Chapter 5: Recommendations and Conclusion
RECOMMENDATIONS In the beverage market has a lot of soft drinks company in Vietnam always looking to expand its market reach wherever possible. To gain a strong stron g foothold, the beverage brands is paid not less costs to invest in promotion prom otion strategy. It is a strategy that Coca-Cola, which was consumed soft drinks in Vietnam has always taken as the basis for their development targets. lthough there is a lot of experience, but Coca-Cola also can not avoid certain errors. Therefore, the Coca-Cola company must improve in order to attract the attention of the people here. In this essay with some suggestions to improve the promotion strategy and development plan of Coca-Cola in Vietnam. 5.1. Combine programs to introduce outstanding products !eleased a short video introduction of Coca-Cola products. The length of the video for about " minutes for the content emphasi#es the uni$ueness of the bottle with the message that Coca-Cola wants to convey to the people, especially the freshment, cool, younger . %pening will introduce the image of Coca-Cola products packed in cans, glass bottles, plastic bottles, outside the bright red label with two uppercase uppercase letters Coca-Cola vertical tilt of &" degrees. 'esides, video also showed positive when using the brand (contributions (contributions fund construction of love, hand to help children with heart disease ...) have high community characteristics. Combined Combined with a number of channels as *TV+, *TV, VTV... with a time slot where people can pay attention to the most (+am, pm, /pm ...). 0oreover, Coca-Cola can advertise on the Internet through social networking sites, news sites on the parameters parameters of its $uality to attract customers who have regular contacts to the internet. *owever, not advertising coca-cola is constructed in one direction. In case some people do not care to see advertising, Coca-Cola should pay for appearance in movies, music. 1or example, the movie stars, athletes appearance on television wearing a T-shirt T-shirt with the logo of Coca-Cola2 Coca-Cola2 in one one scene, the waiter serves serves them two cans of soda with Coca-Cola brand on it. It is also the form to avoid
Department of Internetiona !usiness Administration
"age 1#
Chapter 5: Recommendations and Conclusion
boredom for customers while watching one ad repeats itself every day. 3uring the current integration, the food services tend to increase. 4o Coca-Cola should increase combined with a number of places such as restaurants, entertainment centers, fast food service, movie theaters to attract more customers interested in Coca-Cola. t the same time, the combination with some places which will bring Coca-Cola spread throughout Vietnam but also necessary when customers want to use immediately. 5.$. Stimuate consumption t%roug% communit& spirit Coca-Cola in Vietnam should regularly organi#e activities useful and meaningful to customers, especially the program for young people. Coca-Cola can invest in a program of exhibitions of photographs that people using Coca-Cola through taking pictures to express themselves with Coca-Cola, with pri#es for the winner, together with the million cans of Coca-Cola free for participants. Coca-Cola opened a concert 4oundfest, with the invitation of 5orean boy band 4uper 6unior as, T-ara to participate in the special festival, celebrating the establishment of Coca-Cola. Through this program, Coca-Cola can 7! its new products by building a marketing team uniforms with the words Coca-Cola brings the customer experience through the oral test new product lines. That sentiment was hit by a big fan of the band are also promoting their products to reach more young people. These activities created for Coca-Cola a picture innovative, creative, energetic and optimistic. In addition, Coca-Cola can also organi#e a program of humanitarian such as the night convergence through the collection with the cans of Coca-Cola used to raise funds to help the poor, the competition do things handmade by the cans, plastic bottles to help the lonely people, along with the participation of the singer (3ong 8hi, *amlet Truong, 8go 5ien *uy, Thuy Tien...). 8ight convergence will be launched on threee pages networks (kenh&.vn, ngoisao.net, tuoitre.com) and the mass media to attract the number of viewers and through artists the promote their products strongly to in9uence
Department of Internetiona !usiness Administration
"age 1'
Chapter 5: Recommendations and Conclusion
awareness and behavior of consumers. In particular, all pro:ts received will establish a fund ;Coca-Cola Community;.
Department of Internetiona !usiness Administration
"age 15
