29/11/2016
UNIVERSIDAD TECNOLÓGICA DE MÉXICO Campus Sur
Ds!"# Gr$% S!m'(&a )r#*!&(#+ Es(u,# ,! (a(ua-!s .G#a Ta((## !r$,! A34ara,# Da!3a E5 1117872 V33au!4a Ca!s :ua Da!3 A,am! L'p! Ar!3 ;5 10<608 Cas(r# Arm!(a E,uar,# 10<86=7 !r$,! V$s>u! R!* ?!ra,# 172=19= )r#%!s#r@ S!r# Grup#@ DG0=C
INDICE 1. Resumen 2. Introducción
251 A(!&!,!(!s ,!3 (!ma ,! 4!s(a&' 252 Imp#r(a&a ,!3 pr#B3!ma 258 Es(ra(!as ,! 4!s(a&' 25 p'(!ss # supu!s(#s pr!3mar!s 257 OB-!(4# !!ra3 256 Imp3&a&#!s (!'r&as * pr$&(&as ,!3 !s(u,# * ,! su ,s!"# 3. Planteamiento del problema
851 R!3!4a&a 852 )!r(!&a 858 VaB3,a, ,!3 pr#B3!ma5 85 OB-!(4# s 857 )r!u(as ,! 4!s(a&' 856 p'(!ss # supu!s(#s pr!3mar!s 4. Marco teórico semiótico 5. Diseo metodoló!ico
751 M(#,# 752 T&&as ,! r!!&&' ,! ,a(#s 758 )#B3a&' # mu!s(ra s!m!(a&' ,!3 m!r&a,# ?ODA 75 D!%&#!s &!p(ua3!s ,! 3a s!m'(&a 757 Op!ra&#a3!s ,! 3as 4araB3!s ,! mars (!'rs ". Conclusiones
Resumen S! &r!ara u !spa&# 4sB3! >u! #%r!&!r$ u s!r4&# ,! ,s!"# ,! (a(ua-!s !s(3# ,F * p!rs#a3a,#s !3 ,s!"# ,!3 !spa&# s!r$ Basa,# s#Br! 3a &u3(ura ,!3 paHs ,! I,a m# 3# ,&! !3 #mBr! ,! u!s(r# !s(u,# .G#a !s !3 !s(a,# m$s p!>u!"# ,! 3a I,a ua &u3(ura mpa&(a(! * ,%!r!(! p#r 3# >u! ,!&,m#s !%#&ar#s ! s(a pa3aBra para >u! !3 &3!(! 3#r! 4!r !3 mpa&(# >u! >u!r!m#s ,ar5 #ntecedentes
G#a !s !3 !s(a,# ,! 3a I,a m$s p!>u!"# ! (rm#s ,! !(!s' * !3 &uar(# ,! m!#r p#B3a&' ,!spus ,! SJJm M#ram * Arua&a3 )ra,!s5 Su &ap(a3 !s )a-H m!(ras >u! Vas ,a Gama !s 3a &u,a, ,! ma*#r (ama"#5 S! !&u!(ra ! 3a s(a #&&,!(a3 ,! 3a I,a s(ua,# a u#s 00 Jm a3 sur ,! K#mBa*5 Lm(a a3 #r(! !3 !s(a,# ,! Maaras(ra * a3 !s(! * sur !3 ,! ara(aJa5 E3mar Ar$B# sr4! ,! %r#(!ra #!s(!5 La Cu3(ura ,F C43a&' ,! 3a I,a a s,# m#3,!a,a p#r su 3ara s(#ra m3!ara !#ra%Ha F&a ,!m#ra%Ha ,4!rsa aBs#r&' ,! s(umBr!s (ra,&#!s ! ,!as r!3#sas ,! 3as r!#!s 4!&as5 TamB a pr!s!r4a,# !r!&as a(uas %#rma,as ,ura(! 3a &43a&' ,!3 Va33! ,!3 I,# * (rasm(,as a 3a &43a&'5 V,&a ! 3as >us(as musu3ma!s * #a&#!s !ur#p!as ma(u4!r# sus (ra,&#!s p!r# ua m!&3a ,! s(umBr!s5 Importancia del problema
