Questionnaire

DearRes pondent , We ,t hes t u de n t so fMFM,NI FTNe wDe l h i ,a r ec o n du c t i n gas ur v e yt ha ti nt e n dst oa na l y z et h ec o n s u me me rb e h a v i o rf o rh a nd l o o m p r o d uc t s .Wewo ul db egr a t e f uli fy o uc o u l ds p a r eaf e wmi nut e sa ns we r i ngt hes a me met r u et oy o urk no wl e d g e .Yo urr e s p o ns e swi l l b ea g gr e g a t e dt oc o met oa c o ns o l i d at e dc o n c l us i o nt ha twi l lb e us e dp ur e l yf o ra c a de mi mi cpur p o s ea nd i t ss e c r e c y wi l lb e ma i nt a i ne d . 1. Howof t endoyo ugos hoppi ngf orhandl oom pro duc t s? [ a]Ne v e r

[ b]Se l do m

[ c ]Oc c as i o nal l y

[ d]Fr e que nt l y

[ e ]Re gul ar l y 2 . Pl e a s es e l e c tt heh a nd l o o mp r o d u c t sy o uar ea wa r eo f : [ a]Car pe t s

[ b]Dus t e rc l o t h

[ c ]Dho t i s

[ d]Sar i s& dr e s sma t e r i al s

[ e ]Be ds h e e t s 3 . Whi c ho ft hef o l l o wi ngb e s td e s c r i b e sy o u : [ a ]I ti se a s yf o rme met ofi ndha nd l o o mp r o duc t st ha tIl i k e [ b ]I ti sc ha l l e ng i ngt ofi ndha ndl o o m pr o d uc t st ha tIl i ke 4. Wher edoyo upre f ert ob uyhandl oo msf r om? m? [ a]Onl i ne

[ b]Br ande ds t o r e s

[ c ] Ha nd l o o ms o c i e t i e s& e x h i b i t i o n s

[ d ]We a v e r ’ sc l u s t e r s

[ e ]Ex c l us i v ehan dl o o mo ut l e t s

[ f ]Loc al mar ke t

5. Whodoyoul i ket ot akeal ongwi t hyouw wh hens hoppi ngf orhandl oo ms? [ a]Fami l ymembe r s

[ b]Co l l e ag ue s

[ c ]Fr i e nds

[ d]Ipr e f e rgo i ngal o ne

6. Ar eyo uawar eoft hehandl oom mar kwh whi c hi ndi c at esqual i t y? [ a]Ye s

[ b]No

7 . Doy our egr ets pendi ngmo mor et hanyo urbudge twhenyoushopf orHandl oo ms ? [ a]Ye s

[ b]No

8. Whendoy oupur c has ehandl oo m pr oduc t s ? [ a]Whe nne e dar i s e s

[ b]Whe ns al e s manappr o ac h( do o rt odo o r )

[ c ]Dur i ngf es t i va l / o c c as i o ns

[ d]Dur i ngs pe c i aldi s c o unt s

[ e ]Dur i nghand l o o me xh i bi t i o ns

[ f ]Anyo t he r( s pe c i f y ) : ………………………

9 . Whe nb uy i n gh an dl o o ms , Il o o kf o rt h ef o l l o wi ngf e a t ur e s : Par amet er s

St r ong l yagr ee

Agr ee

Neut r al

Di s agr ee St r ongl ydi s agr ee

Ov er a l lqua l i t y Economi cval ue Per s onal s at i s f a ct i on I nnovat i on Pr ac t i c al i t y Popul ari t y Fami l i a ri t y

1 0 .Doy o uf o l l o wc u r r e n tf a s hi o nt r e nd swi t hr e s p e c tt oha nd l o o ms ? [ a]Ye s ,If o l l o wt h em c l o s e l y [ b]Ye s ,butIdo n’ tr e al l yf o l l o wt h em [ c ]No 1 1 .Re a s o nsf o rb u y i ngha nd l o o ms ? [ a]St at uss y mbo l

[ b]Ne wc ul t ur eappe al

[ c ]Ne w pr o duc tav ai l ab i l i t y

[ d]Pr e f e r e nc ef o rl uxur yi t e ms

[ e ]Fas hi o nquo t i e nt

[ f ]Envi r o nme nt alr e as o ns

[ g]Ar t i s t i ce xpr e s s i o n

[ h]Nat i o nal i s m

[ i ]Uni q ue ne s s /i ndi v i d ual i t y

[ f ]Anyo t h er

1 2 .Whe nap r o d u c tfir s te n t e r st hema r k e t ,y o uar ea mo n gt he , [ a]Fi r s tt opurc haset hepr oduc t

[ b]Ear l ymaj or i t yofpurc hase r s

[ c ] Th eg r e a tma j o r i t yo fp ur c ha s e r s

[ d ]La t ema j o r i t yo fp ur c ha s e r s

[ c ]La s tt opur c ha s et hepr o d uc t 1 3 .Ho wmuc har ey o uwi l l i n gt os p e n do nha nd l o o msp r o d uc t s ? [ a]Sma l lamo unt

[ b]Fai ramo unt

[ c ]Av e r ag eamo unt

[ d]Ab o v ea v e r ag eamo unt

[ e]Hi ghamount 1 4.Doy o ub e l i e v et heg o v e r nme nti ni t i a t i v e se s t a bl i s hi ngI n di aha nd l o o ma sab r a ndwi l lb r i ngi nmo r er e l i a bi l i t yands t a nda r d s i nt hepr o d uc tc a t e g o r y ? [ a]Ye s

[ b]No

[ c ]Can’ ts a y 1 5 .Wha tt y p eo fa d v e r t i s e me n two u l di nd uc ey o ut ob uyha nd l o o mp r o d u c t smo r e ? [ a]Cel ebr i t yendor s ementonT. V.

[ b]I nf omer c i al s

[ c ]Pr i ntme di aadv e r t i s e me nt

[ d]Onl i neadv e r t i s e me nt s

[ e ]Bi l l bo ar ds

Name

[ f ]Pr o duc tpl ac e me nt( i namo v i e / s ho w)

……………………………. .

Ar e ao fr e s i de nc e

……………………………. . .

……………………………. .

Qual i fic at i o n:

……………………………. . .

Mar i t als t at us ……………………………. .

Co nt ac tnumb e r

……………………………. . .

Oc c upat i o n

Emai l

……………………………. . .

 Ag e

……………………………. . .