A Project Report On ‘Comparison between Big Bazar & D-Mart’ ‘Submitte !or partia" !u"!i""ment o! re#uirement !or t$e % t$ Semester o! Degree O! Bac$e"or o! Management Stuies O! MMBA' (')*RS'+, Session ./%-/0 Super1ise B23 Mrs4 Pro!essor Department o! Management
AC5(O67*D8*M*(+ At t$e outset9 ' wou" !irst "i:e to t$an: t$e ni1ersit2 o! t$e Mumbai !or gi1ing me an opportunit2 to o suc$ an inno1ati1e project in t$e !i!t$ semester4 ' wou" "i:e to e;ten m2 sincere gratitue an appreciation to m2 project guie
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C*R+'='CA+* +$is is to certi!2 t$at (a1ai a:bar :$an o! Reena Me$ta Co""ege o! Commerce an management Stuies $as success!u""2 comp"ete t$e project wor: tit"e Project Report on ‘Sur1e2 on Big Bazar &D-Mart’ in partia" !u"!i""men o! re#uirement !or t$e comp"etion BMS as prescribe b2 t$e ni1ersit2 o! Mumbai4 +$is project is t$e recor o! aut$entic wor: carrie out b2 $er uring t$e acaemic 2ear ./%-./04 S$e wor:e uner m2 guiance4
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D*C7ARA+'O( '9 Mr (a1ai a:bar :$an9 $ereb2 ec"are t$at t$is project report is t$e recor o! aut$entic wor: carrie out b2 me uring t$e acaemic 2ear ./%-./09 An $a1e comp"ete t$e project on Project Report on ‘Sur1e2 on Big Bazar &D-Mart’ +$is in!ormation Submitte is true an origina" to t$e best o! m2 :now"ege4
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Sr4(o
+opic Executive Summary
Synopsis 'ntrouction istor2 o! Big Bazar istor2 o! D-mart /4
Researc$ Objecti1e
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'ntouction to big bazaar store Presence Prouct o!!ering 'nno1ation Customer re#uirement uner big bazar Customer re#uirement uner con!ormance o! big bazar +ec$nica" aspects
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'ntrouction topic Dmart store Cu"ture )ison Presence Prouct o!!ering
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Customer bu2ing ecision process Socia" !actor P$2c$o"ogica" !actor Persona" !actor
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Customer ecision ma:ing process
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Organization structure zona"
Page (o4
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Euestionaries 4/
Ana"2zation an interpretation
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Conc"usion
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Recommenation
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Bib"iograp$2
S,(OPS'S We have chosen the topic, “A Study on the effective promotional strategy influencing customer for the product of Biz bazaar and Dmart!" As a departmental store is an extensive store" #t can never shut do$n as it is consumed by the $orld population on a very regular bases and it is necessity of an human being" %onsumer or the customers are valuable assets for any store as they are the ultimate estimation of any product or service" Since, they are the ultimate end users of any product or service, those, the success of any store depend upon the satisfaction of the consumer, if not they $ill s$itch to other store"
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An O1er1iewAs customer&s tastes and preferences are changing, the mar'et scenario is also changing from time to time" (oday&s mar'et scenario is very different from that of the mar'et scenario before )**+" (here have been many factors responsible for the changing mar'et scenario" #t is the changing tastes and preference of customer $hich has bought in change in the mar'et" #ncome level of the people has changed life styles and social class of people have completely changed no$ than that of olden days" (here has been a shi ft in the mar 'et dem and i n t o da y &s $ or l d" (e c hn o lo g y i s o n e o f t h e m a -o r f a ct or s $hich are responsible for this paradigm shift in the mar'et" .e$ gener ation people are no more dependent on hat mar'et and far off departmental stores" (oday $e can see a ne$er in mar'et $ith the opening up of many departmental stores, hyper mar'et, shopper&s sto p, mal ls, br an de d re ta il ou tle ts and spe ci al ty st or es" #n tod ay &s $orld sho pping is not anymore tiresome $or' rather it&s a pleasant outing phenomenon no$" /y study is based on a survey done on customers of a hypermar'et named big bazaar 0Dmart" #t is a type of mar'et $here various 'inds of products are available under one r oo f " / y s t u dy i s o n d e t e r m i n in g t h e c u s t o m e r &s b u y in g b e h av i o r in big b a z a a r a n d Dmart and the satisfaction level of customers from these retail stores" Big Bazaar is part of 1uture 2roup, $hich also o$ns the Big Bazaar $as launched in September, 3++) $ith the opening of its first four st ores in %alcutta, #ndore, Bangalore and 4yderabadi n 3 3 d a y s " W i t h i n a s p a n o f t e n y e a r s , there are no$ )53 Big Bazaar stores in *+ cities and to$ns across #ndia" Big Bazaar $as started by6ishoreBiyani,the group %E7 and /anaging Director of 8antaloon 9etail" (hough Big Bazaar $as launched purely as a fashion format including apparel, cosmetics,
accessory and general merchandise, over the years Big Bazaar has included a $ide range of products and service offerings under their retail chain"
