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Pelican Instrument Inc. Steve Park – president and principal stockholder of Pelican Instruments, Inc Second year performance: Exceeded prot budet by !"##,$$$ %&o %&o main lines of business: business: Electric meters 'E() – based on mechanical and electrical technoloy Electric instruments 'EI) – based on microchip technoloy *both industrial measurin instruments and perform similar functions but di+er in their manufacturin technoloy and their enduse characteristics *substitute products products in the same sense that a mechanical &atch and a diital &atch are substitutes.
Pelican Instruments uses variable costin.
Prepare the report that you feel -my Shult should present to (r. Park. Put yourself in the position of the follo&in six manaers: /eneral (anaer 'E() (arketin (anaer 'E() (arket share (anufacturin (anufacturin (anaer 'E() E0ciency 1perational (anaement /eneral (anaer 'EI) (arketin (anaer 'EI) (anufacturin (anaer 'EI)
%hese six manaers compete for a share in the company2s bonus pool. 3or each of the six, ho& &ould you make a case for your obtainin a share of the bonus pool4 -s (r. Park, ho& &ould you feel about the 5667 performance of each of the six maners &ho are competin for a share of the bonus pool4 '8ote: 9onsider the stratey of E( and EI business units in your performance assessment.)