PROJECT REPORT
Topic – Research On Indian Music Industry
Submitted to :
Submitted by :
Mr.Gautam Bansal
Raj Kumar
Faculty (PCTE)
Rahul Kumar Sandeep Galhotra
1
Title : A study on consumer preference regarding new and old Indian music in Ludhiana.
Objectives of study :
1. To study which type of Indian Indian music(old , new) is popular in different Age group people in Ludhiana.
2. To know the percentage of different types of Indian music being listened by the people in Ludhiana.
3. To study the satisfaction level of people on modern Indian music in Ludhiana.
2
ACKNOWLEDGMENT A formal piece of acknowledgment will hardly meet the ends of justice in the matter of the expression of deep sense of gratitude and obligation to all those who help in this project. Firs Firstt & fore foremo most st,, it is our prof profou ound nd priv privil ileg egee to expre express ss our sinc sincer eree than thanks ks to respondents. Then Its’ our profound prevailing to thanks Mr.Gautam Mr.Gautam Bansal who played the role role of advisor in our project through his effective guidance & construction criticism. We shall always be indebted to him for providing us all the relevant guidance & advice in accomplishing this project report. Last but not least, We are falling falling short of word to thank to almighty.
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PREFACE As a part of MBA Degree, it is required for every student to undergo through project on research methodology methodology to get the exposure of actual situation situation existing in the market. market. I have prepared my report on “ THE
INDIAN MUSIC INDUSTRY
”. For this project,
survey is conducted on different people. This project will be a great help for us in our summer training project.
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List of Tables and Graphs
4.1. Table & Graph showing the choice of people on listening music. 4.2. Table and Graph showing the age group of respondants in which they fall. 4.3. Table and Graph showing the Preference of people on new and old music 4.4. Table and Graph showing the kind of music preferred by people in Ludhiana 4.5. Table and Graph showing the preference on language of music listened by people 4.6. Table and graph showing the ranking being given to different kinds of music 4.7. Table and Graph showing the what people look for in music 4.8. Table and Graph showing the artists preferred to listen by people 4.9. Table and Graph showing the places preferred by people to buy the music 4.10. Table and Graph showing various the sources from where people collect the music 4.11. Table and Graph showing the sources popular in people for listening the music 4.12. Table and Graph showing the responses of people on what they feel about music as important for life or not 4.13. Table and Graph showing the satisfaction level of people on modern music 4.14. Table and Graph showing the reasons of dissatisfaction of people on modern music
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Table of Contents
Sr.no Contents
Page no
1
Introduction to Indian music industry
7 - 14
2
Introduction to project
15
3
Review of literature
16
4
Research Methodology
17
5
Data Analysis and Interpretation
18 - 31
6
Results and Findings
32
7
Bibliography
33
8
Appendix
34 - 35
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INDIAN MUSIC INDUSTRY -- An Introduction
sound.Common elements of music are pitch (which Music is an art form whose medium is sound.Common governs melody and harmony), harmony), rhythm (and (and its its associ associate ated d concep concepts ts tempo, tempo, meter , and and articulation), articulation), dynamics, dynamics , and the sonic qualities of timbre and texture .The music industry sells compositions, compositions, recordings and performances of music. music. Amon Among g the the many many indi indivi vidu dual alss and organization organizationss that operate within the industry industry are the musicians who compose and perform the music; music; the compani companies es and profes professio sional nalss who create create and sell sell record recorded ed music music like like music publishers, publishers, producers, studios, studios, engineers, engineers, record record labels labels,, retail and onli online ne musi musicc stor stores es,, performance rights organisations those that present live music performances booking agents, agents, promoters, promoters, music venues, venues, road crew professionals who assist musicians with their careers,those who broadcast music (satellite (satellite and broadcast radio); radio); journalists; educators; educators; musical instrument manufacturers; as well as many others. In India music has always remained as a principle means of entertainment. Music is considered to be the queen of all arts and is perceived as a harbinger of peace and tranquility. It epitomizes all the quality of an art which satiates the creative and aesthetic need of an individual. Since ages music is a symbol of peace and prosperity. It produces a heady concoction that transports one to an ethereal world beyond comparison. In the late 19th century and early 20th century , the music industry was dominated by the publishers of sheet music. By mid-century records had supplanted sheet music as the largest player in the music business. Four "major labels" dominate recorded music — Sony Music Entertainment , Universal Music Group, Group,Warner Music Group and EMI — each of which consists of many smaller companies and labels serving different regions and markets. The live music industry is dominated by Live Nation, Nation, the