1 DFDFDFDRGGF
PERFIL DE PROYECTO DE ELABORACION DE EMBUTIDOS
CANELO MAGALLANES, XIAMARA CASTAÑEDA LLANCARE, ANDREA VERGARA AQUIJE, KATIA
ESCUELA DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS FACULTAD DE ADMINISTRACIÓN DE EMPRESAS CHINCHA 201
CONTENIDO 1! RESUMEN 2! INT INTRO RODU DUCC CCIO ION N "! FORMUL FORMULACI ACION ON DE LA LA IDEA IDEA DE NEGOC NEGOCIO IO #! ANAL ANALISI ISIS S DEL ENTORNO ENTORN O ! ESTU ESTUDI DIO O DE DE MER MERCA CADO DO 5.1 ANALISIS ANALISIS DEL MERCADO MERCADO 5.2 MERCADO OBJETIVO 5.3 JUSTIFICACION DEL MERCADO 5.4 ESTIMACION ESTIMACION DEL MERCADO MERCADO POTENCIAL
$! PLAN ESTRATEGICO ESTRATEGICO DE LA EMPRESA 6.1 VISI VISION ON 6.2 MISI MISION ON 6.3 OBJ OBJETI ETIVOS VOS 6.3.1 OBJETI OBJETIVOS VOS GENERA GENERAL. L. 6.3.2 OBJETI OBJETIVOS VOS ESPECÍ ESPECÍFICOS FICOS..
%! PLAN DE MARKETING 7.1. OBJETIVOS DE MARKETING 7.2. DESCRIPCION DEL PRODUCTO 7.3. ESTRATEGIA DE PRECIO
&! PLAN DE OPERACIONES 8.1 ACTIVIDADES PREVIAS AL INICIO DE LA PRODUCCION 8.2 PROCESO DE PRODUCCION DEL BIEN
CONTENIDO 1! RESUMEN 2! INT INTRO RODU DUCC CCIO ION N "! FORMUL FORMULACI ACION ON DE LA LA IDEA IDEA DE NEGOC NEGOCIO IO #! ANAL ANALISI ISIS S DEL ENTORNO ENTORN O ! ESTU ESTUDI DIO O DE DE MER MERCA CADO DO 5.1 ANALISIS ANALISIS DEL MERCADO MERCADO 5.2 MERCADO OBJETIVO 5.3 JUSTIFICACION DEL MERCADO 5.4 ESTIMACION ESTIMACION DEL MERCADO MERCADO POTENCIAL
$! PLAN ESTRATEGICO ESTRATEGICO DE LA EMPRESA 6.1 VISI VISION ON 6.2 MISI MISION ON 6.3 OBJ OBJETI ETIVOS VOS 6.3.1 OBJETI OBJETIVOS VOS GENERA GENERAL. L. 6.3.2 OBJETI OBJETIVOS VOS ESPECÍ ESPECÍFICOS FICOS..
%! PLAN DE MARKETING 7.1. OBJETIVOS DE MARKETING 7.2. DESCRIPCION DEL PRODUCTO 7.3. ESTRATEGIA DE PRECIO
&! PLAN DE OPERACIONES 8.1 ACTIVIDADES PREVIAS AL INICIO DE LA PRODUCCION 8.2 PROCESO DE PRODUCCION DEL BIEN
'! PLAN FINANCIERO .1 PLAN DE VENTAS .2 PLAN DE COSTOS .3 PUNTO DE E!UILIBRIO
10! CONCLUSIONES 1"! RECOMENDACIONES
4
1! RESUMEN E" #$%&$'()' *'#&+'( ,-()$'(' $(-*+/,$0( %'('*/" ' $+-*)/()' #-*' '" '#)&$ $/$"$/ *'/"$/- /*/ &(/ '+*'#/ '$,// / "/ '"/-*/,$0( ' '+&)$-# ,-( #& *-$/ %*/(/ -*,$(/ #' '#,*$' '" ,-(,')- ' ('%-,$- / ,*'/* +'*,/ -)'(,$/" "/ '()// ,-+')$)$/ "/ *-&'#)/ ' /"-* "/ $('*#$0( $($,$/" *'9&'*$/ /*/ $($,$/* "/ '+*'#/ "/ ,-(,"$0( $(/(,$'*/ &(/ '/"&/,$0( -(' #' ')'*+$(/*/ #$ '" *-',)- '# $/"' - (-. S' *'9&$'*' ""'%/* / &(/ *-&,,$0( /(&/" /-*/"' ,-( '" //#)',$+$'()- ' "/ $(/(,$/,$0( +'(,$-(// ,-()/(- ,-( "-# %/#)-# ' /*$,/,$0( "- ,-#)-# $$-# # /*$/ /*$/" "'# '# +/9& +/9&$( $(/*$ /*$/# /# $(+&' $(+&'"' "'# # *',&* *',&*##- :& :&+/ +/((- +/)' +/)'*$ *$// *$+ *$+/ / $#)*$&,$0( &'#)-# ' '()/# "/ &"$,$/ "/ *-+-,$0(. N&'#)*- *-&,)- $(/" #' ,-+'*,$/"$/*; "-%*/(- #/)$#/,'* "/ '+/(/ ' "-# ,-(#&+$-*'# / )*/<# ' "/# -'%/# +'*,/-# *'#)/&*/()'# /(/'*=/# '( '" +'*,/- *'%$-(/" >C:$(,:/ I,/ P$#,- N/,/? '( *$+'*/ $(#)/(,$/ / $( ' $* -#$,$-(/(- (&'#)*-# *-&,)-# /*/ -#)'*$-*+'()' $(%*'#/* / "-# %*/('# #&'*+'*,/-# &$,/-# '( "/ *-$(,$/.
1!1 MISIÓN MISIÓ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
5
1!2 VISIÓN VISIÓ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
1!" SERVI SERVICIO CIOS( S( L-# ,:-*$-# #-( ' )$- '#/-" "/# #/",:$,:/# - :-) -% #'*;( *'/*//# ' ,/*('# #'"',,$-(//# ' ,'*- #&/'# -,- %*/#-#/# '$- /" /+/*/()+-"$- 9&' #' '+"'/ '( "/ $')/ ' "-# /($+/"'# '"$+$(/(- ,-( '""- '" ,-"'#)'*-" LDL >+/"-? '( '" *-,'#- ' '(%-*'. E#)-# P*-&,)-# #'*;( '($-# '( "-# +'*,/-# ' )-/ "/ *-$(,$/ ' C:$(,:/.
