, and real price estate is inexpensive and still have a lot of area.

A plaything in the amusement park must have the safety highly; modern must have the standard and for our investment must not go to me borrow from the bank. Because we have the fund is our by oneself. Our amusement park will emphasize the modernity has used the Technology at the quality and we will still integrate freedom identity add with worldly west modernity. Our amusement park has will various plaything s have will Chinese watermelon gambling and have promotion such as discount for the birthday, and wedding day.

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In 200 a farm of our amusement park will allocate the area has the efficiency and are worthwhile build the investment for profit topmost our owner will pay back within period of five time year, have the development, and buy modern plaything for attract extremely play to come back play again.

Business Park can make enormous profit for investors who interest this business because it can store profit from selling the ticket every time and a lot of tourist come to theme park every day. Business Park in northern don‟t have investor to investment this project. If we start first this project in northern will be attract enormous people to come. Especially Chiang Rai are developing observe from the opening of Central Plaza, Airport is International Airport and café that it make a lot of profit from opening amusement. Invest more Money Make more profit

Background and significance of the amusement New experience

Few of amusement in Thailand Thailand

New choice for exciting

1.2. Project objective - For study compensation of this project. - For study risk of amusement business. - For study and analyze competitive of amusement. - For study and analyze customer loyalty of amusement when build in Chiang Rai. - For study to make the amusement business to rapid growth, effective and the trust of the customer. - For study and analyze manage the amusement to make profits in the period of time.

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1.3. Brand

Why the company name Over land? - Because we want to make an amusement to over imagination and over idea for customer. The amusement’s slogan? -

Over land, imagination can come true.

1.4. Benefit of project. - Know about how to make profit of this project. - Know about how to solve risk of amusement. - Know about how amusement‟s competitive. - Know about plan new amusement for customer trust and attract equal of old amusement. - Know about way to make the profit.

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1.5. Activities/Time Frame November

No. 1 2 3

Activities

about

market

and

operation

feasibility. Research and collect data. Chapter 1. Introduction -

4

Background and Significance of the project

-

Objectives

-

Brand

-

Benefits of Project

Chapter 1 submission Chapter 2 Industry Profile

5

-

Nature of industry

-

Situation of industry

-

Product/Service (in General)

-

Vision

-

Mission

-

Business Strategy

Chapter 2 submission Chapter 3 Marketing Feasibility study

6

-

Marketing Analysis

-

STP Analysis

-

Marketing Mix strategy

-

Sale forecast

-

Marketing expense

-

Conclusion

Chapter 3 submission 7

Chapter 4 Technical Feasibility study -

Product and Operation Analysis

-

Cost of Investment

January

February

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

Brain storm to select topic of project. Analysis

December

11

-

Investment cost

-

Management Analysis

-

Conclusion

Chapter 4 submission Chapter 5 Financial Analysis 8

-

Income Statement

-

Balance sheet statement

-

Statement of cash flow

Chapter 5 submission 9

Chapter 6 Risk Management -

Risk Analysis

-

Conclusion

10

Project Evaluation 1

11

Project Evaluation 2

12

Project finish and ready to presentation

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Chapter 2 Industry Profile

13

2.1 Nature of industry Amusement park is place which offers various players such as Roller coaster, Viking ship, ghost house and giant house. Maybe including a variety of show for example parade show, funny person show and some amusement park may be a water park.

Amusement Park Industry Comprises; Theme Parks, Zoos and Aquariums, Family Entertainment Center, Carnivals and Water Parks. (Hau, 2005) and our amusement is theme park.

The origin amusement park in the world is Tivoli Gardens in the Copenhagen in Denmark. Tivoli is one of oldest existing leisure gardens that arose in Europe in the 18 century. In fact, Tivoli provided Mr. Walt Disney invaluable input and inspiration for the creation of the first Disney Park, „Disneyland‟ in California. Grorg Carstensen who was founder or owner (1812- 1857)

Cartensen‟s description of Tivoli was this; 1. A bazaar for trading Danish and foreign 2. A concert pavillon 3. A thatre for dance, masques etc. 4. A cosmorama or panorama 5. Fireworks platform 6. Swings, merry-go –rounds, slides etc. 7. Skittle alleys and other games 8. Billiards 9. A restaurant 10. Coffee houses and smoking salons

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11. Patisseries (Tivoli) Amusement park has been very popular and as is well know “Disneyland“ Disneyland was establishment at 17 July 1955 [55 year.] from thinking by Walter Elias Disney. He is the creator of the cartoon, we know very well is Mickey Mouse, Donald Duck, Winy the poor and much more. He made a movie for instance Snow white and seven dwarfs, Fantasia, Pinocchio and Bambi. The beginning crate of amusement park from Walter Elias Disney took her daughter to walk in the park and Mr. Walter to think the idea to want to some place give children and adults can come to enjoy together. Therefore has built an amusement park called up “Disneyland “. (Berry, 2008)

In Thailand, the first amusement park name is “Happy Land “As in the beginning stated to in 1973[พ.ศ. 2516] site at Khlong Chan, Bankapi Bangkok. And go out of business in 1979[พ.ศ. 2522], which opened 6 year. Cause closure because the owners turn to investment in other ways. The second amusement

park

in

Thailand

is

“

Dannearamid” , the slogan that hits the ears at the time is “ Enjoy the very society that we live the see” [ สนุกสุดแสน เที่ยวแดนเนรมิต ]. Is a modern amusement park in that era.Dannearamid opened at 29 January 1976, siting an outdoor park on area 33 Rai, near Phadyothin road, chatuchak Bangkok. The point of Dannearamid is fairy and castles set on entrance similar Disneyland. and the time Dannearamid close down at 31 December 2000 because all land leases, and if the contract is valued enormously. My owner is the same owner “Dream World”. So, my owner turned to investing to Dream World instead. (คาหอม), (bis3587g4, 2008)

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Nowadays,

an

amusement

park

in

Thailand has only one, that it has very famous and popular now. Dream World opened 5 February 19, 160 Rai, set in patumtanee. It has many places for relax and entertain. It has 4 places in Dream world such as Dream world plaza, Dream garden, fantasia land and adventure land.

If to do amusement park are popular and famous. The first important is security when you play it. Next, stimulation for people in area or in province because they are the financial resource for comes to build characteristic of people to love. Next to have a slogan that it is hot issue and people can remember it, finally investment new machine for save customer and lead new customer.

Disney Land is famous amusement Tivoli is oldest amusement in the world

Dream World and Siam Park are famous in Thailand

Nature of industry Theme Park

Carnivals and Water Park

Type of amusement

Family entertainment center

Zoo and Aquariums

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2.2 Situation of Industry Industrial park in the current, have not more competition because Business Park is a business that must to have a lot of money for investment and have a lot of area to build park. Some competitor not more money to develop their amusement and not more to buy new machine. It is a very big problem because this business must to have reserve money, good management, good vision and good plan to develop. Otherwise, it is to close business.

Marketing situation of the amusement park in Thailand is held to be have the people is coming in to use serve continually everyday by in the market will of the amusement park to will come to is the rival of our company have Dream world and Siam park city then obviously seen in that Thailand have amusement big a little park and 2 amusement both of this parks are differing in Bangkok province which will way our advantage will to cover amusement park marketing in strip, or the area is similar to all , because of the area where us will build that is the ChiangRai which be a city where have tourist plentiful attraction be similar to neighbour country will and have no amusement big some park to will come to are our rival therefore then can summarize situation of industry about amusement in north of Thailand , will have no a problem about many rival extremely and have scenery beautiful area and wide enough will build amusement our park upward then make us cover amusement park business in almost the North as well.

The competition of amusement, mostly of them are in the investment new machine or build because the customer want to new exciting , new experience and playing new machine. So, the competition of amusement is a lot of money to invest new machine and good planning in your organization.

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2.3 Product and Service (In general)

2.3.1. Roller Coaster: Millennium Force Designer: Ing.-Büro Stengel GmbH Cost: $25,000,000 USD Capacity: 1300 riders per hour Length: 6595' Height: 310' Drop: 300' Inversions: 0 Speed: 93 mph Duration: 2:20 Max Vertical Angle: 80 Degrees Elements: 310' tall Lift Hill, 169' tall Hill, 182' tall Hill, Tunnel, Tunnel Trains: 3 trains with 9 cars per train. Riders are arranged 2 across in 2 rows for a total of 36 riders per train. Restrictions: Riders must be 48" or taller to ride. Restraints: Individual hydraulic lap bar and Seatbelt. Import from: Amusement Park: Cedar Point (Sandusky, Ohio, USA), (Millennium Force(Cedar Point))

2.3.2 Roller Coaster: Iron Dragon Designer: Ron Toomer Cost: $4,000,000 USD Capacity: 2000 riders per hour Length: 2800' Height: 76' Inversions: 0 Speed: 40 mph Duration: 2:00 Trains: 3 trains with 7 cars per train. Riders are arranged 2 across in 2 rows for a total of 28 riders per train. Restrictions: Riders must be 46" or taller to ride.

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Restraints: Shoulder harness. Theme: The Iron Dragon originally had red track with silver/gray supports. For the 2004 season the supports were repainted yellow. Import from: Amusement Park:

Cedar Point (Sandusky, Ohio, USA), (Iron

Dragon(Cedar point))

2.3.3. Ferris wheel Cost of approximately $135,000. Features 5,392 Light Bulbs, Reaches Speeds of 2.5 RPM and Includes 20 Gondolas That Seat Up To 600 Riders per Hour Import from: Chance Morgan, Inc. in Wichita, Kan (Times, 2008)

2.3.4. Two Storey Carousel Price: $350,000 This baby has 32 seats. Also it has Dragons, Hippos, Dolphins, Sea Lions, Panda Bears, Zebras and Horses as seats. (LLC)

2.3.5. Zamperla Drop Tower Price: €220,000 / $276,940 The Zamperla Drop Tower is one of those rides that goes up slowly, then waits for about 10 - 15 seconds then drops you down to the ground using magnetic brakes to stop you from crashing. Now the link to the website has a picture of it but to me it looks like it on fire! It says it‟s also 15 meters tall. (LLC, Zamperla Drop Tower)

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2.3.6. Wisdom Sizzler Price: 160,000 USD (LLC, Wisdom Sizzler)

2.3.7. Tivoli Spinout (LLC, Tivoli Spinout) Price: 350,000 USD

2.3.8. Water Coaster Price: 565,000 USD (LLC, Miler Coaster Company Kersplash Water Coaster)

2.3.9. Air Hockey Vending Machine 7 ft. Price: 42,000 Baht. (Pilot on co., 2010)

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2.3.10. Soccer Table Vending Machine Price: 65,000 Baht. (จากัด)

2.3.11. Pool Table Vending Machine Price: 120,000 Baht. (จากัด, โต๊ะพูลหยอดเหรียญ)

Service

We offer service excellent about: -

Varieties of Restaurant

-

Good personal relationship and quick of information

-

Good security and many security in any where for help customer fast

-

Have First Aid Room

-

Rest rooms and shower rooms clean all the time

-

Have a tram tour

-

Beautiful decorated of park and public areas

-

Have place to celebrate special milestones in customer lives, such as birthday

and holiday parties.

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2.4 Vision -Overland is a theme park that makes everyone feel breathtaking. -Overland is a new tourist attraction in Chiang Rai which helps promoting the tourism industry in Chiang Rai. -Overland offers the new opportunity for the local people since it provides jobs for the local community.

2.5 Mission

-Overland has a high standard in measuring the safety of the players for the customers. -Overland has a plan to promote the new players to the tourists who love to experience exciting. -Overland incorporates with the Tourism Authority of Thailand – Chiang Rai office for promoting the local tourism in Ching Rai . -All Overland staff is trained for guiding the tourists.

2.6 Business Strategy

There are 3 level of business strategy which are 1. Corporate Level 2. Business Level 3. Functional Level

2.6.1. Corporate Level

My business use Growth Strategy for improves our business performance that can make our firm to be known and famous in Chiang Rai Province as well as throughout the

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North. Will affect to our firm continue to growth and to create growth within the organization, this is horizontal strategy.

Horizontal strategy will expand the product, make our business have the structure is simple can decentralize duties and responsiveness in each department. Including management system within organization that Flexibility in administration and compliance goals.

2.6.2. Business Level

In which of business level we use differentiation strategy focus on wide market make Value to various distinguished competitor. The reason that make value distinguished is can create customer loyalty for our product and service.

Our park is going to be in castle theme; emphasize primary on the buildings from old Europe era with our own design mascots. Examples of those mascots are a prince and a princess from the big forest, and unicorn. These sure will create well atmosphere for pretty much all people. Our rides will be the first to have in Thailand, and we concentrate heavily on making our rides super fun and unique.

Our target groups will be who 15-25 years old that loves about fun and exciting. We will also have a beautiful garden and sightseeing shuttles available for old people. With this garden decorated in pink tone and all the trees neatly cut to be many cute shapes, teenagers and children will possibly be fond of this garden as well. We would also encourage this garden to be Chiang Rai new theme post cards.

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2.6.3. Functional Level

2.6.3.1. Marketing strategy

Product o

Choose a product has a long operation time

o

Create brand and slogans an attractive customer for client easy

to remember.

Price o

Analysis cost structure of amusement player

o

Estimate cost and price of competitor

Place

We will have our advertisements and can find or contact our businesses are on Fm radio, flyers, and our own website. Also, we will try to promote our business on that popular website such as face book, hi5, and twitter.

Promotion

For the first month of opening, we will have promotions which offer 20% discount for one single pass ticket and 10% discount for each ride‟s ticket. 50-70% sale on our souvenirs will be considered. Also, 50% discount on membership fee will be offered. Membership will receive 10% discount not only for the rides but also for foods and drinks. On their birthday, people who hold membership will also received 50% discount on all of our souvenirs stand and a free cake. This theme park will be neatly organized to be an eventful one. In the end of the month, we will have a big parade of our mascots with a lot of game in the park for families to participate together. Contests such as singing and cosplay will be holding on holidays.

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2.6.3.2. Manufacturing Management Set the number of employee to appropriate with each areas of Amusement

2.6.3.3. Logistic Management Find a place to buy reliable, cheap, quickly and safely.

2.6.3.4. Finance Management Financial budgeting systems are clear and accurate every month.

2.6.3.5. Human Resources Management Point on hiring employees who live in the near our firm.

2.6.3.6. General Management Improve internal management systems. Management structure responsible for the separate segments and evaluation continues.

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Chapter 3 Market Feasibility Study

26

3.1. Marketing Analysis

Marketing analysis is the first step in determining if there is a need our client for our idea. Knowing the market's needs and how it is currently serviced provides with key information that is essential in developing our product/service and marketing plan. Conducting a market analysis will help which: 1. Prepare to enter a new market 2. Launch a new product/service 3. Start a new business (Conduct a Market Analysis)

3.2. General information of Chiang Rai Province 3.2.1. Locate and Area

Chiang Rai province located in the Northernmost of Thailand. Far from Bangkok to North about 805 kilometers, total area about 11,678.369 square kilometers. Above sea level approximate 416 meters.

3.2.2. Border line

North: Myanmar (Socialist Republic of Union of Burma) and Laos East: Laos South: Phayao and lampang Provice West: Chiang Mai Province

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3.2.3. Geography and Climate

Geography of Chiang Rai Province classified North Continental Highland,

mountain layer

height

from 1500 to 2000 meters above sea level. Plains area that lowest level is Eing River south of Chiang Khong. Climate of Chiang Rai as this province located in northernmost of country thus influence from the sea that a little and most of geography is high mountains and forest. Cause of temperature in each season, very different highest temperature in April and the lowest temperature in December. Cuase of this make tourist want to travel to Chiang Rai in each year.(Department)

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Temperature in Chiang Rai range from 11.5 to 34.4 celcius appropriate to travel that climate of Chiang Rai province can attractive traveler every year that mean increase to our customer

3.2.4. Transportation

Although a fairly remote province, Chiang Rai is fairly well connected to the rest of Thailand and can be reached via private car, public bus, or airplane. It is easy to come to our amusement.

3.2.5. Tourism

Chiang Rai has been popular with both tourists around the country and foreign tourists

a province that can travel throughout the year. During the winter of each year are tourists who want to feel cold. Attractions that are popular will inevitably see the "Phu Chi Fa", "Doi Tung", "Mae Sai", "Chiang Saen" etc. Cause we make revenue all year. From Chiang Rai province is popular make revenue in one year is high especially winter, last year 2009 have revenue is 9,404.64 million baht amount of tourist is 1,680,248. And Chiang Rai province promotes this province all year. (Tourism, 2009)

3.3. PEST Analysis 3.3.1. Political Politics in Thailand is quite unstable at the tourists, both Thai Foreign afraid to travel very evident from the protests of 2009, the Red and Yellow Jacket. Make foreign tourists feel safe to travel to visit in Thailand and in Thailand itself did not dare to leave the area because of the chaos to Bangkok themselves lose revenue capture. Chiang Rai for any impact from these cartoon political situation is reasonable, but most of the Chiang Rai province to be relatively safe and secure. Bangkok is not as severe. Cause tourists to visit Chiang Rai. As a result, revenue from tourism rather a survey of the Office of Tourism Development, Ministry of Tourism and Sports about the motivation of traveling in Chiang Rai, both Thais and foreigner‟s are places of interests Safety and security.

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3.3.2. Economic The impact of political unrest in Thailand in 2009 a decrease of tourists both Thai and foreigners. In Chiang Rai province from tourism revenue in 2008 of approximately 10,633.92 million a decrease in 2009 of about 9404.64 million baht In 2010 Thailand have economics projection that the economic forecast for 2010 is expected to be in the range of 7.0-7.5 percent. With regard to the assessment of economic outlook, exports and private consumption are forecasted to grow by 25.7 and 4.1 percent respectively. Tourism and investment are expected to expand by 4.7 and 9.2 percent, consecutively, providing that domestic political situation remains stable. Consequently, key economic indicators are forecasted as follows: (i) headline inflation between 3.0-3.5 percent; (ii) unemployment rate at 1.3 percent; and (iii) current account surplus of 4.9 percent of GDP. The economic management for the rest of 2010 improve country image in order to restore confidence of foreign tourists and investors and speed up key investment projects under the Thai Khem Kaeng Stimulus Package. For fiscal year 2011, government spending is expected to rise slightly due to the upward revision of consumption disbursement in accordance with the government‟s disbursement target. The latter is partially offset by the downward revision in investment spending to follow state-owned enterprises‟ investment budget as approved by the Cabinet on 21 September 2010.

1). Culture and Tradition In addition to the regularly celebrated national events and festivals, Chiang Rai has the following annual events: 1) fraction of flowers bloom at Phu Chi Fa. 2) work can pay homage to Phaya Mengrai. 3) Thai Lanna heritage conservation work. 4) Songkran Festival Chiang Saen and boat racing. 5) Lychee Festival City of Chiang Rai 6) Lotus Festival Tong task. Major attractions of Chiang Rai. Nature

History / culture

Recreation / general

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1), Doi Tung.

