SUMMER TRAINING PROJECT REPORT ON
“STRATEGIC APPROACH OF KARVY STOCK BROKING LTD AND ITS COMPETITORS REGARDING DEMAT ACCOUNT AND AND SHARE TRADING --- A COMPARATIVE OVERVIEW”
UNDERTAKEN AT
KARVY STOCK BROKING LIMITED
Super!"#r $-
MR RAJESH RAJESH SHARMA SUBMITTED BY KARANDEEP SINGH MBA %&'(-%&') ROLL NO$'(%'&*+
CERTIFICATE OF THE ORGANISATION
This is to certify that Mr. Karanee! Sin"h# !$rs$in" MBA at G%o&a% Instit$te of Mana"e'ent# A'ritsar# has (or)e $ner 'y s$!er*ision an "$iance on his issertation entit%e +Strate"ic A!!roach of Kar*y Stoc) Bro)in" Lt. An It,s Co'!etitors Re"arin" De'at Acco$nt - Share Train" A Co'!arati*e O*er*ie(/ at Kar*y Stoc) Bro)in" Li'ite# A'ritsar fro' May 01th 2304 to 5$ne 21th 2304. To the &est of 'y )no(%e"e this is an ori"ina% !iece of (or).
CERTIFICATE OF THE ORGANISATION
This is to certify that Mr. Karanee! Sin"h# !$rs$in" MBA at G%o&a% Instit$te of Mana"e'ent# A'ritsar# has (or)e $ner 'y s$!er*ision an "$iance on his issertation entit%e +Strate"ic A!!roach of Kar*y Stoc) Bro)in" Lt. An It,s Co'!etitors Re"arin" De'at Acco$nt - Share Train" A Co'!arati*e O*er*ie(/ at Kar*y Stoc) Bro)in" Li'ite# A'ritsar fro' May 01th 2304 to 5$ne 21th 2304. To the &est of 'y )no(%e"e this is an ori"ina% !iece of (or).
D$rin"" his !ro6ec D$rin !ro6ectt he (as (as fo$n fo$n to to &e *ery *ery sincere# sincere# re"$%a re"$%arr an attent attenti*e i*e to s'a%% etai% etai%ss (hatsoe*er to% to hi'. I (ish hi' &est of %$c) an s$ccess in %ife.
Date# A'ritsar
Sarita Anan 57NE 21# 2304
E8ec$ti*e Kar*y Stoc) Bro)in" Lt.
CERTIFICATE OF THE INSTITUTE
This is to certify that the !ro6ect re!ort entit%e +Strate"ic A!!roach of Kar*y Stoc) Bro)in" Lt. An It,s Co'!etitors Re"arin" De'at Acco$nt - Share Train" A Co'!arati*e O*er*ie(/ at Kar*y Stoc) Bro)in" Li'ite is a &onafie recor of (or) one &y Mr. Karanee! Sin"h# an s$&'itte in !artia% f$%fi%%'ent of the re9$ire'ents of MBA !ro"ra' of G%o&a% Instit$te of Mana"e'ent# A'ritsar
!rof Ra6esh Shar'a
Lect$rer GIM A'ritsar
DECLARATION
I here&y ec%are that the !ro6ect re!ort tit%e “S,r,e.!/ Appr#/0 #1 Kr2 S,#/3 Br#3!4. L,56 A45 I,7" C#8pe,!,#r" Re.r5!4. De8, A//#u4, 9 S0re Tr5!4.---A C#8pr,!e Oer!e:” is
a "en$ine research (or) one &y 'e an it has not &een !$&%ishe
any(here ear%ier.
Karanee! Sin"h G.I.M.
ACKNOWLEDGEMENT
So'eti'es (ors fa%% short to sho( "ratit$e# the sa'e ha!!ene (ith 'e $rin" this !ro6ect. The i''ense he%! an s$!!ort recei*e fro' Kar*y Stoc) Bro)in" Li'ite o*er(he%'e 'e $rin" the !ro6ect.
My sincere "ratit$e to M!"" Sr!, A445 :E8ec$ti*e# Kar*y; an Pr#1 B6D S0r8 :Dean# GIM# A'ritsar;# for !ro*iin" 'e (ith an o!!ort$nity to (or) (ith Kar*y Stoc) Bro)in" Li'ite.
I a' hi"h%y ine&te to Mr6K:;pree, S!4.0 :Branch 'ana"er.# Kar*y; an co'!any !ro6ect "$ie# (ho has !ro*ie 'e (ith the necessary infor'ation an his *a%$a&%e s$""estion an co''ents on &rin"in" o$t this re!ort in the &est !ossi&%e (ay.
I a%so than) Mr R
Last &$t not the %east< 'y heartfe%t %o*e for 'y !arents# (hose constant s$!!ort an &%essin"s he%!e 'e thro$"ho$t this !ro6ect.
CONTENT
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CHAPTER >
22
Data ana%ysis an
@0
intre!retation
2>
$estionaire
@2@4
2?
inin" of the st$y
@@
21
CAFTER 1
@
24
Conc%$sion
@
2@
Reco''enations
@
2
Bi&%io"ra!hy
3
PREFACE
Fri*ate sector is one of the fastest "ro(in" sectors in the co$ntry. After the %i&era%iation the Fri*ate in$stry sti%% ho%s *ast o!!ort$nities for yo$n" an e8!erience !rofessiona%s.
A'on" the Fri*ate Stoc) Bro)in" Co'!anies# Kr2 S,#/3 Br#3!4. L,5 . Is the )ey !%ayer an has &een 'a)in" efforts to i'!ro*e efficiency an c$sto'er ser*ices.
There are 'any co'!anies in the 'ar)et (hich are !ro*iin" the financia% !ro$ct %i)e ins$rance# '$t$a% f$ns# e'at acco$nt ser*ices# "enera% ins$rance# !ortfo%io 'ana"e'ent ser*ices# (ea%th 'ana"e'ent# "o% coins# 'oney chan"in"# 'oney transfers an the others. Inc%$in" De'at Acco$nt ser*ices. Kr2 S,#/3 Br#3!4. L,56 offers stoc) &ro)in" ser*ices# '$t$a% f$n ser*ices# ins$rance# co''oity# IFO ser*ices# "o% coin e8chan"e an forei"n e8chan"e ser*ices# Share Re"istry# M$t$a% $n Re"istry# an FAN Ser*ice &e%o( the sin"%e roof. ence# Kr2 S,#/3 Br#3!4. L,56 !ro*ies 'any financia% !ro$cts on the sin"%e (ino(. It consists of @ $nits na'e%yH 0. Stoc) &ro)in" ser*ices 2. De'at >. M$t$a% $ns ?. IFO 1. Co''oity 4. ore8 @. Go%
EECUTIVE SUMMARY
This !ro6ect has &een a "reat e8!erience for 'e an at the sa'e ti'e it "a*e 'e eno$"h sco!e to i'!%e'ent 'y ana%ytica% a&i%ity. Stoc) Bro)in" %eain" in$stry (hich is &asica%%y 'y concern in$stry aro$n (hich 'y !ro6ect has to &e re*o%*e is rea%%y a *ery co'!%e8 in$stry. This !ro6ect as a (ho%e can &e i*ie into t(o !artsH The first !art "i*es an insi"ht a&o$t e'at acco$nt an share train" an its *ario$s as!ects. It is !$re%y &ase on (hat I %earne at Kr2 S,#/3 Br#3!4. L,56 One can ha*e a &rief )no(%e"e a&o$t e'at an share train" an a%% its &asics thro$"h the !ro6ect. A!art fro' it I ha*e a%so "aine )no(%e"e &rief%y a&o$t '$t$a% f$n# "enera% ins$rance etc. This entire to!ic has &een co*ere in a *ery syste'atic (ay. The %an"$a"e has &een )e!t si'!%e so that e*en a %ay'an co$% $nerstan. A%% the ata,s ha*e &een (e%% ana%ye (ith the he%! of charts an ia"ra'. The secon !art consists of ata an their ana%ysis# co%%ecte thro$"h a 9$estionnaire (hich he%!s 'e to c%ear%y )no( the ter's an conition of ifferent %eain" stoc) &ro)in" co'!anies an their &$siness strate"ies. It co*ers the to!ic “S,r,e.!/ Appr#/0 #1 Kr2 S,#/3 Br#3!4. L,56 A45 I,7" C#8pe,!,#r" Re.r5!4. De8, A//#u4, 9 S0re Tr5!4.---A C#8pr,!e Oer!e:”6 The
ata co%%ecte has &een (e%% or"anie an !resente. o!e the research
finin"s an conc%$sions (i%% &e of $se.
I ha*e rea%%y en6oye $rin" the ti'e !erio of s$''er internshi! &eca$se I "aine '$ch &etter )no(%e"e a&o$t the share 'ar)et train" acti*ities not on%y a sin"%e Kar*y Stoc) Bro)in" Lt. &$t a%so "aine another Co'!any,s share train" acti*ities. The !ractica% )no(%e"e "i*es 'e eno$"h sco!e to i'!%e'ent 'y e8!erience in re%ate co'!anies in the near f$t$re. I a' a&%e to )no( &etter ho( to 'ana"e the e'!%oyees (or) an to ta)e necessary ste!s to enhance "ro(th an e*e%o!'ent of the e'!%oyees as (e%% as the co'!any,s (e%%ness.
Cha!ter 0 INDUSTRY PROFILE
H!",#r2 #1 S,#/3 Br#3!4.
The history of stoc) &ro)ers can &e trace &ac) to the ori"ins of the first stoc) e8chan"e in 0432 at A'stera'. E*en &efore that &ro)ers are sai to ha*e e8iste in rance ea%in" (ith "o*ern'ent sec$rities. The A'stera' A'stera' Stoc) E8chan"e (as in*o%*e in &$yin" an se%%in" of shares for the D$tch East Inia Co'!any. o(e*er# the first rea% stoc) e8chan"e ca'e $! in Fhi%ae%!hia F hi%ae%!hia in the 7nite States $rin" the %ate 0th 0 th cent$ry. Later it (as the Ne( Yor) Yor) stoc) e8chan"e (hich sa( a rise in its !o!$%arity. a a%% %% Street# as it (as ca%%e# &eca'e the h$& of &ro)era"e acti*ities. Ear%ier stoc) &ro)ers (ere %ar"e%y $nor"anie# &$t %ater 'ost of the' the' 6oine hans to for' instit$tes an or"aniations. Ti%% the 03Js stoc) &ro)in" ser*ices (ere $se on%y &y the (ea%thy c%ass (ho co$% affor the'. Later (ith the a*ent of the Internet# stoc) &ro)in" &eca'e *ery easy. Th$s# the !rice ta" on stoc) &ro)ers %o(ere consiera&%y an their ser*ices &eca'e a*ai%a&%e e*en to the co''on 'an. The stoc) &ro)in" $ties are no( 'ost%y ta)en $! &y 'a6or or"aniations (ith the s'a%%er co'!anies &ein" a&sor&e &y the'. In Inia# too (ith increasin" "%o&a%iation the 'a6or cor!orations are !enetratin" ee!er ee! er into the society. H!",#r2 #1 S,#/3 E/04.e" !4 I45!$
Stoc) 'ar)ets refer to a 'ar)et !%ace (here in*estors can &$y an se%% stoc)s. The !rice at (hich each &$yin" an se%%in" transaction ta)es is eter'ine &y the 'ar)et forces :i.e. e'an an s$!!%y for a !artic$%ar stoc);. Let $s ta)e an e8a'!%e for a &etter $nerstanin" of ho( 'ar)et forces eter'ine stoc) !rices. ABC ABC Co. Lt. en6oys hi"h in*estor confience an there is an antici!ation of an $!(ar 'o*e'ent in its stoc) !rice. More an 'ore !eo!%e (o$% (ant to &$y this stoc) :i.e. hi"h e'an; an *ery fe( !eo!%e ! eo!%e (i%% (ant to se%% this stoc) at c$rrent 'ar)et !rice :i.e. %ess s$!!%y;. Therefore# &$yers (i%% ha*e to &i a hi"her !rice for this stoc) to 'atch the as) !rice fro' the se%%er (hich (i%% increase the stoc) !rice of ABC Co. Lt. On the contrary# if there are 'ore se%%ers than &$yers :i.e. hi"h s$!!%y an %o( e'an; for the stoc) of ABC Co. Lt. in the
'ar)et# its !rice (i%% fa%% o(n. In ear%ier ti'es# &$yers an se%%ers $se to asse'&%e at stoc) e8chan"es e 8chan"es to 'a)e a transaction &$t no( (ith the a(n of o f IT# 'ost of the o!erations are one e%ectronica%%y an the stoc) 'ar)ets ha*e &eco'e a%'ost !a!er%ess. No( in*estors on,t ha*e to "ather at the E8chan"es# an can trae free%y fro' their ho'e or office o*er the !hone or thro$"h Internet.
H!",#r2 #1 ,0e I45!4 S,#/3 Mr3e, - T0e Or!.!4
One of the o%est stoc) 'ar)ets in Asia# the Inian Stoc) Mar)ets has a 233 years o% history. Yer '&&
$
East Inia Co'!any (as the o'inant instit$tion an &y & y en of the cent$ry# &$siness in its %oan sec$rities "aine f$%% 'o'ent$'.
Yer '+&
$
B$siness on cor!orate stoc)s an shares in Ban) an Cotton !resses starte in Bo'&ay. Train" Train" %ist &y the en of 0> "ot " ot &roaer
Yer '>&
$
Reco"nition fro' &an)s an 'erchants to a&o$t ha%f a oen &ro)ers
Yer '(&
$
Ra!i e*e%o!'ent of co''ercia% enter!rise sa( &ro)era"e &$siness & $siness attractin" 'ore !eo!%e into the &$siness
Yer '*&
$
Yer '*& '*&-*' -*' $
The n$'&er of &ro)ers increase to 43
The A'erican Ci*i% ar ar &ro)e o$t (hich ca$se ca $se a sto!!a"e of cotton s$!!%y fro' 7nite States of A'erica< 'ar)in" the &e"innin" of the Share Mania in Inia
Yer '*% '*%-*+ -*+ $
The n$'&er of &ro)ers increase to a&o$t 233 to 213
Yer '*(
$
A isastro$s s%$'! &e"an at the en of the A'erican Ci*i% ar :as an e8a'!%e# Ban) of Bo'&ay Share (hich ha to$che Rs. 213 co$% on%y &e so% at Rs. @;
Pre-I45epe45e4/e S/e4r!# - E",=;!"08e4, #1 D!11ere4, S,#/3 E/04.e" Yer ')>
$
ith the ra!i%y e*e%o!in" share train" &$siness# &ro)ers $se to "ather at astreet :no( (e%% )no(n as Da%a% Street; for the !$r!ose of transactin" &$siness.
Yer ')(
$
The Nati*e Share an Stoc) Bro)ersJ Association :a%so )no(n as The Bo'&ay Stoc) E8chan"e; (as esta&%ishe in Bo'&ay
Yer '&
$
De*e%o!'ent of cotton 'i%%s in$stry an set $! of 'any others
Yer '>
$
Esta&%ish'ent of The Ah'ea&a Share an Stoc) Bro)ersJ Association
Yer '&&
$
Shar! increase in share !rices of 6$te in$stries in 0@3Js (as fo%%o(e &y a &oo' in tea stoc)s an coa%
Yer '&
$
The Ca%c$tta Stoc) E8chan"e Association (as for'e.
Yer '%&
$
Maras (itnesse &oo' an &$siness at The Maras Stoc) E8chan"e (as transacte (ith 033 &ro)ers.
Yer '%+
$
hen recession fo%%o(e# n$'&er of &ro)ers ca'e o(n to > an the E8chan"e (as c%ose o(n
Yer '+>
$
Esta&%ish'ent of the Lahore Stoc) E8chan"e.
Yer '+*
$
Mer"er of the Lahore Stoc) E8chan"e (ith the F$n6a& Stoc) E8chan"e.
Yer '+)
$
Reor"aniation an set $! of the Maras Stoc) E8chan"e Li'ite :F*t.; Li'ite %e &y i'!ro*e'ent in stoc) 'ar)et acti*ities in So$th Inia (ith esta&%ish'ent of ne( te8ti%e 'i%%s an !%antation co'!anies.
Yer '>&
$
7ttar Fraesh Stoc) E8chan"e Li'ite an Na"!$r Stoc) E8chan"e Li'ite (as esta&%ishe
Yer '>>
$
Esta&%ish'ent of The yera&a Stoc) E8chan"e Li'ite
Yer '>)
$
De%hi Stoc) an Share Bro)ersJ Association Li'ite an The De%hi Stoc)s an Shares E8chan"e Li'ite (ere esta&%ishe an %ater on 'er"e into The De%hi Stoc) E8chan"e Association Li'ite
P#", I45epe45e4/e S/e4r!#
The e!ression (itnesse after the Ine!enence %e to c%os$re of a %ot of e8chan"es in the co$ntry. Lahore Stoc) E8chan"e (as c%ose o(n after the !artition of Inia# an %ater on 'er"e (ith the De%hi Stoc) E8chan"e. Ban"a%ore Stoc) E8chan"e Li'ite (as re"istere in 01@ an "ot reco"nition on%y &y 04>. Most of the other E8chan"es (ere in a 'isera&%e state ti%% 01@ (hen they a!!%ie for reco"nition $ner Sec$rities Contracts :Re"$%ations; Act# 014. The E8chan"es that (ere reco"nie $ner the Act (ereH =
Bo'&ay
=
Ca%c$tta
=
Maras
=
Ah'ea&a
=
De%hi
=
yera&a
=
Ban"a%ore
=
Inore
M42 8#re ",#/3 e/04.e" :ere e",=;!"0e5 5ur!4. '&"? 48e;2$
=
Cochin Stoc) E8chan"e :03;
=
7ttar Fraesh Stoc) E8chan"e Association Li'ite :at Kan!$r# 02;
=
F$ne Stoc) E8chan"e Li'ite :02;
=
L$hiana Stoc) E8chan"e Association Li'ite :0>;
=
Ga$hati Stoc) E8chan"e Li'ite :0?;
=
Kanara Stoc) E8chan"e Li'ite :at Man"a%ore# 01;
=
Ma"ah Stoc) E8chan"e Association :at Fatna# 04;
=
5ai!$r Stoc) E8chan"e Li'ite :0;
=
Bh$&anes(ar Stoc) E8chan"e Association Li'ite :0;
=
Sa$rashtra K$tch Stoc) E8chan"e Li'ite :at Ra6)ot# 0;
=
Vaoara Stoc) E8chan"e Li'ite :at Baroa# 03;
=
Coi'&atore Stoc) E8chan"e
=
Meer$t Stoc) E8chan"e
At !resent# there are t(enty one reco"nie stoc) e8chan"es in Inia (hich oes not inc%$e the O*er The Co$nter E8chan"e of Inia Li'ite :OTCEI; an the Nationa% Stoc) E8chan"e of Inia Li'ite :NSEIL;.
Go*ern'ent !o%icies $rin" 03Js a%so !%aye a *ita% ro%e in the e*e%o!'ent of the Inian Stoc) Mar)ets. There (as a shar! increase in n$'&er of E8chan"es# %iste co'!anies as (e%% as their ca!ita%# (hich is *isi&%e fro' the fo%%o(in" ta&%eH
Inian Stoc) E8chan"e Gro(th '>*
'*'
')'
')(
'&
'(
@
@
0?
0021
023>
01
0112
2241
?>??
iste Cos.
0134
2000
2>
>2>3
>4@
40@?
r. Rs.;
2@3
@1>
002
240?
>@>
@2>
Tr5!4. P,,er4 #1 ,0e I45!4 S,#/3 Mr3e,
Inian Stoc) E8chan"es a%%o( train" of sec$rities of on%y those !$&%ic %i'ite co'!anies that are %iste on the E8chan"e:s;. They are i*ie into t(o cate"oriesH
>
T2pe" #1 Tr4"/,!#4" Tr4"/,!#4 #4 I45!4 S,#/3 E/04.e
The f%o(chart &e%o( escri&es the ty!es of transactions that can &e carrie o$t on the Inian stoc) e8chan"esH
I45!4 ",#/3 e/04.e ;;#:" 8e8=er =r#3er ,# per1#r8 1#;;#:!4. /,!!,!e"$
=
Act as an a"ent#
=
B$y an se%% sec$rities for his c%ients an char"e co''ission for the sa'e#
=
Act as a traer or ea%er as a !rinci!a%#
=
B$y an se%% sec$rities on his o(n acco$nt an ris).