Es p#,!r a&!r 3a ,%!r!&a !(r! #(r#s !s(u,#s ,! Ta(ua-!s s!r r!#&,#s * !s(ar ! 3#s prm!r#s 3uar!s5 u! 3#s &3!(!s p!s! prm!r# ! #s#(r#s a(!s >u! ! 3a mp!(!&a5 Estrate!ias de in$esti!ación
S! r!a3# m!,a(! 3a 4!s(a&' ,! 3a &u3(ura ,F a(! 3a apas#a,a (&&a ,!3 ar(! s#Br! 3a p!3 (a(ua-!s * 3a !(! >u! #* ! ,Ha p#r(a 3a &r!a(4,a, ((a para r!pr!s!(ar u !s(3# ,! 4,a * p!r(!!&Ha5 E3 % ,! !s(! !s(u,# s!r$ 3a ap!r(ura ,! u !s(u,# &r!a(4# ,! (a(ua-!s 3a (&&a *a m!&#a,a * 3a p!rs#a3a&' >u! !3 puB3 r!>u!ra5 %ipótesis
Co ns i d er a mo sq uel o st a t u aj e si n fl uy e ne nl av i d ad el a sper s o na sc o mou na e x pr e s i ó nd es e nt i mi e nt o sd eu nav a r i ed addea c on t e c i mi en t o se ns uv i d a, t ambi én como gust os o como una cul t ur a.Porot r ol ado cuent an con r e pr e s ent a c i o ne ss e mi ó t i c a sa lp er t en ec e ra u na c u l t u r aos i g ni fi c ad o gl obal i z ado.
&b'eti$o (eneral
I,!(%&ar !3 s%&a,# ,! 3#s (a(ua-!s a 4!3 s!m'( * a 4!3 p!rs#a3 ,! >u! usa su &u!rp# m# 3!# para 3a ((a5 Cr!ar u !s(u,# ,! (a(ua-!s >u! mu!s(r! 3a r!3a&' !(r! !3 ,s!"# ,!3 (a(ua-! smB#3#Ha (!(# r!(ra(# * 3a p!rs#a a 4!3 &u3(ura3 s(ua&#!s # !a3(a&#!s * !3 s%&a,# s#&a3 * p!rs#a3 ,! 3a mar&a&' ! ((a5 Dar a #&!r !3 (p# ,! (a(ua-!s pr!%!r! a&!rs! 3as p!rs#as %#rm! a su ,&' s#&a3 # pr#%!s'5 Planteamiento del problema
u (a(# s! saB! ,!3 (a(ua-! )#r >u s! (a(Fa ! mu&#s &as#s >u$s (!a r!3a&' !3 % ,! mu&#s #* >u! !s 33amar 3a a(!&'5 )#r !B&#sm# * 3a sup!r%&a3,a, #(r#s p#r m#,a p!r# s ,u,a a3ua #(r#s p#r ra#!s mu&# m$s pr#%u,as5 )#r (a3 ra' s! >u!r! Br,ar #&m!(#s m$s a33$ ,! 3# B$s # ,! 3# .#B4# ,! 3# >u! 3a !(! #&! a&!r&a ,! 3#s (a(ua-!s5 O(r# (!rr#a(! mp#r(a(! !s s T#,#s saBr$ !3 s%&a,# ,! 3# >u! s! ,Bu-ar# p!rma!(! ! !3 &u!rp# D!s,! 3a (!#rHa ,! 3a ma! * 3a s!m'(&a >u! r!%3!-a &a,# u# ,! !s#s (a(ua-!s5 )ormulación del problema
Cu$3 !s s%&a,# ,! 3#s (a(ua-!s a 4!3 s!m'( * a 4!3 p!rs#a3 ,! >u! usa su &u!rp# m# 3!# para 3a ((a Ss(!ma(a&' ,!3 pr#B3!ma Cu$3 !s 3a m!-#r ma!ra ,! &r!ar u !s(u,# ,! (a(ua-!s >u! mu!s(r! 3a r!3a&' !(r! !3 ,s!"# ,!3 (a(ua-! smB#3#Ha (!(# r!(ra(# * 3a p!rs#a a 4!3 &u3(ura3 s(ua&#!s # !a3(a&#!s * !3 s%&a,# s#&a3 * p!rs#a3 ,! 3a mar&a&' ! ((a u (p# ,! (a(ua-!s pr!%!r! a&!rs! 3as p!rs#as %#rm! a su ,&' s#&a3 # pr#%!s' Rele$ancia