1) Palace Doi Tung Palace.

2) Doi Mae Salong.

1) Wat Phra Maha That Chin Chao (Doi Tung).

3) Phu Chi Fa.

2) Wat Rong Khun.

2) commercial district border (Mae Sai).

4) Golden Triangle.

3) Chiang Saen.

3) Night Bazaar.

The road travel to major tourist attractions, is the major theme parks will go through our material, so if we as a tourist attraction.

3.3.4. Technology In present time, technology is the important factor and necessary. Technology gave many benefits for our business. Our business must to have high technology for transportation, connection, building machine or equipment together and high computer. Technologies affect to changes the lives of people and business by the internet. Internet has a lot of benefit for our business. People can search and visit our web-site and can customer appreciate immediately example, hi5, face book, and twitter, because almost target group spend more time to use the internet. In way of Chiang Rai province technology is not problem for our company because people especially our target market use technology very well it can make we approach them.

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3.4. Competition Analysis (3Cs Analysis) 3.4.1. Competitor SWOT analysis O-ver Land Strengths -

-

Weakness

First amusement in Chiang Rai and

-

New amusement not famous

Northern.

-

New staff and new process about built

Establish among nature, surround with mountains

that

amusement

can attract

customer because of new experience. -

Good service (Owner and employee have service mind)

-

Difference amusement machine and service. Opportunity

Treats

-

Border line with foreign neighbor

-

Accident from nature (inundation)

-

Distribute profit in province.

-

Competitor have famous and people

-

Good climate.

-

Chiang Rai has a destination.

known

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1). Dream World Strengths

Weakness

-

Famous and popular

-

Rather high price

-

Many places for relax and entertain.

-

old machine

-

A lot of machine.

-

high cost

-

Opened a long time.

-

dirty of toilet

-

Good relationship of staff, they are friendly.

-

strong financial Opportunity

Treats

-

good advertising

-

long far

-

tour

-

economic not good in Thai

-

conflict about political

*11th September 2010 11:20:20 Matichon online Mr.Aumphon Suttipiean the Assistant Managing Director of Dream world park said that the investment in theme parks is the key of selling point to attract the customers visit to the park. Dream World has created a new amusement machine called "Alien" that used the budget more than 50 million Baht. This is a new amusement machine that has never been in Thailand. Focus on the teenage customers who likes fun and exciting. This machine combines the technology and effects and aggressive the environment for the player look realistic also known as “Reality” will take players to confront them with those aliens who are ready to invade a raid. Targets are the players after the machine is open around 15-20%. (napoleon, 2010)

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2). Siam Park Strengths

Weakness

-

Roller Coaster

-

Lack of decorate

-

Big slider

-

Small player.

-

Indiana log

-

High cost.

-

good advertisings

-

Lack about attract people to shop

-

has a water park

-

Good relationship of staff, they are

decoration.

friendly. -

Artificial sea and the largest in the world.

-

There is also a conduit of spa water complete with a player. Opportunity

Treats

-

convenient transportations

-

Conflict political.

-

set of center

-

Traffic jam.

-

tour

3). Wonder World Strengths -

Some of amusement machine they

Weakness -

Lack of information

make by themselves can reduce cost so much -

New machine.

-

New investment.

-

Good relationship of staff, they are friendly. Opportunity

-

Treats

Located in Bamgkok can get many

-

Conflict political.

customer.

-

Traffic jam.

34

3.4.2. Customer 3.4.2.1. Population Population in Thailand 2009 has 66,680,000. We focus in Chiang Rai provinces that have 1,194,933 people from people in Northern 11,824,449 people. Age structure 15 – 25 years old that in our target population in this age structure in Thailand have 10,339,865 in Northern have 1,748555 in Chiang Rai is 186,456.

3.4.2.2. Behavior of tourist From statistic of internal tourism in Chiang Rai 1998-2007 of Tourism Authority of Thailand that almost tourism is Thai and second foreigner, male more than female, age structure that come to travel in Chiang Rai is 25-34 moment under 25. Popular tourists are family, friends, couples and single travelers, more non group tour than group tour. Most travel by car and bus air, respectively, most visitors. People continue to be Northern. Foreign tourists to visit Chiang Rai is still the most visitors from Europe the main purpose to travel in Chiang Rai is. Holiday, convention and business

3.4.3. Competitive Situation of amusement business has high competitive any country in Asia example Singapore, Malaysia, Philippines, and Indonesia. It use amusement programs for attract tourist, in same time amusement in Thailand is not participate if they can participate that make more effective. Prominent of Thailand‟s amusement is varieties of plaything and more than cheap in price. About in Thailand competitive of amusement not too much because don‟t have many amusement that area so high competitive is Bangkok very high competitive. From that exploration, location of our amusement park, we have many attractions. It is a way through to the border and not very far. Which is a theme park opens in Laos in the near future. From assessment of the theme park is opening near us is a semi-Themed Casino. That he is not much emphasis on theme parks. But his amusement is focused on casino and our company is confident that the player that we brought a large size and exotic is not the same player theme

35

park is opening, or where any course, why we are confident that the impact will occur. We may be less or not at all like it will not be sure enough. Because if tourists want to go to amusement parks, semi casino That would have to pass through our parks and amusement parks, our focus on the player, but the amusement of competitor focus on casino, we reflect more than them. Express that there is no problem on our competitors to vie for customers certainly.

3.5. STP Analysis

To organize product and marketing mix different to meet the demand market characteristics and need vary. This is divided into three parts. 1.

Marketing segmentation.

2.

Marketing targeting.

3.

Marketing positioning.

3.5.1. Segment is the divided of customer consume a product or service. Segment divided by Age, Customer behavior, target group and customer market. Our segmentation divided by Niche market, niche market is the subsets of the market on which a specific product is focusing and divided by demographic. Niche market Niche market of our business is the people who are 15-25 years because this group wants to have new a challenge, love to fun and exciting. This group has many activities that working together.

36

3.5.2. Target market The groups of target market emphasize 2 groups: 1). Primary market -

Our primary is the person who is 15-25 year in Chiang Rai is 186,456 people.

-

Male and female.

-

Stay in Chiang rai or near province.

2). Secondary target market -

Focus tourist or people who want to relax.

3.5.3. Positioning Amusement park in our home now, it is interesting investor. Because in our park are not many and a loud and familiar such as Dream world and Siam park. The positioning is different. Example Dream world, a positioning emphasize the fun of the player and have a park for relax. And Siam Park emphasize to a water park over. In 2 places each will have different strengths. And our park difference, and will open the first of the North. Our strengths are in market the amusement park have a model player, fast, our player are guaranteed and organized around the world and have a lot parking; parking can be a lot of memory and Chiang Rai as a tourist destination.

37

3.6. Marketing Mix Strategy

Needs of customers with the 4Ps is the Product Price Place Promotion 4 things must be consistent in the same direction in order to meet the needs of consumers seamlessly.

1. Product. Amusement park with new player that has never been in Thailand This type of player that we focus more of our parks is Roller Coast router that is innovative and diverse player makes people want to experience the exciting feeling of relaxation and also People working or hiking will be releasing the full fun out of the player will look great and are very high. This is the natural fear of humans to change the height to be fun and exciting. Highlights of the product we are is a player the largest category and is a player who has one piece in Thailand, we are only the things that everyone will get the player we are excited that we cannot forget and will make it all. People like that can drain all the uncomfortable inside out fully sure enough that the standard of our organization, each player must have a high level of security or professional technicians take care of each player for every day and safety of people who come to our players.

2. Price. Our parks are open weekdays 10:00 to 18:00 Saturday - Sunday opening to 20.00 at price 400 baht for entrance and including playing.

38

3. Place Our parks are located in the exact distance from the city, which does not create a hardship or companions to people or anyone else. Also close to transport people come easy. It also is a place with beautiful garden views and the atmosphere is spacious enough to create a scheme under which we are placed.

4. Promotion For the first month of opening, we will have promotions which 10% discount for each ride‟s ticket. On their birthday, people who hold membership will also received 50% discount on all of our souvenirs stand and a free cake. This theme park will be neatly organized to be an eventful one. In the end of the month, we will have a big parade of our mascots with a lot of game in the park for families to participate together. Contests such as singing and cosplay will be holding on holidays. Our organization a way to pro mode is 5 ways. 1. The ads we have been doing video ads will be taken by the scenery and the outstanding player of us and describe the fun we're going into the TV for a period of the first year of FM radio in the Northern Province, vehicle distribution and the neighboring provinces of Chiang Rai and our own website. 2. The promotion. "Enjoy the world's best players like no other and peace of mind whenever they come. 3. Sales by salesperson will be selling tickets prior to the sales, which have knowledge about our parks. And players in all parts of the fun we were able to provide advice to the service users also. 4. Public Relations. We will have news of new products evaluating a product. We intended to make the recognition of the changing attitudes are learned, and to assist in decision-support FM radio in the various provinces in the north, vehicle distribution and the neighboring provinces of Chiang Rai and our own website. Also, we will try to promote our business on that popular website such as facebook, hi5, and twitter. 5. Speaking buzz. We will let everyone we're invited to invite their relatives of their visit amusement of us as we will have a promotional discount for the relatives of

39

employees to get to know our quality and that to friends and relatives told his players to get our parks again.

3.7. Sales Forecast/Profit Estimations From the statistic of tourist come to travel in Chiang Rai province 2009 provided 4 quarter are Quarter

Period of month

1 2 3 4

January - March April - June July - September October - December Total

Number of customer 322,637 443,809 355,718 558,084 1,680,248

Percent 19% 27% 21% 33% 100%

We estimate the number of customer from our target market (15-25 years old), in Thailand without Northern who 15-25 years old is 8,591,310 people, in Northern without Chiang Rai province is 1,562,099 people, and Chiang rai is 186,456 people. For estimate we use 0.1-1% of number of 15-25 years old in Thailand, 1-4% of number of 15-25 years old in Northern, and 2-8% of number of 15-25 years old in Chiang rai for come to our amusement or customer of our amusement. For vending we estimate from customer to come to our amusement they pay for our vending 20 baht/ person that we have 5 vending.

40

Year 1 Number of tourist travel in Chiang Rai

% come to our amusement

Number of customer come

Thailand

Amount

Northern

January

150,000

75

112,500

0.50

42,957

February

80,000

55

44,000

0.15

March

70,000

45

31,500

April

140,000

65

May

125,000

June

Ride

5 Vending

400 baht/ person

20 baht/person

99,142

39,656,832

1,982,842

41,639,674

4,661

37,856

15,142,219

757,111

15,899,330

2.00

3,729

27,941

11,176,536

558,827

11,735,363

45,301

4.80

8,950

80,024

32,009,783

1,600,489

33,610,272

2.70

42,176

4.60

8,577

67,936

27,174,421

1,358,721

28,533,142

21,478

2.80

43,739

4.70

8,763

73,980

29,592,102

1,479,605

31,071,707

0.18

15,464

2.50

39,052

3.50

6,526

61,043

24,417,037

1,220,852

25,637,889

66,000

0.22

18,901

2.60

40,614

4.50

8,391

67,906

27,162,307

1,358,115

28,520,423

55

44,000

0.15

12,887

1.30

20,307

2.50

4,661

37,856

15,142,219

757,111

15,899,330

130,000

60

78,000

0.23

19,760

2.75

42,958

4.75

8,857

71,574

28,629,670

1,431,484

30,061,154

November

170,000

80

136,000

0.60

51,548

3.50

54,673

5.50

10,255

116,476

46,590,450

2,329,523

48,919,973

December

200,000

90

180,000

1.00

85,913

4.00

62,484

8.00

14,916

163,313

65,325,288

3,266,264

68,591,552

Total

1,500,000

745

982,750

3.88

333,343

30.35

474,095

52.35

97,610

905,047

362,018,865

18,100,943

380,119,808

Month

% of target from Total

Amount

Chiang Rai

Amount

3.00

46,863

5.00

9,323

12,887

1.30

20,307

2.50

0.10

8,591

1.00

15,621

91,000

0.30

25,774

2.90

55

68,750

0.20

17,183

135,000

60

81,000

0.25

July

100,000

50

50,000

August

120,000

55

September

80,000

October

Total Sales

Year 2 Increase 10% Number of tourist travel in Chiang Rai



Thailand

Amount

Northern

January

165,000

83

123,750

0.55

47,252

February

88,000

61

48,400

0.17

March

77,000

50

34,650

April

154,000

72

May

137,500

June

Ride

5 Vending

400 baht/ person

20 baht/person

109,056

43,622,515

2,181,126

45,803,641

5,128

41,641

16,656,441

832,822

17,489,263

2.20

4,102

30,735

12,294,190

614,709

12,908,899

49,831

5.28

9,845

88,027

35,210,761

1,760,538

36,971,299

2.97

46,394

5.06

9,435

74,730

29,891,863

1,494,593

31,386,456

23,626

3.08

48,112

5.17

9,640

81,378

32,551,312

1,627,566

34,178,878

0.20

17,011

2.75

42,958

3.85

7,179

67,147

26,858,741

1,342,937

28,201,678

72,600

0.24

20,791

2.86

44,676

4.95

9,230

74,696

29,878,538

1,493,927

31,372,465

61

48,400

0.17

14,176

1.43

22,338

2.75

5,128

41,641

16,656,441

832,822

17,489,263

143,000

66

85,800

0.25

21,736

3.03

47,253

5.23

9,742

78,732

31,492,637

1,574,632

33,067,269

November

187,000

88

149,600

0.66

56,703

3.85

60,141

6.05

11,281

128,124

51,249,495

2,562,475

53,811,970

December

220,000

99

198,000

1.10

94,504

4.40

68,732

8.80

16,408

179,645

71,857,817

3,592,891

75,450,708

Total

1,650,000

820

1,081,025

4.27

366,677

33.39

521,504

57.59

107,371

995,552

398,220,752

2,147,414

400,368,165

Month


Amount

Chiang Rai

Amount

3.30

51,549

5.50

10,255

14,176

1.43

22,338

2.75

0.11

9,450

1.10

17,183

100,100

0.33

28,351

3.19

61

75,625

0.22

18,901

148,500

66

89,100

0.28

July

110,000

55

55,000

August

132,000

61

September

88,000

October

Total Sales

41




Thailand

Amount

Northern

January

181,500

91

136,125

0.61

51,977

February

96,800

67

53,240

0.18

March

84,700

54

38,115

April

169,400

79

May

151,250

June

Ride

5 Vending

400 baht/ person

20 baht/person

119,962

47,984,767

2,399,238

50,384,005

5,640

45,805

18,322,085

916,104

19,238,189

2.42

4,512

33,809

13,523,609

676,180

14,199,789

54,814

5.81

10,829

96,830

38,731,837

1,936,592

40,668,429

3.27

51,034

5.57

10,378

82,203

32,881,050

1,644,052

34,525,102

25,989

3.39

52,924

5.69

10,604

89,516

35,806,443

1,790,322

37,596,766

0.22

18,712

3.03

47,253

4.24

7,896

73,862

29,544,615

1,477,231

31,021,846

79,860

0.27

22,870

3.15

49,143

5.45

10,153

82,166

32,866,392

1,643,320

34,509,711

67

53,240

0.18

15,593

1.57

24,572

3.03

5,640

45,805

18,322,085

916,104

19,238,189

157,300

73

94,380

0.28

23,910

3.33

51,979

5.75

10,717

86,605

34,641,901

1,732,095

36,373,996

November

205,700

97

164,560

0.73

62,373

4.24

66,155

6.66

12,409

140,936

56,374,445

2,818,722

59,193,167

December

242,000

109

217,800

1.21

103,955

4.84

75,605

9.68

18,049

197,609

79,043,598

3,952,180

82,995,778

Total

1,815,000

901

1,189,128

5

403,345

37

573,654

63

118,108

1,095,107

438,042,827

21,902,141

459,944,968

Month


Amount

Chiang Rai

Amount

3.63

56,704

6.05

11,281

15,593

1.57

24,572

3.03

0.12

10,395

1.21

18,901

110,110

0.36

31,186

3.51

67

83,188

0.24

20,791

163,350

73

98,010

0.30

July

121,000

61

60,500

August

145,200

67

September

96,800

October

Total Sales




Thailand

Amount

Northern

January

199,650

100

149,738

0.67

57,175

February

106,480

73

58,564

0.20

March

93,170

60

41,927

April

186,340

87

May

166,375

June

Ride

5 Vending

400 baht/ person

20 baht/person

131,958

52,783,243

2,639,162

55,422,406

6,204

50,386

20,154,294

1,007,715

21,162,008

2.66

4,963

37,190

14,875,969

743,798

15,619,768

60,295

6.39

11,912

106,513

42,605,021

2,130,251

44,735,272

3.59

56,137

6.12

11,416

90,423

36,169,155

1,808,458

37,977,612

28,588

3.73

58,216

6.26

11,664

98,468

39,387,088

1,969,354

41,356,442

0.24

20,583

3.33

51,979

4.66

8,686

81,248

32,499,077

1,624,954

34,124,030

87,846

0.29

25,157

3.46

54,058

5.99

11,168

90,383

36,153,031

1,807,652

37,960,682

73

58,564

0.20

17,153

1.73

27,029

3.33

6,204

50,386

20,154,294

1,007,715

21,162,008

173,030

80

103,818

0.31

26,301

3.66

57,176

6.32

11,788

95,265

38,106,091

1,905,305

40,011,396

November

226,270

106

181,016

0.80

68,610

4.66

72,770

7.32

13,650

155,030

62,011,889

3,100,594

65,112,483

December

266,200

120

239,580

1.33

114,350

5.32

83,166

10.65

19,854

217,370

86,947,958

4,347,398

91,295,356

Total

1,996,500

992

1,308,040

5.16

443,679

40.40

631,020

69.68

129,919

1,204,618

481,847,109

2,598,371

484,445,480

Month


Amount

Chiang Rai

Amount

3.99

62,374

6.66

12,409

17,153

1.73

27,029

3.33

0.13

11,435

1.33

20,791

121,121

0.40

34,305

3.86

73

91,506

0.27

22,870

179,685

80

107,811

0.33

July

133,100

67

66,550

August

159,720

73

September

106,480

October

Total Sales

42




Thailand

Amount

Northern

January

219,615

110

164,711

1

62,893

February

117,128

81

64,420

0

March

102,487

66

46,119

April

204,974

95

May

183,013

June

Ride

5 Vending

400 baht/ person

20 baht/person

145,154

58,061,568

2,903,078

60,964,646

6,825

55,424

22,169,723

1,108,486

23,278,209

3

5,460

40,909

16,363,566

818,178

17,181,745

66,325

7

13,104

117,164

46,865,523

2,343,276

49,208,799

4

61,751

7

12,558

99,465

39,786,070

1,989,304

41,775,374

31,446

4

64,038

7

12,831

108,314

43,325,797

2,166,290

45,492,086

0

22,641

4

57,176

5

9,555

89,372

35,748,984

1,787,449

37,536,433

96,631

0

27,673

4

59,463

7

12,285

99,421

39,768,334

1,988,417

41,756,751

81

64,420

0

18,868

2

29,732

4

6,825

55,424

22,169,723

1,108,486

23,278,209

190,333

88

114,200

0

28,931

4

62,894

7

12,967

104,792

41,916,700

2,095,835

44,012,535

November

248,897

117

199,118

1

75,471

5

80,047

8

15,014

170,533

68,213,078

3,410,654

71,623,732

December

292,820

132

263,538

1

125,785

6

91,482

12

21,839

239,107

95,642,754

4,782,138

100,424,892

Total

2,196,150

1,091

1,438,844

6

488,047

44

694,122

77

142,910

1,325,080

530,031,820

26,501,591

556,533,411

Month


Amount

Chiang Rai

Amount

4

68,612

7

13,650

18,868

2

29,732

4

0

12,579

1

22,871

133,233

0

37,736

4

81

100,657

0

25,157

197,654

88

118,592

0

July

146,410

73

73,205

August

175,692

81

September

117,128

October

Total Sales

43

3.8. Marketing Expenses (Sales Incentive)

We will have emphasized our advertisements on Fm radio, and our own website. Also, we will try to promote our business on that popular website such as facebook, hi5, and twitter. Web site We will use the budget to make our web site then we will be advertising in the web site Google Adwords, we use this web site because Google is the world's number one search engine and online media, powerful and most efficient, Google. Allows us to target advertising at any other country has up to 241 countries around the world, Google advertising report analyzes advertising regularly with assistance from us and can control the budget to advertise on Google for sure. The cost of advertising on Google is 20 baths per day equal to 620 per month. And we will update our web site address ever, the budget to maintain and develop our web site about 5,000 baths per month.