largest promoter largest promoter and and music venue owner. Live Nation is a former subsidiary of Clear of Clear Channel comunications, comunications, which is the largest owner of radio stations in the United States. In the nineteenth century, sheet-music publishers dominated the music industry. In the early 20th century, the recording of sound began to function as a disruptive technology in music markets. The phonograph The phonograph,, invented by Thomas Edison in 1877, industry grew greatly in importance, and the "record industry" eventually replaced the sheet music publishers as the industry's largest force. Sony bought CBS Records in 1987 and changed its name to Sony Music in 1991. With 20th century music , there was a vast increase in music listening as the radio gained popularity and phonographs and phonographs were used to replay and distribute music. The focus of art of art music was characterized by exploration of new rhythms, styles, and sounds
In the 21st century, consumers spent far less money on recorded music than they had in 1990s, in all formats. Total revenues for CDs for CDs,, vinyl, vinyl, cassettes and digital downloads in the world dropped 25% from $38.6 billion in 1999 to $29 billion in 2007 according to IFPI.
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Evolution of different genres of music Jazz evolved and became a significant genre of music over the course of the 20th century, and during the second half of that century, rock music did the same. Jazz is an American musical art form which originated in the beginning of the 20th century popular music that developed in the 1960s from 1950s rock and roll, roll, Rock music is a genre of popular rockabilly, rockabilly, blues, blues, and country music. music.
The sound of rock often revolves around the electric guitar or guitar or acoustic guitar, and it uses a strong back beat laid down by a rhythm section of electric bass electric bass guitar , drums, drums, and keyboard instruments such such as organ, organ, piano, piano, or, or, sinc sincee the the 1970 1970s, s, digi digita tall synthesizers. synthesizers. Alon Along g with with the the guit guitar ar or keyboards, saxophone and blues-style harmonica are used as soloing instruments. In the late 1960s and early 1970s, rock music branched out into different subgenres, ranging from blues rock and rock and jazz-rock jazz-rock fusion to heavy metal and punk and punk rock , as well as the more classical influenced genre of progressive progressive rock . The sound of rock often revolves around the electric guitar .
TRENDS Falling Behind - Ten years ago, The Record Industry had The CD Release Complex and knew exactly what to do. Now everyone else is taking fans to the future that they used used to determine. Instead of leading the way, they're left holding the hands of innovators and squeezing tightly when they get scared. scared. . Groundswell - Defined as, “A social trend in which people use technologies to get things they need from each other, rather than from traditional institutions like corporations.”
efficient system system for getting music. music. You can download Pirate Software - It remains to be most efficient AC/DC's Complete Discography, a 3GB torrent containing 276 songs at 320bps, in a few hours on a good day. Even that isn't isn't the problem, problem, its that you can put over ten into the program, program, fall asleep, and the next day everything everything will be done. It is just getting duplicate copy of the software. software. Music Overload - Its both exciting and disheartening to wonder.The CD Release Complex was a way of regulating regulating the flow of content between artists artists and people. people. For those who buy music The Paradox of Choice Choice is a reality, reality, but what does it mean for pirates. pirates. They download download more music than they could ever possibly listen to. Searching Searching Alone - Searching for music online doesn't have the same feeling as combing through selections at a local record store. Walking through the isles at Best Buy, Walmart, and Target is an experience that's feels lifeless at best7. . artists for people to actually actually pay attention attention to. There are a no of Attention - There's too many artists singers prevailing in the market so its difficult to follow singers but they follow songs which are best.
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THE FUTURE OF MUSIC The Indian Scene
With the world making it huge on the digital music segment, India definitely cannot afford to lag behind. India`s digital music market mainly comprises the web and mobile music market. According to general secretary D’souza D’souza , ‘ handsets are on rise rise and more and more radio stations are coming up also people are becoming more internet.Times Music is trying to expand by signing exclusive deals with mobile operators and others in this segment. Everyone realises that five years down the line, this segment will be a very important source of income and revenue. No one can afford to just wait and an d watch."In fact, the digital music business, dominated b y mobile music, will surpass physical music in sales in India, says a study by digital music company Soundbuzz. The report notes no tes that India is likely to be the second country in the world, after South Korea, where digital music will surpass physical music in sales. "In India, Music-to-Music accounts for Rs one billion (Rs 100 crore) and physical music Rs six billion (Rs 600 crore). So, I nowhere see mobile music sales surpassing physical music sales."
