Análisis de la estrategia utilizada por Whole Foods Market en el sector de alimentos naturalesDescripción completa
Whole Foods Market, cadena de supermercados estadounidense, minorista líder en el terrero de los alimentos naturales y orgánicos.Descripción completa
Deskripsi lengkap
More and more people are discovering the wonders of belly fat burning foods in dieting and weight management. These foods are known to speed up metabolism and help the body burn more calories. On your next trip to the grocery, load up on these belly
CPA mock evaluation
Manajemen Stratejik dan Kepemimpinan
case
Marketing case
Full description
Description complète
hi low
Descripción: whole foods - Planeamiento a largo plazo, catedra Serra UBA Economicas
Sir in the last weak we work to know the current the marketing situation of the company and try to know the reason of failure of the company Current Marketing Condition of Nurpur The Company has achieved a growth of 460.80% in turnover in a span of four years i.e. turnover of the Company has grown from Rs.311.27 million in 2004 to Rs.1, 745.61 million in 2009, through a dedicated and experienced sales team. They are trying their best to improve their brand and remain in the forefront of the country and they are the first dairy company to be certified under ISO 22000:2005.
Company behind Nurpur Noon group of companies lies behind the Nurpur brand and along with the dairy products and juices the noon group is developing in cement and sugar industry. The cement company was incorporated in 1985. It has a paid up capital of Rs.954 million with a total investment of Rs.3, 660 million for a cement plant having a production capacity of 2000 TPD clinker or 630,000 tons cement per annum. The company is currently putting up another line of 6000 MT/day. Their sugar was incorporated in 1964 as a Public Company for setting up a plant for the manufacture of white sugar in the province of Punjab. The plant went into production in 1966 with a daily crushing capacity of 1500 MT of sugar cane, which has since been raised to 4000 MT per day. An alcohol distillery of French origin was added in 1986 with a production capacity of 50,000 liters/day of industrial alcohol. The present equity of the company is Rs.300 million with total investment of over Rs.600 million. Annual sales revenue amounts to Rs.850 million including export of 75 million. The total number of employees is 683. The plant is currently under expansion of additional capacity of 8000 MT/day.
Future Planning In this weak we will conduct a focus group for this project and after this we will make a presentation and visit the Nurpur industry for sponsor ship.