Car broadcast Cost for Car broadcast around the Province, the cost is per day, 2000 bath through the amusement park we will have promotions new every month, first Sunday of each month, we will use the Car broadcast to recommend promotion. New this month's follow around ChaingRai cost per month equals 14000 baths.

Radio broadcast Radio broadcast costs; we have chosen Fm 97.75MHz which it is the most popular Fm in ChaingRai which we will use our advertising theme parks during the second week of the month, per day equal to 1500 baht. Cost per month is equal to10500 bath.

44

Staff leaflet distributor Cost for Staff leaflet distributor on 250 baht by the amusement park we will have promotions new ever every last Sunday of the month to tell the promotion of next month is going to hire Staff leaflet distributor by location. The people are very font of Big C and Road Walk Street the total cost will be 500 per day; month is equal to 3,500 baht. Year 1 Advertising

Jan

Feb

Mar

Apr

May

June

July

Aug

Sep

Oct

Nov

Dec

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

126 k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

42 k

Car broadcast

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

168 k

Web site

0.62k

0.56k

0.62k

0.6k

0.62k

0.6k

0.62k

0.62k

0.6k

0.62k

0.6k

0.62k

7.3k

2k

2k

2k

2k

2k

2k

2k

2k

2k

2k

2k

30.56

30.62

30.62

30.62

30.62

30.62

30.62

30.62

30.62

30.62

30.62

k

k

k

k

k

k

k

k

k

k

k

Radio Broadcast Staff

leaflet

distributor

Web

5k

Development Total advertising

33.62k

expense

Total

27 k

370.38k

Year 2 Advertising

Jan

Feb

Mar

Apr

May

June

July

Aug

Sep

Oct

Nov

Dec

Radio Broadcast

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

126 k

Staff

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

42 k

Car broadcast

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

168 k

Web site

0.62k

0.56k

0.62k

0.62k

0.62k

0.62k

0.62k

0.62k

0.62k

0.62k

0.62k

0.62k

7.38k

Web

5k

2k

2k

2k

2k

2k

2k

2k

2k

2k

2k

2k

27 k

Total advertising

33.62

30.56

30.62

30.62

30.62

30.62

30.62

30.62

30.62

30.62

30.62

30.62

expense

k

k

k

k

k

k

k

k

k

k

k

k

leaflet

Total

distributor

Development

370.38k

45

Year 3 Advertising

Jan

Feb

Mar

Apr

May

June

July

Aug

Sep

Oct

Nov

Dec

Total

Radio Broadcast

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

126 k

Staff

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

42 k

Car broadcast

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

168 k

Web site

0.62k

0.56k

0.62k

0.6k

0.62k

0.6k

0.62k

0.62k

0.6k

0.62k

0.6k

0.62k

7.3k

Web

5k

2k

2k

2k

2k

2k

2k

2k

2k

2k

2k

2k

27 k

Total advertising

33.62

30.56

30.62

30.62

30.62

30.62

30.62

30.62

30.62

30.62

30.62

30.62

expense

k

k

k

k

k

k

k

k

k

k

k

k

leaflet

distributor

Development

370.38k

Year 4 Advertising

Jan

Feb

Mar

Apr

May

June

July

Aug

Sep

Oct

Nov

Dec

Total

Radio Broadcast

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

126 k

Staff

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

42 k

Car broadcast

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

168 k

Web site

0.62k

.56k

0.62k

0.6k

0.62k

0.6k

0.62k

0.62k

0.6k

0.62k

0.6k

0.62k

7.3k

Web

5k

2k

2k

2k

2k

2k

2k

2k

2k

2k

2k

2k

27 k

Total advertising

33.62

30.56

30.62

30.62

30.62

30.62

30.62

30.62

30.62

30.62

30.62

30.62

expense

k

k

k

k

k

k

k

k

k

k

k

k

leaflet

distributor

Development

370.38k

46

Year 5 Advertising

Jan

Feb

Mar

Apr

May

June

July

Aug

Sep

Oct

Nov

Dec

Total

Radio Broadcast

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

10.5k

126 k

Staff

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

3.5k

42 k

Car broadcast

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

14 k

168 k

Web site

0.62k

0.56k

0.62k

0.6k

0.62k

0.6k

0.62k

0.62k

0.6k

0.62k

0.6k

0.62k

7.3k

Web

5k

2k

2k

2k

2k

2k

2k

2k

2k

2k

2k

2k

27 k

Total advertising

33.62

30.56

30.62

30.62

30.62

30.62

30.62

30.62

30.62

30.62

30.62

30.62

expense

k

k

k

k

k

k

k

k

k

k

k

k

leaflet

distributor

Development

3.9. Conclusion Therefore Chiang Rai Province has varieties of tourism and border line with neighbor make tourist interest in tourism of Chiang Rai, and important thing that security province because not affect about political crisis. About situation in this province are 1-3 month tourism remained the atmosphere lively because in the New Year, Chinese New Year and the cool air make more tourists are visiting.4-6 month tourism stable to lively therefore long holiday are Songkran Festival and other Chakri Day, Coronation Day, Labor Day, National Day of Vesak Day, and Ploughing day. For 7-9 month tourism is relatively quiet because raining season and 10-12 month begin of lively because winter seasons that more attractive customer for travel in Chiang Rai. In which of competitor that little in Northern our business can make more customer, in the other hands we think competitive in Thailand that rather important because they establish in urban make them more opportunity for get larger number of customer than us. So, for increase sale important thing to get many customers is good marketing and constant, must to trend in IT, and develop our product or service follow customer behavior, and understand what they want and must to.

370.38k

47

Chapter 4 Technical Feasibility study

48

4.1. Product Characteristic.

4.1.1. Roller Coaster: Millennium Force We import Millennium Force from Cedar Point Amusement Park (Sandusky, Ohio, USA) that get Golden Ticket Awards: Cedar Point Named „Best Amusement Park in the World‟ For 13th Consecutive Years From adinews.com in September 14, 2010, and The Millennium Force Roller Coaster is unique in many different ways. It is the first coaster to use an elevator cable system to get it up the first hill. It uses a magnetic braking system instead of friction. At 310 feet, it was the first 300-foot coaster and it was the world's fastest coaster at 92 miles per hour! The coaster has 226 footers, which contain 9400 yards of concrete. The best thing about the coaster is that it takes riders up at a 45 degree angle and they go down at an 80 degree angle - almost straight down! (engineergirl) Features:

Tiered seating on the coaster's cars for better viewing (similar to

stadium seating); 122-degree overbanked turns (extremely banked, but not quite inverted); Two tunnels; Elevator cable system; first of its kind in the world; New magnetic braking system 10 WORLD RECORDS: 1. Tallest roller coaster (310 feet) 2. Fastest roller coaster (93 mph) 3. Longest drop on a roller coaster (300 feet) 4. Most roller coasters at one park (14) 5. Most rides at one park (68) 6. First roller coaster to top 300 feet 7. Most steel roller coasters at one park (12) 8. Most roller coaster track at one park (44, 013 feet)

49

9. First coaster to utilize elevator lift system 10. Steepest non-inversion banked turn on a roller coaster (122 degrees) (Point)

4.1.2. Roller Coaster: Iron Dragon

The creation of the Arrow Dynamics roller coaster manufacturer, the Iron Dragon first opened in 1987. In 20 years at Cedar Point amusement park it has thrilled more than 34 million riders along its 2,800 foot track. The coaster's unique suspended design - a roller coaster style that is growing rarer each year as parks demolish older rides - provides a swooping, swinging ride with quick dips and luxurious curves in the center of the park's peninsula. The Iron Dragon rises to an initial height 76 feet above the ground, while its second lift system halfway through the ride raises the trains to 62 feet. The ride reaches 40 miles per hour and lasts just over two-and-a-half minutes, during which time riders are treated to a close up view of the neighboring Mantis stand up roller coaster. The second half of the ride is the most exciting, as the trains dip perilously close to the park's lagoon, swooping in an intricate pretzel knot pattern that weaves around both supports and other sections of the track. In that final section, riders also weave around classic fountains and

50

through billowing clouds of fog, adding even more excitement to the thrilling finale. Because many amusement park guests are unfamiliar with the suspended roller coaster design that the Cedar Point Iron Dragon has, they may at first be hesitant to ride the unusual coaster. Younger riders, in particular, may be nervous when they see the coaster cars swing beneath the track, and they may need reassurance that the ride does not have any inversions or loops. Riders who enjoy waterslides, wave swingers, and other rides with similar motion will also enjoy the Iron Dragon's unique swooping flight. (Cedar Point: Iron Dragon)

4.1.3. Ferris wheel

We import from: Chance Morgan, Inc. in Wichita, Kan that sale on e-bay and this Ferris wheel from the Santa Monica Pier. Features 5,392 Light Bulbs, Reaches Speeds Of 2.5 RPM And Includes 20 Gondolas That Seat Up To 600 Riders Per Hour. And we contact A.R. Creation limited company. Tel. 02-9288561 e-mail : [email protected] , Kun Khomkrip tel.084-1310056 e-mail : [email protected] to combine this.

51

4.1.4. Two Storey Carousel

This baby has 32 seats. Also it has Dragons, Hippos, Dolphins, Sea Lions, Panda Bears, Zebras and Horses as seats. And we contact A.R. Creation limited company. Tel. 029288561 e-mail : [email protected] , Kun Khomkrip tel.084-1310056 e-mail : [email protected] to combine this.

4.1.5. Zamperla Drop Tower Zamperla has introduced another tower among its already wide range of towers. It‟s a shoot and drop tower over 37m tall. Twelve riders are seated all around the column. This provides a great leg-dangling

sensation

for

riders and a great spectacle for everyone else. The gondola design is also great for rapid loading and unloading. Individual shoulder restraints help speed this process as well. Plus, they provide a safe and comfortable experience for guests and less hassle for operator. The gondola is shot-up to the top of the tower, suddenly decelerated before reaching the top causing a series of exciting bounces.

52

The vehicle is then released to a free fall to the ground: the riders think they will plummet to the ground but are saved at the last second, only to be dropped again. As is true with all rides from Zamperla, the FLASH Tower 12 Shoot & Drop can be custom themed to suit any customer‟s requirements. (zamperla)

4.1.6. Wisdom Sizzler Spectacular

styling

and

American

workmanship have been combined to give you the best ride attraction with DELUXE SIZZLER. It's a combination of dashing good looks and rugged, durable construction. The DELUXE SIZZLER sparkles with over 1,000 dazzling lights on the sweeps and cars making it one of the brightest attractions on the midway. Six 1,500 watt quartz lights make this ride jump out at night. The DELUXE SIZZLER's improvements have made it one of the most profitable, easy to move rides. The 28' trailer is decked out with aluminum diamond plate for appearance and low maintenance. An oil cooler has been added to extend the life of the hydraulic components. Aluminum fence is standard. The fiberglass seats are modern and stylish. Running lights on each car will catch every fun enthusiast's eye. The entire ride is driven by one 20HP, three phase motor. One hydraulic motor drives a geared slew ring bearing on the center and three hydraulic motors power the tires on friction-drive spindles. This simplifies the hydraulic system and makes operation and repair much easier. The drive accelerates and stops quickly, increasing capacity per hour. The DELUXE SIZZLER is a spectacular looking ride built the rugged, easy-to-move Wisdom way! (DELUXE SIZZLER)

53

POWER

DIMENSIONS

CAPACITY

REQUIREMENTS

55' deep x 55' wide

20

x 18' tall

Phase

Ride

HP

12 seats;

3

Drive Unit

Seating 208-220V

Sets up in 1 hour

3 Children

with 2 men 30 KW Total

28' long x 8'6" wide x 13' tall

Trailer

30,000

10

pounds

gross weight Single

Axle

Electrical

Lighting

2 Adults or

800 Passengers

KW Hourly

@11 RPM

Air

Ride

4.1.7. Tivoli Spinout We import spinout from Ital International LLC in USA and safety warrantee from Tivoli Company about this spinout. Tivoli required inspection procedures for the sweep arms and sweep gusset kits: 1. Follow all Amtech/Tivoli Safety Bulletins SOSA0001

to

SOSA012B.

All

inspections

concerning the Spin Out sweep arms are as specified on Tivoli Mfg. Ltd. Safety Bulletin SOSA13. Safety Bulletin SOSA13 supercedes all previous bulletins issued by Tivoli concerning sweep arm inspection procedures. 2. Immediately inspect all welds on the “Spin Out” sweep arms as indicated on the attached drawings. Be sure to visually inspect the

54

full sweep length, and make appropriate repairs if necessary. Pay particular attention to the hinge plate gussets and the gussets and the tips of the gusset kits (Drawing A). 3. If cracking is detected by the hinge plate gussets, or any weld along the sweep arm immediately discontinue operation of the ride and report this to AmTech or CPSC. 4. If the gusset kits have not been installed, they are required. All rides MUST have the gusset kits installed according to the procedures described in Safety Bulletin SOSA010. 5. Inspect the gusset welds every 200 hours of operation or 6 months, whichever comes first with particular attention to the tips of the gusset kit as indicated in the attached drawing. (Drawing B). These inspections shall be performed by a certified inspector, with written documentation of that inspection maintained by the ride owner/operator. 6. Every 400 hours or 12 months, whichever comes first, inspect all sweep welds in addition to the gusset kit welds with nondestructive (NDT) inspection techniques. The 400 hour NDT test requirements can include ultrasonic, magnetic particle, or dye penetrant inspection by a certified inspector. Ride owners/operators shall maintain written records of all inspections performed. 7. If cracks are detected, the ride must remain closed and AmTech/Tivoli must be contacted for repair instructions and procedures. (Amtech, 2003)

4.1.8. Water Coaster Manufacturer : Miler Coaster Company Required Space 63'/19.2 W x 178'/54.25D x 45'/13.71 H Seats 4 per car/8 cars, 480pph Power Required 98 120/208 motor, 400 amp, Phase 3, Model :Trailer Mounted / Carnival Rides Notes

: Includes aluminum fencing, platform and sign. Most recent renovations:

2006 Full track painted/2007 full lap rebuilt in all cars/full trucks and wheels all cars/2008 2 new flume sections add to ride only moved 2 times - total operating days.

55

4.2. Service Characteristic

4.2.1. Air Hockey Vending Machine 7 ft.

1500 coins to make money every 4 hours no repairs.

4.2.2. Soccer Table Vending Machine Size 179.4 x 156.8 x 180.9 cm Weight 166.5 kg Power 54 W AC 110/220 V. Coin slot 1 slot supports only 10 Baht. Desk Supplies Plywood, Ply Wood core with leveling stick 22 playing the material Polyurethane.

56

4.2.3.

Pool

Table

Vending

Machine

Version

Sterling (American Style)

Table Size

235 x 134 x 81 cm.

Weight

275 kg (606 lb).

Size

3.5 x 7 feet.

Door system

Dual Door System For Storage and Electronics

Structure

Plywood Cabinet, MDF Top Rail

Cloth

Championship

Slate

Brazilian

Cushions

K66

Coin Chanel

1

Breakeven point about 6 months - 1 year, compared the average rate of play per table, 20 times per day service charge per 20 Baht Therefore, income 400 baht per day or 12,000 baht / month or 144,000 baht per year.

57

4.2.4. Beverage vending machine

Version

BEV-1 (Beverage)

Size of cabinet

101 x 74.5 x 183 cm.

Weight

295 kg

Type of product types

Cold Beverage

Stuffing

Containing the 7 species.

Maximum volume that contains Canned water (0.33 L) 434 cans, the (case packed product only)

Plastic water bottles (0.50 L) 224 bottle

Height of the product

Not exceeding 30 cm

Diameter of Product

Less than 6.85 cm

Price (Bath)

270,000

The coin

A coin box 1, 2, 5, 10 Baht

Electric power

230 V / 50 Hz / 780 W.

Thon money system

Thon system drops for more than money if the price is set

Guarantee

Imported from Italy (Italy) 1 year warranty

58

4.2.5. Snack & Beverage Vending Machine

Version

COMBO-2 (Snack & Beverage)

Size of cabinet

85 x 90 x 183 cm

Weight

340 kg

Type of product types

Snack

Stuffing

Packaging

Cold Beverage has

24 Contained in 4 types (4

species(6 Shelf)

Canned water (0.33 L)

Maximum volume that contains

channel products)

the(case Containing 18-24 species. 272 cans

packed product only)

Approximately 336 bags.

Plastic water bottles (0.50 L) 136 bottle

Height of the product

-

Not exceed 50.5 cm

Diameter of Product

-

Less than 7.2 cm

Price (Bath)

370,000

The coin

A coin box 1, 2, 5, 10 Baht

Electric power

230 V / 50 Hz / 700 W.

Thon money system

Thon system drops for more than money if the price is set

Guarantee

Imported from Italy (Italy) 1 year warranty

* Air Hockey Vending Machine, Soccer Table Vending Machine, Pool Table Vending Machine, Beverage Vending Machine and Snack & Beverage Vending Machine install in Crazy House.