6
1!# EQUIPO DE TRABAJO( E" '9&$- ' )*//- '#)/*; ,-(#)$)&$- -* >1? G'*'()' G'('*/" >3? R'#-(#/"'# ' C-+'*,$/"$/,$0( >1? C-()/-* >1? E(,/*%/- ' M/()'($+$'() >3? O'*/*$-# '( '" T/""'* ' C/*(' >1? E(,/*%/- ' "/ P*-&,,$0( P-*,$(/. T--# "-# $()'%*/()'# ' '#)' '9&$- ,-+/*)'( "/ M$#$0( V/"-*'# -)*-# */0( -* "/ ,&/" '#);( /")/+'()' +-)$/-# '( :/,'* *'/"$/ (&'#)*/ $#$0(. G/*/()$/(- &( /+$'()' "/-*/" '#)/"' +/('/"' ,-( *'#&")/-# '$,/,'# "9&' *'#&")/ ,-+- &(/ F-*)/"'/ '()*- ' "/ '+*'#/ '""- ,-(""'/*/ / &( *',-(-,$+$'()- #/"/*$/" ,-(#$'*/"' ,-( $('# ' 9&' (&'#)*-# #&-*$(/-# )*//'( ,-( +/-* '#&'*- '$,/,$0(.
1!# PLAN COMERCIAL( L/ '()/ ' "-# *-&,)-# 9&' #' '"/-*/*;( "-%*/*/( #/)$#/,'* "/ '+/(/ ' "-# ,-(#&+$-*'# / )*/<# ' "/# -'%/# +'*,/-# *'#)/&*/()'# /(/'*=/# '( '" +'*,/- *'%$-(/" >C:$(,:/ I,/ P$#,- N/,/? '( *$+'*/ $(#)/(,$/ / $( ' $* -#$,$-(/(- '" *-&,)- /*/ -#)'*$-*+'()' $(%*'#/* / "-# %*/('# #&'*+'*,/-# &$,/-# '( "/ *-$(,$/.
7
1! ASPECTOS FINANCIEROS( ESTRUCTURA DE LA INVERSION
INVERSION TOTAL L/ $('*#$0( )-)/" '" *-',)- /#,$'(' / SH. 48112.2 >(&'-# #-"'#? *'/*)$/ '( "/# #$%&$'()'# *--*,$-('#
INVERSION TOTAL RUBROS A*+-. F/. T345 A*+-. F/. I+345 C6+4 75 T83/.
TOTAL SH.11228. SH. 31.
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ESTR UCTURA DE FINANCIAMIENTO D'$($/ "/ '#)*&,)&*/ ' $('*#$0( '" *-',)- #' *-,'' / ,/* "/# &'()'# ' $(/(,$/+$'()-. E( (&'#)*- ,/#- #' -)/*/ -* *',&*#-# *-$-# >' "-# /,,$-($#)/#? $(/(,$/+$'()- ')'*(-. E( -(' "/ $('*#$0( )-)/" 9&' #' / / (','#$)/* /*/ "/ $+"'+'()/,$0( '" *-',)- /#,$'(' / "/ #&+/ ' SH. 48112.2 >(&'-# #-"'#?. A )*/<# '" $(/(,$/+$'()- -*'+-# '#)/"','* "/ '#)*&,)&*/ ' $(/(,$/+$'()- '" *-',)- "- ,&/" $+"$,/ ')'*+$(/* '" %*/- ' /*)$,$/,$0( ' ,// &'()' ' $(/(,$/+$'()- *'#'()// / ,-()$(&/,$0(
ESTRUCTURA DEL FINANCIAMIENTO FUENTE MONTO SH.5.. E+77 F*58 SH. 4862.2 A6.8+5 P8.6. TOTAL SH. 48112.2
) 1.3 .61 1
8
1!$ TAMAÑO DEL PROYECTO( E( "/ ')'*+$(/,$0( '" )/+/- '" *-',)- #' )&$'*-( '( ,&'()/ "-# #$%&$'()'# /,)-*'#
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9
PRODUC TO
PRODUCCI ON EN UNIDADES
CHORIZ O SALCHIC HA HOT DOG
5400 3600 16800 11200
% 6 0 4 0 6 0 4 0
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PRESENTA CION
1800
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3600
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NOMBRE BRAEDT SAN FERNANDO LA SEGOVIANA
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ESTIMACIN DEL MERCADO POTENCIAL •
UBICACIN GEOGRAFICA DEL PROECTO
UBICACIÓN GEOGRAFICA P'* D'/*)/+'()- I,/ C:$(,:/
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REA DE INFLUENCIA
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GERENTE
CONTADOR
AREA COMERCIAL
ASESORES DE VENTAS
AREA DE PRODUCCION TALLER DE CARNE
AREA DE PRODUCCION PORCINA
OPERARIOS
OPERARIO
AREA DE MANTENIMIENT O
OPERARIO
T--# "-# $()'%*/()'# ' '#)' '9&$- ,-+/*)'( "/ M$#$0( V/"-*'# -)*-# */0( -* "/ ,&/" '#);( /")/+'()' +-)$/-# '( :/,'* *'/"$/ (&'#)*/ $#$0(. G/*/()$/(- &( /+$'()' "/-*/" '#)/"' +/('/"' ,-( *'#&")/-# '$,/,'# "9&' *'#&")/ ,-+- &(/ F-*)/"'/ '()*- ' "/ '+*'#/ '""- ,-(""'/*/ / &( *',-(-,$+$'()- #/"/*$/" ,-(#$'*/"' ,-( $('# ' 9&' (&'#)*-# #&-*$(/-# )*//'( ,-( +/-* '#&'*- '$,/,$0(.
%! PLAN DE MARKETING C-+- *$+'*/ $(#)/(,$/ '( (&'#)*- "/( ' +/*')$(% *$-*$/*'+-# '" ($'" ' #/)$#/,,$0( ' &(/ (','#$/ '" ,-(#&+$-* /+"$/(- &(/ $'"$/,$0( #'%&*/ ' (&'#)*/ /*)$,$/,$0( ' '()/# '()*- ' (&'#)*- "/( -')$I($,$/(- (&'#)*/ '(')*/,$0( ' +'*,/- '#)&$/(- '" ,-+-*)/+$'()- ' (&'#)*- ,-(#&+$-* '" +'*,/- +')/ / '#)/"',$L/ '()/ ' "-# *-&,)-# 9&' #' '"/-*/*;( "-%*/*/( #/)$#/,'* "/ '+/(/ ' "-# ,-(#&+$-*'# / )*/<# ' "/# -'%/# +'*,/-# *'#)/&*/()'# /(/'*=/# '( '" +'*,/- *'%$-(/" >C:$(,:/ I,/ P$#,- N/,/? '( *$+'*/ $(#)/(,$/ / $( ' $* -#$,$-(/(- '" *-&,)- /*/ -#)'*$-*+'()' $(%*'#/* / "-# %*/('# #&'*+'*,/-# &$,/-# '( "/ *-$(,$/.
7.1 OBJETIVO DE MARKETING( VENTAS •
I(,*'+'()/* "/# '()/# /" -"'.
POSICIONAMIENTO •
M/()'('* '" ,*',$+$'()- ' (&'#)*- *-&,)- '#)*'""/.
