Presetation about Sony Corporation: history, origin of name, mission & vision, marketing mix, procurement activities, manufacturing base, Sony-FIFA partnership, facts and figuresFull description
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Game Dude's Sony PSP Price SheetDescripción completa
Analisis Pemasaran Segmenting,targeting and positioning IndomieFull description
stp
STP-PT-073 2014
One VIDEO Will be there….. Same as yesterday
PRESENTED BY:-GROUP 4
OBJECTIVE Analysis of Macro and Micro factors affecting the Laptop industry Identification of mark market et concentration based upon Herfindahl Index Segmentation for the Laptop industry in India Targeting T argeting and Positioni ositioning ng adopt adopted ed by SONY VAIO
MACRO AND MICRO FACTORS – SONY VAIO Ø
MACROECONOMIC Demographic Political Economic Technology Socio-cultural
SEGMENTATION Dividing the mark m arket et by grouping the customers with similar tastes and preferences prefer ences into one segment s egment is called c alled segmentation. Following are the characteristics that t hat are helpful in segmenting laptop market:
Segment Characteristics LIFESTYLE: Road warrior, Gamer, Media enthusiast, Student
AGE: 15-65 age groups through different products
BENEFITS SOUGHT: Lightweight, flexibility, Screen
SOCIAL CLASS: Upper, Upper Middle, Universal
VALS SYSTEM: SY STEM: Achievers, Experiencers, Innovators,
SEGMENTATION FOR LAPTOP INDUSTRY
Ishita no vides wil be here
POSITIONING 2 video will be there and Shiva it will be coming in ur part.they wil be abt Ultraporable
POSITIONING Sony VAIO
Ultraport able
Gaming
Media Center
General Usage/Ho
POSITIONING Attribute
Attribute
Attribute
Use or Application
Product User
Product User
Price and Quality
SUGGESTIONS & Tablet PC already Tablet already in in USA US A market. market. Launch in India as well. Adorned Ador ned PC - not advisable to launch laptop in this segment as it would spoil the Brand image of SONY VAIO