Oer T0e C#u4,er E/04.e #1 I45! OTCEI
Traitiona%%y# train" in Stoc) E8chan"es in Inia fo%%o(e a con*entiona% sty%e (here !eo!%e $se to "ather at the E8chan"e an &is an offers (ere 'ae &y o!en o$tcry. This a"eo% train" 'echanis' in the Inian stoc) 'ar)ets $se to create 'any f$nctiona% inefficiencies. Lac) of %i9$iity an trans!arency# %on" sett%e'ent !erios an &ena'i transactions are a fe( e8a'!%es that a*erse%y affecte in*estors. In orer to o*erco'e these inefficiencies# OTCEI (as incor!orate in 03 $ner the Co'!anies Act 014. OTCEI is the first screen &ase nation(ie stoc) e8chan"e in Inia create &y 7nit Tr$st of Inia# In$stria% Creit an In*est'ent Cor!oration of Inia# In$stria% De*e%o!'ent Ban) of Inia# SBI Ca!ita% Mar)ets# In$stria% inance Cor!oration of Inia# Genera% Ins$rance Cor!oration an its s$&siiaries an CanBan) inancia% Ser*ices. Sec$rities Trae on the OTCEI
I4!,!,e5 De=e4,ure"
=
An e9$ity ho%in" a 'ini'$' of 0 La)h De&ent$res of a !artic$%ar scri! can offer the' for train" on the OTC Per8!,,e5 Se/ur!,!e"
=
Certain Sec$rities :Shares an De&ent$res; %iste on other E8chan"es
=
7nits of M$t$a% $n can &e Trae L!",e5 Se/ur!,!e"
=
Sec$rities of the co'!anies %iste on the OTC
=
Can &e &o$"ht an so% at any OTC Center across Inia
=
Sho$% not &e %iste any(here e%se
A54,.e" #1 OTCEI
=
Greater %i9$iity an %esser ris) of inter'eiary char"es $e to (ie%y s!rea train" 'echanis' across Inia
=
The screen&ase scri!%ess train" ens$res trans!arency an acc$racy of !rices
=
aster sett%e'ent an transfer !rocess as co'!are to other e8chan"es
=
Shorter a%%ot'ent !roce$re :in case of a ne( iss$e; than other e8chan"es
N,!#4; S,#/3 E/04.e
In orer to %ift the Inian stoc) 'ar)et train" syste' on !ar (ith the internationa% stanars. On the &asis of the reco''enations of hi"h !o(ere Fher(ani Co''ittee# the Nationa% Stoc) E8chan"e (as incor!orate in 02 &y In$stria% De*e%o!'ent Ban) of Inia# In$stria% Creit an In*est'ent Cor!oration of Inia# In$stria% inance Cor!oration of Inia# a%% Ins$rance Cor!orations# se%ecte co''ercia% &an)s an others. NSE !ro*ies e8!os$re to in*estors in t(o ty!es of 'ar)ets# na'e%y =
ho%esa%e e&t 'ar)et
=
Ca!ita% 'ar)et
W0#;e";e De=, Mr3e,- Si'i%ar to 'oney 'ar)et o!erations# e&t 'ar)et o!erations in*o%*e
instit$tiona% in*estors an cor!orate &oies enterin" into transactions of hi"h *a%$e in financia% instr$'ents %i)e treas$ry &i%%s# "o*ern'ent sec$rities# co''ercia% !a!ers etc. Tr5!4. , NSE
=
$%%y a$to'ate screen&ase train" 'echanis'
=
Strict%y fo%%o(s the !rinci!%e of an orerri*en 'ar)et
=
Train" 'e'&ers are %in)e thro$"h a co''$nication net(or)
=
This net(or) a%%o(s the' to e8ec$te trae fro' their offices
=
The !rices at (hich the &$yer an se%%er are (i%%in" to transact (i%% a!!ear on the screen
=
hen the !rices 'atch the transaction (i%% &e co'!%ete
=
A confir'ation s%i! (i%% &e !rinte at the office of the train" 'e'&er
A54,.e" #1 ,r5!4. , NSE
=
Inte"rate net(or) for train" in stoc) 'ar)et of Inia
=
$%%y a$to'ate screen &ase syste' that !ro*ies hi"her e"ree of trans!arency
=
In*estors can transact fro' any !art of the co$ntry at $nifor' !rices
=
Greater f$nctiona% efficiency s$!!orte &y tota%%y co'!$terie net(or)
B#8=2 S,#/3 E/04.e
Bo'&ay Stoc) E8chan"e is the o%est stoc) e8chan"e in Asia (ith a rich herita"e# no( s!annin" three cent$ries in its 0>> years of e8istence. hat is no( !o!$%ar%y )no(n as BSE (as esta&%ishe as The Nati*e Share - Stoc) Bro)ersJ Association in 0@1. BSE is the first stoc) e8chan"e in the co$ntry (hich o&taine !er'anent reco"nition :in 014; fro' the Go*ern'ent of Inia $ner the Sec$rities Contracts :Re"$%ation; Act 014. BSEJs !i*ota% an !ree'inent ro%e in the e*e%o!'ent of the Inian ca!ita% 'ar)et is (ie%y reco"nie. It 'i"rate fro' the o!en o$tcry syste' to an on%ine screen&ase orer ri*en train" syste' in 01. Ear%ier an Association Of Fersons :AOF;# BSE is no( a cor!oratise an e'$t$a%ise entity incor!orate $ner the !ro*isions of the Co'!anies Act# 014# !$rs$ant to the BSE :Cor!oratisation an De'$t$a%isation; Sche'e# 2331 notifie &y the Sec$rities an E8chan"e Boar of Inia :SEBI;. ith e'$t$a%isation# BSE has t(o of (or%Js &est e8chan"es# De$tsche Brse an Sin"a!ore E8chan"e# as its strate"ic !artners. O*er the !ast 0>> years# BSE has faci%itate the "ro(th of the Inian cor!orate sector &y !ro*iin" it (ith an efficient access to reso$rces. There is !erha!s no 'a6or cor!orate in Inia (hich has not so$rce BSEJs ser*ices in raisin" reso$rces fro' the ca!ita% 'ar)et.
Toay# BSE is the (or%Js n$'&er 0 e8chan"e in ter's of the n$'&er of %iste co'!anies an the (or%Js 1th in transaction n$'&ers. The 'ar)et ca!ita%iation as on Dece'&er >0# 233@ stoo at 7SD 0.@ tri%%ion . An in*estor can choose fro' 'ore than ?#@33 %iste co'!anies# (hich for easy reference# are c%assifie into A# B# S# T an "ro$!s. The BSE Ine8# SENSE# is IniaJs first stoc) 'ar)et ine8 that en6oys an iconic stat$re # an is trac)e (or%(ie. It is an ine8 of >3 stoc)s re!resentin" 02 'a6or sectors. The SENSE is constr$cte on a Jfreef%oatJ 'ethoo%o"y# an is sensiti*e to 'ar)et senti'ents an
'ar)et rea%ities. A!art fro' the SENSE# BSE offers 20 inices# inc%$in" 02 sectora% inices. BSE has entere into an ine8 coo!eration a"ree'ent (ith De$tsche Brse. This a"ree'ent has 'ae SENSE an other BSE inices a*ai%a&%e to in*estors in E$ro!e an A'erica. Moreo*er# Barc%ays G%o&a% In*estors :BGI;# the "%o&a% %eaer in ETs thro$"h its iSharesP &ran# has create the JiSharesP BSE SENSE Inia Trac)erJ (hich trac)s the SENSE. The ET ena&%es in*estors in on" Kon" to ta)e an e8!os$re to the Inian e9$ity 'ar)et. The first E8chan"e Trae $n :ET; on SENSE# ca%%e SFIcE is %iste on BSE. It &rin"s to the in*estors a train" too% that can &e easi%y $se for the !$r!oses of in*est'ent# train"# he"in" an ar&itra"e. SFICE a%%o(s s'a%% in*estors to ta)e a %on"ter' *ie( of the 'ar)et. BSE !ro*ies an efficient an trans!arent 'ar)et for train" in e9$ity# e&t instr$'ents an eri*ati*es. It has a nation(ie reach (ith a !resence in 'ore than >1 cities an to(ns of Inia. BSE has a%(ays &een at !ar (ith the internationa% stanars. The syste's an !rocesses are esi"ne to safe"$ar 'ar)et inte"rity an enhance trans!arency in o!erations. BSE is the first e8chan"e in Inia an the secon in the (or% to o&tain an ISO 330H2333 certification. It is a%so the first e8chan"e in the co$ntry an secon in the (or% to recei*e Infor'ation Sec$rity Mana"e'ent Syste' Stanar BS @@22332 certification for its BSE On%ine Train" Syste' :BOLT;. BSE contin$es to inno*ate. In recent ti'es# it has &eco'e the first nationa% %e*e% stoc) e8chan"e to %a$nch its (e&site in G$6arati an ini to reach o$t to a %ar"er n$'&er of in*estors. It has s$ccessf$%%y %a$nche a re!ortin" !%atfor' for cor!orate &ons in Inia christene the ICDM or Inian Cor!orate De&t Mar)et an a $ni9$e tic)erc$'screen a!t%y na'e JBSE BroacastJ (hich ena&%es infor'ation isse'ination to the co''on 'an on the street. In 2334# BSE %a$nche the Directors Data&ase an ICERS :Inian Cor!orate E%ectronic Re!ortin" Syste'; to faci%itate infor'ation f%o( an increase trans!arency in the Inian ca!ita% 'ar)et. hi%e the Directors Data&ase !ro*ies a sin"%e!oint access to infor'ation on the &oars of irectors of %iste co'!anies# the ICERS faci%itates the cor!orates in sharin" (ith BSE their cor!orate anno$nce'ents
Se4"e 9 N!1,2
The Sense8 is an ine8. hat is an ine8Q An ine8 is &asica%%y an inicator. It "i*es yo$ a "enera% iea a&o$t (hether 'ost of the stoc)s ha*e "one $! or 'ost of the stoc)s ha*e "one o(n. The Sense8 is an inicator of a%% the 'a6or co'!anies of the BSE. The Nifty is an inicator of a%% the 'a6or co'!anies of the NSE. If the Sense8 "oes $!# it 'eans that the !rices of the stoc)s of 'ost of the 'a6or co'!anies on the BSE ha*e "one $!. If the Sense8 "oes o(n# this te%%s yo$ that the stoc) !rice of 'ost of the 'a6or stoc)s on the BSE ha*e "one o(n. 5$st %i)e the Sense8 re!resents the to! stoc)s of the BSE# the Nifty re!resents the to! stoc)s of the NSE. 5$st in case yo$ are conf$se# the BSE# is the Bo'&ay Stoc) E8chan"e an the NSE is the Nationa% Stoc) E8chan"e. The BSE is sit$ate at Bo'&ay an the NSE is sit$ate at De%hi. These are the 'a6or stoc) e8chan"es in the co$ntry. There are other stoc) e8chan"es %i)e the Ca%c$tta Stoc) E8chan"e etc. &$t they are not as !o!$%ar as the BSE an the NSE. Most of the stoc) train" in the co$ntry is one tho$"h the BSE - the NSE.
Mar)et atch BSE BSE 233 o*er a ortni"ht
Mar)et atch NSE S-F CN Nifty o*er a ortni"ht
COMPANY PROFILE
I4,r#5u/,!#4$
“Su//e"" !" <#ur4e2? 4#, 5e",!4,!#46”
If (e %oo) %oo) for e8a'!%es to !ro*e this 9$ote
then (e can fin 'any &$t there is none %i)e that of )ar*y. Bac) in the year 00# fi*e !eo!%e create history &y esta&%ishin" )ar*y an co'!any co'!an y (hich is toay )no(n as )ar*y# the %ar"est %ar"est financia% ser*ice !ro*ier of Inia. Su//e"" "u,r" #1 Kr2$
The s$ccess story of )ar*y is ri*en &y & y s$ccess s$tras ao!te &y it 48e;2 ,ru",? !4,e.r!,2? 5e5!/,!#4? /#88!,8e4,? e4,erpr!"e? 0r5 :#r3 45 ,e8 p;2? ;er4!4. 45 !44#,!#4? e8p,02 45 0u8!;!,26 These are the *a%$es that &in s$ccess
(ith )ar*y.
V!"!#4 #1 Kr2$
To achie*e - s$stain 'ar)et %eaershi!# Kar*y sha%% ai' for co'!%ete c$sto'er satisfaction# &y co'&inin" its h$'an an techno%o"ica% reso$rces# to !ro*ie (or% c%ass 9$a%ity ser*ices. In the !rocess Kar*y sha%% stri*e to 'eet an e8cee c$sto'erJs satisfaction an set in$stry stanars. M!""!#4 ",,e8e4,$
“Our 8!""!#4 !" ,# =e ;e5!4. 45 pre1erre5 "er!/e pr#!5er ,# #ur /u",#8er"? 45 :e !8 ,# /0!ee ,0!" ;e5er"0!p p#"!,!#4 =2 =u!;5!4. 4 !44#,!e? e4,erpr!"!4. ? 45 ,e/04#;#.2 5r!e4 #r.4!,!#4 :0!/0 :!;; "e, ,0e 0!.0e", ",45r5" #1 "er!/e 45 =u"!4e"" e,0!/"6”
T0e Su//e"" L55er$
C#8p42 #er!e:$
Kar*y (as esta&%ishe as )ar*y an co'!any &y fi*e chartere acco$ntants $rin" the year 0@3# an then its (or) (as confine to a$it an ta8ation on%y. Later on it i*ersifie into financia% an acco$ntin" ser*ices $rin" the year 002 (ith a ca!ita% of rs.013333. it achie*e its first 'i%estone after its first in*est'ent in techno%o"y. Kar*y Kar*y &eca'e a )no(n )n o(n na'e $rin" the year 014 (hen it foraye into ca!ita% 'ar)et as re"istrar. E#;u,!#4 #1 KARVY KARVY$$
It is (e%% sai that s$ccess is a 6o$rney not a estination an (e can see it &ein" !ro*e &y )ar*y. 7ner this section (e (i%% see that ho( this +)ar*y an co'!any/ of 03 &eca'e +)ar*y/ of 233. Kar*y &%osso'e (ith the settin" $! of its first &ranch at M$'&ai $rin" the year 0@. The t$rnin" !oint ca'e in the year 0 (hen it ecie to enter into one of the not on%y e'er"in" rather !otentia% fie% too i.e< stoc) &ro)in". It ae the feather of stoc) &ro)in" into its ca!. At At the sa'e ti'e it &eca'e the 'e'&er of yera&a Stoc) E8chan"e thro$"h associate fir' )ar*y sec$rities %t an then )ar*y ne*er %oo)e &ac)..it (ent on ain" ser*ices one after another# it entere into retai% stoc) &ro)in" in the year 03. Kar*y in*estor ser*ice centers (ere set $! in the year 02. Kar*y (hich a%reay en6oye a (ie net(or) thro$"h its in*estor ser*ice centers# entere into financia% !ro$ct istri&$tion istri&$tion ser*ices in the year 0>. One year 'ore an )ar*y (as no( ea%in" into '$t$a% f$n ser*ices too in the year 0? &$t it in,t sto!!e there# it ste!!e into cor!orate finance an in*est'ent &an)in" &an) in" in the year 01.
Kar*y,s strate"y has a%(ays &een &ein" the first entrant in the 'ar)et. Kar*y a"ain hit the %i'e%i"ht &y &eco'in" the first re"istrar in the co$ntry to &e a(are ISO 332 in the year 0@. Then it ste!!e into the other 'ost ha!!enin" sector i.e< IT ena&%e ser*ices &y esta&%ishin" its o(n BFO $nits an at a "a! of 6$st 0 year it too) the !ath of eB$siness thro$"h its (e&site (((.)ar*y.co' . Then it entere into ins$rance ins$rance ser*ices in the year 2330 (ith the %a$nch of its retai% ar' +)ar*y the fina!o%isH yo$r !ersona% finance a*isor/. Then in the year 2332 it %a$nche its FCG:Fri*ate %a$nche FCG:Fri*ate C%ient Gro$!; (hich %oo)s after its i"h Net(orth Net(orth Ini*i$a%s Ini*i$a%s .an 'aintain their !ortfo%io an !ro*ies the' (ith other financia% ser*ices. In the year 233># it co''ence seconary e&t an DM train". It (as a ecae (hich sa( 'any Inian co'!anies "oin" "%o&a%..so (hy the %ar"est financia% ser*ice !ro*ier of Inia sho$% %a" &ehinQ ence# )ar*y %a$nche +)ar*y "%o&a% ser*ices %i'ite/ after enterin" into a 6oint *ent$re (ith Co'!$tershare# A$stra%ia in the year 233?.the year 233? a%so sa( )ar*y enterin" into co''oities 'ar)etin" thro$"h )ar*y co'trae. Year 2331 sa( )ar*y esta&%ishin" a se!arate &ranch for its ins$rance ser*ices $ner the hea + )ar*y ins$rance &ro)in" %t/ an in the sa'e year# after &ein" i'!resse (ith the ra!i "ro(th of )ar*y stoc) &ro)in" %i'ite# FCG "ro$! of on" Kon" ac9$ire 21 sta)e at KSBL. In the year 2334# )ar*y )ar* y entere into one of the hottest sector of !resent ti'e i.e rea% estate thro$"h Kar*y rea%ty- ser*ices :Inia; %t. hence # (e can see no( )ar*y )ar* y &ein" esta&%ishe as the %a"est financia% ser*ice !ro*ier of the co$ntry.
N#: Kr2 .r#up /#4"!"," #1 '' 0!.0;2 re4#:4e5 e4,!,!e" :0!/0 re " 1#;;#:$
The first sec$rities re"istry to recei*e ISO 332 certification in Inia. Re"istere (ith SEBI as Cate"ory I Re"istrar# is N$'&er 0 Re"istrar in the Co$ntry. The a(ar of &ein" Most A'ire, Re"istrar is one a'on" 'any of the ac)no(%e"e'ents (e recei*e for o$r c$sto'er frien%y an co'!etent ser*ices.
Kar*y stoc) &ro)in" %t. Consists of fi*e $nits na'e%y stoc) &ro)in" ser*ics# e!ository !artici!ant# a*isory ser*ices# istri&$tion of financia% !ro$cts# a*isory ser*ices an !ri*ate c%ient "o$!s.
It is re"istere (ith SEBI as a cate"ory 0 'erchant &an)er. Its c%iente%e inc%$esinc%$e %eain" cor!orate# State Go*ern'ents# forei"n instit$tiona% in*estors# !$&%ic an !ri*ate sector co'!anies an &an)s# in Inian an "%o&a% 'ar)ets.
Kar*y ins$rance &ro)in" %t is a%so a !art of )ar*y stoc) &ro)in" %t. At Kar*y Ins$rance Bro)in" Li'ite &oth %ife an non%ife ins$rance !ro$cts are !ro*ie to retai% ini*i$a%s# hi"h net(orth c%ients an cor!orates.
The co'!any !ro*ies in*est'ent# a*isory an &ro)era"e ser*ices in Inian Co''oities Mar)ets. An 'ost i'!ortant%y# it offer a (ie reach thro$"h o$r &ranch net(or) of o*er 221 &ranches %ocate across 03 cities.
Kar*y G%o&a% is a %eain" &$siness an )no(%e"e !rocess o$tso$rcin" Ser*ices Co'!any offerin" creati*e &$siness so%$tions to c%ients "%o&a%%y. It o!erates in &an)in" an financia% ser*ices# in$rance# hea%thcare an !har'ace$tica%s# 'eia # te%eco' an techno%o"y. It has its sa%es an &$siness e*e%o!'ent office in Ne( Yor)# 7SA an the offshore "%o&a% e%i*ery center in yera&a# Inia.
Kar*y Rea%ty :Inia; Li'ite is en"a"e in the &$siness of rea% estate an !ro!erty ser*ices offerin"H
=
B$yin"U se%%in"U rentin" of !ro!erties
=
Ientifyin" *a%$a&%e in*est'ents o!!ort$nities in the rea% estate sector
=
aci%itatin" financia% s$!!ort for rea% estate an in*est'ents in !ro!erties
=
Rea% estate !ortfo%io a*isory ser*ices
Kr2 C#8pu,er"0re Pr!,e L!8!,e5 is
a 6oint *ent$re &et(een Co'!$tershare#
A$stra%ia an Kar*y Cons$%tants Li'ite# Inia in the re"istry 'ana"e'ent ser*ices in$stry. Co'!$tershare# A$stra%ia is the (or%,s %ar"est an on%y "%o&a% share re"istry !ro*iin" financia% 'ar)et ser*ices an techno%o"y to the "%o&a% sec$rities in$stry. Kar*y Cor!orate an M$t$a% $n Share Re"istry an In*estor Ser*ices &$siness# IniaJs No. 0 Re"istrar an Transfer A"ent an rate as IniaJs Most A'ire Re"istrar for its o*era%% e8ce%%ence in *o%$'e 'ana"e'ent# 9$a%ity !rocesses an techno%o"y ri*en ser*ices.