MUSIC MARKET - NATIONAL Size of Music Industry In India : The estimation of the music industry size is a challenge, as the unit sales and the average realization realization prices continue continue to be a closely closely guarded secret of the music companies. The industry industry estimates approximately 15 crores of legitimate unit sales of music cassettes and cds in the past year, with an average realization of Rs.40-45. This brings the size of the industry to about Rs.670 crores (USD 149 million) Piracy will continue to hamper the growth of the industry, though measures from the Indian music industry will help curb some of this. Indian music industry is expected to touch Rs.777 crores by 2009. REVENUES OF INDIAN MUSIC INDUSTRY
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I
INDUSTRY PROFILE
Music of India is one of the oldest unbroken musical traditions in the world. It is said that the origins of this system go back to the Vedas (ancient scripts of the Hindus) and It traces its origin to the very first sound created on earth. The Chants of Vedas followed this foremost creation of sound and are believed to be the first music of India. The earliest written reference of Indian music is found in the great scholar and Sage Bharat's Natya Shastra, a landmark in the written history of fine arts including music. illustrious book Natya The Indian Music Industry is the Second largest in the world in volume terms, trailing only the US. In value terms though, its position is lower, owing to the low unit prices here. As for numbers, India is the fourth largest in the world in terms of units, but 23rd in terms of value. Due to its very nature, the industry is considered to be an important constituent of the Indian Entertainment industry as a whole, rather than an indep endent sub-sector. The music industry in India has a unique structure structure unlike most other global markets. markets. Till 1990, the music market was almost completely dominated by film and devotional music. The early 90’s saw the advent of the television and increased consumer exposure to non-film music channels, non-film albums and music videos. The music industry in India has more than doubled in the last decade. While total music cassette (MC) market constitutes 95% of the market, the compact disc (CD) market is 5% in volume terms. In value terms, it is in the ratio of 70:30, with an export market estimated at INR15 million. IMI estimates the music industry in India currently stands at INR 10.4 billion
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Problems In Indian Music Industry PIRACY
Piracy has played havoc with the music industry in India eroding huge chunks of profits. The industry industry suffered suffered a revenue loss loss of INR 18,000 million (£ 238.85 million) million) due to piracy over a period of three years.In the last two years, legitimate market has shrunk by 27% in unit terms and 38% in value terms. Practically non-existent some years ago, CD piracy has ballooned to over 70% due to MP3 compression technique and cheap availability of blank CD’s.It has to be noted here that in spite of mounting losses, the industry spends INR 50 million annually on anti pir pirac acy. y. Almo Almost st every every Stat Statee Gover Governm nmen entt has its its own own Anti Anti-Pi -Pira racy cy cell cell unde underr the the Poli Police ce Department. INTERNET PIRACY
It is understood that there are about 600 sites that allow downloading of music from the net, most of the servers based in the US and all of them reportedly, illegal. Policing digital piracy is virtually impossible since any person with an Internet connection can upload and download music with relative ease. Industry observers estimate the percentage to rise to 25% unless stri string ngen entt meas measur ures es are are take taken n imme immedi diat atel ely. y. To give give an exam exampl ple, e, an MP3 MP3 CD cont contai aini ning ng compilations of up to 150 popular songs sell for the price of one legitimate audio cassette i.e INR 55 (75p approx) .expected to rise to 25% in the next two-three years. FILM INDUSTRY AS A PARTNER
Major Players Players & Marke t Share
16%
34%
10% 6%
12% 6%
6%
10%
0
SA REGA MA IN DIA LTD .
U NIV ERS AL MU SIC IN D IA LTD.
SUPER SUPER CASSETT CASSETTE E INDUSTRIE INDUSTRIES S LTD LTD
TIPS TIPS INDUST INDUSTRIE RIES S
SONY MUSIC ENTERTAINMENT ENTERTAINMENT
CRESCENDO CRESCENDO MUSIC PVT.LTD
VEN US US RECO RD RDS & TA TA PE PES LT LTD.
