ESCUELA SUPERIOR POLITÉCNICA DE CHIMBORAZO FIE
ESCUELA: INGENIERÍA ELECTRÓNICA EN CONTROL Y REDES INDUSTRIALES. MATERIA: EMPRENDIMIENTO. PREPARADO POR:
GUERRA PALMA HJALMAR GERMÁNICO. MENDEZ NAULA FRANCISCO XAVIER. CHANCUSIG CHANCUSIG MARIO FERNANDO. CHANCUSIG LÓPEZ MARCELO BERNAVE. BERNAVE.
FECHA: 8 DE DICIEMBRE DEL 2!". TÍTULO : TIENDA ELECTRÓNICA HMI.
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Oct2014-Feb 2105
Prof. Ing. Milton Jaramillo B. MDE.
1/5
ESCUELA SUPERIOR POLITÉCNICA DE CHIMBORAZO FIE
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An'(isis FODA: ANALISIS INTERNO
FORTALE)AS P($+%/,) %$(/-,*% ,) +($'% ,) )(/-(. P($+%/,) <%'(/ (/ %/+-,/-( ,6,-,0/. P,$3(,*($% ,&6)%. D(+3(/-%+ 6,$, %&6$,+ 1$,/*(+. P$%&%%/(+5 C%/'(/%+. P%+(($ 3/, /4$,(+-$3-3$, ,%$*( , ),+ /((+*,*(+ *( )%+ 3+3,$%+.
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Oct2014-Feb 2105
AMENA)AS I/1$(+% *( /3('%+ %&6(-*%$(+.
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Prof. Ing. Milton Jaramillo B. MDE.
2/5
ESCUELA SUPERIOR POLITÉCNICA DE CHIMBORAZO FIE
An'(isis PESTEL:
POLÍTICO M,) &,/(<% *( $(3$+%+ (/ ), 3*,* *( R%7,&7, L(9(+ *( 6$%-(0/ ,) %/+3&*%$ L(9 *( 6$%-(0/ ,) (&6)(,*%$ R(13),%/(+ *( +(13$*,*.
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DESCRIPCIÓN DEL PRODUCTO ,* -. S/
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CUOTA DE PARTICIPACIÓN EN EL MERCADO
ECONÓMICO G$,/ 6%-(/,) (%/0&% *( ), 3*,* *( R%7,&7,. T,+,+ *( /-($@+ 9 6%$(/-,<(+ *( $(/-,7)*,* C%/4,/?, *() )(/-(.
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Oct2014-Feb 2105
Prof. Ing. Milton Jaramillo B. MDE.
/5
ESCUELA SUPERIOR POLITÉCNICA DE CHIMBORAZO FIE
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vi6
AN7LISIS MERCADOT8CNICO
96 C"n"(es 3e 3ist!ib1%ión L, -(/*, ()(-$0/, HMI ,) +($ 3/, (&6$(+, 3( %4$(( 6,$-(+ 9 6(?,+5 $(63(+-%+5 6$(%+ 7,<%+5 (()(/-( ,)*,*5 )-&, -(/%)%1;,5 '(/-,+ ,) 6%$ &,9%$ 9 &(/%$5 $3-%+ /-(1$,*%+5 $%7%-+5 &$%%/-$%),*%$(+5 +(/+%$(+5 63)+,*%$(+5 +(&%/*3-%$(+5 $(++-(/,+5 ()(&(/-%+ *( 6%-(/,5 6$%-%7%,$*5 6),+5 %/(-%$(+5 ,6,-%$(+5 ,$*3/%5 )(*5 6,$),/-(+5 =($$,&(/-,+5 ,7)(+ 9 -%*, ),+( *( %&6%/(/-(+ ()(-$0/%+. H, %6-,*% 6%$ %/-,$ %/ )%+ +13(/-(+ &(*%+ *( *+-$730/ &3)-,/,):
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6 Est!"te$i"s 3e 4!2%ión - 41b(i%i3"3 L, -(/*, ()(-$0/, =, '+% 6($-/(/-( $(,)?,$ *(+3(/-%+ 9 6$%&%%/(+ (/ -%*, ),+( *( %&6%/(/-(+ ()(-$0/%+ 6,$, -%*%+ )%+ )(/-(+5 ,*(&+ $(,$ 6,3(-(+ 6$%&%%/,)(+ 6,$, (&6$(+,+5 3/'($+*,*(+ 9 -(/*,+ ()(-$0/,+ %/ *(+3(/-%+ 9 +($'%+ ,*%/,)(+. C%/%(/*% ), &6%$-,/, *() ,',/( -(/%)01% ), -(/*, ()(-$0/,5 *(*0 ), $(,0/ *( 3/, 61/, (75 9 ,*&/+-$,$ 3/, 3(/-, (/ $(*(+ +%,)(+ *( F,(7%%5 9, 3( /% $(6$(+(/-,$;,/ 3/, 1$,/ Oct2014-Feb 2105
Prof. Ing. Milton Jaramillo B. MDE.
4/5
ESCUELA SUPERIOR POLITÉCNICA DE CHIMBORAZO FIE
/'($+0/ (%/0&, 6($% )%1$,$;, -(/($ 3/ ,)-% &6,-% '+3,) (/ 637)*,* 6,$, -%*,+ ),+ (*,*(+ 9 /'()(+ (%/0&%+ *( ), +%(*,*. A*(&+ +( %/+*($0 ))(',$ , ,7% 3/, +($( *( 637)*,* 7-) %&% +%/ ,$-()(+5 ,4=(+5 6,/,$-,+ 9 )%1%+ *( ), -(/*, ()(-$0/,5 3( +($/ $(6,$-*%+ (/ )31,$(+ %/3$$*%+ (/ ), 3*,*. T,&7@/ +( %6-0 , %/-$,-,$ 637)*,* (/ &(*%+ *( %&3/,0/ )%,)(+ %&% +%/ $,*%5 -()('+0/ 9 6$(/+, 6$(-(/*(/*% ))(1,$ , -%*,+ ),+ 6($+%/,+ , ), =%$, *( ()(1$ 3/, -(/*, ()(-$0/,. vii6 ESTUDIO T8CNICO ,7REA PRODUCTIVA/
viii6
FINAN)AS DEL NEGOCIO
Oct2014-Feb 2105
Prof. Ing. Milton Jaramillo B. MDE.
5/5