BIG-BAZAR Submitted By Group 1 Section A
Name and address of the outlet Big Bazaar Address—NO. - 446, Jhansi a!shmi Bai "oad, #hamara$ %uram, &ysuru, 'arnata!a %h. ()*1-4((-(+6(
Physical environment, the customers, and the employees e urnished, air conditioned, ad/ertisement boards a across the outet. #ustomers are treated 0ith utmost priority. ery #oordinati/e empoyees 2ner3etic ambience and cean surroundin3.
o! do you feel in the environment &ore than 4((( customers #ustomers 0ere enthusiastic #ustomer representati/es assisted customers.
"hat is target mar#et$ o! do you thin# people in this group feel in the store$ Bi3-Baar tar3ets a the se3ments. Since the ambience 0as 3ood, beha/iour o sta5 0as cordia and products o 0ide /ariety and ran3e 0ere present, so 0e can say that peope customers7 0ere eein3 3ood in the store. As per our con/ersation 0ith customers8 &ost o them 0ere satis9ed.
%oes the environment consistently convey the image desired &y the &usiness$ If yes, ho!$ If no, !hy not and !hat should &e changed$ isua &erchandisin3 8 Sient Seer. :here is a %romo Area as the customer enters 0hich consists o merchandise or esti/e o5ers ;i0ai, "amadan etc. as 0e as <=ero> products 0hich are ?uaity products 0ith 3reat o5ers. 2nd #aps.
%escri&e the (atmosphere) of the esta&lishment *layout, colors, sounds, smells, etc++ o! cro!ded !as the esta&lishment$ o! did the atmosphere ma#e you feel$ :he cro0ds are hi3h on ednesdays and Saturdays and hi3hest on Sundays. Saaried ee! or <&onthy Bachatth> 0ee!, <ednesday Baaars>. hy messed up cothes in bins@
!ere they dressed, and ho! did they act$ "ere they there alone or !ith others$ "hat are your inferences regarding customers social status, lifestyle or income$ A se3ments &ainy Shirt:-shirt:op and Jeans:rouser. Od a3ed customers.
%escri&e the customer contact personnel+ o! !ere they dressed, and ho! did they &ehave$
#hidren'ids &ost o the customer 0ere 0ith someone.
Separate department.
ide /ariety in the iestye, income and socia ie stye.
e dressed ;i5erent niorm7 #ordia, 2n3ish, %oite
, , , cultural status etc++ "hat are your inferences on !hether the esta&lishment is a (good) place to !or# &ased on the employees &ehaviors$ Both &ae C Demae, A3e *E to E( years. %ro9ciency in 'annada Socio-cuture &ain cause o attrition 6(F rom cashier department7. #ustomers approach at cash counter.
.ummary Ser/ice #haen3es
.ervice Blueprint
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