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%!2 DESCRIPCION DE PRODUCTO E#)' *-',)- *')'(' *-&,$* ,-+'*,$/"$/* '+&)$-# ,-+- '" ,:-*$- "/# #/",:$,:/# :-) -%#. CORIO E# &(/ +',"/ ' ,/*(' ' *'# :-*('/- ,-,$- '+&)$- '( )*$/ (/)&*/" #' *'#'()/ '( '+/9&'# ' 1 3 &($/'# '' ,-(#'*/*#' '( *'*$%'*/,$0( / &(/ )'+'*/)&*/ '()*' 2 CW / 4W.
SALCICA OT DOG E# &(/ ,-+$(/,$0( ' ,/*(' ' *'# ,'*- '( )*$/ ' ,'"&"-#/ #& *'#'()/,$0( '# ' 3 5 &($/'# '' ,-(#'*/*#' '( *'*$%'*/,$0( / &(/ )'+'*/)&*/ '()*' 2W / 4W.
CALIDAD L-# ,:-*$-# )$- '#/-" #/"/+'# /+-('# ,*&-# /:&+/-# - ,-,$-# )$#'**/(-# '+&)$-# -)*-# / #'* '"/-*/-# *$(,$/"'# *-&,)-# &'#)-# / "/ '()/ '( /#' / ,/*('# #'"',,$-(//# ' ,'*- #&/'# -,- %*/#-#/# *-'($'()'# ' /($+/"'# ,*$/-# '( "/ %*/(/ +'$/()' $')/# ,$'()=$,/+'()' '"/-*//# / /#' ' &'()'# ' '('*%=/ >+/=? *-)'=(/ >:/*$(/ ' #-/? $)/+$(/# +$('*/"'# >,/",$- 0#-*- #/"? /$)$-# (- (&)*$,$-(/"'# > *-+-)-*'# ' ,*',$+$'()- /()$$0)$,-# *-$0)$,-# $(:$$-*'# ' :-(%-# #',&'#)*/()'# '($+/# "'/&*/# /()$-$/()'#. E#)-# *-&,)-# #$( ,-"'#)'*-" #-( +;# $%'*$"'# 9&' -)*-# *-&,)-# #$+$"/*'# ' "/ ,-+')'(,$/. L/ *// ' "-# ,'*-# ,*$// '# DUROC@LANDRACE (-# /( "/ -#$$"$/ ' )'('* "/ ,/()$/ (','#/*$/ ' '9&$#$)/# ,/*('# /*/ ,&*$* (&'#)*/ '+/(/. E#)-# /($+/"'# '$/+'()' #'"',,$-(/-# /"$+'()/-# #-"- ,-( "/ ,/()$/ $($#'(#/"' ' /"$+'()-# (-# *--*,$-(/( ,/*('# ,-( -,/ %*/#/ 9&' )/+$<( ,&*$*;( '" +'*,/- ' ,/*(' ' ,'*- *',$<( )&+//. L/ ,-()')&*/ '" ,-"-* ' "-# '+/9&'# #'*;( $(/+'()' /,//-# ',-"0%$,-# ,-( #'""-# ' %/*/()=/ '( ,// $'/ / '('*#'. N- #' &)$"$/*;( /$)$-# ,-"-*/()'# '( "/ '"/-*/,$0( ' "-# *-&,)-#.
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PRESENTACIONES DE NUESTROS PRODUCTOS PRESENTACIONES CHORI?O SALCHICHA @ HOT DOG P85*. P85*. 1 U($/ SH. 2.6 3 U($/'# SH. 1.5 3 U($/'#
SH. 7.8
5 U($/'#
SH. 2.5
&! PLAN DE OPERACIONES &!1 ACTIVIDADES PREVIAS AL INICIO DE LA PRODUCCION AREA DE PRODUCCION L/# ;*'/# )*/(#$)/"'# '#' "/ *',',$0( '" /"+/,<( "/ #/"/ ' *-,'#- '" ;*'/ ' '#/,:- /"*''-*'# ''( +/()'('*#' "$+$-#. L/# #/"/# ' *-,'#- ''( %/*/()$/* &'(/# ,-($,$-('# :$%$<($,/# /*/ '',)&/* "/# -'*/,$-('# ' /,-($,$-(/+$'()- ,-,,$0( ' "/ ,/*(' ,-+- *'#&")/- ' &(/ 0)$+/ $#)*$&,$0( ' '9&$-# #' /*-',:/*; '" '#/,$- $#-($"' /#= #' '$)/*; "/ ,-()/+$(/,$0( ' "/ ,/*(' ' ,'*- #& -#)'*$-* ')'*$-*-. E" $#- ' )-- '" '#)/"',$+$'()- 9&' $(,"&' *',',$0( /"+/,<( *-,'#- '#/,:- '' #'* ' +/)'*$/" $+'*+'/"' "//"' /()$'#"$/()' #$( $#&*/# ($ %*$')/# /*/ 9&' '( "- #&,'#$- #' '$)' "/ /,&+&"/,$0( ' %*/#/# #&,$'/'#. S& "$+$'/ '#)*$,)/ #' '#/**-""/*; #$%&$'(- "/# /&)/# '" P*-,'$+$'()- L$+$'/ ' P$#-# ' "/ S/"/ ' P*-,'#-#. T-/# "/# /*''# ,'*,/(/# / "/# +;9&$(/# ' *-&,,$0( ''( #'* *'#$#)'()'# /" ,/"-* /#= ,-+- ' ;,$" "$+$'/ '#$(',,$0( #'* $+'*+'/"'# (/#-*'()'# ($ -*-#/# $()//# ' &( ,-"-* ,"/*-. P-* -)*- "/- )-/# "/# *'$#/# '#)/()'# %/$(')'# ,-( 9&' ,&'()/( #'*;( -')' #& *'#',)$/ '#)*$,)/ "$+$'/ #'+/(/" ,-+- '$'(,$/ ' ,&+"$* ,-( "/ G&=/ ' B&'(/# P*;,)$,/#.
LA GRANJA E$#)'( *-"'+/# %*/'# /#-,$/-# ,-( '" +/()'($+$'()- ' "-# ,'*-# &'*/ '# "/ *'/"'(,$/ ' "-# /*;#$)-# -* 9&' "-# )*0$,-# :+'-# *--*,$-(/( &( /+$'()' $'/". E#)-# /*;#$)-# #-( %'('*/"+'()' %/(-#. L-# %/(-# /&")-# $'( '( '" ,'*- /9&= -('( :&'-# 9&' #' ',*')/( / "/ )$'**/ #$ "/ )'+'*/)&*/ "/ :&+'/ ,-**',)/ "/# "/*/# #/"'( ' "-# :&'-# /*/ #'* ,-+$- ' (&'- -* '" ,'*- - $(,"- '(')*/* / )*/<# ' "/ $'". D'()*- '" ,'*- #' ,-($'*)'( '( %/(-# /&")-#. A )*/<# ' "/ '#',/,$0( "-# */-# '" #-" "-# :&'-# "/# "/*/# '( '" #&'"- &''( +-*$* '#&<# ' &( )$'+-. P/*/ *''($* &(/ $(',,$0( /*/#$)/*$/ +& %*/' '" ;*'/ ' /#)-*'- '' #'* ,/+$/- '# ',$* '( "/ +'$/ ' "- -#$"' / "-# ,'*-# #' "'# / &( (&' '/- ' )$'**/ +;# - +'(-# ,// 14 =/# '( "-# '*=--# ' #'9&=/ "-# ,'*-# &''( '*+/(','* +;# )$'+- '( '" +$#+- ,/+- -*9&' "-# %/(-# (- #' '#);( '#/**-""/(- )/( *;$/+'()'. D'#&<# ' /#)-*'- '" ,/+- -(' #' 9&'/ /,=- &*/()' &( )$'+- ,&/(- &(/ %*/( /*)' ' "/# "/*/# +-*$*;(. P/*/ '$)/* 9&' "-# ,'*-# '#)&$'*/( '( ,-()/,)- $*',)- ,-( # ',*'+'()-# "/ %*/(/ $(#)/"0 &( $-$%'#)-* &(/ '#',$' ' )/(9&' ,'**/- -(' #' /"+/,'(/( "-# ',*'+'()-# ' "-# /($+/"'# /*/ '$)/* 9&' '" +')/(- -)*-# %/#'# 9&' *--,/( '" '',)- $('*(/'*- //( / /*/* / "/ /)+0#'*/.
