Late Shri Laxmi Narain Bajaj, Late Seth Durga Prasad Khaitan and Late Rai Bahadur Girdhari Lal Bajaj
Their Guiding Philosophy They believe that business can be built only on trust and confidence . Confidence of the people, who deal with us as customer, suppliers, business associates, shareholders/investors and, of course, employees who work for the company and shape its destiny .
KEY STRENGTHS
1. Strong brand Strong brand equity of its key brand ‘Gagan’ which is the market leader in Northern India and second largest brand nation-wide after Dalda in Vanaspati. Strong distribution network in Northern India enabling it to market its products 2. Strong extensively even in rural areas.
3.Competitive edge in Vanaspati business as North India happens to be the largest market for Vanaspat i accounting for almost 50% of the Indian Vanaspati market. 4 Long-standing relationship with dealers with more than 75% retention rate.
5.Quality products which have been well accepted by reputed clients such as Mc Donald’s, Mother Dairy, Nestle, Barista, Perfetti, Smithkline, etc. The food division has received ‘Best Suppliers Award’ continuously for 3 years from Mc Donald’s.
6.Continued focus on development of newer innovative products . E.g The recently developed ‘ABC Gold’ paper has effectively positioned itself between ‘Maplitho’and ‘Creamwove’ segments in the writing & printing paper category. Similarly, in edible oils, the ‘Merrigold’ table margarine has been an innovative development.