59

4.3. Cost of goods

759,750,000.00

Duties and Taxes 4,421,018,722.76

Fabrication cost 607,800

install cost 40,000

4,421,666,522.76

121,560,000.00

121,560,000.00

707,362,995.64

303,900

40,000

707,706,895.64

1

4,102,650.00

4,102,650.00

23,873,501.10

60,780

40,000

23,974,281.10

1

10,636,500.00

10,636,500.00

61,894,262.12

243,120

40,000

62,177,382.12

1

8,416,206.60

8,416,206.60

48,974,277.00

60,780

40,000

49,075,057.00

Wisdom Sizzler

1

4,862,400.00

4,862,400.00

28,294,519.83

30,390

40,000

28,364,909.83

Tivoli Spinout

1

10,636,500.00

10,636,500.00

61,894,262.12

60,780

40,000

61,995,042.12

Water Coaster Air Hockey Vending Machine Beverage vending machine Snack & Beverage Vending Machine Soccer Table Vending Machine Pool Table Vending Machine Total

1

17,170,350.00

17,170,350.00

99,915,023.13

1,215,600

40,000

101,170,623.13

2

42,000.00

84,000.00

-

-

1,200.00

85,200.00

2

270,000.00

540,000.00

-

-

1,200.00

541,200.00

2

370,000.00

740,000.00

-

-

1,200.00

741,200.00

2

65,000.00

130,000.00

-

-

1,200.00

131,200.00

2

120,000.00

240,000.00

-

-

1,200.00

241,200.00

18

938,001,606.60

938,868,606.60

5,453,227,563.70

2,583,150.00

326,000.00

5,457,870,713.70

Goods

Unit

Millennium Force

1

759,750,000.00

Iron Dragon

1

Ferris wheel Two Storey Carousel Zamperla Drop Tower

Cost of goods

Total cost

Beverage vending machine, Snack & Beverage Vending Machine, Soccer Table Vending Machine, and Pool Table Vending Machine. We contact J. SK Promotions Limited. Plant - Sales - Rental. Product coin every stop. Brand owners, SK (JSK), Rainbow (Rainbow), Jet chain (JetSo), etc. Location: 144 / 1 Soi Sri market Wanit Road, Din Daeng Road, Bangkok 10400 Dindaeng. Tel .02-245-7575-9, 081-304-4557, 086-999-8502 Fax.02246-8855 that transportation and combine amount 6,000 baht. *For Millennium Force, Iron Dragon, Ferris wheel, Two Storey Carousel, Zamperla Drop Tower, Wisdom Sizzler, Tivoli Spinout, and Water Coaster we contact A.R. Creation limited company to combine that amount 40,000 baht per machine.

60

4.4. The Location and Building

4.4.1. Land This land near international airport price 190,000 per rai and we want to buy 150 rai that amount 28,500,000 baht. We contact MR. Kriangkrai tel. 086-6713201 for buy this land. 4.4.2. Building We are hiring Kachapol land to building office, toilet, crazy house, Streetcar Park, first aid room, ticket room and food area. By 6,000 baht per square meter and estimate cost for building all of this are: Construct Office General Toilet Disable toilet Office Toilet First Aid room Ticket room Crazy House Tram car Park Food Area Car Park Total

Quantity 1 3 3 1 1 1 1 1 1 1 12

Price 330,000 126,000 108,000 43,620 216,000 48,000 144,000 54,000 5,568,000 2,700,000

6,637,620

Total 330,000 378,000 324,000 43,620 216,000 48,000 144,000 54,000 5,568,000 2,700,000 7,105,620

61

4.4.3. Feathers and Dimension

62

4.4.4. Layout 4.4.4.1. Office

For building office area of this is 54.77 ~ 55 square meter is 330,000 baht. Equipment: Equipment

Product Computer NEC Pentium4 3.0 Ghz.

Price 6,100

Unit 6

Total 36,600

Refrigerator Samsung RA19FABP Pearl Blue color

5,750

1

5,750

Multifunction Laser printer Samsung 4828FN

15,990

1

15,990

63

Air condition LG Health Econo S10-SBB6MN

10,810

2

21,620

Telephone PANASONIC KX-T2373MX

1,520

6

9,120

Chair

2,700

6

16,200

Clock SEIKO

590

2

1,180

calculator CASIO MS-8S

260

6

1,560

Picture

359

1

359

64

Document File

38

20

760

Stapler HD-88

270

6

1,620

Foot scraper

300

2

600

Bin

36

7

252

Cup paper(1 Box 4,500 piece)

980

1

980

Sofar CETUS S-107 L

23,300

1

23,300

Desk 1.2 m. IDK1202

3,390

6

20,340

65

coffee table MODA

4,900

1

4,900

table cuisine

1,790

1

1,790

Cabinet document ICM-800

2,700

4

10,800

Scissors FISKARS

720

10

7,200

Cutter

188

1

188

Key box

1,040

1

1,040

Paper drills

130

3

390

66

CCTV INNEKT ZTI602V

Total cost of office fixed asset

19,550

5

97,750

103,411

100

280,289

4.4.4.2. Toilet We have 3 toilet are in office, general and disable For office toilet building area of this is 7.27 square meters is 43,620 baht. Equipment Equipment

Product Toilet hose

Price 70

Unit 2

Total 140

Mirror Price

105

2

210

White hose

23

2

46

Toilet bowl

1,549

2

3098

67

Bidet Price

750

2

1500

Toilet tissue box

85

2

170

Lavatory

395

2

790

Bin

36

2

72

3013

16

6,026

Total cost of office toilet

This is for general

For building area of this is 20.76 ~ 21 square meter is 126,000 baht and we want build 3 toilet. So amount is 378,000 baht.

68

Equipment

Product Toilet hose

Price 70

Unit 18

Total 1260

Mirror Price

105

18

1890

White hose

23

18

414

Toilet bowl

1,549

18

27882

Bidet Price

750

18

13500

Toilet tissue box

85

18

1530

Lavatory

395

18

7110

Bin

50

18

900

3,027

144

54,486

Total cost of General Toilet

69

This is for disable person for Building area of this is 5.74 ~ 6 square meters is 36,000 baht and we want to build 3 rooms, so amount is 108,000 baht. Equipment

Product Toilet hose

Price 70

Unit 3

Total 140

Mirror Price

105

3

210

White hose

23

3

46

Toilet bowl

1,549

3

1,549

Bidet Price

750

3

750

Toilet tissue box

85

3

170

70

Lavatory

395

3

790

Bin

50

3

150

3,027

24

3,805

Total cost of disable toilet

4.4.4.3. First Aid room

For building area of this is 35.64 ~ 36 square meter is 216,000 baht. Equipment

Product Hanging medicine chest

Price 8,790

Unit 3

Total 26,370

Hospital bed

12,000

3

36,000

Air condition LG Health Econo S10-SBB6MN

10,810

1

10,810

71

Table

6,420

1

6,420

Chair

580

2

1,160

38,600

10

80,760

Total cost of First aid

4.4.4.4. Ticket room

For building area of this is 7.8 ~ 8 square meter is 48,000 baht. Equipment

Product Air condition LG Health Econo S10-SBB6MN

Price 10,810

Unit 1

Total 18,900

Table

6,420

4

25,680

72

Chair

Total cost of First aid

580

4

2,320

17,810

9

46,900

4.4.4.5. Crazy House

For building area of this is 23.66 ~ 24 square meter is 144,000 baht. We have equipment in Crazy House is table 5 cost is 3,450 baht each total cost is 17,250 baht. Equipment

Product

Price

Unit

Total

Table

3,450

5

17,250

Total cost of Food equipment

3,450

5

17,250

4.4.4.6. Streetcar Park For building area of this is 8.65 ~ 9 square meter is 54,000 baht.

73

4.4.4.7. Food area We have the big food center. In the food center we have 10 of food counters [2x1x0.8m] and it‟s far-between 1.5m and we will open to the public for selling their food for 8,500 per a counter. So we set 80 tablelands [1.8x1.64x0.76m] for the customers and it‟s farbetween 0.5m and we set to 4 rolls [20 tablelands per roll] and the roll far-between 0.1m so the first roll far from the food counters for 2m. In conclusion the food center wide 18.56m x long 50m. For building area of this is 928 square meter is 5,568,000 baht. The table land ฿3,450 each and the food counter 10,000 each 3,450 x 80 = 276,000 baht For the people rent the food center = 10,000 x 10 = 100,000 per month

Equipment

Product Table


Price 3,450

Unit 80

Total 276,000

3,450

80

276,000

4.4.4.8. Car Park Our car park about 1,350 square meters by 2,000 baht per square meter about 2,700,000.00 baht.

74

4.4.4.9. Office supply Supply

Product Pen G' Soft Standard 0.38 Blue, Red, Black

Price 12

Unit 100

Total 1,150

Pencil (box)

31

10

310

Paper Double A Copier Paper A4 80g.(5/pack)

545

10

5,450

Paperclip Flamingo 981 Circle Paper Clip (box)

8

10

75

Liquid Paper Needle Point Correction Pen 7ml.

70

10

700

Eraser Pentel Hi-Polymer ZES-08 Eraser Big

19

10

190

Ruler Lion Ruler Clear and White12"

45

10

450

Marker Horse H-44 Permanent Marker Blue, Red,and Black

10

15

150

75

Bill Diamond 3 Parts Carbon Delivery Bill

63

20

1,260

Scotch 810 Magic TM Tape 1" Core 1/2"x36y.

50

10

500

Armstrong TP-601WC Double Coated Tissue Tape 1/2"x20y.

14

10

140

Glue UHU 185 White Glue Stick 8.2 g.

28

10

280

894

225

10,655

Total cost of office supply

4.4.4.9. Total cost of Equipment Total cost of office fixed asset Total cost of office toilet Total cost of general toilet Total cost of disable toilet Total cost of First aid Total cost of ticket room

Total cost of office supply Total cost of Crazy House Total cost of Food area Total

280,289 6,026 54,486 3,805 80,760 46,900 10,655 17,250 276,000 776,171

4.4.4.10. Other Plant We purchase plant from Sopongarden at Nakornnayok province contact Kun Park 089-8235248 and [email protected]

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Product Palm

Price 15,000

Unit 10

Total 150,000

Ebony

8,000

10

80,000

Kaew Paa

7,000

10

70,000

Salicaceae

3,500

10

35,000

Myrtaceae

1,500

10

15,000

Korean Banyan

150

10

1,500

Foxtail Palm

1,000

10

10,000

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Royal Poinciana

2,500

10

Total

25,000

386,500

Table around amusement We contact E.G.K. Products Limited Partnership. Tel Fax Mobile E-mail Website Product

: 02-291-2242 : 02-689-7875 : 080-999-8046 , 089-712-1916 (คุณอิทธิชัย) [email protected] , : [email protected] : www.EGKProducts.com Size 1.5 m

Price 5,490

Unit 5

Total 27,450

1.5 m

5,890

5

29,450

Total

56,900

78

Tram

We contact Sukhothai Tram Sight-Seeing Co.,Ltd. Production, distribution and rental tram city tour both the short and long term. Power Gas LPG easy drive Kia's home automation. Friendly prices with warranty work. Tram tour as visit various places within the province or the mass transit organization to help reduce fuel consumption and the environment within the organization. Features

- A standard 28-seat tram. - Automatic. - Brake system is hydraulic. Pot helps with air brakes. - Gasoline and fuel gas LPG or NGV. - Install lighting system on the car. With headlights and taillights. - Install DVD MP3 stereo with speakers and miles of cable. - Warranty 1 year part time. - Car price 950,000 bath per vehicle.

Macchine

Product

Price

Unit

Total

Tram

950,000

5

4,750,000


950,000

5

4,750,000

79

Staff shirt We contact Polo shirt of Be wear Co.,Ltd. Polo shirt with logo, high-quality grade. Junior Polo Shirt Fabric Comment TK prices from 95 Baht Long sleeve polo shirts 15 Baht Contact Julie cloth polo polo TC 115-140 and Optical tuning fabric COTTON 135-155 depending on color polo shirt fabric a la Claudia added 3 Baht Long sleeve polo shirts 15 baht to view quotations from Link Price List. Size: 2S, S, M, L, XL, 2XL. Contractors made the second of only Get a price 55 pieces equal to 14000 bath total Price logo. And 110 pieces equal to 22,000 baths including the logo. Product 2S S M L XL 2XL Total

Unit 20 20 20 20 20 10 110

Mascot Because of our emphasis on amusement park entertainment to everyone who visits the mascot, so it is another thing to make fun for children. The mascot of our company are as follows: a 1. Joker 2. Elephants 3. Teddy bears 4. Cats 5.Deers 6. Unicorn 7. Prince and Princess. (2500/piece) Forming a mascot with a sponge covered with a cloth or work Inkjet. The mascot is the cooling fan who wear lightweight, light and comfortable feel. Concept of Mascothome Co., Ltd. We have over 10 years experience, has been entrusted by various companies. Such as Company Chester Grill, Chester Food Co. Ltd., Wyeth (Thailand) Limited. CP Seven Eleven as (Thailand) Co., Ltd.. Thai Smart Card Co., Ltd.. Company Unilever (Thailand) Ltd and many more. We are interested in quality work for all. Fast service needs of clients and key Friendly prices impressed by the quality, price conscious choice MASCOTHOME.

80

Product Joker

Price 2,500

Unit 1

Total 2,500

Elephants

2,500

1

2,500

Teddy bears

2,500

1

2,500

Cats

2,500

1

2,500

81

Deers

2,500

1

2,500

Unicorn

2,500

1

2,500

Prince and Princess

2,500

1

2,500

Total

17,500

4.5. Pre Operating Cost 4.5.1. Cost of request Electric-water - Request the power from provincial electricity authority 1. We estimate electric power in the store that we use lot of power, so we should the power by two transformers. 2. We Request the electric power from provincial electricity authority. - Cost of request the electric power from provincial electricity authority two transformers.

82

Power request of transformers 2 piece

20,000

Kilowatt hour meter 2 piece

15,000

Salary payment of Cables installed

1,000

Fees of matter Request the power from PEA

2,000

Payment of electric equipment setting

850

Total cost of request electric

38,850

- Cost of Request the water from Metropolitan Waterworks Authority Fees of water supply matter Request

5,000

Setting water supply Payment

1,000

Equipment and salary of water supply setting payment

1,500

Payment of water supply equipment setting Total cost of request water

Total Cost of request Electric-Water

600 8,100

46,950

4.5.2. Prepare to be the Juristic person 4.5.2.1 Cost of Register Ask for about License Company limited. We need to have a Memorandum in first step. If we invest 2000 baths and fee of memorandum has equal 1 baths, but we invest 1,200,000 so, we pay free 600 baht. We use Memorandum to take note of Certificate. Fee of Certificate 5 baht per 200 baht, but we take a note Certificate1, 200,000 baht so, we pay fee of Certificate 6,000 bath and fee warrants registered 100 baths. We have 2 expenses. 1. Certified copies of documents 1 page per 50 baht but we use 25 page so, we pay 1250 baht for certified copies of documents. 2. Revenue stamp 200 baht per petition. We have 2 petitions so, we pay Revenue stamps about 400 baht

83

Cost of Memorandum

600

Cost of Certificate

6,000

Warrants registered

100

Certificate copies of documents

1,250

Revenue stamp

400

Total cast prepare to be the Juristic person

8,350

4.5.3 Facia Tax

From the Department of Local Government, we know the process of filing a petition about pay of facia tax which we can contact to Municipalities or Government facilities involved and must to do to finish on only March. In part of document, we must to have personal ID, census, VAT registration, Certificate of partnership leaves property need to install the label or receipt from a label store. In the part of facia tax, facia tax will pay tax follows the size and model of word. In the code of laws said that calculate by size of facia is 500 Square centimeter or low than 500 Square centimeter we will be calculate is 500 Square centimeter. And facia with has the Thai mix alphabet letters overseas or a picture. And / or other marks we will calculate in rate 20 baht per 500 square centimeters. Size of Facia of our amusement is long 20 m and width 1.5m. Year 1 Month

Jan-Mar

Apr-Jun

Jul-Sep

Oct-Dec

Pay

100%

75%

50%

25%

12000

9000

6000

3000

84

Year 2 Month

Jan-Mar

Pay

Apr-Jun

Jul-Sep

Oct-Dec

All the period to pay 4000

4000

4000

4000

From table, we will see in year 1 paid more than year2. In the code of laws said that in year1 will pay brand tax in 4 times per year and once period has 3 month. Form of pay brand tax in first year are the first period pay 100% of price tax, second period pay 75%, third period pay 50%, and fourth period 25%. But in Second year and continually, form of brand tax in those years is all the period to pay equal and paid 3 times per year. In the part of pay tax, we can paid in Place of submitted document of facia tax or Place of officials have set or Sent by post. Cost of facia tax 12,000 Baht/3 months

4.6. Service Process to customer

85

Our security helps to customer

Greeting and suggest every things of our amusement

The entrance and exit ways

The reception and selling process

Staff player

Food center, facility machine and public utility

4.6.1. Our security helps to customer. Please take care about the convenience of traffic. Are consecutive on the radio for example if the event, a car come to park (in amusement) 4 cars. Security guards stationed at the parking position connect with them via radio said to cover up the ease of parking, have a parking or not? This is convenient for customers and save time finding parking. And then after the customer parking already Guard is responsible for greeting customers as a matter of courtesy and introducing the ticket.

4.6. 2.Greeting and suggest every things of our amusement After completion guest parking will walk through the park in front of amusement park which is located near the ticket players are. We welcome employees who are over there will take notice that you lean to greet every guest, including advice such as warning about the great value of the property. Recommend a regular at the famous amusement park our Suggest that the promotion of the theme parks will be placed in every month for guests interested in each player feature or recommend appropriate to different age groups, and all inquiries about various matters relating to the theme parks of us.

86

4.6.3. The reception and selling process. After greeting the receptionist and introduce a variety of promotions. Customers will walk into the ticket center. Our parks are the ticket sales and four channels to facilitate. There are guests and visitors and two box tickets for group tour and officials. No need to make some sort of trouble to customer. Staff will introduce the basics of theme park (entrance, PR).

4.6.4. The entrance and exit ways At the entrance ways, we have 3 staff for 3 entrance ways so they will tear the customers‟ coupon for them to entrance to the amusement and we separate 2 entrance ways for ordinary customers and 1 entrance way to the customers who come in groups. At the end of entrance ways we have the rack of brochure for put the map of the amusement and the brochure of the tourist places in Chiangrai in 3 languages [ Thai, English, and Chinese ]so it‟s free of customers. At the exit way, we have the big ways for exit from the amusement and we have the guardsman for looking the customers who use this way for entrance to the amusement.