(he current formats include Big Bazaar, 1ood Bazaar, and Electronic B B a z a a r a n d 1 ur n i t u r e Bazaar" (he inspiration behind this entire retail format $as from Saravana Stores, a localstore in(" .agar, %hennai(he stores are customized to provide the feel of mandis and melas "$hile offering the modern retail features li'e :uality, %hoice and %onvenience" As th e m od er n #n di an family;s favorite retail store, Big Bazaar is popularly 'no$n as the <#ndianWalmart<"Avenue Super /arts =td >AS=? o$ns and operates hypermar'ets and supermar'ets bythe store name D/art"D /art see's to provide a onestop shopping experience for the entire family, meeting allt h e i r d a i l y h o u s e h o l d n e e d s " A $ i d e s e l e c t i o n o f h o m e u t i l i ty pr od uc ts is of fe re d, including foods, toiletries, beauty products, garments, 'itchen$are, bed and bath linen,home appliances and much more" Since D/art first opened its doors in the /umbai region in 3+++, it has gro$n into atrusted and $ell established shopping destination in /aharashtra, 2u-arat, An dhra 8radesh and 6arnata'a" D/art is no$ loo'ing for$ard to gro$ing its Stores across #ndia" (his mar'et field survey $ill help in 'no$ing the p r e s e n t c u s t o m e r s t a s t e s a n d preferences" #t $ill help me in estimating (he customer&s future needs, $ants 0 demands"
'S+OR, O= B'8 BAHAR Big Bazaar $as launched in September, 3++) $ith the opening of its first four Stores in %alcutta, #ndore, Bangalore and 4yderabad in 33 days" Within a span of ten years, there are no$ )@) Big Bazaar stores in " By September 3+)3 B#2 BAAA9 $ill have t$o more stores in .orth east namely S#=%4A9 and 794A( in Assam" Big Bazaar $as started by 6ishoreBiyani, the 2roup %E7 and /anaging Director of 8antaloon 9etail #ndia" (hough Big Bazaar $as launched purely as a fashion 1ormat including apparel, cosmetics, accessory and general merchandise, over the years Big Bazaar has included a $ide range of products and service offerings under their retail chain" (he current format includes Big Bazaar, 1ood Bazaar, Electronic Bazaar and 1urniture Bazaar" (he inspiration behind this entire retail format $as 1rom Saravana Stores, a local store in (" .agar, %hennai"
As $e are no$ in the era of booming retailing lot of organization are entering into the retail mar'et" #n #ndia 1uture 2roup 8antaloon company is one of the greatest retailing companies $ith its retail format called Big Bazaar" #n my summer #nplant pro-ect #&m doing live pro-ect, on a “A analysis oncustomer of BigBazaar at 4ubli!" > to improve customer $al'in at big bazaar? And also to 'no$ $hat are the factors $hich customers thin' before visiting Big Bazaar 4
.eed for the study Big Bazaar has ne$ly established its 4ubli store on last 3*
th
uly 3++C" (he
Big Bazaar has done analyzing of pro-ects to 'no$ the consumer expectation, consumer satisfaction level and no$ the Big Bazaar has gained good grip on the 4ubli mar'et, but still $ant to increase the $al'in in Big Bazaar" So the main need for the study is to 'no$ ho$ to increase the $al' in Big Bazaar"
'S+OR, O= D-MAR+ Situated at 6opar'hairane since the last seven years" A1enue Super marts 7t4 A1enue Super marts 7t ?AS7@ o$ns and operates hypermar'ets and
supermar'ets by the store name D-Mart"
D/art hoardings can be found on the lampposts on ma-or roads in .avi /umbaiarea" D/A9( usually advertises in ma-or ne$spapers giving information about their latest offers, 8romotion and sales offers $ere present for most of the items"
(he product mix is good 0 lot of variety is available" (he assortments for apparels are done as per the price and size" (he D/art offer price and the /ax" 9etail 8rice both $ere visible on the price card, During the festival season, the festival items are 'ept in the main area" A $ide variety of festival and decorative items for 2anpati and .avratri festival are 'ept along the main passage" (he inspiration behind this entire retail format $as from a local store in 6"
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As a part of our study of programme, $e are given capstone pro-ect $or' to develop our analytical faculties as professional students" #n relation to the aforementioned ob-ective the pro-ect underta'en by us covers mar'eting analysis of .ational" (he study converges on t$o ma-or giants in global mar'et Big BazaarF D/artF
6$2 $as t$is inustr2Itopic been se"ecteJ
7nes a customer gets inside the store he $ill find all 'inds of products available (hat may be 1ood item, %osmetic, Electronic, 2arments, and 1urniture etc Because of these features it has a very good reputation in that area and customers $ho are residing far a$ay and in other areas they also visit the store" (his department is responsible for the product arrangement at the store $ith respect to their nature" (his department is responsible for the maintenance of the systems of the stores"
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(o scan customer buying behavior" (o 'no$ the promotional strategy of Big Bazaar" (o 'no$ the relation bet$een promotional strategy and buying decision" (o comprehend the determinants of customer satisfaction