Questionnaire on Steel Industry (0deformed Bar)

Questionnaire Questionnaire on Steel Industry of  Bangladesh Description of Respondent:

Respondent’s Name: Designation: Name of Company: Cell Phone number: Date : Signature and Seal:

Questions:

1. What What type( type(s) s) of machi machinery nery do you you use? use? A. Automated

B. Manual

C. Both

2. How many product production ion plant plant(s) (s) have you? …………. 3. From From which which countr country y do you you collec collectt machine machinery? ry? …………………………………………………… 4. Do you you have have forei foreign gn techn technical ical expert expertise ise?? A. Yes

B. No

If yes please specify, ...………………………………… 5. From From which which source source do you you recrui recruitt employ employees ees?? A. External Source

B. Internal Source

6. Is there there training training facilities facilities for newly recruited recruited employee employees? s? A. Yes

B. No

7. From From where where do you you collect collect raw materi materials als?? ………………………………………………

8. How many product lines do you have? ………………..

9. Which one is your main product? A. Deformed Bar

B. Angle

C. Channel

D. Wire Rod

E. Spring Steel

10. Which grade product do you have? A. 40 Grade

B. 60 Grade

C. 75 Grade

D. All

11. Among 40, 60 and 75 grade which one is sold most? A. 40 Grade

B. 60 Grade

C. 75 Grade

12. What production quality do you maintain? A. ISO Standard

B. BSTI

C. Both

13. How product quality is ensured? A. Laboratory Test

B. Other (please specify) …………………………….

14. Do you face power crisis? A. Yes

B. No

15. Do you have own power plant? A. Yes

B. No

16. What types of your products do you have (in term of weldibility)? A. 500W

B. 400W

C. 300W

D. Combination of …………………

17. Why customer will choose your product? A. Quality

B. Price

C. Other (please specify)………………………..

18. Who is your main customer? ……………………………………………………………………………….

19. What is the position of your in the industry? A. Market Leader

B. Market Challenger

C. Market Follower 

D. Market Nicher  20. How much market share have you (specify in percent)? ……………..

21. Who is your main competitor? ……………..

22. What basic competitive strategy do you follow?

A. Cost leadership

B. Differentiation

C. Focus

23. What is your reaction against your competitor’s action of price reduction? A. Price reduction

B. Discount

C. Promotion

24. Have you any specified supplier(s)? A. Yes

B. No

If yes please specify,...………………………………………………………………… 25. What type of facilities do you expect from your suppliers? A. Instant Delivery

B. Discount

C. Credit Facility

D. Free Transportation

26. What type of facilities do you get from your suppliers? ◌

Instant Delivery

◌

Discount

◌

Credit facility

◌

Free Transportation

27. What is your daily/monthly production quantity? …………………

28. What factor(s) is considered for determining price? ◌

Total Cost

◌

Branding

◌

Market Position

◌

Others

29. What is your pricing approach? A. Cost Based Pricing

B. Target Profit Pricing

C. Value Based Pricing

D. Competition Based Pricing 30. Who set price? A. Top Management

B. Marketing Department C. Accounting Department

D. All 31. What is the price of deformed bar (per ton) from factory in this week? 

40 grade …………………..



60 grade …………………..



75 grade ………………….

32. What is your pricing strategy for new product/ A. Market Penetration

B. Market Skimming

33. Does the increase of raw materials price affect your profitability? A. Yes

B. No

34. Do you offer special discount for corporate buyers? A. Yes

B. No

35. Do you have online order placement opportunity? A. Yes

B. No

36. Do your conduct any type of marketing research? A. Yes

B. No

If yes please specify, ...…………………………………………… 37. What is your market segmentation basis? A. Geographic

B. Demographic

C. Behavioral

38. What is the stage of your product (deformed bar) in PLC? A. Introduction

B. Growth

C. Maturity

D. Decline

39. Do you have your own distribution/transportation system? A. Yes

B. No

40. How many distribution centres do you have? ………………..

41. How many sales representatives do you have? ………………..

42. Do you directly sell to the customers? A. Yes

B. No

43. From the following what is your distribution channel? A. Company -------------------------------------------------------------------→ customer  B. Company ---------------------------retailer-------------------------------→ customer  C. Company ------------- → distributor------------→-retailer---------- → customer 

44. How do you determine channel member? …………………………………………………………………………………………

45. What types of incentives do offer to your distributors or dealers? A. Commission Facility

b. Allowance

c. Special Price

E. Combination of ………………..

46. Do you offer free transportation to your distributors or dealers? A. Yes

B. No

47. Do you use third party logistics? A. Yes

B. No

d. Credit

48. What types of promotional tools do you use? ◌

Advertising

◌

Sales Promotion

◌

Personal Selling

◌

Direct Marketing

49. Which one is the most efficient? A. Advertising

B. Sales Promotion

C. Personal Selling

D. Direct Marketing 50. Do you use internet advertising? A. Yes

B. No

51. What is your communication tone? ………………………………………………………………………………………

52. Do you perform any social activity? A. Yes

B. No

If yes please specify, ...……………………………………………….. 53. Any suggestion to improve steel industry of Bangladesh…………………………………………………………………………………………. ………………………………………………………………………………………….. …………………………………………………………………………………………..