Proiect Cercetari de Marketing - JACOBS

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Raport cercetare ³ Cafea JACOBS ´

Prof. Coordonator: Andred Maxd

StudenMd: Petre Alexandra Sorodoc Andred Zadt Andred

1.Proble a de decd
de

1.1 Contextul decd
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2. Proble a de cercetare 2.1 Defdndrea proble ed cccccccccccccccccc#

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2.2 Obdectdele de cercetare Dc (

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cc +,(cc Dc * 

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3. Metodologdec 3.1 Desdgnul cercetardd cccccccccccc- c
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3.4 Desdgn-ul chestdonarulud fdnal. Pretestarea. &  
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Întreabarea I - SunteMd consu ator de cafea?
@c 4
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Întreabarea II ± În ce dnteral de rstă ă încadraMd?
@c 125/c
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c c

-  

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cccccccccccccÎntrebarea III ± Ct de des consu aMd cafea?
@c +c
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c cc @c 4 c1c
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cccccccccccccÎntrebrea IV ± Ct de des cu păraMd cafea?
@c 4 c1c
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c M c ccÎntrebarea V ± Unde preferaMd să serdMd cafeaua?
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c  c
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cc ccccccccccccccccc cccÎntrebarea VI ± Care este

otdul prdncdpal pentru care consu aMd cafea?


@c   ccc M c" ccc @c 4
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c 
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cc cccÎntrebarea VII ± Ce
@c
c @c > c @c ?&c @c 4 
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c

ărcd de cafea aMd consu at în ultd dle 6 lund?

c ccccccccc-  
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c

c 
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c
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c c Întrebarea VII ± AcordaMd o notă

ărcdd Jacobs, de la 1 la 10 ( 1 fddnd pentru

nesatdsfacMde totală Ôd 10 pentru satdsfacMde totală ). c >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> c ccccccccc-  
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c
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cc  c c 
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c@c Întrebarea IX ± OrdonaMd ur ătoarele caracterdstdcd ale cafeled, în funcMde de d portanMa lor pentru du neaoastră ( 1 - cea

ad puMdn d portantă , 4 - cea

ad

d portantă ).
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Întrebarea X ± Ce tdp de cafea aMd consu at în ultd ele 6 lund?
@c 

c

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c   
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c c @c 

c c @c 
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c   c    Mc ccccccccc ccccccccccccÎntrebarea XI ± Referdtor att la consu ul de cafea ct Ôd la actul de cu părare al acesteda, care sunt dntenMddle ds. de ddtor?
@c :c 
cc c
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ccccccccccccc ccccccccccccÎntrebarea XII ± Ct de dnteresat(ă) sunteMd să încercaMd sortd ente nod de cafea?
@c 4 c @c 8
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ccccccccccccÎntrebarea XIII ± AMd dord să încercaMd noul sortd ent de cafea Jacobs Choco&Mdnt ( aro ă de cdocolată Ôd

entă ) ?


@c ( c c @c ! M c
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c
cccccccccccc cccccccccccÎntrebarea XIV ± În care ddntre ur ătoarele categordd de endt ă încadraMd?
@c DE77c c @c E77.777c c @c .77..277c c @c Fc.277c c cccc-  
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Re
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Intrebarea nr. 1 c Statdstdcsc   
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Intrebarea nr.2 c Statdstdcsc :
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:
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67c

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Intrebarea nr.3 c Statdstdcsc 8  M
c    c 0c

:
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#
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67c 7c 166c

c c FrecenMa consu uludc c

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Intrebarea nr.4 c Statdstdcsc 8  M
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:
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#
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67c 7c 1L6c .7E2c

FrecenMa de cu pararec c

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Intrebarea nr.5 Case Su

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Intrebarea nr.6 c c Case Su

aryc

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Intreabarea nr. 7 c c c Case Su

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