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PB201 Entrepreneurshi Entrepreneurship p
POLYTECHNICS MINISTRY OF HIGHER EDUCATION MALAYSIA DEPARTMENT OF COMMERCE
COURSE
:
PB201 ENTREPRENEURSHI ENTREPRENEURSHIP P
INSTRUCTIONAL INSTRUCTIONAL DURATION
:
15 WEEKS
CREDIT (S)
:
2
PREREQUISITE(S) PREREQUISITE(S)
:
NONE
SYNOPSIS
ENTREPRENEURSHIP ENTREPRENEURSHIP focuses the principles principles and concept of entrepreneurship entrepreneurship.. This course concentrate on the the systematic methods of getting getting business ideas. This course also prepare the students on ways to conduct and control the business including fundamental of mana management, gement, marketing marketing and financing. It also emphasize on the preparation of business plan, thus developing developing their entrepreneurial entrepreneurial skills.
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SUMMARY
PB201 Entrepreneurship
(30 LECTURE: 15 TUTORIAL)
RTA (02 : 01)
1.0
INTRODUCTION TO ENTREPRENEURSHIP Definition of an entrepreneur and entrepreneurship, differences between the concept of entrepreneur and businessman, the competency of successful entrepreneurship. The roles and social responsibilities of entrepreneur and define e-business.
2.0
ENTREPRENEURIAL IDEAS AND OPPORTUNITIES Sources of business ideas, process to generate business ideas, evaluation, approaches in seeking the business ideas and guide in choosing a business.
(04 : 02)
3.0
BUSINESS OWNERSHIP Factors that influence the business ownership, types of business ownership, characteristics of each business ownership, advantages and disadvantages, the differences in business ownership and the procedure on the registration of business ownership.
(04 : 02)
4.0
BASIC OF BUSINESS MANAGEMENT The meaning, function of management and the organizational structure.
(04 : 02)
5.0
OVERVIEW OF MARKETING
(02 : 01)
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PB201 Entrepreneurship
SYLLABUS
1.0
INTRODUCTION TO ENTREPRENEURSHIP 1.1
Explain about entrepreneurship 1.1.1 Define the concept of entrepreneur and entrepreneurship 1.1.2 Differentiate between Businessman and Entrepreneurs. 1.1.3 Explain the roles and social responsibilities of entrepreneur towards a. customers b. society/community c. suppliers d. staff e. competitors f. nation
1.2
Discuss the personal traits/behaviours associated with successful entrepreneurial performance 1.2.1 Discuss the competencies of entrepreneurship a. personal initiative b. seize opportunities c. endurance d. information-seeker e. high work quality f. commitment towards work
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2.1.3
3.0
b. community’s response c. the feasibility of the ideas initially: legislation aspect, competitors, capital required and risks Apply the process of generating and evaluating business ideas
BUSINESS OWNERSHIP 3.1
4.0
PB201 Entrepreneurship
Categorize the principles and concepts of business ownership 3.1.1 Explain factors that influence the choice of entrepreneurial ownership a. Capital b. Personal Assets c. Span of Control d. Sharing of Information 3.1.2 Identify types and characteristics of business ownership a. Sole Proprietorship b. Partnership c. Company 3.1.3 Distinguish the advantages and disadvantages of each of entrepreneurial ownership 3.1.4 Gather information on the procedure of registration for business ownership
BASIC OF BUSINESS MANAGEMENT
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5.2.2
6.0
e. Competitors f. Publics Determine the company’s macroenvironment a. Demographic b. Economic c. Natural d. Technological e. Political f. Cultural
BASIC OF ACCOUNTING 6.1
7.0
PB201 Entrepreneurship
Identify financial statement 6.1.1 Define accounting 6.1.2 State the importance of financial management in business planning and controlling 6.1.3 Categorize of assets, liabilities, owner equity, expenses and revenue 6.1.4 Identify the functions and elements of financial statements a. Income Statement b. Balance Sheet c. Cash flow
ENTREPRENEURIAL SOURCES OF CAPITAL AND SUPPORT SYSTEMS
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PB201 Entrepreneurship
f. Background of Owner/Partners/Directors g. Organization/management/administration Plan h. Marketing Plan i. Operational Plan j. Financial Plan k. Project Implementation Schedule l. Conclusion 8.1.5 Prepare the business plan regarding minimum requirement by financial institution and government agencies.