4.6. 5. Staff player. Department staff must have knowledge of the player based on skill level toprovide advice to watch out for guests to choose to play the system and keepevery player shake should be checked regularly and security. Everyonecustomers carefully so that customers can enjoy the full sense without having to worry about their safety, which will give our technicians and employeeshave the expertise and excellent service this is. Must have training andcoaching staff for about a month before coming to the staff this may be theassistant chief of the guards before they can be sure enough to get moreexperience.

4.6.6. Food center, facility machine and public utility. The amusement park food court will be waiting customers a single point. A food court with a variety of side

87

Food and service and customers can take a more descriptive of the theme parks around the restaurant. And each area's theme parks have sparkling coin box service spotty. If customer are accident between play machine. Employee identification will get immediate first aid room. If a serious accident such as broken arms or legs broken and themed be sent to the hospital immediately. If customers forget or lose, customer can tell PR and then the PR will be announced by the owner.

4.7. The summary of cost 4.7.1. Cost of Investment Pre operating expense Request electric power Request water Register for juristic Fixed Asset Land Building Total

Initial 38,850 8,100 8,350 28,500,000 6,889,620 28,567,300

4.7.2. Investment Cost Operating Investment Initial Equipment general toilet 54,486 Equipment disable toilet 3,805 Equipment First aid 80,760 46,900 Equipment ticket room Supplies office 10,655 Equiment Crazy House 17,250 Equipment Food area 276,000 Mascot 17,500 Staff Shirt 22,000 Plant 386,500 Table 56,900 Tram 4,750,000 Administrative investment Equipment office 280,289 Equipment office toilet 6,026 Total investment cost 6,009,071

88

4.8. Management Analysis From the Ministry of Labor and Social Welfare, we know that minimum of wage rate in Chiang Rai 2011 is 166 Bath per day. We are 42 employees of our company and 3 outscoring (14 employees).

General Manager

Seller and

Accountant

Marketer

Human Resource Manager

Seller and

Accountant

Marketer

Out Source

Driver

House keeper

Human Resource Manager

–

Security

–

Nurse and assistance

–

Accountant and Legal Company

4.8.1. General Manager Job position

:1

Job Type

: Full Time

Job time

: 9.00am-7.00pm.

Job qualification 1. Male / Female, age at least 26 years old 2. Master's or Bachelor's Degree 3. Thai nationality 4. Knowledge, Capability, Experience about managing furniture store at least 3 year

89

Job description She/he can set up targeting of company, planning all of operating which follow target of company, assigning work to employee appropriately, good communication inside company, and can evaluation & improvement of all position in company. Besides, it is include managing and payment salary of employee, supervise order of stock, and contact suppler for order the product and negotiation about price.

Job recruitment We will be post notice about job description for apply a job on front of our amusement and post in department of employment in Chiang Rai which internet and office of department of employment, we will post in both ways. We will interview them before start the job and check her/him job qualification. We will tell about salary, scope of work, test the skill of control and negotiation, and ask about experience from working

4.8.2. Accountant Job position

:1

Job Type

: Full Time

Job time

: 9.00am-7.00pm.

Job qualification 1. Male or female age at least 22 years old 2. Thai nationalities 3. Knowledge and Experience about accounting at least 2 year 4. Well know and well experience of routes 5. Responsibility of duty

90

Job description Task of accountant is management and respond all of activities about finance, account before send to manager for check against. These works start on 9.00am-7.00pm.

Job recruitment We will post a notice about apply for a job on area in front of our amusement, area in central of Chiang Rai, and post on internet. If somebody takes an interest, we will have interview about skill of account and ask about experience from working.

4.8.3. Seller and Marketer Job position

:1

Job Type

: Full Time

Job time

: 9.00am-6.00pm.

Job qualification 1. Male / Female, age at least 25 years old 2. Thai nationality 3. Experience about sale and marketing at least 2 years 4. Good relationship 5. Responsibility of duty

91

Job description Task of Seller and marker is take care and give true information about product, advice about buy product, persuade, and explain to moderation of product with style of customer. These works start on 9.00am-6.00pm.

Job recruitment We will post a notice about apply for a job on area in front of our amusement, area in central of Chiang Rai, and post on internet. If somebody takes an interest, we will have interview about skill of talking and present by applicant show the technical for sale with committee. And applicant should be look good personality for make reliability with customer.

4.8.4. Human Resource Manager Job position

:1

Job Type

: Full Time

Job time

: 9.00am-6.00pm.

Job qualification 1. Male / Female, age at least 25 years old 2. Thai nationality 3. Experience about Human Resource Management at least 2 years 4. Good relationship 5. Responsibility of duty

92

Job description Task of Human Resource Manager is take care, control, select, hiring and advice all of employee for good job.

Job recruitment We will post a notice about apply for a job on area in front of our amusement, area in central of Chiang Rai, and post on internet. If somebody takes an interest, we will have interview about skill of talking and present by applicant show the technical for sale with committee. And applicant should be look good personality for make reliability with customer.

4.8.5. Driver Job position

:5

Job Type

: Full Time

Job time

: 9.00am-6.00pm.

Job qualification 1. Male age at least 24 years old 2. Permanent driving license 3. Thai nationality 4. Knowledge and Experience about driving least 2 years 5. Responsibility of duty

93

Job description Task of driver respond about delivery by transport the customer. Move them around our amusement, communication with customer which place customer‟s want. Good car care and well skill how to treat basic repair tired of pickup car. Do not drink in job time.

Job recruitment We will be post notice about job description for apply a job on front of our amusement and post in department of employment in Chiang Rai which internet and office.

4.8.6. House keeper Job position

: 10

Job Type

: Full Time

Job time

: 9.00am-7.00pm.

Job qualification 1. Female age at least 25 years old 2. Thai nationality 3. Well skill in cleaning 4. Well know and well experience how to use equipment and chemicals for cleaning. 5. Responsibility of duty

Job description Task of house keeper respond about cleaning all of product and anywhere in our amusement. Arranged and decorated locations to be organized. Maintain the cleaning front of

94

store area. Always clean when dirt. Always clean the toilet. Care cleans all area of our amusement. Police confer to customer.

Job recruitment We will be post notice about job description for apply a job on front of our amusement and post in department of employment in Chiang Rai which internet and office of department of employment, we will post in both ways. We will interview them before start the job and check her job qualification. We will tell about salary, scope of work, and ask about experience from working

4.8.7. Ticket Seller Job position

:4

Job Type

: Full Time

Job time

: 9.00am-6.00pm.

Job qualification 1. Female age at least 25 years old 2. Thai nationality 3. Live in Chiang Rai 4. Responsibility of duty

Job description Task of ticket seller respond about sold of amusement ticket, good relationship and polite for customer. Report ticket sold for accountant every day.

95

Job recruitment We will be post notice about job description for apply a job on front of our amusement and post in department of employment in Chiang Rai which internet and office of department of employment, we will post in both ways. We will interview them before start the job and check her job qualification. We will tell about salary, scope of work, and ask about experience from working.

4.8.8. Employees collect entrance ticket. Job position

:3

Job Type

: Full Time

Job time

: 9.00am-6.00pm.


Job description Task of employees collect entrance tickets respond about check and collect the amusement ticket before customer entrance, good relationship and polite for customer.

Job recruitment We will be post notice about job description for apply a job on front of our amusement and post in department of employment in Chiang Rai which internet and office of

96

department of employment, we will post in both ways. We will interview them before start the job and check her job qualification. We will tell about salary, scope of work, and ask about experience from working.

4.8.9. Employees keep the player ticket Job position

: 16

Job Type

: Full Time

Job time

: 9.00am-6.00pm.


Job description Task of employees keep the player ticket respond about check and collect the amusement ticket before customer played, good relationship, polite for customer, and customers care about the security of the players before machine work.

Job recruitment We will be post notice about job description for apply a job on front of our amusement and post in department of employment in Chiang Rai which internet and office of department of employment, we will post in both ways. We will interview them before start

97

the job and check her job qualification. We will tell about salary, scope of work, and ask about experience from working.

4.8.10. Out sourcing 1). Security - We must to have much security because they help to find loss items, catch a thief, to see about safety of theme park. - We hire 10 persons because we have a lot of area. - Salary 7500 bath/person - Duties - Main entrance of theme park

1

person

- At ticket

1

person

- Back of the theme park

1

person

- The car park of theme park

2

person

We change between morning and night. -

Morning 06:00-18:00 pm.

-

Night 18:00-06:00 pm.

Company of security AMORN A M T SERVICE limited company {Juristic person} Number of juristic: 25954600001 Address

: 124 M.2 T. ta- sai district. Muang Chaing Rai 57000

Tel

: 086-1816782

98

2). Nurse and assistance We will have 2 nurses and 2 assistance for maintained customer Salary 85 baht/hr 680 baht/day {especially in Chiang Rai} They work at 10:00 am – 18:00 pm. provided have 2 groups work for every other day. Why do we choose Mae Fah Luang hospital? Because Mae Fah Luang hospital is a standard about process of maintain. They have a modern instrument and new instrument.

3). Accounting and Legal company We hired GM Accounting and Legal limited company for help, check and take care about our accounting and legal. We contact the owner of this company Kun Meathar Boonthipjampa tel. 089 923 3361 , address 105 soy charearnrat 1, Lardya road, Klongsarn, Bangkok 10600 tel. 02 861 4965-66 Fax :02 8614096 Salary of this company is base 5,000 baht per mount

4.9.11. Salary Job

Position

Salary

Total

General Manager

1

20,000

20,000

Accountant

1

12,500

12,500

Seller and Marketer

1

14,000

14,000

Human Resources Manager

1

12,000

12,000

Driver

5

8,500

42,500

House keeper

10

9,000

90,000

Ticket Seller

4

8,000

32,000

Employees collect entrance tickets

3

8,000

24,000

Employees keep the player ticket

16

8,000

128,000

99

Outsource Security

10

7,500

75,000

Nurse and assistance

4

10,200

40,800

Accounting and Legal company

1

5,000

5,000

57

122,700

495,800

Total

4.9. Depreciation Investment

Residual Value

Value

Amount

Total

Depreciation

Building

7,105,620

1

7,105,620

20

per year 355,281.0

per month 29,606.8

Computer

26,000

6

156,000

3

52,000.0

4,333.3

Equipment

747,534

413

747,534

5

149,506.8

12,458.9

950,000

5

4,750,000

5

950,000.0

79,166.7

4,421,666,522.76

1

4,421,666,523

5

884,333,304.6

73,694,442.0

Iron Dragon

707,706,895.64

1

707,706,896

5

141,541,379.1

11,795,114.9

Ferris wheel

23,974,281.10

1

23,974,281

5

4,794,856.2

399,571.4

Two Storey Carousel

62,177,382.12

1

62,177,382

5

12,435,476.4

1,036,289.7

Zamperla Drop Tower

49,075,057.00

1

49,075,057

5

9,815,011.4

817,917.6

Wisdom Sizzler

28,364,909.83

1

28,364,910

5

5,672,982.0

472,748.5

Tivoli Spinout

61,995,042.12

1

61,995,042

5

12,399,008.4

1,033,250.7

Water Coaster

101,170,623.13

1

101,170,623

5

20,234,124.6

1,686,177.1

Air Hockey Vending Machine

42,600.00

2

85,200

5

17,040.0

1,420.0

Beverage vending machine

270,600.00

2

541,200

5

108,240.0

9,020.0

Snack & Beverage Vending Machine Soccer Table Vending Machine

370,600.00

2

741,200

5

148,240.0

12,353.3

65,600.00

2

131,200

5

26,240.0

2,186.7

Pool Table Vending Machine

120,600.00

2

241,200

5

48,240.0

4,020.0

Total machine

5,457,950,713.7

23

5,462,620,714

70

1,092,524,143

91,043,679

Total

5,465,829,868

443

5,470,629,868

98

1,093,080,931

91,090,078

Machine: Tram Millennium Force

100

4.10. Conclusion Our amusement creates area for customer comfortable and provides best service for customer begins their walk in to our amusement. Because we want to customer satisfy and impress in our service and product. About our product we import product from relieve company and some of product is famous that can attract our customer to come. In the way of hiring we provide salary more than salary base of Chiang Rai province and we hiring relieve company to take care our accounting. All of employee are from Chiang Rai that follow our vision.

101

Chapter 5 Financial Analysis

102

5.1. Budget Land Building Equipment Supplies Plant Table Tram Mascot Machine Purchase Shirt Electric Water Company Register Total Cost of Project

28,500,000 7,105,620 776,171 10,655 386,500 56,900 4,750,000 17,500 5,457,870,714 22,000 38,850 8,100 8,350 5,499,551,360

For establish O-Ver land amusement total cost for this project about 5,499,551,360 baht, thus we need to cash investment in amount 5,500,000,000 baht , reason that we don‟t want loan because to reduce account payable or interest rate .

5.2. Financial statement 5.2. 1. Income Statement Income statement is the importance statement for the company that informs the information about the performance of the company. The number that is very importance for concerning is in the bottom line which is the net income Explanation for data in the income statement Sale, the data of sale in the income statement from the sale in the sale forecast in chapter 3 for the sale, we estimate to increase about 10 % in every year Cost of goods sold the data in the chapter 4. Gross margin, the gross margin is the initial profit from sale that including only the deduction of the cost of goods sold. Marketing expense, is the expense that use for encourage the sale from the marketing expense in chapter 3. Administrative expense is the expense that use in the management that including salary of the employee, utility expense, insurance expense, office supply, rental land,

103

property tax expense, other administrative expense, and the administrative depreciation detail in the chapter 4 Insurance is important for our company and employees we pay for the Social Security Fund amount 24,540 per month for register Employers with employees from one or more persons to be registered employers. Registered with the employees to be insured within 30 days, and when they get new employees up new employee must notify the Registrar within 30 days as well, employees who began working age under 15 years of age and not more than 60 years of age and work in establishments with employees from one or more persons. Subsidy payments of employers and employees must to pay every month to the Social Security Fund. Employers and employees will pay 5% of employee salaries in every month. Social security insurance will guarantee to Death, Disability cases, Maternity cases, Illness, Experiencing harm, Unemployment, and Child welfare cases. Employers and employees must be submitted to the Social Security fund every month. Based on the wages which the employee received which is determined by the base monthly wage is 1,650 baht per month minimum most months at 15,000 Baht. (สานักงานประกันสังคม) Detail

Salary(month)

security insurance 490,800 Administrative expense

Rate of social Total expense security insurance of social 5% security 5%

24,540

Property tax expense, the data of the property tax expense is imported from the chapter 4. Facia tax expense, the data of the facia tax expense is imported from the chapter 4. Earnings before interest and tax (EBIT), is the profit after deduction all of expense except financial activity and tax. This represent that how much the profit that company can generate before pay for tax and interest that reflect the earning performance of the company

104

Estimate Income Statement Happy Happy Company Year 1 Item

Beginning

January

February

March

April

May

June

July

August

September

October

November

December

41,639,674

15,899,330

11,735,363

33,610,272

28,533,142

31,071,707

25,637,889

28,520,423

15,899,330

30,061,154

48,919,973

68,591,552

5,416,231,040

5,400,331,710

5,388,596,347

5,354,986,075

5,326,452,933

5,295,381,226

5,269,743,337

5,241,222,914

5,225,323,584

5,195,262,430

5,146,342,457

5,077,750,905

Food counter rent

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Gross margin

5,374,581,366

5,384,422,380

5,376,850,984

5,321,365,803

5,297,909,791

5,264,299,519

5,244,095,448

5,212,692,491

5,209,414,254

5,165,191,276

5,097,412,484

5,009,149,353

Marketing

33,620

30,560

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

Salary

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Supply

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

Insurances

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

Revenue: Sale Less Cost of good sold

5,457,870,714

Less: Operating Expense

Plant

386,500

Mascot

17,500

Staff Shirt

22,000

Table

56,900

Tram

6,650,000

Mantenance Equipment

747,534

Electric

38,850

Water

8,100

Internet Company register

8,350

Total Operating expenses

7,935,734

570,048

566,988

567,048

567,048

567,048

567,048

567,048

567,048

567,048

567,048

567,048

567,048

Earning Before Interest and Tax (EBIT)

7,935,734

5,375,151,414

5,384,989,368

5,377,418,032

5,321,932,851

5,298,476,839

5,264,866,567

5,244,662,496

5,213,259,539

5,209,981,302

5,165,758,324

5,097,979,532

5,009,716,401

12,000

12,000

12,000

9,000

9,000

9,000

6,000

6,000

6,000

3,000

3,000

3,000

5,375,163,414

5,385,001,368

5,377,430,032

5,321,941,851

5,298,485,839

5,264,875,567

5,244,668,496

5,213,265,539

5,209,987,302

5,165,761,324

5,097,982,532

5,009,719,401

Less: Income Tax (30%) Facia Tax Net Income

7,935,734

105

Year 2 Item

Beginning

January

February

March

April

May

June

July

August

September

October

November

December

45,803,641

17,489,263

12,908,899

36,971,299

31,386,456

34,178,878

28,201,678

31,372,465

17,489,263

33,067,269

53,811,970

75,450,708

5,031,947,264

5,014,458,001

5,001,549,102

4,964,577,803

4,933,191,347

4,899,012,469

4,870,810,791

4,839,438,326

4,821,949,063

4,788,881,794

4,735,069,824

4,659,619,116

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

- 4,986,133,623

4,996,958,738

4,988,630,203

4,927,596,504

4,901,794,891

4,864,823,591

4,842,599,113

4,808,055,861

4,804,449,800

4,755,804,525

4,681,247,854

4,584,158,408

Marketing

33,620

30,560

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

Salary

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

Mantenance

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Supply

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

Insurances

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

Internet

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490


5,077,750,905

Food counter rent Gross margin Less: Operating Expense


-

570,048

566,988

567,048

567,048

567,048

567,048

567,048

567,048

567,048

567,048

567,048

567,048


-

- 4,986,703,671

4,997,525,726

4,989,197,251

4,928,163,552

4,902,361,939

4,865,390,639

4,843,166,161

4,808,622,909

4,805,016,848

4,756,371,573

4,681,814,902

4,584,725,456

Less: Income Tax (30%)