E3 (a(ua-! !s u ar(! a&!s(ra3 >u! ss(! ! (r#,u&r pm!(#s ! 3a p!3 para &r!ar m#(4#s ,!ra(4#s >u! p!rm(! !pr!sar us(#s p!rs#a3!s * s!(m!(#s5 E3 (a(ua-! !s mu&# m$s >u! u ,!(a33! &ar&!3ar# # ua mar&a pr#pa ,! pra(as * !(! ,! ma3 44r5 E3 (a(ua-! a 33!a,# a (#,#s 3#s !s(ra(#s s#&a3!s * a pasa,# ,! s!r ua m#,a a 4!r(rs! ! K#,* ar( ,! m#,# >u! (a(uar p#,rHa ,!%rs! m# !3 ar(! ,! p(ar s#Br! !3 &u!rp# uma#5
N# #Bs(a(! !3 (a(ua-! a,!m$s ,! a&&!s#r# ,! m#,a ,!B! s!r s!ur# ! )r!&au&#!s a(!s ,! a&!r(! u (a(ua-!@ U !s(u,# ,! (a(ua-! ,!B! #3!r a ,!s%!&(a(! * par!&!rs! m$s a 3a su3(a ,! u m, >u! a u Bar ,! &arr!(!ra5 TamB ,!B! (ar s!33#s ,! Sa,a, >u! &!r(%>u! >u! !3 !s(u,# &ump3! 3as ,&#!s &as !&!saras5 )u!s(# >u! para (a(uar a* >u! p!r%#rar 3a sup!r%&! &u($!a !3 (a(ua-! ,!B!r r!a3ar3# u pr#%!s#a3 ! u 3uar ,!s%!&(a,# * ma(!ra3 !s(!r3a,#5 )ara !mp!ar !3 (a(ua,#r ,!B!r$ p#!rs! ua(!s5 D!spus ,!s%!&(ar$ &u,a,#sam!(! 3a #a ,! 3a p!3 >u! 4a a s!r (a(ua,a * u(3ar$ au-as u!4as >u! (!,r$ >u! aBrr ,!3a(! ,!3 &3!(!5 T#,# !3 ma(!ra3 # ,!s!&aB3! ,!B!r$ s!r 4!!(!m!(! !s(!r3a,#5 AsH s! !4(a %!&&#!s * 3a (rasms' ,! !%!rm!,a,!s m# 3a !pa((s # !3 s,a5 R!>us(#s mHm#s !&!sar#s a(!s ,! a&!r(! u (a(ua-!@ )ara p#,!r (a(uars! !s !&!sar# &ump3r u#s r!>us(#s mHm#s m# s!r ma*#r ,! !,a, * # pa,!&!r !m#%3a !%!rm!,a,!s &u($!as >u! pu!,a a%!&(ar a 3a &&a(ra&' m# 3a ps#rass5 E !!ra3 para a&!rs! u (a(ua-! Bas(a &ump3r 3as ,&#!s &as B$s&as (!!r ua p!3 saa * s!ur 3#s s!-#s ,!3 (a(ua,#r s#Br! !3 &u,a,# ,!3 ,Bu-#5 Las mu-!r!s !mBaraa,as >u! ,!s!! (a(uars! ,!B!r$ su3(ar prm!r# a su m, *iabilidad del problema
La ,!&s' ,! a&!rs! u (a(ua-! ,!B! (#mars! ! %rH#5 U (a(ua-! # ,!B! s!r !3 r!su3(a,# ,! ua apu!s(a # ,! ua #&! ,! B#rra&!ra5 E s!u,# 3uar 4!! r!%3!#ar s#Br! !3 ,s!"# ,!3 ,Bu-#5 S !s($s p!sa,# ! (a(uar(! !3 #mBr! ,! (u #4# # ,! (u m!-#r ama r!&u!r,a >u! 3as par!-as # s# para s!mpr! * 3#s am#s pu!,! ,!-ar ,! s!r3#5 )!r# s 3# >u! >u!r!s (a(uar(! !s u r!(ra(# as!Fra(! a(!s ,! 3a aB3,a, ,!3 ar(s(a p#r>u! ,! !33a ,!p!,!r$ >u! !3 r!(ra(# s!a ua #Bra ,! ar(! # u ma3 su!"#5 L#s ama(!s ,! 3as %ras!s * 3as s&rp&#!s ,!B!r$ 43ar >u! su (a(ua-! # (!a %a3(as ,! #r(#ra%Ha5