KDMSL is e'er"in" as a %eain" ser*ice !ro*ier in the areas of E"o*ernance !rocessin"# ins$rance &ac) office !rocessin"# recor )ee!in"# &ac) office for BSI c%iente%e an is in !$rs$it to esta&%ish creentia%s in the areas of Te%eco' !rocessin"# Data 'ana"e'ent re9$ire'ents of %ar"e cor!orate. KDMSL is stri*in" to achie*e %eaershi! !osition &y ta!!in" the Inian retai% sector &oo'# thro$"h a co'&ination of o$r e8tensi*e &ranch net(or) an !ro!rietary IT &ac)&one. Nee%ess to say# KDMSL is r$n as an ine!enent o$tfit (ith seasone !rofessiona%s on &oar# (ho ha*e ecaes of e8!ertise in the in$stry. KDMSL is a f$%%y o(ne s$&siiary of Kar*y Stoc) Bro)in" Li'ite :KSBL;# incor!orate in A!ri% 233 an is hea 9$artere at yera&a.
Kar*y No( !resents Kar*y ort$ne# a corre%ate o!!ort$nity fro' Inia,s fore'ost financia% ser*ices !ro*ier# )ar*y. It offers co'!%ete Kar*y,s s!ectr$' of financia% !ro$cts. Kar*y fort$ne "i*es the o!!ort$nity to associate (ith +Kar*y a'i%y/ as ranchisee# Re'isser# E ranchisee or as an Ine!enent inancia% A*isors.
In its a'&ition to e'er"e as a co'!%ete financia% a*isor# KARVY has recent%y %a$nche its !ersona% financia% !%annin" (in"# KARVY inancia% F%annin". It !ro!oses to cater a%% a*ice to its c$sto'er !ertainin" to !ersona% finance. ith Inia e'er"in" as a stron" 'ar)et# the in*est'ents a*en$es ha*e a%so increase# to a*ice o$r c$sto'ers the ri"ht a*en$e accorin" to their s$ita&i%ity. O$r *ision is To cater to the $ni9$e nees an re9$ire'ents of the 'ass aff%$ent &y !ro*iin" co'!%ete financia% so%$tions an there&y ena&%in" the' to transfor' their rea's into rea%ity.
Or.4!,!#4 ",ru/,ure #1 3r2$
Ta%)in" a&o$t the or"aniation str$ct$re of )ar*y# (e ha*e the &oar of irectors as the s$!re'e "o*ernin" &oy # the chair'an &ein" Mr. C !arthasarthy# 'r. ' y$"anhar as the 'ana"in" irector# 'r ' s ra'a)rishna an'r. Frasa *. !ot%$ri as irectors.
The &oar of iretors hea the )ar*y "ro$!# )ar*y co'!$tershares %i'ite# )ar*y in*estors ser*ices %t.# )ar*y co'trae# )ar*y stoc) &ro)in" %t.# an )ar*y "%o&a% ser*ices %t.
Kar*y "ro$! &ein" the f%a"shi! co'!any %oo)s after the f$nctiona% e!art'ents s$ch as cor!orate affairs# "ro$! h$'an reso$rces# finance - acco$ntin"# trainin" - e*e%o!'ent# techno%o"y ser*ices an cor!orate 9$a%ity.
Kar*y co'!$tershare !ri*ate %i'ite faci%itates '$t$a% f$n ser*ices# share re"istry an iss$e re"istry (hereas 'erchant &an)in" is %oo)e after &y )ar*y in*estor ser*ices %t. Kar*y stoc) &ro)in" %t heas its another &ranch too ie. Kar*y ins$rance &ro)in" %t. The ser*ices offere &y KSBL areH stoc) &ro)in"# e!ository# research# istri&$tion# !ersona% c%ient "ro$! an instit$tiona% es). An fina%%y the BFO ser*ices are 'ana"e &y )ar*y "%o&a% ser*ices %t. S$''ariin" it in a ia"ra'# it can &e !resente asH
Spe/,ru8 #1 "er!/e" #11ere5 =2 Kr2$
Kar*y &ein" the to! re"istrar an transfer a"ent# f$nctions as re"istrar in 'ost of the iss$es in the co$ntry. Ta%)in" a&o$t the '$t$a% f$n ser*ices offere &y Kar*y# (e can "et the !ro$cts of >> AMCs o*er here. it ea%s in &oth c%ose ene f$ns as (e%% as o!en ene too. No( one '$st &e thin)in" (hy to "et the '$t$a% f$ns fro' Kar*y instea of "ettin" it irect%y fro' AMCsQQQ(e ha*e "reat reasons for itH the first one &ein" < if (e a*ai% the ser*ices of Kar*y then (e can "et the infor'ation a&o$t a%% the AMCs an their !ro$cts at a sin"%e !%ace a%on" (ith e8!ert reco''enations (hereas at an AMC (e can "et infor'ation a&o$t the !ro$cts of
that s!ecific AMC on%y. An the secon &ein" (ie net(or) of Kar*y.no(aays (e can fin Kar*y offices at re'ote areas too.
A%on" (ith these# Kar*y is *ery (e%% han%in" the ro%e of e!ository !artici!ant. Bein" re"istere (ith &oth the e!ositories i.e.< NSDL :nationa% sec$rities e!ository %t; an CDSL :centra% e!ository ser*ices %t;# Kar*y can ha*e access to &oth. Its (ie net(or) a%so faci%itates it in istri&$tion of retai% financia% !ro$cts. Kar*y &e%ie*es in &ein" $!ate a%(ays. So it is a%(ays reay to $se %atest techno%o"ies so that its c%ients a%(ays &e in to$ch (ith the %atest ha!!enin"s a%on" (ith Kar*y. It offers e &$siness thro$"h internet thro$"h its (e&siteH (((.)ar*y.co' . Other than it# it a%so !ro*ies its *ario$s ser*ices thro$"h SMSes. Kar*y,s ser*ices are not %i'ite to its in*estors on%y rather its offerin"s are for its cor!orate c%ients an istri&$tors too. it is *ery (e%% a(are of the fact that in this era of nec) to nec) co'!etition# (e cant i"nore any of the as!ects of o$r &$siness.so there,s a offerin" for e*ery&oye*eryone,s (e%co'e at Kar*y.
W02 "0#u;5 !4e",#r" /0##"e 1#r Kr2
E8ce%%ence is ne8t to nothin".an here at Kar*y e*ery&oy tries their &est to offer e8ce%%ent ser*ices to its c%iente%e thro$"h its offerin"s 'aintainin" the Kar*y c$%t$re (hich inc%$esH 0. Contro%%e an %o( cost ser*ice c$%t$reH Kar*y is there to ser*e its c%ient at the 'ini'$' !ossi&%e cost. it contro%s cost &y its *ario$s cost c$ttin" techni9$es an 'ini'iation of a*oia&%e costs.
2. Lar"e *o%$'e !rocessin" ca!a&i%ityH &ein" the %ar"est financia% ser*ice !ro*ier in the co$ntry# it has the $ni9$e istinction of o!eratin" its acti*ities on a %ar"e sca%e (hich &enefits a%% the !arties coria%%y. >. Aherence to strict ti'e sche$%eH Kar*y )no(s that ti'e is 'oney an tries it &est to finish the tas) (ithin the sti!$%ate ti'e sche$%e.
?. E8!ertise in coorinatin" '$%ti%ocation res!onsesH Kar*y has "ot a (ie net(or) an hence one can fin its &ranches at 'ost of the !%aces in Inia. Th$s it en6oys its !resence e*ery(here an coorinates a'on" itse%f in so%*in" the 9$eries an in res!onin" to any sit$ation. 1.E8!ertise in 'ana"in" ine!enent entities s$ch as &an)s# !ostoffice etc.H the (or) c$%t$re of Kar*y an the ethics fo%%o(e insie Kar*y 'a)es its (or)force co'!ati&%e (ith e*ery&oy# so the Kar*y !eo!%e esta&%ishes "oo coorination (ith ine!enent entities too.
4. Foo%in" of "ro$! reso$rcesH Kar*y "ro$! consists of ei"ht s$&siiaries# so it can easi%y !oo% $! its reso$rces for acco'!%ish'ent of its "oa%s# (hene*er neee. The "ro$!s can he%! each other (hene*er there are !ea)s an %o(s# an e*en in the case (hen they ha*e h$"e tar"ets 6$st as (e sa( fe( years &ac)# Tata "ro$! !oo%in" its reso$rces to ac9$ire Cor$s.
H#: Kr2 /0!ee5 !,
The core co'!etency of Kar*y %ies in the fo%%o(in" !oints $e to (hich it en6oys a co'!etiti*e e"e o*er its co'!etitors. The fo%%o(in" c$%t$re ao!te &y )ar*y 'a)es it a%% ti'e fa*orite a'on" its c%iente%eH 0. Frofessiona%%y 'ana"e &y 9$a%ifie an traine 'an!o(er. 2. 7ni9$e%y str$ct$re inho$se soft(are an har(are e!art'ent >. $ery han%in" (ithin ? hrs. ?. Stron" secretaria%# acco$ntin" an a$it syste's. 1. 7ni9$e (or) c$%t$re of (or)in" @ ays a (ee) in > shifts.
4. 7n'atche net(or) s!reain" a%% o*er Inia.
H#: A/0!ee8e4," "#u45" "24#428#u" ,# 3r2$
The %an'ar)s achie*e &y )ar*y *ery (e%% efine its s$ccess story. In the !re*io$s !a"es# (e %earnt ho( a co'!any starte &y fi*e chartere acco$ntants# na'e as )ar*y an co'!any t$rne into toay,s )ar*y "ro$!# the %ar"est financia% inter'eiary of Inia. B$t s$ccess in,t ca'e to )ar*y at a f%o(# the har (or) an eication of its (or)force 'ae it (hat it is toay"ra$a%%y it achie*e the fo%%o(in" %an'ar)s an no( it has &eca'e (hat (e ca%% the )ar*y "ro$!# no( it isH 0. Lar"est ine!enent istri&$tor for financia% !ro$cts. 2. a'on"st the to! 1 stoc) &ro)er. >. a'on" the to! > e!ository !artici!ants. ?. Lar"est net(or) of &ranches - &$siness associates. 1. ISO 332 certifie o!erations &y DNV. 4. a'on"st to! 03 in*est'ent &an)ers. @. A6$"e as one of the to! 13 IT $sers in Inia &y MIS so$th Asia. . f$%% f%e"e IT ri*en o!eration. . Inia,s no.0 re"istrar - sec$rities transfer a"ent. C;!e4,e;e #1 Kr2$
Kar*y,s c$%t$re has he%!e Kar*y in achie*in" s$ch a istinct !osition in the 'ar)et (here it can &oast of its h$"e c%ient &ase. Be it a retai% in*estor in*estin" Rs. 133 in a SIF in Re%iance '$t$a% f$n or &e it the %ar"est cor!orate ho$se of the co$ntryH Re%iance in$stries e*ery&oy is heain" to(ars Kar*y for their (ea%th 'a8i'iation# %ets ha*e a %oo) at the c%iente%e of Kar*y H Accorin" to the ata !$&%ishe in year 233@# Kar*y stoc) &ro)in" %t. O!erates thro$"h 'ore than 02333 ter'ina%s# 'ore than 23333 acco$nts are 'aintaine an co''ans o*er >.0? 'ar)et share of NSE. The istri&$tion ser*ices ha*e access to 'ore than Rs. ?3 &i%%ion Assets $ner Mana"e'ent. Kar*y &ein" a e!ository !artici!ant (ith &oth NSDL an CDSL# 'ana"es
'ore than @33333 acco$nts fro' 'ore than >3 %ocations. Ta%)in" a&o$t the re"istry ser*ices# it 'ana"es o*er @13 !$&%icU ri"ht iss$es. At the sa'e ti'e# it is 'ana"in" o*er 04 'i%%ion !ortfo%ios as re"istrar. If (e too) a %oo) at so'e of the to! cor!orate ho$ses a*ai%in" the ser*ices of Kar*y then (e ha*eH Re%iance# IOC# IDBI#LIC# in$stan 7ni%e*er# Frinci!a% M$t$a% $n# D$etsche M$t$a% $n# Yo"o)a(a# Marico In$stries# Fatni Co'!$ters# Mor"an Stan%ey# G%en'ar)# CRISIL# >M# Kota) Mahinra Ban)# Bharti Te%e*ent$re# Infosys Techno%o"ies# i!ro# Infotech# IFCL#TATA cons$%tancy ser*ices# 7TI '$t$a% f$n etc. Th$s in tota% )ar*y ser*es o*er 04 'i%%ion in*estors an >33 cor!orate. N#:? " ,0e pr#
KARVY , e",er4 #4e$
Kar*y stoc) Bro)in" Lt (as starte 00 yrs a"o i.e.< $rin" the year 04 at 5atin Das roa (hich (as %ater on esta&%ishe as the re"iona% hea office. Fresent%y Mr. A%o) Chat$r*ei is heain" the eastern one. Ta%)in" a&o$t the ona% offices# Kar*y has ona% offices at Ko%)ata# so$th Ben"a%# north Ben"a%# North east# 5har)han# Bihar# Orissa an Chhattis"arh. Each ona% office has "ot its o(n ona% heas. Kar*y is a 'e'&er of three stoc) e8chan"es of IniaH Nationa% Stoc) E8chan"e :NSE;# Bo'&ay Stoc) E8chan"e :BSE; an yera&a Stoc) E8chan"e :SE;.
S,ru/,ure //#r5!4. ,# ,0e Pr#5u/," #11ere5 =2 Kr2$
S,#/3 Br#3!4. Ser!/e"
It is an $nis!$te fact that the stoc) 'ar)et is $n!reicta&%e an yet en6oys a hi"h s$ccess rate as a (ea%th 'ana"e'ent an (ea%th acc$'$%ation o!tion. The ifference &et(een $n!reicta&i%ity an a safety anchor in the 'ar)et is !ro*ie &y ine!th )no(%e"e of 'ar)et f$nctionin" an chan"in" trens# !%annin" (ith foresi"ht an choosin" one-rs9$o
c$sto'er oriente con*enience# (hich (e !ro*ie to a s!ectr$' of in*estors# hi"hnet(orth or other(ise# (ith e9$a% eication an co'!etence. B$t tr$e to o$r s!irit# this s$ccess is not o$r fina% estination# &$t 6$st a !%atfor' to %a$nch f$rther enhance 9$a%ity ser*ices to !ro*ie yo$ the %atest in con*enient# c$sto'erfrien%y stoc) 'ana"e'ent. O*er the years (e ha*e ens$re that the tr$st of o$r c$sto'ers is o$r &i""est ret$rns. actors s$ch as o$r s$ccess in the E%ectronic c$stoy &$siness has he%!e &$i% on o$r traition of tr$st e*en 'ore. Conse9$entia%%y o$r retai% c%ient &ase e8!ane *ery fast. To e'!o(er the in*estor f$rther (e ha*e 'ae serio$s efforts to ens$re that o$r research ca%%s are isse'inate syste'atica%%y to a%% o$r stoc) &ro)in" c%ients thro$"h *ario$s e%i*ery channe%s %i)e e'ai%# chat# SMS# !hone ca%%s etc. O$r foray into co''oities &ro)in" has &een !ath &rea)in" an (e are in the !rocess of con*ertin" e8istin" traers in co''oities into the 'ore or"anie 'ainstrea' of train" in co''oity
f$t$res#
&oth
as
a
train"
an
ris)
he"in"
'echanis'.
In the f$t$re# o$r foc$s (i%% &e on the e'er"in" &$sinesses an to 'eet this o&6ecti*e# (e ha*e enhance o$r 'an!o(er an re*ita%ie o$r )no(%e"e &ase (ith enhances foc$s on $t$res an O!tions as (e%% as the co''oities &$siness.
Dep#"!,#r2 Pr,!/!p4,"
The onset of the techno%o"y re*o%$tion in financia% ser*ices In$stry sa( the e'er"ence of Kar*y as an e%ectronic c$stoian re"istere (ith N,!#4; Se/ur!,!e" Dep#"!,#r2 L,5 NSDL 45 Ce4,r; Se/ur!,!e" Dep#"!,#r2 L,5 CSDL
in 0. Kar*y set stanars ena&%in" f$rther
co'fort to the in*estor &y !ro'otin" !a!er%ess train" across the co$ntry an e'er"e as the ,#p + Dep#"!,#r2 Pr,!/!p4,"
in the co$ntry in ter's of c$sto'er ser*ice.
Offerin" a (ie train" !%atfor' (ith a $a% 'e'&ershi! at &oth NSDL an CDSL# (e are a !o(erf$% 'ei$' for train" an sett%e'ent of e'ateria%ie shares. e ha*e esta&%ishe %i*e DFMs# Internet access to acco$nts an an easier transaction !rocess in orer to offer 'ore
con*enience to ini*i$a% an cor!orate in*estors. A tea' of !rofessiona% an the %atest techno%o"ica% e8!ertise a%%ocate e8c%$si*e%y to o$r e'at i*ision inc%$in" techno%o"ica% enhance'ents %i)e SFEEDe# 'a)e o$r res!onse ti'e 9$ic) an o$r e%i*ery i'!ecca&%e. A (ie nationa% net(or) 'a)es o$r efficiencies accessi&%e to a%%.
SWOT ANALYSIS
SRENGTH$-
=
Coo!erati*e an e8!erience &ranch Mana"ers
=
Goo ata&ase
=
Lo( !ricin"
=
Kar*y Bran
WEAKNESS$-
=
Ine8!erience staff
=
Lo( a(areness $e to %ac) of a*ertise'ent
=
Lac) of %oya% c%ienta"e
=
De*e%o!in" !ro$ct
OPPORTUNITY$-
=
7nta!!e Mar)et
=
Increase s!enin" !o(er
=
Chan"in" 'inset of c$sto'ers
=
7n!reicta&%e sense8
THREATS$-
=
Reach
=
Stiff co'!etition fro' e8istin" !%ayers in the 'ar)et
=
Better !ro$cts
W0, 5#e" Kr2 S,#/3 Br#3!4. L,5 #11er"
Per"#4;!"e5 "er!/e
Co'!anies &e%ie*es in !ro*iin"!ersona%ie ser*ice an ini*i$a% attention to each c%ient to ens$re that (e $nerstan their "oa%s an he%! the' to achie*e it. Pr#1e""!#4; 5!/e
Co'!anies !ro*ie e8!ert a*ice on e9$ity an e&t !ortfo%ios (ith an o&6ecti*e to !ro*ie consistent %on"ter' ret$rn (hi%e ta)in" ca%c$%ate 'ar)et ris)s. Co'!anies a!!roach he%!s c%ient &$i% a !ro!er 'i8 of !ro$cts# an not concentrate on 6$st one ini*i$a% !ro$cts. ence# ser*in" %on"ter' o&6ecti*es in the &est (ay.
L#4.-,er8 re;,!#4"0!p
Co'!any &e%ie*es that %on"ter' *ision is the on%y 'eans to steay (ea%th creation. o(e*er to achie*e this one a%so nee to ta)e a*anta"e of short ter' 'ar)et o!!ort$nities (hi%e not %osin" si"ht of %on" ter' o&6ecti*es. ence it !artners a%% its c%ients in rea%iin" their %on"ter' *ision.
A//e"" ,# re"er/0 rep#r,
Co'!any !ro*ies the c%ients (ith access to the e8!ert o!inion of econo'ists an ana%ysts. Tr4"pre4/2 45 /#41!5e4,!;!,2
Co'!anies c%ients recei*e re"$%ar !ortfo%io state'ents fro' re%ationshi! 'ana"ers *ia e'ai%.