&!2 PROCESO DE PRODUCCIÓN DEL BIEN PRIMERA ETAPA 1. E" %/(/- / #'* /'(/- '' #'* ,-(&,$- /" ,-**/" ' /&(- )*/(9&$"$/*"- -* '" "/#- ' 8 / 24 :-*/# #-"- ,-( $')/ ' /%&/ '#) /*/ 9&' &'/ #'* +&'*)- '#/(%*/- ,-( +'-*'# *'#&")/-# /*/ "/ ,/*(' '" /"+/,'(/+$'()- ' '""/. 2.
I(%*'#/ '" /($+/" /" "&%/* ' +/)/(/ -* ,&/"9&$'* +<)-#'"',,$-(/- #' "' '#+// ,&'"%/ '( "/ *$'" #' "' ,-*)/ "/ '(/
*$(,$/" "/# /*)'*$/# 9&' '#);( -* "/ )*/9&'/ -,/#$-(/(- ,-( '""- '" '#/(%*/- "/ +&'*)' '( #= '" /($+/". 3. P/#/ "&'%- / "/ )$(/ ' '#,/"/- '( /%&/ ' 6 / 65 ,'()=%*/-# /*/ #'* '"/- - /'$)// #& $'". 4. E" #$%&$'()' /#- '# '" ,-*)/- ' "/ ,/'/ ' "-# )'(-('# ' "/# /)/# )*/#'*/# (&'/+'()' ,-"%//# '( '" *$'". 5. P/#/ / "/ /'*)&*/ ' /)/# '" ')*/=- ' =#,'*/#. E# '( '#)/ /*)' -(' #' ,-*)/ "/ ,/(/" '( -# +'$/# ,/(/"'# 6. P/#/( "/# +'$/# ,/(/"'# / "/ *'#',)$/ *'$#$0( #/($)/*$/ 7. L/# =#,'*/# /#/( /" "//- / ,-()$(&/* ,-( '" *-,'#8. L/# +'$/# ,/(/"'# 9&' ,&+"/( ,-( "-# *'9&'*$+$'()-# $)-#/($)/*$-# /#/( / #& '#/' #-( $()*-&,$/# '( '" ,&/*)- ' *'*$%'*/,$0( /*/ #& *'#',)$- /"+/,'(/+$'()- #/"$/. A9&= )'*+$(/ '" *$+'* *-,'#""/+/- "&%/* ' +/)/(/. E#)' '#/,$- '' #'* #'/*/- #/($)$/-. SEGUNDA ETAPA
E4 CHORI?O I8575+59 *+7759(
I8575+59 C/*(' +/%*/ ' ,'*T-,$(- ' ,'*-
C+7759 75 % 25 %
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P$+$'()/ ('%*/ +-"$/ A= $,/()' O*<%/(- +-"$-
2 % 25 % 15 %
!&$-( +-"$V$(/%*' "/(,- /" %)-
1 %
PROCESO DE ELABORACIÓN DEL CHORI?O 1. T*-,'/- )-/ "/ ,/*(' '' #'* *=/ )*-,'// '( */%+'()-# ' 5 / 1 ,+. L/ %*/#/ '#&<# ' "/ #'/*/,$0( '" ,&'*- '' #'* ,-*)// '( ,&$)-# ' 2 / 3 ,+. 2. M-"$- L/ ,/*(' #' +&'"' ,-( &( &'%- #$+"' ' $#,-# ,&,:$""/ '+"'/(- '" $#,- ' /%&'*-# ' 3 / 5 ++ ' $;+')*- /*/ "/ ' *'# '" $#,- ,-( "-# ' / 12 ++ /*/ "/ ' ,'*-. 3. M',"/- "/ ,/*(' $,// #' +',"/ ,-( "-# '+;# $(%*'$'()'# '#)/ +/#/ #' +&'"' ,-( '" $#,- ' /%&'*-# ' 8 ++. L&'%- "/ +/#/ ,;*($,/ #' '/ *'-#/* ,&*/* -* 24 :-*/# '( *'*$%'*/,$0( / 5 C. 4. T*/(#,&**$- '#)' )$'+- #' &'"' / +',"/* "/ +/#/ &*/()' 5 +$(&)-# /*/ &($-*+$/* "/ /#)/ "-# '+;# $(%*'$'()'#. 5. E+&)$- L/ +/#/ ,;*($,/ #' '+&)' '( )*$/# (/)&*/"'# ' $()'#)$(- '"%/' ,'*- - '( )*$/# #$()<)$,/# ' )/+/- /',&/-. E" /)/- #' '',)/ /+/**/(- "-# '+&)$-# ,-( :$"- -*+/(- ,:-*$-# ' 6 / 8 ,+. 6. S',/-H/:&+/- E" #',/- #' '',)/ / 2 C &*/()' 4 / 6 =/# - '( "/ ,;+/*/ ' /:&+/- / 4 C &*/()' 6 :-*/# ,-( "/ ,:$+'('/ ' '#,/*%/ /$'*)/ /*/ $#+$(&$* "/ :&+'/. T'*+$(/- '" /:&+/- "-# ,:-*$-# #' +/()$'('( &*/()' 4 - 6 =/# '( '" ,&/*)- ' #',/-. 7. E(/#/-H/"+/,'(/- L-# ,:-*$-# #-( '(/#/-# '( -"#/# ' ";#)$,- #-( ,-(#'*/-# ,-+'*,$/"$/-# /- *'*$%'*/,$0(. A ,-()$(&/,$0( #' +&'#)*/ &( $/%*/+/ ' "&- 9&' +&'#)*/ "/# ')//# ' '"/-*/,$0( '" ,:-*$-
FLUJO@GRAMA DE PROCESO PARA LA ELABORACIÓN DE CHORI?O
LA SALCHICHA HOT DOG I8575+59 *+7759( I8575+59 C/*(' ' ,'*C/*(' ' *'#
C+7759 7 % 3 %
S/" ,-+(
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1 % 25 %
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3 %
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8 +"
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PROCESO DE ELABORACIÓN DE LA SALCHICHA HOT DOG 1. L/# ,/*('# %*/#/ ''( '#)/* *=/# >/*-. 1 C?. 2. M-"'* "/ ,/*(' %*/#/ -* &( $#,- ' /*-$+//+'()' 6 ++. 3. M',"/* "/ ,/*(' #/"'# %*/#/ "-# '+;# ,-($+'()-# "&'%- #' /$,$-(/ '" ,-"-*/()'. 4. E+&)$* '( )*$/# ' ,'*-. 5. O*'/* '" *-&,)- ' 2 / 3 :-*/#. 6. G&/*/* '( ,;+/*/ ' *'*$%'*/,$0( / 5 C.
