SWOT Analysis of Allied Bank Limited, Pakistan

SWOT ANALYSIS For Allied Bank Limited STRENGTHS Allied Bank Limited has certain strengths which are different from the other Ban ks.

ABL is the first Muslim Bank of the world, which is owned and managed by its own employs. This is the biggest strength of the Bank. A feeling of ownership is present in every employ, which not only helps in increasing the productivity of employs but also creates sincerity with the Bank in them.

Strength is the high motivation of employees to their work because they know tha t what so ever they do, it will be in their own benefit. They know that the pro fit, which they will earn, will be distributed among all the employees. So they work with high motivation and concentration.

Salaries are very reasonable, so the employees are not financially disturbed and they devote their selves fully to their work.

They have wide area network in all over the Pakistan, so that they cover a lot o f portion of cash transactions and make customer satisfied.

The Bank has very strict rules and regulations about the customerâs complaints. customers are treated as very special persons in the Bank.

WEAKNESSES No entertainment facilities are available in the Bank when customer goes to the Bank and wait for a longer time. These facilities can be the newspaper, magazi nes, etc. Advertisement of ABL is not such goods as of other banks. Out look of the ABL branches is not attractive to the people. As compare to other private commercial banks the limited branches of ABL are com puterized. OPPORTUNITIES The policies of the new government to uplift the economy and pursue financial se ctor reforms are expected to yield positive results in the banking industry of t he country. The ABL is very well praised to avail promising opportunities. As a result of the different steps taken by the Government regarding the betterm ent of the economy, small borrowers are attracted to get the financing and start small businesses. So, the ABL has an opportunity to attract the customers by g iving them attractive schemes. They have wide area network in all over the Pakistan, if ABL can make it possibl e the fast delivery of fund from abroad through online banking, it can cover the major market of Pakistan which still is capturing by âHundaiâ. THREATS First threat is that of political influence. Three boards of directors are of g overnment. So that they can influence on the decisions of the ABL. The biggest threat in the banking sector is the continuous downfall of the count ry economy since the last few years. If this downfall remains for more few year s then it may be the great hindrance in achieving the Bankâs objectives. New Privates Bank coped with emerging new Technology of IT.

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