KARVY PRODUCT
H#: re 1!44/!; !4",ru8e4," =#u.0, 45 "#;5
Ti%% the 03s# &$yin" or se%%in" of financia% instr$'ents $se to ha!!en in a !hysica% sense :o$t cry syste';. Not on%y there (as a nee to *er&a%%y e8!ress e*ery transaction# &$t there (ere a%so *ario$s oc$'ents that ha to &e e8chan"e &et(een the $ser :'ay &e a &$yer or a se%%er; an the ser*ice !ro*ier each ti'e a transaction too) !%ace. A $ser a%so ha to co'!%ete for'a%ities :%i)e attachin" transfer sta'!s on the sec$rity#
!$ttin" '$%ti!%e si"nat$res# (ritin" the !osta% aress etc.; each ti'e there (as a transfer of o(nershi!. The $ser then (o$% infor' the iss$er of the sec$rity :'ost%y &y !ost (ith the ori"ina% oc$'ents# sta'!e - si"ne; if he (ante to re"ister as the o(ner of the sai sec$rity. In the 03s# NSE intro$ce screen&ase train"# (here the &$yin" an se%%in" (o$% ta)e !%ace on the e8chan"e,s e%ectronic syste'. S$&se9$ent%y# the BSE too intro$ce screen &ase train". O*er the ne8t fe( years# on%y e'ateria%ie shares (ere a%%o(e to &e trae on the stoc) e8chan"es# oin" a(ay (ith 'aintainin" rea's of !a!er. W0, !" e-=r#3!4. #r #4;!4e ,r5!4.
E&ro)in" is the !rocess of &$yin" or se%%in" sec$rities thro$"h the Internet. To trae on%ine# yo$ nee to ha*e access to a !ersona% co'!$ter :(ith a 'oe';# a te%e!hone an an Internet acco$nt (ith any one of the Internet ser*ice !ro*iers. Kar*yon%ine as a &ro)era"e ho$se offers $sers an interface on the Internet :(hat yo$ see (hen yo$ %o" on to o$r site; an a%so offers the re9$ire "$iance for the' to !%ace &$y or se%% orers o*er the Internet. In Inia# the NSE an BSE a%%o( &ro)era"e ho$ses %i)e Kar*y stoc) &ro)in" %t. that are re"istere (ith the Sec$rities E8chan"e Boar of Inia :SEBI; to offer e&ro)in" faci%ities to their $sers. W0, !" /#4,r/, 4#,e
It is a state'ent of confir'ation of trae:s; one on a !artic$%ar ay for an on &eha%f of a c%ient. A contract note is iss$e in the !rescri&e for'at an 'anner# esta&%ishin" a %e"a%%y enforcea&%e re%ationshi! &et(een the 'e'&er an c%ient in res!ect to the traes state in that contract note. Contract notes are 'ae in $!%icate# (here the 'e'&er an c%ient &oth )ee! one co!y each. Contract notes sho$% &e !reser*e caref$%%y for f$t$re recors an e*en for ta8 !$r!oses.
If there are is!$tes in the case of orers !%ace o*er !hone# ho( can they &e reso%*eQ Orers o*er the te%e!hone can &e !%ace on%y thro$"h esi"nate te%e!hone n$'&ers. e ha*e a
*oice recorin" syste' to recor a%% orers !%ace o*er the te%e!hone. e (i%% as) for c$sto'er ID etai%s &efore !rocessin" the orer. Sti%%# if a is!$te arises# the *oice recorin" (o$% &e the fina% !roof for sett%in" the is!$te. Tr5!4. P/3.e #1 Kr2 O4;!4e
I-#4e
OneSto! Re"istration for In*est'ent one
Kr2 #4;!4e$ A "!4.;e //#u4,
=
E9$ities - Deri*ates :NSE U BSE;
=
M$t$a% $nsH:A%% 'a6or AMCs;
=
IFOs - DF ser*ices :NSDLUCDSL;
=
Co''oities :NCDE - MC;
F/!;!,!e"$
=
Li*e 'ar)et ne(s
=
$a%ity research %i*e on the train" screen
=
To! ana%ysts !ro*iin" in!$ts on strate"ies an reco''enations
=
A%ert faci%ity for trac)in"
=
Sea'%ess inte"ration &et(een &an)# &ro)in"# 'f an DF Acco$nts
=
Co'!rehensi*e net (orth state'ent
=
Li*e trac)in" of in*est'ents
=
Cor!orate ne(s a c%ic) a(ay
=
Strea'in" 9$otes an ne(s fro' the e8chan"e on yo$r es)to!
=
i"h 9$a%ity s$!!ort tea' to ena&%e yo$
L!43" ,# e!",!4. Kr2 re;,!#4"
O11;!4e Br#3!4. ID The sa'e 7CC (o$% &e a%%otte for the Ione acco$nt.
O11;!4e Mu,u; Fu45 C#5e
The e8istin" Off%ine o%ios if he% sin"%y in the na'e of So%e U
irst A!!%icant (o$% &e a*ai%a&%e for is!%ay in the on%ine Lo"in of the c%ient. The !ortfo%io (o$% &e $!ate on a ai%y &asis. o(e*er# on%ine transactions can &e e8ec$te in s$ch off%ine fo%ios on%y after con*ersion of s$ch off%ine fo%ios to on%ine fo%ios. or con*ersion the c%ient nees to !ro*ie one %etter to each AMC in (hose sche'e heUshe has in*este 'entionin" the off%ine o%io n$'&er. De8, ID If the c%ient
a%reay ho%s a e'at acco$nt (ith Kar*y (here the ho%er:s; in e'at
is sa'e as a!!%icants in the Ione for' an in the sa'e se9$ence# the e8istin" e'at acco$nt can &e connecte to the Ione acco$nt. A%% IFO &is# in s$ch case# (o$% &e !%ace in the na'e of 6oint ho%ers as in e'at acco$nt.
ith the chan"in" 'ar)et scenario Kar*y chan"e the Kar*y On%ine !ro$ct fro' Ione to
Ione
F/!;!,!e"
=
ree on%ine stoc)&ro)in" an attracti*e 'ar"in f$nin" o!tions
=
Life ti'e free e'at acco$nt
=
ree on%ine co''oities &ro)in" acco$nt
=
ree M$t$a% $n transactions to an $n%i'ite e8tent #inc%$in" $n%i'ite SIF transactions
=
A!!%ication in IFOs (ith attracti*e %oan o!tions for a!!%ications
=
Loans a"ainst sec$rities
=
Dai%y e9$ity 'ar)et research re!orts an ca%%s thro$"h SMS
=
Access to research re!orts on M$t$a% $n# IFO san Ins$rance
=
Re"$%ar !ortfo%io state'ent for &etter !%anne f$t$re in*est'ents
=
ree financia% a*ise on !ortfo%io a%%ocation in *ario$s asset c%asses
=
ree s$&scri!tion of KARVY inaFo%is, 'a"aine T0e V;ue Y#u Ge, I1 ,0e"e re 4#, pr, #1 I-#4e
T0e4 ,0e!r ;ue :!;; =e
Yo$r M transactions in a year :ass$'eto &e *a%$e at Rs. 0#33#333; Nor'a% Ann$a% Maintenance char"es for a E9$ity Bro)in" W
Rs. 0#133U Rs. 133U
De'atAcco$nt Nor'a% Ann$a% Char"e for a Co''oities Bro)in" Acco$nt Mar)et Frice for an e%e'entary hea%th chec)$! S$&scri!tion to KARVY inaFo%is, 'a"aine
Rs. 233U Rs. 0#133U Rs. >33U
T#,; V;ue P2=;e Up1r#4,
R"6 >?&&&-
T0e V;ue Y#u P2 F#r Pr,!/u;r"
V;ue
Yo$ initia%%y !ay a Mar"in e!osit of Ann$a% Maintenance Char"es :AMC; for Ione W
Rs. 1#333U Rs. 2#?33U
T0e re8!4!4. 8#4e2 2#u /4 u"e " 8r.!4 8#4e2 1#r 2#ur
R"6 %?*&&-
,r5e" !"
BACKGROUND AND INSPECTION OF KARVY
C#8p42 B/3.r#u45 - Kr2 S,#/3 Br#3!4. L!8!,e5 I45u",r2 N8e inance Ban)s F$&%ic Sector N.A. H#u"e N8e N.A. C#;;=#r,!e C#u4,r2 N8e J#!4, Se/,#r N8e N.A. Yer O1 I4/#rp#r,!#4 0@ 0> Yer O1 C#88er/!; Pr#5u/,!#4 Re.56 O11!/e A55re""
Kar*y o$se# No. ?4# 243UK A*en$e ?# Street No. 0 Ban6ara i%%s
D!",r!/, S,,e P!4 C#5e Te;6 N#6 F N#6 E8!; H 'a%%i)ar6$n.tX)ar*y.co'
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NATURE AND BUSINESS CARRIED
De'ateria%ie sec$rities :De'at, in short; are sec$rities that are not on !a!er an a certificate to that effect o not e8ist. They e8ist in the for' of entries in the &oo) of e!ositories. Essentia%%y# $n%i)e the traitiona% 'etho of !ossessin" a share certificate to the effect of o(nershi! of shares# in the e'at syste'# the shares are he% in a e'ateria%ie for'. This syste' (or)s thro$"h a e!ository (ho is re"istere (ith the Sec$rities an E8chan"e Boar of
Inia :SEBI; to !erfor' the f$nctions of a e!ository as re"$%ate &y SEBI. 7ner Section 4 B of the Co'!anies Act# inserte &y the Co'!anies :A'en'ent; Act# 2333# it is 'anate that e*ery Initia% F$&%ic Offer :IFO; 'ae &y a %iste co'!any in the e8cess of Rs. 03 Crores has to &e iss$e in e'ateria%ie for' &y co'!%yin" (ith the re9$isite !ro*isions of the De!ositories Act# 04. Bac)"ro$n Inian ca!ita% 'ar)et has seen $n!receente &oo' in its acti*ity in the %ast 01 years in ter's of n$'&er of stoc) e8chan"es# %iste co'!anies# trae *o%$'es# 'ar)et inter'eiaries# in*estor !o!$%ation# etc. o(e*er# this s$r"e in acti*ity has &ro$"ht (ith it n$'ero$s !ro&%e's that threaten the *ery s$r*i*a% of the ca!ita% 'ar)ets in the %on" r$n# 'ost of (hich are $e to the %ar"e *o%$'e of !a!er (or) in*o%*e an !a!er &ase train"# c%earin" an sett%e'ent. 7nti% the %ate ei"hties# the co''on 'an )e!t a(ay fro' ca!ita% 'ar)et an th$s the 9$ant$' of f$ns 'o&i%ie thro$"h the 'ar)et (as 'ea"er. A 'a6or !ro&%e'# ho(e*er# contin$e to !%a"$e the 'ar)et. The Inian 'ar)ets (ere ro(ne in shares in the for' of !a!er an hence it (as !ro&%e'atic to han%e the'. a)e an sto%en shares# fa)e si"nat$res an si"nat$re 'is'atch# $!%ication an '$ti%ation of shares# transfer !ro&%e's# etc. The in*estors (ere scare an (ere $ner co'!ensate for the ris) &orne &y the'. The cent$ry o% syste' of train" an sett%e'ent re9$ires han%in" of h$"e *o%$'es of !a!er (or). This has 'ae the in*estors# &oth retai% an instit$tiona%# (ary of enterin" the ca!ita% 'ar)et. o(e*er# %ac) of 'oerniation &eco'e a hinrance to "ro(th an res$%te in creation of c$'&erso'e !roce$res an !a!er (or). o(e*er# the rea% "ro(th an chan"e occ$rre fro' 'iei"hties in the (a)e of %i&era%iation initiati*es of the Go*ern'ent. The refor's in the financia% sector (ere en*isa"e in the &an)in" sector# ca!ita% 'ar)et# sec$rities 'ar)et re"$%ation# '$t$a% f$ns# forei"n in*est'ents an Go*ern'ent contro%. These instit$tions an stoc) e8chan"es e8!erience that the certificates are the 'ain ca$se of in*estors is!$tes an ar&itration cases. Since the !a!er (or) (as not 'atchin" the ra!i "ro(th so there (as a nee for a &etter syste' to ens$re re'o*a% of these i'!ei'ents.
Go*ern'ent of Inia ecie to set $! a f$%%y a$to'ate an hi"h techno%o"y &ase 'oe% e8chan"e that co$% offer screen&ase train" an e!ositories as the $%ti'ate ans(er to a%% s$ch refor's an e%i'inate *ario$s &ott%enec)s in the ca!ita% 'ar)et# !artic$%ar%y# the c%earin" an sett%e'ent syste' in stoc) e8chan"es.Z0[ A e!ository in *ery si'!%e ter's is a !oo% of !re *erifie shares he% in e%ectronic 'oe (hich offers sett%e'ent of transactions in an efficient an effecti*e (ay. Meanin" of De'ateria%iation De'ateria%iation is a !rocess &y (hich !hysica% certificates of an in*estor are con*erte into e%ectronic for' an creite to the acco$nt of the e!ository !artici!ant. De'atte sec$rities o not ha*e any certificate n$'&ers or istincti*e n$'&ers an are ea%t on%y in 9$antity# i.e.# the sec$rities are re!%acea&%e. In*estors can e'ateria%ie on%y those certificates that are a%reay re"istere in their na'es an are in the %ist of sec$rities a'itte for e'ateria%iation. These areH shares# scri!s# stoc)s# &ons# e&ent$res# stoc) or other 'ar)eta&%e sec$rities of a %i)e nat$re in or of any incor!orate co'!any or other &oy cor!orate# $nits of '$t$a% f$ns# ri"hts $ner co%%ecti*e in*est'ent sche'es an *ent$re ca!ita% f$ns# co''ercia% !a!er# certificate of e!osit# sec$rities e&t# 'oney 'ar)et instr$'ents an $n%iste sec$rities# $ner%yin" sharin" of A'erican De!ository Recei!ts an G%o&a% De!ository Recei!ts iss$e to nonresient ho%ers.Z2[ De'ateria%iation is the !rocess of con*ertin" !hysica% ho%in"s into e%ectronic for' (ith the e!ository (herein the share certificates are shree an corres!onin" entry of the n$'&er of shares is one in the o!ene (ith the e!ository. The sec$rities he% in e'ateria%ie for' are f$n"i&%e< that is# they o not &ear any nota&%e feat$re %i)e istincti*e n$'&er# fo%io n$'&er or certificate n$'&er. Once shares "et e'ateria%ie# they %ose their ientity in ter's of share certificate istincti*e n$'&ers an fo%io n$'&ers. o%%o(in" re9$isites are necessary for e'ateria%iation of sec$ritiesH 0. In*estors sho$% ha*e a e!ository acco$nt. 2. Sec$rities sho$% &e fro' the e%i"i&%e %ist of sec$rities iss$e &y the e!ository.Z>[
>. Sec$rities '$st &e in the na'e of the acco$nt ho%ers an o(ne &y hi'. ?. Se!arate e'at re9$isition for' is re9$ire for each iss$er co'!any. 1. DRZ?[ sho$% &e si"ne &y a%% the ho%ers so as to 'atch s!eci'en si"nat$re. O&6ect of De'at Syste' Inia has ao!te this syste' in (hich &oo) entry is one e%ectronica%%y. It is the syste' (here no !a!er is in*o%*e. Fhysica% for' is e8tin"$ishe an shares or sec$rities are he% in e%ectronic 'oe. Before the intro$ction of the e!ository syste' &y the De!ository Act# 04# the !rocess of sa%e# !$rchase an transfer of shares (as a h$"e !ro&%e' an the safety !ers!ecti*e (as ero. De'at has the fo%%o(in" a*anta"esH De'at syste' not on%y !ro*ies s'ooth an hass%efree (ay of ea%in" in shares# it a%so oes a(ay (ith a%% the associate tensions. Ba e%i*eries are 'ini'ie Fosta% e%ays an %oss of shares in transit is !re*ente I''eiate transfer of shares No sta'! $ty on transfer Less !a!er (or) :re$ction in h$"e *o%$'es;. aster sett%e'ent cyc%es an !ayo$ts. The e'at syste' tota%%y a*ois the associate heart&$rns arisin" fro' theft of shares# '$ti%ation# for"ery# co$nterfeit shares an %oss of shares $rin" a nat$ra% ca%a'ity. The De!ository syste' has the fo%%o(in" &enefits to ifferent "ro$!sH Benefit to the Co$ntry The e!ository syste' he%!s the ca!ita% 'ar)et to &e 'ore %i9$i# attractin" 'ore forei"n in*estors an is in co'!%iance (ith internationa% stanars# as it creates efficient an ris)free train" en*iron'ent. It 'ini'ises the sett%e'ent ris)s an fra$s in carryin" o$t transactions in ca!ita% 'ar)ets an th$s can restore faith of in*estors in ca!ita% 'ar)ets. It he%!s to re$ce e%ay in train" !ractices creatin" in*estor frien%y at'os!here in the ca!ita% 'ar)ets.
Benefit to the Co'!any The e!ository syste' he%!s in re$cin" the cost of ne( iss$es $e to %ess !rintin" an istri&$tion cost. It increases the efficiency of the re"istrars an transfer a"ents an the Secretaria% De!art'ent of the co'!any. It !ro*ies &etter faci%ities for co''$nication an ti'e%y ser*ices (ith shareho%ers# in*estor etc. Benefit to the In*estor The e!ository syste' re$ces ris)s in*o%*e in ho%in" !hysica% certificate# e.".# %oss# theft# '$ti%ation# for"ery# etc. It ens$res transfer sett%e'ents an re$ces e%ay in re"istration of shares. It ens$res faster co''$nication to in*estors. It he%!s a*oi &a e%i*ery !ro&%e' $e to si"nat$re ifferences# etc. It ens$res faster !ay'ent on sa%e of shares. No sta'! $ty is !ai on transfer of shares. It !ro*ies 'ore acce!ta&i%ity an %i9$iity of sec$rities. Benefit to Bro)ers The e!ository syste' re$ces ris) of e%aye sett%e'ent. It ens$res "reater !rofit $e to increase in *o%$'e of train". It e%i'inates chances of for"ery &a e%i*ery. It increases o*era%% of train" an !rofita&i%ity. It increases confience in in*estors. A"ency in De!ositories Inia has chosen the conce!t of '$%tie!ositories.Z1[ Fresent%y# there are t(o e!ositories re"istere (ith SEBI< Nationa% Sec$rities De!ository Li'ite :NSDL; Centra% De!ository Ser*ice :Inia; Li'ite :CDSL;
Nationa% Sec$rities De!ository Li'ite :NSDL; Both a"encies are %in)e (ith each other. NSDL is a !$&%ic %i'ite co'!any incor!orate $ner the Co'!anies Act# 014. o$r reno(ne instit$tions !artici!ate in it. 7nit Tr$st of Inia :7TI;# In$stria% De*e%o!'ent Ban) of Inia :IDBI;# Nationa% Stoc) E8chan"e of Inia :NSE;# State Ban) of Inia :SBI;.7TI is the %ar"est '$t$a% f$n of Inia an IDBI is the %ar"est e*e%o!'ent &an)# NSE is the %ar"est stoc) e8chan"e of Inia an SBI is the %ar"est co''ercia% &an) of Inia ha*in" c%earin" faci%ity. DC an Citi&an) a%so share in this syste'.Z4[ NSDL is 'ana"e &y Boar of irectors heae &y a 'ana"in" irector. It is "o*erne &y its &ye%a(s an its &$siness o!erations are re"$%ate &y &$siness r$%es. NSDL interfaces (ith the in*estors thro$"h !%ayers or &$siness !artners. Constit$ents of e!ository co'!ro'ise of c%earin" cor!oration# &ro)ers# c%earin" 'e'&er# re"istrar an transfer a"ents# co'!any or iss$er# stoc) e8chan"e# &an) e!ository !artici!ant an in*estors. A%% are e%ectronica%%y %in)e to the 'ain e!ository for the sett%e'ent of traes an to !erfor' a ai%y reconci%iation of a%% acco$nts he% (ith NSDL. Centra% De!ository Ser*ice :Inia; Li'ite :CDSL; Secon a"ency is CDSL Centra% De!ository Ser*ice :Inia; Li'ite. Main f$nctions of this a"ency are centra%ie ata&ase an acco$ntin". Ma6or !artici!ant in CDSLZ@[ are LIC# GIC an BSE. This a"ency is set $! (ith the o&6ect to )ee! in 'in to acce%erate "ro(th of scri!%ess train"# (ith 'a6or thr$st of ini*i$a% !artici!ation an creatin" co'!etiti*e en*iron'ent# res!onsi&%e to the $sers interests an e'ans to enhance %i9$iity. CDSL ai's to retain the entire ata of the in*estors in the centra% ata&ase of CDSL. It has o!te for it (ith the fo%%o(in" o&6ecti*esH ithin ti'e infor'ation is a*ai%a&%e to iss$ersUre"istrar,s an share transfer a"ents. Co'!anies can 'onitor critica% ho%in"s# e.".# ho%in" of IIs an Is# in*est'ent co'!anies# etc.# &y $sin" $! the !ara'eters thro$"h their fronten ter'ina%s. There is no other ata&ase in the syste' to reconci%e. No aitiona% sec$rity or stora"e cost of ata or critica% ata&ase resiin" at the fronten ter'ina%s (ith the iss$ersUre"istrars.