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PB201 Entrepreneurship
ASSESSMENT
TYPES OF ASSESSMENT
The course is assessed through 100% Continuous Assessment
CONTINUOUS ASSESSMENT (CA):
Continuous assessment is carried out throughout the semester and comprises the followings: a. Quiz (minimum 4) b. Test (minimum 2) c. Other Assessment Task i. Case Study (minimum 1) ii. Presentation (minimum 1) iii. Project (minimum 1) iv. Peer Assessment (minimum 1)
20% 20% 10% 15% 30% 5%
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PB201 Entrepreneurship
ASSESSMENT SPECIFICATION T ABLE (AST) COURSE LEARNING OUTCOME (CLO) 1. explain clearly the concept of entrepreneurship, business ownership and procedures in setting up a business in case study given 2. work cooperatively in group to complete an assign project based on entrepreneurial skills 3. present creatively a business plan prepared via group based on business knowledge Assessment CLO CONTEXT
1
INTRODUCTIONTO ENTREPRENEURSHIP
ENTREPRENEURIALIDEAS ANDOPPORTUNITIES BUSINESSOWNERSHIP BASICOFBUSINESS MANAGEMENT
Explainaboutentrepreneur
√
Discussthepersonaltraits/ behavioursassociatedwithsuccessful entrepreneurperformance
√
UnderstandE-Business
√
DetermineEntrepreneurialideasand opportunities
√
Categorizetheprinciplesand conceptsofbusinessownership
2
3
1
√
M
H
L
M
Case Study
H
Interpret Organizationa l structure
√
Understand marketing
√
Determine m arketing environment
√
Identify financial statement
√
L
M
H
Project
L
M
1
1
1
√
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L
Test
1
Understand management
OVERVIEWOFMARKETING BASIC OF ACCOUNTING
Quiz
CONSTRUCT
2
1
1
H
Peer Assessment
Presentation
L
L
M
H
1
1
1
1
1
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M
H
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PB201 Entrepreneurship
Assessment CLO CONTEXT
ENTREPRENEURIAL SOURCESOFCAPITALAND SUPPORTSYSTEM BUSINESS PLAN
Quiz
CONSTRUCT
Dist in gu is h b us ine ss s up port sys tem s Develop a business plan
Legend L - Low M - Medium H - High
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5 3 2
1
2
3
√
L
M
Test
H
L
M
1
1
Case Study
H
L
M
H
Project
L
M
H
Peer Assessment
Presentation
L
L
1
√
M
H
M
1 1
1
50% of the questions can be answered correctly by more than 60% of the candidates 30% of the questions can be answered correctly by more than 40% but less than 60% of the candidates 20% of the questions can be answered correctly by less than 40% of the candidates
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PB201 Entrepreneurship
REFERENCES
Ab. Aziz Yusuf. (2005). Principles of Entrepreneurship, Prentice Hall Publication. Kao,W.Y. & Tan Wee Liang. (2001). Entrepreneurship and Enterprise Development in Asia. Singapore: Prentice Hall. Kaplan, J.M. (2001) Getting Started in Enterpreneurship, United States of America: John Wiley & Sons Inc. Nor Aishah Buang. (2006). Asas Keusahawanan. Fajar Bakti Sdn Bhd Publicaton. UiTM Entrepreneurship Study Group. (2006). Fundamental of Entrepreneurship, (8 th Ed). Prentice Hall Publication. Zimmerer, T.W., & Scarborough, N.M. (2005). Essential of entrepreneurship and small business management. (4 th ed). US: Prentice Hall Publication. Zafir Mohd Makhbul & Fazilah Mohamad Hasun. (2004). Menjadi Usahawan, PTS Publication.
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PB201 Entrepreneurship
DISTRIBUTION OF STUDENT LEARNING TIME COURSE CREDIT
: :
PB201 ENTREPRENEURSHIP 2
No. 1 Lecture - Lecture hours - Assessment Task Theory Test/Quiz
Activities [ 2
hour(s) x
15 week(s)
CODE SLT L 30
]
[/] [/]
2
[ 1 hour(s) x 15 week(s) ] Self Learning: Lecture - Preparation before lecture class viz. review/download lesson notes [/] - Preparation after lecture class viz. additional references, discussion group, [ / ] - Preparation for lecture test and tutorial [/]
3
Practical - Lab wor - Practical test - Field work - Survey/research
4
[ [ [ [
] ] ] ]
[ 1 Studio work Workshop Simulation Outdoors
hour(s) x [
]
[ [ [
] ] ]
15 week(s)
] [ [ [ [
Self Learning: Practical Preparation before practical class/field work/survey viz. review notes, - Preparation checklist/labsheets and/or class/field tools and equipment. after practical work/survey viz. additional references, - discussion session and report writing. - Preparation before studio work presentation/critique. - Preparation for practical test.
