LUDLOW ORNAMENT
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ORNAMENT $
LUDLOW TYPOGRAPH COMPANY 2032 CLYBOURN AVENUE CHICAGO
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TYPOGRAPHIC ORNAMENT :
3S5S2|^NE
of the moil charming ad-
*j juncts to typography
j
ornament, by which
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units
of decoration
is
type
we mean
in the
form
fecX?icX>icXxS of type, which can be repeated or used in combination, to
make up
borders,
decorative spots, headbands, tailpieces, all-over patterns,
and so
forth.
Type ornament made its first appearance soon after the invention of movable types. The earliest
printers
combined marks of punctuation to serve
a decorative end, and the
made
its
first
true type
ornament
appearance in Italy in 1478. Since then
they have
fast
been put to
multiplied in
telling use
number and have
by many distinguished
exponents of the printing
art.
William Caslon cut exceptionally
effective
ornaments, but typographic decoration reached
Ornament Nos. A230, A233, A234, A237, A238, B243, B244, B260 and C246.
the height of its glory in the hands of the eight'
eenth century French typefounders, most notable
among whom was Fournier le Jeune. Bodoni cut a great variety of ornamental units but used them sparingly and with much restraint. The printer of today should make a much wider use of type ornament than he does. a
good selection of ornaments he can do
for art
work.
more than
With
On
such printing he can earn
his usual percentage
far
of profit.
Ludlow system he has
the
With
decora-
of a high order, without expense
tive printing
exceptional
advantages in the use of ornament, for he does not have to carry large slocks of a wide variety
of units to be jobs.
With
in position to
but one
stickful
handle extensive
of matrices for any
given unit, he can undertake any job of printing,
no matter
how
large.
He
can also, with ease,
duplicate borders for labels run four or eight
up, or for other multiple forms.
With few ornament
is
exceptions, the best use of type
to print
it
in a
second color, as
let. It is
offer to
more
is
many examples in the present book' shown will Ludlow users many suggestions for a
illustrated in
believed the examples here
profitable use
of
their
equipment.
ALBERT WILLIS ROBERT B.BERNATZ I.
J.RALPH LEE
JAMES H.DU RAND
CARL SYNDER PAUL HENNINGS EDWIN JONES LEE ROY DAVIDSON
FRANK THOMAS G.O.DAVIS MORRIS CHAPTER VETERANS OF FOREIGN WARS
it
Nos.
A 751, A 752 and A 753.
Ornament Nos. A233, A234,
A238,
A 71 7, C246
Ultra-Modem
Bold.
A23 7,
and C564.
PARIS SAYS
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"Style laws are
supreme and omnipotent
%
but quality remains
|
the basis for all fashions
ww/Ay of being
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**************
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The plates in
* ^ k ^ * ^
^
color
wood" engraved by Schmied are among the fines? oftheir kind.
A
Student
/»#c/r
uNos.A715 andC246.
^»«
may them.
learn
$$@&$©®@@
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PRINTING EXHIBIT -•
:
Beginning the Firs! ofAngus! the work ofsome ofAmerica's leading printers will be on display in the Exhibit Room ofthe Library, from ten in
the
morning until four-thirty
in the afternoon. :•.-
THE CARNEGIE LIBRARY •
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KING FLORAL COMPANY 2552 North Central Avenue, Chicago,
Illinois
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PRINTING
EXHIBIT NATIONAL
THEATRE BUILDING
NOVEMBER 23
to
28,1929
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WINTER SEETHE OLD WORLD Arrangements can be made three in advance for a private tour to any point ofinteresl: to you and your friends. Reasonable rates
months
A4-
ANDERSON STEAMSHIP
8d
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BOLLMAN
TRAVEL AGENTS
16 58 Monroe Road, Milwaukee
Ornament Nos. J 206, A20 7, J208, A209, A230, A237aniA238. Nicolas Jenson
Open and Nicolas Jensen with small caps.
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The ink that made the fountain pen possible
HUTCH'S
FOUNTAIN PEN
INK —writes a bright blue and turns to a jet black
when
freely. Will
At
dry. It flows
not thicken.
all dealers
The New
Cinderella
Motor Car ttt
tit Cinderella Company Cleveland, Ohio
> Ultra-Modern Bold.
^Admit One
S i 1
LECTURE ON MEDIEVAL EUROPEAN HISTORY BY
1 1
7b wi /&//
PHILLIP M. FULLER, PH.D.
Jfc
-
May Tenth &x P. M. -
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LONDON PUBLIC LIBRARY Swann Economic Collection
^0.
£ hs.
A499
and C261.
tmmmmmmmm** JEAN GUTTEMBERG INVENTOR OF PRINTING Translated from the French
of Andre Thevet
MCMXXVI
xmsw®w®m$&w&mm% Ornament Nos.
A653
Nicolas Jensen and
and A654.
its italic.
Tulip
Bulbs
•
Rose
1929
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LUDLOW EXHIBIT You
are cordially invited to attend a special exhibit and demonstration of the
LUDLOW SYSTEM
Beginning April 9th The
exhibit will be open evenings and daytime, of course, at 535 Main
in the
Street,
Room
4,
Oklahoma
City.
LUDLOW is the fastest growing system of display composition. There must be reasons for this. will be glad to show them to you at any time
The
We
-7%
IF THE
MINUTE MEN An
Intimate History of
Early Concord
By IULES SMITH
TflK"
BOSTON
LOWERN AND LITTLE 1930
/ Nos.
A769, A770 andA771.
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SI SI SI SI SI SI SI SI SI SI
SI
LORAIN FOUNDRY
SI
ANNUAL REPORT
SI SI SI SI SI SI SI SI SI SI
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LORAIN CITY JANUARY, 1930
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Ornament No. A6S8.
Ludhu- Black.
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LANGLEY EMERY WHEELS CATALOGUE AND PRICE LIST NO. 6
THE LANGLEY COMPANY WORCESTER, MASSACHUSETTS
The Ludlow System This system has accomplished miracles of economy for many printers all over the country.
The Ludlow system of job and display composition supplies
new
type,
from 6 point
to
72
point, in sluglines, for all jobs.
Ludlow Typograph Company Chicago, Illinois
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A A A A A A AA A A A AAA;
A Genuine
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Imported Egyptian
Win mil n
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Economical Stores *
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Everywhere
N0S.C175 and CI 78.
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RUOFRANCIS HATS
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Jacobs' are showing all the
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very latest models.
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Ornament No. C262.
d Nicolas Jenson
Italic.
-
THE MERCHANTS AND MANUFACTURERS FIRST
NATIONAL BANK
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Japanese Paintings - Tea Sets Native Pongee - Silk Kimonos
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BLUE GRANITE COMPANY ouigrave,
Vermont
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Above— Ornament
Nos.
A716
and B709. Ultra-Modem
Belozv— Ornament No. B554.
Garamond Bold and
its italic.
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