Reco*er on%y the ann$a% 'aintenance char"es. CDSL si"ne a 'e'oran$' of $nerstanin" (ith NSDL for intere!ository connecti*ity. Fresent%y# 'ore than ha%f the &$siness of e!ositories is han%e &y this a"ency. Ro%e of &oth these a"encies has &eco'e *ery *ita% after SEBI,s ec%aration that there (o$% &e no ea%s in !hysica% for' an on%y ea%in" to ha!!en in 'ar)et thro$"h e'at acco$nts. De!ository Fartici!ant Si'i%ar to the &ro)ers (ho trae on yo$r &eha%f in an o$tsie the Stoc) E8chan"e< a De!ository Fartici!ant :DF; is the re!resentati*e :a"ent; in the e!ository syste' !ro*iin" the %in) &et(een the Co'!any an the in*estor thro$"h the De!ository. De!ository Fartici!ant 'aintains in*estor,s sec$rities acco$nt &a%ances an inti'ates hi' the stat$s of yo$r ho%in" fro' ti'e to ti'e. Accorin" to SEBI "$ie%ines# inancia% Instit$tions %i)e &an)s# c$stoians# stoc)&ro)ers etc. can &eco'e !artici!ants in the e!ository. A DF is one (ith (ho' yo$ nee to o!en an acco$nt to ea% in e%ectronic for'. hi%e the De!ository can &e co'!are to a Ban)# DF is %i)e a &ranch of &an) (ith (ho' one can ha*e an acco$nt. Frocess of De'atin" Shares The !rocess of o!enin" an acco$nt (ith a De!ository Fartici!ant is si'i%ar to the o!enin" of a &an) acco$nt. One has to o!en an acco$nt (ith a De!ository Fartici!ant :DF; &y fi%%in" $! an Acco$nt O!enin" or' an si"nin" a +Fartici!antC%ient A"ree'ent/. Then a $ni9$e c%ient ID n$'&er (i%% &e "i*en# (hich '$st &e 9$ote in a%% corres!onence (ith the DF. Thereafter# one has to fi%% $! an s$&'it a De'ateria%iation Re9$est or' :DR; !ro*ie &y the DF $%y si"ne &y a%% the ho%ers an s$rrener the !hysica% shares intene to &e e'atte to the DF. The DF $!on recei!t of the shares an the DR (i%% iss$e an ac)no(%e"e'ent an (i%% sen an e%ectronic re9$est to the Co'!anyU Re"istrars an Transfer A"ents of the Co'!any thro$"h the
De!ository for confir'ation of e'at. The DF (i%% si'$%taneo$s%y s$rrener the DR an the shares to the Co'!any U Re"istrars an Transfer A"ents of the Co'!any (ith a co*erin" %etter re9$estin" the Co'!any to confir' e'at. The Re"istrars an Transfer A"ents of the Co'!any# after necessary *erification of the oc$'ents recei*e fro' the DF# (i%% cance% the !hysica% shares an confir' e'at to the De!ository. This confir'ation (i%% &e !asse on &y the De!ository to the DF (hich ho%s in*estor,s acco$nt. After recei*in" this confir'ation fro' the De!ository# the DF (i%% creit in*estor acco$nt (ith the n$'&er of shares e'ateria%ie. The DF (i%% ho% the shares in the e'ateria%ie for' thereafter on &eha%f of the in*estor. An hence one &eco'es the &eneficia% o(ner of these e'ateria%ie shares. hen the &eneficia% o(ner s$&'its the shares for e'ateria%iation# his DF (i%% eface the share certificates (ith the sta'! +S7RRENDERED OR DEMATERIALISATION/. This ens$res that shares are not %ost in transit or 'is$se ti%% creit is recei*e in e'at acco$nt.
VISION? MISSION AND @UALITY POLICY
O$r Vision H Stri*e to &e the %eaers an e8!erts thro$"h o$r !rocesses# !eo!%e an techno%o"y offerin" the $ni9$e &%en that e%i*ers s$!erior *a%$e &y esta&%ishin" an 'aintainin" the hi"hest %e*e%s of ser*ices an !rofessiona%is'. A&o$t Kar*y Gro$! The Kar*y "ro$! (as for'e in 0> at yera&a# Inia. Kar*y ran)s a'on" the to! !%ayer in a%'ost a%% the fie%s it o!erates. Kar*y Co'!$tershare Li'ite is Inia,s %ar"est Re"istrar an Transfer A"ent (ith a c%ient &ase of near%y 133 &%$e chi! cor!orates# 'ana"in" o*er @3 'i%%ion acco$nts. Kar*y Stoc) Bro)in" Li'ite# a 'e'&er of Nationa% Stoc) E8chan"e of Inia an the Bo'&ay Stoc) E8chan"e# ran)s a'on" the to! 1 stoc) &ro)ers in Inia. ith o*er 4# 33#333 acti*e acco$nts# it ran)s a'on" the to! 1 De!ository Fartici!ant in Inia# re"istere (ith NSDL an CDSL. Kar*y Co'trae# Me'&er of NCDE an MC ran)s a'on" the to! > co''oity &ro)ers in the co$ntry. Kar*y Ins$rance Bro)in" Li'ite is re"istere as a Bro)er (ith IRDA an ran)s a'on" the to! 1 ins$rance a"ents in the co$ntry. Re"istere (ith AMI as a cor!orate A"ent# Kar*y is a%so a'on" the to! M$t$a% $n 'o&i%ier (ith o*er Rs. 1#333 crores $ner 'ana"e'ent. Kar*y Rea%ty :Inia; Li'ite# (hich starte in 2334# has 9$ic)%y esta&%ishe itse%f as a &ro)er (ho as *a%$e# in the rea%ty sector. Kar*y G%o&a% offers niche off shorin" ser*ices to c%ients in the 7S. Kar*y has 1@1 offices o*er >@1 %ocations across Inia an o*erseas at D$&ai an Ne( Yor). Or"aniationH Kar*y (as starte &y a "ro$! of fi*e chartere acco$ntants in 0@. The !artners ecie to offer# other than the a$it ser*ices# *a%$e ae ser*ices %i)e cor!orate a*isory ser*ices to their c%ients. The first fir' in the "ro$!# Kar*y Cons$%tants Li'ite (as incor!orate on 2>r 5$%y# 0>. In a *ery short !erio# it &eca'e the %ar"est Re"istrar an Transfer A"ent in Inia. This &$siness (as s!$n off to for' a se!arate 6oint *ent$re (ith Co'!$tershare of A$stra%ia# in 2331. Kar*y,s foray into stoc) &ro)in" &e"an (ith 'ar)etin" IFOs# in 0>. ithin a fe( years# Kar*y &e"an to!!in" the IFO !roc$re'ent %ea"$e ta&%es an it has consistent%y 'aintaine its !osition a'on" the to! 1. Kar*y (as a'on" the first fe( 'e'&ers of Nationa% Stoc) E8chan"e# in 0? an &eca'e a 'e'&er of The Stoc) E8chan"e# M$'&ai in 2330. De'ateria%iation of shares
"athere !ace in 'i3s an Kar*y (as in the forefront e$catin" in*estors on the a*anta"es of e'ateria%iin" their shares. Toay Kar*y is a'on" the to! 1 De!ository Fartici!ant in Inia.
PRODUCTS 9 SCHEMES OF KARVY
Oer!e:
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"e8;e"";2 !4,e.r,e 2#ur 8#e8e4," #1 1u45" :!,0 e"e ,0r#u.0 r!#u" p28e4, .,e:2"6
Our Pr#5u/, C;""e"
E9$ity E9$ityH E9$ity is ifference of the *a%$e of assets an %ia&i%ities of a co'!an y. Shareho%erJs e9$ity re!resents the e9$ity of a co'!any as i*ie a'on"st ini*i$a% shareho%ers. It is shareho%erJs e9$ity (hich are trae on e8chan"es $ner ifferent se"'ents inc%$in" Cash# $t$res an O!tions. )ar*yon%ine.co' offers yo$ *ario$s o!tions (hi%e train" in e9$ities s$ch as De%i*ery# Day train" etc. A%% this o!tions are esi"ne to s$ite yo$r train" nees. De%i*ery Train"H De%i*ery Train"H Stoc)s are &o$"ht &y !ayin" f$%% !rice (ith no 'ar"in "i*en. This faci%ity a%%o(s yo$ to !%ace orers for transactions on stoc) e8chan"es (hich are intene for e%i*ery into yo$r e'at acco$nt. e faci%itate in ta)in" the ri"ht !osition thro$"h ifferent inho$se research re!orts. Day Train"H Day Train"H This is s$ita&%e for in*estors (ho are intereste in IntraSett%e'ent train" for transactions &o$"ht an so% (ithin the sa'e train" ay. Yo$ can a%so %e*era"e yo$r !osition an trae 'ore than yo$r a*ai%a&%e f$ns. e faci%itate *ario$s reco''enations $rin" train" ho$rs on o$r on%ine train" ter'ina% in orer to ser*e yo$ &etter.
Rea More B$y Toay Se%% To'orro( :BTST; B$y Toay Se%% To'orro( :BTST;H This is a faci%ity offere &y Kar*yon%ine.co' (herein the c%ient (i%% &e a&%e to se%% the shares that heUshe has !$rchase the !re*io$s ay e*en &efore recei*in" the e%i*ery of the shares fro' the E8chan"e. After Mar)et Orer :AMO;H After Mar)et Orer :AMO;H Stoc) 'ar)et o!ens at .01 a' an c%oses at >.>3 !' on (ee)ays. or 'any of yo$# stoc) 'ar)et train" or in*estin" 'ay not &e a !ri'ary !rofession an yo$ co$% &e &$sy. Kar*yon%ine.co' offers yo$ the After Mar)et Orer :AMO; feat$re# (hich he%!s yo$ to !%ace an orer &eyon the re"$%ar train" ho$rs. This faci%ity is !ro*ie to a%% c$sto'ers (ho ha*e on%ine train" acco$nts. Rea More Mar)et Orer Mar)et OrerH Yo$ co$% trae &y !%acin" 'ar)et orers $rin" 'ar)et ho$rs that a%%o(s yo$ to trae at the &est o&taina&%e !rice in the 'ar)et at the ti'e of e8ec$tion of the orer. Li'it Orer Li'it OrerH
It a%%o(s yo$ to !%ace a &$yUse%% orer at a !rice efine &y yo$. The e8ec$tion can ha!!en at a !rice 'ore fa*o$ra&%e than the !rice (hich is efine &y yo$. Li'it orers can &e !%ace $rin" ho%iays - non 'ar)et ho$rs too. Rea More Co*er OrerH Co*er OrerH Yo$ can !%ace a &$y orer an corres!onin" se%% sto! %oss orer at one "o instea of !%acin" t(o orers an *ice *ersa. The sto! %oss he%!s the c%ient in co*erin" the %oss. Bas)et Orer Bas)et OrerH Bas)et orers are a $ti%ity a*ai%a&%e in Kar*y on%ine.co'# (herein yo$ can !%ace '$%ti!%e orers at one ti'e. Rea More Bas)et Orer Brac)et OrerH Brac)et orers are esi"ne to he%! %i'it yo$r %oss an %oc) in a !rofit &y &rac)etin" an orer (ith t(o o!!ositesie orers. A B7Y orer is &rac)ete &y a hi"hsie se%% %i'it orer an a %o(ersie se%% sto! orer. A SELL orer is &rac)ete &y a hi"hersie &$y sto! orer an a %o(er sie &$y %i'it orer.
A eri*ati*e is a contract &et(een t(o !arties (hich eri*es its *a%$e fro' an $ner%yin" asset (hich can &e an Ine8# E9$ity# Co''oities# etc. This in*est'ent o!tion !ro*ies a "oo
%e*era"e o!!ort$nity an is a "reat too% for s!ec$%ation. It can &e trae in ine8 f$t$res an ine8 o!tions# stoc) f$t$res an stoc) o!tions. eri*ati*e$t$res $t$resH A f$t$re is a contract to &$y or se%% the $ner%yin" asset for a s!ecific !rice at a !reeter'ine ti'e. Thro$"h )ar*yon%ine.co'# yo$ can no( trae in ine8 an stoc) f$t$res on the NSE. In f$t$res train"# yo$ ta)e &$yUse%% !ositions in ine8 or stoc):s; contracts ha*in" a %on"er contract !erio of $! to > 'onths. Train" in f$t$res is si'!%e\ If# $rin" the co$rse of the contract %ife# the !rice 'o*es in yo$r fa*o$r :i.e. rises in case yo$ ha*e a &$y !osition or fa%%s in case yo$ ha*e a se%% !osition;# yo$ 'a)e a !rofit. eri*ati*eO!tions O!tionsH An o!tion is a contract# (hich "i*es the &$yer the ri"ht to &$y or se%% shares at a s!ecific !rice# on or &efore a s!ecific ate. or this# the &$yer has to !ay to the se%%er so'e 'oney# (hich is ca%%e !re'i$'. There is no o&%i"ation on the &$yer to co'!%ete the transaction if the !rice is not fa*o$ra&%e to hi'. To ta)e the &$yUse%% !osition on ine8Ustoc) o!tions# yo$ ha*e to !%ace certain !ercenta"e of orer *a%$e as 'ar"in. ith o!tions train"# yo$ can %e*era"e on yo$r train" %i'it &y ta)in" &$yUse%% !ositions '$ch 'ore than (hat yo$ co$% ha*e ta)en in cash se"'ent. Ca%% O!tion has the Ri"ht &$t not the O&%i"ation to F$rchase the 7ner%yin" Asset at the s!ecifie stri)e !rice &y !ayin" a !re'i$'# (hereas the Se%%er of the Ca%% has the o&%i"ation of se%%in" the 7ner%yin" Asset at the s!ecifie Stri)e !rice. F$t O!tion has the Ri"ht &$t not the O&%i"ation to Se%% the 7ner%yin" Asset at the s!ecifie stri)e !rice &y !ayin" a !re'i$'# (hereas the Se%%er of the F$t has the o&%i"ation of &$yin" the 7ner%yin" Asset at the s!ecifie Stri)e !rice. By !ayin" %esser a'o$nt of !re'i$'# yo$ can create !ositions $ner OFTIONS an ta)e a*anta"e of 'ore train" o!!ort$nities.
C$rrency C$rrency Deri*ati*es C$rrency Deri*ati*es has a%so e'er"e as an i'!ortant an interestin" ne( asset c%ass for in*estors. C$rrency o!tions (o$% !ro*ie an o!!ort$nity to ta)e a *ie( on e8chan"e rate an f$%fi%% &oth in*est'ent an he"in" o&6ecti*es. A*anta"es of C$rrency Deri*ati*esH Train" ho$rs of 3H33 a' to 31H33 !' !ro*ie 'ore train" o!!ort$nities Trae in !ro'inent c$rrencies %i)e 7S Do%%ar# E7RO# Fo$n# Yen a"ainst Inian R$!ee Rea% ti'e an trans!arent c$rrency rates in co'!arison to OTC rates No Co$nter!arty Defa$%t ris) $e to sett%e'ent "$arantee &y re"$%ate c%earin" ho$se Lo( Ta8ation :No STT an CTT; Dai%y Cash Sett%e'ent in INR *ia MTM :Mar) to Mar)et; Kar*y on%ine offers yo$ a si'!%e an con*enient train" ti!s to trae an he"e yo$r c$rrency ris) in fo$r !air of c$rrencies 7S Do%%ars :7SD;# E$ro :E7R;# Great Britain Fo$n :GBT; an 5a!anese Yen :5FY;. By offerin" yo$ the choice of train" in ifferent asset c%ass of c$rrencies (e offer yo$ the o!!ort$nity to i*ersify yo$r !ortfo%io. e a%so offer a*isory an &ro)era"e ser*ices for the Inian c$rrency eri*ati*e 'ar)ets. e !ro*ie on%ine train" !%atfor' to o$r c%ients that ena&%e the' to trae (hene*er they choose (hi%e recei*in" instant !rofessiona% s$!!ort on (here to in*est. ith o$r !o(erf$% e8!ertise in financia% ser*ices that e8ists across Inia# a%on" (ith an en*ia&%e techno%o"ica% e"e# (e are a%% set to &rin" to yo$ the o!!ort$nity of in*estin" in the ra!i%y "ro(in" c$rrency 'ar)et. The c$rrency eri*ati*es 'ar)et (i%% &e an ae a*anta"e to yo$r !ortfo%io as it (i%% he%! to 'ana"e yo$r !rice ris)s an a to yo$r in*est'ent a*en$es
AREA OF OPERATIONS-GLOBALNATIONALREGIONAL
T0e Kr2 Gr#up !" pre8!er !4,e.r,e5 1!44/!; "er!/e" pr#!5er? r43e5 8#4. ,0e ,#p-( !4 ,0e /#u4,r2 /r#"" !," =u"!4e"" "e.8e4,"6 T0e Gr#up "er!/e" #er )& 8!;;!#4 !45!!5u; !4e",#r" !4 r!#u" /p/!,!e"? 45 pr#!5e" !4e",#r "er!/e" ,# #er *&& /#rp#r,e 0#u"e"6 Kr2 Gr#up e",=;!"0e5 !," pre"e4/e ,0r#u.0 :!5e 4e,:#r3 #1 #er >(& =r4/0e"? #r && #11!/e" /#er!4. !4 e/e"" #1 >&& /!,!e" 45 ,#:4"6
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COMPETITORS OF KARVY
A i*ersifie financia% ser*ices "ro$! (ith a !anInia !resence an !resence in '$%ti!%e internationa% %ocations# Re%i"are Enter!rises Li'ite :REL; offers a co'!rehensi*e s$ite of
c$sto'erfoc$se financia% !ro$cts an ser*ices tar"ete at retai% in*estors# hi"h net (orth ini*i$a%s an cor!orate an instit$tiona% c%ients. REL# a%on" (ith its 6oint *ent$re !artners# offers a ran"e of !ro$cts an ser*ices in Inia# inc%$in" asset 'ana"e'ent# %ife ins$rance# (ea%th 'ana"e'ent# e9$ity an co''oity &ro)in"# in*est'ent &an)in"# %enin" ser*ices# !ri*ate e9$ity an M$t$a% $n. ith a *ie( to e8!an an i*ersify# REL o!erates in the %ife ins$rance s!ace $ner JAe"on Re%i"are Life Ins$rance Co'!any Li'iteJ an has %a$nche IniaJs first (ea%th 'ana"e'ent 6oint *ent$re $ner the &ran na'e JRe%i"are Mac9$arie Fri*ate ea%thJ. REL o!erates fro' se*en o'estic re"iona% offices# ?> s$&re"iona% offices# an has a !resence in ? cities an to(ns contro%%in" 0#>@] &$siness %ocations a%% o*er Inia.
The Inia Info%ine "ro$!# co'!risin" the ho%in" co'!any# Inia Info%ine Li'ite an its (ho%%yo(ne s$&siiaries# stra%e the entire financia% ser*ices s!ace (ith offerin"s ran"in" fro' E9$ity research# E9$ities an eri*ati*es train"# Co''oities train"# Fortfo%io Mana"e'ent Ser*ices# M$t$a% $ns# Life Ins$rance# i8e e!osits# GoI &ons an other s'a%% sa*in"s instr$'ents to %oan !ro$cts an In*est'ent &an)in". Inia Info%ine a%so o(ns an 'ana"es the (e&sites (((.iniainfo%ine.co' an (((.1!aisa.co' The co'!any has a net(or) of @4 &$siness %ocations :&ranches an s$&&ro)ers; s!rea across >41 cities an to(ns. It has 'ore than 33#333 c$sto'ers.
Shrira' insi"ht Share Bro)ers Lt. (as incor!orate in 01< it (as !ro'ote &y !rofessiona% entre!rene$rs an inc$&ate &y Shrira' "ro$!. It co''ence o!erations (ith cor!orate 'e'&ershi! on NSE in cash se"'ent in 04. It !ro*ies c$sto'ers (ith access to E9$ity# E9$ity an Co''oity Deri*ati*es# M$t$a% $ns# IFOs# Life an Genera% Ins$rance !ro$cts an Go% Coins. Shrira' Insi"ht Share Bro)ers Lt. is the stoc) &ro)in" ar' of 0? crore :>.2&n; Shrira' "ro$!# a na'e to rec)on (ith in the financia% ser*ices sector for the !ast > ecaes an 'ar)et %eaer in tr$c) finance. Shrira' Insi"ht has so'e cor!orate *ision to achie*e the s$ccess %aer.