A ,-()$(&/,$0( #' +&'#)*/ &( $/%*/+/ ' "&- 9&' +&'#)*/ "/# ')//# ' '"/-*/,$0( ' "/ #/",:$,:/
FLUJO@GRAMA DE PROCESO PARA LA ELABORACIÓN DE SALCHICHA HOT DOG
CARA CARACTERISTICAS DEL EMPA!UE •
EMBALAJE EMPACADO AL VACO
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•
A"/*%/ "/ $/ )$" ' "-# '+&)$-#.
•
L-# *-)'%' ' /,)'*$/#.
•
M'-*/ ,/*/,)'*=#)$,/# #'(#-*$/"'# ,-+- #/-* -"-*.
E!UIPO PARA EL AREA DEL MATADERO
TECLE E# &( '9&$- ' "'/()' ' %*/( $+-*)/(,$/ '()*- ' )*//-# ' +-()/'# #-( /',&/-# /*/ "'/()/* %*/('# '#-# -'* )*/#"//*"-# ,-"-,/*"-(' )' 9&$'*/ #$( +/-* '#&'*-. L/ ,/'(/ '*+$)' "'/()/* //*
/")'*(//+'()' "/ ,/*%/ #$( +/-* '#&'*-. N','#$)/ +& -,- &'*/ /*/ #'* &)$"$/- / #& ,//,$/ +;$+/ ' )*//-.
SISTEMA DE RIEL A&/ /*/ /*/ +/($&"/,$0( '"'/,$0( ' +/)'*$/"'#
GANCHOS DE CARNE S' &)$"$/( /*/ /#'%&*/* "/ ,/*(' &*/()' '" *-,'#- ' '#:&'#/- *'&,$* "/ ,/()$/ ' +/($&"/,$0( $*',)/ '" *-&,)-.
ABRE PATAS S$*' /*/ &(/ &'(/ '$#,'*/,$0( #' '',)/ ,-( &(/ $#-#$)$- /*' /)/#.
•
TINA ESCALDADORA A"$,/( /%&/ ,/"$'()' - /-* ' /%&/ / )-/ ,"/#' ' ,/*('# /*/ *'/$*+/* #& ,-"-* *'&,$* "/ *'#'(,$/ ' +$,*--*%/($#+-#. S' &)$"$/ )/+$<( /*/ /"/(/* ,/*('# /,$"$)/(- #& '"/- '#&"/-.
BALAN?A DE RIEL E#)/# ;#,&"/# #-( &(/ #-"&,$0( ' '#/' $'/" /*/ '" +/('- ' ,/*(' ,'* ,-*'*- '( $(#)/"/,$-('# 9&' '+"''( $#)/# '"'//# ,-+- #$#)'+/# ' +/('- '" +/)'*$/".
MA!UINARIA PARA LA ELABORACIN DE EMBUTIDOS
CAMARA DE AHUMADO
E#);( $#'//# /*/ "/ *-&,,$0( $()*$/" /*)'#/(/" ' '+&)$-#. G*/,$/# / #& '*#/)$"$/ '*+$)'( / '',)&/* )*/)/+$'()- )<*+$,- ' '+&)$-# /:&+/* )--# )$-# ' *-&,)-#. E#)/ ,&/"$/ '(,&'()*/ /"$,/,$0( '( )/" #'*$,$- -(' #' *-&,' /+"$/ /*$'/ ' *-&,)-#! L/ ,;+/*/ ' /:&+/- '#); '9&$// ,-( &( %'('*/-* ' :&+- >' /#)$""/# ,0+- '#);(/*? #$#)'+/ "/// /&)-+;)$,/.
PICADORA DE CARNE L-# )*--# ' ,/*(' #-( )*/(#-*)/-# -* &( *-$""- #$( $( /#/( -* &( ,-+"'- ' *',-*)/-* ,&,:$""/# - $#,-# '*-*/-#. L/ ,/*(' #/"' +-"$/ '" )/+/- ' "-# /%&'*-# 9&' )'(%/ "/ "/,/ '*-*//. A"%&(/# $,/-*/# )$'('( ,-+- '"'+'()- /&$"$/* &( $#-#$)$- #'/*/-* ' ('*$-# ,/*)="/%-# )*-,$)-# ' :&'#-#.
PICADORAS @ EMULSIONADORAS
C&))'* ,-()$'(' &( "/)- >-X"? +0$" -(' #' -('( "-# )*--# ' ,/*(' '#)-# %$*/( /#/( -* &( &'%- ' ,&,:$""/# >'()*' 3 12? "/ ,/*(' '# $,// :/#)/ -*+/* &(/ /#)/ $'( $(/ - &(/ '+&"#$0( ,;*($,/ >,/*(' %*/#/ /%&/?.
MOLINO EMULSIFICADOR O MIX MASTER C-(#$#)' ' &(/ )-"/ -(' #' ,-"-,/ "/ +',"/ ' ,/*('# %*/#/ :$'"- /$)$-# 9&' /#/( / )*/<# ' &( ,/'/" -(' #' '+&"#$-(/ /*/ -*+/* '#)/ /#)/. E" S$#)'+/ ' ,&,:$""/# >*-&,' +/-* ,/"'()/+$'()- ' "/ /#)/?.
ME?CLADORA E$#)'( +&,:-# +-'"-# '+"'/(- /"')/# ' $'*'()'# -*+/# /*/ "/ :-+-%'('$/,$0( ' "/ +',"/. M',"/-*/ @ $,/-*/ #' &'' /* '( -*+/ ,-()=(&/ - /*/ ,// -'*/,$0( '( -*+/ $($$&/".
•
EMBUTIDORAS
C-(#$#)'( '( &(/ )-"/ 9&' *',$' "/ /#)/ -* +'$- ' &( *-)-* - )-*($""#$( $( ,-( - #$( /,=- '+&/ "/ /#)/ ,-( ,$'*)/ *'#$0( / )*/<# ' &( $,- &()'*- :/,$/ '" $()'*$-* ' &(/ )*$/ -"#/ '),. E#9&'+/ ;#$,- ' "/# '+&)$-*/# $#,-()$(&/# >$9&$'*/? ,-()$(&/# >'*',:/?.