O TH TH ER ERS
The Indian music industry is quite unique compared to those in other countries as it is virtually dependent on new Hindi films for the lion’s share(40%) of its revenues .
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IMPACT OF FM RADIO
The rise of this segment has seriously affected sale of music, which have fallen by more than 30%. Though the Copyright Board has given given an award on the rate payable by FM Radio operators to Copyright owners i.e. music companies, this is believed to be much less than sought for by music companies. OPTICAL DISC REGULATION
With Optical discs (CD CDR,VCD, DVD) becoming the main carriers for music software, many plants have come up in India. There is an urgent need to regulate these on lines of international Optical Disc Regulations.
A UNIQUE INDUSTRY STRUCTURE
The Indian music industry has a unique structure compared to most global markets. Till 1990, it was completely dominated by film and devotional music. With the advent of satellite television and increasing consumer exposure to non-film albums and remixes have gained popularity recently. In the non-film category devotional music produced by smaller .
12
13
MAJOR PLAYERS AND THEIR SHARES IN INDIAN MUSIC MARKET The major players in the Indian Music Industry in a film and non-film music categories are: 1. T-series 2. Times Mu Music 3. BMG BMG Cres Cresce cend ndo o 4. Polygram. 5. HMV 6. Tips. 7. Magnas nasound und. 8. Sony Mu Music 9. Universal. 10. Virgin Tip was the leading soundtrack label (12% market share); label of manufa manufactu cturin ring g conglom conglomera erate te Super Super Casset Cassette te Indust Industri ries es account accounted ed for 9% T-Series label market shares; Gramco, which was owned until the 80s by EMI and has since been taken over by RPG Enterprises accounted for 8% of total market shares; Venus Record had a 7.5% market share.
Record companies distribute through a large number of wholesalers based in 24 of India’s largest cities. Until recently the country had just one music megastore, the Rythm House shop in Bombay. Bombay. In 1999, ten additional additional large music outlets outlets have opened up including including two operated operated by Rhythm House. Gramco has continued to expand its Music World chain and has now five outlets. The Times of India publishing group opened a specialist shop, Planet M, and is now planning to develop a chain. Another new entrant is the Khambattas family with the opening of The Groove chain of music stores.
TRENDS IN INDIAN MUSIC MARKET The Indian music market is undergoing a process of internationalisation. This results from: Retail revolution in music distribution; Increasing penetration of CDs; Impending radio privatisation . The Indian Government announced it would de-regulate radio frequencies, assigning 150 new FM stations to an industry which, up until now, has benefited from less than 10 radios broadcasting music h its; Promotion by satellite music channels (Indian versions of MTV and News Corp’s majority owned local channel V); Exports of Indian film soundtracks , that are expected to keep on growing overseas. For example the film music of Kuch Kuch Hota Hai sold over 200 0000 000 0 units in 20 countries; Emerging distribution channels. • • •
•
•
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INTRODUCTION TO PROJECT In the introduction to our project that is on preference of people regarding Indian music (old, new) in Ludhiana region. We are going to find out the choice of people whether they ike to listen to old Indian music or new or modern Indian music. • • • • • •
The different aspects we are have found are: Consumer preference preference regarding Indian Indian music music Satisfaction on the new modern era of music Sources of collecting music and sources of listening listening to music Different sources from where they buy the music Why they listen to music
The study of consumer behavior is the study of how individuals make decisions to spend their available available Resources Resources (time, money, effort) effort) on consumption consumption related items. it includes includes the study of what they buy, why they buy, where they buy it, how they buy it and how ho w often they use it. Consumer behavior research encompasses all of the behavior that consumer display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. The term consumer is often used to describe the two kinds of consumer entities; the personal consumer and the organizational consumer. The personal consumer buys goods and services for his or her own views. So there are various aspects which have been covered by us. The demographic profile people is being taken into consideration and the age group in which they fall is being known so that we can know about the choice of different age group people. Then the Cultural music preference preference of people is being analyzed whether they have like their cultures music or they have switched over to another cultures music like western etc. Mostly the young people exhibit more or less the aggressive consumer buying behavior. where it is seen that simple top of the mind knowledge can make them to buy . Their preference will be towards short run albums only. But they have never preferred long run albums. Education also have strong affect on the sychology of the people. An educated person shows of his Life style: style: Lifestyle Lifestyle is being analysed analysed on the basis of age group in which the customer customer falls. status status and tries to move towardsthe towardsthe western western music. He likes to listen listen to the music music that that comes form form foreign. foreign. The second second categor category y of consumerconsumer- the organi organizat zation ional al consumer consumer includes includes profit profit and non profit profit business, business, government agencies and instituti institutions ons (e.g. school schools, s, hospit hospitals als,, prison prisons)a s)all ll of which which buy product products, s, equipme equipments nts,, materi materials als and other other components needed to manufacture and sell their own products ; services companies must buy equipment necessary to render services they sell; government agencies must buy the office products needed to operate their agencies institutions must buy the material they need to maintain themselves and their population.