Re%iance Money# a Re%iance Ca!ita% co'!any an !art of the Re%iance Ani% Dhir$&hai A'&ani Gro$! is a co'!rehensi*e financia% ser*ices an so%$tion !ro*ier. It is a onesto! sho!# !ro*iin" entoen financia% so%$tions :inc%$in" 'o&i%e an (e&&ase ser*ices;. It has the %ar"est non&an)in" istri&$tion channe% (ith o*er 03#333 o$t%ets an 23#333 to$ch!oints s!rea across 1#041 citiesU to(ns< caterin" to the i*erse nees of o*er > 'i%%ion e8istin" c$sto'ers. Re%iance Money enea*ors to chan"e the (ay in*estors transact in financia% 'ar)ets an a*ai%s financia% ser*ices. It !ro*ies c$sto'ers (ith access to E9$ity# E9$ity an Co''oity Deri*ati*es# Offshore In*est'ents# Fortfo%io Mana"e'ent Ser*ices# ea%th Mana"e'ent Ser*ices# In*est'ent Ban)in"# M$t$a% $ns# IFOs# Life an Genera% Ins$rance !ro$cts an Go% Coins. C$sto'ers can a%so a*ai% Loans# Creit Car# Money Transfer an Money Chan"in" ser*ices.
7NICON is a financia% ser*ices co'!any (hich has e'er"e as a onesto! in*est'ent so%$tions !ro*ier. It (as fo$ne in 233? &y t(o *isionary an f%a'&oyant entre!rene$rs# Mr. Ga6enra Na"!a% an Mr. Ra' M. G$!ta# (ho !ossess e8!ertise in the fie% of inance. The co'!any is hea9$artere in Ne( De%hi# an has its Cor!orate office in M$'&ai (ith re"iona% offices in Ko%)ata# Chennai# yera&a an Noia. 7NICON is a !rofessiona%%y 'ana"e co'!any %e &y a tea' (ith o$tstanin" 'ana"eria% ac$'en an c$'$%ati*e e8!erience of 'ore than ?33 'an years in the financia% 'ar)ets The Co'!any is s$!!orte &y 'ore than ?133 7niconians an has a tea' of o*er 33 &$siness offices in 2>1 cities across Inia an a c$sto'er &ase of o*er 2#33#333.
Kota) Sec$rities Lt. 033 s$&siiary of Kota) Mahinra Ban) is one of the o%est an %ar"est &ro)in" fir's in the In$stry. Kota) Sec$rities offers inc%$e stoc) &ro)in" thro$"h the &ranch an Internet# In*est'ents in IFO# M$t$a% f$ns an Fortfo%io 'ana"e'ent ser*ice. Kota) Sec$rities is a%so a e!ository !artici!ant (ith Nationa% Sec$rities De!ository Li'ite :NSDL;
an Centra% De!ository Ser*ices Li'ite :CDSL;# Kota) !rocess 'ore than ?33333 traes a ay (hich is '$ch hi"her e*en than so'e of the reno(ne internationa% &ro)ers. The Net(or) of Kota) Sec$rities s!ans o*er >>0 cities (ith ?> o$t%ets. Kota) Sec$rities Li'ite has Rs. 21 crore of Assets 7ner Mana"e'ent :A7M; as of >3th 5$ne# 233. The !ortfo%io Mana"e'ent Ser*ice !ro*ies to! c%ass ser*ice# caterin" to the hi"h en of the 'ar)et. Fortfo%io Mana"e'ent fro' Kota) Sec$rities co'es as an ans(er to those (ho (o$% %i)e to "ro( e8!onentia%%y on the crest of the stoc) 'ar)et# (ith the &ac)in" of an e8!ert.
ACHIEVEMENTAWARD
THE SKOCH BSE ORDER OF MERIT AWARD AND THE SKOCH BSE ASPIRING NATION AWARD KARVY COMTRADE LIMITED RECEIVED “MARKET ECELLENCE AWARD? COMMODITIES - METAL” IN EE MARKET ECELLENCE AWARDS %&'* HELD AT THE TAJ MAHAL PALACE HOTEL? MUMBAI ON *TH AUGUST6 THE HON7BLE UNION MINISTER FOR POWER? RENEWABLE ENERGY AND MINING? MR6 PIYUSH GOYAL HANDED OVER THE PRESTIGIOUS AWARD TO KCTL REPRESENTATIVE6
THE SKOCH BSE ORDER OF MERIT AWARD AND THE SKOCH BSE ASPIRING NATION AWARD MR6 RAJAT PARTHASARATHY? DIRECTOR? KARVY GROUP AND MR6 RAJIV RANJAN SINGH? VICE-PRESIDENT 9 BUSINESS HEAD - STOCK BROKING RECEIVING AWARDS FROM INDIA7S PREMIER STOCK ECHANGE BSE - THE SKOCH BSE ORDER OF MERIT AWARD AND THE SKOCH BSE ASPIRING NATION AWARD - IN RECOGNITION OF ITS EFFORTS TO EDUCATE? EMPOWER AND HELP CREATE AN ENLIGHTENED CORPS OF FINANCIAL MARKET INVESTORS6
MR6 SUDHENDOO GANDHI? GM? KSBL? RECEIVING THE QNSDL STAR PERFORMER AWARD %&'>” FOR HIGHEST ASSET VALUE
MR6 SUSHIL SINHA? BUSINESS HEAD? KCTL 9 MR6 SURESH RAVAL? GENERAL MANAGER? KCTL RECEIVING THE BROKER WITH BEST CORPORATE DESK FOR COMMODITY BROKING7 AWARD FROM HON7BLE FINANCE MINISTER THEN - SRI PRANAB MUKERJEE AT THE BLOOMBERG UTV FINANCIAL LEADERSHIP AWARDS %&''
MR6 C PARTHASARATHY? CHAIRMAN? KARVY GROUP? RECEIVING THE LARGEST E-BROKING HOUSE IN INDIA7 AWARD AT THE DUN 9 BRADSTREET BSE E@UITY BROKING AWARDS %&'&
KARVY STOCK BROKING LIMITED %&'> WON THE PRESTIGIOUS QNSDL STAR PERFORMER AWARD %&'> FOR HIGHEST ASSET VALUEQ6 ORGANIED BY THE NATIONAL SECURITIES DEPOSITORY? THE NSDL STAR PERFORMERS AWARDS RECOGNIE THE BEST PERFORMERS IN THE SECURITIES AND DEPOSITORIES SPACE6 THE AWARD CEREMONY WAS ORGANIED ON SATURDAY? DECEMBER %&? %&'>? AT TAJ COROMADEL? CHENNAI6 KARVY HAS WON THIS AWARD CONSECUTIVELY FOR LAST TWO YEARS6
%&'&
QLARGEST E-BROKING HOUSE IN INDIAQ AT BSE E@UITY BROKING AWARDS %&'& BY DUN 9 BRADSTREET HELD IN ITC GRAND MARATHA? MUMBAI6 THIS AWARD IS BASED ON THE STUDY CARRIED OUT BY THE WORLD7S LEADING PROVIDER OF BUSINESS INFORMATION? KNOWLEDGE AND INSIGHT? DUN 9 BRADSTREET IN ASSOCIATION WITH THE OLDEST STOCK ECHANGE IN INDIA? THE BOMBAY STOCK ECHANGE6
THE BSE-D9B E@UITY BROKING AWARDS RECOGNIES THE BROKERAGE FIRMS BASED ON THE NUMBER OF ONLINE ACCOUNTS? VOLUME OF ONLINE TRADE? AND SERVICE DELIVERY OF THEIR ONLINE TRADING PLATFORM6 KARVY STOCK BROKING LIMITED HAS WON THIS PRESTIGIOUS AWARD FOR ITS STATE OF THE ART? IN-HOUSE DEVELOPED KARVYONLINE? A COMPREHENSIVE ONLINE INVESTMENT PLATFORM THAT ENABLES INVESTORS TO INVEST? ANYTIME FROM ANYWHERE6
%&&) BAGGED ACE AWARD BY RECEIVING THE COVETED ANNUAL AWARD FOR %&&* FOR QBEST CEO? INITIATING HR PRACTICES”? BY? THE UTTAR PRADESH CHAPTER OF NATIONAL INSTITUTE OF PERSONNEL MANAGEMENT NIPM6 THE AWARD HAS BEEN CONFERRED TO MR6 C PARTHASARATHY? CMD? KARVY GROUP? FOR HIS CONTRIBUTION TO HR PRACTICES IN LUCKNOW? ORGANIED BY UP CHAPTER OF NIPM6
%&&) QAMITY CORPORATE ECELLENCEQ AWARD AT THE TH INTERNATIONAL BUSINESS SUMMIT AND RESEARCH CONFERENCE-INBUSH INTERNATIONAL BUSINESS HORION WHICH WAS HELD AT A GLITTERING FUNCTION IN NOIDA6 THIS AWARD WAS CONFERRED BY AMITY INTERNATIONAL BUSINESS SCHOOL? NOIDA6
%&&* ISTD QVIVEKANANDA NATIONAL AWARDQ FOR ECELLENCE IN HRD 9 TRAINING
%&&> QBEST DEPOSITORY PARTICIPANT IN THE COUNTRYQ AWARD
KARVY COMTRADE LIMITED %&'> WON THE PRESTIGIOUS EE BUSINESS AWARD FOR THE QBEST AGRI6 ANALYSTQ %&'> IN THE FIFTH EDITION OF INDIA7S BEST MARKET ANALYST AWARDS ON SATURDAY? '+TH DEC6 %&'> AT THE LALIT IN MUMBAI6
%&'' AWARDED THE QBROKER WITH BEST CORPORATE DESK FOR COMMODITY BROKINGQ AT THE PRESTIGIOUS BLOOMBERG UTV FINANCIAL LEADERSHIP AWARDS %&'' HELD IN HOTEL TAJ LANDSEND? MUMBAI6 HON7BLE FINANCE MINISTER OF INDIA THEN? SHRI6 PRANAB MUKERJEE WAS THE CHIEF GUEST6 THE AWARDS HAVE BEEN DECIDED BY EMINENT JURY CONSISTING OF REPUTED ECONOMISTS? MANAGEMENT 9 FINANCIAL CONSULTANTS6
BLOOMBERG UTV FINANCIAL LEADERSHIP AWARDS HAVE BEEN INSTITUTED TO ACKNOWLEDGE THE CONTRIBUTION OF THE COUNTRY7S FINANCIAL CHAMPIONS FOR ETRAORDINARY WORK DONE IN FINANCIAL SECTOR6 THIS AWARD IS A REFLECTION OF KARVY COMTRADE - CORPORATE DESK7S UNPARALLELED STRENGTHS IN PROVIDING UNI@UE RISK MANAGEMENT STRATEGIES AND HEDGING CALCULATORS FOR CORPORATES6 KARVY COMTRADE7S ABILITY TO HANDLE LARGE VOLUMES OF TRADE6 EFFICIENTLY WITH PROMPT? ACCURATE AND TAILOR-MADE SERVICES BY A TALENTED POOL OF PROFESSIONALS ENSURES THAT KARVY REMAINS RELEVANT TO CLIENT AT ALL TIMES6
%&'' ADJUDGED AS THE QBEST ANALYST IN BASE METAL CATEGORYQ AT THE PRESTIGIOUS QBEST MARKET ANALYSTS AWARDS %&''Q BY EE BUSINESS IN ASSOCIATION WITH NCDE NATIONAL COMMODITY 9 DERIVATIVES ECHANGE LIMITED6 THE AWARD CEREMONY WAS GRACED WITH THE PRESENCE OF EMINENT DIGNITARIES6
EE BUSINESS BEST MARKET ANALYST AWARDS HAVE BEEN INSTITUTED TO HONOUR THE CONTRIBUTIONS OF INDIA7S LEADING FINANCIAL EPERTS IN EMPOWERING THE RETAIL INVESTORS6 THE NOMINATIONS FOR THE AWARDS WERE INVITED FROM COMMODITIES 9 STOCK BROKING COMPANIES AND FUND HOUSES AND WERE BEING JUDGED ON OVERALL RETURNS ACHIEVED FOR THE STOCKS? COMMODITIES? SECTORS AND COMPANIES? THE ANALYSTS TRACKED FROM APRIL %&'& TO DECEMBER %&'&6
C0p,er %
. REVIEW OF LITERATURE
Me4!4. 45 5e1!4!,!#4$
Accorin" to Fhi%i! Kot%er +C#8pe,!,#r A4;2"!" refers to the !rocess of ientifyin" )ey co'!etitors# assessin" their o&6ecti*es# strate"ies# stren"th an (ea)nesses# an reaction !atterns# an se%ectin" (hich co'!etitors to attac) or a*oi./ Once a co'!any ientifies its !ri'ary co'!etitors# it '$st ascertain their strate"ies# o&6ecti*es# stren"th an (ea)nesses. S,r,e.!e"$ A "ro$! of fir's fo%%o(in" the
sa'e strate"y in a "i*en tar"et 'ar)et is ca%%e a
strate"ic "ro$!. O=
is each co'!etitor see)in" in the 'ar)et!%aceQ hat ri*es each co'!etitor,s &eha*iorQ Many factors sha!e a co'!etitor,s o&6ecti*es# inc%$in" sie# history# c$rrent 'ana"e'ent# an financia% sit$ation. If the co'!etitor is a i*ision of a %ar"er co'!any# it is i'!ortant to )no( (hether the !arent co'!any is r$nnin" it for "ro(th# !rofits# or 'i%)in" it. S,re4.,0" 45 We34e""e"$ A co'!any nees to "ather infor'ation a&o$t each co'!etitor,s
stren"th an (ea)nesses. In "enera%# a co'!any sho$% 'onitor three *aria&%es (hen ana%yin" co'!etitorsH =
Share of 'ar)etH the co'!etitor,s share of the tar"et 'ar)et.
=
Share of 'inH the !ercenta"e of c$sto'ers (ho na'e the co'!etitor in res!onin" to the state'ent# +Na'e the first co'!any that co'es to 'in in this in$stry./
=
Share of heartH the !ercenta"e of c$sto'ers (ho na'e the co'!etitors in res!onin" to the state'ent# +Na'e of the co'!any fro' (hich yo$ (o$% !refer to &$y the !ro$ct/. Co'!anies that 'a)e steay "ains in 'in share an heart share (i%% ine*ita&%y 'a)e "ains in 'ar)et share an !rofita&i%ity.
To i'!ro*e 'ar)et share# 'any co'!anies &ench'ar) their 'ost s$ccessf$% co'!etitors# as (e%% as other (or%c%ass !erfor'ers. I5e4,!12!4. /#8pe,!,#r"$ Nor'a%%y# ientifyin" co'!etitors (o$% see' a si'!%e tas). At the
narro(est %e*e%# a co'!any can efine its co'!etitors as other co'!anies offerin" si'i%ar !ro$cts an ser*ices to the sa'e c$sto'ers at si'i%ar !rices. A""e""!4. C#8pe,!,#r"$ a*in" ientifie the 'ain co'!etitors# 'ar)etin" 'ana"e'ent no(
as)sH hat are co'!etitor,s o&6ecti*es^(hat oes each see) in the 'ar)et!%aceQ hat is each co'!etitor,s strate"yQ hat are *ario$s co'!etitor,s stren"th an (ea)nesses# an ho( (i%% each react to actions the co'!any 'i"ht ta)eQ =
De,er8!4!4. C#8pe,!,#r7" O=
'i8 of o&6ecti*es. The
co'!any (ants to )no( the re%ati*e i'!ortance that a co'!etitor !%aces on c$rrent !rofita&i%ity# 'ar)et share "ro(th# cash f%o(# techno%o"ica% %eaershi!# ser*ice %eaershi!# an other "oa%s. Kno(in" a co'!etitor,s 'i8 of o&6ecti*es re*ea%s (hether the co'!etitor is satisfie (ith its c$rrent sit$ation an ho( it 'i"ht react to ifferent co'!etiti*e actions. F#r e8p;e? a co'!any that !$rs$es %o(cost %eaershi! (i%% react '$ch 'ore stron"%y to a co'!etitor,s costre$cin" 'an$fact$rin" &rea)thro$"h than to the sa'e co'!etitor,s a*ertisin" increase. =
I5e4,!12!4. C#8pe,!,#r7" S,r,e.!e"$ The
'ore that one fir',s rese'&%es another fir',s
strate"y# the 'ore the t(o fir's co'!%ete. In 'ost in$stries# the co'!etitors can &e sorte into "ro$!s that !$rs$e ifferent strate"ies. A strate"ic "ro$! is a "ro$! of fir's in an in$stry fo%%o(in" the sa'e or a si'i%ar strate"y in a "i*en tar"et 'ar)et. =
A""e""!4. C#8pe,!,#r7" S,re4.,0 45 We34e""e"$ Mar)eters nee to assess each
co'!etitor,s stren"th an (ea)nesses caref$%%y in orer to ans(er the critica% 9$estionH hat can o$r co'!etitors oQ As a first ste!# co'!anies can "ather ata on each co'!etitor,s "oa%s# strate"ies# an !erfor'ance o*er the !ast fe( years. A'itte%y# so'e of this infor'ation (i%% &e har to o&tain. or e8a'!%e# &$siness to &$siness 'ar)eters fin it har to esti'ate co'!etitors, 'ar)et shares &eca$se they o not ha*e the sa'e synicate ata ser*ices that are a*ai%a&%e to cons$'er !ac)a"e"oos co'!anies. Co'!anies nor'a%%y %earn a&o$t their co'!etitors stren"th an (ea)nesses thro$"h seconary ata# !ersona% e8!erience# an (or of 'o$th. They can a%so con$ct !ri'ary 'ar)etin"
research (ith c$sto'ers# s$!!%iers# an ea%ers. Or they can &ench'ar) the'se%*es a"ainst other fir's# co'!arin" the co'!any,s !ro$cts an !rocesses to those of co'!etitors or %eain" fir's in other in$stries to fin (ays to i'!ro*e 9$a%ity an !erfor'ance. Bench'ar)in" has &eco'e a !o(erf$% too% for increasin" a co'!any,s co'!etiti*eness. =
E",!8,!4. C#8pe,!,#r7" Re/,!#4"$ ne8t# the co'!any (ants to )no(H (hat (i%% o$r
co'!etitors oQ A co'!etitor,s o&6ecti*es# strate"ies# an stren"th an (ea)nesses "o a %on" (ay to(ar e8!%ainin" its %i)e%y actions. They a%so s$""est its %i)e%y rections to co'!any 'o*es s$ch as !rice c$ts# !ro'otion increases# or ne(!ro$ct intro$ctions. In aition# each co'!etitor has a certain !hi%oso!hy of oin" &$siness# a certain interna% c$%t$re an "$iin" &e%iefs. Mar)etin" 'ana"ers nee a ee! $nerstanin" of a "i*en co'!etitor,s 'enta%ity if they (ant to antici!ate ho( the co'!etitor (i%% act or react.
Se;e/,!4. /#8pe,!,#r" ,# A,,/3 45 A#!5
A co'!any has a%reay %ar"e%y se%ecte its 'a6or co'!etitors thro$"h !rior ecisions on c$sto'er tar"ets# istri&$tion channe%s# an 'ar)etin"'i8 strate"y. Mana"e'ent no( '$st ecie (hich co'!etitors to co'!%ete a"ainst 'ost *i"oro$s%y.
S,r#4. #r We3 C#8pe,!,#r"$
The co'!any can foc$s on one of se*era% c%asses of co'!etitors. Most co'!anies !refer to co'!%ete a"ainst (ea) co'!etitors. This re9$ires fe(er reso$rces an %ess ti'e. B$t in the !rocess# the fir' 'ay "ain %itt%e. Yo$ co$% ar"$e that the fir' a%so sho$% co'!%ete (ith stron" co'!etitors in orer to shar!en its a&i%ities. A $sef$% too% for assessin" co'!etitor stren"ths an (ea)nesses is c$sto'er *a%$e ana%ysis. The ai' of c$sto'er *a%$e ana%ysis is to eter'ine the &enefits that tar"et c$sto'ers *a%$e an ho( c$sto'ers rate the re%ati*e *a%$e of *ario$s co'!etitor,s offers.
C;#"e #r D!",4, C#8pe,!,#r"$
Most co'!anies (i%% co'!ete (ith c%ose co'!etitors those that rese'&%e the' 'ost rather than istant co'!etitors. Th$s# Ni)e co'!etes 'ore a"ainst Aias than a"ainst Ti'&er%an. An tar"et co'!etes (ith a%Mart rather than a"ainst Nei'an Marc$s or Norstro'.