•
AMARRADORAS O ATADORAS CONTNUAS M$'( /)/( ,-( :$"- '( -*+/ ,-()$(&/ '+&)$-# *'#,-# '( )*$/# (/)&*/"'#. E#)/(/*$/( "/ *-&,,$0( '( &($/'# ' $%&/" )/+/-. A"%&(/# '*+$)'( -('* "/-# - ,-"%/-*'#.
BALAN?A ELECTRONICA D'#,*$,$0( G*//,$0( 1%* D$+'(#$-('# ' "/ /('/ 2 ++ ' $;+')*- P*-&($/ 215++ A")&*/ 25 ++ A(,:- 143 ++ P'#- 15 %.
•
GRAMERA D'#,*$,$0( C//,$/ 261%H.1% P"/)- +');"$,- &'%- ' '#/#
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NEVERAS CONGELADORAS C-(%'"/-* I()*$/" ' /")/ ,/"$/ 9&' ,&+"' (-*+/# #/($)/*$/# '" M'*,/- E)'*$-* ' I()'*$-* ,-(#)*&$- '( A,'*- I(-$/"' ,-( /*$#)/# ,&*/#. P&'*)/ ,-( #$#)'+/ ' ,$'**' A&)-+;)$,- &*"')' +/%(<)$,- "/ &'*)/ '*+/(',' /$'*)/ /" #&'*/* "-# W ' /'*)&*/ *''*#$"'.
•
EMPACADORA AL VACO D'#,*$,$0( D$+'(#$-('# ' "/ ,;+/*/ 44,+ ' *'()' 37,+ "/*%- B/**/ ' #'""/- "/*%- 42,+# -* /(,:- 8++ -* 2&($/'# B-+/ ' /,=- 3 +3
A"$+'()/,$0( '"<,)*$,/ 11V +-(-;#$,/ P-)'(,$/ $(#)/"// .75 C//,$/ ' *-&,,$0( 1@2 ,$,"-# +$(&)- P'#- 75 $"-%*/+-# C//,$/ '" /,=- 1K/ /" ($'" '" +/*.
REPISAS
S-( ' /,'*- $(-$/"' ' 4 ($'"'# ' 11 3 ,+ '#'#-* ' "-# 4($'"'# ' 1.2++. MESAS DE TRABAJO M'#/ ' 2 ($'"'# /,'*- $(-$/"' '#'#-* 1.2++ /)/# ' 2 &"%//# M'$/# 1 .1 6 ,+ /")&*/ ,+.
LAVADEROS L//'*-# ' /,'*- 9&$*&*%$,-'2-/# ' 1.2 6 ,+ /")&*/ ,+ '#'#-* 1.2++
'! PLAN FINANCIERO '!1 PLAN DE VENTAS POLITICA DE CARTERA C-+- #' '#)$&"- /()'*$-*+'()' #' '('*; '" *-&,)- / "-# $'*'()'# /"+/,'('# ' ,/'(/ ' "/ ,$&/ ' C:$(,:/ -* "- )/()- '#)-# /"+/,'('# ,-+*/( ,-( ,/*)'*/ "- 9&' $($,/ 9&' #' /*; &( "/- ' 3 =/# ' ,*<$)- /*/ /%- '" /%- ' "-# *-&,)-#.
C;78. 75 M58*7. 6.+5*4 68.6.8* 75 79+83;* 75 ;59+8 68.7;**
PRODUCTO
CHORI?O SALCHICHA HOT @ DOG
VENTA EN LOCAL PAQUETES PRESENTACION
E:6859 E:6859 B A
E:6859 C
OTROS PUNTOS
UN!
)
UN!
)
UN!
)
UN!
)
UN!
)
18
3U
27
15
45
25
45
25
36
2
27
15
36
1U
54
15
25
25
72
2
54
15
336
5U
54
15
84
25
84
25
672
2
54
15
3733
3U
55
15
33
25
33
25
746
2
55
15
Cuadro de ventas en nuestra tenda
VENTA EN PRODUCTO PRESENTACION TIENDA UN! 3U 27 CHORI?O 1U 54 5U 54 SALCHICHA @ HOT DOG 3U 55 TOTAL POR VENTAS
TOTAL SH. 216. SH. 144. SH. 126. SH. 838.5 S! ,$0&!0
Cuadro de ventas en !a E"#resa A
E:6859 A PRODUCTO PRESENTACION UN! 3U 45 CHORI?O 1U 5U 84 SALCHICHA @ HOT DOG 3U 33 TOTAL POR VENTAS
TOTAL SH. 351. SH. 234. SH. 21. SH. 13.5 S! ',"#'!0
Cuadro de ventas en !a E"#resa $
E:6859 B PRODUCTO PRESENTACION TOTAL UN! 3U 45 SH. 351. CHORI?O
OTROS 1 U SH. 234. PRODUCTO PRESENTACION PUNTOS TOTAL SALCHICHA 5U SH. 21. UN! 84 @ HOT DOG SH. 13.5 3U 3U 27 33SH. 216. CHORI?O TOTAL POR VENTAS ',"#'!0 1U 54 SH. S! 144. 5U 54 SH. 126. SALCHICHA @ HOT DOG 3U 55 SH. 838.5 TOTAL POR VENTAS S! ,$0&!0 Cuadro de ventas en !a E"#resa C
E:6859 C PRODUCTO PRESENTACION TOTAL UN! 3U 36 SH. 288. CHORI?O 1U 72 SH. 1872. 5U 672 SH. 168. SALCHICHA @ HOT DOG 3U 746 SH. 111. TOTAL POR VENTAS S! %,#%'!00
Cuadro de ventas en Otros Puntos
•
•
PROYECCION DE VENTAS VENTAS MES 1 MES 2 MES " MES # MES MES $ MES % MES & MES ' MES 10 MES 11
TOTAL SH. SH. SH. SH. SH. SH. SH. SH. SH. SH. SH.
3735. 37768.5 3757.7 38147.58 38338.32 3853.1 38722.66 3816.27 311.85 336.41 352.4
P.4+* 75 C85*:5+. ) 1. 1.5 2. 2.5 3. 3.5 4. 4.5 5. 5.5
Cuadro de ventas de! #r"er ao &on #o!'t&a de &re&"ento
(ENTAS S/.40,000.00 S/.39,000.00 S/.38,000.00
TOTAL
S/.37,000.00 S/.36,000.00
'!2 ANALISIS DE COSTOS ESTRUCTURA DE LA INVERSION
INVERSION TOTAL L/ $('*#$0( )-)/" '" *-',)- /#,$'(' / SH. 48112.2 >(&'-# #-"'#? *'/*)$/ '( "/# #$%&$'()'# *--*,$-('#
INVERSION TOTAL RUBROS A*+-. F/. T345 A*+-. F/. I+345 C6+4 75 T83/.
TOTAL SH.11228. SH. 31.