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REVIEW OF LITERATURE Music of India is one of the oldest unbroken musical traditions in the world. It is said that the origins of this system go back to the Vedas (ancient scripts of the Hindus) and It traces its origin to the very first sound created on earth. The Chants of Vedas followed this foremost creation of sound and are believed to be the first music of India. The earliest written reference of Indian music is found in the great scholar and Sage Bharat's illustrious book Natya Natya Shastra, a landmark in the written history of fine arts including music. The Indian Music Industry is the Second largest in the world in volume terms, trailing only the US. In value terms though, its position is lower, owing to the low unit prices here. As for numbers, India is the fourth largest in the world in terms of units, but 23rd in terms of value. Due to its very nature, the industry is considered to be an important constituent of the Indian Entertainment industry as a whole, rather than an indep endent sub-sector. The music industry in India has a unique structure structure unlike most other global markets. markets. Till 1990, the music market was almost completely dominated by film and devotional music. The early 90’s saw the advent of the television and increased consumer exposure to non-film music channels, non-film albums and music videos.
Shares of different types of music in market The music industry in India has more than doubled in the last decade. While total music cassette (MC) market constitutes 95% of the market, the compact disc (CD) market is 5% in volume terms. In estimated at INR15 million. IMI estimates the music industry in India currently stands at INR 10.4 billion. The Indian music industry at INR 18 billion (GBP) has more than doubled in the last decade. The total music cassette (MC) market constitutes 95% while the compact disc (CD) market is 5% in volume terms. India is becoming increasingly important in the global economic arena - it is the world’s fourth largest economy in PPP (purchasing power parity) terms and is a founding member of the WTO. It is amongst the world's top five fastest growing economies, with real GDP growth at around Major Players Players & Mar ket Share
16%
34%
10%
8%
8% 11 %
6%
6%
12%
6%
10%
41%
22% 0
5% 5% SA REGAM A IN DIA LTD.
UN IVERS AL MU S IC IND IA LTD.
N eSUPER w F ilmRMCASSET uASSETT si ld F ilm M u sIES ic S LTD egIPS io naINDUST F ilil m m usRIES i ES P op u lar m u is c SUPE C TE O INDUSTRIE INDUSTR LTD R T IlNDUSTRI SONY MUSIC ENTERTAINMENT ENTERTAINMENT
D e v o t io na l
I nt e rn a t io na
V EN ENU S RECORD S & TA TA PE PES LT LTD.
