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CASE STUDY MCA INDOOR CRICKET ACADEMY
A SYNOPSIS ON
“A STUDY “A study on consumer preference towards KLF Nirmal industries (p) LTD, Irinjalakuda”
COMPANY PROFILE KLF Nirmal industry is one of the leading manufacturers of coconut oil industries in the southern state in India .It is the fully automatic plant in our state. KLF Nirmal oil industries won good position in the mind of people. In 1988 Mr.K.L Francis started KLF Nirmal coconut oil industries in Irinjalakuda which is in Thrissur, Dist Kerala. It was established in a short span period. The company has added a host of new product to its range making KLF the most versatile company; it comes to prove value added packing.KLF has become trust worthy have foe its dependable product which have penetrated not only in the Indian market but also in the market outside the country. KLF has maintained sustained growth since its inception to become one of the India’s premium coconut oil manufacturing companies and has spread its wings across the states of Karnataka, Tamil Nadu, Andhra, Maharashtra, Orissa and Chathisgad apart from its home state of Kerala and gulf countries of U.A.E, Bahrain, Kuwait, Oman and Saudi Arabia.
STATEMENT OF THE PROBLEM This study help to understand the consumer preference towards KLF Nirmal industries (p) LTD, Irinjalakuda” . The main objective of the company is the consumer satisfaction and consumer delight. Their aim is the production and supply of high quality and hygienic coconut oil to the people’ who are needed and when and where they needed. So this study helps me to understand which the factors are influencing consumers buying behavior towards the KLF Nirmal coconut oil. OBJECTIVES OF THE STUDY The objective decides where we want to go ,what we want to achieve and what is our goal or destination.The objective of ““a study on consumer preference towards the KLF Nirmal coconut oil”is to1. To identify the most important factors influencing the consumer’s preference towards KLF Nirmal coconut oil.(Product price, quality,quantity,advertisement,brand name) 2. To analyze the consumer preference towards KLF Nirmal coconut oil
RESEARCH METHODOLOGY Research methodology in a way is a written game plan for conducting research.Research methodology has many dimensions.
1.2 EXECUTIVE SUMMARY My project topic is “consumer preference towards KLF Nirmal coconut oil” at Irinjalakuda region. Main objective of this project is to identify the most important factors influencing the consumer’s preference towards KLF Nirmal coconut oil as its primary objective and secondary objective is to analyze the consumer preference towards KLF Nirmal coconut oil. This study helped to identify the specific factors, which seem to influence the consumers and also to understand the consumer’s response towards the KLF Nirmal coconut