SH. 36565.2 TOTAL SH. 48112.2
) 23.34 .65 74.1 1
DIST
RIBUCION DE LA INVERSION L/ $('*#$0( )-)/" '" *-',)- /#,$'(' / SH. 48112.2 >(&'-# #-"'#? "/ ,&/" #' $#)*$&' ' "/ #$%&$'()' +/('*/
I-589 F/ T345 C-**'#-(' / "/ $('*#$0( $/ )/(%$"' "/ #&+/ ' SH.11228. ')/""// / ,-()$(&/,$0( '( '" #$%&$'()' ,&/*-
CANTIDAD
UNIDAD DE MEDIDA
PRECIO S!
COSTO TOTAL
1
UNID.
SH.35.
SH.35.
1
UNID.
SH.2.
SH.2.
CAMARA DE AUMADO
1
UNID.
SH.5.
SH.5.
MOLINO EMULSIFICADOR O MI MASTER
1
UNID.
SH.53.
SH.53.
1 1
UNID. UNID.
SH.. SH.35.
SH.. SH.35.
1
UNID.
SH.2.
SH.2.
BALANA ELECTRONICA
2
UNID.
SH.8.
SH.16.
GRAMERA
2
UNID.
SH.5.
SH.1.
NEVERAS CONGELADORAS
4
UNID.
SH.4.
SH.16.
EMPACADORA AL VACÍO
2
UNID.
SH. 63.
SH.126.
ACTIVO FIJO TANGIBLE MAQUINARIA PICADORA DE CARNE PICADORAS @ EMULSIONADORAS
MECLADORA EMBUTIDORAS AMARRADORAS O ATADORAS CONTÍNUAS
MESAS REPISAS LAVADERO TECLE SISTEMA DE RIEL GANCOS DE CARNE ABRE PATAS
6 4 1 2 2 36 2
UNID. UNID.
SH. 65. SH. . SH. 12.
SH.3. SH.36. SH.12.
UNID.
S/. 400.00
S/.800.00
UNID.
S/.600.00
UNID.
SH. 3. SH. 3. SH. 5.
S/.1,000.00
RUEDAS PARA SUJECION DE GANCOS
4
UNID.
SH. 5.
S/.20.00
TINA ESCALDADO MESA DE TRABAJO BALANA EN RIEL MUEBLE ESCRITORIO SILLAS EQUIPOS
1
UNID.
SH. 6.
S/.6,000.00
2 1
UNID. UNID.
S/. 600.00 S/. 1,200.00
S/. 1,200.00 S/.1,200.00
2 6
UNID. UNID.
S/. 300.00 S/. 30.00
S/.600.00 S/.180.00
COMPUTADORAS
2
UNID.
S/. 1,200.00
S/.2,400.00
CAMARAS DE SEGURIDAD
4
UNID.
UNID.
UNID.
S/.108.00
S/.3,600.00 S/. 900.00 TOTAL S/.112,298.00
I-589. F/ I+345 C-**'#-(' /" ,/$)/" ' )*//- "/ #&+/ ' ')/""// / ,-()$(&/,$0( '( '" #$%&$'()' ,&/*-
ACTIVO FIJO INTANGIBLE RUBRO G9+.9 75 59+;7. 754 68.5*+. G9+.9 75 *.9++;* TOTAL
NUEVOS SOLES SH. 1. SH. 253.1 SH. 353.1
C6+4 75 T83/. C-**'#-(' /" ,/$)/" ' )*//- "/ #&+/ ' '( '" #$%&$'()' ,&/*-
')/""// / ,-()$(&/,$0(
CAPITAL DE TRABAJO RUBRO A4;458 754 59+345*:5+. G8+ 754 A4;458 S;547.9 B55*.9 C.9+.9 I785*+.9 M+58 P8: A4:5+* 754 *8758. P;34*77 TOTAL
NUEVOS SOLES SH. 2. SH. 2. SH. 63. SH. 21. SH. 27565.2 SH.6.. SH. 2. SH. 36565.2
C.9+. D5 C.9++;* Y O8>* D5 L E:6859
C.*56+. E"/-*/,$0( ' M$(&)/ '"'/,$0( / E#,*$)&*/ P&"$,/ I(#,*$,$0( '( R'%$#)*- P&"$,F-*+&"/*$- ($,- ' L$,'(,$/ ' F&(,$-(/+$'()P/%- -* "/ '+$#$0( ' "/ L$,'(,$/ ' F&(,$-(/+$'()C-#)- L'%/"$/,$0( ' A,)/# C-#)- L'%/"$/,$0( ' L$*- $/*$C-#)- L'%/"$/,$0( ' "$*- +/-* C-#)- L'%/"$/,$0( ' "$*- /(,-# C-#)- L'%/"$/,$0( ' "$*- ' I(%*'#- E%*'#C-#)- L'%/"$/,$0( ' "$*- ' $('()/*$-# C'*)$$,/- ' -($$,/,$0( R'%$#)*- ' +/*,/# >13.7 ' "/ UIT? P/#/'# O)*-# TOTAL
PRECIO SH. 25. SH. 23. SH. 15. SH. 272.56 SH. 5. SH. 5. SH. 55. SH. 4. SH. 55. SH. 5. SH. 1. SH. 486.35 SH. 2. SH. 2. SH.253.1
COSTOS DIRECTOS
RUBRO I(%*'$'()'# CORIO I(%*'$'()'# SALCICA @ OT DOG PERSONAL A#'#-*'# ' '()/ C-()/-* E(,/*%/- ' M/()'($+$'()O'*/*$-# E(,/*%/- '" ,*$/'*TOTAL
AÑO 1
AÑO 2
AÑO "
AÑO #
AÑO
SH. 1682.64
SH. 173217.5
SH. 178413.56
SH.18555.11
SH. 14827.61
SH. 15785.28
SH. 17.
SH. 111138.2
SH.115583.54
SH. 1226.88
SH. 18. SH. 24.
SH. 18. SH. 24.
SH. 18. SH. 24.
SH. 18. SH. 24.
SH. SH.
18. 24.
SH. 6. SH. .
SH. 6. SH. .
SH. 6. SH. .
SH. 6. SH. .
SH. SH.
6. .
SH. 6. SH. 33865.2
SH. 6. SH. 6. SH. 344118.4 SH. 352551.58
SH. 6. SH.364133.64
SH. 6. SH. 37834.4
COSTOS INDIRECTOS
DETALLE A%&/ L& T'"'-(T.+4
AÑO 1
AÑO 2
SH. 12. SH.
12.
SH. 18. SH. 18. SH. 18. SH. 18. S! 21,000!00 S! 21,000!00
AÑO "
AÑO #
AÑO
SH. 12.
SH. 12.
SH. 12.
SH. 18. SH.18. SH. 18. SH. 18. SH. 18. SH. 18. S! 21,000!00 S!21,000!00 S! 21,000!00
COSTOS DE CONSUMO POR CANTIDAD DE PRODUCTOS COSTOS VARIABLES DIRECTOS PRODUCTO( EMBUTIDO CHORI?O CANTIDAD Q ESPERADA DE UNIDADES DE COSTEO
%0
Undades
COSTOS VARIABLES DIRECTOS
M+58 P8:
PRODUCTO( EMBUTIDO SALCHICHA @ HOT DOG
C+77
M577
P85*.