E3 F3(m# pu(# >u! s! ,!B! (!!r ! &u!(a !s >u! 3#s ,Bu-#s # >u!,a ua3 s#Br! pap!3 >u! s#Br! 3a p!35 Cu$(# ,u!3! a&!rs! u (a(ua-! E3 ,#3#r ,!p!,!r$ ,! 3a #a ,#,! s! r!a3&! !3 (a(ua-!5 Las m$s ,#3#r#sas s# 3as m$s &!r&aas a 3#s u!s#s r#,33as s(33as p!&# p!s * ma#s asH m# 3#s ,Bu-#s ! !3 &u!33# 3#s (#B33#s !3 (!r#r ,!3 Bra# ,!(r$s ,! 3a #r!-a 3a !spa ,#rsa3 # a3r!,!,#r ,! 3#s #-#s5 Cu,a,#s ,! u (a(ua-!+ Cua,# !3 (a(ua,#r a (!rma,# su (raBa-# su!3! &uBrr !3 (a(ua-! %3m ,! p3$s( (raspar!(!5 AsH ,!B!r$ p!rma!&!r u#s ,Has5 TamB s!r$ !&!sar# 3a4ar3# a ,ar# u -aB' ,! 3&!ra * ap3&ar ua &r!ma &&a(ra(! ,sp#B3! ! &ua3>u!r %arma&a5 &b'eti$os
E3 !s(u,# ,! (a(ua-!s G#a Ta((## pr!(!,! sa(s%a&!r 3a &r!&!(! ,!ma,a ,! (a(ua-!s >u! a&(ua3m!(! (!! ra,!s s!&(#r!s ,! 3a s#&!,a, m# 3a a,>us&' ,!3 !s(3# ,F p#r par(! ,! 3as p!rs#as >u! 3# ,!s!!5 %ipótesis
E 3a &u3(ura ,F !s (ra,&' >u! 3as mu-!r!s ,!r! sus ma#s * &u!rp# (a(ua-!s ,! !a a(!s ,! su B#,a5 Es(# ,&a 3a (ras&' ,! ua mu-!r 4r! a su u!4a 4,a m# mu-!r &asa,a5 E3 r(ua3 ,!3 (a(ua-! ,! !a !s sm3ar a ua ,!sp!,,a ,! s#3(!ra * s! as(umBra >u! m!(ras s! ma(!a !3 ,Bu-# ! sus ma#s 3a #4a # ,!B!r$ a&!r F (p# ,! (raBa-# ,#ms( * ,!B! s!r s!(,a * mma,a5 Marco teórico D!s,! sus &#s !3 (a(ua-! a s,# 4s(# ,! ma!ra ,!ra(! #pa&a,# 3a p!rs#a3,a, ,!3 s!r * 3a pur!a ,! sus &r!!&as * sus 4r(u,!s5 .E3 (a(ua-! %u ,!s,! s!mpr! as#&a,# a3 ma3!%&# !s&u,# ,!3 mara,# * mar&a ,!3 ,!m##5 E #(ras &u3(uras ! &amB# %u! r(# smB'3 ,!3 pas# a 3a puB!r(a, * s!33# ,! ,s(&' ,! u!rr!r# 4a3!(!5 )!r# a s,# m$s 3a mpr#(a ,!3 Ba-# mu,#5 Ua !sp!&! ,! (ras!"a rr!4!r!(! GaraBa3#
La pr$&(&a ,!3 (a(ua-! m# !pr!s' &u3(ura3 s((u*! u !spa&# ,#,! %3u*! ,#s (p#s ,! m!m#ra ua mF >u! s! ,!sarr#33a m# .(!(# ,! 3as ,&#!s ,! pr#,u&&' * ua ,4,ua3 .!spa&# ,! 3a (m,a, ,#,! !3 (!(# r!sp#,! a !&!s,a,!s par(&u3ar!s * !sp!&H%&as5 A ,%!r!&a ,!3 (!(# !s&r(# !s(! (p# ,! pr#,u&&' (!(ua3 s!m'(&a # pu!,! s!r a&(ua3a,a !s ,!&r 3a &ara&(!rHs(&a ,! !s(#s sHmB#3#s !s >u! s# p!r!!s *a >u! p!rma!&! ! !3 #B-!(# ,#,! s! r!a3ar# * 3a mar&a !s ,!3!B3!5 És(! !s u %!'m!# p!&u3ar m!(ras >u! !3 (!(#P(a(ua-! p!rma!&! m'43 * !(!r# 3a 3!&(ura >u! s! a&! ,! !s(! s#PsHmB#3# !s($ su-!(a a 4aras m#,%&a&#!s ,! s!(,#5