-

-

-

-

-

-

-

-

-

-

-

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

-

- 4,986,699,671

4,997,521,726

4,989,193,251

4,928,159,552

4,902,357,939

4,865,386,639

4,843,162,161

4,808,618,909

4,805,012,848

4,756,367,573

4,681,810,902

4,584,721,456

Beginning

January

February

March

April

May

June

July

August

September

October

November

December

50,384,005

19,238,189

14,199,789

40,668,429

34,525,102

37,596,766

31,021,846

34,509,711

19,238,189

36,373,996

59,193,167

82,995,778

4,609,235,111

4,589,996,922

4,575,797,133

4,535,128,704

4,500,603,602

4,463,006,836

4,431,984,990

4,397,475,279

4,378,237,090

4,341,863,094

4,282,669,927

4,199,674,149

Food counter rent

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Gross margin

- 4,558,841,106

4,570,748,733

4,561,587,344

4,494,450,275

4,466,068,500

4,425,400,070

4,400,953,144

4,362,955,568

4,358,988,901

4,305,479,098

4,223,466,760

4,116,668,371

Marketing

33,620

30,560

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

Salary

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

Mantenance

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Supply

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

Insurances

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

Internet

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

570,048

566,988

567,048

567,048

567,048

567,048

567,048

567,048

567,048

567,048

567,048

567,048

- 4,559,411,154

4,571,315,721

4,562,154,392

4,495,017,323

4,466,635,548

4,425,967,118

4,401,520,192

4,363,522,616

4,359,555,949

4,306,046,146

4,224,033,808

4,117,235,419

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

- 4,559,415,154

4,571,319,721

4,562,158,392

4,495,021,323

4,466,639,548

4,425,971,118

4,401,524,192

4,363,526,616

4,359,559,949

4,306,050,146

4,224,037,808

4,117,239,419

Facia Tax Net Income

Year 3 Item Revenue: Sale Less Cost of good sold

4,659,619,116


Equipment


-


-


-


-

106

Year 4 Item

Beginning

January

February

March

April

May

June

July

August

September

October

November

December

55,422,406

21,162,008

15,619,768

44,735,272

37,977,612

41,356,442

34,124,030

37,960,682

21,162,008

40,011,396

65,112,483

91,295,356

4,144,251,743

4,123,089,735

4,107,469,967

4,062,734,695

4,024,757,083

3,983,400,641

3,949,276,611

3,911,315,929

3,890,153,921

3,850,142,525

3,785,030,042

3,693,734,686

Food counter rent

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Gross margin

- 4,088,819,337

4,101,917,727

4,091,840,199

4,017,989,423

3,986,769,471

3,942,034,199

3,915,142,581

3,873,345,247

3,868,981,913

3,810,121,129

3,719,907,559

3,602,429,330

Marketing

33,620

30,560

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

Salary

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

Mantenance

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Supply

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

Insurances

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

Internet

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

570,048

566,988

567,048

567,048

567,048

567,048

567,048

567,048

567,048

567,048

567,048

567,048

- 4,089,389,385

4,102,484,715

4,092,407,247

4,018,556,471

3,987,336,519

3,942,601,247

3,915,709,629

3,873,912,295

3,869,548,961

3,810,688,177

3,720,474,607

3,602,996,378

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

- 4,089,393,385

4,102,488,715

4,092,411,247

4,018,560,471

3,987,340,519

3,942,605,247

3,915,713,629

3,873,916,295

3,869,552,961

3,810,692,177

3,720,478,607

3,603,000,378


4,199,674,149



-


-


-


-

Year 5 Item

Beginning

January

February

March

April

May

June

July

August

September

October

November

December

60,964,646

23,278,209

17,181,745

49,208,799

41,775,374

45,492,086

37,536,433

41,756,751

23,278,209

44,012,535

71,623,732

100,424,892

3,632,770,040

3,609,491,831

3,592,310,086

3,543,101,287

3,501,325,913

3,455,833,827

3,418,297,394

3,376,540,643

3,353,262,434

3,309,249,899

3,237,626,167

3,137,201,275

Food counter rent

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Gross margin

- 3,571,795,394

- 3,586,203,622

3,575,118,341

3,493,882,488

3,459,540,539

3,410,331,741

3,380,750,961

3,334,773,892

3,329,974,225

3,265,227,364

3,165,992,435

3,036,766,383

Marketing

33,620

30,560

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

Salary

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

Mantenance

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Supply

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

Insurances

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

Internet

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

570,048

566,988

567,048

567,048

567,048

567,048

567,048

567,048

567,048

567,048

567,048

567,048

- 3,572,365,442

- 3,586,770,610

3,575,685,389

3,494,449,536

3,460,107,587

3,410,898,789

3,381,318,009

3,335,340,940

3,330,541,273

3,265,794,412

3,166,559,483

3,037,333,431

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

- 3,586,774,610

3,575,689,389

3,494,453,536

3,460,111,587

3,410,902,789

3,381,322,009

3,335,344,940

3,330,545,273

3,265,798,412

3,166,563,483

3,037,337,431

Revenue: Sale

Less Cost of good sold

3,693,734,686


Equipment


-


-


-

Facia Tax

Net Income

-

- 3,572,369,442

107

5.2.2. Statement of Cash flow The cash flow statement is the statement that show the movement of cash that cash inflow and cash outflow in all of activities of the business that including operating activity, selling and administrative activity, investment activity, and cash flow from financing activity. Estimate Statement of Cash Flow Happy Happy Company

Year 1 Beginning

January

February

March

April

May

June

July

August

September

October

November

December

Sale

41,639,674

15,899,330

11,735,363

33,610,272

28,533,142

31,071,707

25,637,889

28,520,423

15,899,330

30,061,154

48,919,973

68,591,552

Food counter rent

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Total Cash

41,649,674

15,909,330

11,745,363

33,620,272

28,543,142

31,081,707

25,647,889

28,530,423

15,909,330

30,071,154

48,929,973

68,601,552

Marketing Expense

33,620

30,560

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

Salary Expense

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

Insurance Expense

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

Income Tax Expense

2,188,053,061

2,191,800,795

2,188,916,477

2,167,779,265

2,158,843,642

2,146,039,729

2,138,342,940

2,126,379,909

2,125,131,057

2,108,284,208

2,082,463,716

2,048,839,666

Value Add Tax Expense

382,909,286

383,565,139

383,060,384

379,361,371

377,797,637

375,556,953

374,210,014

372,116,484

371,897,935

368,949,736

364,431,150

358,546,942

Facia Tax Expense

12,000

12,000

12,000

9,000

9,000

9,000

6,000

6,000

6,000

3,000

3,000

3,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

2,499,069,441

2,497,602,040

2,477,803,992

2,447,464,914

2,407,956,656

2,481,692,710

2,447,732,838

2,398,534,941

2,339,355,104

Cash received:

Cash Payment:

Rides Purchase

5,456,130,714

Vending Machine Purchase

1,740,000

Mascot Expense

17,500

Staff Shirt Expense

22,000

Plant Expense

386,500

Table Expense

56,900

Tram Expense

6,650,000

Mantenance Expense

Equipment Expense

747,534

Supply Expense

Electric Expense

38,850

Water Expense

8,100

Internet Expense

Company Register Expense

8,350

Total Cash Payment

5,465,806,448

2,571,544,395

2,575,944,922

2,572,555,909

2,547,716,684

2,537,217,327

2,522,172,730

2,513,126,002

Net Cash

5,465,806,448

2,529,894,721

2,560,035,592

2,560,810,546

2,514,096,412

2,508,674,185

2,491,091,023

2,487,478,113

-

2,470,539,018

108

Year 2 Beginning

January

February

March

April

May

June

July

August

September

October

November

December

Sale

45,803,641

17,489,263

12,908,899

36,971,299

31,386,456

34,178,878

28,201,678

31,372,465

17,489,263

33,067,269

53,811,970

75,450,708

Food counter rent

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Total Cash

45,813,641

17,499,263

12,918,899

36,981,299

31,396,456

34,188,878

28,211,678

31,382,465

17,499,263

33,077,269

53,821,970

75,460,708

Marketing Expense

33,620

30,560

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

Salary Expense

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

Insurance Expense

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

Income Tax Expense

2,040,072,969

2,044,195,598

2,041,022,847

2,017,771,914

2,007,942,728

1,993,858,423

1,985,391,955

1,972,232,621

1,970,858,884

1,952,327,351

1,923,924,809

1,886,938,354


357,012,770

357,734,230

357,178,998

353,110,085

351,389,977

348,925,224

347,443,592

345,140,709

344,900,305

341,657,286

336,686,842

330,214,212

Facia Tax Expense

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

Mantenance Expense

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Supply Expense

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

Internet Expense

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

-

2,397,659,787

2,402,500,816

2,398,772,893

2,371,453,047

2,359,903,753

2,343,354,695

2,333,406,595

2,317,944,378

2,316,330,237

2,294,555,685

2,261,182,699

2,217,723,614

-

2,351,846,146

2,385,001,553

2,385,853,994

2,334,471,748

2,328,507,297

2,309,165,817

2,305,194,917

2,298,830,974

2,261,478,416

2,207,360,729

2,142,262,906

Beginning

January

February

March

April

May

June

July

August

September

October

November

December

Sale

50,384,005

19,238,189

14,199,789

40,668,429

34,525,102

37,596,766

31,021,846

34,509,711

19,238,189

36,373,996

59,193,167

82,995,778

Food counter rent

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Total Cash

50,394,005

19,248,189

14,209,789

40,678,429

34,535,102

37,606,766

31,031,846

34,519,711

19,248,189

36,383,996

59,203,167

83,005,778

Marketing Expense

33,620

30,560

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

Salary Expense

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

Insurance Expense

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

Income Tax Expense

1,877,294,867

1,881,829,882

1,878,339,853

1,852,763,827

1,841,951,721

1,826,458,987

1,817,145,872

1,802,670,605

1,801,159,493

1,780,774,807

1,749,532,011

1,708,846,911


328,526,602

329,320,229

328,709,474

324,233,670

322,341,551

319,630,323

318,000,528

315,467,356

315,202,911

311,635,591

306,168,102

299,048,209

Facia Tax Expense

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

Mantenance Expense

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Supply Expense

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

Internet Expense

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

2,118,709,009

2,116,933,452

2,092,981,446

2,056,271,161

2,008,466,168

2,097,685,263

2,056,597,450

1,997,067,994

1,925,460,390

Cash received:

Cash Payment:

Total Cash Payment

Net Cash

-

2,286,561,913

Year 3 Cash received:

Cash Payment:

Total Cash Payment

-

2,206,395,517

2,211,721,099

2,207,620,375

2,177,568,545

2,164,864,320

2,146,660,358

2,135,717,448

Net Cash

-

2,156,001,512

2,192,472,910

2,193,410,586

2,136,890,116

2,130,329,218

2,109,053,592

2,104,685,602

-

2,084,189,298

109

Year 4 Beginning

January

February

March

April

May

June

July

August

September

October

November

December

Sale

55,422,406

21,162,008

15,619,768

44,735,272

37,977,612

41,356,442

34,124,030

37,960,682

21,162,008

40,011,396

65,112,483

91,295,356

Food counter rent

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Total Cash

55,432,406

21,172,008

15,629,768

44,745,272

37,987,612

41,366,442

34,134,030

37,970,682

21,172,008

40,021,396

65,122,483

91,305,356

Marketing Expense

33,620

30,560

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

Salary Expense

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

Insurance Expense

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

Income Tax Expense

1,698,238,955

1,703,227,593

1,699,388,560

1,671,254,931

1,659,361,615

1,642,319,607

1,632,075,180

1,616,152,386

1,614,490,163

1,592,067,008

1,557,699,933

1,512,946,323


297,191,817

298,064,829

297,392,998

292,469,613

290,388,283

287,405,931

285,613,157

282,826,668

282,535,779

278,611,726

272,597,488

264,765,606

Facia Tax Expense

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

Mantenance Expense

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Supply Expense

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

Internet Expense

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

-

1,996,004,820

2,001,863,410

1,997,352,606

1,964,295,592

1,950,320,946

1,930,296,586

1,918,259,385

1,899,550,102

1,897,596,990

1,871,249,782

1,830,868,469

1,778,282,977

-

1,940,572,414

1,980,691,402

1,981,722,838

1,919,550,320

1,912,333,334

1,888,930,144

1,884,125,355

1,876,424,982

1,831,228,386

1,765,745,986

1,686,977,621

Beginning

January

February

March

April

May

June

July

August

September

October

November

December

Sale

60,964,646

23,278,209

17,181,745

49,208,799

41,775,374

45,492,086

37,536,433

41,756,751

23,278,209

44,012,535

71,623,732

100,424,892

Food counter rent

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Total Cash

60,974,646

23,288,209

17,191,745

49,218,799

41,785,374

45,502,086

37,546,433

41,766,751

23,288,209

44,022,535

71,633,732

100,434,892

Marketing Expense

33,620

30,560

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

30,620

Salary Expense

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

495,800

Insurance Expense

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

24,540

Income Tax Expense

1,501,277,451

1,506,765,076

1,502,542,137

1,471,595,145

1,458,512,498

1,439,766,288

1,428,497,420

1,410,982,346

1,409,153,901

1,384,488,431

1,346,684,648

1,297,455,676


262,723,554

263,683,888

262,944,874

257,529,150

255,239,687

251,959,100

249,987,048

246,921,911

246,601,933

242,285,475

235,669,813

227,054,743

Facia Tax Expense

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

Mantenance Expense

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

Supply Expense

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

4,598

Internet Expense

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,490

1,658,475,305

1,656,326,882

1,627,344,954

1,582,925,509

1,525,081,467

1,633,038,673

1,583,322,419

1,511,291,777

1,424,646,575

Cash received:

Cash Payment:

Total Cash Payment

Net Cash

-

1,861,579,420

Year 5 Cash received:

Cash Payment:

Total Cash Payment

-

1,764,575,053

1,771,019,952

1,766,058,059

1,729,695,343

1,714,323,233

1,692,296,436

1,679,055,516

Net Cash

-

1,703,600,407

1,747,731,743

1,748,866,314

1,680,476,544

1,672,537,859

1,646,794,350

1,641,509,083

-

1,616,708,554

110

5.2.3. Estimate Balance Sheet In balance sheet part include the data of asset, debt share and owner at the ending of every month.

