IAT 1 - Question Paper – Business Research Methods 2 Marks Questions 1) State which type of research provides summation and recasting of data. Reporting type of research provides summation and recasting of data. 2) Differentiate research hypothesis from research objective. Research hypothesis Research objective A research hypothesis is the statement The research objectives address the created by researchers when they purpose of the project/investigation. speculate upon the outcome of a These objectives may be research research or experiment. questions and associated investigative questions. 3) What is a proposition? It’s a a statement about observable phenomena (concepts) that may be judged as true or false 4) Is explanatory and causal research are same!? Why!? They are same as both go beyond description and attempts to explain the reasons for the phenomenon that the descriptive study only observed 5) Differentiate concept from a construct? Concept Construct It is a generally accepted collection of It is an image or abstract idea specifically meanings or characteristics associated invented for a given research and/or with certain events, objects, conditions, theory-building purpose. situations, and behaviors. Classifying and categorizing objects or events that have common characteristics beyond any single observation creates concepts 6) Define business research? Business research is a systematic inquiry that provides information to guide managerial decisions. it is a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance. 7) What is a predictor? It’s a variable which is manipulated by the researcher, and the manipulation causes an effect on the dependent variable. 8) State any two research models. Descriptive, Predictive, Normative. 9) What is a conjecture? An opinion or conclusion formed on the basis of incomplete information. 10) Name the phenomena in which investigators have no control over the variables and they can’t manipulate it? Ex post facto. 10 Marks Questions
11) State and Explain the various stages of the research process Exploration, Research Proposal, Research Design Strategy, Data Collection & Preparation, Data Analysis & Interpretation, Research Reporting, Management Decision. 12) State any 10 differences between empiricial research and exploratory research Empiricial research Exploratory research It is to denote observations and Exploration is particularly useful when propositions based on sensory researchers lack a clear idea of the experience and/or derived from such problems they will meet during the experience by methods of inductive study. Through exploration researchers logic, including mathematics and develop concepts more clearly, establish statistics. Researchers using this priorities, develop operational approach attempt to describe, explain, definitions, and improve the nal research and make predictions by relying on design. Exploration may also save time information gained through observation. and money. Phases: 1) Discovery and It is the design f procedures to collect analysis of secondary sources – factual information about hypothesized published studies, document analysis, relationships that can be used to decide retrieval of information from org’s if a particular understanding of a database. 2) Expert interviews 3) problem and its possible solution are Interviews with individuals involved with correct. the problem 4) GD with individuals involved with the problem. Objectives to accompolish: 1) Expand your understanding of the management dilemma 2) Gather background information on your topic to refine the research question. 3) Identify information that should be gathered to formulate investigative questions. 4) Identify sources for and actual questions that might be used as measurement questions. 5) Identify sources for and actual sample frames (lists of potential participants) that might be used in sample design. 13) What is the role of theory in research A theory is a set of systematically interrelated concepts, definitions, and propositions that are advanced to explain and predict phenomena (facts). In this sense, we have many theories and use them continually to explain or predict what goes on around us. To the degree that our theories are sound and t the situation, we are successful in our explanations and predictions. 14) Pls read the following case and answer any one of the given two questions. Brief Case: Ad Spending in India Ad spending in India will grow 13% to touch Rs.48,797 crore in 2016 on account of improving business and consumer sentiments, said ZenithOptimedia, a leading media buying agency which is part of the Publicis Groupe. The estimates are part of the agency’s global ad expenditure forecasts. In India, ad spending will be fuelled by
television, which is estimated to grow at 15%, up from 10% in 2015, and print, which is expected to grow at 10%, down from 12% in 2015. Ad spending on digital media will continue to grow the fastest—above 20%—while all other media are expected to grow at 5-10%, similar to 2015 rates. The agency said global ad expenditure will grow 4.7% in 2016 to reach $579 billion by the end of the year. At the beginning of 2015, it had forecast the Indian ad market to grow at 12%. It is now expected to close the year with around 12% growth. In 2016, television ad spending is estimated to clock Rs.18,946 crore, print Rs.20,660 crore and digital Rs.4,583 crore. The big story of the year will be the return of television, and to some extent, print media, which are expected to grow at a stronger pace due to e-commerce ads. About Rs.2,000-4,000 crore has been spent by 56 e-commerce brands on television this year, estimates from television channels, e-commerce advertisers and media buyers show. Globally too, television is the dominant advertising medium, with a 38% share of total ad spend in 2015, stated the report. In 2018, however, ZenithOptimedia expects the Internet to overtake television to become the largest single advertising medium globally. Much like 2015, expect heavy ad spending by shopping portals such as Flipkart and Amazon, telecom operators like Bharti Airtel and Vodafone and mobile phone manufacturers like Micromax and Xiaomi, among others in 2016. Traditional advertisers such as consumer goods companies and automobile makers would be the next set of big spenders in advertising next year. 14.1) Do a casual study which explains the state of ad spending in India by the end of 2016 Apply the following points of causal research to the case: Casual Research points: 1. Understanding which variables are the cause, and which variables are the effect. 2. Determining the nature of the relationship between the causal variables and the effect predicted 3. The cause and effect relationship will be proved or disproved by the experiment. 4. Clearly identifying which variables are being tested as independent (causing effect) and which are being tested as dependent (being effected). 5. There are no external variables that can also be causing changes in your results. 14.2) State the variables – independent, dependent, intervening, extraneous, moderating and controling, which will help you to measure and study the effectiveness of ad spending in india. Based on the definitions of variables given, pick up the suitables variables from the given case to suite the category of the variable.