E3 mu,# ,!3 (a(ua-! s! a 4!r(,# ! u %!'m!# &u3(ura3 ! !3 >u! &a,a p!rs#a 3u&! u ,Bu-# *a s!a p#r m#(4#s !s((s # (ra,&#a3!s5 S# mu&#s 3#s >u! r!&urr! a 3#s (a(ua-!s %as&a,#s p#r !3 asp!&(# su3ar * a(ra&(4# >u! #%r!&!5 U# ,! 3#s !s(3#s m$s a(u#s >u! p#,!m#s !(rar ! !3 m!r&a,# s# 3#s (a(ua-!s ,F!s pr#4!!(!s ,! ua &u3(ura m3!ara 33!a ,! s%&a,# * #r,#5 E3 #mBr! #ra3 ,! !s(! ar(! !s m!, au>u! #>ua3m!(! 3# s#3!m#s #&!r m# p(uras ,! !a5 Las #4as ,F!s s# >u!!s u(3a !s(a (&&a m# (ra,&' ! 3as B#,as p!r# !3 #r! ,! 3a !a (!! raH&!s (a(# !p&as m# $raB!s5 N# %u! as(a !3 s3# XII &ua,# 3a !a 33!' a 3a I,a * 3as mu-!r!s ,! 3#s BarB!r#s s! !&arar# ,! ap3&ar !s(! ar(! a 3as mu-!r!s r!pr!s!(a,# -#*as m# s %u!s! a33#s * pu3s!ras >u! a,#ras! sus &u!rp#s5 A&(ua3m!(! 3#s (a(ua-!s (!mp#ra3!s ,! !a a p!r,,# par(! ,! su s%&a,# #ra3 p!r# #&!m#s a3u#s m# Ga!sa u# ,! 3#s ,#s!s m$s 4!!ra,#s ! !3 pa(!' ,F5 R!pr!s!(a,# p#r 3a %ura ,! u !3!%a(! s! 3! r!3a&#a 3a saB,urHa * !3 apr!,a-! #n+lisis de la idea
E3 s!r4&# >u! s! 4a a #%!r(ar s!r$ !3 ,! Ta(ua-!s !s(3# ,F * p!rs#a3a,#s *a >u! a&(ua3m!(! s! !&u!(ra ! au! !(r! 3#s -'4!!s * # (a -'4!!s5 S! #%r!&!r$ 3a p#sB3,a, ,! r!a3ar u (a(ua-! ! &ua3>u!r par(! ,!3 &u!rp# *a s!a ! #r # ! B3a * !r# a,!m$s ,! r!(#&ar (a(ua-!s a(!r#r!s5 TamB s! r!a3ara (a(ua-! !s(( * !rPup (apar u (a(ua-! #(r#5 Descripción del ne!ocio
G#a Ta((## s! Basara pr&pa3m!(! ! 3a r!a3a&' ,! (a(ua-!s !s(3# ,u ,a,# >u! ! 3a CDMX s#3# s! &u!(a 2 !s(u,#s !sp!&a3a,#s ! 3a r!a3a&' ,! !s(! (p# ,! (a(ua-!s5 E3 ma*#r s!&(#r ,! sum# s# 3#s -'4!!s ,! 3a r!' a 4!&!s # !&u!(ra a 3a p!rs#a ,&a,a para >u! 3!s r!a3&! !3 (a(ua-! >u! !33#s >u!r!5 Da,# >u! !3 (a(ua-! !s(a (r#3a,# p#r ua 3!s3a&' 4!(! s! a&a(ara (#,as 3as #rmas m# 3a au(#&3a4! 3a4aB# p!,a3 ma(!ra3 !s(r3 * ,! u s#3# us# !(&5 ,ar!et Mercado potencial- Es(ar$ mpu!s(# ma*#r(aram!(! p#r !3 -u(# ,!
