IIM Lucknow Vodafone Quiz

11/8/2015

Online Quiz Competition Solution | Questions & Answers

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Quiz Solution IIM Lucknow presents Vodafone Excelsior 2.0 Question (1):

P&G offered Ambi Pur car freshner and then later on launched Ambi Pur home freshner. This is an example of :

Answer:

Product Line extension

Brand Extension

Product Development

Brand Dilution


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Question (2):

A popular concept in game theory, the adoption of which led to a major crisis in the Cold War. Name the concept.

Answer:

Brinkmanship

Question (3):

In an emerging industry where companies are yet to break even, which is a good relative valuation multiple?

Answer:

Price/Sales

In an act of restructuring, conglomerate A was created in 2015 as a parent company of B. Subsidiaries of B were moved from under B to A. The main idea behind this restructuring was to make the core activities of B ‘cleaner and more accountable’. Name the CEO of B

Question (4):

Answer:

Price/Earnings

Price/Operating Cash Flow

Price/EBIT

Sundar Pichai


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Question (5):

What 2term word in analytic is being referred to, the challenges of dealing with which are the subjects of the cartoons below?

Answer:

Big Data

Question (6):

Micromax manufactures affordable smartphones whereas Vertu focusses on highend luxury smartphones. These are examples of what is commonly known as:

Answer:

Market specialization

Product specialization

Price specialization

Singlesegment specialization

Question (7):

Which brand is India’s top selling packaged beverage next to mineral water?

Answer:

Coca Cola

Question (8):

Which of the following Generations is characterized as being great acquisitors and are value and causedriven despite indulgences and hedonism?

Pepsi

Horlicks

Limca


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Answer:

GI generation

Company A is a privately held company. It has 100 shareholders and $20 million in cash. It is too small to be listed on the NYSE. Company A, now, is effectively listed on the NYSE. Company A acquires a publically listed company, B. Company A is now effectively listed on NYSE without the extensive IPO process. This is called ___________ listing.

Answer:

Backdoor listing

Question (10):

We all are familiar with word of mouth advertising but what is word of thumb ?

Answer:

Marketing Through SMS

Question (11):

What alcoholic product owes it's name to a town/municipality lying in the shaded region depicted?

Question (9):

Silent Generation

Baby boomers


Generation X

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Answer:

Tequila

X is an entrepreneur and the CEO of Y. He is present on the boards of Microsoft, Facebook among others. In 1997, X was charged a late fee of about 40$ by a movie rental company for delayed return of a copy of Apollo 13 DVD. This eventually led to the setting up of Y. Identify X and Y.

Answer:

X Wilmot Reed Hastings, Jr. nY Netflix

Chetan B. just passed out from a management school. He gets extensive information from various channels and finds out the pros and cons of the products that he intends to purchase. He even visits a number of exclusive retail shops and tries many of the products. But when it comes to purchasing, he always buys from the lowest cost channel. Chetan B. is a ________ shopper

Question (12):

Question (13):

Answer:

Highinvolvement shopper High value deal seeker shopper

Variety loving shopper Habitual shopper

Question (14):

Shoppers Stop has CCD and Lakme hair salons in their stores. This is an example of ________ marketing systems.

Answer:

Horizontal

Question (15):

Name the process of making decisions by constructing simplified models that extract the essential features from problems without capturing all their complexity.


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Answer:

Bounded Rationality

Question (16):

Name the theory that says that behaviour is a function of its consequences.

Answer:

SocialLearning theory

Organizational Justice theory

Reinforcement Theory

SelfEfficacy theory

Question (17):

Any incompatibility between two or more attitudes or between behaviour and attitudes is called?

Answer:

Cognitive Dissonance

Question (18):

Which type of vertical marketing system coordinates the stages of production and distribution through the size and power of one of the parties?

Answer:

Administered VMS

Question (19):

Name the theory that provides a set of rules to determine the form and amount of participative decision making in different situations.

Answer:

Leader Participation Model

Independent VMS


Contractual VMS

Dependent VMS

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Question (20):

People who identify opportunities, show initiative, take action, and persevere until meaningful change occurs are called?

Answer:

Dedicated

Procter & Gamble has many soap brands. One reason for this is that soap users tend to group together in terms of preferences such as bleaching action, softness, stainremoval, et cetera. Which of the following preferences pattern would most likely apply to P&G’s method of response to market needs?

Question (21):

Answer:

Passionate

Homogeneous preference

Proactive

Fanatical

Diffused preference

Clustered preference

Psychological preference

Question (22):

Which stock index suffered a massive market correction in late June 2015?

Answer:

S&P 500

Question (23):

When is the best moment to buy a stock to have good shortterm return, with lower risk?

Answer:

Shanghai Composite

When it is undervalued

STI

Nikkei 225

On the Security market Line

In a stock market bubble

When it is overvalued

Question (24):

Which one is the odd one out?


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Answer:

Stocks

Question (25):

What is the symbol that follows a stock symbol?

Answer:

@

Question (26):

Back before the 2000s, stock trading takes place at the:

Answer:

Table

Question (27):

Stock X would only be bought after the price reaches $11.30. The price is now $14. What is this process called?

Answer:

Sell limit

Question (28):

What does LTE support?

Answer:

TDD & FDD

Equities

$

%

Ceiling

Futures

Shares

#

Hall

Sell stop

FDD

Floor

Buy stop

TDD

Buy limit

WDM


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When a symphony orchestra targets people who have broad cultural interests, rather than only those who regularly attend concerts, the orchestra is targeting what are called ________.

Answer:

Market Mavens

Question (30):

Identify the CEO who also served as the Mayor of New York City.

Answer:

John Lindsay

Question (31):

A new restaurant is opening in town, which has invited a lot of food critics for its opening day celebrations. This act of the restaurant is best described as:

Question (29):

Strategic Segments

Ed Koch

Super Segments

Michael Bloomberg


Occasion Segments

Rudy Giuliani

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Answer:


Advertising

Personal Selling

Public Relations

Promotinal Campaigning

Question (32):

What title did Steve Jobs take after replacing Gil Amelio in 1997?

Answer:

Zen CEO

Question (33):

Which is the famous food chain specialising in regional dish's of India?

Answer:

Mc Donalds

Question (34):

Which British monarch oversaw the loss of many American colonies during the Revolutionary War, while fighting mental illness?

Answer:

Queen Victoria

Question (35):

Which Indian independence hero served with the British in the Boer War?

Answer:

Bhagat Singh

CEO, Bitch

CEO, God

Burger King

iCEO

Domino's

King Henry VIII

Jawahar Lal Nehru

Jumbo King

King George III

Mahatma Gandhi


Queen Elizabeth I

Indira Gandhi

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Question (36):

On which US Exchange are buyers paid for removing liquidity?

Answer:

NASDAQ

Question (37):

Which is not a governmentsponsored enterprise?

Answer:

AIG

Premiered for the first time in Indian Premier League season 2, this advertisement campaign was conceptualized by Ogilvy Mathers. This ad campaign also won a PETA 2009 Glitterbox Award. Name the campaign.

Answer:

ZooZoo

Question (39):

Which of the following companies' executives were not punished following a major stock scandal?

Answer:

Tyco International

Question (40):

A third party to a negotiation who has the authority to dictate an agreement is called?

Question (38):

BATS

Chicago Stock Exchange

Fannie Mae

Freddie Mac

WorldCom

NYSA

REFCORP

Bear Sterns


Enron

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Answer:

Mediator

Arbitrator

Conciliator

Broker

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