CRESCENDO CRESCENDO MUSIC PVT.LTD
O t h e rs
OTH ER ERS
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5.5% for the past few years. While the major players have a large chunk of the organised market RESEARCH METHODOLGY
The research methodology is the specification of method of acquiring the information needed to structure or solve the problem. It is not considered to be the decision of facts but also building up the data knowledge and to discover the new fact involved through the process in the dynamic change in the society. The research design is a pattern or an outline of the research project’s working, it is a statement of only the essential elements study, those that provide the basic guidelines for the details of the project. Further a research design is an arrangement of conditions for collection and analysis of data in that aim to combine relevance to research purpose with economy in procedure. It constitutes the blueprint for collection, measurement and analysis of data. Research design stands for advance planning of the methods to be opted for collecting the relevant data and the techn techniq iques ues to be used used in thei theirr analy analysi sis, s, Th Thee pres presen entt stud study, y, bein being g cond conduct ucted ed,, foll follow owed ed a Descripti Descriptive ve Design. Design. It produces produces a picture picture of phenomenon in which decision maker is intrusted. intrusted. As the the data data woul would d be resp respon onse sess from from a sampl samplee cont contai aini ning ng a larg largee numbe numbero rofs fsour ource ces. s. The conceptual structure within which this research is conducted descriptive and exploratory in nature as it brings forward the results concerning the set objectives, though facts, findings and enquiries DATA COLLECTION
Primary Data has been used in the present study. For primary data collection, personal interview method method was followed. followed. Respondents were personally personally contacted and administere administered d structure structured, d, undisguised and unbiased questionnaire. Questionnaire involved all types of questions like check list, ranking, rating, dichotomous and MCQs. Selection of research problem should be in line with the researcher’s interest, chain of thinking and existing research in the same area and should have some direct utility. SAMPLING TECHNIQUE
Sample design is a definite plan for obtaining a sample from a given population. It refers to the techni technique que or the procedure procedure the resear researche cherr would would adopt adopt in select selecting ing items items for the sample sample.. The selection of investors was done on the basis of Convenience Sampling. ng. Single most unit of the population it may be single person or group from whom questionnaires will be filled up to fulfill the target. The sampling unit in this report is any person who involve in investment process in Ludhiana. SAMPLE SIZE
Sampling size refers to total number of respondents targeted for collecting the data for the research. The sampling size of our study is 60 respondents and this sampling size was selected on the basis of convenience sampling.
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Data Analysis & Interpretation Interpretation
Ques1: Do you like the music? Data analysis
no of Options responses percentage Yes 56 94.91 No 3 5.08
Graph R es po n s
5% yes no 95%
Interpretation
It is found that mostly the people go for listening music. About 95 % of people like to listen to music About 5 % doesnot like to listen to music due to one or another reasons.
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Ques 2: In which age group you fall? Data analysis :
Options Below 18 yrs 18-30 yrs 30-45 yrs Above 45 yrs
no responses
percentage age
19 48 19
19.58 49.48 19.58
11
11.34
Graph percentage 60 50 40 30 20 10 0
49.48
19.58
percentage
19.58 11.34
below 18 yrs
18-30 yrs
30-45 yrs
above 45 yrs
Interpretation
We have researched on various age group people. According to it the youth people are targeted more by us, whereas there is a suuficient no of responses have been taken from other age groups also.
19
Ques3: which music music you like like the most? Data analysis
no of responses
Options Old New Both
overall percentage below18 18-30 31-45 above45 12 21.42 0 15.62 16.6 66.6 27 48.21 88.88 28.12 16.6 0 17 30.35 11.11 56.25 66.6 33.3
Graph 88.88 90 80 70 60 50 40 30 20 10 0
66.6 66.6 56.25
48.21 30.35 21.42
28.12 15.62 11.11 0
33.3 old old
16.6 16.6
0
new both
Interpretation
In the research we have found that there is more no of people who love to listen to the new Indian music. Below 18 yrs- they listen to new Indian Indian music like rock, remix remix the more. 18-30 yrs – these people like to listen to both types of music i.e new and old 31-45 yrs-- these people tend to listen listen both types of music according to choice
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Above 45- it includes mostly old people and so they like like to listen their old cultural music the more.
Ques 4: which type of music you like to listen? Data analysis
no of responses
kinds of music devotional Filmy Rock Remix classical
6 24 24 22 10
below 18 31above 45 percentage yrs 18-30yrs 45yrs yrs 6.9 0 9 0 40 27.9 22.22 24.24 3 3 .3 3 13.33 27.9 44.44 28.78 0 0 25.58 33.33 27.27 3 3 .33 6.6 11.62 0 10.6 3 3 .33 40
Graph 50 45 40 35 30 25 20 15 10 5 0
44.44 40 28.78 24.24
27.9 27.9 22.22 11.62
9
6.9 6.9 0
percentage below 18 yrs
33.33 33.33
13.33
rock remix
0 0 18-30 18-30yrs yrs
devotional filmy
10.6
0
40
31-45y 31-45yrs
0
classical
above ove 45 yrs
Interpretation
If we see overall, the filmy , rock music is being listened more. In different age groups different type of music is popular Below 18 yrs listens to rock music the more 18-30 yrs listen to filmy, rock nad remix music on an average
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31-45 yrs people like to listen filmy and classical Indian music the more Above 45 yrs people like to listen to devotional and classical music.