-'4!!s ,! 3a r!' >u! !s( (!r!sa,#s ! (a(uars!5 Consumidores- R!sp!&(# a 3#s (a(ua-!s # !s(a mu* ,!%,# !3 sum,#r
!s($,ar *a >u! u (a(ua-! s! 3# pu!,! a&!r ,!s,! u -#4! ,! 1< a"#s para 3u&r3# as(a ua p!rs#a ,! 70 a"#s >u! s! >u!r! (a(uar5 A&(ua3m!(! !3 ra# ,! !,a, m$s mF !s !3 >u! 4a ,!s,! 3#s 20 a"#s a 3#s 87 * ma*#r(aram!(! #mBr!s5
Intermediarios- Da,# >u! 3a a,>us&' ,! u!4#s pr#,u&(#s rr! a &ar#
u!s(r# * >u! 3#s p!,,#s s! r!a3a ,r!&(am!(! a 3as %aBr&as !sp!&a3a,as 3#s Fs (!rm!,ar#s ! u!s(r# !#&# s#m#s #s#(r#s msm#s5 usti/icación
)ara mu&#s #* p#r #* a&!rs! u (a(ua-! !s m# ua !sp!&! ,! r(# ,! ua !(apa ,! ma,ura&' # r!B!3,Ha (amB a%rma&' ,! 3a ,!(,a, # p!rs#a3,a, ,! &a,a ,4,u#5 Q !s(# # !s s#3# ! 3#s a,#3!s&!(!s >u!!s p!3!a 3#s pa,r!s para p#,!r mar&ar su p!3 ,!B,# a >u! a mu&#s # s! 3# p!rm(!5 S! (ra(a (amB ,! a,u3(#s >u! >u!!s ,!spus ,! p!sar3#s # spra,#s p#r a3F m#(4# ! !sp!&a3 ,!&,! ra*ar su &u!rp#5 Diseo metodoló!ico
Tp# ,! 4!s(a&' E3 (p# ,! 4!s(a&' a 3a >u! rr!sp#,! !s(a pr#pu!s(a ,! 4!s(a&' !s a 3a 4!s(a&' &ua3(a(4a5 S(rauss * C#rB 2002 arum!(a .3a 4!s(a&' &ua3(a(4a !s a>u!33a >u! pr#,u&! a33a#s a ,#,! # s! 33!a p#r m(#,#s !s(a,Hs(s u #(r#s m!,#s ,! &ua(%&a&'5 A3 aB3ar s#Br! a$3ss &ua3(a(4# #s r!%!rm#s # a 3a &ua(%&a&' ,! 3#s ,a(#s &ua3(a(4#s s# a3 pr#&!s# # ma(!m$( ,! (!rpr!(a&' r!a3a,# !3 pr#p's(# ,! ,!s&uBrr &!p(#s * r!3a&#!s ! 3#s ,a(#s Bru(#s * 3u!# #raar3#s ! u !s>u!ma !p3&a(4# (!'r #n+lisis )&D# &P&R,0NID#DE
#MEN##
PLa (!m$(&a 3#s s(#s * !p!r!&a PC3!(!s m$s %r!&u!(!s -'4!!s .m!r&a,# pr&pa3
PC#mp!(!&as a(! #(r#s !s(u,#s * su p#s&#am!(# P)r!&#s m$s Ba-#s ! #(r#s !s(u,#s PLa &r!,B3,a,
)&R,#E#
DEIID#DE
PAmB!(! ara,aB3! ! 3as s(a3a&#!s PC#44!&a saa 3#s (raBa-a,#r!s PE3 !s(aB3!&m!(# &u!(a ! ma(!ra3 !&!sar# PLa !!
PE3 r!#&m!(# PE3 pr!supu!s(# P?a3(a ,! %#rma&' * #&m!(# a3 s!r u !s(aB3!&m!(# u!4# ,!(r# ,!3 s!&(#r
C#&3us#!s R!%!r!&as Ta(ua-!s ,Fs >u! # s'3# (ras%#rmar$ (u !spHr(u ((p@//&u3(ura!&(4a5m/(a(ua-!sP,usP>u!P#Ps#3#P(ras%#rmaraP(uP!spr(u/
E3 s%&a,# ,! 3#s (a(ua-!s ,F!s ((p@//3#aBar&!3#a5m/(a(ua-!/s%&a,#P3#sP(a(ua-!sP,u!s/ OBs!r4a&#!s ! p'(!ss s#Br! 3a r!a&(ua3a&' ,! (a(ua-!s ((p@//5ma#a!,a5m/ar(&u3#5asp,ar(&u3#22<