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Coca Cola wishes to conduct a post-launch assessment of Minute Maid 100%. The company wants to study awareness, usage and attitude about the product category and the brand among the target group, a...
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Survey Questionnaire
I. Profile Name:(optional)________________ Address:_______ Address:_____________ _____________ _________ __ Age:___________ Age:_________________ ______________ ________ II.
The Competitors
1.) Do you drink non-milk probiotic products (e.g. LactoVitale, Lactopafi)? ( ) Yes ( ) No
( ) Convenience Store (7eleven, Mini Stop) ( ) Mercury Drugs ( ) Specify: 6.) How much do you spend to buy the product/s? ( ) Specify_______ III.
The Product
1.) Are you willing to buy a probiotic drink made with kefir grains? ( ) Yes ( ) No
2.) Specify the product that you have tried ( ) ( ) LactoVitale ( ) Lactopafi ( ) Others: Specify:
2.) How much are you willing to spend for a bottle (350ml) of this drink? ( )
3.) In what manner do you buy these product/s? ( ) Per bottle ( ) Bulk (3-5 bottles)
3.) How often would you buy this product? ( ) Daily ( ) Weekly ( ) Monthly ( ) Specify:
4.) How often do you buy these types of products? ( ) Daily ( ) Weekly ( ) Monthly ( ) Specify: 5.) Where do you you usually buy this product? ( ) Supermarket ( ) Sari-sari Store