“G##5” #r “B5” C#8pe,!,#r"
A co'!any rea%%y nees an &enefits fro' co'!etitors. The e8istence of co'!etitors res$%ts in se*era% strate"ic &enefits. Co'!etitors 'ay he%! increase tota% e'an. They 'ay share the costs of 'ar)et an !ro$ct e*e%o!'ent an he%! to %e"iti'ie ne( techno%o"ies. They 'ay ser*e %essattaracti*e se"'ents or %ea to 'ore !ro$ct ifferentiation. ina%%y# they %o(er the antitr$st ris) an i'!ro*e &ar"ainin" !o(er *ers$s %a&or or re"$%ators. C#8pe,!,!e S,r,e.!e"$ a*in" ientifie an e*a%$ate
its 'a6or co'!etitors# the co'!any
no( '$st esi"n &roa co'!etiti*e 'ar)etin" strate"ies &y (hich it can "ain co'!etiti*e a*anta"e thro$"h s$!erior c$sto'er *a%$e. B$t (hat &roa 'ar)etin" strate"ies 'i"ht the co'!any $seQ hich ones are &est for a !artic$%ar co'!any# or for the co'!any,s ifferent i*isions an !ro$ctsQ
B"!/ /#8pe,!,!e S,r,e.!e"
A%'ost three ecaes a"o#Michae% Forter s$""este fo$r &asic co'!etiti*e !ositionin" strate"ies that co'!anies can fo%%o( three (innin" strate"ies an one %osin" one. The three (innin" strate"ies inc%$eH =
O*era%% cost %eaershi!H ere the co'!any (or)s har to achie*e the %o(est !ro$ction an istri&$tion costs. Lo( costs %et it !rice %o(er than its co'!etitors an (in a %ar"e 'ar)et share. Te8as Instr$'ents# De%%# an a%Mart are %eain" !ractitioners of this strate"y.
=
DifferentiationH ere the co'!any concentrates on creatin" a hi"h%y iffentiate !ro$ct %ine an 'ar)etin" !ro"ra' so that it co'es across as the c%ass %eaer in the in$stry. Most c$sto'ers (o$% !refer to o(n this &ran if its !rice is not too hi"h. IBM an Cater!i%%ar fo%%o( this strate"y in infor'ation techno%o"y an ser*ices an hea*y constr$ction e9$i!'ent# res!ecti*e%y.
=
oc$sH ere the co'!any foc$ses its effort ser*in" a fe( 'ar)et se"'ents (e%% rather than "oin" after the (ho%e 'ar)et.
Se;e/,!4. /u",#8er"$ As !art of the co'!etiti*e ana%ysis# fir's '$st e*a%$ate its c$sto'er &ase
an thin) a&o$t (hich c$sto'ers it,s (i%%in" to %ose an (hich it (ants to retain. One (ay to i*ie $! the c$sto'er &ase in ter's of (hether a c$sto'er is *a%$a&%e an *$%nera&%e# creatin" a "ri of fo$r se"'ents as a res$%t< see &e%o( each se"'ent s$""ests ifferent co'!etiti*e acti*ities. Vu;4er=;e V;u=;e
N#4 Vu;4er=;e
These c$sto'ers are !rofita&%e These c$sto'ers are %oya% an &$t not co'!%ete%y ha!!y (ith !rofita&%e. Don,t ta)e the' for
N#, V;u=;e
the co'!any. in o$t an
"rante &$t 'aintain 'ar"ins
aress their so$rces of
an rea! the &enefits of their
*$%nera&i%ity to retain the'. These c$sto'ers are %i)e%y to
satisfaction. These $n!rofita&%e c$sto'ers
efect. Let the' "o or e*en
are ha!!y. Try to 'a)e the'
enco$ra"e their e!art$re.
*a%$a&%e or *$%nera&%e.
SWOT A4;2"!" is a strate"ic !%annin" 'etho $se to
e*a%$ate the Stren"ths#
Wea)nesses# O !!ort$nities# an Threats in*o%*e in a !ro6ect or in a &$siness *ent$re. It
in*o%*es s!ecifyin" the o&6ecti*e of the &$siness *ent$re or !ro6ect an ientifyin" the interna% an e8terna% factors that are fa*ora&%e an $nfa*ora&%e to achie*in" that o&6ecti*e. SWOT A4;2"!" has one $rin" the
!re!aration of this !ro6ect. It he%!s to ana%yse an
e*a%$ate the co'!any,s stren"thU(ea)nesses an o!!ort$nity an threats. Co'!any,s stren"th an (ea)ness he%!s to $nerstan their 'ar)et strate"ies (hich they a!!%y in the 'ar)et!%ace in orer to attract ne( c$sto'ers as (e%% as ca!t$rin" the insi"ht of e8istin" c$sto'ers a%so. O!!ort$nity an threats eter'ines the co'!any,s ne( $!%ift'ent an (hat are the &arriers co'es in front of the co'!any (hich creates iffic$%ties to enhance the 'ar)et "ro(th an increase in 'ar)et share.
A SWOT A4;2"!" is esi"ne to ientify the en*iron'ent in (hich an or"aniation is o!eratin". Doin" so ais in the e*e%o!'ent of co''$nication strate"ies. or the !$r!ose of a s(ot ana%ysis# interna% factors are those thin"s o*er (hich an or"aniation has so'e 'eas$re of contro%. E8terna% factors are those thin"s o*er (hich an or"aniation as no contro%. =
S,re4.,0" p#"!,!e !4,er4; 1/,#r"$ (hat o
(e see as o$r or"anisation,s
!resent stren"ths# es!ecia%%y as they re%ate to the iss$es (e !resent%y confrontin"Q =
We34e""e" 4e.,!e !4,er4; 1/,#r"$ (hat are
o$r or"aniation,s !resent
(ea)nesses# es!ecia%%y as they re%ate to o$r co'!etitorsQ Re'e'&er that a co'!etitor# in this conte8t# oes not necessari%y 'ean a ri*a% co'!any# !ro$ct# ser*ice or !oint of *ie(. It co$% &e anythin" that co'!etes for the attention of the !$&%ics &ein" tar"ete. =
Opp#r,u4!,!e" p#"!,!e e,er4; 1/,#r"$ (hat !otentia% o!!ort$nities e8ist in
the f$t$re es!ecia%%y as they re%ate to the iss$es (e are !resent%y confrontin"Q =
T0re," 4e.,!e e,er4; 1/,#r"$ (hat are the threats (e face
in the f$t$re
an# therefore# '$st &e !re!are to factQ Re'e'&er that a threat# in this conte8t# oes not necessari%y 'ean a irect threat. It can &e anythin" that can !re*ent an or"aniation fro' reachin" its "oa%s. T0e SWOT A4;2"!" Gr!5 S,re4.,0"
Opp#r,u4!,!e"
:Interna% U Fositi*e;
:E8terna% U Fositi*e;
We34e""e"
T0re,"
:Interna% U Ne"ati*e;
:E8terna% U Ne"ati*e;
C#8pe,!,!e 1#r/e"
M!/0e; p#r,er
has ientifie fi*e forces that eter'ine the intrinsic %on"r$n
attracti*eness of a 'ar)et or 'ar)et se"'entH in$stry co'!etitors# !otentia% entrants#
s$&stit$tes# &$yers# an s$!!%iers. is 'oe% is sho(n &e%o(. The threats these forces !ose are as fo%%o(sH =
T0re, #1 !4,e4"e "e.8e4, r!;r2$ A
se"'ent is $nattracti*e if it a%reay contains
n$'ero$s# stron"# or a""ressi*e co'!etitors. It,s e*en 'ore $nattracti*e if it,s sta&%e or ec%inin"# if !%ant ca!acity '$st &e ae in %ar"e incre'ents# if fi8e costs or e8it &arriers are hi"h# or if co'!etitors ha*e hi"h sta)es in stayin" in the se"'ent. These conitions (i%% %ea to fre9$ent !rice (ars# a*ertisin" &att%es# an ne( !ro$ct intro$ctions an (i%% 'a)e it e8!ensi*e to co'!%ete. The ce%%$%ar !hone 'ar)et has seen fierce co'!etition $e to se"'ent ri*a%ry. =
T0re, #1 4e: e4,r4,"$ The
'ost attracti*e se"'ent is one in (hich entry &arriers
are hi"h an e8it &arriers are %o(. e( ne( fir's can enter the in$stry# an !oor%y !erfor'in" fir's can easi%y e8it. hen &oth entry an e8it &arriers are hi"h# !rofit !otentia% is hi"h# &$t fir's face 'ore ris) &eca$se !oorer!erfor'in" fir's stay in an fi"ht it o$t. hen &oth entry an e8it &arriers are %o(. The (orst case is (hen entry &arriers are %o( an e8it &arriers are hi"hH here fir's enter $rin" "oo ti'es &$t fin it har to %ea*e $rin" &a ti'es. The res$%t is chronic o*erca!acity an e!resse earnin"s for a%%. The air%ine in$stry has %o( entry &arriers &$t hi"h e8it &arriers# %ea*in" a%% carriers str$""%in" $rin" econo'ic o(nt$rns. =
T0re, #1 "u=",!,u,e pr#5u/,"$
A se"'ent is $nattracti*e (hen there are act$a% or
!otentia% s$&stit$te for the !ro$ct. S$&stit$tes !%ace a %i'it on !rices an on !rofits. If techno%o"y a*ances or co'!etition increases in these s$&stit$te in$stries# !rices an !rofits are %i)e%y to fa%%. Greyho$n an A'tra) ha*e seen !rofita&i%ity threatene &y the rise of air tra*e%. =
T0re, #1 =u2er7" .r#:!4. =r.!4!4. p#:er$
A se"'ent is $nattracti*e if &$yers
!ossess stron" or "ro(in" &ar"ainin" !o(er. The rise of retai% "iants s$ch as a% Mart has %e so'e ana%ysts to conc%$e that the !otentia% !rofita&i%ity of !ac)a"e "oos co'!anies (i%% &eco'e c$rtai%e. B$yer,s &ar"ainin" !o(er "ro(s (hen they &eco'e 'ore concentrate or or"anie# (hen the !ro$ct re!resents a si"nificant fraction of the &$yer,s cost# (hen the !ro$ct is $nifferentiate# (hen &$yers, s(itchin" costs are %o(# (hen &$yers are !rice sensiti*e &eca$se of %o( !rofits# or
(hen they can inte"rate $!strea'. To !rotect the'se%*es# se%%ers 'i"ht se%ect &$yers (ho ha*e the %east !o(er to ne"otiate or s(itch s$!!%iers. A &etter efense consists of e*e%o!in" s$!erior offers that stron" &$yers cannot ref$se. =
T0re, #1 "upp;!er"7 .r#:!4. =r.!4!4. p#:er$ A
se"'ent is $nattracti*e if the
co'!any,s s$!!%iers are a&%e to raise !rices or re$ce 9$antity s$!!%ie. Oi% co'!anies s$ch as E88onMo&i%# She%%# BF# an Che*ronTe8aco are at the 'ercy of the %i'ite a'o$nt of oi% reser*es an the actions of oi%s$!!%yin" carte%s s$ch as OFEC. S$!!%iers ten to &e !o(erf$% (hen they are concentrate or or"anie# (hen there are fe( s$&stit$tes# (hen the s$!!%ie !ro$ct is an i'!ortant in!$t# (hen the costs of s(itchin" s$!!%iers are hi"h# an (hen the s$!!%iers can inte"rate o(nstrea'. The &est efenses are to &$i% (in(in re%ationshi!s (ith s$!!%iers or $se '$%ti!%e s$!!%y so$rces.
Cha!ter >
RESEARCH METHODOLOGY
RESEARH METHODOLOGY
Re"er/0 can &e efine
as a scientific an syste'atic search for !ertinent infor'ation
on a s!ecific to!ic. Research is a caref$% in*esti"ation of in9$iry es!ecia%%y thro$"h search for ne( facts in any &ranch of )no(%e"e. In si'!%e ter's# research refers to search for )no(%e"e. Research co'!rises efinin" an reefinin" !ro&%e's# for'$%atin" hy!othesis or s$""este so%$tions co%%ectin"# or"aniin" an e*a%$atin" ata# 'a)in" e$ctions an reachin" conc%$sions an at %ast caref$%%y testin" the conc%$sion to eter'ine (hether they fit the for'$%atin" hy!othesis. Re"er/0 8e,0#5#;#.2 is
a(ay to syste'atica%%y so%*e the research !ro&%e'. It 'ay
$nerstan as a science of st$yin" ho( research is one scientifica%%y. In it# (e st$y the *ario$s ste!s that are "enera%%y ao!te &y the researcher in st$y of his research !ro&%e' a%on" (ith %o"ic &ehin the'.
A Re"er/0 5e"!.4 is a fra'e(or) or &%$e!rint for con$ctin" the research of a !ro6ect. It etai%s the !roce$res necessary for o&tainin" the infor'ation neee. A research esi"n %ays the fo$nation for con$ctin" the !ro6ect. TYPES OF RESEARCH DESIGN H!",#r!/; Re"er/0 De"!.4 The !$r!ose is to co%%ect# *erify# synthesie e*ience to esta&%ish
facts that efen or ref$te yo$r hy!othesis. It $ses !ri'ary so$rces# seconary so$rces# an %ots of 9$a%itati*e ata so$rces s$ch as %o"s# iaries# officia% recors# re!orts# etc. The %i'itation is that the so$rces '$st &e &oth a$thentic an *a%i. C"e 45 F!e;5 Re"er/0 De"!.4 A%so ca%%e ethno"ra!hic research# it $ses irect o&ser*ation
to "i*e a co'!%ete sna!shot of a case that is &ein" st$ie. It is $sef$% (hen not '$ch is )no(n a&o$t a !heno'enon. 7ses fe( s$&6ects. De"/r!p,!e #r Sure2 Re"er/0 De"!.4 It atte'!ts to escri&e an e8!%ain conitions of the
!resent &y $sin" 'any s$&6ects an 9$estionnaires to f$%%y escri&e a !heno'enon. Survey research esi"n Us$r*ey 'ethoo%o"y is one of the 'ost !o!$%ar for issertation research. There are 'any a*anta"es. C#rre;,!#4; #r Pr#"pe/,!e Re"er/0 De"!.4 It atte'!ts to e8!%ore re%ationshi!s to 'a)e
!reictions. It $ses one set of s$&6ects (ith t(o or 'ore *aria&%es for each. Cu"; C#8pr,!e #r E P#", F/,# Re"er/0 De"!.4 This research esi"n atte'!ts to
e8!%ore ca$se an affect re%ationshi!s (here ca$ses a%reay e8ist an cannot &e 'ani!$%ate. It $ses (hat a%reay e8ists an %oo)s &ac)(ar to e8!%ain (hy. Dee;#p8e4,; #r T!8e Ser!e" Re"er/0 De"!.4 Data are co%%ecte at
certain !oints in ti'e
"oin" for(ar. There is an e'!hasis on ti'e !atterns an %on"it$ina% "ro(th or chan"e. Eper!8e4,; Re"er/0 De"!.4 This esi"n is 'ost a!!ro!riate in contro%%e settin"s s$ch as
%a&oratories. The esi"n ass$'es random assignment of s$&6ects an rano' assi"n'ent to "ro$!s :E an C;. It atte'!ts to e8!%ore ca$se an affect re%ationshi!s (here ca$ses can &e 'ani!$%ate to !ro$ce ifferent )ins of effects. Beca$se of the re9$ire'ent of rano' assi"n'ent# this esi"n can &e iffic$%t to e8ec$te in the rea% (or% :non %a&oratory; settin".
@u"! Eper!8e4,; Re"er/0 De"!.4 This research esi"n a!!ro8i'ates the e8!eri'enta%
esi"n &$t oes not ha*e a contro% "ro$!. There is 'ore error !ossi&%e in the res$%ts. Re"er/0 De"!.4$-
The esi"n chosen for this !ro6ect (as +DESCRIFTIVE RESEARC DESIGN/ as (e%% as +EFLORATORY/ in nat$re# (hich is $se (hen the !$r!ose of research isH =
To escri&e the characteristics of certain "ro$!sH
=
To esti'ate the !reiction of !eo!%e in a s!ecifie !o!$%ation (ho &eha*e in a certain (ay.
=
To 'a)e s!ecific !reiction.
T0e ppr#/0e" ,# 5, /#;;e/,!#4 re " 1#;;#:"$
=
Pr!8r2 D,$ These
ata are co%%ecte first ti'e as ori"ina% ata. The ata is recore
as o&ser*e or enco$ntere. Essentia%%y they are ra( 'ateria%s. They 'ay &e co'&ine# tota%e &$t they ha*e not e8tensi*e%y &een statistica%%y !rocesse. S#ur/e" #1 pr!8r2 5,$
In this !ro6ect !ri'ary ata (as co%%ecte thro$"h
=
=
Direct O&ser*ation
=
Fersona% inter*ie(
=
$estionnaire
Se/#45r2 D,$ This
is a%so )no(n as !$&%ishe ata# ata (hich are not ori"ina%%y
co%%ecte &$t rather o&taine fro' !$&%ishe so$rce an statistica%%y !rocesse are )no(n as seconary ata. S#ur/e" #1 "e/#45r2 5,$
=
Different 'an$a%s an oc$'ents
=
Ma"aines
=
e&site
S8p;!4.
S8p;!4. pr#/e5ure H The sa'!%e is se%ecte in a rano' (ay# irres!ecti*e of the' &ein"
in*estors or not or a*ai%in" ser*ices or not. It (as co%%ecte thro$"h !ersona% *isits to the )no(n !erson# &y for'a% an infor'a% ta%)s an thro$"h fi%%in" $! the 9$estionnaire !re!are. S8p;e "!e$
The sa'!%e sie of 'y !ro6ect is %i'ite to 13 on%y. S8p;e 5e"!.4$
Data has &een !resente (ith the he%! of !ie charts. S,,!",!/; H2p#,0e"!"$
A state'ent a&o$t the !ara'eters of one or 'ore !o!$%ation istri&$tors#
(hich is for'$%ate on the &asis of sa'!%e ata. It "i*es !ro!er conc%$sion a&o$t the !o!$%ation ra(n# once it is teste. =
N$%% y!othesis
=
A%ternati*e hy!othesis
ith the he%! of 9$estionnaire# (e $se to a!!%y chis9$are test in this !ro6ect in orer to fin o$t (hether there is any si"nificant ifference &et(een Kar*y Stoc) Bro)in" Lt an other stoc) &ro)in" %eain" co'!anies re"arin" their ser*ices !ro*ie.
=
Nu;; H2p#,0e"!"$ Statistica%%y# there is no si"nificant ifference &et(een Kar*y
Bro)era"e fir' an other stoc) &ro)in" fir' re"arin" their ser*ice !ro*ie. =
A;,er4,!e 02p#,0e"!" H Statistica%%y# there is the
si"nificant ifference &et(een
Kar*y &ro)era"e fir' an other stoc) &ro)in" fir' re"arin" their ser*ice !ro*ie.
NEED OF THE STUDY
The sco!e of the st$y refers to the 6o& that to )no( a&o$t the acti*ities of the or"aniation. The st$y 'eans that the ana%ysis of the !ro$cts of the co'!any on (hich heUshe has to foc$s. D$rin" the s$''er trainin" the *o%$nteer nee to fin o$t the cor!orate strate"ies of the r$nnin" co'!any an The 'i%e stone (hich the co'!any has co*ere $rin" its 6o$rney. In the s$''er trainin"# it is necessary for the st$ent that he Ushe in*o%*e (ith the e8!erience "$ys to "et the )no(%e"e a&o$t the co'!any. That is ho( the co'!any has "ot the s$ccess# Or if it is "oin" in the %oss# (hy. In 'y trainin" !erio I ha*e fo$n that the Kar*y "ro$! is the &i""est "ro$! in Inian co'!anies. I fe%t that I can %earn the 'ore in the Kar*y Stoc) Bro)in" Lt. Kar*y Stoc) Bro)in" Lt. is the !art of the Kar*y Gro$! of Co'!anies (hich is a "ro(in" co'!any in the financia% !ro$cts.
OBJECTIVES OF STUDY
The o&6ecti*es of 'y !ro6ect inc%$e the fo%%o(in"H 0. To st$y the financia% !ro$cts an ser*ices of Kar*y Stoc) Bro)in" Lt. 2. To 'a)e a co'!arati*e st$y of co'!etitors of Kar*y Stoc) Bro)in" Lt. in B$r(an. . ecte. So# (e can say that there is a si"nificant ifference &et(een the ser*ices !ro*ie &y )ar*y
DATA SOURCE
Research is tota%%y &ase on !ri'ary ata. Seconary ata can &e $se on%y for reference. Research has &een one &y the !ri'ary ata co%%ection an !ri'ary ata has &een co%%ecte interactin" (ith *ario$s !eo!%e. The seconary ata has &een co%%ecte thro$"h *ario$s 6o$rna%s an (e&sites.