Estimate Balance Sheet Happy Happy Company Year 1 January

February

March

April

May

June

July

August

September

October

November

December

2,529,894,721

2,560,035,592

2,560,810,546

2,514,096,412

2,508,674,185

2,491,091,023

2,487,478,113

2,470,539,018

2,481,692,710

2,447,732,838

2,398,534,941

2,339,355,104

Land

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

Building

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

Tram

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

Table

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

Mascot

17,501

17,502

17,503

17,504

17,505

17,506

17,507

17,508

17,509

17,510

17,511

17,512

Plant and Equipment

666,790

666,791

666,792

666,793

666,794

666,795

666,796

666,797

666,798

666,799

666,800

666,801

Building

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

Computer

4,333

4,333

4,333

4,333

4,333

4,333

4,333

4,333

4,333

4,333

4,333

4,333

Equipment

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

Machine

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

Total Asset

2,579,888,465

2,610,029,334

2,610,804,286

2,564,090,150

2,558,667,921

2,541,084,757

2,537,471,845

2,520,532,748

2,531,686,438

2,497,726,564

2,448,528,665

2,389,348,826

Capital

2,579,888,465

2,610,029,334

2,610,804,286

2,564,090,150

2,558,667,921

2,541,084,757

2,537,471,845

2,520,532,748

2,531,686,438

2,497,726,564

2,448,528,665

2,389,348,826

Total Owners' Equity

2,579,888,465

2,610,029,334

2,610,804,286

2,564,090,150

2,558,667,921

2,541,084,757

2,537,471,845

2,520,532,748

2,531,686,438

2,497,726,564

2,448,528,665

2,389,348,826

Total Liability and Owners' Equity

2,579,888,465

2,610,029,334

2,610,804,286

2,564,090,150

2,558,667,921

2,541,084,757

2,537,471,845

2,520,532,748

2,531,686,438

2,497,726,564

2,448,528,665

2,389,348,826

Current Asset

Cash

Fixed Asset

Other Asset

Less: Accumulate Depreciation

LIABITIES

Current Liabilities

Account Payable

Salaries Payable

Total Liabilities

OWNERS' EQUITY

111

Year 2 January

February

March

April

May

June

July

August

September

October

November

December

2,351,846,146

2,385,001,553

2,385,853,994

2,334,471,748

2,328,507,297

2,309,165,817

2,305,194,917

2,286,561,913

2,298,830,974

2,261,478,416

2,207,360,729

2,142,262,906

Land

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

Building

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

Tram

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

Table

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

Mascot

17,501

17,502

17,503

17,504

17,505

17,506

17,507

17,508

17,509

17,510

17,511

17,512

Plant and Equipment

666,790

666,791

666,792

666,793

666,794

666,795

666,796

666,797

666,798

666,799

666,800

666,801

Building

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

Computer

4,333

4,333

4,333

4,333

4,333

4,333

4,333

4,333

4,333

4,333

4,333

4,333

Equipment

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

Machine

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

Total Asset

2,401,839,890

2,434,995,295

2,435,847,734

2,384,465,486

2,378,501,033

2,359,159,551

2,355,188,649

2,336,555,643

2,348,824,702

2,311,472,142

2,257,354,453

2,192,256,628

Capital

2,401,839,890

2,434,995,295

2,435,847,734

2,384,465,486

2,378,501,033

2,359,159,551

2,355,188,649

2,336,555,643

2,348,824,702

2,311,472,142

2,257,354,453

2,192,256,628


2,401,839,890

2,434,995,295

2,435,847,734

2,384,465,486

2,378,501,033

2,359,159,551

2,355,188,649

2,336,555,643

2,348,824,702

2,311,472,142

2,257,354,453

2,192,256,628


2,401,839,890

2,434,995,295

2,435,847,734

2,384,465,486

2,378,501,033

2,359,159,551

2,355,188,649

2,336,555,643

2,348,824,702

2,311,472,142

2,257,354,453

2,192,256,628

Current Asset

Cash

Fixed Asset

Other Asset


LIABITIES

Current Liabilities

Account Payable

Salaries Payable

Total Liabilities

OWNERS' EQUITY

112

Year 3 January

February

March

April

May

June

July

August

September

October

November

December

2,156,001,512

2,192,472,910

2,193,410,586

2,136,890,116

2,130,329,218

2,109,053,592

2,104,685,602

2,084,189,298

2,097,685,263

2,056,597,450

1,997,067,994

1,925,460,390

Land

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

Building

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

Tram

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

Table

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

Mascot

17,501

17,502

17,503

17,504

17,505

17,506

17,507

17,508

17,509

17,510

17,511

17,512

Plant and Equipment

666,790

666,791

666,792

666,793

666,794

666,795

666,796

666,797

666,798

666,799

666,800

666,801

Building

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

Computer

4,333

4,333

4,333

4,333

4,333

4,333

4,333

4,333

4,333

4,333

4,333

4,333

Equipment

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

Machine

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

Total Asset

2,205,995,256

2,242,466,652

2,243,404,326

2,186,883,854

2,180,322,954

2,159,047,326

2,154,679,334

2,134,183,028

2,147,678,991

2,106,591,176

2,047,061,718

1,975,454,112

Capital

2,205,995,256

2,242,466,652

2,243,404,326

2,186,883,854

2,180,322,954

2,159,047,326

2,154,679,334

2,134,183,028

2,147,678,991

2,106,591,176

2,047,061,718

1,975,454,112


2,205,995,256

2,242,466,652

2,243,404,326

2,186,883,854

2,180,322,954

2,159,047,326

2,154,679,334

2,134,183,028

2,147,678,991

2,106,591,176

2,047,061,718

1,975,454,112


2,205,995,256

2,242,466,652

2,243,404,326

2,186,883,854

2,180,322,954

2,159,047,326

2,154,679,334

2,134,183,028

2,147,678,991

2,106,591,176

2,047,061,718

1,975,454,112

Current Asset

Cash

Fixed Asset

Other Asset


LIABITIES

Current Liabilities

Account Payable

Salaries Payable

Total Liabilities

OWNERS' EQUITY

113

Year 4 January

February

March

April

May

June

July

August

September

October

November

December

1,940,572,414

1,980,691,402

1,981,722,838

1,919,550,320

1,912,333,334

1,888,930,144

1,884,125,355

1,861,579,420

1,876,424,982

1,831,228,386

1,765,745,986

1,686,977,621

Land

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

Building

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

Tram

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

Table

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

Mascot

17,501

17,502

17,503

17,504

17,505

17,506

17,507

17,508

17,509

17,510

17,511

17,512

Plant and Equipment

666,790

666,791

666,792

666,793

666,794

666,795

666,796

666,797

666,798

666,799

666,800

666,801

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

Equipment

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

Machine

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

Total Asset

1,990,561,825

2,030,680,811

2,031,712,245

1,969,539,725

1,962,322,737

1,938,919,545

1,934,114,754

1,911,568,817

1,926,414,377

1,881,217,779

1,815,735,377

1,736,967,010

Capital

1,990,561,825

2,030,680,811

2,031,712,245

1,969,539,725

1,962,322,737

1,938,919,545

1,934,114,754

1,911,568,817

1,926,414,377

1,881,217,779

1,815,735,377

1,736,967,010


1,990,561,825

2,030,680,811

2,031,712,245

1,969,539,725

1,962,322,737

1,938,919,545

1,934,114,754

1,911,568,817

1,926,414,377

1,881,217,779

1,815,735,377

1,736,967,010


1,990,561,825

2,030,680,811

2,031,712,245

1,969,539,725

1,962,322,737

1,938,919,545

1,934,114,754

1,911,568,817

1,926,414,377

1,881,217,779

1,815,735,377

1,736,967,010

Current Asset

Cash

Fixed Asset

Other Asset


Building

Computer

LIABITIES

Current Liabilities

Account Payable

Salaries Payable

Total Liabilities

OWNERS' EQUITY

114

Year 5 January

February

March

April

May

June

July

August

September

October

November

December

1,703,600,407

1,747,731,743

1,748,866,314

1,680,476,544

1,672,537,859

1,646,794,350

1,641,509,083

1,616,708,554

1,633,038,673

1,583,322,419

1,511,291,777

1,424,646,575

Land

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

28,500,000

Building

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

7,105,620

Tram

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

4,750,000

Table

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

56,900

Mascot

17,501

17,502

17,503

17,504

17,505

17,506

17,507

17,508

17,509

17,510

17,511

17,512

Plant and Equipment

666,790

666,791

666,792

666,793

666,794

666,795

666,796

666,797

666,798

666,799

666,800

666,801

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

29,607

Equipment

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

12,936

Machine

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

91,043,679

Total Asset

1,753,589,818

1,797,721,152

1,798,855,721

1,730,465,949

1,722,527,262

1,696,783,751

1,691,498,482

1,666,697,951

1,683,028,068

1,633,311,812

1,561,281,168

1,474,635,964

Capital

1,753,589,818

1,797,721,152

1,798,855,721

1,730,465,949

1,722,527,262

1,696,783,751

1,691,498,482

1,666,697,951

1,683,028,068

1,633,311,812

1,561,281,168

1,474,635,964


1,753,589,818

1,797,721,152

1,798,855,721

1,730,465,949

1,722,527,262

1,696,783,751

1,691,498,482

1,666,697,951

1,683,028,068

1,633,311,812

1,561,281,168

1,474,635,964


1,753,589,818

1,797,721,152

1,798,855,721

1,730,465,949

1,722,527,262

1,696,783,751

1,691,498,482

1,666,697,951

1,683,028,068

1,633,311,812

1,561,281,168

1,474,635,964

Current Asset

Cash

Fixed Asset

Other Asset


Building

Computer

LIABITIES

Current Liabilities

Account Payable

Salaries Payable

Total Liabilities

OWNERS' EQUITY

115

5.3. NPV analysis For the end of year 5 the NPV will be negative to -13,838,466,460.82baht for 60 month and after year 11 can get the profit and get payback at the discount rate 5% per year.

5.4. Internal rate return The rate that measure the internal return for this project Internal rate return of O-Ver land equal to 24% per year or 2% per month.

5.5. Conclusion O-ver land will have the fund by cash from investor. The overall of 3 financial statement which are income statement, cash flow statement, and the balance sheet show the number that quite good that represent higher in net income, the good liquidity that represented in the cash flow statement, and the strong financial in the balance sheet . And in the ratio analysis also give the percentage that not well the NPV which negative, the IRR represent the satisfaction number that higher than the interest rate.

116

Chapter 6 Risk Management

117

Risk Management Risk means the probability of error damages leaking waste or unwanted events. This may happen in the future and the impact or the operation does not suffer. Achievement of the objectives and goals of the organization in strategic operations, finance and administration, which may be positive with time. By measuring the impact from received and the probability (Likelihood) of the event. Risks can be classified into 4 styles. 1.

Strategic Risk

2.

Operational Risk

3.

Financial Risk

4.

Hazard Risk (สานักงานปลัดกระทรวงมหาดไทย)

And we explain how to solve any risk that will happen in the real life of our amusement as;

6.1.

Strategic Risk 6.1.1. Business Risk The business risk of the amusement is high risk because this business must to have

a lot of money for repair the equipments, hire a lot of employees and experts of the amusement and update to buy new equipments. The methods of solving the problems are we must to have a lot of money to support our amusement so money is very important for doing business

6.1.2. Political Risk The political risks are the important factor for the amusement. It‟s depend on the management, encourage, conflict of the government. So we think that he political risks have the effect to our amusement because if Thailand has demonstrate, it can make Thailand will not be credible to other countries and not safe for the amusement and our customers. We cannot control the political risk because it‟s a risk that the freedom to experiment but amusement will tracking the political news both in Thailand and other countries for cope and find the ways to solve the immediate problem.

118

6.1.3. Economics Risk Economic risk has many effects to the amusement. If that‟s economic or Chiang rai provinces are low, it has effect to the customers‟ behavior because the customers want to save their money so they will not going to our amusement. We thing to every business to want a high economic and growth in the positive way, because it can make our business and other get more revenues, so we must to know the economic news of Thailand and international.

6.1.4. Social Risk For the social risk, we must think about the location such as if we located near the community the amusement will be annoy the local people around the amusement. So in the future it can make the problem for the amusement. We think the social risk of our amusement is in the low level because our amusement opens in 10:00 – 18:00.

6.1.5. Technological Risk The technology risks have the advantage and disadvantage to the amusement. So the amusement must to use high technology because it‟s can make revenue and customer for the amusement. But disadvantage of technology have a effect to amusement business such as the mistakes or the problems of the amusement machines. For our amusement, we thing that the technology risks are low risk level because our amusement can control the technology risk so we have the engineers whose always control and development, it can reduce the accident from technology risk.

6.1.6. Customer Risk The customer risk of our amusement in high season, we have the customer more than low season. It doesn‟t mean every customer will come to our amusement so we must to cooperate with Central, Big C to promote amusement. It‟s may be has discount for the customer those buy the product in that supermarket in the price that we set. In the low season we will give the free ticket for the local people to support the tourism in the province.

119

6.1.7. Competitor Risk Competitor risk of the amusement in Thailand is in the low level because the amusement in Thailand are not much such as Dream World, Siam park, Pattaya park. So Overland is the first amusement in the northern of Thailand and Overland has many amusement machines so we have the Millennium Force is the amusement machine that the most sensitivity of the world. It can make the Overland is of interest to tourists. But we may be disadvantaged in that we are newly opened. Therefore our target market is the people whose like the excitement and the travelers who visit to Chiangrai because nowadays the northern of Thailand is popular and Chiangrai is the new destination for the travelers.

6.2.

Operational Risk Risk happens during work or process of the firm in which service and we can solve

that any risk by:

6.3.

Financial Risk This risk happens in which of any financial high impact and high risk and we will

solve that risk by: Accounting standard risk is a risk that the company may suffer because of accounting errors don‟t comply with accounting standards and financial reporting risk is a risk that the company may make financial reporting incorrect this may cause investors or those involved understands the error. We solve this risk by hired GM Accounting and Legal limited company for help us although we have accountant in our office but for sure and reduce financial risk.

For estimate financial risk we have 2 cases Case 1 sale decrease 2%, 5% and 7.5% Case 2 expenses increase 2%, 5% and 7.5%

120

For case 1 sale decreases Sale decrease 2% Income statement

Beginning

Sale Cost of goods sold

5,457,870,714

Gross margin Operating expense

Year 1

Year 2

Year 3

Year 4

Year 5

372,517,411.8

392,360,801.7

450,746,068.6

474,756,570.4

545,402,742.8

5,085,353,302 5,085,353,302

4,692,992,500 4,300,631,698

4,242,246,432 3,791,500,363

3,767,489,861 3,292,733,291

3,222,087,118 2,676,684,376

1,107,829,910 6,193,183,212

EBIT Taxes

30,163,187,497

1,099,894,176 5,400,525,874 28,007,884,684

1,099,894,176 4,891,394,539 25,637,005,382

1,099,894,176 4,392,627,467 23,029,038,151

1,099,894,176 3,776,578,552 20,160,274,196

Net income

36,356,370,709

33,408,410,558

30,528,399,921

27,421,665,618

23,936,852,748

Cash Flow Statement

Year 1

Year 2

Year 3

Year 4

Year 5

372,517,411.8

392,360,801.7

450,746,068.6

474,756,570.4

545,402,742.8

35,635,981,460 35,263,464,048.2

28,014,788,199 27,622,427,397.3

25,643,908,898 25,193,162,829.4

23,035,941,665 22,561,185,094.6

20,167,177,709 19,621,774,966.2

Year 1

Year 2

Year 3

Year 4

Year 5

35,263,464,048.2

27,622,427,397.3

25,193,162,829.4

22,561,185,094.6

19,621,774,966.2

40,355,620

40,355,620

40,355,620

40,355,620

40,355,620

741,189 35,222,367,239.2

741,189 27,581,330,588.3

741,189 25,152,066,020.4

741,189 22,520,088,285.6

741,189 19,580,678,157.2

35,222,367,239.2 35,222,367,239.2

27,581,330,588.3 27,581,330,588.3

25,152,066,020.4 25,152,066,020.4

22,520,088,285.6 22,520,088,285.6

19,580,678,157.2 19,580,678,157.2

Year 1

Year 2

Year 3

Year 4

Year 5

361,113,817.6

380,349,756.8

436,947,719.6

460,223,206.0

528,706,740.5

5,096,756,896 5,096,756,896

4,716,407,139 4,336,057,383

4,279,459,420 3,842,511,700

3,819,236,214 3,359,013,008

3,290,529,473 2,761,822,733

Cash receive Cash payment Net cash

Balance Sheet Asset Cash Fixed Asset Other Total asset Liability + Equity Account Payable Capital Total Liability + Equity

Sale decrease 5% Income statement Sale Cost of goods sold Gross margin Operating expense EBIT Taxes Net income

5,457,870,714

1,107,829,910 6,204,586,806 30,163,187,497 36,367,774,303

1,099,894,176 5,435,951,559 28,007,884,684 33,443,836,243

1,099,894,176 4,942,405,876 25,637,005,382 30,579,411,258

1,099,894,176 4,458,907,184 23,029,038,151 27,487,945,335

1,099,894,176 3,861,716,909 20,160,274,196 24,021,991,105

121

Cash Flow Statement Cash receive Cash payment Net cash

Balance Sheet

Year 1

Year 2

Year 3

Year 4

Year 5

361,113,817.6

380,349,756.8

436,947,719.6

460,223,206.0

528,706,740.5

35,635,981,460 35,274,867,642.4

28,014,788,199 27,634,438,442.3

25,643,908,898 25,206,961,178.4

23,035,941,665 22,575,718,459.0

20,167,177,709 19,638,470,968.6

Year 1

Year 2

Year 3

Year 4

Year 5

35,274,867,642.4

27,634,438,442.3

25,206,961,178.4

22,575,718,459.0

19,638,470,968.6

40,355,620

40,355,620

40,355,620

40,355,620

40,355,620

741,189 35,233,770,833.4

741,189 27,593,341,633.3

741,189 25,165,864,369.4

741,189 22,534,621,650.0

741,189 19,597,374,159.6

35,233,770,833.4 35,233,770,833.4

27,593,341,633.3 27,593,341,633.3

25,165,864,369.4 25,165,864,369.4

22,534,621,650.0 22,534,621,650.0

19,597,374,159.6 19,597,374,159.6

Year 1

Year 2

Year 3

Year 4

Year 5

408,628,793.6

430,395,777.4

494,440,840.6

520,778,891.0

598,273,416.8

5,049,241,920.10 5,049,241,920

4,618,846,142.73 4,188,450,365

4,124,405,302.13 3,629,964,462

3,603,626,411.13 3,082,847,520

3,005,352,994.30 2,407,079,577

Asset Cash Fixed Asset Other Total asset Liability + Equity Account Payable Capital Total Liability + Equity

Sale decrease 7.5% Income statement Sale Cost of goods sold Gross margin Operating expense

5,457,870,714

1,107,829,910 6,157,071,830

EBIT Taxes

30,163,187,497

1,099,894,176 5,288,344,541 28,007,884,684

1,099,894,176 4,729,858,638 25,637,005,382

1,099,894,176 4,182,741,696 23,029,038,151

1,099,894,176 3,506,973,753 20,160,274,196

Net income

36,320,259,327

33,296,229,225

30,366,864,020

27,211,779,847

23,667,247,949

Cash Flow Statement

Year 1

Year 2

Year 3

Year 4

Year 5

408,628,793.6

430,395,777.4

494,440,840.6

520,778,891.0

598,273,416.8

35,635,981,460 35,227,352,666.4

28,014,788,199 27,584,392,421.6

25,643,908,898 25,149,468,057.4

23,035,941,665 22,515,162,774.0

20,167,177,709 19,568,904,292.2

Year 1

Year 2

Year 3

Year 4

Year 5

35,227,352,666.4

27,584,392,421.6

25,149,468,057.4

22,515,162,774.0

19,568,904,292.2


Balance Sheet Asset Cash

122

Fixed Asset Other Total asset

40,355,620

40,355,620

40,355,620

40,355,620

40,355,620

741,189 35,186,255,857.4

741,189 27,543,295,612.6

741,189 25,108,371,248.4

741,189 22,474,065,965.0

741,189 19,527,807,483.2

35,186,255,857.4 35,186,255,857.4

27,543,295,612.6 27,543,295,612.6

25,108,371,248.4 25,108,371,248.4

22,474,065,965.0 22,474,065,965.0

19,527,807,483.2 19,527,807,483.2

Liability + Equity Account Payable Capital Total Liability + Equity

For case 2 Expense Increase Expenses increase 2% Income statement

Beginning

Sale

Year 1 362,018,865

Cost of goods sold Gross margin Operating expense

5,457,870,714

5,095,851,849 5,095,851,849 1,129,986,508 6,225,838,357

EBIT Taxes

30,163,187,497

Year 2 398,220,752 4,697,631,097 4,299,410,345 1,121,892,060 5,421,302,404 28,007,884,684

Year 3 438,042,827 4,259,588,270 3,821,545,443 1,121,892,060 4,943,437,502 25,637,005,382

Year 4 481,847,109 3,777,741,161 3,295,894,052 1,121,892,060 4,417,786,111 23,029,038,151

Year 5 530,031,820 3,247,709,341 2,717,677,521 1,121,892,060 3,839,569,580 20,160,274,196

Net income

36,389,025,854

33,429,187,088

30,580,442,884

27,446,824,262

23,999,843,776

Cash Flow Statement

Year 1

Year 2

Year 3

Year 4

Year 5

362,018,865.0

398,220,752.0

438,042,827.0

481,847,109.0

530,031,820.0

36,348,701,089.2 35,273,962,595.0

28,575,083,963.0 27,616,567,447.0

26,156,787,076.0 25,205,866,071.0

23,496,660,498.3 22,554,094,556.0

20,570,521,263.2 19,637,145,889.0

Year 1

Year 2

Year 3

Year 4

Year 5

35,273,962,595.0

27,616,567,447.0

25,205,866,071.0

22,554,094,556.0

19,637,145,889.0

40,355,620

40,355,620

40,355,620

40,355,620

40,355,620

741,189 35,232,865,786.0

741,189 27,575,470,638.0

741,189 25,164,769,262.0

741,189 22,512,997,747.0

741,189 19,596,049,080.0


Balance Sheet Asset Cash Fixed Asset Other Total asset Liability + Equity Account Payable

123

Capital Total Liability + Equity

35,232,865,786.0 35,232,865,786.0

27,575,470,638.0 27,575,470,638.0

25,164,769,262.0 25,164,769,262.0

22,512,997,747.0 22,512,997,747.0

19,596,049,080.0 19,596,049,080.0

Year 1

Year 2

Year 3

Year 4

Year 5

Expenses increase 5% Income statement Sale

362,018,865

Cost of goods sold Gross margin

5,457,870,714 5,095,851,849

Operating expense

Taxes

438,042,827

5,095,851,850 4,697,631,098

1,163,221,406 6,259,073,254

EBIT

398,220,752

4,697,631,099 4,259,588,272

1,154,888,885 5,852,519,983

30,163,187,497

481,847,109 4,259,588,272 3,777,741,163

1,154,888,885 5,414,477,157

28,007,884,684

530,031,820 3,777,741,162 3,247,709,342

1,154,888,885 4,932,630,048

25,637,005,382

1,154,888,885 4,402,598,227

23,029,038,151

20,160,274,196

Net income

36,422,260,751

33,860,404,667

31,051,482,539

27,961,668,199

24,562,872,423

Cash Flow Statement

Year 1

Year 2

Year 3

Year 4

Year 5

362,018,865.0

398,220,752.0

438,042,827.0

481,847,109.0

530,031,820.0

37,417,780,533.0 37,055,761,668.0

29,415,527,609.0 29,017,306,857.0

26,926,104,342.9 26,488,061,515.9

24,187,738,748.3 23,705,891,639.3

21,175,536,594.5 20,645,504,774.5

Year 1

Year 2

Year 3

Year 4

Year 5

37,055,761,668.0

29,017,306,857.0

26,488,061,515.9

23,705,891,639.3

20,645,504,774.5

40,355,620

40,355,620

40,355,620

40,355,620

40,355,620

741,189 37,014,664,859.0

741,189 28,976,210,048.0

741,189 26,446,964,706.9

741,189 23,664,794,830.3

741,189 20,604,407,965.5

37,014,664,859.0 37,014,664,859.0

28,976,210,048.0 28,976,210,048.0

26,446,964,706.9 26,446,964,706.9

23,664,794,830.3 23,664,794,830.3

20,604,407,965.5 20,604,407,965.5

Year 1

Year 2

Year 3

Year 4

Year 5



Expenses increase 7.5% Income statement Sale Cost of goods sold Gross margin

362,018,865 5,457,870,714 5,095,851,849

Operating expense EBIT

438,042,827

481,847,109

5,095,851,850

4,697,631,099

4,259,588,272

4,697,631,098

1,190,917,153 -

398,220,752

4,259,588,272

1,182,386,239 -

3,777,741,163

1,182,386,239 -

530,031,820 3,777,741,162 3,247,709,342

1,182,386,239 -

1,182,386,239 -

124 6,286,769,002 Taxes

30,163,187,497

5,880,017,337 28,007,884,684

5,441,974,511 25,637,005,382

4,960,127,402 23,029,038,151

4,430,095,581 20,160,274,196

Net income

36,449,956,499

33,887,902,021

31,078,979,893

27,989,165,553

24,590,369,777

Cash Flow Statement

Year 1

Year 2

Year 3

Year 4

Year 5

362,018,865.0

398,220,752.0

438,042,827.0

481,847,109.0

530,031,820.0

38,308,680,069.5 37,946,661,204.5

30,115,897,313.9 29,717,676,561.9

27,567,202,065.4 27,129,159,238.4

24,763,637,289.9 24,281,790,180.9

21,679,716,037.2 21,149,684,217.2

Year 1

Year 2

Year 3

Year 4

Year 5

37,946,661,204.5

29,717,676,561.9

27,129,159,238.4

24,281,790,180.9

21,149,684,217.2

40,355,620

40,355,620

40,355,620

40,355,620

40,355,620

741,189 37,905,564,395.5

741,189 29,676,579,752.9

741,189 27,088,062,429.4

741,189 24,240,693,371.9

741,189 21,108,587,408.2

37,905,564,395.5 37,905,564,395.5

29,676,579,752.9 29,676,579,752.9

27,088,062,429.4 27,088,062,429.4

24,240,693,371.9 24,240,693,371.9

21,108,587,408.2 21,108,587,408.2



From these 2 cases are worst cases that we don‟t want it happened because it effect for revenue or profit of our business.

