Questionnaire

QUESTIONNAIRE ON CONSUMER BUYING BEHAVIOUR OF SAMSUNG AIR CONDITIONERS AT BIG BAZAAR

1. Which of the age group do you belong to? o

Less than 20 years

o

20-25 years

o

25-35 years

o

Above 35 years

2. Your monthly income would be within the range of  o

Less than 20000

o

20,000-30,000

o

30,000-50,000

o

Above 50,000

3. Do you use Air conditioners? o

Yes

o

No

4. From which medium you gather information about Air conditioners? o

Newspaper

o

TV advertisements

o

Internet

o

Friends

o

Retail outlets

5. Your purpose in mind while buying a Air conditioner o

Necessity

o

For enhancing one’s status

o

As a luxury

6. How do you make your purchase dec ision, Is it o

Aided ( with help)

o

Unaided (without help)

7. Which Purchase pattern is followed followed at your place? o

Individual

o

Family

8. Your Purchase decision is influenced by o

Recommendation by friends and acquaintances

o

Advertisements

o

Displays in stores

o

Talk with salesman

o

Product availability

9. On what basis do you purchase Air Conditioners? o

Cooling ability

o

Star rating

o

After sales service

o

Promotional activity

o

Price

o

Brand name

10. When you think of an Air conditioner, which brand strikes your mind first o

Blue star

o

LG

o

Samsung

o

Hitachi

o

Voltas

o

O General

11. Do you know about Samsung air conditioners? o

Yes

o

No

12. When you think of Samsung Air c onditioner what strikes your mind first o

Powerful cooling

o

Energy efficiency

o

Good after sales service

o

Value for money

13. Are you influenced by offers? o

Always

o

Often

o

Occasionally

o

Rarely

o

Never

14. Does change in price affect your buying decision? o

Yes

o

No

15. Offers that you would like avail during purchase? o

Exchange

o

Discount

o

Free gifts

o

None

16. Mode of purchase: o

Cash payment

o

Consumer loans

o

Credit / Debit cards

17. Preferred Place of purchase o

Modern retail stores

o

Brand shops

o

Multi-brand shops

18. Rank the following as per your preference, which affects your Buying decision, on a scale from 1 to 7 (1-highest, 7-lowest)

PARAMETER Price Quality Brand Advertisement Availability Discount Durability

RANKING

19. Please rate the following brands of AC on a scale from 1 to 7 (1-highest, 7-lowest)

Parameter

SAMSUNG

LG

BLUE STAR

VOLTAS

HITACHI

PANASONIC

DAIKIN

QUALITY FEATURES PRICE ENERGY EFFICIENCY BRAND NAME AFTER SALES SERVICE DESIGN

20. What impression do you have of Samsung Electronics as a brand for Air Conditioners? Reasons for the same o

Positive (Good)

o

Negative (Poor)