DURATION OF STUDY
The st$y (as carrie o$t for a !erio of ?1 ays# fro' 01th May 2304 to 21th 6$ne 2304. SAMPLING PROCEDURE
The sa'!%e (as se%ecte of the' (ho are the c$sto'ers of state &an) of inia# ateh"arh ch$rian roa &ranch# irres!ecti*e of the' &ein" in*estor or not or a*ai%in" the ser*ices or not. It
(as a%so co%%ecte thro$"h !ersona% *isit to !erson &y for'a% an infor'a% ta%) an thro$"h fi%%in" $! the 9$estionnaire !re!are. The ata has &een ana%yse &y $sin" 'athe'atica% too%.
LIMITATIONS OF THE RESEARCH
0. The research is confine to a certain !arts of B$r(an :est Ben"a%; an oes not necessari%y sho(s a !attern a!!%ica&%e to a%% of Co$ntry. 2. So'e res!onents (ere re%$ctant to i*$%"e !ersona% infor'ation (hich can affect the *a%iity of a%% res!onses. >. In a ra!i%y chan"in" in$stry# ana%ysis on one ay or in one se"'ent can chan"e *ery 9$ic)%y. The en*iron'enta% chan"es are *ita% to &e consiere in orer to assi'i%ate the finin"s.
C0p,er >
DATA ANALYSIS AND INTERPRETATION
PERCENTAGE REPRESENTATION OF DEMAT ACCOUNT PREFERENCES BY THE (& CUSTOMERS SURVEYED$
KARVY STOCK BROKING LTD6 INDIA INFOLINE RELIANCE MONEY
%> %& '*
RELIGARE UNICON SHRIRAM KOTAK
'> '&
PIE CHART REPRESENTATION OF CUSTOMERS7 PERFERENECES FOR DEMAT ACCOUNT IN SHARE TRADING ACTIVITIES$
In the a&o*e !ie ia"ra'# (e see that 2? of the c$sto'ers !refer for e'at acco$nt in share train" acti*ities in Kar*y. hi%e# 23 of the c$sto'ers are in fa*o$r of Inia info%ine to !refer for e'at acco$nt for the !$r!ose of share train" acti*ities. A!art fro' this# on%y c$sto'ers of (ho%e sa'!%e sie are !refer e'at acco$nt &oth Shrira' an Kota) each.
Are 2#u e8p;#2e5
Ye"
N#
Are you employed
Employed not employed
In the a&o*e ia"ra'# (e fin that fro' the (ho%e sa'!%e sie# 1? of the c$sto'ers are e'!%oye !erson# (hi%e ?4 of the c$sto'ers are $ne'!%oye !erson. O$t of ?4 c$sto'ers so'e are st$ents an so'e are &$siness'en inc%$e.
He 2#u !4e",e5 re 2#u !4,ere",e5 ,# !4e", !4 "0re ,r5!4.
Ye"
N#
• Have you invested / are you interested to invest in share trading?
Yes No
In the a&o*e !ie chart# (e see that o$t of tota% sa'!%e sie# 41 of the' sai that yes they are intereste to in*est 'oney in share 'ar)et (hi%e other >1 are not intereste to in*est 'oney in share 'ar)et &eca$se of they a%reay en"a"e in &an)in" an ins$rance sector to in*est 'oney or they are not e'!%oye.
D# 2#u 0e De8, A//#u4,
Ye"
N#
Do you have demat account?
Yes NO
In this a&o*e !ie chart# (e see that @3 of the c$sto'ers ha*in" their De'at Acco$nt in any Stoc) &ro)in" Co'!any# (hi%e >3 are those !ersons (ho ha*e no De'at acco$nt $e to %ac) of )no(%e"e a&o$t share train" &$siness or %ac) of affora&%e 'oney to in*est in the share 'ar)et.
• In which company you have a Demat Account?
Karvy India infoline Religare Unicon
Re;!4/e M#4e2
I41#;!4e
Re;!.re
Kr2
U4!/#4
O,0er"
In this a&o*e ia"ra'# (e see that o$t of 13 !eo!%e sa'!%e sie# 02 no. of c$sto'ers ha*in" their e'at acco$nt o!ene in Kar*y (hi%e 03 n$'&er of c$sto'ers ha*in" their e'at acco$nt (ith Inia Info%ine. C$sto'ers ha*in" e'at acco$nt (ith Re%i"are is co$nte as @ fro' the (ho%e sa'!%e sie. On%y 1 n$'&er of c$sto'ers ha*e en"a"e in 7nicon $ner (hich e'at acco$nt is o!ene.
• What is the most important reason for not investing in share trading? Enjoy investing in others 45% Its ene!ts are not eno"gh to drive yo" for investment #ac$ of $noledge ao"t share trading activities
L/3 #1 34#:;e5.e =#u, "0re ,r5!4. /,!!,!e"
E4<#2 !4e",!4. !4 #,0er"
I," =e4e1!," re 4#, e4#u.0 ,# 5r!e 2#u 1#r !4e",8e4,
ro' the a&o*e 'entione ia"ra'# (e are a&%e to $nerstan that ?1 of the c$sto'ers are (i%%in" to en6oy in*estin" in others %i)e %ife ins$rance# M$t$a% f$n ser*ices# IFO etc. A!art fro' this 2 of the c$sto'ers o not !refer share train" in*est'ent &eca$se of they !ercei*e that the &enefits are not eno$"h to ri*e yo$ for in*est'ent an rest 2@ of the c$sto'ers ha*in" %ac) of !erfect )no(%e"e a&o$t share train" acti*ities. =
Re;!4/e M#4e2
I41#;!4e
Re;!.re
Kr2
U4!/#4
O,0er"
ith the he%! of c$sto'er s$r*ey# (e fin that c$sto'er choices an !references e!ens not on%y sin"%e co'!any. So'e c$sto'ers ha*e !referre for in*est'ent at %east t(o co'!anies $e to the f%$ct$ation in the share 'ar)et. In the a&o*e ia"ra'# (e are a&%e to )no( that >1 of the e8istin" c$sto'ers a%so intereste in Re%iance Money. hi%e 24 of the c$sto'ers ha*e a%so create interest in Kar*y# 23 are in Inia Info%ine (hi%e on%y > of the e8istin" c$sto'ers are intereste in Shrira' insi"ht for share train" in*est'ent.
• Do you like Karvy rokerage Demat Account?
Yes No
Ye"
N#
In the a&o*e ia"ra'# (e see that 41 of the (ho%e c$sto'ers %i)e Kar*y &ro)era"e De'at acco$nt as !er their o(n !erce!tion or &ran %oya%ty (hi%e other >1 of the e8istin" c$sto'ers !refer other co'!anies e'at acco$nt as !er their *ie( of interest. 6
• According to you which are the most suitale stage to invest in share trading activities? Yo"ng "nmarried stage Yo"ng married children stage &arried %ith older children stage 're(retirement stage
Y#u4. u48rr!e5 ",.e
Y#u4. 8rr!e5 /0!;5re4 ",.e
Mrr!e5 :!,0 #;5er /0!;5re4 ",.e
Pre-re,!re8e4, ",.e
As !er the a&o*e 'entione !ie chart# it is c%ear to )no( that 11 of the c$sto'ers are sai that yo$n" $n'arrie sta"e is the &est s$ita&%e sta"e to in*est 'oney in the share 'ar)et. hi%e the other 2@ o$t the (ho%e sa'!%e sie sai that yo$n" 'arrie chi%ren sta"e are the &est o!!ort$nity sta"e to 'a)e in*est'ent in the share 'ar)et an on%y 03 !references "oes to 'arrie (ith o%er chi%ren sta"e an co'es $ner the !reretire'ent sta"e.
• What is your opinion regarding the stock roking services provided y Karvy?
)ood *verage 'oor E+cellent
I" !, G##5
Aer.e
P##r
E/e;;e4,
As !er the a&o*e fi"$re# (e see that o$t of 033 !ercent# ?1 of the c$sto'ers are in fa*o$r of )ar*y stoc) &ro)in" ser*ices an they cate"ories its ser*ices faci%ity in "oo ran"e (hi%e >1 cate"ories )ar*y stoc) &ro)in" ser*ices in an a*era"e. On%y 0? of the c$sto'ers ran)e )ar*y,s faci%ity in !oor ran"e an rest 4 sai that )ar*y !ro*ie e8ce%%ent stoc) &ro)in" ser*ices.
How much you are in support of demat account A!" charges applied y Karvy?
)ood *verage 'oor E+cellent
I" !, G##5
Aer.e
P##r
E/e;;e4,
As !er the a&o*e ia"ra'# (e see that 'ost of the c$sto'ers ha*e "i*en !oor ran)in" on the &asis of De'at AUC AMC char"e a!!%ie &y Kar*y &eca$se it is '$ch hi"her than its co'!etitors. A!!ro8i'ate ?? of the c$sto'ers o!ine !oor s$!!ort re"arin" AMC char"e faci%itate &y Kar*y. A!art fro' it# >2 of the c$sto'ers ha*e ran)e Kar*y in an a*era"e
re"arin" AMC char"es an 2? sai that Kar*y,s e'at acco$nt AMC char"es is "oo in so'e circ$'stances.
• What is your opinion relating to the rate of interest of margin funding facility of Karvy?
)ood *verage 'oor 4th ,tr
I" !, G##5
Aer.e
P##r
E/e;;e4,
In the a&o*e fi"$re# (e see that ?1 of the c$sto'ers sai that the Kar*y is "oo to !ro*ie 'ar"in f$nin" faci%ity to the'. hi%e ?? of the c$sto'ers has "i*en a*era"e to Kar*y re"arin" 'ar"in f$nin" faci%ity. On%y ? of the c$sto'ers ran)e !oor on the &asis of this faci%ity !ro*ie.
)ood *verage 'oor
I" !, G##5
Aer.e
P##r
E/e;;e4,
In the a&o*e fi"$re# (e 'entione that a!!ro8i'ate 43 of the c$sto'ersare issatisfie re"arin" char"e a!!%ie $rin" o!enin" e'at acco$nt an they ran)e )ar*y as !oor on the &asis of char"es a!!%ie for o!enin" e'at acco$nt. A %itt%e !ortion of the c$sto'ers ran)e )ar*y "oo as 21 an 01 of the c$sto'ers ha*e "i*en a*era"e ran)in" as co'!are to their co'!etitors.
FINDINGS
After con$ctin" research thro$"h a!!%yin" 9$estionnaire an !ersona% inter*ie( I reache at a !artic$%ar !oint. The 'a6or finin"s a&o$t re%ate infor'ation of Kar*y are escri&e as &e%o(H =
Feo!%e thin) that share train" is the &est (ay to in*est 'oney in the share 'ar)et to increase !rofit 'ar"in (ithin a short !erio. They are a(are of the fact an rea%iin" its i'!ortance. The co'!any sho$% try to e8!an an &$i% $! its infrastr$ct$re &eca$se there is a %ar"e !otentia% for share train" in Inia as "$ie%ines !ro*ie &y SEBI6
=
In a sin"%e roof# (e fo$n that Kar*y Stoc) Bro)in" Lt. is not on%y faci%itatin" stoc) &ro)in" ser*ices to their c$sto'er &$t a%so ifferent other financia% ser*ices are &ein" !ro*ie to the c$sto'er s$ch as M$t$a% f$n# Ins$rance# Co''oities# DF# Merchant - In*. Ban)in"# FMS etc.
=
The financia% !ro$ct of KSBL has "oo crei&i%ity as co'!are to its co'!etitors in the B$r(an to(n :B;. The o&6ecti*e of the co'!any is not on%y to faci%itate &etter ser*ices to the c$sto'ers &$t a%so to &$i%t$! %on" ter' '$t$a% re%ationshi! (ith the'.
=
The entrance of !ri*ate !%ayers (i%% increase the co'!etition an it (o$% &e a to$"h tas) to sec$re a "oo !osition in the 'ar)et. In this to$"h !erio# it is
necessary for the co'!any to ao!t the &est 'ar)et strate"y in orer to ca!t$re the %ar"e 'ar)et share as (e%% as !otentia% c$sto'ers a"ainst their ri*a%s fir's.
=
ith the he%! of a&o*e !ie chart# (e can easi%y access that 2? fro' the (ho%e c$sto'ers sho$% !referre Kar*y for in*est'ent in share train" acti*ities an @3 of the c$sto'ers ha*in" their o(n e'at acco$nt in B$r(an to(n :est Ben"a%;.
=
ith the he%! of a!!%yin" chis9$are test :_ 2;# (e are a&%e to $nerstan that Kar*y Stoc) Bro)in" Lt !ro*ie s!ecific ser*ices as co'!are to its co'!etitors.
CHAPTER (
CONCLUSION
hi%e oin" 'y s$''er internshi! !ro"ra' I ca'e to a conc%$sion that this trainin" has he%!e 'e '$ch in "ettin" the thoro$"h )no(%e"e a&o$t so'e of the stoc) &ro)in" co'!anies# ho( these co'!anies are co'!etin" a"ainst each other for "ettin" the 'ore 'ar)et share# ho( they are a!!%yin" ifferent 'ar)etin" strate"ies to attract c$sto'ers an 'a)in" the' satisfie.
I ca'e to )no( a&o$t the e'at acco$nt# its &enefits# ho( oes it !ro*ies ser*ices to the c$sto'ers of (hich I (as tota%%y i"norant (hen I starte 'y !ro6ect. I "athere '$ch 'ore )no(%e"e a&o$t Kar*y Stoc) Bro)in" Lt. its ser*ices# its strate"ies# an ho( e*ery e'!%oyees of it (or) har to achie*e the or"aniationa% "oa% i.e. achie*e the 'a8i'$' 'ar)et share thro$"h c$sto'er satisfaction. =
One thin" that I notice $rin" 'y fie% (or) that 'any !eo!%e of &$r(an are not '$ch 'ore a(are a&o$t the *ario$s financia% !ro$cts an ser*ices of Kar*y (hich ha to &e there. They are i"norant a&o$t e'at acco$nt an %ac) of )no(%e"e an infor'ation a&o$t it scare the' of in*estin" 'oney in share 'ar)et. So to "enerate a(areness a'on" the' a*ertisin" ca'!ai"n can res$%t in fr$itf$% res$%ts. On%y a %i'ite !ercenta"e of !eo!%e are en6oyin" in*estin" 'oney in share 'ar)et in B$r(an.
=
Last%y an not the %east as a coin has t(o sies# Kar*y has fa*ora&%e an $nfa*ora&%e as!ects. The fa*ora&%e as!ect is that it !ro*ies %ot of &enefits to its c$sto'ers (hich so'e of its co'!etitors fai% to !ro*ie an a"ain %ess a(areness a&o$t it a'on" !eo!%e is its ne"ati*e sie (hich hiners the' to in*est their f$n confient%y.
RECOMMENDATIONS
So'e of 'y reco''enations are s$''arie &e%o( as fo%%o(sH =
It (as o&ser*e that the 'ost *ita% !ro&%e' s!otte is of i"norance. In*estors sho$% &e 'ae a(are of the &enefits. No&oy (i%% in*est $nti% an $n%ess he is f$%%y con*ince. In*estors sho$% &e 'ae to rea%ie that i"norance is no %on"er &%iss an (hat they are %osin" &y not in*estin".
=
It is necessary for a "ro(in" co'!any %i)e Kar*y to ao!t so'e !ro'otiona% too%s to 'a)e it !resent &efore the (i%%in" in*estors of the co$ntry. Many !eo!%e (ho are intereste to in*est in the share 'ar)et &$t cannot re%y $!on Kar*y &eca$se of its %ess !o!$%arity a'on" the "enera% !$&%ic.
=
Infrastr$ct$re of a co'!any !%ays a *ita% ro%e for attractin" c$sto'ers fro' the 'ar)et. ro' this sie a%so# the Kar*y has to i'!ro*e 'ore in orer to &e ca$"ht $! in the eye of the c$sto'ers.
=
or &etter ser*ice !ro*iin" Kar*y sho$% ha*e to increase the n$'&er of ter'ina%s so that 'a8i'$' no. of transaction can &e e8ec$te in a short s!an of ti'e an th$s it (o$% he%! in increasin" the c$sto'er,s satisfaction.
=
D$e to hi"her AMC char"es an e'at acco$nt o!enin" char"es# 'ost of the c$sto'ers are a%%o(e to choose another co'!anies rather than Kar*y. So# it is necessary for the co'!any to e*a%$ate 'ar)et conition an &ase on that# ta)e a!!ro!riate ste!s in orer to attract the !otentia% c$sto'ers thro$"h !ro*iin" %o( char"es for o!enin" of e'at acco$nt.
=
As I ha*e notice in the B$r(an &ranch of )ar*y# the (or) %oa $!on the e'!%oyees is '$ch than it sho$% ha*e to &e. So# in orer to faci%itate the (or) in a con*enient an easier (ay 'ore n$'&er of e'!%oyees sho$% ha*e to &e a!!ointe at that &ranch. BIBLIOGRAPHY
B##3" 45 84u;"$-
=
Fhi%i! Kot%er# Ke*in Ke%%er# A&raha' Koshy# Mithi%esh(ar 5ha# Mar)etin" Mana"e'ent# A so$th asian !ers!ecti*e 0>th eition
=
Kothari# C.R.# Research Methoo%o"y :233? en.;# Ne( A"e Internationa% :!;Lt.
J#ur4;"$
Kar*y ina!o%is
We="!,e"$-
(((.)ar*y.co' (((.re%i"aresec$rities.co' (((.iniainfo%ine.co' (((.shrira'insi"ht.co' (((.re%iance'oney.co' (((.$niconinia.in (((.)ota)sec$rities.co' (((.&seinia.co' (((.nseinia.co' (((.se&i."o*.in
(((.'oneycontro%.co'
ANNEURES AND @UESTIONNAIRE
@UESTIONNAIRE
:This research is one for e$cationa% !$r!ose. There is no financia% 'oti*e.; Na'eH A"eH Occ$!ationH Mo&i%e noH =
Are yo$ e'!%oyeQ
Yess Ye
Z [
No
Z [
=
a*ee yo$ in*es a* in*este te U are yo$ yo$ inter interest este e to in*es in*estt in shar sharee trai train"Q n"Q
Yess Ye =
Z [
=
Z [
Do yo yo$$ ha* ha*ee a De De'a 'att Acco$ cco$nt ntQQ
Yess Ye =
No
Z [
No
Z [
In (hi (hich ch co' co'!an !anyy yo$ yo$ ha*e ha*e a De'at De'at Acco$n cco$ntQ tQ
Re%iance Money
Z [
Info%ine
Z [
Re%i"are
Z [
Kar*y
Z [
7nicon
Z [
Others
Z [
hat hat is the the 'ost 'ost i'!or i'!ortant tant reas reason on for for not in*e in*esti stin" n" in shar sharee train train"Q "Q
Lac) of )no(%e"e a&o$t share train" acti*ities
Z [
En6oy in*estin" in others
Z [
Its &enefits are not eno$"h to ri*e yo$ for in*est'ent Z [
=
Any othe otherr co'! co'!any any (ho (hose se ser ser*i *ice ce yo$ yo$ %i) %i)eQ eQ
Re%iance Money
Z [
Info%ine
Z [
=
Re%i"are
Z [
Kar*y
Z [
7nicon
Z [
Others
Z [
Do yo$ %i)e Kar*y &ro)era"e De'at Acco$ntQ
Yes =
=
Z [
No
Z [
Accorin" to yo$ (hich are the 'ost s$ita&%e sta"e to in*est in share train" acti*itiesQ
Yo$n" $n'arrie sta"e
Z [
Yo$n" 'arrie chi%ren sta"e
Z [
Marrie (ith o%er chi%ren sta"e
Z [
Freretire'ent sta"e
Z [
hat is yo$r o!inion re"arin" the stoc) &ro)in" ser*ices !ro*ie &y Kar*yQ Is it Goo
=
Z [
A*era"e
Z [
Foor
Z [
E8ce%%ent
Z [
o( '$ch yo$ are in s$!!ort of e'at acco$nt AMC char"es a!!%ie &y Kar*yQ Is it Goo
=
Z [
A*era"e
Z [
Foor
Z [
E8ce%%ent
Z [
hat is yo$r o!inion re%atin" to the rate of interest of 'ar"in f$nin" faci%ity of Kar*yQ Is it Goo
Z [
A*era"e
Z [
Foor
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