Questionnaire

Questionnaire

Shampoo Usage In Rural Markets

Disclaimer  This is to acknowledge that the following survey is purely for educational purposes. The identity  of the respondent will be kept confidential.

Name of Respondent:

Age:

Occupation

Approximate income level

Sex:

Please answer the below-mentioned questions as applicable

1.

2.

3.

4.

5.

What What produ product ct do do you you use use for for your your hair? hair? 1.1.

Shampoo

1.2.

Soap

1.3.

Shikakai

1.4.

Shampoo and Shikakai

If you you use a shampoo shampoo,, how how often often do you you use it? (select (select the the nearest nearest range) range) 2.1.

Daily  

2.2.

Twice a week

2.3.

Weekly  

2.4.

Monthly  

If you you use use shika shikakai kai,, what what brand brand do do you you use? use? 3.1.

M e er a

3.2.

Karthika

3.3.

Homemade

3.4.

Other

What What bra brand nd of of sham shampo poos os do do you you use? use? 4.1.

Chic

4.2.

Clinic plus

4.3.

Head and shoulders

4.4. .4.

Anyt Anythi hing ng that that is inex inexp pensi ensivve

In what what Quan Quantit tityy do do you you buy buy shampo shampoo? o? 5.1.

Sachets

5.2.

Bottles/Bi /Bigger pa packs

5.3.

Family packs

Shampoo usage in rural markets

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Questionnaire

Shampoo Usage in Rural Markets

5.4. 6.

7.

8.

9.

Mini bo bottles

Is sham shampo poo o a nec neces essi sity ty for for you? you? 6.1.

Yes

6.2.

No

How many many member memberss of you you fami family ly use use shamp shampoos oos?? 7.1.

All

7.2.

Siblings only  

7.3.

Only you

What What fe featu atures res do you you look look for in a shampo shampoo? o? 8.1.

Smoothening of of ha hair

8.2.

Anti Dandruff  

8.3.

Conditioning

8.4.

To prevent hair fall

If your your income income rose, rose, will you you increase increase the the consumpt consumption ion of shampoo? shampoo? 9.1.

Strongly agree

9.2.

Agree

9.3.

Can’t Say  

9.4.

Disagree

9.5.

Strongly Disagree

10. How easily easily is is shampoo shampoo availabl availablee to you? you? 10.1 0.1.

Very ery conv conven enie ient nt

10.2.

Inconvenient

11. Do you find find any addition additional al utility utility by using using shampoos? shampoos? 11.1 11.1..

I use use it bec becau ause se it it is used used in urb urban an are areas as

11.2 11.2..

It real really ly hel helps ps me me mai maint ntai ain n my my hair hair

11.3 11.3..

I use use it bec becau ause se som someo eone ne at at home home use usess it

11.4. 11.4.

I do not not find find any any diff differe erence nce bet betwee ween n a shamp shampoo oo and and a soap soap

12. What do do you look look for while while buying buying a shampo shampoo? o? 12.1.

Packaging

12.2.

Features

12.3.

Cost

12.4.

Brand

Shampoo usage in rural markets

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