6.4.

Hazard Risk (Risks related to security of life-threatening and property) 6.4.1. Ride Safety Ride is highest risk and high impact because it is core product that high dangerous for

safety life of customer and employees, so we will solve this risk by: All rides are conformed to the ASTM F24 safety standard that ASTM F-24 standards undergo frequent review and revision to keep up with the latest technologies. Where applicable, biodynamic data is incorporated into the development process, which in turn produces amusement ride system guidelines that can safely accommodate the broadest segment of the population. Developed as voluntary standards, they have been adopted or used

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as a model by state and local jurisdictions throughout the U.S. and around the world. (attraction) Ride inspection and emergency drill have to conduct to meet statutory requirements, inspection by safety consultant, surveyor to do NDT by NDT Instruments (Thailand) Co.,Ltd. The NDT (Non-Destructive Testing) is the examination of an object or material in a manner, which does not affect its future usefulness. (Radiography Measurement) And daily pre-opening test, monthly test and annual overhaul for each ride.

6.4.2. Facility Safety These are high impact and medium risk, so we will solve this risk by: Non- slip reflective strips(stainless steel gate for stair clearance), removed the mosaic tile at main entrance ramp to eliminate slip hazard, themed safety signs for reminding patrons proper and safe use of the facility and installation of cable duct for special event to prevent trip accident.

6.4.3. Guest Safety These are high impact and high risk, so we will solve this risk by: Formulate crisis management plan and conduct emergency drills with relevant government departments, annual inspection by safety consultant, monitoring and continual improvement by safety committee, nurse and paramedic we provide 3 first aid rooms all first aid staff were trained and hiring them from Mae Fah Luang Hospital. Make statistic of customer to improved guest safety and reduce accident of client that annual accident statistic will be complied and analyzed for the accident pattern and trend, accident prevention by protective measure and post accident handling.

6.4.4. Food safety and hygiene These are medium impact and low risk, so we will solve this risk by: Make quality assurance of food safety and food hygiene and safety manager.

6.4.5. Safety training and promotion These are low impact and low risk, so we will solve this risk by:

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Provide safe working environment, arrange mandatory safety training and general safety training.

6.4.6. Social security insurance We make social insurance for all employees to safety in their work detail in chapter 5. 6.4.6.1.

Benefit of social security insurance

1). Accident or illness can’t work Be able to receive medical treatment in the hospital specified in the certificate right to medical treatment without any cost. But the emergency cannot be admitted to the hospital by a certificate. The insured person can be admitted at any hospital that is nearest. And other relatives should be informed of the relevant patient's rights certificate. In the medical expenses the insured can ream the medical charges as the actual cost as required within a period not exceeding 72 hours.

2). Case of disability, not because of work. - Receive the medical expenses that paid not more than 2000 Baht per month. - Receive compensation for lack of a monthly income of 50 percent of their pay to deliver life-long contributions. - Receive expenses in the process of rehabilitation of people with disabilities, mental and physical occupation according to the Social Security Office as the actual cost as required not more than 40,000 Baht. 3). Case of death, not because of work. The funeral‟s manager will receive funeral cost 40,000 Baht. - Heirs of the deceased will receive assistance money are; 1. If the insured person paid contributions over 3 years but less than 10 years, heir or entitled person will receive the money equal to the average wage of the deceased 1 month and a half. 2. If the insured person paid contributions over 10 years, the heir or entitled person will receive the money equal to the average wage of the deceased 5 months. 4). Case of maternity Insured are women - Maternity receives 12,000 Baht. - Receive the money off work for maternity of 50 percent of wages to send contributions to the average for 90 days.

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Insured are men who have wives are not insured - Can be 2 times of exercised and receive maternity pay 12,000 baht each, but no right to receive the money off work for maternity. Insured both husband and wife - Can be 2 times of exercised per each. Suggest that insured the right of wife first because the allowance will be off work for childbirth with the birth more than 12,000 Baht. However, the exercise of childbirth together must not exceed 4 times the child used the right to withdraw the birth, which cannot be used to obtain the birth again. 5). Case of child welfare Receive child welfare pay 350 per month per child. For children who legitimate that not more than 6 years old and ream period of up to 2 people.

6). Case of old age Old age pensions บานาญ - Received when the insured person paid contributions to the full 180 months of age 55 years and terminated by the insured person will receive a monthly basis for life. Old age pension บาเหน็จ - Received when the insured person not fully paid 180 monthly contributions to the age of 55 years and the insured person ceases or a disability or death. They receive the money at once. 7). Case of unemployment - The insured unemployment must be registered as unemployed and apply for benefits at the Employment Office of the state within 30 days from the first day of unemployment. - Get a new job as appropriate. - Will be trained as skilled workers needed for new jobs that will be. (สานักงาน ประกันสังคม)

6.5. Conclusion In term of business risk so quiet low and in term of financial we prepare to improve for any affect and our risk we prepare for solve that risk.

128

129

Chapter 7 Summary

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In the present, whether as children or adults, they want to seek joy in the one place where happiness. One of all is the amusement park. The amusement park in Thailand is not much. Therefore, we chose to build a theme park up. And why choose Chiang Rai province because Chiang Rai province is whirring develop, adjoin neighbor country, the good atmosphere, and real price estate is inexpensive and still have a lot of area. Our amusement park will emphasize the modernity has used the Technology at the quality and we will still integrate freedom identity add with worldly west modernity. So it making our parks is an interesting one of many people. Chiang Rai province is interesting for doing business because Chiang Rai province has many attractions and Chiang Rai is going to have new shopping mall is Central Plaza result in more tourists. When have more tourists, it is possible to make our amusement park more revenue. When we talk about the objectives of the project, we can conclude that we study compensation of this project, risk of amusement business, study and analyze competitive of amusement, study and analyze customer loyalty of amusement when build in Chiang Rai, study to make the amusement business to rapid growth, effective and the trust of the customer, study and analyze manage the amusement to make profits in the period of time. For the name of the amusement “Over land” it‟s mean we want to make an amusement to over imagination and over idea for customer with slogan Over land, imagination can come true. After we do the project we can know about to make profit of this project, how to solve risk of amusement, how amusement‟s competitive, new amusement for customer trust and attract equal of old amusement, and know about way to make the profit. In industry Profile Company, we will summarize all the important content. About nature of industry and situation of industry, have the important of this chapter. Nature of industry will descript about the many competitors that direst and indirect. Such as Disney land is a famous amusement in the world and Dream world is a direct competitor because Dream world lives in Thailand but Disney land is abroad. Now, situation of industry is booming and investors come to invest a lot of amusement. It can make a lot of money. Product of our amusement focus on new technology and safety. Such as Roller coaster: Millennuim Force, Ferris wheel and Zamperla Drop tower. Vision and mission of our amusement, want to be a new amusement in Thailand. About market feasibility study studied about market analysis, general of company, STP analysis, PEST and competitor analysis. About market analysis, is the first step in determining of market. Market analysis is helping about prepare to enter a new market and start a business. General information of location of our amusement, we focus on Chiang Rai province because Chiang Rai is a province that is booming. It has a good university and good weather. About PEST analysis, we evaluate about this topic. We focus about political and economic because in Thailand, political is unquiet and economic is not good too. About competition analysis, our‟s Over land have many strengths such as first amusement in Chiang Rai and different amusement machine and service. About Dream world have

131

much weakness such as old machine, high cost of ticket and dirty of toilet. STP analysis, segmentation of our company is the people who are 15-25 years. Target market is the people in Chiang Rai and tourist. And the last, positioning of our company is different competitor. Our amusement focus modal player, fast, our player are guarantees and organized in the world and a lot of parking. Within this Technical Feasibility study, our company tells about Details of the parks that we will create a detailed, which this chapter tells us about the type of machine that will be created at all of our parks and the price of each machine. Each machine that you can buy them anywhere to research e-mail and telephone to contact, details on how to play, how many seats each. And include a lifetime pursuit of information with each other. In addition, a detailed description of how the service or operation from welcoming guests who visit the service until the close and company of security if there is an emergency, method process of the staff player and management analysis. There is also a video about the area where we have chosen to build a theme park with the size of the land, including the plan. Of the room within our amusement that we can focus the image of theme parks as possible and we make clear that we can take to tell the total cost of the land. Even the price of equipment and. All furniture and location where to place their equipment and furniture, these rooms where each room that is used to do, And Pre Operating Cost and the summary of cost. You can see the total cost of where you want to build a. theme park, this along with our company known simply as you can see pictures of our amusement sure enough. In financial we estimate to know how much we want pay and profit we will get that we can‟t get the profit within 5 year, because cost of machine very expensive and slow to payback that over 10 years and risk analysis we find way to solve about any risk will happen for our amusement.

132

Referent Amtech. (2003). Safty alert. USA: Amtech amusement technology . Berry. (1 June 2008). ประวัติความเป็นมา สวนสนุก Disneyland. เรียกใช้เมื่อ 12 November 2010 จาก http://www.suansanook.net: http://www.suansanook.net/forum/viewtopic.php?t= 59 bis3587g4. (14 August 2008). สวนสนุกแห่งแรกของประเทศไทย. เรียกใช้เมื่อ 12 November 2010 จาก http://teenza.wordpress.com: http://teenza.wordpress.com/2008/08/14/ legend_11/ Cedar Point. (ม.ป.ป.). Facts & Figures, Millennium Force, Thrill Rides, Inside The Park, Cedar Point.

เรียกใช้เมื่อ 27 November 2010 จาก letu: http://www.letu.edu/people/stevearmstrong/NCTM/Publications/MelliniumForce.htm Cedar Point: Iron Dragon. (ม.ป.ป.). เรียกใช้เมื่อ 30 November 2010 จาก themeparks.lovetoknow.com: http://themeparks.lovetoknow.com/Cedar_Point:_Iron_Dragon Conduct a Market Analysis. (ม.ป.ป.). เรียกใช้เมื่อ 18 November 2010 จาก http://www.va-interactive.com: http://www.va-interactive.com/inbusiness/editorial/sales/ibt/market_analysis.html DELUXE SIZZLER. (ม.ป.ป.). เรียกใช้เมื่อ 1 December 2010 จาก wisdomrides.com: http://www.wisdomrides.com/rides/dlx-sizzler.html Department of Tourism. (2009). Tourist Arrivals in Thailand. เรียกใช้เมื่อ 18 November 2010 จาก Department of Tourism: http://tourism.go.th/2010/ th/statistic/tourism.php?cid=27 engineergirl. (ม.ป.ป.). The Millennium Force Roller Coaster is the world's largest steel roller coaster.

เรียกใช้เมื่อ 27 November 2010 จาก engineergirl: http://www.engineergirl.org/?id=3541 Frankie Hau. (1 December 2005). Risk Management of amusement park. เรียกใช้เมื่อ 11 November 2010

จาก http://hkarms.myftp.org: http://hkarms.myftp.org/web_resources/Conference_Presentation/Risk_Mangt_Amusmt_Park.pdf International Association of amusement park and attraction. (ม.ป.ป.). STM INTERNATIONAL AND GLOBAL AMUSEMENT RIDE SAFETY STANDARDS. เรียกใช้เมื่อ 6 February 2011 จาก iaapa.org: http://www.iaapa.org/pressroom/ASTMAmusementRideSafetyStandards.asp

133 Iron Dragon(Cedar point). (ม.ป.ป.). เรียกใช้เมื่อ 12 November 2010 จาก http://www.rcdb.com: http://www.rcdb.com/17.htm Ital International LLC. (ม.ป.ป.). 2 Story Carousel. เรียกใช้เมื่อ 12 November 2010 จาก http://www.italintl.com: http://www.italintl.com/detail_page.php?record_id=1128 Ital International LLC. (ม.ป.ป.). Miler Coaster Company Kersplash Water Coaster. เรียกใช้เมื่อ 12 november 2010 จาก http://www.italintl.com: http://www.italintl.com/detail_page.php?record_id=1081 Ital International LLC. (ม.ป.ป.). Tivoli Spinout. เรียกใช้เมื่อ 12 November 2010 จาก http://www.italintl.com: http://www.italintl.com/detail_page.php?record_id=1446 Ital International LLC. (ม.ป.ป.). Wisdom Sizzler. เรียกใช้เมื่อ 12 November 2010 จาก http://www.italintl.com: http://www.italintl.com/detail_page.php?record_id=1437 Ital International LLC. (ม.ป.ป.). Zamperla Drop Tower. เรียกใช้เมื่อ 12 November 2010 จาก http://www.italintl.com: http://www.italintl.com/detail_page.php?record_id=1302 Los Angeles Times. (15 April 2008). Santa Monica Ferris wheel for sale. Wanna go halfsies? เรียกใช้เมื่อ

12 November 2010 จาก http://latimesblogs.latimes.com: http://latimesblogs.latimes.com/lanow/2008/04/ want-to-go-half.html ltd Pilot on co. (4 October 2010). โต๊ะAir Hockey(แบบหยอดเหรียญ). เรียกใช้เมื่อ 12 November 2010 จาก http://www.ilovemyshopping.com: http://www.ilovemyshopping.com/th/?champdas&MODULE=m_productdetail&PRODUCT=00012 Millennium Force(Cedar Point). (ม.ป.ป.). เรียกใช้เมื่อ 12 November 2010 จาก http://www.rcdb.com: http://www.rcdb.com/594. htm napoleon. (14 January 2010). สวนสยามหันโฟกัสวัยรุ่นจริงจัง เพิ่มเครื่องเล่น -ลดราคาบัตร. เรียกใช้เมื่อ 20 November 2010 จาก Your Favorite Fun Park in Thailand : http://www.skyscrapercity.com/showthread.php?p=64476439 Radiography Measurement. (ม.ป.ป.). เรียกใช้เมื่อ 7 Febraury 2011 จาก ndtithai.com: http://www.ndtithai.com/about%20us.html

134 Thai Meteorological Department. (ม.ป.ป.). 30 year Average (1961-1990) - CHIANG RAI. เรียกใช้เมื่อ 18 November 2010 จาก http://www.tmd.go.th: http://www.tmd.go.th/EN/province_stat.php?StationNumber=48303 Tivoli. (ม.ป.ป.). Tivoli. เรียกใช้เมื่อ 11 November 2010 จาก http://www.tivoli.dk: http://www.tivoli.dk/composite-4953. htm zamperla. (ม.ป.ป.). เรียกใช้เมื่อ 30 November 2010 จาก zamperla.com: http://www.zamperla.com/en/product/100/ flash-tower.html

บริษัท เจเอสเค โปรโมชั่น จากัด. (ม.ป.ป.). โต๊ะโกล์หยอดเหรียญ. เรียกใช้เมื่อ 13 November 2010 จาก http://www.jsk2545. com: http://www.jsk2545.com/product-soccer-table.html

บริษัท เจเอสเค โปรโมชั่น จากัด. (ม.ป.ป.). โต๊ะพูลหยอดเหรียญ. เรียกใช้เมื่อ 13 November 2010 จาก http://www.jsk2545. com: http://www.jsk2545.com/product-pool-table.html

รัฐพร คาหอม. (ม.ป.ป.). หรือ 'สวนสนุก' ไม่เหมาะกับคนไทย. เรียกใช้เมื่อ 12 November 2010 จาก http://campus.sanook.com: http://campus.sanook.com/teen_zone/spice_03478. php?theme_id=1&owner_smi_id=&page=0#com ments

สานักงานประกันสังคม. (ม.ป.ป.). 7 สิทธิประโยชน์ เพื่อผู้ประกันตน. เรียกใช้เมื่อ 7 February 2011 จาก sso.go.th: http://www.sso.go.th/cms/spaw2/uploads/files/123456_1.doc

สานักงานประกันสังคม. (ม.ป.ป.). ประกันสังคมระบบ เฉลี่ยทุกข์ เฉลี่ยสุข ของสังคมไทย. เรียกใช้เมื่อ 5 February 2011 จาก .sso.go.th: http://www.sso.go.th/wpr/content.jsp?lang=th&cat=101&id=1125 สานักงานปลัดกระทรวงมหาดไทย. (ม.ป.ป.). คู่มือการบริหารความเสี่ยง. เรียกใช้เมื่อ 5 Febuary 2011 จาก nan.go.th: http://www.nan.go.th/webjo/attachments/011_คู่มือการบริหารความเสี่ยง.pdf

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Appendix

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