Ques 5: In which language to like to listen the music? Data analysis
no of responses
language punjabi Hindi English
percentage 27 4 1 .53 32 4 9 .23 6 9.2
Graph language of music
9% 42%
punjabi hindi
49%
english
Interpretation
There are different languages in which music is being listened by Ludhiana people. peop le. These are hindi, Punjabi, English. We have found in research on Indian music that people of Ludhiana likes to listen to hindi music a little more than they listen to Punjabi music. We can say that they are just equal in proportion. Also English music is being listened by few people only.
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Ques 6: Rank the best music according to your choice? Data analysis
below 18 18-30 31-45 above 45 total of ranks yrs yrs yrs yrs 1 02 44.44 32.43 27.77 16.66 75 16.66 24.32 22.22 33.33 1 45 31.81 43.24 50 50
choices Old New western
Graph
50 50 45 40 35 30 25 20 15 10 5 0
44.44
50
43.24 33.33
31.81 32.43 24.32
27.77
old
22.22
16.66
16.66
new new western
below below18 yrs
18-30 18-30yrs
31-45 31-45yrs
above 45 yrs
In the graph the music with lowest total of ranks is being ranked at the first by the people. Interpretation
There are different types of music famous and listened by Ludhiana people. People of Ludhiana have ranked music as New music- 1 Old music - 2
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Western music – 3
Ques 7: what do you look for in music? Data analysis
no of responses
Options Soft Peace of mind Inspiration Hope expression of feelings
9 29 26 7
percentage 10 30 28 8
22
24
Graph
why to listen listen music
24%
soft
10%
peace of mind 30%
8%
inspiration hope
28%
expression of feelings
Interpretation
We have researched on music to know that why people like to listen to music and found various reasons which are being measured in percentage as Mostly people like to listen music for peace of mind i.e 30 % Then there are people who love to listen to music for inspiration and to express feelings also. So overall 70 % of people peo ple listen t music for these 3 reasons
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Ques8: which singer you prefer to listen to? Data analysis
Singers
below 18 yrs
percentage heard
18-30 yrs
31-45 yrs
above 45 yrs
Gurdas maan
12.08
10
18
29
22
Sonu nigam
13.8
22
16
7
0
Babbu maan
13.11
35
26
11
3
MOHAMMAD RAFI
15.13
5
19
22
31
OTHERS
26.85
16
14
20
28
NONE IN PARTICULAR
20.94
12
7
11
16
Graph 40 35 31 35 29 26.85 28 26 30 22 22 22 25 2020.94 19 18 16 16 16 20 13.11 15.13 12.08 12 11 11 15 13.8 14 7 10 10 5 3 7 5 0 0
percentage hear below 18 yrs 18-30 18-30 yrs yr s 31-45 31-45 yrs yr s above above 45 yrs
Interpretation
Below 18 years of age , the very young ones listen listen to Babbu Maan and Hindi singer Sonu Nigam the most
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18-30 yrs people also like to listen to Babbu Maan and Mohm Rafi the most 31-45 yrs people like to listen to Gurdas Maan and Mohm Rafi the most.
Ques 9: From where where do you buy music album? album? Data analysis
no of responses
Options music world planet –m local shops gift galleries any other
2 7 26 0 20
percentage 3.17 11.11 41.26 0 31.74
Graph places to buy music 4%
13%
music world planet -m
36%
local shops gift galleries 0%
47%
any other
Interpretation
Here we have tried to know the places from where people go to buy the music We have found that local shps are preferred the most for buying the music, whereas people buy from various other sources of music also.
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Ques10: where do you collect the music from?
Data analysis
sources of music internet cd and dvd cassettes any other
no of responses 20 43 7 2
percentage 28 59 10 3
Graph sources to collect music 10% 3%
28%
internet cd and dvd cassettes any other
59%
Interpretation
We have taken this question to know where do people collect music form. It specifies that music is being taken from the Internet the most , so internet is increasing piracy day by day. Also people collect music by pirated cd’s and dv’s the more. Which also increases piracy. The older trend of listenng to music by tape recorders has been lowered as cassettes are not nomore a good source for collectin music.