I
15
P
15
I
0
] ] ] ]
[ [ [ [
] ] ] ]
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PB201 Entrepreneurship
TABLE OF LEARNING DOMAINS
No.
Specifi c Outcome
1.1 1.1.1 1.1.2
Explain aboutentrepreneurship Define the concept of entrepreneur and entrepreneurship DifferentiatebetweenBusinessmanandEntrepreneurs
1.1.3
Explaintherolesandsocialresponsibilitiesofentrepreneur Understandthepersonaltraits/behavioursassociatedwithsuccessful entrepreneurialperformance Discussthecompetenciesofentrepreneurship
1.2 1.2.1 1.2.2 1.3 1.3.1
DiscussonsuccessfulentrepreneursinMalaysia
1.3.2 1.3.3 1.3.4
Statetheimportanceofe-businesstoentrepreneur Distinguish the advantages and disadvantages of e-business Identifyonlinemarketingcommunication
UnderstandE-Business Definee-business
C1
Cognitive Domain C2 C3 C4 C5
√
√
√
C6
√
√
Psychomotor Domain P1 P2 P3 P4 P5
A1
Affective Domain A2 A3 A4
A5
√
√
√
√
√
√
√
Understandentrepreneurialideasandopportunities.
2.1.1 2.1.2
Identifysourcesofentrepreneurialideas: Determineentrepreneurialideas
√
2.1.3
Generateideasandopportunitiesforentrepreneur
√ √
√
√
√
2.1
3.1 3.1.1 3.1.2 3.1.3 3.1.4
Categorizetheprinciplesandconceptsofbusinessownership. Explain factors that influence the choice of entrepreneurial ownership. Identifytypesandcharacteristicsofbusinessownership. Distinguishtheadvantagesanddisadvantagesofeachofentrepreneurial ownership. Gatherinformationontheprocedureofregistrationonbusinessownership
Legend: Cognitive Domain C1 : Knowledge C2 : Comprehensive C3 : Application C4 : Analysis C5 : Synthesis C6 : Evaluation
Psychomotor Domain
Affective Domain
P1 : Imitate P2 : Manipulate P3 : Precision P4 : Articulation P5 : Naturalization
A1 : Receiving A2 : Responding to Phenomena A3 : Valuing A4 : Organizing Values A5 : Internalizing Values
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TABLE OF LEARNING DOMAINS No.
Specifi c Outcome
4.1 4.1.1 4.1.2 4.2
Understand management Definemanagement Explain the function of management Interpretorganiz ationalstructure
4.2.1
Illustrateorganizationalstructure
5.1 5.1.1 5.1.2 5.2 5.2.1 5.2.2 6.1
C1
Cognitive Domain C2 C3 C4 C5
C6
Psychomotor Domain P1 P2 P3 P4 P5
A1
√
√
Affective Domain A2 A3 A4
Understandmarketing
Definemarketing
√
√
√
Explaintheconceptofmarketingmix Understandmarketingenvir onment
Determinethecompany’smicroenvironment Determinethecompany’smacroenvironment
√ √
Identifyfinancial statement
6.1.1
Defineaccounting
√
6.1.2
Statetheimportanceoffinancialmanagementinbusinessplanningandcontrolling
√
6.1.3 6.1.4
Categorizeofassets,liabilities,ownerequity,expensesandrevenue Identifythefunctionsandelementsoffinancialstatements
6.1.5
Identifyfinancialstatement
7.1
7.1.1
Justifythesourcesofcapitalforentrepreneurshipactivities
7.1.2
Classifytypesofbusinesssupport
Legend: Cognitive Domain C1 : Knowledge C2 : Comprehensive C3 : Application C4 : Analysis C5 : Synthesis C6 : Evaluation
√
√
√
Psychomotor Domain
Affective Domain
P1 : Imitate P2 : Manipulate P3 : Precision P4 : Articulation P5 : Naturalization
A1 : Receiving A2 : Responding to Phenomena A3 : Valuing A4 : Organizing Values A5 : Internalizing Values
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Distinguis hbusinesssupportsystems.
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A5
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TABLE OF LEARNING DOMAINS No.
