FEDERAL URDU UNIVERSITY KARACHI
PREPAREDBY:
PRESENTEDTO: MISS SHANZA
SWOT ANALYSIS OF PAKISTAN INTERNATIONAL AIRLINE
CONTENT:
*INTRODUCTION*
*HISTORY* *SWOT ANALYSIS* *INTERNAL FACTORS* *STRENGTHS* *WEAKNESSES* *EXTERNAL FACTORS* *OPPORTUNITIES* *THREATS* *SERVICES AND OPERATIONS* *CONCLUSION*
Pakistan international airlines is the flag carrier of Pakistan and the national air lines operating passengers and cargo services around the world .its main hubs are JINNAH INTERNATIONAL AIRPORT,KARACHI,THE ALLAMA IQBAL INTERNATIONAL AIRPORT,LAHORE AND ISLAMABAD INTERNATIONAL AIRPORT,ISLAMABAD/RAWALPINDI LOGO:SLOGAN:- GREAT PEOPLE TO FLY WITH CALL SIGN:- PAKISTAN HUBS:- JINNAH INTERNATIONAL AIRPORT. ALLAMA IQBAL INTERNATIONAL AIRPORT. HEADQUARTERS:-KARACHI ,PAKISTAN WEBSITE:-HTTP://WWW.PIAC.COM.PK
HISTORY:
*IN 1946 QUAID-E-AZAM REALIZED THE NEED FOR AN AIRLINE NETWORK FOR THE FORMING COUNTRY.HE CALLED UPON THE HELP OF AN EXPERIECED INDUSTRIALIST MIRZA AHMAD ISPAHANI. ORIENT AIRWAYS,REGISTERED IN CALCUTTA,WAS FORMED ON OCTOBER 23, 1946. *IN FEBRUARY 1947 THREE DC-3 AIRPLANES WERE BOUGHT FROM A COMPANY IN TEXEX AND MAY OF THE YEAR THE AIRLINES WAS GRANTED A LICENCE TO FLY. *AFTER TWO MONTHS WHEN THE SERVICE BEGIN AND PAKISTAN NAETION WAS FOUND THE FLIGHT FROM KARACHI TO DHAKA BY THE ESTABLISHED DOMASTIC ROUTS. *ON MARCH 11 OF 1955,ORIENT AIRWAYS MEAGED WITH THE GOVERNMENTS PROPOSED AIRLINE, BECOMING THE “PAKISTAN INTRENATINAL AIRLINES CORPORATION”.. *AT THE SAME AIR THE AIRLINES OPENED IT FIRST SERVICE, UNDER THE PIA NAME,FROM KARACHI TO LONDON.
Q: WHAT IS SWOT ANALYSIS ? Swot analysis is a strategic planning method used to evaluate the strengths,weaknesses,opportunities and threats involved in a project or business venture.
Strengths:- attributes of the person or company that is helpful to achieving the objective(s). Weaknesses:- attributes of the person or company that is harmful to achieving the objective(s). Opportunities:- external conditions that is helpful to achieving the objective(s). Threats:- external conditions which could do damage to the objective(s).
SWOT ANALYSIS OF PAKISTAN INTERNATIONAL A RILINE 1:SWOT ANALYSIS INTERNAL FACTORS
*STRENGTHS*
*WEAKNESSES*
2:SWOT ANALYSIS EXTERNAL FACTORS
*OPPORTUNITIES*
*THREATS*
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1.PIA has status of being flag carrier of PAKISTAN 2.Highest market share at domestic network. 3.Multilingual staff on board. 4.Booking offices in all major cities both at domestic an international. 5.PIA has will established brand as its oldest airline in PAKISTAN. 6.Subsidized fares. 7.HALAL meat available at all flights. 8.Electeonic ticketing by web and through SMS. 9.Highly professional staff. 10.Having GOVERMENTS protection.
1.Old aging fleet of PIA causing higher operating cost. 2.Huge burden of employee which cause financial burden. 3.Inadeguate space on the aircraft. 4.Charging of higher fare as compared to competitors. 5.Lack of marketing activities as compared to competitors. 6.Poor quality of food/services on board especially in domestic flights.
1.PIA has huge potential marker in middle east if PIA upgrades its fleets. 2.PIA has largest domestic network and by proper routs planning. PIA can generate huge amount of revenue with higher profit. 3.PTDC provides favorable market for domestic as well as international sector for the airlines. 4.PIA can generate more revenue by attracting customer through web and mobile reservation system.
1.Negative rising perception about the country, regarding terrorism. 2.POLITICAL instability and law and order situation. 3.rising fuel prices in the world. 4.Over staffing at all level. 5.Freguently rising Airlines fare. 6.Fast growing domestic and international competitors. 7.Effective promotion stretegies adopted by other
CABIN: -PIA operate a three class configuration on its domestic routes which include Business Plus, Economy Plus+ and Economy. -However on their international flights a two class configuration, Business plus and Economy, has remained popular. -According to the ANNUAL REPORT 2007, PIA recorded a seat factor of 69%,a percentage drop from 2006. PIA Business Plus passengers are offered flat bed seats on all boeing 777 as well as select Airbus A310 aircraft.
-PIA catering are the main suppliers of meals of the airlines. -They can produce 15,000 passengers meals each day. -Since 2006, the management control of the flight kitchens has been given to Singapore air terminal services (SATS). -PIA catering also provide special meals to allow for passengers dietary and religious needs.
-PIA operates a two-month(pre- and post-) Hajj operation each year to and from Jeddah and sometimes Madinah in Saudi Arabia. -PIA transports over 130,000 intending pilgrims each year from Karachi, Lahore, Islamabad, Peshawar, Quetta, Faisalabad, Multan, Sialkot, and Sukkur to the kingdom of Saudi Arabia. In order to deal with the demand, the airline leases many different aircraft
including boeing 747-200s, Airbus A321s, Airbus A300B4s and boing 737-400s.
IN THE END I CONCLUDE THIS TOPIC BY SAY THAT PIA WAS THE FIRST AIRLINE SERVICE OF PAKISTAN WHICH NOT ONLY PROVIDE THE PLACE IN WHICH PASSENGERS TREVELS BUT ALSO PROVIDES ALL NECESSARY NEEDS AND SEVICES WITH THE COMPLETE SATISFACTION TO PASSENGERS. AND ADOPTING THOSE STETEGIC METHODS WHICH ARE HELPING TO UPGRADE PAKISTAN INTETNATIONAL AIRLINES…
THANKS4ALLLLL!