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Ques11: what source you use to listen to music? Data analysis
no of responses
sources computer Ipod TV Radio mobile
29 9 25 7 36
percentage 27 8 24 7 34
Graph sources used to listen music
27%
34%
computer Ipod TV
8% 7%
24%
radio mobile
Interpretation
We have tried to find out the modes of listening music which are becoming popular among different people. The mostly the people are listening to music through their mobile phones i.e youth people peop le go for moble listening of music. Whereas with the cheaper cost of computers , they have also become a good source o listening to music. Radio is now just preferred by older people and low income people only.
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Ques 12: What do you think “music is very important for our life “ ? Data Analysis
age group below 18 yrs 18-30 yrs 31-45 yrs above 45 yrs
mean 1.33 1.15 1.11 1.66
Graph mean t n 2 e 1.5 m 1 e e r 0.5 g 0 a
mean
below 18 yrs
18-30 yrs
31-45 yrs
above 45 yrs
age group
Interpretation
It is interpretated from above graph that Mostly people agree with statement that “music is very important for our life”.
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Ques 13: How much are you satisfied with modern music? Data Analysis
age group below 18 yrs 18-30 yrs 31-45 yrs above 45 yrs
Mean 1.66 0.96 -0.11 -1.33
Graph
Interpretation The graph shows us following figures: Below 18 : Highly satisfied 18-30 : Satisfied
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31-45 : Neutral Above 45 : Dissatisfied
Ques 14: If you are unsatisfied with modern music , then give reasons of dissatisfaction? Data Analysis :
reasons of dissatisfaction vulgar videos vulgar lyrics more no of singers more beat songs
no of responses
above 45 yrs 6 5 4 4
Graph: dissati tisfactiio ononmodernmusic 7 6 5 4 3 2 1 0
no of responses
vulgar videos
vulgar more no more lyrics of beat singers songs
It is interpreted from the research that mostly the people who dislike the modern music is due to the vulgar videos and meanin .c.gless lyrics.
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Results and findings
Internet piracy –
• •
About 30 % of people use internet for downloading pirated music . Duplicate Cd’s in market is also increasing as major part of music sales is in form of cd’s and dvd’s.
It has been found from the research is that the modern music is becoming very popular in the youth.
Dissatisfaction on modern music
Vulgar lyrics Vulgar videos
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Bibliography
indiatoday.com www.businessworld.com www.indiainfo.com www.khoj.com www.allindiaradio.org www.musictoday.com www.wikipedia.com www.tseries.com www.google.com (used extensively)
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Appendix
Questionaire Dear sir/madam, We are students of PCTE, Baddowal and doing a research on consumer preference regarding Indian music in Ludhiana. Ludhiana. So we request you to kindly kindly help us in completing our project by giving the required information to us.
Q1: Do you like to listen the music? Ans: a)Yes b) No If yes then proceed further , otherwise stop. Q2: In which Age group you fall? Ans: a) Below 18 years b) 18-30 years c) 31-45 years d) Above 45 years Q3: Which music you like the most? Ans: a) Old b) New c) Both Q4: What kind of music would you prefer to listen to? Ans: a) Devotional b) Filmy c) Rock d) Remix e) Classical f) Any others______________ Q5: In which language you you like to listen the music? Ans: a) Punjabi b) Hindi c) English d) Any other ___________ Q6: Rank the best Music according to your choice? Ans : a) Old b) New c) Western Q7: What do you look for in in music? 34
a) Soft b) Peace of mind c) Inspiration d) Hope e) Expression of feelings Q8: Which Artists Artists do you prefer to listen listen the? Ans: 1. 2 Ans:
Q9: From where do you buy music albums? Ans: a) Music world b) Planet-M c) Local shops d) Gift galleries e) Any other ___________ Q10: Where do you you collect the music from? Ans: a) Internet b) Cd’s and Dvd’s c) Cassettes d) Any other ___________ Q11: What source you use to listen listen to music? Ans: a) Computer b) Ipod c) T.V d) Radio e) Mobile Q12: Do you think “Music is is very important for for our life”? Ans:
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Q13: How much are you you satisfied with with modern music? music? Ans:
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly Dissatisfied
Q14: If you are unsatisfied unsatisfied with modern modern music, then give reasons of dissatisfaction? dissatisfaction? Ans
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Name of respondent:
Contact no:
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