8.1
Specifi c Outcome
C1
Cognitive Domain C2 C3 C4 C5
C6
Psychomotor Domain P1 P2 P3 P4 P5
A1
Affective Domain A2 A3 A4
A5
Develop a business plan
8.1.1 8.1.2 8.1.3
Define the meaning of business plan. Explain the purpose and the importance of business plan Interpret the characteristics of a good business plan
8.1.4
Determinebusinessplanformat
Legend: Cognitive Domain C1 : Knowledge C2 : Comprehensive C3 : Application C4 : Analysis C5 : Synthesis C6 : Evaluation
Psychomotor Domain
Affective Domain
P1 : Imitate P2 : Manipulate P3 : Precision P4 : Articulation P5 : Naturalization
A1 : Receiving A2 : Responding to Phenomena A3 : Valuing A4 : Organizing Values A5 : Internalizing Values
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PB201 Entrepreneurship
MATRIX OF SPECIFIC OUTCOMES Vs CLO, GSA AND LEARNING DOMAINS
Uponcompletionofthiscourse,studentsshouldbeableto: 1. explainclearlytheconceptofentrepreneurship,businessownershipandproceduresinsettingupabusinessincasestudygiven 2. workcooperativelyingrouptocompleteanassignprojectbasedonentrepreneurialskills 3. presentcreativelyabusinessplanpreparedviagroupbasedonbusinessknowledge CLO No
1.1
Specific Outcome
*Recommended Teaching & Learning Strategy
1 O L C
2 O L C
GSA & LD 3 O L C
1 D L
2 D L
4 A S G 3 D L
3 A S G 4 D L
1 A S G 5 D L
2 A S G 6 D L
6 A S G 7 D L
7 A S G 8 D L
5 A S G
Explain about entrepreneurship.
1.1.1 1.1.2 1.1.3 1.2
Definetheconceptofentrepreneurandentrepreneurship DifferentiatebetweenBusinessmanandEntrepreneurs. Explaintherolesandsocialresponsibilitiesofentrepreneur Understandthepersonaltraits/behavioursassociatedwith successfulentrepreneurialperformance
1.2.1
Discussthecompetenciesofentrepreneurship
1.2.2 1.3 1.3.1 1.3.2 1.3.3 1.3.4
DiscussonsuccessfulentrepreneursinMalaysia UnderstandE-Business Definee-business Statetheimportanceofe-businesstoentrepreneur Distinguishtheadvantagesanddisadvantagesofe-business Identifyonlinemarketingcommunication
Lecture,discussion, brainstorming,casebase learning
Lecture,discussion, brainstorming,casebase learning
Lecturersmayuseotherteaching&learningstrategiesinordertoachievethelearningoutcomes.
GSA 1 GSA 2 GSA 3 GSA 4 GSA 5 GSA6 GSA 7
Communications Skills Critical Thinking and Problem Solving Skills Teamwork Skills Moral & Professional Ethics Leadership Skills InformationManagementSkillsandContinuousLearning Entrepreneurship Skills
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LD 1 LD 2 LD 3 LD 4 LD 5 LD6 LD 7 LD 8
Knowledge Technical Skills Professionalism & Ethics Social Skills Communication Skills CriticalThinking Life Long Learning Entrepreneurial Skills
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MATRIX OF SPECIFIC OUTCOMES Vs CLO, GSA AND LEARNING DOMAINS CLO No
Specific Outcome
2.1 2.1.1
Understand entrepreneurial ideas and opportunities Identifysourcesofentrepreneurialideas
2.1.2
Determineentrepreneurialideas
2.1.3
Generateideasandopportunitiesforentrepreneur
3.1 3.1.1 3.1.2
Categorizetheprinciplesandconceptsofbusinessownership. Explainfactorsthatinfluencethechoiceofentrepreneurial ownership. Identify types and characteristics of business ownership.
3.1.3
Distinguishtheadvantagesanddisadvantagesofeachof entrepreneurialownership.
3.1.4
Gatherinformationontheprocedureonregistrationofeachof businessownership
4.1 4.1.1 4.1.2 4.2 4.2.1
Understand management Define management Explain the function of management Know organizational structure Differentiate organizational structure
*Recommended Teaching & Learning Strategy
1 O L C
2 O L C
GSA & LD 3 O L C
1 D L
2 D L
4 A S G 3 D L
3 A S G 4 D L
1 A S G 5 D L
2 A S G 6 D L
6 A S G 7 D L
7 A S G 8 D L
5 A S G
Lecture,discussion, brainstorming,practical [implementationof business:ebusiness/conventional business]
Lecture,discussion, brainstorming,practical [implementationof business:ebusiness/conventional business]
Lecturersmayuseotherteaching&learningstrategiesinordertoachievethelearningoutcomes.