CANTIDAD Q ESPERADA DE UNIDADES DE COSTEO
M577
C.9+. 75 Undades "00 M+58459
C/*(' +/%*/ ' ,'*75 % SH. 8. 1 % SH. 6. M577 C.9+. 75 SH. 14.5 P85*. 1 % T-,$(- ' ,'*- M+58 P8: 25 % SH. 362.5 C+77 M577 M+58459 A,/* ' +/= 3 % SH. 35. 1 % SH. 15. P$+$'()- &",' C/*(' ' ,'*-2 7 % SH. % 6. SH. 8. 1 % 1 % SH.SH. 12. 56. N$)*/)- #0$,- C/*(' ' *'# 3 3 % SH. % 25. 1 % 1 % SH.SH. 75. 45. SH. 15. S/" ,-+( 3 % SH. 1.2 1 % SH. 3.6 N$)*$)- #0$,- N$)*/)- ' -)/#$15 1%* SH. % 23. SH. 27. 1 % 1 % SH.SH. 5.5 27. A#,-*/)- #0$,-A= ,-"-*/- 8 %* SH. 2. 1 % SH. 1.8 25 % SH. 14. 1 % SH. 35. A,/* *'+-/- +-"$6 %* SH. 2.2 1 % SH. .13 P$+$'()/ ('%*/ +-"$/ A- +-"$- 2 1%* SH. %* 13.5 SH. 8. 1H4 % % SH.SH. 13. .8 P$+$'()/ ('%*/ A= $,/()' 25 3 %* SH. %* 12. SH. 25. 1 %1H2 % SH.SH. 3. 14.5 O*<%/(- +-"$- C"/- ' -"-*15 1 %* SH. %* . SH. 13. 1 % 1 % SH.SH. .5 1.3 K$-( +-"$O*<%/(1 1 %* SH. %* 4. SH. . 1 % 1 % SH.SH. .4 . V$(/%*' "/(,- C-+$(3 1 +" SH.%* 1.5 SH. 13.5 75 +" 1H4 %SH. SH. .36. TOTAL COSTO N&' DE MATERIALES POR UNIDAD DE%*COSTEO +-#,// 15 SH. 26. % S!1,1%'!"1 SH. 3.5 V$(/%*' 8 +" SH. 1.5 75 +" SH. .5 TOTAL COSTO DE MATERIALES POR UNIDAD DE S!1,101!'" COSTEO
ESTRUCTURA DE FINANCIAMIENTO D'$($/ "/ '#)*&,)&*/ ' $('*#$0( '" *-',)- #' *-,'' / ,/* "/# &'()'# ' $(/(,$/+$'()-. E( (&'#)*- ,/#- #' -)/*/ -* *',&*#-# *-$-# >' "-# /,,$-($#)/#? $(/(,$/+$'()- ')'*(-. E( -(' "/ $('*#$0( )-)/" 9&' #' / / (','#$)/* /*/ "/ $+"'+'()/,$0( '" *-',)- /#,$'(' / "/ #&+/ ' SH. 48112.2 >(&'-# #-"'#?. A )*/<# '" $(/(,$/+$'()- -*'+-# '#)/"','* "/ '#)*&,)&*/ ' $(/(,$/+$'()- '" *-',)- "- ,&/" $+"$,/ ')'*+$(/* '" %*/- ' /*)$,$/,$0( ' ,// &'()' ' $(/(,$/+$'()- *'#'()// / ,-()$(&/,$0(
ESTRUCTURA DEL FINANCIAMIENTO FUENTE MONTO SH.5.. E+77 F*58 SH. 4862.2 A6.8+5 P8.6. TOTAL SH. 48112.2
) 1.3 .61 1
'!" PUNTO DE EQUILIBRIO E" &()- ' '9&$"$*$- '# /9&'" &()- -(' #' C*&/( "/# "=('/# ' ,-#)-# )-)/"'# ' -'*/,$0( "/ "=('/ ' $(%*'#- )-)/".
PRODUCTO
CHOR IZO SALC HICH A HOT DOG
PRESENTAC ION) U PRESENTAC ION* U PRESENTAC ION* U PRESENTAC ION+ U
VENTAS
COSTOS FIJOS
S/. 14,040.00 S/. 9,360.00 S/. 8,400.00
S/. 17,000.00 S/. 17,000.00 S/. 17,000.00
S/. 5,595.00 S/. 37,395.00
S/. 17,000.00
PRECI O VENTA UNITA RIO
UNID ADE S
COSTO VARIABL E UNITARI O
MARG EN DE CONTR IBUCIO N UNITA RIO
SH. 2.6
18
SH. 1.27
S/. 1.33
SH.7.8
36
SH. .63
SH. 7.17
SH.1.5
336
SH. .68
SH. .82
SH.2.5
3733
SH. .61
SH. 1.8
MARGEN DE CONTRIBU CION TOTAL
UNID ADE S DE PUN TO DE EQUI LIBRI O
S/. 2,394.00 S/.25,812 .00 S/. 2,755.20
1278 S/.33,233.2 2 0 S/.18,493.8 2371 0 2073 S/.31,098.0 2 0
S/. 7,055.37
8995
S/.38,016. 57
VENTAS PUNTO DE EQUILIBRIO
S/.22,487.5 0
5
10! CONCLUSIONES CONCEPTO DEL NEGOCIO L/ $'/ '" ('%-,$- '# ,*'/* &(/ '+*'#/ '$,// / "/ '"/-*/,$0( ' '+&)$-# ,-( #& *-$/ %*/(/ -*,$(/ '"/-*/,$0( *-&,,$0( 9&' '#)/*; "-,/"$// '( "/ "-,/"$/ ' C:$(,:/ '( '" D'/*)/+'()- ' I,/.
POTENCIAL DEL MERCADO EN VENTAS E" '#)&$- ' "- 9&' *'*'#'()/ '" +'*,/- -)'(,$/" '( '()/# #' *'#'()/ '( '" #$%&$'()' ,&/*- -(' #' $'()$$,0 / "-# -#$"'# ,-+*/-*'# ' "-# *-&,)-# 9&' '( '#)' ,/#- #'*=/( "-# /"+/,'('# ' ,/'(/ '( (&'#)*- "-,/" ' '()/# '( -)*-# &()-#. PRODUC TO
PAQUET ES
PRESE NTACI ON
VENTA EN LOCAL
E:6859 E:6859 B A
E:6859 C
OTROS PUNTOS
UN!
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)
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CHORI? O
18
3U
27
15
45
25
45
25
36
2
27
15
36
1U
54
15
25
25
72
2
54
15
SALCHIC HA HOT @ DOG
336
5U
54
15
84
25
84
25
672
2
54
15
3733
3U
55
15
33
25
33
25
746
2
55
15
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