GSA 1 GSA 2 GSA 3 GSA 4 GSA 5 GSA6 GSA 7
Communications Skills Critical Thinking and Problem Solving Skills Teamwork Skills Moral & Professional Ethics Leadership Skills InformationManagementSkillsandContinuousLearning Entrepreneurship Skills
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LD 1 LD 2 LD 3 LD 4 LD 5 LD6 LD 7 LD 8
Knowledge Technical Skills Professionalism & Ethics Social Skills Communication Skills CriticalThinking Life Long Learning Entrepreneurial Skills
16/18
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MATRIX OF SPECIFIC OUTCOMES Vs CLO, GSA AND LEARNING DOMAINS CLO No
5.1 5.1.1 5.1.2 5.2
Specific Outcome
1 O L C
Understandmarketing Define marketing Explain the concept of marketing mix Understand marketing environment
5.2.1
Determinethecompany’smicroenvironment
5.2.2
Determinethecompany’smacroenvironment
6.1
*Recommended Teaching & Learning Strategy
Lecture,discussion, brainstorming,practical [implementationof business:ebusiness/conventional business]
2 O L C
GSA & LD 3 O L C
1 D L
2 D L
4 A S G 3 D L
3 A S G 4 D L
1 A S G 5 D L
2 A S G 6 D L
6 A S G 7 D L
7 A S G 8 D L
5 A S G
Identify financial statement
6.1.1
Define accounting
6.1.2
Statetheimportanceoffinancialmanagementinbusiness planningandcontrolling
6.1.3
Categorizeofassets,liabilities,ownerequity,expensesand revenue
6.1.4
Identify the functions and elements of financial statements
6.1.5
Identify financial statement
Lecture,discussion, brainstorming,practical [implementationof business:ebusiness/conventional business]
Lecturersmayuseotherteaching&learningstrategiesinordertoachievethelearningoutcomes.
GSA 1 GSA 2 GSA 3 GSA 4 GSA 5 GSA6 GSA 7
Communications Skills Critical Thinking and Problem Solving Skills Teamwork Skills Moral & Professional Ethics Leadership Skills InformationManagementSkillsandContinuousLearning Entrepreneurship Skills
Version : 080510_1.1_Effective:1June2011
LD 1 LD 2 LD 3 LD 4 LD 5 LD6 LD 7 LD 8
Knowledge Technical Skills Professionalism & Ethics Social Skills Communication Skills CriticalThinking Life Long Learning Entrepreneurial Skills
17/18
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MATRIX OF SPECIFIC OUTCOMES Vs CLO, GSA AND LEARNING DOMAINS CLO No
Specific Outcome
*Recommended Teaching & Learning Strategy
1 O L C
2 O L C
7.1 7.1.1
Distinguish business support systems. Justify the sources of capital for entrepreneurship activities.
7.1.2
Classify types of business support
GSA & LD 3 O L C
1 D L
2 D L
4 A S G 3 D L
3 A S G 4 D L
1 A S G 5 D L
2 A S G 6 D L
7 A S G 8 D L
5 A S G
Lecture,discussion, brainstorming,
8.1
6 A S G 7 D L
Develop a business plan.
8.1.1
Definethemeaningofbusinessplan.
8.1.2 8.1.3
Explain the purpose and the importance of business plan Interpret the characteristics of a good business plan.
8.1.4
Determine business plan format Preparethebusinessplanregardingminimumrequirementby financialinstitutionandgovernmentagencies
8.1.5
Lecture,discussion, grouping,brainstorming, questionandanswer,
Lecturersmayuseotherteaching&learningstrategiesinordertoachievethelearningoutcomes.
GSA 1 GSA 2 GSA 3 GSA 4 GSA 5 GSA6 GSA 7
Communications Skills Critical Thinking and Problem Solving Skills Teamwork Skills Moral & Professional Ethics Leadership Skills InformationManagementSkillsandContinuousLearning Entrepreneurship Skills
Version : 080510_1.1_Effective:1June2011
LD 1 LD 2 LD 3 LD 4 LD 5 LD6 LD 7 LD 8
Knowledge Technical Skills Professionalism & Ethics Social Skills Communication Skills CriticalThinking Life Long Learning Entrepreneurial Skills
18/18
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